Archive for October, 2017


It was the agony of defeat … over and over again.

All throughout the garbage-time fourth quarter in South Bend, the voyeuristic NBC cameras kept focusing on the deadpan face of an obviously hurting 20-year-old college student.

He was anything Saturday but “So Good, So Cool, So Cal.”

The Associated Press pointed out that USC has already turned over the ball 19 times in eight games, emphasizing that 16 of these were committed by quarterback Sam Darnold.

There will be no all-expense-paid trip to New York in December.

Someone else will receive the Heisman.

There will be better days for Sam Darnold, maybe this coming weekend in Tempe.

He will celebrate his 21st birthday next June 5.

As a college professor, who once roamed the sidelines as a student football manager for both USC and Oregon in the mid-1970s, Almost DailyBrett must ask:

Are pre-season Heisman Trophy hype campaigns launched by university athletic departments/sports information offices in the best interest of a college-student/athlete, who is not old enough to legally order a beer?

Is the young stud ready for the plethora of writers, camera lenses, microphones and fawning stories? The media is absolutely superb at building up a celebrity; the beast is even better at crashing the new hero down to earth and stomping on him.

Some may contend these premature campaigns draw national media attention that carries over to the season and may lead to holding up the most famous stiff-arm in all of sports.

USC athletes need extra media attention in the second largest television market in the country?

Almost DailyBrett wonders whether more times than naught these athletic departments are setting up these young people, students at their school – most not ready for the limelight – for failure by the jury-judge-executioner media (e.g., MSESPN).

Believe it or not, these kids have to go to school, attend classes, submit papers, work on projects and take exams (okay, maybe not the University of North Carolina basketball team).

Your author knows as much as any other writer, how a mere university cannot control the Fourth Estate. If the folks in Bristol, Connecticut or Sports Illustrated wish to build up their list of Heisman candidates before the season starts, who is going to stop them?

Cats are easier to herd.

Halloween and The First CFP Rankings

The College Football Playoff Selection Committee will not release its rankings for the real contenders for the sport’s four playoff spots until Halloween, safely past the mid-point of the season.

If the NCAA is “wise” enough to put off the hoopla surrounding who could be playing in the first semifinal at the Rose Bowl and the second in the New Orleans Superdome, then why can’t this august body put a kibosh on overactive athletic departments, exploiting underage students?

Many say: “Where are the parents?” Almost DailyBrett asks: “Where are the university presidents?”

It doesn’t matter whether a student seeking the NFL degree attends a heavily covered traditional power (e.g., USC Heisman campaign for Sam Darnold and Matt Barkley) or less heavily covered sometimes power (e.g., Oregon with the Joey Harrington Times Square billboard and Marcus Mariota), the respective athletic departments/sports information departments need to remember the football team represents the university … not the other away around.

Football is a team sport. Yes, everyone knows a quarterback is the most equal-of-the-equals and has the best chance of holding up the Heisman hardware, but the trophy is not presented on a Southern California beach in August.

The 12+-week season is a grind. This year’s team may not be the same as last year’s team. Conferences abound with college towns and trap games. College football is much more unpredictable than the brand played by the National Field-Goal League (NFL).

Sam Darnold is talented, but clearly does not have the hogs in the offensive line or the skill players beside him. The Trojans are good, maybe the best in the Pac-12, in a down year for the conference. The league will not send a team to the playoff unless there is dog-eat-dog chaos in the other conferences.

Hopefully, Darnold’s parents will be wise enough to steer him to return to USC for another year. He needs the time to work on his game, hit the books and earn a degree in communications. There may even be a Heisman Trophy and the NFL dollars in his happier future.

Wonder if the USC Athletic Department/Sports Information Office can dial back the P.T. Barnum/Donald Trump hype and let a good college kid be a good college kid?

https://en.wikipedia.org/wiki/Sam_Darnold

http://www.espn.com/college-football/undefined

http://www.latimes.com/sports/usc/la-sp-usc-notre-dame-20171021-story.html

http://www.sportingnews.com/ncaa-football/news/college-football-playoff-rankings-2017-2018-release-date-schedule-cfp-selection-day-committee-national-championship/t22jkpo01wej1j8dzmr925m28

https://almostdailybrett.wordpress.com/2012/08/27/should-matt-barkley-be-canonized/

https://247sports.com/college/usc/Article/Sam-Darnold-says-Irish-were-a-little-too-much-to-handle-109296081

 

 

 

 

“Donald Trump is like a vampire; he never sleeps.” – Bill O’Reilly

To be accurate he does sleep a tad, and nocturnally he tweets a ton to 40.6 million-plus recipients.

During a late-1980s visit of Almost DailyBrett to Sardine City (a.k.a. The White House Press Briefing Room), there were wire-service reporters, who drew the short straws, and were assigned to Presidential “Death Watch.”

Translated these graveyard-shift members of the Fourth Estate were expected to be poised and ready to report, if the president passed away in his sleep. Fortunately, the media was never required to write/broadcast about a president expiring in the White House living quarters.

It was quite simply one of the most boring jobs on the planet … until 10 months ago.

The “Death Watch” reporter now has to be glued to her/his mobile device/laptop for the next 280-character-or-less epistle(s) from the Tweeter-in Chief @realDonaldTrump. In the last two years, his Twitter handle has generated 36,100 tweets, ranking the president at #22 worldwide, ironically one place in front of … The New York Times.

As it turns out the political class now needs to be aware of what Trump is tweeting at 3:20 am EDT, and there appears to be little if any advance warning for even his allies (e.g., Press Secretary Sarah Huckabee Sanders) or objective/non-objective adversaries.

Trump has introduced widespread insomnia to the denizens of the Potomac, and also media/pundit types east of the Hudson. At the same time he has usurped the elite media’s role in setting the agenda for America’s national conversation.

It’s time to state the obvious:

Instead of the elite-media (i.e. NYT, WSJ, WaPo, Big Three nets) framing national issue discussions under Agenda Setting Theory, Trump has stolen this mantle through his frantic and many times undisciplined tweeting.

For better or worse, Trump is setting or preempting the agenda and the elite media doesn’t like it one little bit.

The First Social Media President?

“Think of Franklin Roosevelt’s fireside chats or Ronald Reagan’s television addresses. More recently, presidents have used the internet to directly reach the public, making journalists increasingly irrelevant … “– Northeastern Associate Communication Studies Professor Greg Goodale

“Increasingly irrelevant”? Those are fightin’ words.

Considering that Twitter was founded only 11 years ago, it stands to reason that President Barack Obama was the first chief executive to dabble with tweeting. Having said that, did Obama’s tweets ever rise to the level of newsworthy stories, much less threatening elite-media Agenda Setting?

There is a new sheriff in town and part of the reason he is occupying the White House is directly linked to his provocative and disruptive tweets. Not only does Trump set the agenda, he can also shift, preempt and deflect the 24/7 news cycles with subjects of his choosing.

Some contended the elite-media’s cherished role in Agenda Setting would be eroded by widespread public participation in social media (e.g., 10.3 million tweeted during the first Obama vs. Romney debate in 2012).

Instead, research has demonstrated that reporters/correspondents/pundits use Twitter to silently collude with each during a 21st Century presidential debate. Instead of weakening Agenda Setting Theory, the media role in setting the agenda was actually enhanced through second-screen group think.

Whether the elite media should be charged with deciding what issues should be the subject of national conversation is debatable. What is not the subject of dispute is the fact that Twitter has become Trump’s most reliable bully pulpit.

Is Trump provocative in his tweets? Absolutely.

Has he interrupted the elite media setting of the national discussion? With relish.

Has Trump stepped on his own legislative/political agenda with his tweets? No question.

Has Trump in far too many cases to count been undisciplined in his use of Twitter, attacking both friends and foes? The case is closed.

Does the elite media absolutely grind their collective teeth and literally hate Trump’s Twitter use most of all? Is the Pope Catholic?

Will the 46th President of the United States use social media? Did FDR hold radio “Fireside Chats”? Did Kennedy and Reagan excel on television?

Social media tools are here to stay. As Harvard Business Professor Clayton Christensen coined, they are game-changing “destructive technologies.”

And similar to nuclear devices, Twitter is at the fingertips of one Donald John Trump.

http://news.northeastern.edu/2016/12/how-donald-trump-is-changing-presidential-communication/

https://www.newsbusters.org/blogs/nb/curtis-houck/2017/08/07/

https://techofcomm.wordpress.com/tag/donald-trump/

https://twittercounter.com/realDonaldTrump

http://politics.oxfordre.com/view/10.1093/acrefore/9780190228637.001.0001/acrefore-9780190228637-e-46

I’m in favor of progress; it’s change I don’t like.” – Mark Twain

“ … Personnel. That’s for assholes.” – Clint Eastwood as “Dirty Harry”.

Your company was just acquired.

Your firm “merged” with another company.

Your new boss is an outsider, who knows next to nothing about you.

Consider each-and-every one of these changes to be a flashing-red-light warning or a shot across-the-bow of your career. .

There are always winners and losers when it comes to mergers and acquisitions. Ditto for new bosses, particularly those from outside the organization.

In all of these cases, It’s not only time, but most likely it is past time, to update your resume and enhance your LinkedIn profile.

Why?

Think of it this way: Whenever a new male lion enters the picture, the first thing he does is … eat the cubs of the previous King of Beasts. Translating to the work place, this parable means the “old” employees from the acquired, merged or new management companies are immediately vulnerable.

Can’t tell you how many times Almost DailyBrett heard laments from employees, who have been with an organization for 10 years, 15 years, 20 years, (gasp) 25 years. They expect their loyalty and experience to be recognized and rewarded.

Alas more times than naught, their self-perceived loyalty is regarded as stagnation or “dead wood” by new management. Worst of all, these folks are shocked when they are sooner-than-later laid off or simply terminated/let go.

“I wish I could trust you … “

During the course of my three-decade-plus career, the author of Almost DailyBrett quickly came to appreciate that virtually all of these changes serve as a warning, despite the tender contrary for the timing being words uttered by highly trained and incredibly skilled Human Resource professionals.

Keep in mind HR works for the organization not for the worker, especially the long-time employee. When it comes time to terminate/lay-off/let go of employees, the clinical execution will be swiftly carried out by HR.

Maybe Clint Eastwood was right about “Personnel” (What HR was referred to back in the 1970s). Let’s face it HR is not highly respected in any organization, a necessary evil … and in many cases, an evil indeed.

Once your author went eyeball-to-eyeball with a vice president of HR and said, “I wish I could trust you.” There is another less tender way of expressing the same sentiment. The message is still the same.

HR is not your friend. HR never was your friend. HR never will be your friend.

Self-Defense Strategies

Trust in Allah, but tie your camel.” – Arab Proverb

What strategies should you adopt to preclude being one of the cubs voraciously consumed by a new boss lion, mainly because you have been at the old firm for way too long?

  • Most new managers, particularly emanating from the outside, have their own views of how tasks must be done and they have their own ideas about who should be their lieutenants. Don’t even expect to be given the chance to compete for your own job, let alone a higher job in the hierarchy.
  • Don’t confuse loyalty and stagnation. What is one employee’s loyalty is a new manager’s stagnation. If you can count your years with an organization with two hands or more, it’s time or past time to move along on your own terms.
  • Never remind new superior(s) about how long you have been at an organization and the value of your experience. Instead demonstrate what you can do to assist their new future direction. The tried-and-true: “We tried that once and it didn’t work” will result in you being consumed by the new lion.
  • The world has changed. The notion of starting in the mail room, working for decades to become CEO and retiring with a gold watch is dead and buried. You will not be rewarded for your “tenure.”
  • Suing for age discrimination is a sure-fire loser. Who will want to hire you, if you “win” your suit? Most likely, you will be laid-off, requiring you to sign away the company’s liability in exchange for a golden kiss-off check.
  • In Silicon Valley, three years at a given organization signals in many cases a lack of ambition and stagnation. You should always be looking to the horizon. When the recruiter calls stop, consider that as a negative barometer.
  • Keeping “your powder dry” or “tie your camel” in the modern era translates into ensuring your resume, digital portfolio and LinkedIn profile are always up-to-date. It means scanning the horizon for other employment opportunities and applying for them from time-to-time if the fit is right.
  • Be ready to pull-up-stakes, if necessary. The green grass maybe even greener in another venue. Renting maybe a better option than a mortgage. If your mortgage goes underwater that can turn a job loss into an absolute nightmare.
  • In the week between your holiday of choice and New Year’s Day, you should always conduct a personal audit of your career. Recognize the subtle warning signs including not being included to important meetings and not being sought out for input from management. If it is time to move on, then do so on your own terms.

http://www.quotes.net/quote/58937

http://idioms.thefreedictionary.com/keep+powder+dry

http://www.joyfuldays.com/trust-in-god-but-tie-up-your-camel/

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

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