Archive for November, 2018


“I must be a mushroom because everyone keeps me in the dark and feeds me bullshit.” – Urban Dictionary

The rocket scientists at General Motors made the decision to close five factories in the United States and Canada, impacting 14,000 workers/15 percent of salaried employees. Meanwhile the GM truck production lines would keep on humming … in Mexico and China.

GM tenderly issued a Monday news results about these Ohio, Michigan and Maryland facilities/people … saying they will be unallocated in 2019.” 

Unallocated?

Hard to believe that any PR pro worth his or her salt could actually write these words, and with a straight face actually advocate for their approval with management.

Almost DailyBrett concurs with CBS Money Watch in its designation of “unallocated” as one of the worst corporate euphemisms ever employed, if not the absolute worst.

No one is laughing, General Motors.

Before going further, Almost DailyBrett will remind readers of the four tenets of Crisis Communications:

  1. Tell The Truth
  2. Tell It All
  3. Tell It Fast
  4. Move On

There is little doubt that GM’s corporate PR types toyed with the idea of dumping this dead-dog factory closure announcement on the ultimate bad news distribution day of any year – Black Friday or the second day of the long Thanksgiving Weekend.

Nice way for big bad GM to give thanks to its affected workers during the holidays?

Ultimately, the folks who used the ridiculous, twisted in knots verb – “unallocated” – couldn’t bring themselves to drop this bomb the day after Thanksgiving, so they opted for the following Monday, November 26.

And yet, there was the little matter of the resident at 1600 Pennsylvania Avenue, who carried Ohio and Michigan.

The Fifth Tenet of Crisis Communications

There may even be a fifth tenet of Crisis Communications: Never Blindside The Boss.

Could GM inform Donald Trump concurrently with the factory closures/14,000 layoffs announcement? Not a chance.

Even at the risk of a leak/premature disclosure, General Motors Chief Executive Officer Mary Barra had no choice but to pick up the phone and call the president this past weekend.

The alternative of the mushroom treatment, keeping POTUS in the dark and feeding him fertilizer, was clearly not an option. The resulting Trump tweets about being disappointed could well have reflected that he was furious, if he was not informed in advance.

In a series of wrong calls, give GM credit for getting this one right … there was absolutely no upside in blindsiding the president.

Seven Layoffs in Three Years

When the Internet Bubble burst in March 2000, the technology business – particularly semiconductors — crashed into the wall … and there were no skid marks.

For Almost DailyBrett’s employer, LSI Logic, we enjoyed a post-split share price of $90 in 2000, full-running factories, $2.7 billion in revenues, and about 7,700 employees.

Within three years, our stock price plunged to $3, we eliminated two factories, revenues sank to $1.8 billion, and our workforce was reduced to 3,900.

In short, we did everything we could … to survive.

Included in this effort was the issuance of seven news releases, announcing a cumulative series of job cuts and factory curtailments-closures (i.e., Gresham, Colorado Springs, Santa Clara). Eliminating jobs and closing factory gates does not get better with age.

We also instinctively knew there were certain audiences, who needed to be briefed in advance, preferably hours before the news release crossed the wires. Predictably, they (i.e., governors, city council members, county supervisors …) were disappointed, but they understood the economic imperative of our decisions.

The GM case is much trickier. The company received a $39.7 billion taxpayer bailout in the dark days of 2009. Is this “unallocation” of factories and people the way GM says thanks to America during Thanksgiving?

At least Mary Barra picked up the phone and called the big boss.

Can you imagine being a fly on the proverbial Oval Office wall?

https://www.urbandictionary.com/define.php?term=treat%20em%20like%20a%20mushroom

https://www.cbsnews.com/news/worst-corporate-euphemism-ever-gms-unallocated-factories-a-contender/

https://www.post-gazette.com/opinion/editorials/2018/11/28/General-Motors-layoffs-factory-shutdown-Lordstown-Ohio/stories/201811280038

 

 

 

Pac-12 Announces First-Ever Football Relegation

Oregon State Football To Join The Big-Sky Conference

San Francisco, CA, November 24, 2018 – Following in the footsteps of major European soccer leagues, the Pac-12 Conference announced today that Oregon State has been relegated to the Big Sky Conference, effective immediately.

In place of the Beavers, the Pac-12 Conference is awaiting the results of the FCS playoffs to determine which Big Sky team will be promoted to replace Oregon State as one of the Power-Five conference’s dozen teams.

“Similar to Chapter 11 Bankruptcy, mandatory relegation affords Oregon State the opportunity to ‘reorganize’ its football program without having to worry about trying to compete with its perceived rival, Oregon,” said Pac-12 Commissioner Larry Scott. “Instead, Oregon State can renew its historic rivalry with in-state commuter school, Portland State.”

Using the model employed by Britain’s Premier League (20 teams) and Germany’s Bundesliga (18 teams), the lowest finishing team(s) is/are “relegated” to the second league, while the lower league promotes its top finisher(s).

Scott said the conference carefully examined the most recent two-year records (i.e., OSU, 1-11, 2-10) and academic/athletic direction of its 12 teams, and inevitably concluded that Oregon State with its solitary Pac-12 win against Colorado and its “victories” against Portland State and Southern Utah justifiably warranted relegation.

 

The Pac-12 conference also announced that Oregon and Washington have shifted their rivalry game to the last game of the season, acknowledging the obvious fact these schools both see each other as their respective number one rival.

A New League, A New Beginning for Benny Beaver

“Our relegation to the Big-Sky conference is a relief for everyone associated with the black-and-orange of Oregon State,” said OSU President Dr. Edward John Ray. “We need to address the futility of attempting to athletically — let alone academically — compete with the standard of excellence set by the University of Oregon. We can now adjust our focus further downward, and match up with schools of commensurate stature (e.g., Weber State).”

New Big Sky Conference Commissioner Tom Wistrcill formally welcomed Oregon State to the FCS conference, and called upon the “Beaver Nation” to envision fan trips to Pocatello, Ogden, Flagstaff and Cheney.

“Having a former Power-Five Conference participant join our league provides hope to our 13 teams that someday one of them will be granted ascension to the Mountain West Conference or maybe even the Pac-12 Conference,” said Wistrcill.

After losing to Oregon 69-10 and 55-15 in the last two years alone (124-25, if you are scoring at home), new Oregon State football coach Jonathan Smith was sober in his assessment of how far the Beavers have fallen.

“Sometimes you have to acknowledge the inescapable reality of our struggling program,” said Smith. “When you can’t compete with them, let alone beat them, and you can’t join them … well you have to ask: ‘How about a new conference?’”

https://almostdailybrett.wordpress.com/2012/02/26/ducks-vs-dawgs-to-end-the-season/

https://almostdailybrett.wordpress.com/2015/11/30/the-world-through-corvallis-eyes/

 

“Richard Nixon came back from his loss to John F. Kennedy in 1960 and won the presidency in 1968. He will be the model for winning again.” – Mark Penn and Andrew Stein, Wall Street Journal op-ed

“You don’t have Nixon to kick around anymore.” – Richard Nixon’s “last news conference” after losing the California governorship in 1962

Ready For Hillary 4.0 knows the history of The New Nixon 3.0.

For Nixon, 1968 was the charm.

If the American electorate missed its opportunity in 1960 (Nixon 1.0).

And California voters didn’t get it in 1962 (Nixon 2.0).

Perhaps America would appreciate the new and improved “Nixon’s The One” six years later?

After two crushing defeats, Richard Milhous Nixon (3.0) became POTUS #37.

Conversely, Hillary was “inevitable” in 2008 … until #44 Obama won.

And Hillary was “inevitable” in 2016 … until she lost to # 45 Trump.

And now she is gearing up for her third “inevitable” #46 campaign/election next year.

As some things change in the Democratic Party, others remain the same.

Don’t bet against Nancy as “Madam Speaker,” and “Madam Secretary” Hillary as the nominee.

Will we be treated to the inevitable Clinton Restoration four years later than originally planned?

Hillary Now More Than Ever

“True to her name, Mrs. Clinton will fight this out until the last dog dies. She won’t let a little thing like two stunning defeats stand in the way of her claim to the White House.” – Penn and Stein, November 11

 “Dear God, please, yes.” – Trump campaign advisor Kellyanne Conway

The massive public relations/marketing challenge facing Hillary’s 2020 campaign team will be how to repackage an inferior 2008 and 2016 product and offer her as new and fresh for the upcoming 2019-2020 presidential cycle?

Reminds one of the 2009 eye-brow raising Domino’s Pizza advertising campaign in which the company confessed to its crust “tasting like cardboard,” and its sauce “tasting like ketchup” and worst of all, Domino’s was selling an “imitation pizza.”

The company pivoted off this act of contrition and promised to do better … and more than survived.

Penn and Stein implied the Hillary First Lady years constituted Hillary 1.0. Her tenure as an ostensibly positioned moderate senator served as Hillary 2.0. Her progressive campaign in 2016 represented Hillary 3.0

And Hillary the 2020 “firebrand,” taking Trump by storm, will be Hillary 4.0.

The real question is not whether Hillary will run, but will Sturm und Drang Hillary be able to flip any red states, regardless of whether or not she reassembles the Obama coalition?

Following In Nixon’s Footsteps

Two years are a political lifetime.

The economy is strong, now. The country is at relative peace. Divided government usually translates into little chance of turbo partisan legislation ever getting through both houses, let alone to the president’s desk.

Impeachment? Hillary understands impeachment, and there is little, if no chance, that Trump will be convicted in the GOP expanded Senate.

Why bother?

What happens if the economy starts going south and the markets are no longer volatile, but instead are heading straight down? What about unforeseen exogenous events overseas, possibly requiring a U.S. military response? What about Donald Trump’s act wearing thin after all these years?

In 1968, there were zero torch-light parades demanding the return from exile for Richard Nixon.

Having said that, the Vietnam War and the popular revolt against this quagmire prompted #36 Lyndon Johnson to resign. The Democrats were a hot Chicago mess. There was an opening for the Old Nixon to become the New President Nixon.

Hillary is not a new, exciting commodity (e.g., second-place Beto), having lost not once, but twice. And yet, no one knows the exact political landscape one year from now, let alone on November 3, 2020.

Will Hillary successfully recalibrate her brand, persona and reputation to prompt Democrats and independents to once again back Hillary with new ingredients? If Nixon could be successfully repackaged even with his legendary paranoia, doesn’t that mean that Hillary could be The One for 2020?

Or maybe: “Hillary Now More Than Ever”?

https://www.wsj.com/articles/hillary-will-run-again-1541963599

https://www.politico.com/story/2018/11/12/clinton-aide-2020-run-983684

https://twitter.com/hashtag/hillary2020?lang=en

https://www.washingtonpost.com/news/made-by-history/wp/2017/10/24/hillary-2020-trump-better-hope-not/?utm_term=.a374f8034d09

https://www.inc.com/cynthia-than/dominos-admitted-their-pizza-tastes-like-cardboard-and-won-back-our-trust.html

Whatever Donald Trump does on any given day, on whatever issue, for whatever reason … he loses.

Win the presidency … Trump loses.

Expand the GOP’s Senate Majority … Trump loses

Respond in kind to the dangerous taunts from Kim Jong Un … Trump loses.

Make nice to Kim Jong Un in Singapore … Trump loses.

Cut a trade deal with China’s Xi Jinping … Trump loses.

Champion a blow-out economy … Trump loses.

Extol the virtues of tax reform … Trump loses.

Raise his approval rating … Trump loses, loses and loses.

Never in recorded history have so many so-called journalists dumped so much detritus on any one president with so much speed and relish.

And with this unprecedented and unlimited exercise of Lose-Lose Journalism, any pretext of real or supposed objectivity (i.e., CNN, NBC, NYT, WaPo) has been relegated to First Amendment history books.

Almost DailyBrett didn’t mention the commentariat at MSNBC because one expects drip-drip way-left-of-center rhetoric from those who pass all the required liberal litmus tests to become a talking polemic on the network.

This humble analysis is not suggesting in the least that other presidents –, particularly Republican chief executives, have been denied a given smidgeon of the benefit of the doubt (i.e., Nixon, Reagan, Bush 41 and 43). The level and intensity of today’s scorn – sometimes jumping the line to outright hatred of the president – is unprecedented in its sadness about what was once an admired profession.

Your author has written before about Affirmational Journalism (e.g., Dan Rather), Impact Journalism (Rolling Stone UVA rape story) and Oppositional Journalism (e.g., CNN), but Lose-Lose Journalism is a new phenomenon.

Whatever Trump does or doesn’t do … he is instinctively, instantly and vitriolically regardless of the outcome, judged to be … the loser.

Reminds one of the story of Richard Nixon gathering reporters to San Clemente, and then walking on water.

The New York Times headline the following morning: “Nixon Can’t Swim.”

Becoming Part of the Story

Is there a barely concealed desire by oodles of correspondents and reporters to be the next Woodward and Bernstein, bringing a Republican administration to its knees?

Is the Pope, Jesuit?

Many media psychologists have diagnosed Donald Joseph Trump as a narcissist. Does he bask in the glow of standing behind the podium with the presidential seal? It’s obvious.

What also seems to be undeniable are journalists-turned television personalities, who hog the limelight – one in particular refusing to yield to other reporters — to interrupt and challenge the president … violating the long-held journalistic standard about not becoming part of the story.

Do any media shrinks want to analyze the self-aggrandizing behavior of CNN’s Jim Acosta? Does he crave his own CNN program? Does he even more want to be responsible for bringing down the president? Does he hate the president as has been suggested elsewhere?

More important, does narcissistic Acosta cover the news or is he a vital and integral part of the news? If you want to know how important Jim Acosta is to the survival of our Democracy, maybe you should ask him.

He is now a cause-celebre as his White House media credentials have been pulled. His colleagues – whether they despise him or not – will circle the wagons on his behalf. Listen: You can hear Journalism lectures, equating out-of-control Acosta with the First Amendment.

Sure.

Moving away from the briefing room to the editorial pages, one must ask after scanning all the WaPo pundit headlines since 2015, who is actually reading these screeds?

The answer is the same elitist crowd that always consumes these epistles. Maybe even they are becoming bored with the same, predictable rhetoric?

How many times can Trump be labeled as a racist, misogynist, privileged, homophobic, transphobic … before each and every one of these once-explosive words becomes cliché?

We even heard angry rhetoric this week, suggesting that America is composed of non-racist and racist states. Guess which ones voted Democratic and which basket-of-deplorable states voted Republican?

When the racist, misogynist, homophobic cards are indiscriminately overplayed and overhyped in the media, does each of  every one of these loaded words lose at least a portion of their impact? Maybe we need new and improved pejorative words for our public vocabulary … or maybe not?

Almost DailyBrett is wondering whether lose-lose Journalism is the new norm for the Fourth Estate. Barack Obama feasted in a cavalcade of Win-Win Journalism. Trump is counterpunching daily via Twitter and other devices against Lose-Lose Journalism.

Will President #46 bask in Win-Win Journalism or endure another round of Lose-Lose Journalism.

Guess it depends on who is elected president.

https://www.usatoday.com/story/news/politics/2018/11/07/donald-trump-jim-acosta-white-house-news-conference/1920107002/

https://nypost.com/2018/11/07/jim-acosta-violated-one-of-the-oldest-rules-of-journalism/?utm_source=facebook_sitebuttons&utm_medium=site%20buttons&utm_campaign=site%20buttons

https://almostdailybrett.wordpress.com/2014/12/20/impact-journalism/

https://almostdailybrett.wordpress.com/2018/02/15/oppositional-journalism/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

 

A simple little phrase is ultimately bringing down one of the longest standing and most influential global leaders in the first two decades of the 21st Century.

The final demise of German Chancellor Angela Merkel after 13 years in office, most likely next year, comes three years after she grabbed and clutched the new highest voltage Third Rail of Politics: Asylum Immigration.

In 2015, Merkel unilaterally decided to allow approximately 1.2 million asylum seekers (about the size of metropolitan Portland, Oregon) from the Middle East into a country of 82 million.

From a public relations standpoint, there was very little explanation and preparation by Merkel and her government to garner public support for such a drastic upsurge of immigrants into the 4th largest economy in the world.

„Wir schaffen das,” proclaimed Angela Merkel. Simply translated: “We can do it.”

Die Kanzerlin, who is affectionately known as “Mutti’ or Mother, was widely seen for so many years as being a steady source of deliberate and reasoned decisions. Merkel deserves praise for her vital role in the completion of Germany’s public relations miracle (Öffentlichkeitsarbeitswunder), rising from the globe’s #1 pariah at Zero Hour 1945 to the most admired country in the world.

She has been acknowledged as the most powerful woman on earth, and yet the Ph.D in quantum chemistry was a steady hand for Germany’s now enduring and successful democracy.

At one time, Merkel was universally viewed as one of modern Germany’s greatest chancellors, comparable to her Christian Democratic Union (CDU) predecessors Konrad Adenauer and Helmut Kohl.

Is the bloom off the rose?

Almost DailyBrett acknowledges that once she makes a major decision that Merkel is an influential leader.

When the ground shook Japan’s (e.g., 8.9 earthquake) Fukushima nuclear reactor in 2011, Merkel immediately announced that Germany would prudently exit nuclear power by 2022.

When the southern nations of the European Union were attempting to break the 2 percent budget deficit limitation rule (e.g., particularly Greece), Merkel imposed fiscal austerity, and by extension Germany’s will.

When a particular bully arrived on the scene and tried to push her around and intimidate with a large canine (e.g., Russia’s Vladimir Putin), she demonstrated her resolve.

No leader in the European leader has done more to get into the face of the former KGB chief, and yet her leadership always represented Germany as a reluctant hegemon.

Most of all because of Germany’s solid incorporation into the European Union and the passage of time, Germans now joyously wave their flag and are proud of their normal nation.

“Half-Dead Wreck”?

“I don’t want to be a half-dead wreck when I leave politics.” – Angela Merkel

In nations without term limits (e.g., Germany), leaders can overstay their welcome. More than a few in history failed to recognize the flashing lights about when it’s time to step down … usually at the 12-year-mark … from the bully pulpit (i.e., FDR, Margaret Thatcher, Helmut Kohl).

After inviting 1.2 million asylum seekers into Germany without any preamble, and worse women celebrating New Year’s Eve in Cologne being sexually assaulted and raped by asylum seekers, the tide was turning against Angela Merkel.

The optics — worse yet the reality — of the New Year’s Eve attacks became a metaphor for a decision that was too much, too fast with little societal preparation. Merkel’s chancellorship was coming to an end.

Even though her party was returned to power in 2017, the Christian Democrats (CDU) and her coalition partner, Social Democrats (SPD), repeatedly lost strength to the Greens on the left and the anti-immigrant/anti-EU Alternative for Germany on the right. This electoral trend intensified with breathtaking losses (i.e., Bavaria and Hesse) for the CDU and SPD during the course of this year.

Almost DailyBrett knows her legacy is somewhat tarnished. The question remains: Will history be good to her?

The Caravan Is Coming

Even though comparisons between two nations with two distinct cultures, located nine time zones apart, are difficult at best … one contentious issue ties both of them together: immigration.

In both countries, there are those who espouse completely open borders … come one, come all.

These souls advocate for the right of non-citizens to hold driver’s licenses, serve on public boards and commissions … and even vote.

Wasn’t the privilege of voting reserved for actual citizens?

And just as asylum seekers from Syria and other bad places became the catalyst for the political downfall of Angela Merkel, could an approaching caravan(s) of asylum seekers from Central America become the source of political peril here in America?

Before one touches the new third rail of politics … political asylum … America’s political class would be well advised to weigh what happened to Angela Merkel’s tenure as Germany’s chancellor, and most likely her legacy as well.

https://www.nytimes.com/2018/10/29/opinion/in-merkel-europe-loses-a-leader.html

https://www.nytimes.com/2018/10/29/world/europe/angela-merkel-germany.html

https://www.bbc.com/news/world-europe-46020745

https://www.politico.eu/article/angela-merkel-drops-the-we-can-do-it-slogan-catchphrase-migration-refugees/

https://almostdailybrett.wordpress.com/2017/02/20/putins-pooch-und-merkels-dog-o-phobia/

https://almostdailybrett.wordpress.com/2017/09/24/the-right-leader-for-the-fatherlandeurope-just-happens-to-be-a-woman/

https://almostdailybrett.wordpress.com/2017/08/22/morning-in-germany/

 

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