Category: 21st Century Life


“Donald Trump is like a vampire; he never sleeps.” – Bill O’Reilly

To be accurate he does sleep a tad, and nocturnally he tweets a ton to 40.6 million-plus recipients.

During a late-1980s visit of Almost DailyBrett to Sardine City (a.k.a. The White House Press Briefing Room), there were wire-service reporters, who drew the short straws, and were assigned to Presidential “Death Watch.”

Translated these graveyard-shift members of the Fourth Estate were expected to be poised and ready to report, if the president passed away in his sleep. Fortunately, the media was never required to write/broadcast about a president expiring in the White House living quarters.

It was quite simply one of the most boring jobs on the planet … until 10 months ago.

The “Death Watch” reporter now has to be glued to her/his mobile device/laptop for the next 140-character-or-less epistle(s) from the Tweeter-in Chief @realDonaldTrump. In the last two years, his Twitter handle has generated 36,100 tweets, ranking the president at #22 worldwide, ironically one place in front of … The New York Times.

As it turns out the political class now needs to be aware of what Trump is tweeting at 3:20 am EDT, and there appears to be little if any advance warning for even his allies (e.g., Press Secretary Sarah Huckabee Sanders) or objective/non-objective adversaries.

Trump has introduced widespread insomnia to the denizens of the Potomac, and also media/pundit types east of the Hudson. At the same time he has usurped the elite media’s role in setting the agenda for America’s national conversation.

It’s time to state the obvious:

Instead of the elite-media (i.e. NYT, WaPo, Big Three nets) framing national issue discussions under Agenda Setting Theory, Trump has stolen this mantle through his frantic and many times undisciplined tweeting.

For better or worse, Trump is setting or preempting the agenda and the elite media doesn’t like it one little bit.

The First Social Media President?

“Think of Franklin Roosevelt’s fireside chats or Ronald Reagan’s television addresses. More recently, presidents have used the internet to directly reach the public, making journalists increasingly irrelevant … “– Northeastern Associate Communication Studies Professor Greg Goodale

“Increasingly irrelevant”? Those are fightin’ words.

Considering that Twitter was founded only 11 years ago, it stands to reason that President Barack Obama was the first chief executive to dabble with tweeting. Having said that, did Obama’s tweets ever rise to the level of newsworthy stories, much less threatening elite-media Agenda Setting?

There is a new sheriff in town and part of the reason he is occupying the White House is directly linked to his provocative and disruptive tweets. Not only does Trump set the agenda, he can also shift, preempt and deflect the 24/7 news cycles with subjects of his choosing.

Some contended the elite-media’s cherished role in Agenda Setting would be eroded by widespread public participation in social media (e.g., 10.3 million tweeted during the first Obama vs. Romney debate in 2012).

Instead, research has demonstrated that reporters/correspondents/pundits use Twitter to silently collude with each during a 21st Century presidential debate. Instead of weakening Agenda Setting Theory, the media role in setting the agenda was actually enhanced through second-screen group think.

Whether the elite media should be charged with deciding what issues should be the subject of national conversation is debatable. What is not the subject of dispute is the fact that Twitter has become Trump’s most reliable bully pulpit.

Is Trump provocative in his tweets? Absolutely.

Has he interrupted the elite media setting of the national discussion? With relish.

Has Trump stepped on his own legislative/political agenda with his tweets? No question.

Has Trump in far too many cases to count been undisciplined in his use of Twitter, attacking both friends and foes? The case is closed.

Does the elite media absolutely grind their collective teeth and literally hate Trump’s Twitter use most of all? Is the Pope Catholic?

Will the 46th President of the United States use social media? Did FDR hold radio “Fireside Chats”? Did Kennedy and Reagan excel on television?

Social media tools are here to stay. As Harvard Business Professor Clayton Christensen coined, they are game-changing “destructive technologies.”

And similar to nuclear devices, Twitter is at the fingertips of one Donald John Trump.

http://news.northeastern.edu/2016/12/how-donald-trump-is-changing-presidential-communication/

https://www.newsbusters.org/blogs/nb/curtis-houck/2017/08/07/

https://techofcomm.wordpress.com/tag/donald-trump/

https://twittercounter.com/realDonaldTrump

http://politics.oxfordre.com/view/10.1093/acrefore/9780190228637.001.0001/acrefore-9780190228637-e-46

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I’m in favor of progress; it’s change I don’t like.” – Mark Twain

“ … Personnel. That’s for assholes.” – Clint Eastwood as “Dirty Harry”.

Your company was just acquired.

Your firm “merged” with another company.

Your new boss is an outsider, who knows next to nothing about you.

Consider each-and-every one of these changes to be a flashing-red-light warning or a shot across-the-bow of your career. .

There are always winners and losers when it comes to mergers and acquisitions. Ditto for new bosses, particularly those from outside the organization.

In all of these cases, It’s not only time, but most likely it is past time, to update your resume and enhance your LinkedIn profile.

Why?

Think of it this way: Whenever a new male lion enters the picture, the first thing he does is … eat the cubs of the previous King of Beasts. Translating to the work place, this parable means the “old” employees from the acquired, merged or new management companies are immediately vulnerable.

Can’t tell you how many times Almost DailyBrett heard laments from employees, who have been with an organization for 10 years, 15 years, 20 years, (gasp) 25 years. They expect their loyalty and experience to be recognized and rewarded.

Alas more times than naught, their self-perceived loyalty is regarded as stagnation or “dead wood” by new management. Worst of all, these folks are shocked when they are sooner-than-later laid off or simply terminated/let go.

“I wish I could trust you … “

During the course of my three-decade-plus career, the author of Almost DailyBrett quickly came to appreciate that virtually all of these changes serve as a warning, despite the tender contrary for the timing being words uttered by highly trained and incredibly skilled Human Resource professionals.

Keep in mind HR works for the organization not for the worker, especially the long-time employee. When it comes time to terminate/lay-off/let go of employees, the clinical execution will be swiftly carried out by HR.

Maybe Clint Eastwood was right about “Personnel” (What HR was referred to back in the 1970s). Let’s face it HR is not highly respected in any organization, a necessary evil … and in many cases, an evil indeed.

Once your author went eyeball-to-eyeball with a vice president of HR and said, “I wish I could trust you.” There is another less tender way of expressing the same sentiment. The message is still the same.

HR is not your friend. HR never was your friend. HR never will be your friend.

Self-Defense Strategies

Trust in Allah, but tie your camel.” – Arab Proverb

What strategies should you adopt to preclude being one of the cubs voraciously consumed by a new boss lion, mainly because you have been at the old firm for way too long?

  • Most new managers, particularly emanating from the outside, have their own views of how tasks must be done and they have their own ideas about who should be their lieutenants. Don’t even expect to be given the chance to compete for your own job, let alone a higher job in the hierarchy.
  • Don’t confuse loyalty and stagnation. What is one employee’s loyalty is a new manager’s stagnation. If you can count your years with an organization with two hands or more, it’s time or past time to move along on your own terms.
  • Never remind new superior(s) about how long you have been at an organization and the value of your experience. Instead demonstrate what you can do to assist their new future direction. The tried-and-true: “We tried that once and it didn’t work” will result in you being consumed by the new lion.
  • The world has changed. The notion of starting in the mail room, working for decades to become CEO and retiring with a gold watch is dead and buried. You will not be rewarded for your “tenure.”
  • Suing for age discrimination is a sure-fire loser. Who will want to hire you, if you “win” your suit? Most likely, you will be laid-off, requiring you to sign away the company’s liability in exchange for a golden kiss-off check.
  • In Silicon Valley, three years at a given organization signals in many cases a lack of ambition and stagnation. You should always be looking to the horizon. When the recruiter calls stop, consider that as a negative barometer.
  • Keeping “your powder dry” or “tie your camel” in the modern era translates into ensuring your resume, digital portfolio and LinkedIn profile are always up-to-date. It means scanning the horizon for other employment opportunities and applying for them from time-to-time if the fit is right.
  • Be ready to pull-up-stakes, if necessary. The green grass maybe even greener in another venue. Renting maybe a better option than a mortgage. If your mortgage goes underwater that can turn a job loss into an absolute nightmare.
  • In the week between your holiday of choice and New Year’s Day, you should always conduct a personal audit of your career. Recognize the subtle warning signs including not being included to important meetings and not being sought out for input from management. If it is time to move on, then do so on your own terms.

http://www.quotes.net/quote/58937

http://idioms.thefreedictionary.com/keep+powder+dry

http://www.joyfuldays.com/trust-in-god-but-tie-up-your-camel/

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

“They weren’t good enough to play in the NBA … and they don’t have the opportunity to go back to college and get a degree. I think whoever’s responsible for taking these kids out of college is the dumbest operation I think we have in sports.” – Former College Coach Bobby Knight

Can anyone graduate from a legitimate university with a bachelor’s degree in one year, much less earn a master’s degree or Ph.D?

More to the point, what is the value of going to college and being part of a university campus, if you only attend for a semester-and-one-half or two quarters?

All the attention is devoted to keeping the athlete “eligible,” not to advance toward a life-enhancing degree.

That’s only one of the reasons why the basketball one-(part of an academic year)-and-done (off to the NBA … hopefully) rule should be scrapped.

Another pertains to a wretched witches’ boiling cauldron of shoe contracts, NCAA titles, NBA draft, greedy agents/publicity merchants and money, money and even more money.

Some go to college to earn an MBA. Others attend to secure the MRS along with a bachelor/bachelor’s degree.

There a few who complete three years of college for the NFL degree (and maybe attain an academic degree in that time as well).

And then there are those who stay eligible long enough (winter and March Madness) to pursue an seven-or-eight figure NBA contract. Forget about an academic degree with the one-and-dones.

The One-and-Done rule ostensibly is to provide one year of college experience for a future Magic, Michael, Kareem, Kobe, LeBron. The fear is too many come out of high school, thinking they will be one of the super talented 60 studs, who will be selected in the NBA’s two-round draft. Most don’t make it … and once they hire an agent they can’t play in college.

The agreed-upon solution was the future NBA star spend a portion of one year on campus in the hopes that a Final Four appearance/championship will follow … then off to the pros for NBA riches/shoe contracts with nice cuts for parasitic agents and assorted hangers-on.

The shameful side effects of the one-and-done-scheme were manifested this week with FBI indictments and more specifically the door being shown to pretty boy Coach Rick Pitino of Louisville University.

Surprise “Commitment” of Stud Brian Bowen

Louisville reportedly was NOT on the radar screen of five-star, small-forward recruit Brian Bowen … until he surprisedly committed to Coach Rick Pitino.

The U.S. Attorney this week, announced the results of an extensive FBI investigation, which included mass corruption, bribery and wire fraud.

As far as Almost DailyBrett can surmise the fraud scheme included contacting Louisville’s shoe sponsor, Adidas AG, to secure $100,000 to pay Bowen’s family. Bowen in-turn promised to sign with Adidas and certain agents upon entering the NBA, presumably after one year. Bowen then committed to Louisville. The school provided a basketball scholarship to Bowen. Adidas continues to sponsor Louisville.

Considering that one player can transform a team faster with more immediate impact in basketball than any other sport (e.g. within one year … and done), and make untold millions of dollars in the offing … Is it any wonder that NBA/NCAA basketball is ripe for corruption and fraud?

Pitino was fired this week by Louisville. The program was already on NCAA probation. Is the “death penalty” against Louisville next up on the docket? Let’s not forget that assistant coaches at Arizona, Auburn and USC were also arrested based upon the FBI probe.

“Student Athlete”

The folks in Indy, including NCAA head Mark Emmert, are fond of talking about the welfare of “student athletes.” Does that include potential NBA Hall-of-Famers, who have virtually zero chance of earning a degree in less than one year on campus?  They are hoping against hope they are one of the only 60 players picked in the NBA draft?

But what happens, if they are left out in the cold? Most likely, no college degree.

We all know the universities – particularly the Big Five Conferences – are the farm systems for both the NFL and NBA. The key difference is that football players stay on campus at least until the completion of their junior year academically. Conceivably, a player is on the way to a degree or actually earns his bachelor’s degree after three years (e.g., Deshaun Watson of Clemson, Royce Freeman of Oregon).

Can a basketball god earn a degree in two quarters or within two semesters?  Forget it. These are athlete-“students,” not student-athletes.

Can the one-and-dones win a championship for the likes of John Calipari at Kentucky? That theory has already been proved.

Can any of these student-athletes make any discernible progress toward an academic degree? What do you think?

What did Robert Montgomery Knight say about the “dumbest operation” in sports?

https://www.si.com/college-basketball/2017/09/28/rick-pitino-career-louisville-kentucky-fbi-scandal

http://nypost.com/2017/09/28/this-was-rick-pitinos-exact-role-in-college-hoops-scandal/

http://ferrall.radio.cbssports.com/2015/12/05/bob-knight-says-one-and-done-rule-is-the-dumbest-operation-in-sports/

 

 

 

 

Angela Merkel is not a feminist.

There is no need for her to talk about breaking through any glass ceilings. In her own characteristic quiet and unassuming way, Merkel smashed it 12 years ago, and just did it again for the third time.

For maybe the first time since the end of occupation in 1949 Germany is a quiet, normal and happy nation, an obvious contrast to the Brexit Brits or the Trump-era Americans.

Today she is the thrice re-elected Chancellor of the patriarchal Fatherland, who just happens to be a woman … a great woman.

The soft-spoken Merkel is the most powerful voice in Europe. Some refer to her as the leader of the free world, a designation she does not want and a role that is simply too big for Germany and its 82 million people. The Economist accurately portrays Merkel’s Germany as the “reluctant hegemon.”

Merkel is on track to becoming one of the longest serving and most likely one of the greatest Kanzlers in the history of the Federal Republic of Deutschland (Bundesrepublik). Her only historical rivals are the memories of Konrad Adenauer and Helmut Kohl.

Best of all, there is no need for Merkel to speak in the first-person singular: Ich, Mein, Mich. She prefers to talk about das Land, Deutschland.

Her campaign motto: “A Germany where we live well and gladly.” To Almost DailyBrett, this wordy mantra conjures pleasant memories of “Morning in America.”

Missing The Real Story … Again

Alas, despite Merkel’s historic accomplishments the media seems preoccupied with the initial third-place entrance of the anti-EU, anti-refugee Alternative für Deutschland (AfD) into the legislative Bundestag with about 13 percent of the vote.

With all due respect to the all-knowing and hyperventilating Fourth Estate, that’s not the story. Think of it this way: 87 percent of German voters opted for other parties, while re-electing Angela Merkel.

Maybe Merkel has unintentionally taught the world an answer to unfortunate/systemic misogyny and sexism:

Undoubtedly influenced by her Ph.D in quantum chemistry, Merkel scientifically examines the issue at hand, seeks input from a variety of sources, prepares soundly, and announces a reasoned decision. There is no place for high oratory about glass ceilings in a nation that no longer wants oratory and political symbolism/pageantry. Instead her secret is to get the job done and to do it well.

Indeed, good government is good politics.

Dealing with Germany’s past (Vergangenheitsbewältigung), the nation now more than ever seeks order (Ordnung).

Merkel does not rattle the collective cages of the Fatherland’s patriarchy. She has been pejoratively labeled “Mutti,” a German diminutive of “mother.” Merkel wears this soft-sounding invective as a badge, once proclaiming that Germany is in good hands (and care) with her leadership.

Despite being labeled as the leader of the Western world, the center-right chancellor wants to work within the framework of the European Union and NATO. Since the founding of the EU, Europe has enjoyed the longest period of sustained peace in the continent’s history.

In her victory speech — that didn’t sound like a victory speech – Merkel said that she will examine why some Germans voted for the AfD, and explore how her CDU/CSU party can appeal to these poor souls.

The immediate task is the formation of a coalition government, most likely a Jamaica coalition that mirrors the colors of the island nation’s flag: CDU/CSU (black); Free Democrats (yellow) and Die Grünen (naturally … green).

After the coalition building process is done, Merkel will go back to systemically addressing issues at home and throughout Europe in her time-tested consensus building approach. There will be no time to talk and muse about her place in history.

And when it comes time for an assessment about “What Happened” during her tenure, Merkel will gladly leave that task to others.

http://www.bbc.com/news/world-europe-41376577

https://www.nytimes.com/2017/09/24/world/europe/germany-election-merkel.html?mcubz=1

http://www.sueddeutsche.de/politik/bundestagswahl-im-sz-liveblog-bundestag-waechst-wohl-um-mindestens-sitze-1.3671253

https://www.nytimes.com/2017/09/16/sunday-review/angela-merkel-feminist-germany.html

https://www.economist.com/blogs/kaffeeklatsch/2017/09/next-bundestag

https://www.economist.com/news/briefing/21728641-assessing-leader-inscrutable-sphinxes-divas-and-queens-how-angela-merkel-changing

https://almostdailybrett.wordpress.com/2017/08/22/morning-in-germany/

https://en.wikipedia.org/wiki/Angela_Merkel

“The president of the United States tweeting negative things about your brand (e.g., ESPN) in an environment where you’re already at risk and you’re already on a downward trend, it’s just not what you want to see happening.” – Stephen Beck, cable TV consultant

“ESPN is about sports … not a political organization.” – ESPN President John Skipper

ESPN proclaims itself as “The Worldwide Leader in Sports.”

If that is true then why are so many labeling the troubled network: MSESPN?

Why is an ESPN anchor (e.g., Jamele Hill) taking to Twitter to call the president of the United States as a “White Supremacist” and a “Bigot”? Sounds like politics, not sports.

With the likes of Stephen Colbert, Rachel Maddow and Bill Maher filling up TV screens at other networks, does the avid sports fan tune into ESPN for affirmational political commentary?

Do you think more than a few of ESPN’s remaining viewers may not necessarily agree? More to the point, don’t they just want to watch their game of choice, and check out the highlights on “Sports Center”?

Predictably, Trump replied via his own customary tweet, reminding the world that ESPN is losing subscribers in a fast-and-furious way (e.g., 100 million in 2011 to 87 million now).

Time to sell the stock, Disney shares in particular?

Almost DailyBrett needs to ask a basic question: Why is the so-called “Worldwide Leader in Sports” becoming embroiled in politics when the nation is the most divided since the days of the Civil War?

Does the Bristol, Ct., network appreciate that contrary opinions may actually exist west of the Hudson? See 2016 Electoral College map for details.

Some have questioned why the network presented the Arthur Ashe Award to Caitlyn Jenner, provided sympathetic coverage of Colin Kaepernick not standing for the national anthem, moved Asian announcer Robert Lee out of the broadcast booth, fired conservative two-time World Series winner Curt Schilling, while not terminating Jamele Hill for her presidential broadsides?.

This commentary is not to suggest that ESPN should not cover provocative sports issues (e.g., O.J. Simpson parole hearing), but one cannot fathom the arbitrary direct shots by a sports network anchor at the commander-in-chief.

Analysts have stated that ESPN’s well-documented troubles are a product of market factors including widespread chord-cutting and the growing acceptance of streaming video. Okay. Then why potentially exacerbate the loss of 13 million viewers by angering millions of viewers, who may just happen to be conservative?

There is a reason why Fox News is the consistent ratings leader in cable news, easily beating MSNBC and CNN in the Nielsen Ratings. Why tick off huge swaths of the public?

“Ballmer and Butthead”

Almost DailyBrett earlier questioned Sun Microsystems founder and chief Scott McNealy’s obsession with Microsoft, who he saw as technology’s evil empire.

Thinking he was so friggin’ clever, McNealy drew laughter when he labeled Microsoft’s Steve Ballmer and Bill Gates as “Ballmer and Butthead.”

He also raised eyebrows for making these brash comments while his failing company harbored a $3 per share price. Alas after 28 years, Sun Microsystems went into oblivion having been absorbed by Oracle in 2010.

The connection with ESPN is that a company needs to appreciate its raison d’ etre. What are a corporation’s bread and butter? What is a firm’s brand? What are the meanings of the logo, signage, colors, fonts and style?

Southwest Airlines is “The Low-Fare Airline”; Nike is “Just Do It”; Apple is mainly the iPhone as reaffirmed last week. Sun Microsystems was Java script and servers, but the brand sadly degenerated into becoming synonymous with McNealy’s sophomoric punch lines.

ESPN is the “Worldwide Leader in Sports.” Does it want to be the worldwide leader in left-of-center sports commentary? If so, the network will become a niche player instead of the market-share leader in sports programming.

The adults at Fox Sports will then take over that leadership position, leaving MSESPN to cater to its chosen core of left-of-center “sports” fans.

http://money.cnn.com/2017/09/15/media/trump-espn/

http://www.cnn.com/2017/09/15/politics/jemele-hill-espn/

http://www.politico.com/story/2017/09/15/trump-kicks-espn-where-it-hurts-242785

http://www.complex.com/pop-culture/2013/09/tech-ceos-talking-shit-about-their-rivals/mcnealy-shots-on-gates-and-ballmer

https://www.recode.net/2016/5/4/11634208/scott-mcnealy-is-stepping-down-from-the-ceo-job-you-didnt-know-he-had

https://almostdailybrett.wordpress.com/2011/08/12/%E2%80%9Cballmer-and-butthead%E2%80%9D/

http://insider.foxnews.com/2017/09/12/espn-jemele-hill-calls-donald-trump-white-supremacist-kid-rock-pandering-racists

 

 

 

“ … Y’all sit here, y’all trying to interview people during their worst times. Like that’s not the smartest thing to do … like people are really breaking down, and y’all are sitting here with cameras and microphones trying to ask us what the fuck is wrong with us.” – Houston Mother to CNN covering Hurricane Harvey

“We got the bubble-headed-bleach-blond, who comes on at five. She can tell you ’bout the plane crash with a gleam in her eye. It’s interesting when people die. Give us dirty laundry.” – Don Henley, Dirty Laundry, 1982

The author of Almost DailyBrett was present at more than his fair share of fires, floods and earthquakes, first as a reporter and later as the press secretary for former California George Deukmejian.

Regardless of the particular circumstances or magnitude of the disaster (e.g., 1989 Loma Prieta 7.1 intensity earthquake), one thing was always certain: The media was out of control, and had no sense of proportion.

The media eventually becomes obsessed with who is responsible, when it just can a combination of geography (i.e., flood plains, seismic faults, hurricane paths) and the ferocity of Mother Nature. Many times no one is at fault, but with the media someone must be the scapegoat – the higher in the political strata, the better

The pattern begins with the media focusing on the particulars (e.g., time, epicenter, Richter scale reading, number dead, number wounded, damage estimates, how to contribute to disaster relief …). This information is vital to the public, and demonstrates the power of the media at its finest.

Predictably, the media grows bored with the mere reporting the facts and inevitably the hunt begins for who is responsible – even when no one is responsible. The attitude changes from reporting the news to an all-effort to assign blame.

But that’s not all.

Next up is the effort to interpret the news, offering their expert opinions, and to become part of the story by portraying the “human tragedy.”

The media for years has been guilty of placing a live camera lens and a boom mike in the face of someone is obviously grieving and suffering – maybe the Houston mother and her children having the worst day in their lives – and asking how she feels right then and there.

This footage is considered to be great television in Atlanta or New York, which drives ratings and in-turn, precious advertiser dollars. What may be great television to network execs (e.g., CNN) is seen by many as cheap exploitation of those who are suffering by simply being in the wrong place at the wrong time.

Do these victims deserve a little consideration and sympathy before the boom mike and camera is thrust into their faces? The Houston mom called out CNN in a graphic and profane way for having absolutely no consideration of her feelings, and the suffering endured by her children.

Will CNN and its rivals ever learn a lesson about sensitivity and empathy as a result of this shameless exercise? Almost DailyBrett will take the “under.”

Redefining ‘Disaster Porn’

“Can we film the operation? Is the head dead yet? You know, the boys in the newsroom got a running bet, get the widow on the set! We need dirty laundry” – Dirty Laundry, Don Henley

The conventional definition of “Disaster Porn” reflects on those who try to economically exploit a crisis (e.g., September 11, Boston Marathon Bombing) with special t-shirts and hats to demonstrate solidarity with the responders and victims. In reality, these are arbitrage opportunities disguised as cause marketing for those who only look to profit off misery.

But what is the difference in making a buck by selling t-shirts and hats on one hand, and thrusting boom mikes and microphones in the face of grieving people while broadcasting live to drive ratings on the other hand?

Almost DailyBrett is not necessarily equating making a cheap buck off the sale of disaster event hats and t-shirts with the exploitation of misery by the networks and labeling both of them as “disaster porn.”

Having said that, there needs to be a process in which the network asks off-camera with the full-calm assent of the victim to a live or taped interview before the interview takes place.

How about it, CNN?

Sure beats being scolded on national television with an F-bomb for emphasis.

http://nypost.com/2017/08/29/harvey-victim-with-freezing-kid-curses-out-cnn-reporter/

http://www.urbandictionary.com/define.php?term=disaster%20porn

http://www.seattletimes.com/opinion/americas-addiction-to-disaster-porn/

https://www.conservativereview.com/articles/disaster-porn-or-ethical-coverage-houston-mom-goes-off-on-cnn

https://en.wikipedia.org/wiki/Dirty_Laundry_(Don_Henley_song)

https://playback.fm/charts/top-100-songs/video/1982/Don-Henley-Dirty-Laundry

https://almostdailybrett.wordpress.com/2014/10/15/loma-prieta/

 

The BMW Museum and BMW World are located directly across from each other at the headquarters of the luxury auto/motorcycle designer/manufacturer in München.

Bayerische Motoren Werke (e.g., Bavarian Motor Works or BMW) adopted the tag, keeping faith with the “Rule of Three”: The Ultimate Driving Machine.

Based upon the company’s expert use of the English language and conceivably the home German Sprache as well, BMW achieved the much desired marketing goal of less is more.

Translated, BMW was able to deliver a compelling message to its target audiences (i.e., customers, media, shareholders, suppliers) using an economy of words. At the same time, each word has purpose with a powerful amplifying adjective to enhance the corporate brand and to drive sales (no pun intended).

And for the most part there is little repetition of words and no clichés (see “solutions”).

Here is how BMW at its museum describes its legendary design and engineering prowess:

 

Let’s breakdown BMW’s 101-word statement by sentence with a focus on carefully selected nouns and powerful modifying adjectives. The Almost DailyBrett (ADB) commentary follows each sentence.

“At BMW, designs are created by people for people.

ADB: The brand is immediately identified. Short, punchy attention-grabbing opening.

“In an inspiring culture of dialogue, a wide variety of disciplines, expertise and experience are combined to become an unrivaled creative force.

ADB: Skillful use of the Rule of Three: disciplines, expertise and experience. Powerful adjectives modifying concluding noun – unrivaled creative force.

“The common goal is to achieve the perfect harmonious development process for designing a vehicle.

ADB: BMW designers and engineers work as a team, using “the perfect harmonious development process … .” All organizations seek out skillful team players.

“The unique feature of this process is the internal design competition.

ADB: The “unique” feature is “competition” in internal design. As Martha would say, creative tension is a ‘Good thing.’

“It ensures the power of innovation is always present.

ADB: “Power” and “Innovation” are two of the most vibrant words in any language

“Only a strong team with a professional approach can successfully complete this demanding competitive stage.

ADB: This statement misses no opportunities to present compelling nouns with enhancing adjectives: Strong before team; Successfully before complete; Demanding and competitive before stage.

“Commitment, enthusiasm, perfection and a passion for every single detail are the key elements in producing a successful design.”

ADB: Rule of Three once again – Commitment, enthusiasm, perfection. Pathos or passion for every single detail. Key modifying elements. Strong verb: producing. Successful before design.

Let’s face it. Marketing in the 21st Century is far too many times subject to clichés or lazy combinations of buzz words.

For example, FedEx shamefully took the overused “Sustainable” and the mind-numbing “Solutions” and came up with … you guessed it … “Sustainable Solutions” for its ad about how the package carrying company’s planes and trucks protect the critters in the forest.

Gag!

How’s that for green washing on steroids?

Less is More

“The way in which information is exchanged so quickly has forever changed the way in which people want to consume information. They demand that things be condensed into 20-second sound bites. With complex problems, this is exceedingly difficult, but to be an effective communicator and leader you need to be able to condense complex items down to the core and be able to do this quickly.” – Tony Blair, former UK Prime Minister.

Certainly, BMW is not the only company on the planet that makes the most out of the least number of words. Having said that, BMW is mindful of Prime Minister Blair’s admonition, which is particularly relevant in our microscopic-attention span, texting culture.

 

Here are the nouns that BMW chronologically chose to tell the story: Designs, Culture, Dialogue, Disciplines, Expertise, Experience, Force, Goal, Development Process, Features, Competition, Power, Innovation, Team, Approach, Commitment, Enthusiasm, Perfection, Passion.

Now let’s examine the adjectives – once again in chronological sequence – to amplify the nouns to present BMW’s engineering culture: Inspiring, Unrivaled. Creative, Perfect, Harmonious, Unique, Internal, Strong, Professional, Demanding, Competitive, Successful.

Almost DailyBrett is fired up after reviewing that list.

As an assistant professor of public relations, investor relations and integrated marketing communications, your author knows the bottom line is to tell the story, and to tell it well.

BMW achieved this worthy goal in just 101 skillfully chosen words and bolstered the legendary, iconic brand as well.

Wunderbar!

Are the Germans finally – after all these years — happy?

If they are for the most part smiling about life, doesn’t that mean good news for the incumbent-chancellor-running-for-re-election, Angela Merkel?

Doesn’t good government translate into good politics?

And yet there’s so much for her to fear.

The Governor George Deukmejian Laws of Politics are two-fold: Always run as if you are running behind; and never take anything for granted.

Consider that two years ago, a national F-U movement led to Brexit, and the U.K.’s upcoming departure from the strictures of the EU.

Last year America’s fly-over states pointed their collective middle fingers into the sky, and elected Donald Trump as president.

How are Brexit and Donald Trump working out?

During the past three weeks, the author of Almost DailyBrett has been informally sounding out das Volk on trains, in Bier Gartens, in hotel lobbies (all very unscientific and anecdotal) about their views about the state of their country.

When asked if they are truly happy, they seem a little startled by the sophomoric question from a simple blog author. After devoting more than a few brain cells, they come back to the conclusion that Germany is successful (e.g., low unemployment rate of 3.9 percent).

If James Carville was correct in 1992 that “It’s the economy stupid,” then the prospects are good for Frau Merkel on September 24. As The Economist reported last month, Germany has the largest trade balance in the world at $300 billion.

The nation’s budget is not only balanced, it reflects a surplus. Inflation is low at a microscopic 0.4 percent. Personal savings are high. German engineering is legendary. Alles ist in Ordnung.

Has Germany’s Standard of Living Passed America’s?

When the author of Almost DailyBrett visited divided Germany for the first time 30 years ago, the question of German happiness would seem silly. In fact, one would not even imagine, posing that interrogative.

Sitting on the terrace of the Burg Hotel Auf Schönburg in Oberwesel on the Rhine River, one can easily imagine the DAX equivalent of the Dow Transports are easily going upwards to the right. Passenger and freight ships glide northwards on the Rhine or swim similar to salmon against the currents.

Trains emerge and disappear into tunnels. Passenger cars move along the two shores or just miles away race along the no-speed limit autobahns.

German cities including Berlin, Nürnberg and München are bustling with shoppers in the stores. Spaces in the sidewalk cafes are hard to find. The large beer gardens (e.g., München’s Viktualien Markt) are jammed from happy hour into the night.

The smaller tourist towns (i.e., Heidelberg, Rothenburg ob der Tauber, Bacharach) are luring visitors seeking out castles, half-timbered houses, gardens and the white wine fruit of the vineyards.

Virtually everywhere are solar panels, modern windmills and soon electric cars from BMW and Tesla. Recycling is the rage, and clear demarcations lead to largely harmonious co-existence between walkers and bike riders.

Many have ruminated about Germany’s angst about Vergangenheitsbewältigung or dealing with the past, namely the Hitler era between 1933-1945. The Germans have addressed these horrific years by acknowledging responsibility, building monuments to the past (e.g., Holocaust Memorial in Berlin) or “Documentation Centers,” such as the one near the former Nazi parade grounds in Nürnberg or a Bunker Museum in Berlin.

Nothing has been forgotten. Everything has been acknowledged. History is all there in broad daylight. The Reichstag dome is transparent to signal a change in the national approach to governance.

Is It Truly Morning in Germany?

Ronald Reagan ran for re-election in 1984 under the banner, “Morning in America.”

The message was patriotism, good times, and a promising tomorrow. Reagan won 49 of 50 states that November.

Merkel is courageously embracing the German flag – the black, red and gold tricolor – as she presents her three-term administration for another four years next month. Germans proudly wave their democratic flag in Deutsche Fussballbund games. The message is love of land, not nationalism. Those unfortunate days for the latter are gone, and for good reason.

Will Angela Merkel win in September embracing the flag, and essentially saying it is indeed “Morning in Germany”? Her latest campaign ad reflects that strategy.

Almost DailyBrett was wrong about Brexit and the same about Trump. These undeniable points need to be acknowledged. And yet, there are no strident middle fingers to be seen in today’s Germany.

The collective mood points to the prospect of a smiling Angela Merkel on September 24. If so, Germany will continue to be in Mutti’s sure hands.

https://www.washingtonpost.com/world/europe/germans-are-learning-to-love-germany-again-and-merkel-takes-note/2017/07/20/28951bbe-68a8-11e7-94ab-5b1f0ff459df_story.html?utm_term=.147da70955c9

https://almostdailybrett.wordpress.com/2017/07/12/the-new-german-problem/

http://www.history.com/topics/us-presidents/ronald-reagan/videos/morning-in-america

https://www.economist.com/news/leaders/21724810-country-saves-too-much-and-spends-too-little-why-germanys-current-account-surplus-bad

https://www.economist.com/news/briefing/21724801-germany-admired-its-stability-derided-persistent-trade-surpluses-good-and-bad

 

 

Doesn’t the Declaration of Independence provide for life, liberty and the happiness of pumping our own gas?

There is certain joy that comes from feeling the surging petroleum rocket from the pump directly into my little green chariot. This Freude is kosher in the State of Washington and in California.

But what about that state in between?

Since 1951, it has been Verboten for a mere mortal motorist to pump his or her own gas in the State of Oregon. This antiquated 20th Century law requires petroleum transfer engineers (e.g., popular major at Oregon State University), and only PTEs to exchange fluids in the Beaver State.

What’s that Elon Musk?

Are you saying that EVs could spell doom to the PTEs?

The first affordable Tesla Model 3s are coming off the production lines in Fremont, California (the old NUMMI plant). The initial plans call for 110,000 this year and 500,000 next year.

From $35,000 upwards to $60,000 with all the fixins’, the intrepid all-electric motorist can roar from zero-to- 60 mph in 5.6 seconds with just a tap on the dashboard tablet without omitting one fossil fuel particle into the atmosphere.

Elon Musk, CEO of US automotive and energy storage company Tesla, presents his outlook on climate change at the Paris-Sorbonne University in Paris on December 2, 2015. / AFP / ERIC PIERMONT (Photo credit should read ERIC PIERMONT/AFP/Getty Images)

How’s that sound green Oregonians?

Even a Prius requires a PTE now-and-then. And despite all the hype and owner strutting, the Toyota hybrid still contributes to Climate Change. The proud owner may still be gluten free, but his or her precious Prius is nonetheless putting CO² into the air.

In contrast, the Tesla Model 3 can travel 220-to-310 miles on one charge of electricity. What does that mean to Oregon’s PTEs (same for New Jersey’s legally mandated PTEs)? Are each of you heading for the same crash landing as those who made buggy whips?

Electronic vehicles make PTEs as uncomfortable as a former sales dude or sales dudette at Borders as the imposing Amazon digital shadow hovered over the bricks-and-mortar store. Did you have that out-of-print book, Borders? Do you sell that obscure concerto, Barnes & Noble? Amazon does (Google “Long Tail” Theory”) as there are no physical restraints on its inventory.

Maybe the Oregon PTEs will unionize (if that haven’t already) and march into Salem (not the one where they burned witches) and ask for a new law requiring ETEs (Electricity Transfer Engineers) to recharge EVs in Oregon.

Wait a minute? Oregon could actually mandate that ETEs recharge your Climate Change friendly EV? Don’t bet against it.

Think of it this way, if the state Legislature in its infinite wisdom for 66 years and counting required PTEs to pump gas into each car and expressly forbids the motorist from doing the same, then what’s to prevent them from requiring highly trained electricity transfer engineers (ETEs) to recharge your EV Tesla, Volvo, BMW, Chevy etc.?

What’s next? Will the state mandate an ETE to plug in your toaster or change a light bulb?

Incentives Today; Taxes Tomorrow

Immediately south of Oregon, the Golden State’s one-party Legislature is weighing adopting the California Electric Vehicle Initiative, which would designate $3 billion for larger rebates for those who purchase Tesla and other electric cars.

In April, the same Legislature passed legislation raising California’s gas tax by 12 cents to 30 cents per gallon.

Let’s see the state is considering incentivizing EVs to the tune of $3 billion. And nearly at the same time raising gas taxes to raise $5.2 billion.

What happens if the EV revolution is real and a precipitous decline in fossil-burning vehicles ensues? Does that mean gas revenues will simultaneously decline? Oh dear.

And does that lead to actually taxing EV recharges even though these environmentally friendly cars have been incentivized by the state?

What’s more important in Sacramento and other state capitals? The environment? Tax revenues?

Seems like a silly question to even ask.

https://www.cnbc.com/2017/07/31/tesla-falls-after-model-3-as-street-thinks-musk-sounded-squeamish.html

https://www.washingtonpost.com/news/innovations/wp/2017/07/29/i-spent-three-minutes-inside-teslas-model-3-and-im-still-thinking-about-it-a-day-later/?utm_term=.98459e459664

https://www.quora.com/Why-is-it-illegal-to-pump-your-own-gas-in-New-Jersey-and-Oregon

https://www.wsj.com/articles/tesla-model-3-arrives-as-elon-musk-tries-to-manage-expectations-1501234208

http://www.mercurynews.com/2017/06/28/new-bigger-incentives-for-electric-cars-could-be-ahead-in-california/

http://www.latimes.com/politics/la-pol-sac-gas-tax-signing-20170428-story.html

 

 

 

 

How would you like to hold a thankless job in which your boss loathes the media, the media in turn hates your boss, and you’re stuck in between?

To top it off, the White House press secretary is never good enough to satisfy all of the internal and external critics. There is also one “critic,” who is the most equal of all and demonstrates all the signs of being insatiable.

Deputy White House Press Secretary Sarah Huckabee Sanders holds the daily press briefing at the White House in Washington, U.S. July 11, 2017. REUTERS/Jonathan Ernst

Former Trump press secretary Sean Spicer just did Sarah Huckabee Sanders and by extension the entire nation a huge favor. He quit.

Please don’t let the door hit you too hard on the backside, Sean. You were overmatched for the job from day one. The only one who is crying is Melissa McCarthy of SNL.

As a former press secretary, albeit for a mere state (California), the author of Almost DailyBrett understands the pressure associated with being a message developer and voice for the administration, simultaneously charged with the caring, comforting and nurturing of the Capital Press Corps.

One of the major surprises in your author’s three-decade career in public relations is the inconvenient fact the majority of communications practitioners – particularly at PR firms — never come in contact with a living, breathing reporter/editor/correspondent.

These august professionals may talk a great game, but they literally run for cover when it comes time for on-the-record, stakes-are-high dialogue. Gasp … they  actually may be quoted/misquoted.

Standing Behind the White House Media Podium

Still remember sitting in the White House media center watching Ronald Reagan’s deputy press secretary Larry Speakes conduct the morning briefing with elite media — Helen Thomas (UPI), Sam Donaldson (ABC), Lesley Stahl (CBS) and Chris Wallace (NBC) — all sitting in the first row.

Serving as press secretary for the nation’s chief executive with a target on his or her back is the pinnacle of public relations. You have to be offensive without being offensive. Humor is a huge plus. Institutional knowledge is vital. Most of all you must instinctively know when to punt (e.g., “I don’t know”), buy time, and come back with a winning answer, which separates the enduring press secretaries with those who hide in the bushes.

Presidential press secretaries used to be an old boys club: Pierre Salinger, Ron Ziegler, Jody Powell, Speakes, Marlin Fitzwater, George Stephanopoulos …

Huckabee Sanders is now the third woman to hold the title of White House Press Secretary, serving as a lead on message development and delivering the daily briefings to the carnivorous media. Dee Dee Myers (Clinton, 1993-1994) was the first, Dana Perino (W. Bush, 2007-2009) was the second, and now Sarah Huckabee Sanders.

Perino in her open-advice-to-Sarah-Huckabee-Sanders column implored her to embrace and enjoy the job, actually being thankful for the opportunity to serve.

As a woman, Sarah Huckabee Sanders, 34, has already been viciously attacked for her appearance by Daily Beast columnist Ira Madison III. Madison tweeted that Sanders was a “butch queen first in drags at the ball.” Madison the Third later retracted the tweet and apologized, but his misogynist and homophobic digs have already left their mark.

To her credit, Huckabee Sanders has not overreacted to this insult. She knows more of the same, if not worse are in the offing. Think of it this way: she seems to be a natural for the job. After all she is the daughter of former Arkansas Governor Mike Huckabee, and the contact sport of politics is not new to her.

Huckabee Sanders also understands that more heavy lifting is required for a Republican press secretary than those holding the same job for a Democratic incumbent. The media tilts heavily to the left, and appears in most cases to be incapable of being fair and objective to President Trump.

Life is not fair. Translated; the magnified challenges of this awesome responsibility under fire on an uneven playing field also provide tremendous opportunities for Sarah to distinguish herself as a good/great press secretary.

If Huckabee Sanders can turn the temperature down even just a hair, introduce a greater sense of professionalism to the White House briefings (e.g., turn the cameras back on) while at the same time, serving as an impassioned advocate for her boss and the administration, she will have done a great service to the nation.

More power to you, Sarah.

http://www.foxnews.com/opinion/2017/07/26/dana-perino-advice-for-sarah-huckabee-sanders-from-one-female-press-secretary-to-another.html

https://www.youtube.com/watch?v=sbpUcfpbnrs

https://en.wikipedia.org/wiki/Sarah_Huckabee_Sanders

http://www.washingtonexaminer.com/two-of-three-female-white-house-press-secretaries-worked-for-republican-presidents/article/2629496

https://www.wsj.com/articles/how-long-can-the-trump-tumult-go-on-1501106914

https://almostdailybrett.wordpress.com/2017/05/21/has-the-media-reached-the-point-that-it-can-never-cover-trump-fairly/

 

 

 

 

 

 

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