“We lost because of Clinton Inc. The reality is Clinton Inc. was great for her (Hillary) for years she had all the institutional benefits. But it was an albatross around the campaign.” – Clinton advisor/friend to the authors of “Shattered.”

“I love Hillary. I think she has a right to analyze what happened. But we do have to move on.” – Senator Al Franken (D-Minnesota)

Is it smart personal public relations for Hillary Clinton to write “What Happened,” an angry tome about her unfortunate 2016 campaign?

Think of it this way: Is there a PR and marketing counselor on this planet, who would have the gravitas to talk her out of writing a book, way too many will regard as “boo-hoo-hoo”?

More to the point: Would the Clintons actually listen?

Your author can’t remember a general election loser of a modern era presidential campaign writing a here’s-what-went-wrong book so soon after a bitter defeat.

Jimmy Carter wrote “Keeping Faith” in 1982 and Barry Goldwater penned “With No Apologies” in 1979. Both were memoirs.

Undoubtedly “What Happened” debuting today will become an instant New York Times best seller, directly benefitting the Clinton family fortunes … but there lies a key problem.

 

Almost DailyBrett believes Hillary could provide mentorship to candidates who follow, if she would publicly acknowledge her own critical mistakes: setting up her own personal server, putting her name on the masthead of the Clinton Foundation, giving three speeches at $225,000 each to Goldman Sachs, not addressing the woes of millions in the fly-over states, and essentially having no overriding message to justify her candidacy.

Behaving as if the presidency is simply my turn underestimates the collective intelligence of the electorate, especially tens of thousands who feel left behind, disdained and betrayed.

Let’s face it, Hillary’s “Stronger Together” campaign motto will not make historians forget Kennedy’s “New Frontiers,” Reagan’s “Morning in America” or more to the point, Trump’s “Make America Great Again.”

She spent way too much time in safe coastal enclaves with Katy Perry and Bruce Springsteen, and cancelled her only general election campaign stop to Wisconsin. Instead of tailoring her message to address the growing electoral populism, she repeatedly railed against the character deficiencies of Donald Trump.

The only problem with that approach is you can’t beat someone with no-one. Where was the alternative?

Pointing Fingers

“We owe him (Trump) an open mind and the chance to lead.” – Hillary Clinton, November 9, 2016

Political journalists Jonathan Allen and Amie Parnes were given access to the Clinton campaign operations with the anticipation of a book, intended to provide chapter and verse about Hillary Clinton’s historic breaking of the greatest remaining glass ceiling of them all.

Instead,“Shattered: Inside Hillary Clinton’s Doomed Campaign” provided a  radically different story, the biggest political upset in American history.

Hillary said all the right things in speaking to her millions of supporters the morning after, but reportedly was angry in her follow-up conversations with friends and compatriots.

Almost DailyBrett thrives on political campaign books, and will read this one as well. One would hope there would be more self-reflection, acknowledgement and taking personal responsibility by Hillary for what went wrong.

One anticipates the book will bore into the FBI (Comey), KGB (Putin), KKK (Trump). We already know from early reports about the book that Hillary takes particular aim at Bernie Sanders, who she does regard as a Democrat. Looking back to last year, Sanders tapped the mood of the electorate when he said the system was “corrupt.” Trump talked about a “rigged” America to the detriment of the lunch-pail crowd with high-school diplomas.

They vote too.

Hillary offered the status quo, the third-term of Barack Obama.

Personal public relations are the most important of all when it comes to individual branding and reputation. An angry book from an incensed candidate less than one year after a devastating defeat is most likely going to come across as sour grapes.

It will undoubtedly make the Clintons even richer as well her publisher, Simon & Schuster.

But will we be wealthier in our knowledge about what really went wrong with Hillary’s campaign, and why the fireworks were cancelled and the glass ceilings at the Javits Center and most of all, 1600 Pennsylvania Avenue, are still standing?

http://www.thedailybeast.com/hillary-clintons-what-happened-a-national-monument-to-getting-it-wrong

http://www.latimes.com/opinion/op-ed/la-oe-mcmanus-clinton-book-20170910-story.html

http://www.nytimes.com/1982/11/07/books/keeping-the-faith.html?pagewanted=all&mcubz=1

http://www.nytimes.com/1979/11/04/archives/favorite-conservative-goldwater.html?mcubz=1

 

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