Category: Big Markets Small Markets

“When are we going to realize in this country that our wealth is work?” – Comedy Central Jon Stewart assertion to CNBC’s Jim Cramer

Heard one of the talking heads of the chattering class last week on CNBC extol the virtues of “passive investing” in the face of massive volatility and the long-awaited arrival of a Wall Street correction.

Isn’t “passive investing” an oxymoron or a contradiction in terms, if not just plain dumb?

The basic premise is the 54 percent of Americans investing in stocks and stock-based mutual funds should put all of their investments on auto pilot, automatically “investing” a fixed percentage of their pay checks into company 401Ks or brokerage managed IRAs (Individual Retirement Accounts).

On more than one occasion, Almost DailyBrett has been critiqued for surfing Charles Schwab, Fidelity, Zillow and Wells Fargo each on a daily basis.

Is your author an unreformed capitalist? Please allow me to plead, guilty.

What’s curious is no one seems to raise an eyebrow to those constantly burying their noses into their smart phones, spending an inordinate amount of time on Facebook or Snapchat or bingeing on video games or streaming video.

As Jon Stewart correctly surmised in his 2009 televised pants-zing of Jim Cramer, far too many times retail investors have been sold this notion that markets inevitably go up, so don’t mind volatility and fluctuations. Forget about it!

And if that is indeed the case, panicking only leads to losses. No argument.

The question that Almost DailyBrett is raising and arguing is very simple: Do we want to manage your wealth accumulation or be managed by others who may not have our best interest at heart?

The Day, The Music Died

“I went down to the sacred store; Where I’d heard the music years before; But the man there said the music wouldn’t play.” – Don McLean, American Pie

Your author contends that portfolio management is not the same as day trading. At the same time, the notion of long-term investing makes absolutely no sense. Back in the 1990s, one would have been advised to invest in IBM, Cisco, Intel and Microsoft and walk away.

With the exception of Microsoft, the music stopped playing for these “DinoTech” stocks.

Worse, the 1990s investor would have missed the massive upsides of newly minted 21st Century rock stars, the likes of Facebook, Amazon, Netflix and Google (FANG).

Since the days of the three Gees – Andy Grove, Bill Gates and Lou Gerstner (all retired or in one case, deceased), a new trove of corporate rock stars has ensued – Mark Zuckerberg (Facebook), Tim Cook (Apple), Jeff Bezos (Amazon) and Elon Musk (Tesla).

Don’t you know, these shooting stars will eventually flame out? And as Don McLean wrote and sang, their music will eventually die.

Who will be the rock stars of the next decade? Should we keep some money on the sidelines, ready to buy low and sell high. If we become “passive investors,” we will blindly throw our hard-earned, discretionary dollars at Wall Street regardless of bull market or bear market.

Shouldn’t we be selling near or at the height of the market and buying near or at the low of the market? Or should we just designate portions or our IRAs or 401Ks to this mutual fund manager or that mutual fund manager because they are the “experts”?

Where Do You Shop? What Products/Services Do You Buy?

“I don’t care about a stock’s past, only its future.” – Jim Cramer of CNBC’s “Mad Money”

Almost DailyBrett has his fair share of mutual funds – domestic/foreign; large cap/mid-cap/small cap – and cash under management. Your author also manages four individual stocks, carefully avoiding the perils associated with all eggs coming from one chicken.

Apple: Let’s see, in the morning your author reaches for his Apple Smart Phone, runs to classic rock sounds on his antiquated iPod, and turns on his Mac at work. You bet ya, Apple is part of the portfolio.

Boeing: Considering that Donald Trump is president and more federal dollars are headed for defense and the economy is strong, regardless of market gyrations, Boeing has been a solid buy. The company sold 700 commercial airliners this year and plans to deliver 800 next year. Has your author been transported by Boeing Aircraft? Is the Pope, Catholic?

Nike: Uncle Phil is the founder of athletic apparel market leader and the über-benefactor of University of Oregon Athletics. Nike shoes/gear are worn for morning runs to complement the Nike+ software program on the Apple iPod. Marc Benioff hails from my undergraduate alma mater, the University of Southern California (May The Horse Be With You). Mark is the founder, chairman and CEO of business software innovator, Let’s face it, many may claim a cloud legacy, but was first to SaaS or Software as a Service.

Apple, Boeing, Nike and Salesforce are the four present individual securities in the portfolio of Almost DailyBrett. Are they examined and managed on a daily basis? You bet ya. Will they be there forever? Forget it.

Should an investor, who rejects passivity, consider these individual stocks?

Only your investment advisor knows for sure.–2




“Be sure to put on your own mask before helping others.”  — Flight attendant instructions before take-off.

The author of Almost DailyBrett couldn’t be more excited for his students preparing to graduate on June 9.

He is also charged up for his recent graduates, realizing that they too have the wind in their collective sails. No more taking any job just to survive, but instead actually seeking out a “position” that serves as the stepping stone for a rewarding career.

Think of it this way: Job boards are passé. Today’s graduates have a unique opportunity to seek out positions with their employers of choice through informational interviews and networking. They can create their own positions and forget about taking the first offer.

They have a unique opportunity to build their own wealth, and later give back to those who are less fortunate. They can voluntarily live below their means and become The Millionaire Next Door as reported by Mssrs Thomas Stanley and William Danko in their New York Times bestseller.

There simply has not been a better overall economic climate for competing college graduates in the last two decades.

We are living in a Goldilocks Economy.

Surging Business

Better strike while the irons are hot, red hot. Like all economic moves upwards to the right, the trend which is now their friend will not last forever.

Last week, we learned that America’s $19.41 trillion GDP economy grew at a non-inflationary 2.6 percent pace after two consecutive quarters of 3.0 percent … all of this growth coming before congressional passage/presidential approval of the historic tax reform bill and regulatory relief.

Could we experience 4 percent GDP in 2018, leaving no doubt that we are in a robust growth economy? How’s that sound, graduates?

Unemployment stands at 4.1 percent. The next Department of Labor’s jobs report will be announced on Ground Hog Day. Will it be the same percentage over-and-over again or even lower, coming closer to the 3.5 percent threshold for full-employment?

The benchmark Standard & Poors 500 surged 22.46 percent in 2017, and it has already grown another 7.55 percent since … January 1.

Wages and salaries are rising, reflecting a labor shortage for skilled employees.

America’s inflation rate (e.g., Consumer Price Index) was 2.1 percent in December.

The Federal Reserve’s Fed Funds rate is 1.25 percent, before expected increases by Jerome Powell’s Federal Reserve.

Americans for Tax Reform is keeping tab of the 263 companies (so far) making new commitments in terms of repatriations of billions overseas, paying more corporate taxes, increasing wages, providing bonuses, investing in the economy and hiring more people.

For example, FedEx announced the spending of $1.5 billion to expand/modernize its Indianapolis and Memphis hubs, $200 million in raises for hourly workers, and $1.5 billion for employee pensions.

The future regardless of economic gyrations revolves around newly professionally educated students graduating, who are ready to the hit the ground running in our digitized service-oriented economy.

We need graduates, who can tell the story and tell it well through the written word, verbal expression and compelling multimedia presentations.

To some, major corporations are somehow the bad guys in any drama. How can one arrive at this misguided conclusion, when these entrepreneurial firms innovate and produce the products we use on a daily basis, hire millions, invest billions, and provide trillions in investment returns for the 54 percent of Americans, who constitute the Investor Class.

This fantabulous story cannot be taken for granted, it needs to be told and retold by skilled communicators, the types we are graduating.

The great irony is American corporations are doing more to combat income inequality by hiring, investing and creating greater shareholder value by means of a reduction in corporate tax rates from 35 to 21 percent.

Portland: Where Young People Go To Retire

Or do they go there to stagnate?

As a former Portland resident for five years, Almost DailyBrett has news for those who voluntarily choose not to work: The recession of 2007-2008 is in the rear view mirror.

As mentioned earlier, the economy is thriving and there are more than McJobs, but positions.

If one is playing video games or binge watching “original content” – the new streaming video Holy Grail – then one obviously has a clue about digital devices.

How about putting that knowledge into the coming new Lingua Franca, coding as suggested by Apple’s Tim Cook?

There is no reason to do as little as possible and selfishly allow someone else to work two or more jobs to support you.

The time to strike is right now in this surging economy, and it won’t last forever.

The record number of working-age men voluntarily not working is estimated at 32 percent according to the American Enterprise Institute (AEI).

Alas, this is not a question of can’t, but really a question of won’t.

Sad, very sad.




“There are three things that can happen on a forward pass – and two of them are bad.” – Texas Coach Darrell Royal

Wish it was that simple.

Did the ball “survive the ground?”

Did the ball “move?”

Did the receiver have “control?”

Did the receiver complete the “catch?”

Did the receiver have both feet in bounds?

Did he drag his back foot … but was the first one already on the chalk?

Does “one knee equal two feet?”

What is a “catch” anyway?

Better check with the video dudes/dudettes in New York. Is there “indisputable visual evidence” to overturn the call on the field?

And while we are waiting through 120 seconds worth of commercials, we come back and find out … the video review has not been completed.

Time for a “shot clock” for video reviews? If the review can’t be completed in one minute, then let the call stand.

Glad nothing else stops the flow of the game.

Orgy of Penalty Flags

Marcus Peters of the Kansas City Chiefs threw a penalty flag into the stands.

He was penalized for unsportsmanlike conduct and removed from the game for his reaction to the yellow hanky.

Heck, Peters was just as frustrated and frosted by the number of penalties during a game as anyone else. The good thing is the fan, who caught the flag, was last seen taking selfies with his BROS.

The median number of penalty flags thrown during the regular season of the NFL was 13.2 per game, including on virtually every punt and kick return.

The Carolina Panthers drew the league low 5.2 penalties per game. The Seattle Seahawks were the highest, penalized 9.2 times each Sunday.

Thirteen-plus penalties per game come on top of a seemingly non-ending series of video reviews to ascertain the proper spot on the field, let alone determining what is and what is not a catch.

And even with all these penalties, there is no such thing as a “targeting” penalty in an era in which the number of concussions is exploding?

What is wrong with this league?

The NFL has created this monster, and now it needs to solve it in the face of flagging ratings (love the pun) and empty seats in overpriced stadiums. Who is going to pay for Jon Gruden’s $100 million salary?

The average fan has to devote upwards of four hours to watch a game. Life is too short.

If the author of Almost DailyBrett  had only 10 minutes to live, he would want it to be timed by the NFL …  That way he would have time for at least two microbrews before visiting St. Peter.

Guess what: 10 minutes in the NHL is very close to … 10 minutes. Ditto for World Cup soccer, even though “stoppage time” may be added. The NBA rivals the NFL in stoppages as a result of each team being given 10 time outs per quarter (slight exaggeration)

It would be helpful if one had an advanced degree in jurisprudence before watching an NFL game. It seems the league is searching for procedural perfection with its orgy of penalty flags and video reviews.

Is there sufficient “preponderance of evidence” present before we can move from first to second down? Time for an up-to-the-booth review brought to us by Microsoft Surface.

Does Microsoft really want to be associated with these maddening, endless video reviews?

Wasn’t the original purpose of instant replay to guard against game-changing “egregious” mistakes?

It used to be a passed football was complete, intercepted, overthrown, underthrown, dropped or trapped. And yes, there was the necessity for two feet down in-bounds in the NFL, and only one-foot down in college.

But that’s not good enough. Now we have to debate whether the ball survived the ground even though the receiver is five-yards, out-of-bounds before gravity kicks in.

It used to be the NFL’s overreliance on field goals was the reason the league was a boring counterpart to college football. That was before the explosion of penalties, reviews and “Dilly-Dilly” commercials.

Maybe with a little less emphasis on procedural perfection, the NFL can reverse the tide and its ratings can survive the ground.


“Another reason that I’m going to win another four years is because newspapers, television, all forms of media will tank if I’m not there because without me, their ratings are going down the tubes.” – President Donald Trump interview With the New York Times

Is there a difference between Journalism as a profession, and Journalism as a business?

And when push comes to shove, which side wins?

According to research firm mediaQuant,  Trump received a record advertising equivalent of $4.96 billion in earned media coverage from legacy/digital pubs/networks during the course of his campaign compared to $3.24 billion for Hillary Clinton.

That’s a $1.72 billion delta in favor of Trump-the-entertainer-turned-president for those scoring at home.

Four years earlier, Barack Obama garnered $1.1 billion in advertising equivalent coverage even with the bully pulpit of the White House. His challenger Mitt Romney generated only $700 million in earned media.

Almost DailyBrett must humbly ask: Does the media have a vested interest in Trump’s presidency, even though the vast majority of reporters, editors, pundits and correspondents detest him?


The Journalism as a Profession crowd waxes nostalgic about the Jeffersonian quote: “Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.”

And yet Trump is catnip for reporters, editors, pundits and correspondents. They may grind their collective teeth, particularly because of his usurpation of Agenda Setting with his in-your-face comments, immediate rejoinders, and nocturnal tweets.

The Journalism as a Business side reflects the obvious fact that Disney runs ABC News; Comcast operates NBC and MSNBC; Viacom manages CBS; Rupert Murdoch’s 21st Century Fox is the patriarch of the Wall Street Journal and Fox News; and CNN is the property of Time Warner.

These elite media are all run by publicly traded companies with corresponding fiduciary obligations to their shareholders: NASDAQ: CMCSA (NBC and MSNBC); NYSE: DIS (ABC), NASDAQ: FOXA (Fox News and Wall Street Journal); NYSE: NYT (New York Times); NYSE: TWX (CNN), and NASDAQ: VIAB (CBS).

Does the Trump outrage du jour feed a greater public interest in news and politics, thus driving up coverage, ratings, impressions and most of all, legal tender?

You bet ya.

Elite Media For Trump in 2020?

“So they (elite media) basically have to let me win. And eventually, probably six months before the election, they’ll be loving me because they’re saying, ‘Please, please, don’t lose Donald Trump.’ O.K.” – Donald Trump in the same New York Times interview

The talking heads on Meet the Depressed, Deface the Nation, This Week, let alone the partisans on CNN and MSNBC, will categorically deny they have a vested financial interest in Donald Trump’s ascendancy.

Deep down they want to bring him down to a crashing end (similar to Nixon in 1974) and provide wall-to-wall interpretive coverage of the carnage.

The result 43 years ago was Gerald Ford. The outcome this year would be Mike Pence. The “Bleeds It Leads” culture can tolerate virtually anything, except boredom.

Donald Trump provides the legacy and digital media outlets with unprecedented 24-7-365 outrage.  They are pontificating, bloviating and expecting only the worst from the Donald. Consider the projection from the “economist” below:

“If the question is when markets will recover, a first-pass answer is never.” – New York Times columnist Paul Krugman, the day after Trump’s victory.

In 2017, the benchmark S&P 500 finished up 22.46 percent; The Dow Jones, increased 25.08 percent and the tech/life sciences NASDAQ advanced, 27.09 percent.

Want to take along Krugman to Vegas?

More to the point” Wanna bet that all publicly traded media companies, owning America’s elite media, also recorded positive years benefitting their shareholders?

To top it off, their respective corporate tax rates were reduced from 35 percent to 21 percent as of yesterday.

And best of all for elite media, there is little doubt that Trump will continue to be “good copy” for months and years to come.

Is Donald Trump the gift that keeps on giving?

“I’m in favor of progress; it’s change I don’t like” – Mark Twain

The College Football Playoff is change; it’s not progress.


Instead it has become a shameless vehicle for ESECPN to proclaim the winner of a four-team playoff among the SEC, ACC and maybe the Big-12 as the “national” champion.

If Alabama doesn’t even capture its own division, let alone play and win the Southern Eastern Conference championship … macht nichts … then just place Nick Saban and the Crimson Tide in the College Football Playoff anyway!

What’s the purpose of conference championships?

USC wins the Pac-12 title on a Friday night. Who cares? It’s what happens on the next day that matters.

Ohio State wins the Big 10 title the next day, easily beating previously undefeated Wisconsin. That achievement should matter, until it doesn’t matter.

We all knew when there are five “Power” conferences, and only four playoff slots, one champion would be the odd man out, and not invited to the party.

But two conference champions not being selected to pave the way for two SEC teams to be anointed for the playoff … that’s highway robbery and every other metaphor of outrage that applies.

Clint Eastwood as “Dirty Harry” once opined that opinions are similar to sphincters, everyone has one.

With this introduction here are the dispassionate thoughts from an admitted Pac-12 supporter (i.e., USC undergrad, Oregon post-grad), the author of Almost DailyBrett:

If the Pac-12 is annually dismissed by the Pharisees at ESECPN, and our champion, USC at 11-2, is not even taken seriously for the College Football Playoff …

… And this year, the Big Ten champion, Ohio State 11-2, is also summarily deemed unworthy of the College Football Playoff, then let’s do something radical:

Go back to the good ole days.

The Pac-12 and the Big Ten champions play in The Granddaddy of Them All®, the Rose Bowl.

Yep, let’s celebrate a classic rematch of USC vs. Ohio State playing each other on New Year’s Day.

That’s way it was, and that’s how it should be.

The Granddaddy of Them All®

Oklahoma vs. Georgia in the Rose Bowl, gag me with the proverbial spoon.

The Sooner Schooner being paraded down Colorado Blvd., while UGA does his business in the bushes? Give me a break.

With the BSC followed by the College Football Playoff, we can now conclude college football has taken a huge step backwards.

Consider when Heisman Trophy winner Marcus Mariota and Oregon blew out Florida State 59-20, ending the Seminoles 30-game winning streak and holding the 2015 Rose Bowl Trophy.

Was that a reason for passionate celebration for the Pac-12 champion? Well no, because there was another game.

Ladies and Gentlemen, the Rose Bowl is the game. The author of Almost DailyBrett grew up 20 minutes away from Pasadena. Didn’t want to meet my maker without the Ducks once playing in the Rose Bowl, let alone winning it.

The College Football Playoff Doesn’t Work

We all know now the College Football Playoff doesn’t work.

Expanding it to eight games, just means more slots for SEC and ACC teams.

The Pac-12 and Big Ten should pull out of this monstrosity.

January 2, 2012; Pasadena, CA, USA; Oregon Ducks running back De’Anthony Thomas (6) runs the ball against the Wisconsin Badgers during the second half during the 2012 Rose Bowl. Mandatory Credit: Gary A. Vasquez-US PRESSWIRE

The two conferences should reestablish their exclusive with the Tournament of Roses, having their respective champions play on New Year’s Day.

If ESECPN wants to televise a “playoff” featuring the best-and-the-brightest of teams from the former Confederate States, go for it. Just pour some moonshine and scream “Go Bama, Go!”

Whattya think Rece “Bama” Davis? Concur Jesse “Gator” Palmer? Ditto David “Between the Hedges” Pollack?

For me, it’s time to go back to the Rose Bowl.

USC should be playing Ohio State in the historic Rose Bowl on New Year’s Day in Pasadena, California, not in the Cotton Bowl in Arlington Texas on December 29.

The playoff change did not work.

It’s progress to go back to the Rose Bowl.

(Washington Coach Chris Petersen) “should be thanking ESPN for actually having a relationship.” – MSESPN’s Kirk Herbstreit.

Really Kirk? You just personified the word, “arrogant.”

How dare Coach Petersen or any other mortal speak out against Made for Sports Networks/ Night Owl football games.

The Pac-12 and its $3 billion network masters have come up with this season’s not-so-subtle marketing spin: “Pac-12 After Dark.” The purpose is to provide Atlantic Seaboard and Midwest late-night programming for MSESPN and Fox Sports.

Better than infomercials, right?

What’s next for the conference: “Pac-12 After Midnight or Midnight Football Madness”?

Naturally, the three time-zone separation of the Left Coast and two hours for the forgotten time zone (e.g., Mountain) are a pure fact of geography. No argument. But does mean the Pac-12 should kiss the rings of the network masters?

More to the point, the late-night Pac-12 kickoffs make it oh-so-easy for the Football Pharisees on in God’s Time Zone (e.g., Eastern) to only focus on their anointed conferences: ACC, Big 10, Big 12 and of course, the ESECPN.

The Pac-12 champion has already been ruled out of the playoffs. Thank you Heather Dinich.

The Big Five Conferences are in reality in the Big Four Conferences.

Whattyathink Big 10 Joey Galloway and Herbstreit? Concur SEC Jesse Palmer and Rece Davis?

These nocturnal kickoff times (e.g., 10:45 pm EDT/7:45 pm PDT for last night’s USC vs. Arizona game) are rendering the “Conference of Champions” as virtually irrelevant when it comes to the College Football Playoff, but these games do provide entertainment before last call is proclaimed.

When will the Pac-12 Conference championship be decided? The answer is December 1 at 8pm  EST/5 pm PST in traffic gridlocked Santa Clara, CA on a Friday night.

And when will the other major conference games be played?

All of them are on Saturday, December 2: ACC in Charlotte, Big 10 in Indianapolis, Big 12 in Arlington, and SEC in Atlanta. The Pac-12 champion will be yesterday’s news … literally.

Thank you so much Pac-12 Commissioner Larry Scott for selling out the conference to the lowest bidder.

Grooving to Big 10 and SEC Networks in Pac-12 Territory

The author of Almost DailyBrett resides in one of the six Pac-12 states, so does that mean I can watch Pac-12 Networks?

If you subscribe to Charter Cable or Direct TV, the unfortunate answer is you can binge watch the SEC and Big 10 networks on the left coast, but not Pac-12 Networks. Reportedly, the conference has been in “negotiations” with these two providers for four-plus years.

What good is it to live in a Pac-12 state and watch Southern Eastern Conference and Big-10 sports? If a conference network is not available to its suffering fans, does the network make any sound?

And when our games are actually selected for broadcast for the major networks, you get to wait for the real major conferences to play their games before our nocturnal kickoffs.

Where Are the Pac-12 University Presidents?

Larry Scott was hired to shake up the sleepy Pac-12 commissioner’s office.

To his credit, he brought in the all-important Salt Lake City and Denver media markets with the accession of Utah and Colorado to the Pac-12. At this point the move appears to have benefited the two Mountain Zone schools with meager benefit to the rest of the conference.

The aforementioned Pac-12 Network is giving MSESPN and Fox Sports more reasons to avoid the conference teams with the possible exception of big market, USC.

The questions remain: Where are the Pac-12 university presidents?

Do they care more about television contracts than their students, alumni, student-athletes and fans?

Do they not comprehend the safety issues for thousands of people who are driving in the wee-morning hours after literally hours of libations and football?

There was a day in which Pac-12 games were played at civilized times including 12:30 pm, 1 pm, 3:30 pm and 5 pm, which allows them to be in the half-time discussions on the east coast.

Why can’t the university presidents deem that conference games will start no later than 6 pm PDT/PST and 7 pm (Arizona time in regards to the early fall heat)?

And while they are weighing whether selling out to the networks is a more pressing necessity than the basic mission of the university: educating students for the data-driven careers of tomorrow, they may also want to collectively ask the following Texas-ism:

Is Larry Scott all hat and no cattle?


Should the school

It was the agony of defeat … over and over again.

All throughout the garbage-time fourth quarter in South Bend, the voyeuristic NBC cameras kept focusing on the deadpan face of an obviously hurting 20-year-old college student.

He was anything Saturday but “So Good, So Cool, So Cal.”

The Associated Press pointed out that USC has already turned over the ball 19 times in eight games, emphasizing that 16 of these were committed by quarterback Sam Darnold.

There will be no all-expense-paid trip to New York in December.

Someone else will receive the Heisman.

There will be better days for Sam Darnold, maybe this coming weekend in Tempe.

He will celebrate his 21st birthday next June 5.

As a college professor, who once roamed the sidelines as a student football manager for both USC and Oregon in the mid-1970s, Almost DailyBrett must ask:

Are pre-season Heisman Trophy hype campaigns launched by university athletic departments/sports information offices in the best interest of a college-student/athlete, who is not old enough to legally order a beer?

Is the young stud ready for the plethora of writers, camera lenses, microphones and fawning stories? The media is absolutely superb at building up a celebrity; the beast is even better at crashing the new hero down to earth and stomping on him.

Some may contend these premature campaigns draw national media attention that carries over to the season and may lead to holding up the most famous stiff-arm in all of sports.

USC athletes need extra media attention in the second largest television market in the country?

Almost DailyBrett wonders whether more times than naught these athletic departments are setting up these young people, students at their school – most not ready for the limelight – for failure by the jury-judge-executioner media (e.g., MSESPN).

Believe it or not, these kids have to go to school, attend classes, submit papers, work on projects and take exams (okay, maybe not the University of North Carolina basketball team).

Your author knows as much as any other writer, how a mere university cannot control the Fourth Estate. If the folks in Bristol, Connecticut or Sports Illustrated wish to build up their list of Heisman candidates before the season starts, who is going to stop them?

Cats are easier to herd.

Halloween and The First CFP Rankings

The College Football Playoff Selection Committee will not release its rankings for the real contenders for the sport’s four playoff spots until Halloween, safely past the mid-point of the season.

If the NCAA is “wise” enough to put off the hoopla surrounding who could be playing in the first semifinal at the Rose Bowl and the second in the New Orleans Superdome, then why can’t this august body put a kibosh on overactive athletic departments, exploiting underage students?

Many say: “Where are the parents?” Almost DailyBrett asks: “Where are the university presidents?”

It doesn’t matter whether a student seeking the NFL degree attends a heavily covered traditional power (e.g., USC Heisman campaign for Sam Darnold and Matt Barkley) or less heavily covered sometimes power (e.g., Oregon with the Joey Harrington Times Square billboard and Marcus Mariota), the respective athletic departments/sports information departments need to remember the football team represents the university … not the other away around.

Football is a team sport. Yes, everyone knows a quarterback is the most equal-of-the-equals and has the best chance of holding up the Heisman hardware, but the trophy is not presented on a Southern California beach in August.

The 12+-week season is a grind. This year’s team may not be the same as last year’s team. Conferences abound with college towns and trap games. College football is much more unpredictable than the brand played by the National Field-Goal League (NFL).

Sam Darnold is talented, but clearly does not have the hogs in the offensive line or the skill players beside him. The Trojans are good, maybe the best in the Pac-12, in a down year for the conference. The league will not send a team to the playoff unless there is dog-eat-dog chaos in the other conferences.

Hopefully, Darnold’s parents will be wise enough to steer him to return to USC for another year. He needs the time to work on his game, hit the books and earn a degree in communications. There may even be a Heisman Trophy and the NFL dollars in his happier future.

Wonder if the USC Athletic Department/Sports Information Office can dial back the P.T. Barnum/Donald Trump hype and let a good college kid be a good college kid?





“The president of the United States tweeting negative things about your brand (e.g., ESPN) in an environment where you’re already at risk and you’re already on a downward trend, it’s just not what you want to see happening.” – Stephen Beck, cable TV consultant

“ESPN is about sports … not a political organization.” – ESPN President John Skipper

ESPN proclaims itself as “The Worldwide Leader in Sports.”

If that is true then why are so many labeling the troubled network: MSESPN?

Why is an ESPN anchor (e.g., Jamele Hill) taking to Twitter to call the president of the United States as a “White Supremacist” and a “Bigot”? Sounds like politics, not sports.

With the likes of Stephen Colbert, Rachel Maddow and Bill Maher filling up TV screens at other networks, does the avid sports fan tune into ESPN for affirmational political commentary?

Do you think more than a few of ESPN’s remaining viewers may not necessarily agree? More to the point, don’t they just want to watch their game of choice, and check out the highlights on “Sports Center”?

Predictably, Trump replied via his own customary tweet, reminding the world that ESPN is losing subscribers in a fast-and-furious way (e.g., 100 million in 2011 to 87 million now).

Time to sell the stock, Disney shares in particular?

Almost DailyBrett needs to ask a basic question: Why is the so-called “Worldwide Leader in Sports” becoming embroiled in politics when the nation is the most divided since the days of the Civil War?

Does the Bristol, Ct., network appreciate that contrary opinions may actually exist west of the Hudson? See 2016 Electoral College map for details.

Some have questioned why the network presented the Arthur Ashe Award to Caitlyn Jenner, provided sympathetic coverage of Colin Kaepernick not standing for the national anthem, moved Asian announcer Robert Lee out of the broadcast booth, fired conservative two-time World Series winner Curt Schilling, while not terminating Jamele Hill for her presidential broadsides?.

This commentary is not to suggest that ESPN should not cover provocative sports issues (e.g., O.J. Simpson parole hearing), but one cannot fathom the arbitrary direct shots by a sports network anchor at the commander-in-chief.

Analysts have stated that ESPN’s well-documented troubles are a product of market factors including widespread chord-cutting and the growing acceptance of streaming video. Okay. Then why potentially exacerbate the loss of 13 million viewers by angering millions of viewers, who may just happen to be conservative?

There is a reason why Fox News is the consistent ratings leader in cable news, easily beating MSNBC and CNN in the Nielsen Ratings. Why tick off huge swaths of the public?

“Ballmer and Butthead”

Almost DailyBrett earlier questioned Sun Microsystems founder and chief Scott McNealy’s obsession with Microsoft, who he saw as technology’s evil empire.

Thinking he was so friggin’ clever, McNealy drew laughter when he labeled Microsoft’s Steve Ballmer and Bill Gates as “Ballmer and Butthead.”

He also raised eyebrows for making these brash comments while his failing company harbored a $3 per share price. Alas after 28 years, Sun Microsystems went into oblivion having been absorbed by Oracle in 2010.

The connection with ESPN is that a company needs to appreciate its raison d’ etre. What are a corporation’s bread and butter? What is a firm’s brand? What are the meanings of the logo, signage, colors, fonts and style?

Southwest Airlines is “The Low-Fare Airline”; Nike is “Just Do It”; Apple is mainly the iPhone as reaffirmed last week. Sun Microsystems was Java script and servers, but the brand sadly degenerated into becoming synonymous with McNealy’s sophomoric punch lines.

ESPN is the “Worldwide Leader in Sports.” Does it want to be the worldwide leader in left-of-center sports commentary? If so, the network will become a niche player instead of the market-share leader in sports programming.

The adults at Fox Sports will then take over that leadership position, leaving MSESPN to cater to its chosen core of left-of-center “sports” fans.




“[If] you have, as performers will call it, ‘f–k you’ money, all that means is that I don’t have to do what I don’t want to do.” – Johnny Carson 

The original American dream consists of the spouse, the kidlets, the house in the burbs, the dog and the cat.

And to some extent, that long-standing vision of success still rocks on.

Even though many are still grousing in this summer of discontent, what CNBC calls the “Trump Rally” continues. Since the November 8 election, the NYSE is up 13.4 percent and it has increased 6.8 percent from Trump’s inauguration in January to July 7.

More than half of all Americans are making money in this bull market. These participants comprise the Investor Class, those who buy individual stocks, mutual funds and manage 401(k) portfolios and IRAs.

The unemployment rate is down to 4.4 percent; there is a labor shortage. That means wages are slowly rising, and there are more discretionary dollars to invest.

At the same time, there is no conceivable doubt that many are destitute, enduring desultory lives, living from one-paycheck to the next just to make ends meet. These ignored Americans made their presence known in a big way last fall.

And yet there are more than just a few, who have earned their F-U Money. They are not privileged. They worked. They saved. They invested. Thank (f..k) you very much.

As John Goodman said in The Gambler, own your house, have a “couple of bucks” in the bank, don’t drink … and you have your “Fortress of Solitude.”

To Almost DailyBrett, F-U Money equates to the freedom to do what you want to do, not what someone else tells you to do.

It is more than having the means to tell some irritating superior to go out and have passionate carnal knowledge with himself/herself, but having the confidence to back up the explicative.

Your author has never been a proponent of burning bridges, no matter how good it may feel at the moment. As George C. Patton recited: “All glory is fleeting.”

There is a responsibility that comes with F-U Money.

Are you prepared for your bluff to be called? Are you really serious, because your employer may happily accept your resignation. And then what?

Retirement? Decades at home? How many trips to the overpriced, upscale coffee shop can you make before it gets old?

Keep Overhead to a Minimum

Almost DailyBrett has always asked his classes: “What are the most vital public relations of all?” The answer: Your personal brand and reputation.

In your last act as a working stiff, do you want to be remembered for using the ultimate explicative with your employer? Who wants to hire you, if later you cool off and come to the conclusion that you made a mistake?

Are you certain this temporary euphoria will not stick to you like Velcro or an insensitive tweet, when we all know that digital is eternal?

Let’s say you gave your boss the final (middle) finger, when you know — or at least you believe — you have more than adequate F-U Money. Okay, now what?

Money Magazine suggested that one must calmly calculate what amount each year + inflation will be enough to ensure a moderately comfortable life. Next, figure out how many more years you can reasonably expect to be on this planet.

Finally, how much F-U Money do you really have? Is it enough to ensure your money doesn’t run out before you run out?

One suggestion that Almost DailyBrett will make for the F-U Money crowd is to own your residence outright: No mortgage, no monthly rent. Another point is to maintain fiscal discipline and to avoid recurring payments if you can (e.g., car payments, credit card bills, furniture purchases, orange doors to store your “stuff.”) and most of all, keep your overhead to a minimum.

Can you keep driving your same car, making periodic upkeep payments? If you can, you may be able to enjoy exotic trips every now and then.

You Decide When Enough Is Enough

One major advantage of F-U Money is you have the freedom of deciding when enough-is-enough as opposed to your employer selecting the time and place to put you out to pasture. There is an eternal satisfaction that comes from leaving on your own terms, not when someone who doesn’t necessarily have your best interest at heart determines when to put a fork in you, because you’re done in their eyes.

How many people do you know, who are surprised when they are cashiered after 15, 17, 20, 30 years on the job? What these poor souls see as eternal loyalty, maybe a few in younger management may regard as stagnation.

Maybe the best solution involves sweetly telling a superior that it’s time, perhaps it is past time for you to leave. You didn’t burn any bridges. You determined when it was time to depart on your own terms at time of your choosing. You’re not bitter. Best of all, you are leaving to do what you want to do – all because you have an F-U Account.







“Do I consider myself part of the casino capitalist process by which so few have so much and so many have so little by which Wall Street’s greed and recklessness wrecked this economy? No I don’t.” – Senator Bernie Sanders

Ever wonder why there are so few in the street carrying pitch forks?

Ditto for nocturnal torch-light parades?

Maybe the answer lies in the fact that Wall Street added $3.3 trillion in market capitalization (share prices x number of shares) since November 8. Translated: Investors are more than $3 trillion to the better since the election.

Whatever metric is used, the stock indices are sharply upward to the right: The NASDAQ increased 28 percent since the election, the S&P 500 is up 27 percent, and the Dow advanced 20 percent.According to Gallup, 55 percent of Americans owned individual stocks, stock mutual funds or managed 401(k) portfolios or IRAs in 2016. That figure is understandably down from 65 percent right before the economic crash in 2007, but it has been steadily advancing since then.

Almost DailyBrett will go out on the limb, and will contend the 55 percent number has grown since the historic 2016  election.

Predictably, the Gallup survey revealed that 88 percent of American families making over $75,000 are invested in individual securities, mutual funds and 401(k)s and IRAs. More than half of those (56 percent) making between $30,000 and $75,000 are invested in stocks.

The survey also revealed that 73 percent with bachelor’s degrees own stocks, mutual funds or invest retirement accounts, and 83 percent with master’s degrees or above also are investing in these same U.S. markets.

When one takes a second to ponder that 55 percent of middle-and-upper income Americans are participating in stocks, mutual funds, 401(k) portfolios and IRAs, the conclusion is obvious: America now has an investor class that is growing in numbers and wealth.

What’s the alternative for those investing for their retirement, their children’s education or that dream vacation? Bank interest rates that barely keep up with inflation? Speculative real estate? Stashing gobs of cash under the bedroom mattress?

And yet there was an ill-fated movement to tarnish America’s markets, Occupy Wall Street.

And now there are efforts in a handful of progressive states to impose a 20 percent “privilege tax” on the fees of financial advisors. Hmmm … wonder if this tax will be passed onto investors, the very same people who are trying to fund their retirement or college for their kids?

Attacking The Cash Cow?

“ … You could put half of Trump’s supporters into what I call the ‘Basket of Deplorables’. Right? The racist, sexist, homophobic, xenophobic, Islamaphobic — you name it.” – Hillary Clinton.

“ … There are 47 percent who are with him (Obama), who are dependent upon government, who believe that they are victims, who believe that government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you name it … And so my job is not to worry about those people.” – Mitt Romney.

What do Mitt Romney and Hillary Clinton have in common besides being guilty of lambasting literally millions of people in one unwise campaign utterance?

They both lost the presidency.

Winston Churchill once said: “The inherent vice of capitalism is the unequal sharing of blessings; the inherent virtue of socialism is the equal sharing of miseries.”

Wall Street will never be perfect. The playing field has never been flat. Having said that, far more win with stocks, mutual funds, 401(k) plans and IRAs than lose. It has been upward to the right on a jagged line since 1929.

Maybe that is the reason why America has a more-than-half of its working age population investing in global markets. And for those investing, the six-plus months since the election has produced a record modern-era, bull market for any new president.

Granted, there will be those in the streets who bode ill for American markets, favor “privilege taxes” to stimulate more compulsory redistribution, and are maybe just a tad nostalgic for the mismanaged Occupy Wall Street debacle.

Do they really want to attack Wall Street and by extension America’s 55 percent and growing, investor class heading into the mid-terms of 2018 and beyond? Are these overheated rhetorical thrusts, smart politics?

If they relish in glorious defeat, they can insult America’s investor class to the content of their bleeding hearts.

They also should consider and ponder that America now has a new quiet majority, who fund their dreams with a simple click of the mouse while watching the tickers on CNBC.







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