“It’s Not What You Say, But How You Say It.” – Too Many Moms to Count

Donald Trump lost it, Saturday night … Not just the debate, but any resemblance of personal deportment.trumprage

We knew it was coming, it had to happen … and it did.

Too many kisses on the CombOver’s derriere from the lips of way too many lackeys for way too long. And at last … along came former Florida Governor Jeb Bush with nothing to lose and everything to gain.

He got under The Donald’s skin, enough to make his face as crimson as the horrible CBS red backdrop (Who in the RNC approved angry red behind angry candidates?)

On the other side of the philosophical divide … When Hillary was blown out in New Hampshire by Bernie it was more than people don’t trust her, it was also because people don’t like her.hillaryinlaw

Bernie is a weak candidate, and he still won. In fact, he won big.

Experience is a plus. Business smarts is a plus. You may say all the right things or at least the politically correct things, but in the end analysis, if people can’t imagine you appointing Supreme Court justices, let alone having your finger on the nuclear button … you are not going to be president.

Yep, moms are right … It’s not what you say, but how you say it.

Persona – The Way You Behave

“George Deukmejian’s favorite color is gray.” – Too Many ‘Clever’ Reporters to Count

Supposedly, my guy was boring. My guy didn’t have vision. My guy didn’t have charisma. That was the narrative.

My guy was the most popular California governor in the modern era, even more than Ronald Reagan, Jerry Brown and Arnold Schwarzenegger.deukmejian2

George Deukmejian barely won the governorship in 1982. He won the biggest landslide in the state’s history (61-37 percent) four years later. He was just as boring in the eyes of the media both times. He was also pleasant and positive on the stump.

Governor John Kasich of Ohio was asked his reaction to being the Democrats favorite Republican candidate for president … including primary endorsements from the liberal New York Times and Boston Globe … designations that are normally the kisses of death in a contested GOP primary.

Kasich took these “accolades” in stride, and scolded his five fellow presidential contenders for their at-times out-of-control behavior. If Kasich is to lose the nomination, he will go down waging a positive campaign … and demonstrating persona (and gravitas too).

Best Hopes or Worst Fears?

“Whatever else history may say about me when I’m gone, I hope it will record that I appealed to your best hopes, not your worst fears.” – President Ronald Reagan’s Farewell Address, January 11, 1989

“This back and forth, and these attacks: Some of them are personal. I think we’re fixing to lose the election to Hillary Clinton if we don’t stop this. You know what I would suggest? Why don’t we just take all the negative ads and all the negative comments down from television.” – Governor John Kasichkasich

Fat chance the negative “comparison” ads – television, radio, Internet — are going away. But aren’t they still part of the problem?

This week, the RealClear Politics average of respondents asking whether America is on the right track or the wrong track is 28.3 percent for the former and 63.7 percent for the latter or 35 points below the Mendoza Line.

The Donald Trump crusade pivots off these horrible results and contends that everyone in government is “stupid.” Bernie offers his own revolution and declares that America is “corrupt.” And even the Hillary campaign contends there is a “special place in hell” for women who dare to vote for Bernie.

Stupid … Corrupt … Hell. Let’s throw in “liar” and “liars.” And you wonder why people are tired of the bickering in Washington, D.C., believe the system is broken, and want positive messages for a refreshing change?

Almost DailyBrett contends from a public relations standpoint, it is much easier to point out the problems and resort to the negative. It takes courage to offer solutions and positive optimistic messages. Many will scoff, let them.

Could John Kasich be the George Deukmejian of 2016 American politics?

Sure hope so.

http://www.cbsnews.com/news/its-not-what-you-say-but-how-you-say-it/

http://link.washingtonpost.com/view/5483d7e93b35d052478c33d33mv62.4cvh/24e67ed5

http://www.huffingtonpost.com/cody-cain/hey-hillary-heres-why-peo_b_9206424.html

http://www.theguardian.com/commentisfree/2015/dec/14/people-dont-have-to-like-hillary-clinton-to-vote-for-her-donald-trump

http://www.merriam-webster.com/dictionary/persona

https://en.wikiquote.org/wiki/Ronald_Reagan

http://www.cleveland.com/open/index.ssf/2016/02/john_kasich_makes_the_positive.html

http://www.realclearpolitics.com/epolls/other/direction_of_country-902.html

http://www.nytimes.com/2016/02/08/us/politics/gloria-steinem-madeleine-albright-hillary-clinton-bernie-sanders.html?_r=0

 

 

 

 

 

 

 

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