I am not a crook.” – Richard Nixon.

Watergate.

I did not have sexual relations with that woman.” – Bill Clinton.

Monica Lewinsky.

People will complain, but this is not excessive.” University of Oregon Athletic Director Rob Mullens about the school’s over-the-top $68 million (at least) football building.

Ferrari Leather.

She’s not out of touch.” – Bill Clinton defending Hillary’s “dead broke” comments.

Hillary’s more than $200,000 per speech; $5 million New York home and more, much more.

hillarysawyer

What possesses some of the best-and-the-brightest to essentially confirm an allegation with a poorly conceived negative response, some of which become eternally enshrined? The same applies with those who use negative statements to try to overturn a mistatement or worse, a damaging gaffe.

Aren’t there more positive ways to deflect charges, clearing the way for a candidate, office holder or organization to move on, avoid less-than-pleasant headlines, and better yet, allow an incident to pass into history (if that is indeed possible)?

“When did you stop beating your wife?”

Reporter: “Would you say that (insert pejorative word)…”

Think of it this way: A reporter, editor, correspondent just handed you a rope and gave you the opportunity to hang yourself and by extension your employer.  As a former gubernatorial press secretary for eight years and corporate spokesman for a decade, the author of Almost DailyBrett is wise to the majority of the tricks employed by the less than scrupulous members of the Fourth Estate.

Reporter thinking: ‘Hmmm…let’s see if I can build a lead and related headline by coaxing an incendiary quote?’

Is Almost DailyBrett accusing the certain members of the media (and they know who they are) of trying to bait flacks and by extension their clients with inflammatory words in this discussion? The answer based upon oodles of experience is an unqualified, “yes.”

reporters

There are two iron-clad rules that one immediately learns from media training:

1.)   Always have an agenda. Know and rehearse your message points and what headlines you want to attempt to create before you talk to the ladies and gents of the media (both legacy and digital native media).

2.)   Never, ever let reporters, editors, correspondents, bloggers et al. put words in your mouth. Deliver your message the way it is intended whether the media representative likes it or not. If the same question is rephrased with the same incendiary or similar word or words, duck the offer and come back with an answer based upon your agenda. If the media rep becomes upset, so be it. Most likely, this will not be your first fight with a reporter.

Self-Inflicted Wounds 

Watergate finally caught up with Nixon, prompting him to read the obvious writing on the wall and become the first president to resign in disgrace. His legacy also includes the aforementioned, “I am not a crook” statement.

Almost DailyBrett will not add to the plethora of commentary about the Monica Lewinsky affair other than to contend that Bill Clinton’s “I did not have sexual relations with that woman” is close to top of mind when it comes to contemplating the former president, eternally impacting his personal brand.

monicabill

Benghazi was expected to be the tough subject for Hillary’s Hard Choices book tour. Instead it was her comment to ABC’s Diane Sawyer about how the Clintons were “dead broke” and “struggled” financially when they left the White House in 2001.

This comment set off the media digging to find out just how “broke” the Clintons actually were including $106 million for Bill, $200,000 a speech for Hillary and $600,000 a year for Chelsea from the NBC Nightly News with Brian Williams. 

Bill subsequently kept the story going … yes this story does have legs … with his “she is not out of touch” comment. How about just saying the critics are wrong, and detail how Hillary understands the needs of middle and lower-class Americans trying to make ends meet?

That’s a positive response.

Bill’s, she is “Not-Out-of-Touch” explanation triggered a response from Hillary: “My husband was very sweet … but I don’t need anybody to defend my record.”

This story seemingly does not want to die. It has overshadowed the Hillary triumphant book tour, and it was egged on by inartful comments by both Clinton spouses, and a delighted media.

The lessons here are to remain on message. Stay with your preconceived agenda. If a slip does occur … flacks, politicians, executives etc are all human … don’t compound the gaffe with a defensive negative response.

The answer here is to stay positive, eschew any negatives particularly those force-fed by the media, and maybe even flash a winning smile. The net result may be a story that heads to the ash heap of history as opposed to a quote that becomes one for the ages.

http://www.washingtonpost.com/politics/hillary-clinton-draws-criticism-at-opening-of-book-tour-by-saying-she-was-dead-broke/2014/06/10/c376ceaa-f0b7-11e3-914c-1fbd0614e2d4_story.html

http://www.washingtonpost.com/blogs/post-politics/wp/2014/06/24/bill-clinton-says-hillary-is-not-out-of-touch/?wpisrc=nl_pmpol

http://www.washingtonpost.com/politics/some-democrats-fear-clintons-wealth-and-imperial-image-could-be-damaging-in-2016/2014/06/22/526746e6-f7eb-11e3-a3a5-42be35962a52_story.html

http://www.politico.com/story/2014/06/hillary-clinton-bill-clinton-defense-108292.html

http://abcnews.go.com/blogs/politics/2014/06/hillary-clinton-stumbles-from-dead-broke-to-not-truly-well-off/

http://www.washingtonpost.com/politics/how-the-clintons-went-from-dead-broke-to-rich-bill-earned-1049-million-for-speeches/2014/06/26/8fa0b372-fd3a-11e3-8176-f2c941cf35f1_story.html?wpisrc=nl%5Fhdtop

https://almostdailybrett.wordpress.com/2013/08/03/university-of-nike/

 

 

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