We have come a long way from squeaky chalk or worse – finger nails screeching – on messy blackboards.

Mercifully, we have come nearly just as far from scribbling on overhead projectors (RIP).

Alas, we have not come far enough from wasting literally hours-upon-hours by means of “brain storming” with markers on white boards. Please put me out of my misery.

Now it’s time – way past time — to say goodbye to PowerPoints consisting of nothing more than black words on white backgrounds.

Bore me to the max! Gag me with the clicker!

And yet these mind-numbing presentations still exist. Simply adding more black words on the very same white background doesn’t make the message better, just more dazed and confused.

The author of Almost DailyBrett has sat through more PowerPoint briefings than he would care to even think about, and still he admires Microsoft for creating the ultimate for linear presentations. Bill Gates et al. deserve everlasting credit for developing an enduring tool for presenting ideas, explaining research and making recommendations.

Having said that, one has to ask why are PowerPoints so boring way too many times? They don’t have to be, and yet candidates for major positions, pitch men and women are still using this incredible tool in the most tired, lethargic and desultory ways possible.

Does the candidate really want the job? Do you really want to make the sale? Do you really want to convey an exciting new idea?

If the answer is affirmative, then why are you scratching the surface in what PowerPoint can do for you … and more importantly for the audience?

The Steve Jobs Cult

During Steve Jobs’ way-too-short presence on the planet, he and his company Apple developed a cult following. MacWorld presentations were akin to a spiritual revival. The audience literally gasped when the high priest of global technology held up the iPhone, iPad, iPod for all to see and admire for the first-time.

It was the Kodak Moment on digital steroids.

Steve’s PowerPoints were anything, but complicated … and that works beautifully in a complex world that yearns for simplicity.

There is the iPhone and the Mac. Can there be a new gadget in between? Well yes, there can be. It’s called the iPad. Simple message, well delivered.

The PowerPoint was not bright white with black words, but a black background with images and well-timed words, and most importantly … not too many words.

Venture Capitalist Guy Kawasaki has heard more business-pitch presentations than any human should have to endure. Sure, he gets paid extremely well. Regardless, he is mortal and every minute spent listening to a boring presentation is a minute lost.

He will always have a soft-spot in the heart of the author of Almost DailyBrett for conceiving the 10-20-30 rule: 10 slides, 20 minutes, 30-point font (or above).

The impressive thinking behind the 10-20-30 rule is straight-forward: If you can’t put forward a robust and well-crafter business plan in 10 slides, you don’t have a workable business plan.

The 20-minute rule takes into account the attention span of the average listener, which may be shrinking as you read this missive. People get restless quickly. They want to check their messages on their smart phone. They want to ask questions. They are wondering when is it ‘my turn’?

The 30-point-font or above recommendation is meant to ensure the poor soul in the back of the room can see the presentation. More important is the “tyranny” of the 30-point font because it forces the presentation developer to reduce the number of words. There is just so much PowerPoint real estate.

A Good Picture Is Worth A Thousand Words

Studies have shown conclusively that we are drawn to pictures, illustrations, pie and bar charts. Who can’t love a bar chart that goes upwards to the right with a CAGR line (Compounded Annual Growth Rate) guiding the way ?

In particular, we can quickly access JPEGs or compressed image files through Google Images to add to our PowerPoints. Every presenter should seriously consider incorporating one image (“Art”) into every slide to maintain audience attention.

An added bonus of a JPEG per page is it forces an economy of words. As Martha would say, “It’s a good thing.”

Our PowerPoint backdrops can be different colors. Almost DailyBrett is a big fan of royal blue and black because the words and images literally explode off these backgrounds.

Maybe we want to incorporate video into our presentations? We can drop the video URL into our presentation, and literally play it from there. Keep in mind for a major presento, you want to ensure your video works the first time, every time.

Let’s see: Incorporating the 10-20-30 Rule. Less words. JPEGs, Dynamic backdrops. Video and absolutely no black words on plain white backdrops. Sounds like a winner to little ole me.

Not everyone can be a Steve Jobs or Elon Musk, but everyone has the potential to hold an audience’s attention for upwards of 20 minutes even in our always-on, digital texting world. We can do all of this if we think of ourselves more like Michelangelo painting the ceiling of the Sistine Chapel and less Albert Einstein at the chalk board.

https://office.live.com/start/PowerPoint.aspx

https://www.youtube.com/watch?v=Ndnmtz8-S5I

https://almostdailybrett.wordpress.com/2013/10/30/the-wisdom-of-the-10-20-30-rule/

https://guykawasaki.com/guy-kawasaki/

http://whatis.techtarget.com/fileformat/JPG-JPEG-bitmap

 

 

 

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