Category: 21st Century Life


Whatever happened to Mr. Magnum, P.I.?

Whatever happened to“The Fonz?”

Almost DailyBrett doesn’t remember learning about predatory reverse mortgages on “Happy Days.”

Using celebrities in advertisements has been de rigueur since the Earth cooled.

Some of us remember O.J. slicing and dicing his way through airports on behalf of Hertz.

There is element of sadness when you learn that once-well-known and admired actors and entertainers are now lending what is left of their reputation and fame to extol … reverse mortgages to susceptible elderly people with life-preserver nest eggs.

Usually the “Has it come to this?” questions apply to one-time headliners (i.e., REO Speedwagon, Grand Funk Railroad, Moody Blues, ZZ Top) being reduced to playing desert casinos or county fairs.

Guess, they can get out there and play “Sharp Dressed Man” just one more time.

From Magnum, P.I. to AAG

“I’ve done my homework. And I know how dedicated AAG is to helping retirees in a caring, ethical way. I trust them. I think you can too.” – Selleck reading the teleprompter during American Advisors Group’s (AAG) two-minute spot

“These companies (AAG, $400,000 fine, Reverse Mortgage Solutions, $325,000 fine, Aegean Financial $65,000 fine) tricked consumers into believing they could not lose their homes with a reverse mortgage. All mortgage brokers and lenders need to abide by federal advertising disclosure requirements in promoting their products.” — Consumer Financial Protection Bureau (CFPB) Director Richard Cordray.

Hey Tom, did your “homework” include the 2016 $400,000 fine by the Consumer Financial Protection Bureau (CFPB) against caring and ethical, AAG?

According to the bureau, AAG “tricked” seniors into thinking they could never default on a reverse mortgage loan. The truth is seniors still must pay their property taxes, hold insurance on the property and maintain their residences. These loans are NOT zero brainers.

Do you still “trust” AAG, Tom? AAG has been fined for “tricking” seniors, and the ads — starring little ole you — are still running.

Do you care?

Almost DailyBrett has natural admiration/affinity for Selleck based upon the fact he is obviously talented, served as a Navy Seal, and went to the University of Southern California … May The Horse Be With You.

This blog post is one of sadness. Everyone has to make a living. We trade upon what we do well and in many cases, who knows us. We also have a precious personal reputation to safeguard and protect.

Once your good name is gone, it’s gone. And that’s the issue here.

As a public relations counselor, your author would have asked Tom Selleck:

‘Has it come to this, Tom?’ Really, Tom?

‘Is there no better way at this point in your successful career to make a buck? Does the indisputable fact that AAG was fined $400,000 for deceptive advertising mean anything to you? Do you really want to associate your good name with shameless false advertising?’

“Fonzie,” What Happened?

Henry Winkler, you were television’s answer to James Dean.

There you were, Mr. Ultra-Cool in your black bomber jacket and white t-shirt on Happy Days.

And here you are today in a standard light-blue colored shirt, a few belt sizes larger, pitching reverse mortgages for One Reverse Mortgage.

Seems like you and Tom Selleck caught the same dollar-driven disease.

Guess, coolness doesn’t matter anymore.

For the record, One Reverse Mortgage has not been fined by the CFPB. Does that really matter when it comes to Winkler’s image and reputation? Personal brands are indeed valuable.

Almost DailyBrett, who likewise is putting a few miles on the odometer (there is still plenty of gas in the tank) was shocked when he first saw Winkler in these reverse mortgage commercials. Getting old is a bummer.

This blog is already on the record about time shares, annuities and reverse mortgages. Each is a multi-billion business. The winners without a doubt  in each and every case are the salesmen/saleswomen, and most of all … the pitchmen to vulnerable seniors (e.g., Selleck and Winkler).

Reverse mortgage advertising star, former Senator Fred Thompson, couldn’t line his casket with his AAG money.

Messrs. Selleck and Winkler, you won’t be able to take your earnings to the after life either.

When your respective days are done, future generations will be left to ponder about your diminished reputations, if they think about you at all.

https://www.youtube.com/watch?v=wvAui0vUT88

https://www.youtube.com/watch?v=E1eIIQ6s_u0

https://www.youtube.com/watch?v=vhhGparW6KQ

https://www.nytimes.com/2016/12/09/your-money/reverse-mortgage-lenders-fined-for-ads-that-tricked-older-borrowers.html

https://www.consumerfinance.gov/about-us/newsroom/cfpb-takes-action-against-reverse-mortgage-companies-deceptive-advertising/

https://www.nytimes.com/2017/06/23/business/would-you-trust-tom-selleck-with-your-life-savings.html

https://www.nytimes.com/2016/12/09/your-money/reverse-mortgage-lenders-fined-for-ads-that-tricked-older-borrowers.html

https://almostdailybrett.wordpress.com/2017/05/16/hasta-la-vista-to-timeshares-annuities-and-reverse-mortgages/

https://en.wikipedia.org/wiki/Tom_Selleck

https://en.wikipedia.org/wiki/Henry_Winkler

 

 

 

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“My country tried to kill me” – An Anonymous Baby Boomer Source

The Vietnam War has been over for 43 years … It’s time, actually it’s past time, to get over it.

Almost DailyBrett has run into more than a few fellow Baby Boomers, who are always stubbornly angry, refusing to even acknowledge anything positive about the United States of America.

In almost each and every one of these cases, the culprit was the seemingly never-ending war slowly starting in the early 1960s and ending with the visions of overloaded helicopters departing the roof of the U.S. Embassy in Saigon in 1975.

The Vietnam misadventure was truly the nation’s first television war. Just like other scenes of mortal combat it was not a pretty sight. For the record, the conflict reigned during the administrations of two Democratic and two Republican presidents: Kennedy, Johnson, Nixon and Ford.

There are those who lost loved ones in the rice paddies and jungles of Southeast Asia. Their eternal bitterness is understandable.

And there are those who could have gone, but for one reason or another missed the plane to Saigon.

In way too many cases, these folks (e.g., Baby Boomers) were not posting the red, white and blue on July 4 … or any other day of the year.

Some are nostalgic or still engaged in the communal poverty of the hippy movement. Everything from bras, draft cards and college administration buildings were publicly burned.

When in doubt, take to the streets. There are those who protest. There are those who invest.

The Vietnam Aggrieved has next-to-zero to say positive about living in an exceptional country.

How about Denmark? How about Sweden? How about Norway?

There were zero Vietnam Wars for this Nordic trio.

“This Country … “

Whenever a sentence begins with or/includes the phrase, “This country …,” don’t you instinctively know the dependent clause depicts a better life somewhere else/anywhere else.

Can’t tell you how many times, the author of Almost DailyBrett has mentally suggested a one-way ticket for the Vietnam Aggrieved to that somewhere else.

A man walks next to empty shelves in a supermarket in Caracas on January 22, 2012. According to the Central Bank (BCV) shortage of goods reached 16.3% in December 2012, the highest number in the last four years. AFP PHOTO / Leo RAMIREZ (Photo credit should read LEO RAMIREZ/AFP/Getty Images)

“Venezuela has social justice … “ ‘Ticket to Caracas?’

“Denmark is a happy little country … “ ‘Did the Danes put a man on the moon?’

“Vietnam is so much better off …” ‘You didn’t want to go there in the late 1960s/early 1970s … do you want to go there now?’

Almost DailyBrett has zero issues with the Nordic countries, but still must ask what major role each played in defeating Nazism (there were resistance efforts for sure in Norway and Denmark) and Communism?

The United States is the global beacon for both opportunity capitalism and individual freedom … not bad, not bad at all.

The quality of life may be just swell among these Scandinavian countries, but collectively they are not even close to the productivity and influence of the world leading $20.19 trillion GDP generated by the United States of America.

Denmark has a beckoning mermaid in Copenhagen harbor. The United States has Lady Liberty in New York Harbor, who serves as an icon of freedom and a better life for literally millions and millions.

Is the United States perfect? Absolutely not. Stanford provost and former National Security Advisor/Secretary of State Condoleezza Rice labeled slavery as America’s “birth defect.” Guilty as charged.

And yet, she took full advantage of her awesome skills and opportunities provided  to her. Condoleezza is  to be wonderful example about what each of us can potentially achieve.

Instead of Baby Boomers bitching, moaning, bemoaning and watching Ken Burns’ documentary about a war that ended almost five decades ago, they would be better off using these last years on the planet to embrace America and make it better for their presence on the fruited plain.

Sure beats bitching, moaning and bemoaning.

https://www.jacobinmag.com/2017/09/vietnam-war-ken-burns-us-imperialism

 

Five years ago Hewlett-Packard (NYSE: HPE) was kicked off the Dow Jones Industrial Average, replaced by Visa.

Three years ago, AT&T (a.k.a., The Phone Company) was ingloriously removed from the index of 30 share prices, substituted by Apple.

And just last month, General Electric (NYSE: GE) was unceremoniously ushered off the exchange for Walgreen Boots.

Will Itty Bitty Machines (NYSE: IBM) be the next Dinosaur Tech heading for Dow Jones extinction?

Flintstones vs Jetsons

Under legendary CEO Jack Welch, GE was the most valuable (market capitalization) American company in 2000. The company was one of the founding companies of the Dow Jones Industrial Average in 1896. General Electric was a consistent standard on the exchange since 1907, 111 years.

What have you done for us lately, Fred and Wilma Flintstone? GE was replaced on the Dow Jones two weeks ago by a drug store company? How embarrassing.

Almost DailyBrett earlier wrote about companies that are absolutely rocking (i.e.,  Apple, Amazon, Facebook, Netflix, Google, Salesforce.com), metaphorically packing stadiums as opposed to those reduced to playing “greatest hits” at county fairs and desert casinos (i.e., Intel, Cisco, Dell).

These latter companies were/are directly tied to the mature PC market and thus became fairly valued with limited prospects for investor growth unless and until they credibly changed their story with compelling new information (e.g., Apple from Amelio to Jobs2 to Cook) & (e.g., Microsoft from Gates to Ballmer to Nadella).

Apple was on the precipice of bankruptcy in 1997; now the company is the world’s most valuable at $912 billion. The Wunder corporation may be first to ever to achieve a $1 trillion market cap (share price x the number of shares).

Microsoft has cleverly reinvented itself as the market leader in the cloud, even though the PC software company was late to the party. Macht nichts. MSFT has a $762 billion market cap.

Apple, Amazon, Facebook, Google, Netflix and Salesforce.com constitute the 21st Century version of the Jetsons.

Conversely, AT&T, GE, Hewlett-Packard and IBM are the Flintstones.

What Are Their Winning Narratives?

Having worked in corporate Silicon Valley public relations for more than a decade, Almost DailyBrett understands the virtue of championing a winning narrative.

What is your company’s raison d’etre?

How does it make the legal tender?

How is the company positioned in the marketplace against ferocious competitors?

What is its competitive advantage?

What is its legacy of results?

What are the prospects for reasonable and achievable expectations for shareholder joy?

For the record, Almost DailyBrett owns shares of Apple (NASDAQ: AAPL) and Salesforce.com (NYSE: CRM).

Both companies have delivered. Both are leaders in their respective fields. Most of all, your author understands their business strategies – lead in consumer innovation and services; provide selected software via the cloud to business customers).

Investing or Gambling?

When you understand how and why a company makes money then markets are investing, not gambling.

What is the winning narrative for GE? The company is restructuring yet again. Give it up J.C. Penney. Forget it, GE.

Tell me more about the business strategy for AT&T. How will it beat Verizon? Your author doesn’t know either.

Your author loves his Lenovo Ideapad. Who commercialized the PC? IBM in 1981. Reagan was president. “Watson,” can you help?

HPites love the 1937 story of HP founders William Hewlett and David Packard and the Palo Alto garage.

If the two gents could see their creation in the post-Carly Fiorina era, they would most likely would be turning over in their respective graves.

When contemplating these four Dinosaur Techs – AT&T, GE, HP, IBM — in a Jurassic Park era, the hardest questions are also the most basic: How do these companies make money? What product defines their respective businesses?

In stunning contrast, Apple is the #1 company in the world, defined by game changing innovation (e.g., iPhone X) and services (e.g., Apple Music).

Amazon is the #1 digital-retailer in the world with 100 million Prime memberships.

Facebook is the world champion social media company with 2.19 billion subscribers.

Google is the #1 search engine and developed the smart phone Android OS.

Netflix is the #1 digital-streaming-video company (at least for now) with 125 million subscribers.

Salesforce.com pioneered SaaS (Software as a Service) and is a leading-business-software-via-the-cloud provider.

Quick: Can you name a signature product/service directly associated with AT&T, GE, HP or IBM?

Being a jack of all trades, master of none leaves investors will absolutely … nothing.

https://www.cnbc.com/2018/06/19/walgreens-replacing-ge-on-the-dow.html

https://almostdailybrett.wordpress.com/2011/07/21/what-happens-when-the-music-stops/

 

 

… With this election, my heart is filled with the greatest hope, because I know this man (George Deukmejian) … I say the man with the experience, the knowledge, the integrity to do the job is the man that’s here on the platform with us tonight, George Deukmejian. Elect him Governor.” – President Ronald Reagan

It was the summer of ‘82.

Attorney General George Deukmejian two months before prevailed in a rough Republican gubernatorial primary.  The contested issue: Which candidate was closer to Ronald Reagan.

Now the focus shifted to the fall campaign.

The date was August 24. The scene was a $500 fundraising reception at the Beverly Wilshire, The guest of honor, Ronald Reagan.

A voice announced: “Ladies and Gentlemen, The President of the United States.”

Walking through the door was a smiling, handsome 71-year-old man with a full black mane of hair. He was at the time the oldest president in American history.

Just 17-months earlier, he almost succumbed to an assassin’s bullet.

But on this particular Tuesday evening … he looked like a million bucks.

For the author of Almost DailyBrett, it was a life-changing, transformational moment.

For a 27-years young campaign press director, seeing the president of the United States up close and personal for the first time, Reagan came across as a kind man with a radiant demeanor.

Reagan approached the podium, awaiting his introduction by my boss, George Deukmejian.

Even though Reagan was the most powerful man on earth, there was not even the merest glimmer of arrogance, let alone someone who saw himself as a counter-punching street fighter.

Reagan commanded the room, even with an ever-present an aw-shucks grin on his face.

Many argue about Reagan’s place in history, but there’s no debate in your author’s mind about his persona and presence. He will always be The President of the United States of my lifetime.

Born a Democrat

Just like Ronald Reagan, your author was born into a Democratic family.

Could have sworn that Nixon’s first name was “Damn.”

As Almost DailyBrett wrote on the sad occasion of the passing last month of George Deukmejian, he was the governor who changed my life.

What also drastically altered my view of the world was a 1981 two-week trip to the Soviet Union.

The magnificence of the Kremlin and St. Basil’s in Moscow, the Hermitage and the summer palace of the Czars in St. Petersburg are worth the trip itself. The coverage of the World Cup by Fox Sports is bringing back memories of that game-changing trip.

There was also the comment of my best friend who made the trip with me: “They (Soviet leaders) treat their people like caca (different word than the actual).”

Communism did not work then, and will not work now. Get over it.

Reagan was labeled as a “Cold Warrior” as if that term was a pejorative. He saw it as a badge of courage. His vision was simple: the U.S. wins and the Soviet Union loses.

Looking back at the confluence of the 1981 trip in-and-out of the Soviet Union, my job as the press director for the Deukmejian Campaign Committee, and the magnetic presence of Ronald Reagan, your author made the decision to become a loyal Reaganite Republican.

Under the Cognitive Dissonance Theory, the only way someone will change entrenched philosophical positions is with the presence of COMPELLING NEW information. Reagan was the completion of that philosophical shift.

Visiting The Reagan Library

Politics was just as rough in the 1980s as it has been since the birth of a nation in the late 18th Century.

The difference was a sense of civility as Chris Matthews wrote in his book, “Tip And The Gipper, When Politics Worked.”

Last year during a second visit to the Ronald Reagan Presidential Library, and factoring in the present political climate even with a Republican in the White House and leading both houses of Congress, your author kept on looking toward heaven quietly asking …

Could you come back?’ ‘Please!’

https://www.reaganlibrary.gov/research/speeches/82482d

https://www.youtube.com/watch?v=9LwOCanMkAY

https://almostdailybrett.wordpress.com/2018/05/08/the-governor-who-changed-my-life/

 

 

Almost DailyBrett offered commentary two years ago against the unwanted and unproductive practice of unloading unrestrained political diatribes upon friends and family via Facebook or some other digital venue.

What were the results of your author’s admonition?

Nothing, absolutely nothing … if anything the practice is worse, much worse.

The digital fusillades with attachments, JPEGs, emojis, Bitmojis and animated GIFs, aimed at friends and family, are actually increasing with intensity with each passing Trump-era outrage.

What happens when you as the target recipient grow weary of those, who eschew any restraint and let the politics rip … on a daily basis or even multiple times a day?

Worse, what is your reaction when your so-called friend drops political content on your Facebook wall and challenges you to a philosophical duel with no end, until you relent … and allow him or her to triumphantly have the last word?

Almost DailyBrett must ask: With “Friends” like these, who needs enemies?

Whatever Happened to Friends and Family?

Maybe your author is a tad naïve.

Always thought of Facebook as a digital venue to post short stories and JPEGs about a wonderful spouse, visits with friends and families, sharing photos and experiences about lands nine time zones away or closer and yes … cute animal photos.

Almost DailyBrett has found the greatest number of “likes,” “loves,” and “howls of laughter” emanate from family/friend/life/joy stories and photos. Even when your author succumbs to the temptation to offer commentary on anything even remotely political, the amount of traffic on the Facebook post goes through the floor.

There’s a lesson here.

And when it comes to outrage — there are so many-over-the top, out-of-control invectives out there — why do I have to add my two shekels and descend into the rhetorical muck and primordial ooze?

Even though the following pie chart, which is a tad outdated, unscientific and used by Almost DailyBrett  before, is there any doubt that political bombs aimed at family and friends changes no one’s opinion and results in everyone’s blood pressure going through the roof?

What should one do with a “friend” who violates this cardinal rule … way too many times to count?

Do you really want to maintain your “friendship” with someone, who doesn’t give a rat’s derriere about how you feel? The answer may be too simply “unfriend” your “friend.”

And if you do not want to end the “friendship,” but are done with their incessant and undisciplined litany of political bloviations and pontifications, what course of action can you pursue?

The Simple Beauty of the “Unfollow”

There are more than a few who are paranoid enough to call you out, if you made the decision to “unfriend.” They will demand that you “re-friend” (assuming that is an actual word). Your author once actually did exactly that, until it was soon time … actually past-time … to unfriend for the final time.

In most cases if you “unfriend,” the former friend will remain clueless barely coming up for air in-between digital-political blitzkrieg campaigns.

And then … and then there is a magical button located right at the top of your “friend’s” Facebook wall … with a drop down … follow or unfollow.

Go ahead … Yes, go ahead to your “friend’s” Facebook page. He or she has been annoying you and driving up your tension level way too long … Find this wonderful button and click, “unfollow.”

Something magical just happened. Your Facebook feed is liberated at least for a few nanoseconds or maybe longer.

Think of Charles de Gaulle walking beneath the Arc de Triomphe in 1944. That annoying supposed “friend” is still a friend, you just won’t see their daily/hourly rants. As Martha would say, “That’s a good thing.”

Best of all, there is no fear of your Facebook wall ever being commandeered by someone who just wants to pick a political fight and ultimately have the last word.

http://www.bewebsmart.com/social-media/facebook/distance-yourself-without-unfriending/

https://www.facebook.com/help/community/question/?id=3349287071052

https://almostdailybrett.wordpress.com/2016/09/09/why-even-discuss-politics-on-facebook/

Can Amazon’s HQ2 become … HQ1?

Did the Seattle Politburo go too far?

Talk about biting the hand that feeds you … Do they really want to Bern down Seattle’s competitive advantage?

Amazon employs 40,000 in Seattle (headquarters, roasteries and stores).

Let’s see an ANNUAL $275 Seattle employee head tax x 40,000 local workers = $11 million per year … just from Amazonites. Add in Starbucks, Nordstrom, Vulcan etc. and the per-employee tax reaches $48 million

The money  joins the $68 million already ostensibly allocated to fight intractable homelessness in Seattle.

But what inevitably happens when that amount of money is not enough?

As Mrs. Thatcher said: “The Trouble with Socialism is Sooner or Later You Run Out of Other People’s Money.”

Amazon already announced a short list of 19 American cities and one Canadian venue for its planned $5 billion, 50,000 new-employee HQ2 or Headquarters 2.

Are any of these venues threatening to impose a punitive tax on Amazon, just for the privilege of maintaining and hiring the best and the brightest?

What is the incentive to invest in Seattle, if entrepreneurial spirit driving, product producing, employee hiring multi-national, publicly traded companies are hit by its home town city council with the collective backs of their hands?

Let’s see, the State of Washington has no income tax. Seattle has a well-trained workforce.

The Great State of Texas has no income tax. The capital city of Texas has a well-trained workforce too. Austin is also the home of Whole Foods. Jeff Bezos and Amazon bought Austin-based Whole Foods for $13.4 billion last year.

Austin, Texas is on the short-list for Amazon HQ2.

Why can’t Amazon put Seattle in its rear-view mirror? The number one digital retailer/cloud evangelist could simply announce HQ2 (e.g., Austin) and the relocation of HQ1 (Seattle) in the same news release.

As mumsy always said: “If you are in a bad situation, get out of it.”

98 Percent Effective Tax Rate

Seven years ago, Almost DailyBrett wrote about how the UK was Taxing the Fab Four/Exiling the Stones.

Approximately 750,000 Brits qualified for an effective tax rate of 98 percent (no typo) including four from Liverpool and five more from London.

The Beatles responded by writing Tax Man as the first cut, first side of Revolver. The Stones left the UK for the South of France, and produced Exile on Main Street.

At a 98 percent effective tax rate, when does taxation stop and confiscation begin?

Surely, the Stones will never be mistaken for anti-tax warriors. Nonetheless, they demonstrated circa 1971/1972 that achievers can and will move in the face of excessive, unreasonable taxation.

Repealing The Tax … For Now

In the face of a potential referendum, which had already gathered 45,000 signatures, the Seattle City Council reversed course this week, repealing the punitive employee head tax on a 7-2 vote.

How often are tax increases, even so-called “temporary” taxes, rescinded?

The tolls for the Bay Area bridges were originally ticketed to be repealed once the construction bonds were retired. Try driving toward San Francisco on any bridge without first paying $5 or more?

Regardless of the employee head tax repeal, what message has the Seattle City Council sent to the entrepreneurial dreamers, innovators, and job producers who are located (or plan to locate) within the boundaries of the city?

The mere fact that the city council was willing and able to impose an annualized employee head tax $275 on each-and every corporate hire speaks volumes about how publicly traded corporations are viewed by Seattle local government.

Instead of welcoming and embracing entrepreneurs, they are essentially driving them away, their employees and their tax dollars.

Maybe Amazon will take a hint and announce the $5 billion, 50,000 new job HQ2 venue as not only the winning city, but also the new HQ1.

Will the last Amazon employee leaving Seattle, please turn out the lights.

http://komonews.com/news/local/seattle-council-repeals-homeless-head-tax-on-big-businesses

https://almostdailybrett.wordpress.com/2011/10/04/taxing-the-fab-four-exiling-the-stones/

https://www.seattletimes.com/seattle-news/seattle-city-council-to-vote-at-noon-on-repeal-of-big-business-head-tax/

https://www.cbsnews.com/news/seattle-head-tax-amazon-starbucks-repeal-today-2018-06-12/

https://www.king5.com/video/news/local/councilmember-talks-on-repealing-seattles-head-tax/281-8158550

https://www.nytimes.com/2018/06/12/technology/seattle-tax-amazon.html

https://www.nytimes.com/2017/06/16/business/dealbook/amazon-whole-foods.html

https://www.batolls.info/

http://komonews.com/news/local/amazon-starbucks-pledge-money-to-repeal-seattle-head-tax

 

 

 

 

Does every image portraying Millennials always include a smart phone or does it just seem that way?

Soon – if not already – Millennials will be the world’s largest-ever generation.

Pew Research projects they will bypass the Baby Boomers as America’s most populous next year, not a moment too soon.

Millennials already are saluted and celebrated for being the planet’s most educated, caring and experiential generation.

This distinction favorably compares those born between 1980-2000 with their immediate predecessors: the nondescript, desultory X-Gens (1965-1980), and the sex, drugs and rock n’ roll Worst Generation, The Baby Boomers (1946-1964).

Is it fair — let alone accurate — for Almost DailyBrett and presumably thousands of other societal observers to instantly equate noses buried in a smart phone or other digital device when discussing, assessing and critiquing Millennials?

In the last two years of my face-to-face teaching tenure, your author has required Millennial students to put their phones into the “penalty box” during the course of graded classroom presentations or face the consequences of a game misconduct or worse, league suspension.

At first, the reaction was one of shock, horror and withdrawal. How can you take away the 21st Century equivalent of the teddy bear or security blanket?

Gasp …”What about my Snap, Facebook, Twitter, Instagram … accounts?”

“Can I visit and … even pet my smart phone during breaks in-between presentations? Pretty please with whipped cream and a cherry on top?”

Something magical happened when student devices were in the penalty box … the presentations were not only better; the follow-up questions from the audience were relevant. The reason: Student attention was focused, not divided.

Yes, these digital natives can actually live … for short periods of time … without the binary code of digital communications.

The Serendipity of Moore’s Law

The number of transistors that can be placed on an integrated circuit doubles every 18-24 months – Paraphrase of Intel co-founder Gordon Moore’s 1965 “Moore’s Law

Almost DailyBrett remembers being asked as the director of communications for the Semiconductor Industry Association (SIA) in 1994, whether Moore’s Law would still be intact in 2000.

The media question seems almost silly now. Moore’s Law is alive and well a generation later.

What does Moore’s Law have to do with Millennials? Everything,.

As a result of Moore’s Law, every subsequent generation of gizmos is more functional, more powerful, faster, smaller and consumes less energy than its predecessor. The smart phone, tablet, VR, AR or whatever device being used by Millennials is at least the 22nd iteration of the technologies available 1965.

Without any doubt, Millennials are the first generation, comprised of digital natives. If a Baby Boomer needs tech support, it is better to first talk to a … Millennial.

Should we care if Millennials are characterized by the device in hand? Should Millennials lose sleep over this perception and/or metaphorical portrayal?

Just think, driving is improved when one is not jabbering on the phone, much less sending and responding to text messages.

Almost DailyBrett reported about the book by MIT prof Sherry Turkle: “Alone Together, Why We Expect More From Technology And Less From Each Other.”

And what do we find on the book cover? What appears to be Millennials consumed with their smart phones.

Turkle’s main thesis is we have become a society — much more than Millennials alone — which can be physically present with living, breathing people, each with a pulse, and you would never know it because everyone is consumed with their own Bitmoji digital world.

There is good news for Millennial public relations practitioners and bad news.

The positives: There are more algorithmic tools than ever to micro-target and instantaneously communicate with virtually anyone of this planet in two-nanoseconds or less.

The negatives: Good luck breaking through to Millennials, who are addicted to their devices and rarely if ever come up for air.

As the author of Almost DailyBrett prepares to celebrate another happy class of Millennials graduating tomorrow, we need to be reminded that when it comes to Millennial metaphors, sometimes perception is indeed reality.

http://www.pewresearch.org/fact-tank/2018/03/01/millennials-overtake-baby-boomers/

http://www.goldmansachs.com/our-thinking/pages/millennials/

http://alonetogetherbook.com/

https://almostdailybrett.wordpress.com/2015/07/06/the-worst-generation/

Can’t tell you how many times this familiar admonition has been heard in classes taught by Almost DailyBrett.

Even though the pre-flight instructions are boilerplate, mechanical and dull, this one statement always gets your attention.

Put on your own air mask first … before assisting others.

The point is how can you help anyone else, if you are gasping for air? You can’t.

Americans are recognized as the most generous and giving people on earth. That’s part of the reason we are an exceptional country.

Please feel free to argue in favor of Norway, Sweden, Denmark or any other über-government nation of choice.

According to the Charities Aid Foundation (CAF), charitable giving by individuals as a percentage of GDP: America led the way at 1.44%, New Zealand 0.79%, Canada 0.77% and the UK 0.54%.

If you are scoring at home that means that Americans are contributing nearly 2x more than their nearest competitor.

Is generosity based upon heredity and examples of kindness demonstrated by parents? These are certainly factors.

There is another reason: Many Americans have bought low and sold high. They have invested in their own education. They have used their discretionary income for their retirement, their children’s education, the dream vacation, that new business they always dreamed about starting.

They have put on their own mask first by building personal/family wealth and prosperity.

They have realized that taking care of No. 1 is not selfish, but selfless. They are now in a better position to assist others, to write checks, to give back, to volunteer time to make a difference.

Taking Money Away From The Generous?

There is an unfortunate movement calling for ever-expanding governments in the name of the “public good” to penalize societal achievers with redistributive taxation. In return, there is the vision of guaranteed public sector jobs, free college, healthcare for all and maybe even the ultimate in entitlements: universal basic income.

Who needs college, a job or frankly anything else, when one has direct deposit for governmental largesse and the option to sleep until noon?

Will these souls be willing to part with even a small portion of their entitlement money for little or no work performed to assist others? Is it selfish or selfless to receive government subventions for simply breathing, eating, sleeping and performing biological functions?

Or is there another way?

How about coming up with a great idea? How about becoming an entrepreneur? How about having a dream? And if your vision is realized, then how about giving back big time to those less fortunate?

A great example is the Bill and Melinda Gates Foundation, which donated $41.3 billion so far to fight extreme hunger and poverty in developing nations. Bill Gates through his dreams, the creation of Microsoft, the unveiling of the ubiquitous Windows OS, and earning $92.9 billion in accumulated wealth, has made sure his air mask is tightly bound.

In return, he has assisted literally millions of others through his philanthropy and generosity.

Gates and his co-founder Paul Allen actually created Microsoft in 1975, not government.

Almost DailyBrett can’t stop thinking about how the Obamacare website repeatedly crashed and even its calculator didn’t work. “If you like your doctor or health plan … “

In contrast, how many tens of thousands transactions do Microsoft, Amazon, Apple … process per hour? And they overwhelmingly get these calculations right thanks to ingenious algorithms.

Shouldn’t the mission of a wise government be to foster an environment in which entrepreneurs can continue to dream, to build wealth and to give back to society?

The United States did not become the most generous nation on earth by accident. Our exceptional distinction was powered by those who put on their own mask first, and then … they assisted others, millions upon millions of others.

https://www.independent.co.uk/news/world/americas/america-new-zealand-and-canada-top-list-of-world-s-most-generous-nations-a6849221.html

https://www.donnaschilder.com/articles/life-coaching-articles/put-your-oxygen-mask-on-first/

https://thedijuliusgroup.com/put-your-own-mask-on-before-helping-others-your-best-is-unacceptable/

https://almostdailybrett.wordpress.com/2016/07/06/universal-right-to-a-paycheck/

https://www.gatesfoundation.org/Who-We-Are/General-Information/Foundation-Factsheet

https://www.forbes.com/profile/bill-gates/

“Tact is the ability to tell someone to go to hell in such a way that they look forward to the trip.” – Winston Churchill

Relationships matter, now more than ever.

Tact also counts more than ever, even for those not known for gentile diplomacy.

It’s way too easy to obsess about our digital world with instantaneous global communication in mere nanoseconds, which was unthinkable three decades ago.

These “destructive” technologies have forever changed the world (note Facebook and Google privacy concerns).

Even more destructive is the ability to plunge the world into an unthinkable thermonuclear exchange.

And let’s not forget trying to deflect attention from the ubiquitous, addictive smart phone.

Despite all these seismic shifts in the form of digital ones-and-zeroes, personal relationships are more than ever taking center-stage, particularly in the global political arena.

Think of it as “The Art of the Deal” on steroids.

Not So Warm and Fuzzy

What are the most important public relations of all?

The answers are personal public relations and reputation management.

Do Donald Trump and Vladimir Putin have the best personal PR, let alone Kim Jong Un?

This question seems almost silly, but the ability and willingness of these gents (and at least one Frau) to establish and maintain fragile bromances and romances in our scary digital world are absolutely vital for our survival.

Consider that Trump and Kim (dubbed by The Donald as “Rocket Man”) were bragging about the capability of their nuclear buttons a few months ago, yet they still may or may not meet in Singapore on June 12.

Despite the low expectations for lasting, meaningful success, the prospect of a Trump-Kim summit is far better than a potential nuclear war.

Arm-in-Arm gehen Francois Mitterrand (l) und Helmut Kohl (r)

When it comes to war and peace, bromances and romances matter. The longest sustained peace in Europe has been maintained by the establishment of The European Economic Community (EEC) in 1957, followed by the European Community (EU) in 1993.

If you are scoring at home there has been peace for the most part on the European continent for 73 years and counting. The relationship between the two most influential EU members – Germany and France – has survived and prospered by means of the relationships between Konrad Adenauer and Charles de Gaulle, and then Helmut Kohl and Francois Mitterrand, and now Angela Merkel and Emmanuel Macron.

As the lone woman in this equation (all due respect is afforded to the UK’s Theresa May), Merkel is rightfully regarded as the most powerful woman on earth – a title she did not seek and obviously does not cherish.

Nonetheless, Merkel has proven she is more than a match for some of the most self-absorbed men on this planet including: Trump, Putin, China’s Xi Jinping and to a lesser extent, Marcon.

Merkel’s relationship to Messrs. Trump and Putin are not warm and fuzzy, but she has been an effective foil. She rolled her eyes at Trump and reportedly insists on speaking German to Putin, while Putin speaks Russian to her – even though they are fluent in their respective languages.

Macron has obviously concluded that Trump is the leader of the world’s largest economy and power. Some have scoffed at the bromance between the two, and questioned what Macron has received in return (e.g., US pulled out the Paris accord and the Iran nuclear deal). Keep in mind that Macron has Trump’s ear, and may be Europe’s closest confidant to POTUS.

Trump’s bromance with China’s president Xi, including a visit to Mar-a-Lago in Florida, is a complicated relationship including strategizing about Kim Jong Un’s nagging North Korea and the question of tariffs and intellectual property (IP) protection. A solid, even though conflicted, relationship between the world’s two largest economic and military powers increases – not decreases – the prospect for world peace and maybe even, harmony.

President Donald Trump talks with Chinese President Xi Jinping, with their wives, first lady Melania Trump and Chinese first lady Peng Liyuan as they pose for photographers before dinner at Mar-a-Lago, Thursday, April 6, 2017, in Palm Beach, Fla. (AP Photo/Alex Brandon)

Time will tell whether Almost DailyBrett is correct on this point; hopefully that is the case.

You Can Take Putin Out of the KGB …

But you can’t take the KGB out of Putin.

Russia’s leader will play games, including inviting his black lab Koni to a 2007 summit with canine-phobic Merkel (see earlier Almost DailyBrett blog on this Machiavellian topic). How will Putin exploit perceived Trump weaknesses? How will Trump counter?

And yet these two leaders appear to enjoy each other’s company, at least in front of the cameras.

Will Trump develop the same kind of rapport with Kim Jong Un?

Kim has already kibitzed with Xi and most recently on both sides of the most heavily fortified and dangerous border with South Korea’s Moon Jae-in.  The overriding subject of their historic encounters: the prospect for a summit between Kim and The Donald, regardless of the potential for success.

In our increasingly dangerous world – in which the digital ones and zeroes work for us and hopefully not against us – Almost DailyBrett takes the humble view that talking is far better than fighting.

Bromances and Romances matter.

https://www.goodreads.com/quotes/33365-tact-is-the-ability-to-tell-someone-to-go-to

https://www.history.com/this-day-in-history/common-market-founded

https://almostdailybrett.wordpress.com/2017/02/20/putins-pooch-und-merkels-dog-o-phobia/

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