It’s not really about asking for the raise but knowing and having faith that the system will actually give you the right raises as you go along. And that I think might be one of the additional superpowers that quite frankly women who don’t ask for raises have. Because that’s good karma, that’ll come back.” – Microsoft CEO Satya Nadella

Was inarticulate re how women should ask for raise. Our industry must close gender pay gap so a raise is not needed because of a bias.” – Nadella follow-up tweet

satya

The new Microsoft chief hit the wrong button on his PowerPoint clicker …

Or will his dentist find foot prints in his mouth?

Women should not ask for pay raises and just rely on “Karma.”

There is no Namaste at Microsoft today.

Sexism is Alive and Well

As Almost DailyBrett has previously commented sexism still lurks, even in women-dominated professions, including public relations.

Working at Edelman Public Relations five years ago, our Silicon Valley office was 134 kind souls, 110 with XX chromosomes. There was no line at the men’s room, simply because representatives of the knuckle-dragging gender were in short supply. Nonetheless, we male folk were well compensated.

Looking around my public relations and integrated marketing communication classrooms at Central Washington University, approximately three-out-of-every-four students is female. A comparable trend exists at the University of Oregon and conceivably other universities teaching public relations and communications around the nation.

And despite the undeniable numerical superiority for women practitioners, there is a pervasive, stubborn and resolute pay gap between men and women in public relations. According to a San Diego State School of Journalism & Media Studies quantitative study of Public Relations Society of America (PRSA) members, published in Public Relations Journal, male public relations practitioners earn on the average $84,368, compared to women at $76,063. That amounts to an $8,305 difference in annual salary between the two genders. At first glance, that figure sounds relatively close.

However, the magnitude of the different pay for equal work comes into play when you multiply the $8,305 delta over the course of a 40-year career, bringing the total to a staggering $332,200 loss of earning power for women practitioners, their children and their families.

Microsoft’s Nadella is undoubtedly one bright dude, but he made comments Thursday that are not smart. Weren’t blacks told to chill out, have faith and wait out inequality? That seems to be the message that Nadella extolled about pay inequity in the workplace. Nadella upon reflection (and probably a kick in his nether region by Microsoft’s PR department) fired off the obligatory apology tweet … but the damage was done.

karma

“Rounding Error”

One of my former students was being offered an entry-level job by a West Coast public relations agency. She was thrilled by the prospect of a $33,000 annual salary and believe it or not: Three weeks of annual vacation (try taking off 15 working days at any major agency).

When it was suggested that she not take the first offer, and to ask for $2,000 more per year (essentially a rounding error for the finance department of a multi-million-dollar agency), she initially balked. Eventually she diplomatically said she needed a $35,000 salary, and the hiring manager didn’t even blink.

Upon reflection, she said (her words, not mine) that women are not good in negotiations and asking for what they want. Almost DailyBrett has no empirical data to confirm or deny that assertion, but she was convinced it was true.

What Must Be Done

Do public relations, marketing, social media and investor relations professors and instructors have a role to play in closing the communications salary pay gap between men and women? The answer is affirmative particularly when it comes to mentoring.

What jobs pay more? Technicians or managers? Let’s face it, technicians will always be paid in the five-figure range, the only variable is what is the first number. Some women may prefer working behind the scenes and being an integral part of a team. That’s fine, but these jobs most likely will never lead to six-figures.

Why not encourage more women students to be leaders of teams and to train for management in public relations, marcom, investor relations or social media? When asked why he robbed banks, Willie Sutton said “that’s where the money is.”

There is also a major difference in pay rates within communications segments: Investor relations, financial communications and corporate public relations pay very well, non-profit and community relations not so much.

The average pay for practitioners in investor relations/financial communications is $117,233 … ka-ching. For corporate public relations, professionals are earning on an average, $88,827 … conceivably with managers, directors and vice presidents making above the median.

Conversely, community relations jobs pay $63,437 and non-profit positions, $62,275. Think of it this way, it is a big leap from the median to the six-figure mark for those working in community relations and/or non-profit.

Should women students be encouraged to seriously consider managerial positions, particularly those in high-paying investor relations, financial communications and corporate public relations disciplines? The answer seems obvious.

Ultimately, the choice will be made by the graduating student as she embarks into the wide-ranging field of public relations, marcom, investor relations and social media. Her decision and those made by literally thousands of her colleagues may play a pivotal role in closing the public relations gender pay gap once and for all.

http://mashable.com/2014/10/09/microsoft-ceo-women-karma-raises/?utm_cid=mash-com-fb-main-link

http://techcrunch.com/2014/10/09/microsoft-ceo-opens-mouth-inserts-foot-on-gender-pay-gap/?ncid=rss

https://almostdailybrett.wordpress.com/2013/10/01/addressing-the-gender-pay-gap-in-public-relations/

 

 

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