Archive for June, 2019


“It was pride that changed angels into devils; it is humility that makes men as angels.” – St. Augustine on one of “The Seven Deadly Sins”

How many hard-working women have become “mommies” without giving birth?

They have become mommies to way-too-many men, who have literally accomplished absolutely nothing since their high-school graduations.

No one will label these women as gold diggers because they are prospecting in the wrong mine.

Almost DailyBrett has repeatedly come into contact with these underachieving men who only overachieve when it comes to blowing away tens, hundreds, thousands with their virtual assault weapons.

Wonder how many they “killed” today during their latest binge video game session? How can society keep these poor souls away from snacks, smokes, booze, drugs and especially … real weapons?

Oops, too late.

Many of these men are narcissistic. Some are hypochondriacs. Even more are depressed.

They become “stressed” at the prospect of real work. They require their “me” time.

Most of all, they need a “mommy.”

And who are their mommies? The women, who support them.

The women, who pay for their “dates.” The women, who care for them. The women, who work their derrieres off to put food on their tables.

Whatever happened to the sinful “proud” man?

Instead of humble angels or proud devils, they are … biding time in their own personal purgatory.

If Universal Basic Income (UBI) ever became the law of the land, these “men” would briefly become energized, standing first in line for their eternal hand-outs and demanding even more.

‘When will my check be deposited into my account?’ Original content and video games are expensive.

These “men” sleep, breathe, eat and excrete. Therefore, they are entitled as a human right to the fruits of the labor of others, including their co-habitation, “mommies.”

Pathetic. Truly pathetic.

How Did We Get Here?

There are no jobs for these males. They are stuck in a 2008 economic recession time warp. There are “Help Wanted” signs everywhere, but alas all of these jobs are beneath these underachievers.

Ahhh … 2008 was 11 years ago.

Almost DailyBrett has commented before on the research by the American Enterprise Institute (AEI), concluding that one-third of all employment age males (20-54 years-young) are voluntarily not working. The record 3.6 percent unemployment rate understates the nationwide labor shortage because these men are not counted in the workforce.

Their “mommies” are included since they are better equipped and suited for our digital service-oriented society. They have replaced parasitic men when it comes to bringing home the bacon.

Women have supplanted and surpassed men when it comes to university enrollments and participation in the labor force. There are still masculine enclaves (e.g., technology innovation and development), but ever more women are replacing men at once-before masculine workplaces (e.g., hardware stores).

Almost DailyBrett must ask, why do “mommies” put up with these loser men? More to the point, why don’t these men have more respect for themselves and yes … a little sinful pride?

Do we foresee a future in which the majority of men are not just overweight, but obese? Will we see them moving around in their motorized wheel chairs? Who is next at the kidney dialysis clinic? Will they be popping “just one more” happy pill (pain killer)?

The subject of “maternal instinct” is way above the pay grade of your author.

Is there such a thing as “mommy instinct” for men, who refuse to leave their high chairs?

http://www.deadlysins.com/pride

https://almostdailybrett.wordpress.com/2018/04/15/deadbeat-boyfriends/

https://almostdailybrett.wordpress.com/2019/02/12/unwilling-to-work/

Walking along Berlin’s Tiergarten park trails, one must be wary of stepping in the Hundehaufen.

On virtually any street in the permissive sanctuary city San Francisco, one is hard pressed to avoid encountering Peoplehaufen as well as needles and refuse.

San Francisco has long been a donut with a hole in the middle. The multi-millionaires of Rincon Tower literally must negotiate homeless, druggies and poop droppings to enter and leave their trendy lofty pads. The middle class is nowhere to be found.

Has a stinking pile of human poop replaced the brown bear as California’s mascot?

Is the abandoned high-speed train from nowhere (e.g., Bakersfield) to nowhere (e.g., Merced) become another metaphor for a one-party autocratic state in which so much as gone so wrong, way too fast?

The Golden State with about 12 percent of the country’s population is the “home” to approximately 135,000 homeless or 22 percent of the nation’s total.

For the first time after the 2010 census, California did not gain a new congressional district (electoral vote). After the next census, the Golden State will contract by one congressional district, and actually lose an electoral vote.

Part of the reason is a serious undercount (unreporting undocumented folks) by the state’s population experts. The other reason is people are leaving (net 1 million or 2.5 percent of California’s American resident population outflow in 10 years ending in 2016), accelerating the growing Golden State diaspora.

California will move from 55 to only 54 electoral votes – still the most in the nation – and yet the 40-million person state has less sway over the presidential general election winner.

The blue state is in the bag. Republicans can still raise money in California – The Mother’s Milk of Politics – only to spend it in states that matter (i.e., Wisconsin, Michigan, Pennsylvania, Ohio, Florida).

California can still brag about its fantabulous weather, the software and hardware geeks of Silicon Valley, and how its $3 trillion GDP places California only behind the U.S., China, Japan and Germany in business productivity (not business climate).

The only problem with these assertions is they were all true back in the 1980s, when the author of Almost DailyBrett served for eight years as a chief message developer and spokesperson for California Governor George Deukmejian.

California was a “Great State” with a “Great Governor” back then. You can’t make that assertion today, not even close.

In the following decade, your author served in a similar capacity for Silicon Valley’s largest industry, the microcircuit designers and manufacturers.

Being modest, Almost DailyBrett knows a thing or two about California. Alas your author, similar to so many others is viewing California with great regret across state lines (e.g., no sales tax, lower cost Oregon).

Speaking ex-cathedra, the chances are slim and none – and “Slim” is out of town – that your author will ever again reside in über-congested California with its stratospheric property values, staggering high taxes of every sort imaginable, and intractable problems including rampant homelessness, acute Central Valley poverty, illegal immigration and yes, poop on the streets.

Want to purchase for $840,000 or more a 1,000-square feet fixer-upper 1905-era bungalow with an annual $9,000 property tax bill in God-awful San Jose? Undoubtedly, it is freeway close to your work in bucolic Milpitas five miles away. It will only take 45-minutes to get there.

No Checks. No Balances

“Power tends to corrupt, and absolute power corrupts absolutely.” – John Dalberg-Acton, English politician, historian and writer

California is in dire need of an “Iron Duke.”

Alas, the Duke passed away and undoubtedly resides in heaven. What could he be thinking as he looks down at what was once the greatest state in the nation on his watch, only to see it easily passed by no-state income tax Texas and Florida?

Governor George Deukmejian refused to raise taxes to close a $1.5 billion deficit, a going away gift from his predecessor Jerry Brown. California’s vibrant economy with all Golden State geographies contributing, retired that staggering debt (1980s dollars) in less than one year without demanding taxpayers dig deeper into their wallets.

Next month, California will once again increase its highest gas taxes in the country (an excise tax of $0.473 on top of a $2.25 per gallon state sales tax). The state income tax regime ranges from 1 percent to 13.3 percent. The sales tax in Los Angeles County is (gasp), 10.5 percent.

Believe it or not, San Francisco City County is lower at 8.75 percent.

In 10 days, California with its record $21.5 billion surplus will surpass New Jersey as the state imposing the largest tax burden on its citizens. Something is not working in California. Will another tax, another entitlement, another social engineering scheme save the day?

Similar to other one-party “C” states (i.e., China, Cuba), California needs a loyal opposition, a few brave souls to demand that homo-sapien poop on the streets is not an acceptable representation of what once was, The Golden State.

Heroes are hard to find in Sacramento these days.

Oh heck, let’s just enjoy another California $15 six-pack with 10.5 percent sales tax and mandated deposit fee. Cheers.

https://www.nationalreview.com/2019/06/california-third-world-state-corruption-crime-infrastructure/

https://www.latimes.com/business/la-fi-california-economy-gdp-20180504-story.html

https://www.latimes.com/politics/la-pol-sac-skelton-democrats-census-trump-2020-20180125-story.html

https://lao.ca.gov/laoecontax/article/detail/265

https://almostdailybrett.wordpress.com/2019/04/01/californias-rarefied-air-tax/

“Neutrality for the sake of neutrality doesn’t really serve us in the age of Trump.” – Jim Acosta, author of “The Enemy of the People”

“The (CNN) chief White House correspondent is saying out loud that Trump is so dangerous that he cannot be neutral, which is another word for ‘fair.’” – Howard Kurtz on Acosta’s “stunning admission”

Mirror, mirror on the wall, who is the least fair of them all?

Jim Acosta is the greatest correspondent in the history of the planet, and if you don’t believe Almost DailyBrett … just ask him.

His network and many others are invested in demise of one Donald Trump, never mind the 62 million Americans who voted for POTUS #45 in 2016 or more importantly, the 306 electoral votes he compiled.

Story ideas that are favorable to the president are discarded or damned with faint praise, and any morsel — no matter how sketchy the source — is seized upon by the frothing apex predators at CNN and other liberal networks.

They were certain that Madam Secretary would win the presidency.

They were counting on Robert Müller to produce a report that would end the age of Trump.

They are rooting and championing any Democrat with a heartbeat and pulse running for president.

Almost DailyBrett started his studies at the USC School of Journalism in the heady media days following the Watergate Scandal and the resignation of Richard Nixon.

The standard as enunciated by the Most Trusted Man in America, CBS anchor Walter Cronkite, was the imperative to secure and accurately present both sides of every story … whether you agreed with one side or the other.

The same applied to CNN’s universally respected anchor Bernard Shaw, who posed tough penetrating questions to leaders on both sides of the aisle.

Skepticism was essential. Cynicism was to be avoided. Objectivity was the Holy Grail. The goal was to follow the story to where it ultimately led, and then to present both sides clearly and succinctly. You were expected to be professional and neutral.

That doesn’t mean there wasn’t analysis born out of the facts on both sides of a given issue. The commentaries of Erik Sevareid of CBS are still classic … even though by making this reference your author’s age is showing.

Reporters Decide Right and Wrong?

“ … He (Acosta) told Publishers Weekly there aren’t two sides to the story when it is a matter of right and wrong. Right and wrong in the opinion of journalists? Sure!” – Howard Kurtz

No one cares about the personal opinion of a journalist, even the chief White House correspondent for CNN.

As Clint Eastwood, playing the role of “Dirty Harry” so famously said: “Opinions are like assholes, everyone has one.”

There aren’t two sides to every story? Hello?

Sorry to mount the soap box: Almost DailyBrett totally, utterly and completely rejects that premise.

Remember taking Pro Seminar, an exhaustive review of communication philosophy, at grad school at the University of Oregon. Your author never took upon himself to determine the Kantian differences between right and wrong for consumers of mass communication. That lofty aspiration was simply above Almost DailyBrett’s pay grade.

Diva Journalism?

When you take an unhealthy mix of narcissism and combine with a nightly anti-Trump harangue, you come up with the ultimate White House Press Corps’ diva, Jim Acosta.

Jim Acosta may actually be besmirching the good name of … arrogance.

Acosta’s 354-page first-person-singular tome with 100 “I” references and 25 “me” mentions is a celebration of CNN’s chief White House correspondent’s service to the country, the planet, the galaxy and the universe.

Will Almost DailyBrett break down and shell out nearly 20 bucks and purchase Acosta’s, “The Enemy of the People: A Dangerous Time To Tell The Truth in America?”

Wonder how much the Acosta page-turner will cost a year from now at the discount book rack at Walmart?

Almost DailyBrett Editor’s Note: The credit for “Hero of His Own Book” goes directly to Howard Kurtz, who used these exact words during his Media Buzz review of Jim Acosta’s book. Kurtz is a long-time and widely respected critic of political media for the Washington Post, CNN and Fox News.

https://contemptor.com/2019/06/16/fox-news-media-analyst-jim-acosta-should-be-grateful-to-trump-for-raising-his-profile/

https://www.foxnews.com/opinion/dan-gainor-media-obsessed-with-polls-and-trump-comments-on-campaign-aid-acosta-obsessed-with-acosta

https://almostdailybrett.wordpress.com/2019/04/09/the-death-of-objective-journalism/

https://almostdailybrett.wordpress.com/2018/02/15/oppositional-journalism/

https://almostdailybrett.wordpress.com/2019/03/26/oppositional-journalisms-victory/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

https://almostdailybrett.wordpress.com/2018/11/08/lose-lose-journalism/

https://almostdailybrett.wordpress.com/2019/04/24/what-happened-to-bernie-shaws-cnn/

 

 

 

“In the darkness, we found the light. Introducing a new era of electronic driving.” – Volkswagen’s new advertising campaign tagline

“Hello, darkness, my old friend; I’ve come to talk to you again …” – Paul Simon and Art Garfunkel’s, “The Sounds of Silence”

Is the best defense a good offense?

Is the most effective present-day defense utilizing a Baby Boomer anthem and harkening back to the 1960s with its brightly colored Volkswagen Beetles and (Hippie) Microvans?

After being rightfully bashed and bloodied starting in the autumn of 2015 for deploying defeat software to deceive anti-pollution testing of its vehicles (Volkswagen, Audi and Porsche), heads rightfully started to roll at Volkswagen AG corporate headquarters in Wolfsburg, Germany.

On the line with “Dieselgate” was Volkswagen’s brand, but also the reputation of Germany’s legendary designers and engineers. Consider, there is probably no nation on earth that prides itself more than Germany for its commitment to the environment (note the recent electoral successes of die Grünen).

The Volkswagen cheating scandal was akin to catching a falling knife. Using another well-worn metaphor, the shocking story has legs and has been running unabated for nearly four years.

The scandal started in September, 2015 when the U.S. EPA charged Volkswagen with using illegal (air quality testing) manipulation devices. A related Department of Justice (DOJ) investigation was launched. Volkswagen’s chief executive officer Martin Winterkorn was fired.

A continuous chorus of charges, fines, lawsuits, increased governmental regulation, falling stock prices and recalls mounted against Volkswagen and its Audi and Porsche subsidiaries. Last year, German authorities indicted Winterkorn on aggravated fraud charges.

Almost DailyBrett noted that Volkswagen did not follow to the letter the four basic tenets of Crisis Communications: Tell The Truth, Tell It All, Tell It Fast and Move On. In many ways Volkswagen management was just hoping this mess would simply subside.

Volkswagen management, employees, shareholders and even Kanzlerin Merkel and the German government had to confront the metaphorical Scheisse-Sandwich … you don’t nibble.

Back To The Drawing Board

At some point, the world’s largest automobile designer/manufacturer would have to go back on offense.

In doing so, Volkswagen realized it could not assume a business-as-usual approach.

Ultimately, Volkswagen appreciated that it has to acknowledge its wrongdoing, beg for forgiveness, and somehow, someway commence the hard work of rebranding … essentially moving on.

Volkswagen of America hired New York’s Johannes Leonardo advertising agency, and secured the rights to “The Sounds of Silence.”

The question posed to VW management: Can a major ad buy (part of a reported $2 billion campaign) for its 1:45 second spot featuring a Baby Boomer/Yuppie anthem make everything right in the world for Volkswagen?

In and of itself, the answer is obviously: no.

Almost DailyBrett has always believed that Volkswagen is engaged in a marathon, not a sprint. Volkswagen’s story, which began in 1937, deserves another chapter.

Americans are credited for being an understanding people. They will not forget, but are they willing to forgive and give … even a corporate entity … another chance?

The Johannes Leonardo creative, which debuted with the NBA Finals and the NHL’s Stanley Cup last week, is edgy as it literally starts in the darkness with a news announcer directly referencing the Volkswagen scandal.

One suspects that securing VW’s management approval for an open acknowledgement of moral failure was easier said than done. As Chairman Mao found out, the long-march back starts with the first step.

In our world of advertising bombast and overkill, it’s the extremely clever advertisement that stops the viewer in his or her tracks and commands attention.

The dark Sounds of Silence images convey going back to the drawing board. The result is the coming resurrection of the VW microvan … a concept vehicle for now … with the message the company’s environmentally friendly electric vehicle does not contribute to climate change. Volkswagen envisions 22 EVs (electric vehicles) by 2028, and becoming carbon neutral by 2050.

Volkswagen has stumbled for nearly four torturous years. The questions are with its new ad campaign and beyond: Has the company finally learned its lesson, and are we as consumers willing to forgive, while certainly not forgetting?

https://www.youtube.com/watch?v=qEvNL6oEr0U

https://www.fastcompany.com/90359361/volkswagen-aims-for-feel-good-redemption-in-new-major-ad-campaign

https://www.caranddriver.com/features/a27784322/vw-hello-light-commercial-column/

https://www.cleanenergywire.org/factsheets/dieselgate-timeline-germanys-car-emissions-fraud-scandal

https://www.nytimes.com/2019/04/15/business/winterkorn-volkswagen-emissions-scandal.html

https://www.forbes.com/sites/davidkiley5/2019/06/06/vw-goes-back-to-the-future-in-new-ad-campaign-to-put-dieselgate-in-rear-view/#1026a00d3aa5

https://www.vw.com/

http://johannesleonardo.com/

“Poor old Germany. Too big for Europe, too small for the world.” – Henry Kissinger

“It is for the rising German generation … unanimously announcing their desire: not for a German Europe, but for a European Germany.” — Thomas Mann

Germany is not a chill place.

Don’t get Almost DailyBrett wrong, you certainly can have a great time in Germany (e.g., beer gardens in München, wine in castles along the Rhine).

Having said that: There is no que será, será; in Deutschland.

Since 1945, the Germans have transformed their once-devastated, occupied and divided land and through their legendary industriousness into the #4 GDP ($3.68 trillion) in the world, and the nation with the second largest trade surplus at $274 billion.

The question for today’s discussion: Why is today’s Germany cool, calm and collected compared to its once three Western occupying allies: United States, United Kingdom and, France?

Watching ARD’s Tagesschau night-after-night, your author is struck by the absence of angry talking Teutonic heads. Certainly, Germany has its share of weighty issues and political power pontificators, but there are no discussions of glorious defeat impeachment, broken down Brexit negotiations or roaming gilets jaunes (yellow vests) in the streets.

Emmanuel Macron’s En Marche promised to reform France. He quickly found out the reality of how difficult it is to change the nation that has turned defending the status quo into an art form.

Some have questioned whether the United States will ever have a woman president, three years after the stunning defeat of Hillary Clinton. Almost DailyBrett is confident the answer will eventually be “yes,’ just not Madam Secretary or any reasonable facsimile.

Theresa May serves as the U.K.’s second woman prime minister for another week, but she was eventually beaten down by as The Economist’s cover proclaimed, “The Mother of All Messes.”

Moving one time-zone to the east, one finds Kanzlerin Angela Merkel finishing her fourth term … no later than 2021 … as the first woman leader … and most likely not the last for das Vaterland.

Even though her decision to allow 1 million or more asylum seekers into Germany in 2015 was obviously too much, too fast and … let’s face it … a mistake, she will nonetheless go down in history as one of the country’s best chancellors.

Feminizing The Fatherland

Merkel has turned down the temperature in Germany. The nation even in the face of its horrific recent history (e.g., 1933-1945) has seemingly completed its Vergangenheitsbewältigung or dealing with the past.

Germany has finally become a normal country, and serves as the rock in the middle of the wobbly European Union. Britain may eventually leave the EU, but Almost DailyBrett expects the German-French leadership duopoly to endure.

Your author was amazed about the Tagesschau (Daily Show) news coverage of the resignation of the leader of the Social Democrats (SPD) Andrea Nahles in the wake of the party’s poor results in the European Commission and Bremen election.

BERLIN, GERMANY – DECEMBER 07: Malu Dreyer (L) and Manuela Schwesing (R), vice-chairwomen of the of the German Social Democrats (SPD), attend the federal party congress on December 7, 2017 in Berlin, Germany. (Photo by Carsten Koall/Getty Images)

She was replaced for now by two women: Manuela Schwesig, Malu Dreyer and one hombre Thorsten Schäfer-Gümbel.

Germany’s other parties were quick to offer commentary and respect to Nahles, and their leaders were for the most part women: Merkel and Annegret Kramp-Karrenbauer, Christian Democrats: Annalena Baerbock, The Greens; Linda Teuteberg, Free Democrats; Katja Kipping, The Left and Beatrix von Storch, Alternative for Germany.

Other than Baby Boomer Merkel, 64, these women for the most part are Gen Xers or Millennials. The baton is being passed to the next generations of German leadership.

Almost DailyBrett is treading cautiously in suggesting the obvious (and desperately needed) softening of Germany’s scorched earth image has been greatly assisted by the presence of calm, confident women (e.g., Merkel).

After the world’s worst disastrous explosion of testosterone fueled über-nationalism, Germany needed to turn down the temperature and start the seemingly impossible task of rebuilding its brand.

However history judges Angela Merkel, there is zero doubt that she has bolstered the country’s image by softening it.

Today’s headlines reported The Greens within one percentage point of Merkel’s Christian Democrats. At some point there will be a new chancellor.

Almost DailyBrett is betting that Deutschland’s next leader will be another strong Frau with Merkel’s competence and calmness.

https://www.investopedia.com/insights/worlds-top-economies/

http://www.worldsrichestcountries.com/trade-surplus-by-country.html

https://www.politico.eu/article/german-social-democrats-nominate-trio-for-interim-party-leadership-manuela-schwesig-malu-dreyer-thorsten-schaefer-guembel/

https://www.express.co.uk/news/world/1137200/angela-Merkel-news-latest-poll-popularity-results-cdu-spd-coalition-germany-politics

https://almostdailybrett.wordpress.com/2017/09/24/the-right-leader-for-the-fatherlandeurope-just-happens-to-be-a-woman/

https://almostdailybrett.wordpress.com/2011/06/24/feminizing-the-fatherland/

https://www.washingtonpost.com/world/2019/06/06/why-angela-merkel-wouldnt-feel-awkward-d-day-celebrations/?utm_term=.ad3708e74e7d

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