“You say you want a revolution; Well, you know, We all want to change the world; You tell me that it’s evolution; Well, you know, We all want to change the world.” – The Beatles, Revolution

Sometimes it’s hard to provide PR advice to an accomplished hombre, who is 74-years young.

What do they say about: “Teaching an old dog new tricks”?Bernierevolution

Now before you accuse Almost DailyBrett of making aspersions about seasoned citizens, please weigh the fact that your author is on the cusp of this rarefied age group.

This particular epistle pertains to Senator Bernie Sanders (S-Vermont) not once — but actually twice — invoking a call for “revolution” during the course of his losing debate performance against Hillary Clinton, October 13.

And then this past weekend, Sanders doubled down on his summons for a citizen uprising with an airplane pulling the following streamer: “REVOLUTION STARTS NOW! FEEL THE BERN!”

The Saturday event was the annual Jefferson-Jackson dinner in first-in-the-nation caucus state, Iowa, to be held next February. Hillary Clinton brought along her beau, Bill, and conceivably he brought along Katy Perry.clintonsperry

In contrast, Bernie invoked visions of a Great October Socialist Revolution. Wonder what he will do for kicks on November 7? Are TJ and Old Hickory turning over in their respective graves?

Why even assess Bernie’s call for “revolution,” when conventional media wisdom points to Hillary winning the nomination in a cakewalk? Maybe, there’s something out there, which cannot be taken for granted, no matter how many times the word “inevitable” is employed. And that is the fact that the folks in retail states, Iowa and New Hampshire, are notoriously fickle, similar to herding cats.

What will actually happen in February, four months from now (a political lifetime), is not preordained. Let’s ask: Why is Bernie still conjuring up visions of Great Leaps Forward, little red books, collective farms, re-education camps and all-expense-paid, one-way trips to Siberia?

Honeymoon in the Rodina

Leave it till tomorrow to unpack my case; Honey disconnect the phone; I’m back in the U.S.S.R. You don’t know how lucky you are boy,” – The Beatles, Back in the USSRcoopersanders

CNN’s anointed Wunderkind Anderson Cooper rubbed a few liberal … err progressive raw nerves with Bernie’s disciples when he asked during the debate whether Americans would actually elect a president, who honeymooned in the bucolic Soviet Union in 1988.

In response, the Daily Kos harkened back to the McCarthy-era (not Eugene) memory lane accusing the Clinton News Network anchor of “red baiting” Bernie about how he took his then-new bride, Jane, on a honeymoon beside the banks of the Kotorosi in Yaroslavl.

How romantic: hearing the balalaikas ringing out; keeping your comrade warm.

Cooper’s question envisioned a potential Republican attack ad against Sanders, which could “write itself,” conjuring up his support for the Sandinistas, opposition to capitalism and the couple’s romantic honeymoon behind the Iron Curtain.yaroslavl

Sanders didn’t even blink, pivoting to his tried-and-true attack on the system being “corrupt” and “rigged” against the middle class. Later he boldly called for revolution.

From a public relations standpoint does “revolution” work in Iowa and New Hampshire, let alone South Carolina and Nevada? Is Sanders a P.T. Barnum press agentry circus act with an aerial streamer buzzing overhead? Could he actually win the Democratic nomination and if he did, how could he put together a coalition that leads to 270+ electoral votes?

Asking Sanders to comb his hair (as opposed to the Donald Trump comb-over) is probably not in the cards. How about toning down the rhetoric, but not enough to aggravate his always excitable followers? What did Nixon say about running to the poles in the primaries and to the center in the general election? Sanders is taking the former to the extreme.

This exercise brings us to the heart of the question: Can one actually provide public relations, branding and reputation management to larger-than-life personalities including Donald Trump, Vladimir Putin and Bernie Sanders?

Trump doesn’t seem to care what you think or say about him, just as long as you are thinking and talking about him 24/7/365. Be sure to spell the name right.

Ketchum Public Relations shamelessly received at least $55 million in fees from Putin’s Russia even as the dictator occupies the Crimea, his compatriots shoot down jet liners and props up an evil despot in Syria. Ketchum is way past the point of worrying about selling its collective soul (not referencing the band). That relationship was terminated by Russia this past March.

Back to Bernie: Is there a pragmatic bone in Sanders’ body? Does he really think that Revolutionary Democratic Socialism will sell in Peoria? His message may have a chance in Berkeley, Santa Cruz and Portland, but alas for Sanders there aren’t enough of these collectivist societies to propel the senator to the White House.

Pass the borscht.

https://www.washingtonpost.com/politics/clinton-sanders-rally-their-iowa-supporters/2015/10/24/ce6b1216-79d3-11e5-a958-d889faf561dc_story.html?wpmm=1&wpisrc=nl_headlines

https://www.washingtonpost.com/politics/clinton-sanders-rally-their-iowa-supporters/2015/10/24/ce6b1216-79d3-11e5-a958-d889faf561dc_story.html?wpmm=1&wpisrc=nl_headlines

https://www.youtube.com/watch?v=z3l_2m8l8Aw

https://en.wikipedia.org/wiki/Bernie_Sanders

http://russiatrek.org/yaroslavl-city

https://almostdailybrett.wordpress.com/2015/09/07/the-politics-of-inevitability/

https://almostdailybrett.wordpress.com/2015/07/12/the-silly-season/

https://almostdailybrett.wordpress.com/2014/07/23/russia-doesnt-give-a-particle-about-public-relations/

 

 

 

 

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