“Flip-flops are for fa..ots. Flip-flops are for fa..ots.” – Rutgers assistant Eric Murdock quoting fired Rutgers’ Coach Mike Rice screaming at 10-11 year-old basketball campers.

“I have not been honest with myself, my family, my constituents, my friends and supporters, and the media … to be clear, the picture was of me, and I sent it” – former New York Representative Anthony Weiner finally acknowledging – after repeated public denials — that he tweeted his genitalia to target females across the fruited plain.

It was wrong for me ever to deny she was my daughter (Frances Quinn Hunter), and, hopefully, one day, when she understands, she will forgive me,” – John Edwards admitting that he fathered a love child with staffer Rielle Hunter.

rice

Coach Rice’s career is over at 44. Put a fork in him; he’s done.

Congressman Weiner’s dreams of becoming New York City’s mayor were thrown into the junk heap at 46.

Future president Edwards’ Potomac Fever dreams of being the leader of the free world permanently ended at 56.

The most recent viral public relations train wreck is bully boy coach Rice. He has been duly convicted in the courtroom of public opinion under the glare of the nation’s largest media market and buried under a video avalanche for assaulting his players, throwing balls at their heads and uttering ugly slurs about their sexuality.

For Rice, who was coaching at a major university entering into the prestigious Big-10 Conference, he is now the butt of a Saturday Night Live skit and the unflattering subject of an ESPN Outside the Lines report. These are the least of his problems.

Contemplating the damaging videos of an out-of-control Rice, one must ponder whether he ever asked himself if he was going too far. Now he is facing the certainty that his career is over at 44-years young. Conceivably, he has another three or four decades to live…and yet he is done.

Who will ever hire Mike Rice? The video will always follow him. It is permanent. It is eternal. He is toast.

The thoughts that must be going through his head right now are hard to imagine. All he had to do is deport himself. His behavior made Bobby Knight seem like a choir boy…even after the legendary coach threw the chair and was terminated by Indiana University. Maybe, other coaches and mentors will learn from Rice’s boorish mistakes.

A question that comes to mind pertains to the always-present, always-on digital media. Some complain that it threatens our privacy, but at the same time it can be seen as a great equalizer. The bully was exposed though grainy video and sensitive long-distance microphones. Maybe technology may be an answer to bullying, oppression and those who through whatever means try to dominate the weak.

The ultimate answer to this kind of misconduct lies with the individual. All of these public relations debacles could have easily been avoided with the exercise of personal deportment, compassion and accountability. Video cameras, directional microphones, self-publishing outlets and marauding media are everywhere. The ever-present, instantaneous and global media are in the “on” position at all times.

john_edwards2_240

Deal with it or perish.

What are some solutions in terms of protecting individual reputations and personal brands?

Act and behave with integrity even when you think that no one is looking as someone with a digital device very well may be doing just that. There is a time and place for “tough love,” but understand there is a definitive line between constructive criticism and destructive activity.

Assume the camera is on, the microphone is poised, the drones are flying; life will never be the same again.

Some have the chance to recover from public relations disasters (e.g. Michael Phelps had his London; Tiger has his Augusta; AH-Nold has yet another tough guy movie) even though their reputations will never be the same.

Still others have no outlet for a comeback; Rice, Weiner, Edwards and Lance Armstrong are part of this exclusive club. They will literally have decades to contemplate what went wrong and know they will never have a total and complete opportunity to vindicate themselves.

http://espn.go.com/video/clip?id=9130237

http://en.wikipedia.org/wiki/Anthony_Weiner_sexting_scandal

http://abcnews.go.com/Politics/edwards-scandal-timeline-john-edwards-rielle-hunter-affair/story?id=9621755#.UWB3vMriVJQ

http://msn.foxsports.com/collegebasketball/story/mike-rice-rutgers-player-abuse-scandal-spoofed-saturday-night-live-melissa-mccarthy-040613

Advertisements