When it comes to collegiate competitions, most would be inclined to think of the college football playoff and the national championship game.

Or how about “March Madness” and the “Final Four” … or even “The Frozen Four”?

Probably no one knows about the (Carroll J.) Bateman competition, established more than four decades ago by the Public Relations Student Society of America (PRSSA).DSC01384

Even though Bateman draws far less attention … if any … than NCAA football and basketball, the competition is just as intense and success requires working well in a team setting for eight months or longer.

This point is magnified when every student today seemingly has his or her nose buried in a cell-phone screen. Some would contend that mobile technology and the explosion of “apps” has retarded our ability to communicate, let alone getting along well in a group setting. Sounds like a good subject for a future strategic communications blog post. Hmmm …

This point brings the author of Almost DailyBrett to the five members of the Central Washington University (CWU) Bateman team: (left to right in photo) Aubree Downing, Robyn Stewart, Madalyn Freeman (team leader); Masey Peone and Silver Caoili. As Millennials, they get it when it comes to social, mobile and cloud, but they have also demonstrated an increasingly rare characteristic: the remarkable ability to always get along and work well as a team.

“Don’t Let The Door Hit You On The Backside … “

Having spent almost 15 years in Silicon Valley, yours truly knows how one disagreeable-and-detestable personality can become a cancer in any organization no matter the level of talent.

And when that person voluntarily (or involuntarily) decides to move on to another opportunity or to spend more time with his or her family, there is the obligatory going away party. Do you really want to go to this send-off? Well no, but in most cases you attend and say nice things even though you really don’t mean it.

In a few egregious cases, there are “going away” parties for former colleagues, who have already departed. To top it off, the person in question is not invited.

The reason for this digression is to point out how important it is to be a team player, and not only to “manage up” to superiors but to co-exist with colleagues and treat subordinates with respect and understanding.

Even though Almost DailyBrett is a tad biased, I am nonetheless floored by how well the CWU team worked together virtually every day for the past 240+ days to advance the university’s proposal to the deciders at PRSSA. They have set a standard that will be difficult for future CWU Bateman teams to match, let alone exceed.DSC01394

Your Home Matters: Affordable Housing Fair 2015

Each year, the best-and-the-brightest at PRSSA decide upon a subject for the participating university Bateman teams located across the fruited plain. This academic year drew a germane, timely subject: Home Matters and the compelling need for affordable housing.

Our five-team members after going back-and-forth for hours, embarked on a comprehensive conventional/digital campaign that was manifested (but not ended) Saturday with the “Your Home Matters: Affordable Housing Fair 2015” in Ellensburg, Washington.

What was particularly exciting was to witness the community involvement, spurred by our team, including the host of the fair: Mandy Hamlin of Allstate Insurance. The participants featured some big names including: Umpqua Bank, Coldwell Banker, Habitat for Humanity, HopeSource, Knudsen Lumber and the Kittitas Yakima Valley Community Land Trust.

Not bad, not bad at all.

There was even an opportunity for kidlets to draw on tiles to give input as to what “home” means to them. Considering that Baby Boomers may be the first generation to procreate offspring that may never have the opportunity to own a home (e.g., Bay Area, SoCal, New England, Mid-Atlantic, SeaTac … ), then “Home Matters” must extend to doable rents to go along with achievable mortgages. It also applies to reasonably priced, sustainable and environmentally friendly building materials.DSC01387

Having worked on close-knit teams in the California Office of the Governor, a publicly traded company and an international public relations firm, your author knows that a public relations team must be able to address conflict without making it personal. Some do well in this environment, and others … well they don’t.

Pettiness and childish name calling should be left to the sandboxes of yesteryear with their Tonka trucks. Today, our august communications segment needs public relations professionals that can not only access information from the screen of a cell phone, but also get along and produce results.

There are at least five students in Ellensburg, Washington who can do just that.

http://prssa.prsa.org/scholarships_competitions/bateman/

http://prssa.prsa.org/about/

http://prssa.prsa.org/about/PRSA/

http://www.cwu.edu/communication/

 

 

Advertisements