Category: Blogging


Who do reporters, editors, correspondents and pundits respect the most?

The answer: Fellow reporters, editors, correspondents and pundits.

And seemingly all of them are thinking alike.

pattonthinking2

Especially during my tenure as a gubernatorial press secretary, the author of Almost DailyBrett was often flabbergasted by the theories developed out of thin air by the media about why A. occurred or why B. happened.

Keep in mind we are talking about the late 1980s, long before ubiquitous mobile devices and 140-character Twitter president-elect proclamations.

In Sacramento, many of these postulations and theories were developed at Frank Fat’s or some other watering hole. Seemingly, the more drinks consumed the closer the media bonded, and a consensus was eventually reached about a budding theory.

The reason this dubious habit is important, is that press secretaries need to be aware of what the media are saying to themselves, and what conclusions they are collectively making. There is better than a 50/50 chance these theories will be brought to your governor’s attention for a response in a news conference or media briefing.

Fast forward to the present day and the insular habit has not changed, but the way these theories and postulations are transmitted among the media has shifted radically … namely Twitter.

Yes, Donald Trump is not the only one using/misusing social media Twitter for 140-character-or-less pontifications and bloviations.

“If Everyone is Thinking Alike, Then Someone Isn’t Thinking.” – General George S. Patton

Gotta love General George.

The conventional thinking to date was that President Harry Truman’s come-from-behind victory over New York Governor Thomas Dewey in 1948 was the greatest upset in presidential campaign history.

Scratch that thought. Last month’s victory by Donald Trump over prohibitive favorite Hillary Clinton shocked the nation, and particularly confounded the-everyone-is-thinking-alike elite media/punditocracy.

Considering that most of them habitat a skinny island east of the Hudson River or are confined within the Beltway, it is easy to understand how prevailing sentiment and conventional wisdom becomes exactly that: prevailing sentiment and conventional wisdom.

As Otto von Bismarck was famously quoted, those who appreciate sausage and the law should see neither of them made. Maybe the same is true for how the elite media/punditocracy reaches consensus of their version of reality.

First: the political class virtually ignores digital democratization. For example, the second (town hall) debate between The Donald and Hillary drew a record 17 million tweets and 92.4 million Facebook likes, posts, comments and shares.

during the town hall debate at Washington University on October 9, 2016 in St Louis, Missouri. This is the second of three presidential debates scheduled prior to the November 8th election.

Town hall debate at Washington University on October 9, 2016 in St Louis, Missouri. This is the second of three presidential debates scheduled prior to the November 8th election.

Conceivably, the elite media had access to a treasure trove of digital input from the public. True not all of it is accurate and relevant, but turning it all aside is a manifestation of arrogance. In their defense, the elite media may ask: ‘Where do you start?’ Almost DailyBrett opines the media should not ignore the anxiety of John and Mary Q. Citizen from Wisconsin, Michigan or Pennsylvania. Angst Matters.

Second: The elite media/punditocracy engages in restricted collusion. Instead of using digital media to access outside sources, they instead employ Twitter and networked laptops and mobile devices to talk exclusively to each other. The most egregious case is when news aggregator Buzz Feed announced the winner of the first 2012 Obama vs. Romney debate, 45 minutes before the closing statements.

And once the debate was over, the media pile-on session ensued to the detriment of President Barack Obama.

Third: The digital democratization crowd contends that more public input via social, mobile and cloud will result in a continuous weakening of Agenda Setting Theory or the notion that elite media (i.e., New York Times, Wall Street Journal, Washington Post, ABC, CBS, NBC …) not only frame the national agenda, but they actually provide intellectual guidance to a grateful nation.

As it turns out, the opposite was true. Media collusion via digital media actually strengthened, not weakened Agenda Setting Theory.

Fourth: And probably the most important point of all, the Real Clear Politics Right Track/Wrong Track barometer has been consistently below the Mendoza Line. You do not run a “Morning in America” stay-the-course campaign when 32.1 percent believe the country is on the right track and conversely 55.7 percent contend the country is on the wrong track.

Did the elite media really pay attention to the Right Track/Wrong Track barometer? Did they ask the real folks across the fruited plain why they are so disappointed, frustrated and downright angry? Did they question why Hillary Clinton ran a status-quo campaign in a change year?

msnbcelection1

This is not the first time the author of Almost DailyBrett picked a fight with those who buy ink-by-the-barrel. Let’s face it, the elite media/punditocracy needed to open up their collective ears and listen to the chorus from the hinterland. Instead they mounted their ivory towers and proclaimed that Hillary was the candidate with all of the experience, all of the endorsements, most of the money, and the GOTV operation to win the presidency in a cakewalk.

Upon quiet reflection in the aftermath, these elite reporters and prominent pundits may want to drop the arrogance for a nanosecond or two, and consider the reason why each of them was given two ears and only one mouth.

https://almostdailybrett.wordpress.com/2016/11/27/drinking-their-own-bath-water/

http://www.thewrap.com/donald-trump-hillary-clinton-presidential-debate-twitter-facebook/

http://www.washingtonpost.com/opinions/dana-milbank-trending-on-twitter-groupthink/2012/10/23/130f6208-1d54-11e2-9cd5-b55c38388962_story.html

http://www.realclearpolitics.com/

http://www.baltimoresun.com/news/opinion/oped/

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“You can’t always get what you want. But if you try sometime you find: You get what you need.” – Jagger, Richards

Sometimes life turns in directions you never anticipated.

Three years ago, the author of Almost DailyBrett couldn’t find Ellensburg, Washington on the map. This geographical gap in knowledge was not particularly troubling. Why would it be?DSC01202

Having said that, yours truly is writing this blog in a Central Washington University office with the customary diplomas, commissions and photos on the wall as if this result was always somehow in the cards … even though I did not know it for years.

Six years ago, my world consisted of the vaunted six-figures, incredible expenses and working myself to the bone. There was also plenty of time in never-ending traffic jams, three-hour marathon meetings and weekend sales conferences to day-dream about doing more in life including bestowing knowledge to the next generation and serving as a mentor.

There was money, but no time to enjoy the legal tender.

And then a spark came a break that led to a change and with it a second career.

One of my Edelman clients (e.g., TSMC director of brand management) was an adjunct instructor at Santa Clara University. He had a recurring problem. He was required to report to Taiwan, and he couldn’t teach his MBA-students. Would I run his classroom for nearly three hours on a Saturday morning?

Wait a minute; you want me to lecture for 165 minutes about financial communications to 15 Poindexters?

Believe it or not, that’s how it started.

There was also an additional kick in the proverbial derriere: the global economy took a multi-year siesta circa 2008-and-forward. Life was changing. There also seemed to be a concerted effort by society to “pasteurize” literally thousands of Baby Boomers at advanced levels of “maturity” (e.g., more than 50-years+ young).

It was time for something revolutionary for your blog author, including taking the GRE (what a blast) not once, but twice.

Drinking Beer With Fellow College Students … Once Again

Almost DailyBrett earlier discussed taking the plunge into a second career, including serving as a (non-striking) Graduate Teaching Fellow (GTF), attaining a master’s degree as a non-traditional student (read: older), becoming an adjunct instructor and finally landing a hard-to-acquire tenure-track assistant professor position in public relations and advertising.beerUO

How’s that for telling those who thought I was ready for pasture to (insert unpleasant phrase here)?

Is it simply a matter of having the will to change, a long resume and everything else will fall in place for those wishing a mid-life academic career?

Not in the slightest. Ponder the Top 10 “intervening variables” to use an academic term:

  • Academic Prejudice. Do universities hire the best-and-the-brightest? Nope, particularly those who received advanced degrees from your university. The reasoning: The profs who taught you as a little academic whipper-snapper will never envision you as a colleague. To have a chance of coming back and teaching at your university, it is best to receive an even higher degree (e.g., Ph.D) from a university far, far away in another universe.
  • Advanced degree or No-Advanced Degree? Almost DailyBrett recommends pursuing a fellowship, resulting in not only a no-cost master’s degree or higher, but also valuable daily teaching and mentoring experience and a stipend. Advanced degrees are “preferred” by virtually every college and university. There are ways around this rule (e.g., professors of practice), but once again these are low-percentage “exceptions” and no way close to standard.
  • Bureaucracy is eternal and laborious. The universal academic mascot for colleges and universities (not the athletic teams; some of which move at warp speed) would be the snail. If college administrators were left to invent the personal computer, the IBM compatible would be debuting this year as opposed to 1981. There are three speeds in academia: Slow, slower and not-at-all.
  • Comprehend the academic and professional worlds are diametrically opposed. Ivory towers say they want oodles of real-world experience, but at the same time they really don’t totally trust non-academic experience. At this point in your life, you will not have the commensurate record of academic publishing and conference presentations, and you never will. Face it and get over it: you will never be treated the same.
  • Digital Immigrants teaching Digital Natives. Engaging on a daily basis on Facebook, Twitter and LinkedIn and blogging is not enough. These social media “first movers” are now 10-years old and older. You need to upgrade your digital skill sets to include Pinterest (2010), Instagram (2010) and Snapchat (2011) and their inevitable successors.
  • Grading is the worst. Pontificating and bloviating your hard-earned knowledge with your PowerPoint and clicker in a classroom or lecture hall setting is just one part of the job. Syllabi are becoming ever-longer legal contracts, trying to cover every possible uncertainty. Colleges are now even demanding “grading rubrics.” Trust me, there are no corporate bosses that have rubrics. You either do the job or someone else will soon be holding your position.
  • Grade grubbing is even worse.  Young Party Dude will most likely not complain about his C+ on his latest paper. There are oodles of others who will tell you how hard they worked (they need to actually study). What is the worst grade you can give anyone? An “F”? Try a “B+.”
  • Publish or Perish. Similar to the absolutes of death and taxes, there is also the issue of research and service requirements. Life is much more than teaching and grading. It is also hours of research to write a massive tome, submitted to an obscure and molasses-moving academic journal and/or presented at some Holiday-Inn conference. Just as marathoners hit the “wall” at 18 miles, many would-be academic Wunderkindern never make it past the publishing barrier.
  • Research über Alles. Teaching the undergrads is far down on the level-of-esteem list at most universities, particularly R-1 or Research Ones. Tenured professors must work on their Reeesuuuuurrrrcccchhhh. The lecturing and grading of the proletariat is best left to those at the bottom of the academic world totem pole.
  • Vow of Poverty. What are raises? Those taking the plunge into an academic second career need to ensure their nest-eggs are filled. Academia pays a fraction of what can be gained in the private sector, particularly when compared to Silicon Valley, San Francisco, Gotham or the Beltway.

The purpose of this exercise is to provide a real-world peek into the world of academia. It may be for you; it may not. Before you take the GRE, apply for admission and fellowships, make plans to uproot your life, you need to first have your eyes wide open.

The bottom line: Academia is a satisfying world, but it is far from perfect. Most grind their teeth about inflexibility and glacier-like change of the university world. Keep in mind, there are major issues in the corporate, non-profit and public sectors too.

Sometimes you have to get what you need.

Editor’s Note: To be more accurate, The Almost DailyBrett headline should read “From Assistant Press Secretary to Assistant Professor.” Alas, the alliteration is not the same.

http://www.prsa.org/Intelligence/TheStrategist/Articles/view/11473/1125/From_PR_Professional_to_PR_Professor_The_Long_and?spMailingID=12893176&spUserID=ODkxMDgzMDgwMTkS1&spJobID=743018301&spRep

https://almostdailybrett.wordpress.com/2013/08/11/taking-the-gre-again/

https://almostdailybrett.wordpress.com/2014/12/03/are-striking-uo-graduate-teaching-fellows-certifiable/

https://almostdailybrett.wordpress.com/2014/03/04/launching-a-second-career-2/

https://almostdailybrett.wordpress.com/2015/11/20/research-uber-alles/

 

 

 

“We had an enormous, world-historic campaign catastrophe.” Matt Bennett, former Michael Dukakis presidential campaign volunteer

I didn’t give it another thought.” – Former Massachusetts Governor Michael Dukakis.

You don’t put stuff on your head if you’re president. That’s Politics 101.” – President Barack Obama

Does anybody remember Michael Dukakis wearing a combat helmet, riding around in an M1A1-Abrahms Main Battle tank in September 1988, to prove he was tough enough for the presidency?

**FOR USE WITH AP LIFESTYLES** **FILE*** This Sept. 13, 1988 file photo shows Democratic Presidential candidate Michael Dukakis as he gets a free ride in one of General Dynamics' new M1-A-1 battle tanks at its land systems division in Sterling Heights, Mich. (AP Photo/Michael E. Samojeden, FILE)

**FOR USE WITH AP LIFESTYLES** **FILE*** This Sept. 13, 1988 file photo shows Democratic Presidential candidate Michael Dukakis as he gets a free ride in one of General Dynamics’ new M1-A-1 battle tanks at its land systems division in Sterling Heights, Mich. (AP Photo/Michael E. Samojeden, FILE)

He just didn’t look right in the way-too-big battle helmet for a candidate who was a little guy … literally.

Dukakis looked even worse riding around in a battle tank circle-after-circle in front of 90 laughing reporters. The tank photo op was a bad idea in which someone … anyone with authority … on the Dukakis campaign needed not only to say, “no,” but “hell no.”

It was only a matter of nanoseconds before the tank footage found its way into the tender mercies of Bush media Meister Roger Ailes and campaign director Lee Atwater. They leapt like coiled vipers and quickly came up with a devastating advertisement, questioning Dukakis’ record on national defense and using the “goofy” tank footage to drive home the point.

What is really sad is that Dukakis advance dude Bennett had put on the very same helmet, looked into the mirror and concluded he looked silly in it. He was convinced it would come across even worse on the diminutive governor.

He called the Boston headquarters to warn them to cancel the event. No one listened. The rest is political history.

When Almost DailyBrett reflects back on this avoidable public relations disaster, one needs to contemplate that Twitter was still a bird, Facebook was a scrap-book, and the name “LinkedIn” would draw blank expressions. And what was a YouTube in 1988?

Today, Web 2.0 (e.g., blogging and social media) would take the tank catastrophe and spread to all corners of the globe within five minutes.

“Which Ever Way the Wind Blows”

Facebook was just being hatched in a Harvard dorm room in 2004. Twitter was two years away from being born. And yet there were millions chatting away on the Internet.kerrywindsurf

Some were discussing John Kerry going one way on his wind-surfing board, and then going the other way, before turning around and then heading in the other direction once again. The footage was set to the Blue Danube Waltz, courtesy of President George W. Bush’s campaign.

The point, which John Kerry’s unfortunate photo-op aided and abetted, was that Kerry was a flip-flopper, particularly in this voting pattern on the Iraq War. The Nantucket windsurfing image, the resulting ad and other factors helped convince the electorate that Kerry was not ready for the White House.bushmission

This is not to suggest that Bush was totally adept at photo opportunities. The “Mission Accomplished” banner on the U.S.S. Abraham Lincoln to declare the end of the Iraq War in 2003 was quickly and repeatedly mocked as the Iraqi insurgency inflicted years of casualties on American troops in the region.

Hillary, the Subway and Five Swipes of the Metro Card

“A Picture is Worth a Thousand Words.” – English Idiom

All of this Almost DailyBrett reminiscing brings us to the question of Hillary and the New York Subway platform. That damn electronic MetroCard (sorry Bernie the NYC Subway doesn’t use “tokens” anymore) took five agonizing swipes to finally work for Madam Secretary Clinton.hillarycard

Alas, it was only a matter of time before Saturday Night Live (SNL) would turn the subway platform snafu into a skit, also reminding everyone that Hillary has lost seven-out-of-her-last-eight contests to Bernie.

Was the temperamental subway scanner a metaphor of the state of the Clinton campaign?

Wasn’t the advance team supposed to “grease” the card scanner to make damn sure it always worked for Hillary? Isn’t that the job of the advance dudes and dudettes?

Politicians using props and photo opportunities to provide images for campaigns goes back to kissing babies and whistle-stop speeches.

And yet the rules have changed, where the little gets magnified and the catastrophic becomes digitally viral in nanoseconds.

Hillary’s ultimate electoral fate most likely will not be decided because of the humorous Hillary-on-the-subway platform goof-up (Has the former senator from New York ever ridden the subway before?). The “reset button” with now recalcitrant Russia may be more egregious. Guess Hillary knows a thing or two about symbols that go wrong.hillaryreset

Having said that, American political history is riddled with stories of photo-ops gone wrong (e.g., Nixon walking the beach in San Clemente in dress slacks and wingtips). Now with mobile devices and social media the tender-loving-care needed to stage these events is greater than ever.

And if a campaign tanks, the pain will not be felt within hours, but in seconds instead.

http://www.history.com/topics/us-presidents/presidential-elections/videos/tank-ride

http://www.politico.com/magazine/story/2013/11/dukakis-and-the-tank-099119

http://archive.boston.com/news/nation/articles/2004/09/23/bush_ad_plays_on_kerry_windsurfing/

https://en.wikipedia.org/wiki/Mission_Accomplished_speech

https://www.youtube.com/watch?v=ZwQkBfBs958

http://time.com/4285452/hillary-clinton-new-york-subay-metrocard-turnstile/

http://www.cnn.com/videos/politics/2016/04/10/snl-hillary-clinton-subway-newday.cnn/video/playlists/snl-politics/

http://www.huffingtonpost.com/entry/michele-bachmann-nyc-subway_us_5707d7bce4b04bf520ff4da0

http://www.huffingtonpost.com/entry/hillary-clinton-new-york-saturday-night-live_us_570a58a9e4b01422324940ef

 

 

Some contend that you can’t quantify, “free media.”

Oh, really?

How about $2 billion in estimated free media for one, Donald Trump?trumpratings

To be more accurate let’s be sure to call publicity, public relations and dealing with the media for what it really is: Earned Media. There is absolutely nothing “free” about facing the music posed by the Fourth Estate.

And when it comes to wall-the-wall conventional-and-digital media coverage, no one rivals Donald Trump. The media just can’t get enough of the developer-reality TV personality-turned presidential candidate. They may instinctively not like him, but who cares for now; he’s good for ratings.

When a Republican presidential debate (e.g., sometimes a sophomoric verbal food fight) comes to an end, the host network each-and-every time interviews Trump first before turning to any other contender.

Is all the fawning attention on The Donald emanating exclusively from Fox News? Consider the ongoing feud between Trump and network boss Roger Ailes and the answer is an obvious, “no.” The GOP populist (oxymoron?) is also in demand on CNN and (gasp…), MSNBC.

Trump’s two remaining challengers for the Republican nomination have not even come close when it comes to earned media. According to mediaQuant and its analysis of media exposure equated to advertising dollars and media outlet influence and reach, Texas Senator Ted Cruz has drawn $313 million and Ohio Governor John Kasich has secured only $38 million.

Guess who is winning the Republican nomination fight?trumpmedia

On the other side of the great political divide, Senator Bernie Sanders has repeatedly complained about the influence of money in political campaigns and has called for the overturning of the 2010 U.S, Supreme Court decision Citizens United v. FEC.

In all due respect to the honorable senator, the possible future government imposition of advertising spending limitations (e.g., paid media) for political action committees (PAC), corporations and unions would have zero impact on earned media … and for that matter owned media (i.e., websites, social media, blogs, events, brochures …).

What’s ironic is Trump is certainly the wealthiest candidate to ever contest for the presidency (e.g., somewhere between $4 billion and $10 billion in personal net worth), and yet he doesn’t rely on advertising (only $10 million) or extensive PAC contributions. Why would he have to, if the media will provide gobs of free access to its airwaves, digital content and newsprint?

How about $400 million worth of media time in the last month alone?

Schadenfreude Journalism

“They [the Marines] break you down in order to build you back up.” – Oft-heard description of the tender-loving care exhibited by the U.S. Marine Corps

“The job of the newspaper is to comfort the afflicted and afflict the comfortable” — Chicago Evening Post journalist and humorist Finley Peter Dunne

The danger that comes from overreliance on earned media can be exhibited by the U.S.M.C.’s Camp Pendleton boot camp in California, but in reverse.

Instead of breaking you down in order to build you back up, the media loves to build you up only to gleefully bring you crashing down into a pile of personal wreckage. Almost DailyBrett has been known to refer to this practice as either ‘Vulture Journalism’ or ‘Schadenfreude Journalism.’vulture

The media is just so darn happy that you are so sad.

Remember President Gary Hart, President Newt Gingrich or President John Edwards?

What movie won this year’s Academy Award for best picture? Spotlight, the story of how the special investigative unit of the Boston Globe exposed the systemic neglect of Cardinal Bernard Law, allowing literally hundreds of pedophile priests to prey upon literally thousands of young boys and girls.

It’s hard to imagine a bigger target than the Catholic Church. Guess the comb-over scalp of Donald Trump will serve these purposes for now.

The Big-Three networks and the 24-7-365 cable news types are basking in the advertising dollars that come from Trump-driven higher ratings, but do the media elites and Washington political class really want Republican Trump to be sitting in the Oval Office? The answer is obvious.

Let’s ask here and now, has there ever been a bigger political target for a salivating carnivorous media in the post-Richard-Nixon era than one Donald Trump?

Those who live by earned media die by earned media.

Most reporters, editors and correspondents literally take a vow of poverty in order to enter the brutal and volatile profession of journalism. They can only imagine a Donald Trump lifestyle, but will never have the personal resources to even come close. Will they care about a Comb Over smack down?

They will relish in afflicting his personal comfort, and most of all denying him the White House.trumpratings1

Republicans often complain about a double standard, not only having to contest the Democrats but the media as well. Take this equation and multiply it by 10 … or how about 100?

When the dust settles in early November, there is little doubt the undisputed earned media champion will be Donald Trump.

And also when in the dust settles in early November, will the earned media whipping boy also be Donald Trump? Don’t bet against it.

http://www.nytimes.com/2016/03/16/upshot/measuring-donald-trumps-mammoth-advantage-in-free-media.html?_r=0

https://www.washingtonpost.com/blogs/right-turn/wp/2016/03/15/the-medias-2b-gift-to-trump/

http://time.com/money/4260127/trump-free-media-coverage-2-billion/

https://en.wikipedia.org/wiki/Citizens_United_v._FEC

http://breakingmuscle.com/sports-psychology/what-the-marines-know-about-discipline-that-will-make-you-a-better-athlete

http://breakingmuscle.com/sports-psychology/what-the-marines-know-about-discipline-that-will-make-you-a-better-athlete

https://almostdailybrett.wordpress.com/2016/02/15/persona-matters/

https://almostdailybrett.wordpress.com/2016/02/01/megyn-kelly-and-the-beast/

http://www.poynter.org/2014/today-in-media-history-mr-dooley-the-job-of-the-newspaper-is-to-comfort-the-afflicted-and-afflict-the-comfortable/273081/

http://www.nytimes.com/2015/11/06/movies/review-in-spotlight-the-boston-globe-digs-up-the-catholic-churchs-dirt.html

https://www.bostonglobe.com/news/special-reports/2002/01/06/church-allowed-abuse-priest-for-years/cSHfGkTIrAT25qKGvBuDNM/story.html

 

 

 

 

 

 

 

 

 

The equivalent of one Big House filled with fans has clicked on Almost DailyBrett.bighouse

Well close enough. Michigan’s “Big House” officially holds 109,901. This blog passed the 100K page views mark Wednesday. Okay maybe not exactly as much as one Big House, but it’s good enough for government work.

Just as important, if not even more so, Almost DailyBrett has drawn more than 62,000 unique visitors, easily exceeding the 54,000 stated capacity of Autzen Stadium in Eugene. Fortunately, this blog is not as noisy as Oregon’s friendly confines.Autzenatnight

Certainly a lot of water has flowed up the Willamette since Almost DailyBrett debuted in July 2009. During that entire summer month, there were a grand total of … seven page views. Yep, there were only seven pairs of eyes that clicked on this blog. One would be tempted to ask: If Almost DailyBrett was posted in a forest and there wasn’t anyone to click on it, did it make any sound?

So what are my sentiments about having a blog, which has reached and exceeded the 100,000 page-view after 378 posts during the course of past 79 months?

Humbling, in a word.

It’s also awesome when one contemplates that Moore’s Law (number of transistors on a piece of silicon real estate doubles every 18-24 months) and resultant Web 2.0, makes online publishing possible. Are we starting to take web publishing for granted?

Image converted using ifftoany

Image converted using ifftoany

What really blows the mind of the author of Almost DailyBrett is this blog has been read in 144 or more countries around the world. There are more than a few days when every continent on the planet is represented. Try doing that in the age of newspapers. Imposible.

Some believe that blogging is dead. These poor souls are just wrong.

The largest blogging site, WordPress, hosts 74.6 million blogs, drawing 409 million readers to 16.3 billion pages. Every day WordPress features 618 million new posts, attracting 55 million daily comments. Seventy-one percent of WordPress blogs are posted in English; 5 percent in Spanish.

Any best of all: No Hyper Text Markup Language (HTML) is necessary.

And yet there are literally millions of dead blogs, oodles of morbid blogs. Almost DailyBrett could have been a deceased blog, but it similar to so many others, survived and persevered.

Seven Strategies for Blogging Glory

  1. There should be joy in your blogging. This is a tremendous opportunity to share your opinions, to demonstrate thought leadership and build your own brand. Keep in mind that digital is eternal. Follow the rule that if you are upset and despondent to stay away from the keyboard. Wait until you are in a proper frame of mood. Pathos is a key component of blogging, being out-of-control is fraught with peril._MG_1292 (3)
  2. Take Care with Your Blog Name. Your blog should afford you the opportunity literally way in on any issue. You should not paint yourself with a title that is restrictive (e.g., “At the Movies”) unless you want to be a one-trick blogging pony. Yours truly went to parochial school for 12-long years. Contemplated Give Us Our Daily Bread … Give Us our Daily Brett. Eventually the name matriculated to Almost DailyBrett, flexibility and branding at the same time.
  3. Pull > Push. Every successful blog employs “push” techniques such as headlines, blurbs, URLs and JPEGs on Facebook, LinkedIn, Twitter etc. (the latter imposes the Draconian 140-character rule). More importantly are “pull” strategies to attract the search engines including categories and tags. Almost DailyBrett guesstimates that for every one page view that comes from pushing out the blog to social media another eight page views comes from search engine marketing or SEM.
  4. Digital Rules; Analog Matters. There is zero doubt that attracting the digital search engines is the predominate method to attract search engines, which translates into page views and visitors, keep in mind that old-fashioned Journalism still matters. Write compelling headlines. Think What, When, Where, Who, Why, How and Who Cares in the first two of three paragraphs of your blog. We live in a 140-character Twitter and texting world … get to the point.
  5. Provocative, Not Notorious. Every one of your readers is precious. They are on this planet for only so long. Don’t be afraid of being provocative. Take a stand and defend it. Respect the opinions of others. Don’t live in a filter bubble. Engage in a conversation … but remember: Be offensive without being offensive.
  6. Think Skin … To A Point. Criticism and sassy/snarky responses are part of blogging. If you are NOT receiving digging responses from time-to-time, there is something wrong with your blog. Keep in mind there are boundaries. Just as you should never use outright profanities, name calling and slurs, you should not tolerate them either.
  7. Don’t Agonize. This point is the reciprocal of having joy in your blogging. If the topic for your next blog post is not coming immediately to mind, don’t panic. As former Supreme Court Justice Potter Stewart famously said about pornography, “I know it, when I see it.” Trust me, your subject will come to you sooner or later.blog

Almost DailyBrett today sets out on the trail of another 100,000 page views, and more importantly 100,000 total visitors from around the world. Your author is proud to say that 20+ years after the onset of Web 2.0 that blogging thrives.

Demonstrate thought leadership.

Lead the conversation.

Make the world a better place.

Blog baby, blog!

 

Almost DailyBrett

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 28,000 times in 2015. If it were a concert at Sydney Opera House, it would take about 10 sold-out performances for that many people to see it.

Click here to see the complete report.

“For some ten years I have kept a journal more or less regularly as a vehicle for adjusting my own perspective. I’ve found it a convenient way of stepping back occasionally to see what forms and shades my sometimes hectic activities were leaving on the canvas of my life.” – Former New York Governor Mario Cuomo (1932-2015)cuomo

Seems so simple, and for more than just a few … terrifying.

Just write every day for 15 minutes a day, every day.

That was the advice to post-graduate students by University of Oregon School of Journalism and Communication, Department of Women’s and Gender Studies, Professor Carol Stabile.

Good advice from my former across the cul-de-sac neighbor.stabile

Sorry to say, we are not talking about cumulative texting every day for four hours or more … With all due respect from the author of Almost DailyBrett that is not writing. LOL, SOL, BTW, BRB, JK, FOMO and the timeless WTF do not and will never constitute written expression or even coming close to contributing to the canvas of life.

Instead, we are discussing the practice of actually sitting down each and every day and writing for 15 minutes or longer.

Why would we want to do that? How about to improve our writing and thinking abilities?

Here’s the key question: What should you write about?

If you are asking that particular question, it may point to another issue: You may not be reading enough.

Yes in order to write; you need to read and read and read …

Canvas of Life

“An astrologist sent me a horoscope that said I was going to die on election day. I don’t know if she meant literally or figuratively. Just in case she means it literally, I think I’ll vote early.” – Cuomo diary on 1982 general election eve

Cuomo’s diaries of his difficult 1982 Democratic primary against NYC mayor Edward Koch and general election campaign for the governorship of New York were a hit in the mid-1980s.

Considering that my boss (e.g., Governor George Deukmejian) went through a similar process in the same year, just from the other side of the aisle, and across the country in California drew me to Cuomo’s diaries.

Cuomo wrote in the pre-dawn hours before heading out for a full-and-frantic day of politicking. Guess there are some not requiring the standard eight-hours of sleep that mumsy recommended.

The former New York governor used the old-fashioned pen and journal for his diaries, reflecting the historical fact the IBM PC had just been invented. Today, we will most likely opt for a lap top or tablet to write … even though pen and paper still works in this digital age. Heck Moses used his own tablets thousands of years ago.

There is so much happening in the world to write about, more good than bad. Yep, your author has been accused of being a Pollyanna.unicorn

The Economist just this week wrote about “Unicorns.” Yep, those highly capitalized and inventive, privately held companies with valuations exceeding $1 billion that are in no hurry to take their shares public … Uber, Airbnb, SpaceX, Pinterest, Dropbox, Snapchat …

Some lament the gyrations of Wall Street; sometimes the market is overbought and sometimes it is oversold … the choppy trend line is upward to the right.

Almost DailyBrett wrote about the Silly Season of politics, essentially recommending not getting one’s knickers in a twist about the bloviations of Donald Trump or Bernie Sanders. Believe it or not, the political process has a way of moderating itself.

Summer is upon us (at least in the Northern Hemisphere) and it is a magical time of Urlaub that wundervolle Zeit for vacationing, exploring and sampling yummy wines and refreshing microbrews. Ahh … Gemütlichkeit … Le Dolce Vida.

Soon the days will grow shorter, the air will become cooler and the leaves will start to change colors, it will be that magical time: college football season. There is something about the pageantry of the fall spectacle that serves as a rebirth and pleasant thoughts of another New Year’s Day In Pasadena.

Please excuse my bout of positive vibrations. Yes Almost DailyBrett recognizes there is and will always be the cup half-empty portion of the world. This blog is indeed pragmatic and recognizes it is much more difficult to be always positive, than the latter.

Go away Gloomy Gus and Negative Nancy.

The point is this: The Canvas of Life has so much to read about and more importantly to write about.

Sit down for your 15 minutes and write to your heart’s content. And if you are brave enough, publish your journal. The digital ones-and-zeroes of binary code will enable your self-publishing.

It only takes 15 minutes each day, every day.

http://wgs.uoregon.edu/profile/cstabile/

https://cstabile.wordpress.com/

http://www.cnn.com/2015/01/01/us/mario-cuomo-dies-new-york-governor/

http://www.nytimes.com/2015/01/02/nyregion/mario-cuomo-new-york-governor-and-liberal-beacon-dies-at-82.html?_r=0

http://www.economist.com/news/leaders/21659745-silicon-valley-should-be-celebrated-its-insularity-risks-backlash-empire-geeks

https://almostdailybrett.wordpress.com/2015/07/12/the-silly-season/

 

 

 

 

Or unemployed …

justinesacco

Love him or despise him, you can always count on Mr. Warm and Fuzzy, Charles Barkley, to have an opinion. In this particular case, he has a point: Sometimes the Internet draws fools into its web.

When it comes to anything and everything binary code, one must always recognize that digital is indeed eternal. Weigh these examples.adamsmithvante

  • Former $200K+ Vante CFO Adam Smith took a video of himself berating Rachel, a Chick-fil-A employee working the drive-thru window, about the company’s position on same-sex marriage and posted it on YouTube. He was fired. He can’t find a job.
  • IAC/InterActiveCorp senior director of corporate communications Justine Sacco dashed off her insensitive tweet about AIDS in Africa just before she flew to Cape Town, South Africa. Her tweet went viral. She was terminated before her plane landed.

Let’s ask here and now: Why are so many so damn cavalier when it comes to Twitter’s 140 characters?

Why are some so consumed with posting every minute detail about their lives on Facebook, no matter how trivial?

Do we have to post every still on Instagram or upload every video on YouTube, no matter how mundane or in some cases, obnoxious and offensive?

Why will others insist on uttering every-and-any political thought that comes in between their ears on WordPress, Wix, Tumblr or any other blogging site? Maybe we are not interested, let alone enamored, with your political views?

Barkley is not a fan of social media and has the luxury to say so. He and many others assume a who cares attitude toward the Internet. For the rest of us mere mortals, we know that social, mobile and cloud are game changers.

The World Wide Web is the classic definition of a destructive technology, the biggest communications advancement since Johannes Gutenberg invented the printing press in the 15th Century. We can communicate to-and-from virtually any place on the planet in a matter of seconds, 24/7/365.

The Genie is not going back into the lantern.

The real question is whether we are using these tools with the care they require. Think of it this way: blogging, social media and other digital forms of communication are “radioactive.” They are not monolithic (e.g., think “Friends” for Facebook and “Connections” for LinkedIn), but they all have the potential and the capability to get us in trouble in nanoseconds.

They can be abused. Why do some insist upon posting literally anything about their daily lives on the net? How many baby pictures are necessary? How many images of casseroles are required? How many more cat photos do we need to see?

Okay, the author of Almost DailyBrett pleads guilty when it comes to felines; yes, I have posted a tabby cat photo or two on Facebook.

Reputation Management for an Eternal Digital World

“Someday that party picture is going to bite them when they seek a senior corporate job or public office. I think they should wake up now, and become aware of the extent to which they’re sharing parts of themselves that one day they may wish they had kept private.”– Don Tapscott, Author of “Grown Up Digital”

The most important public relations of all are personal public relations.party

Would a hiring manager performing a Google search (okay Yahoo and Bing too) uncovering photo of the obviously inebriated Florida Gator fan doing a little pole dancing, automatically disqualify this individual?

Is that fair?

Does the hiring manager actually know the individual?

Most likely, the answers are “yes,” “no,” and “no.” Translated: The candidate is disqualified. It’s not really fair. And the hiring manager does not know the individual … and yet she or he doesn’t want to become acquainted with the “candidate.” The digital ones-and-zeroes that make up the photo tell the story, and it is not a good tale.

Some have expressed a concern, particularly college students, that the vast majority of their photos of Facebook and elsewhere (hopefully not LinkedIn) usually come with a drink in one hand. Does the preponderance of party photos send an unwanted message? Is alcohol a problem? Maybe they should do a little surfing on Google images and see if there are one (or two) too many fiesta photos?

Studies have revealed that executive recruiters (e.g., headhunters) spend only 6.25 seconds on a contender’s LinkedIn profile, and the first place they go? A potential candidate’s photo.

If that is indeed the case, wouldn’t someone interested in personal reputation management choose the most professional JPEG possible? One would think so, and yet Almost DailyBrett has seen LinkedIn portrait photos that are more appropriate for Match.com.

Internet Jail?

“A little payback. Sometimes there are consequences for being a dick.” – TYT Network Young Turks host Ana Kasparian

Can Schadenfreude or the celebration of someone’s demise get a little out of hand?

Kasparian’s sidekick, Cenk Uygur, wondered if Adam Smith (not to be confused with the Adam Smith of Wealth of Nations fame) will ever get a job again, any job, let alone a six-figure position.saccolanding

Sacco’s sin, which she fully comprehended when she landed in Cape Town, is even worse, particularly when you consider that she rose in the ranks to become a senior communicator for a major media conglomerate. If she can’t police her own dialogue, why would a reputable firm turn over its messaging, branding and reputation management to Mizz Intemperate Tweet?

Both Adam and Justine are in Internet Prison. Did they earn a lifelong sentence? Is that fair? Maybe not. Will it change? Maybe not.

What did Sir Charles say about “Fools” and the “Internet”?

https://www.youtube.com/watch?v=Gha5rNS6WyI

https://www.tytnetwork.com/

http://www.businessinsider.com/former-vante-cfo-adam-smith-apologizes-for-bullying-chick-fil-a-worker-2012-8

http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=0

http://iac.com/

http://www.forbes.com/sites/susanadams/2012/03/26/what-your-resume-is-up-against/

 

 

 

 

 

 

“This person is an idiot … Perfect for Ph.D candidacy”

“This whole blog is an audition for a commentator position on Fox News! If so, well-played, sir. Your inability to look past the length of your nose and complete lack of logic make you a shoo-in.”

“I’m puking in my mouth.

“Total Douche-o-Rama.”

gtf

Maybe this Perfect Idiot Douche-o-Rama should compete for a doctorate?

Or a pundit on Fox News?

Never in recorded history has a humble blog drawn so much vitriol when the stakes were so low.

At Least The Name Was Spelled Right

Far worse than being misquoted is not being quoted at all.” – Former Presidential Communications Director Pat Buchanan

“Communicators need to learn how to handle the hecklers on social media.  It is now a required skill. I know of two agencies and three Silicon Valley companies who include this in their pre-employment tests. What a great real-life example to show them (students)!“ — Colleen Pizarev, PR Newswire Vice President

Writing a provocative blog (e.g., Almost DailyBrett) is not for the meek and mild. My December 3 post about the recent strike by the Graduate Teaching Fellows (GTF) at the University of Oregon is a case in point. Fortunately, the Graduate Teaching Fellows Federation union (GTFF) finally caved in to the university and no further damage was done to the school’s 25,000 students and/or faculty.

If one is not willing to venture an opinion and take calculated chances, then why write a blog in the first place? Think of it this way: A blog is the most discretionary of all reads.

There is a huge difference between being provocative-controversial and being notorious. The first is responsible; the latter, irresponsible.

So what are the best ways to respond to online hecklers, yes even those who take issue with: “Your tactics here are a clear sign of your ignorance and privilege”?_MG_1292 (3)

 

Dem’s fighting words, but one must pick her-or-his battles.

Taking the High Road

The juvenile level of discourse you’ve displayed in these comments makes me embarrassed that you have a degree from my alma mater (e.g., M.A. from the University of Oregon).”

What are effective strategies when it comes to responding to the most determined of online hecklers?

  1. Avoid Writing Blogs When Upset and Frustrated in the First Place

There are times when you want to give someone or some organization a piece of your mind. That is not the time to write a blog. Your posts need to be thoughtful and based upon concrete facts to back your assertions. This is not to say that you cannot be provocative and controversial. Most blogs do not draw comments, generate Facebook “shares” and/or cause fur to fly. Every once in awhile this is indeed the case

  1. Never Engage in a Public Urination Contest

Learn how to be offensive without being OFFENSIVE. Dirty Harry (e.g., Clint Eastwood) always expressed his point of view (sometimes with his .44 Magnum), but most of the time he went just a tad too far. For a blogger you can respond to the heckler and parry back the verbal volleys, but you should never lose your cool and engage in a public urination battle. The results will not be pretty. There are times you want to engage the heckler, and there are others when you want to leave unanswered the charge/allegation. Your pride is not injured, if you allow the heckler to have the last word.Dirty Harry (1971)

 

  1. Pick and Choose Your Battles

The intent of the heckler is to bully, intimidate and silence dissent. Some are just not used to anyone standing up to them. We all have the First Amendment of Free Speech. A blogger has just as much right to compete in the Marketplace of Ideas as anyone else. If the heckler resorts to childish name calling, utters ugly slurs or demonstrates racist, sexist or other nasty behavior, it is best to NOT post that individual’s comments and to disengage.

  1. Allow the Heckler to Build Your SEO, Then Disengage

Keep in mind, the heckler is doing you the blogger a huge favor. The search engines (e.g., bots) take note of digital activity … the ones and zeroes of binary code … flowing to-and-from your blog URL. Every foray from the heckler can be met in kind with a witty and/or clever reply. For you this is a victory in the SEO (Search Engine Optimization) arena. Let the invectives fly across cyberspace.

  1. Always Take the High Road

Turning the other cheek results in two throbbing cheeks even in the online space. Engaging the heckler to demonstrate that your dissent will not be silenced is noble, provided you are cool, calm and collected … and always take the high road. Remember: You wrote the blog. The heckler(s) is/are responding. As the instigator, you are the one driving the story.

  1. Don’t Lose Any Sleep

As a tadpole, you learned some variation of “sticks and stones will break my bones … “ These wise words still apply all of these decades later. Get a good night’s sleep. Maybe your next blog will draw even more hecklers.

https://almostdailybrett.wordpress.com/2014/12/03/are-striking-uo-graduate-teaching-fellows-certifiable/

http://www.prnewsonline.com/water-cooler/2012/07/27/5-tips-for-dealing-with-hecklers-on-twitter/

http://www.problogger.net/archives/2008/03/09/how-to-deal-with-blog-hecklers/

 

After nearly three decades in the political, association, corporate and agency trenches of professional public relations, and the last four years intensely studying an increasingly complex industry from academic settings, Almost DailyBrett is ready to take a stab at the 17 essential qualities of the consummate PR practitioner.

Please note the list is not meant to be exhaustive and undoubtedly some vital characteristics will be missing. If that is the case, please let this humble blog know your thoughts. For better or for worse, here are the Top 17 attributes of the super-star public relations professionals in alphabetical order:

1. Attuned to the World 

Even though it is impossible to capture everything that is happening on this quickly changing planet, the best PR professionals are well versed even in cases in which their knowledge is one-mile wide and one-inch deep. They don’t know everything; they are not afraid and their ego will allow them to simply state: “I don’t know.” Having said that, they are good at getting to the bottom of an issue quickly, and then presenting the answer in the best interest of their employer/client. 

atlas2.“Be Quick, But Don’t Hurry”

The famous John Wooden quote definitely applies to super PR practitioners. Sometimes it is best to buy time. You may suspect you have the right answer, but your instinct guides you to seek out more. This is especially true in crisis situations. A great PR pro is quick, but never hasty. She or he instinctively knows that a rushed answer or editing of a vital document may result in a wrong response. The best counsel may be to quietly recite: “One Mississippi, Two Mississippi,” before offering a response. That little extra time can make all the difference in the world. 

3. Communications Choreography 

Similar to a producer or director of a Broadway play, the 21st Century PR star knows how to ensure that all the dancers, actors, actresses are in the right place, the lines are perfectly delivered and the music is on key. In the case of public relations, the research has been completed; the messages are composed; the communications are ready to be delivered, and the follow-up evaluation is set to be undertaken. It is without a doubt: Message-Candidate-Campaign in that order.

4. Confident Presentation Skills 

Glossophobia (e.g., fear of public speaking) is not in the vocabulary of the effective public relations professional. She or he responds with a smile, while deep down inside sneering at reportedly the number one fear of most people, public speaking. The great pro doesn’t seek out the stage, but doesn’t shy away for it either. Once there, the message is confidently delivered and questions are coolly answered.

janis

5. Constructive Listening 

Two of the most effective public relations professionals the author of Almost DailyBrett ever had the privilege to meet, are two of the best when it comes to constructive listening: Janis MacKenzie of MacKenzie Communications in San Francisco, and Bruce Entin of Silicon Valley Communication Partners. For both of them, the issues and concerns of you the client or you the subordinate are the only topics on their minds, even though in reality there are always many competing demands for their mental bandwidth. The point is they made time for you. They care. They are ready to help.

Entin

6. Cool Under Pressure

Did someone mention the word, “cool?” We are not talking about being smooth. Instead, we are focusing on a skilled communicator that stays composed when others are losing their heads. Is the company stock down five points? Does a product need to be recalled? Is the CEO being terminated? At least the Bay Bridge is not in the water (remember being told, just that). The sun will come up in the morning. The birds will chirp. The bees will buzz. Life will go on. 

7. Doberman, Not A Cocker Spaniel 

A Cocker Spaniel PR practitioner is simply proficient in providing necessary information to the conventional and digital media. A Doberman PR pro is just as knowledgeable, but even more to the point is also an impassioned advocate and will fiercely guard and protect the reputation and brand of the client/employer. If getting into a fight with a reporter/editor/analyst is deemed necessary, then that is what the job requires. The cheap-shot stops here.

8. Expansive Vocabulary 

A winning public relations professional is a well-read/versed professional. This practitioner is skilled in the use of English, the lingua franca of international business. Knowledge of a second or third language is highly desirable in our digitally flattened global village. It is not just a matter of knowing the words and the meanings behind them, but the right words at the right time in the right settings.

9. Fiduciary Responsibility & CSR 

It has become de rigueur for a public relations professional to advocate corporate social responsibility (CSR) or “doing good.” The best PR practitioners balance CSR with fiduciary responsibility or “doing well.” Fiduciary Responsibility and CSR are not mutually exclusive. PR pros, who understand this undeniable truth, have a better chance of being invited to sit at the boardroom table.

10. Great Student/Lifelong Learner 

What is the next killer app? What is the next “destructive technology?” How is social, mobile and cloud driving technology? What is the next driving mantra in global communications (e.g., radical transparency)? How can we best show (e.g., infographics) as well as speak and write? These are all questions that are constantly pondered by the student, lifelong-learner, PR pro.

11. Honest, Ethical, Reliable 

The first two of PRSA’s core values are “responsible advocacy” and “honesty.” Public relations practitioners are not Switzerland. They are not neutral. They are advocates. Some contend that PR pros cannot be persuasive advocates, advancing a well-researched set of arguments, and maintaining the highest standards of integrity at the same time.

Au contraire!

12. Offensive Without Being Offensive 

Being able to passionately debate crucial points and not make it personal with those who differ is a vital skill, not in great supply. Can you be offensive without being offensive? The best PR pros know, the most important public relations are personal public relations, and that includes interactions with work colleagues and teammates.

13. Qualitative and Quantitative

In our increasingly complex digital world, we cannot escape numbers and statistics. As Chris Roush of the University of North Carolina wrote in his Show Me the Money, behind every number is a story. The superb PR pro, particularly those in corporate public relations and investor relations, can build relationships (qualitative skills) with those closely following publicly traded corporations (e.g., investors, analysts, employees, suppliers, distributors). They are just as adept in reading income statements, balance sheets, cash-flow statements and interpreting the psychology of global markets (quantitative skills).

hoar

14. Refined Sense of Humor

One of the legendary public relations professionals in Silicon Valley history (i.e., Apple, Fairchild, Miller/Shandwick Technologies) was also one of the funniest, the late Fred Hoar. As he was fond of telling anybody and everybody, “that’s Fred, spelled F-R-E-D.” Every year, he served as the master of ceremonies for the SIA (Semiconductor Industry Association) Forecast and Award Dinner, and brought down the house each time with his “hick and stick.” Yours truly was charged with determining whether Fred’s humor met the standards for mixed company in a business setting. Guess you win some and lose some. Regardless, Fred was a crack-up and delightful to know.

15. Superior Judgment

The best PR pros instinctively know the difference between being “bright” and being “smart.” They are not the same. The latter is much more valuable than the former. Sometimes rocket scientists are best being left on the launching pad or maybe just at their workstations. Some are good at stakeholder relationships; some are not. That is why smart PR pros, who can provide sage counsel to those of infinite wisdom, are the best and the brightest in our profession.

16. Tech Savvy 

The 21st Century public relations practitioner is digital, not analog. As Thomas Friedman wrote in The World is Flat, the planet has been made measures of magnitude smaller by the ones-and-zeroes of binary code. All brands and reputations are in 24/7/365 play as a result of instantaneous digital publishing. The Genie is not going back into the lantern. Forward-looking PR professionals embrace new technology communications tools, and are always looking to the horizon for the next destructive technology force. During the course of my career, no PR pro was better in studying engineering and technology than Howard High of Intel, now with life sciences company, Fluidigm Corporation.howardhigh

17. Thought Leader 

Not only do the best PR pros advocate thought leadership by clients, who have proved standing on critical issues of public interest, they also use digital (i.e., blogging, social media, infographics) and conventional tools (i.e., presentations, commentaries, contributed articles etc.). They are always learning and as a result, they have wisdom to share and sage counsel to provide … particularly as it applies to instantaneous world of communications.

Editor’s Note: As the former SIA director of Communications, Janis and her firm served as our PR counselor. Fred was everyone’s friend, and the “Valley” is not the same without him. Howard was the chair of the SIA Communications Committee and provided invaluable counsel as the industry was finally able to open the Japan market. Bruce was my first superior during my decade at LSI Logic. He was the best boss in my career, and now is an even better friend. Naturally these are not the only PR super-stars on the planet, but they are fine examples of the species.

http://www.prsa.org/aboutprsa/ethics/codeenglish/#.VI4DuZU5BCo

http://www.mackenziesf.com/about/janis-mackenzie/

http://siliconvalleycom.com/Bruce_Entin.html

http://www.sfgate.com/bayarea/article/Frederick-Hoar-Silicon-Valley-master-of-PR-2831416.php

https://www.linkedin.com/pub/howard-high/12/aa6/b06

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