“From adversity comes opportunity.” – Hall of Fame Football Coach Lou Holtz

“Don’t give up; don’t ever give up.” – Jim Valvano Farewell Speech

“ … There are two paths you can go by, but in the long run, there’s still time to change the road you’re on.” – Led Zeppelin’s “Stairway to Heaven”

There was a real question for months-on-end about whether this particular Almost DailyBrett blog post would ever be written.

The reason is simple. It’s much more difficult than anyone would anticipate, launching a second act when one reaches the “difficult” age of 50 or above. This point is particularly magnified for the so-called “privileged” pale male of the species.

clint

No one seems to like these angry white males. Let’s marginalize this irksome demographic (e.g., put them out to pasture).

And yet there is hope for those – both women and men — approaching their Golden Years particularly those with plenty of gas in the tank with what can be called,  a sunny outlook on life.

Didn’t Ronald Reagan launch a second career at 69-years young after six years of uneventful long-term unemployment?

Aren’t the Rolling Stones touring the UAE, Japan, China, Australia and New Zealand in their 70s?

Judi Dench at 69-years of age couldn’t make the Academy Awards Sunday night because she was shooting a movie in India. You go girl!

The same is true for the author of Almost DailyBrett. Starting this September, yours truly will serve as a tenure-track Assistant Professor at Central Washington University, teaching public relations and advertising to college students.

Yes, this most likely is my incredibly satisfying encore after three decades in political-corporate-agency public relations.

For a wide variety of reasons the recession/economic downturn that stubbornly refuses to enter into full recovery mode, claimed literally hundreds of thousands of Baby Boomer victims during the course of last decade.

In many cases, their P&Ls simply collapsed. They were making five-figures or in some cases, six-figures and the first number was not necessarily a “1.” Despite their knowledge and experience …or maybe because of their knowledge and experience…they became too damn expensive.

babyboomers

It was time to cut expenses and to layoff those who were not going to be part of an organization’s dynamic future. These Baby Boomers reacted by thinking about simply landing another six-figure “position.” Surely someone would be grateful for their services…or surely, not.

After months of furtive searching, burning through inadequate unemployment checks and dipping into savings, joining the ranks of the long-time unemployed, some of these cashiered Baby Boomers came up in many cases with the wrong solution: Start their own businesses and burn down nest eggs. For a few it worked. For most it did not.

Putting out your shingle and being your own boss sounds appealing on the surface, but in most cases it’s a major pain. You have to find the business against strong competitors. If successful, you have to service the business. You have to retain the business. You have to bill…and hope that you will be paid in a timely manner, if it all.

Many took a hint and retired in their late 50s/early 60s, years before Medicare eligibility. As The Economist stated: “A growing number of the long-term unemployed find ways to qualify as disabled and never work again.” The number of DI beneficiaries in 1970; 1.5 million; 2013, 8.9 million. The disability trust fund is due to go broke in 2016.

Okay, acknowledging that an uphill climb still confronts the long-term unemployed Baby Boomer, what are some realistic strategies to launch a second career, get back into the game, and put more hop-and-skip into her or his jump?

Continuous Self-Improvement. Even though you may detest exercise, you need to dedicate at least 30 minutes daily, six days per week (one day off) for cross-training. That means reasonable resistance training with weights three days a week and aerobic exercise (e.g., running, elliptical, treadmill, spinning) another three days per week. This should be a religious experience, meaning you believe you are sinning if you miss a day. At a minimum, you will feel better about yourself and better project a more youthful demeanor.

crosstraining

Calories In; Calories Out. No one wants to hear this mantra, but that along with exercise is the solution to adipose tissue. Serve meals on salad-size plates instead of dinner plates. Think portions. Eat more veggies and fruits. Drink more water. Divide entrees with a significant other when you go out (you will still go home with a Bowser bag). Lose your convulations.

Lifelong Learning. Know what is going on in the world, even if Russia’s latest invasion or the massive U.S. deficit does not please you. Project yourself as engaged in your world, nation, state and community. Devour digital and conventional media.

Embrace Digital. That means as CNBC’s Jim Cramer would say: social, mobile and cloud. Those Baby Boomer colleagues of the editor-in-chief of Almost DailyBrett  that are agnostic to social media all have something in common: They are all unemployed. Write a blog. Participate in social media. Keep up with digital trends. Google yourself. Immediately clean up your act, if necessary.

Always Think SEO. WordPress, Wix and others give you free plug-and-play tools to build your own personal brand websites. LinkedIn provides you with the tools to incorporate your professional personal photos, presentations, glowing references and career accomplishments. Use them. And then employ social media to spread the word. Update your resume. If you don’t know what SEO stands for, look it up.

Build Your Network. Every LinkedIn connection is a friend. Every LinkedIn Group is a collection of like-minded friends. Don’t rely on the black hole of job boards. Develop relationships. Find the hiring managers. Ask for informational interviews. As you well know, it’s not what you know, but who you know.

Consider Going Back to School. It may not be easy to be a Non-Trad Student as earlier reported in Almost DailyBrett, but attaining that elusive undergraduate or advanced degree at a minimum demonstrates tenacity, dedication and commitment. As Martha would say, these are all good things. My new position would not have been possible without my recently earned graduate degree, attained 34 years after my undergraduate degree.

Put Yourself in a Young Environment. The ultimate start-ups are college campuses. No one is thinking about retirement or long-term disability checks. For students, the future is now and it is damn exciting. Think of your future that way as well. If you are 60, you should be contemplating your next three decades of so on the planet…if you are so lucky.clint1

Avoid Starting Your Own Business … unless you really want to. Burning up your nest egg on a business that fails is a double whammy. Find something different that you want to do and can do with gusto. I am really looking forward to resuming my teaching, and in particular mentoring students as they transition from graduates to professionals.

Stay Away from Federal and State Assistance. Are you really disabled? Can you volunteer? Can you take a “job” rather than a “position” to get back on track? We need more taxpayers in this country, not more of those on the dole as evidenced by the record 46 million on Food Stamps.

Find Love. Having someone in your corner supporting you and willing to listen when the storm clouds are the darkest is indispensible. Being able to check the “married” box sends a very positive message, and may prompt someone important to look at your application twice.

That may be just the break that your second career needs.

http://livingstingy.blogspot.com/2010/07/your-second-career-plan-on-it.html

http://www.aarp.org/work/working-after-retirement/info-10-2013/reimagine-your-life.html

http://www.aarp.org/work/working-after-retirement/info-05-2011/ready-for-an-encore.html

http://www.whitehouse.gov/about/presidents/ronaldreagan

http://www.economist.com/news/leaders/21597898-if-barack-obama-wants-increase-economic-opportunity-he-should-embrace-ideas

http://www.economist.com/news/united-states/21597925-want-make-america-less-unequal-here-are-some-suggestions-memo-obama

https://almostdailybrett.wordpress.com/2013/12/19/the-courage-to-succeed-as-non-trad-students/

Advertisements