olbermann

Cats only have nine lives.

Keith Olbermann has used up at least seven of his lives on television, and here comes number eight.

After two decades-plus of suspensions, firings, tantrums and incendiary comments, Olbermann is now preparing for at least his eighth gig on national TV when he returns to ESPN2 to host “Olbermann” starting on August 26.

I can hardly wait.

If Las Vegas assigns an over/under wager for Olbermann making it one year at the Mother Ship, I will gladly take the “under.”

What is it with network and cable television in which they are bound-and-determined to recycle “personalities” that just simply won’t go away?

Apparently, there is some truth about the longevity legend of cockroaches.

The species has lasted 300-million years. They reportedly made it through Hiroshima and Nagasaki. They are survivors, reportedly because of their simple bodies and slower cell cycles.

You don’t want them around, but there they are. If you see one, you know instinctively there must be others. They spread diseases. They are nasty.

The same applies to commentators, particularly on television, who endure, survive, persevere and just plain refuse to be sent out to pasture for the benefit of man and womankind.

Geraldo Rivera will always be the guy who opened up Al Capone’s safe on nationwide television and found…a few empty bottles. And let’s not forget the 1980s era chair-swinging fights when Geraldo invited white supremacists to serve as his guests. He defined “trash” TV with quality programming about “Men in Lace Panties and the Women Who Love Them.”

He will be the guy who exposed the whereabouts of an US military unit in Iraq, violating the rules of an embedded “journalist.”

And yet, Roger Ailes hired him at Fox News. He is still there with the same 1970s-era moustache.

Just as the entire nation was simultaneously chanting “Shut Up Howard” to Howard Cosell on ABC’s Monday Night Football, many are switching the channel when Geraldo comes on the screen.

Lou Dobbs is another one whose time came and went…and yet he has returned to the scene.

His legendary arrogance, boorishness and nightly attacks on undocumented aliens and giving too much airtime and credibility to the “Birther” conspiracy crowd was just too much for CNN. How long did it take the network to show him the door? Too long.

And yet, he is a regular on Fox Business. As a former stock broker he knows the market and maybe that’s where he should concentrate his attention. A little contrition and modesty would not be a bad idea.

Fox News claims to be fair and balanced.

It would not make sense for the cable market leader to hire Olbermann because he is neither fair nor balanced.

Rupert Murdoch terminated Olbermann stating, “I fired him…He’s crazy.”

Is he still crazy after all these years?

If you are scoring at home, Olbermann has been suspended twice (ESPN, 1997; and MSNBC, 2010). He was fired twice (Fox Sports in 2001 and Current TV in 2012).

He wore an armband and gave the Nazi salute wearing a Bill O’Reilly mask at the 2006 Television Critics Association meeting, earning him a rebuke from the Anti-Defamation-League.

He referred to Bristol, Connecticut, the home of ESPN, as a “God forsaken place.”

And now ESPN, based in that same God forsaken place, is rehiring Olbermann? Go figure.

The litany of incidents partially listed above would make even Charlie Sheen blush.

Can public relations counsel influence Keith Olbermann?

Could effective PR help Lindsay Lohan?

There comes a time when the die is cast. Keith Olbermann can’t control Keith Olbermann. What makes anyone think that anyone else can control Keith Olbermann?

Am I rooting against Keith Olbermann? No. Would I hire Keith Olbermann? Hell, no. Will I be surprised to learn about the next in a long line of Olbermann suspensions, firings and tantrums? Of course not.

I just hope that he gets the professional help he so desperately needs.

http://www.usatoday.com/story/sports/2013/07/17/espn-keith-olbermann-msnbc-sportscenter-/2524945/

http://www.nydailynews.com/sports/official-olbermann-returns-espn-late-night-talk-article-1.1401205

http://en.wikipedia.org/wiki/Keith_Olbermann

http://dsc.discovery.com/tv-shows/mythbusters/mythbusters-database/cockroaches-survive-nuclear-explosion.htm

http://en.wikipedia.org/wiki/Geraldo_Rivera

http://en.wikipedia.org/wiki/Lou_Dobbs

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