Category: Communications Choreography


“I think that coding should be required in every public school in the world.” Tim Cook, Apple CEO

Move over English.

Is coding rapidly becoming the new universal language?

Can coding proficiency be the answer for chronic voluntary male non-employment, and all the societal problems that come from too many idle masculine hands?

Certainly, Tim Cook has obvious motivation in advocating coding widespread proficiency. Apple always needs the best-and-the-brightest when it comes to geeky engineers (redundant).

Nonetheless at least one-third of all in-demand jobs right now require some form of computer coding. Why not make this necessary skill, compulsory in all secondary schools, colleges and universities?

Consider the recent report by the McKinsey Global Institute projecting that 15 percent of the global workforce may be required to change jobs in the next 15 years (or worse, lose them) because of coding-driven automation.

McKinsey projected that 75 million to 375 million workers will be required to change occupation categories while another 400 to 800 million could be displaced by automation and will be required to find new jobs entirely.

Which side of the fence does one want to be standing? Do we want to elect to kick off in the javelin throwing contest (learn coding) or receive (hope for the best)?

Get the point?

More Important Than English?

“If I were a French student and I were 10 years old, I think it would be more important for me to learn coding than English. I’m not telling people not to learn English in some form … this [coding] is a language that you can [use to] express yourself to 7 billion people in the world.” – Cook speaking in Paris

For the longest time the dead-tongue Latin phrase, Lingua Franca, equated to English being the universal language of business and commerce, including the one used by air traffic controllers regardless of the flag being flown below the control tower.

For example, the Georgetown University Law Center reportedly is packing classes in coding for those who aspire to practice before the highest courts in the land, including the Supreme Court.

When it comes to seeking out key words and concepts in Supreme Court rulings, there are times when Google Search just doesn’t cut it … but coding does.

Instead of income redistribution from achievers to others to achieve social justice, it may be more vital for the public and private sectors to encourage the study of computer programming to narrow the income gap or at least to prevent the divide from growing larger.

How’s that for thinking outside the proverbial box?

Getting Idle Men Off Their Collective Derrieres

“It is impossible to imagine any earlier generation in which such a huge swath of prime-age men would voluntarily absent themselves from the workforce, living instead on the largesse of women they knew and taxpayers they did not.” – Nicholas Eberstadt, American Enterprise Institute

Eberstadt in his “Men Without Work: America’s Invisible Crisis” concluded that 32 percent of working age men are voluntarily not working, choosing instead to live off the largesse of working women or some form of government assistance (e.g., three/fifths are on disability).

Their daily modus operandi may consist of 5.5 hours of video games, internet, binge television, eating, drinking and opioids. The bi-products of these idle hands are obesity, alcoholism, crime and drug addiction.

Conversely, the good news emanating from the Bureau of Labor Statistics about an overall unemployment rate of 4.1 percent, points to a coming/already present labor shortage.

There are jobs out there, dudes.

Oh … you don’t want to put on that blue vest and work at the big-box store or the green apron of a barista? The service economy is not for you? Women are better than you when it comes to serving customer?.

What is a realistic answer?

How about coding? If you can work the TV remote and the video-game controller, you obviously have some level of primitive knowledge of the magic of binary code.

Can you imagine the increase of our national competitiveness if we can prod even 1 million idle men off their duffs and into the classroom/training center to learn coding?

Maybe there should be a national public relations campaign to convince idle men that coding is not only cool, but masculine too.

https://www.wearedevelopers.com/coding-is-the-new-lingua-franca-of-the-modern-digital-economy/

https://www.cnbc.com/2017/10/12/apple-ceo-tim-cook-learning-to-code-is-so-important.html

https://www.cnbc.com/2017/09/19/the-25-highest-paying-jobs-in-america.html

http://fortune.com/2017/10/13/tim-cook-coding-english/

https://www.merriam-webster.com/dictionary/lingua%20franca

https://www.theatlantic.com/business/archive/2017/03/mortality-of-american-men-and-the-labor-force/520329/

http://www.nationalreview.com/article/440758/nicholas-eberstadts-men-without-work-american-males-who-choose-not-work

https://www.mckinsey.com/global-themes/future-of-organizations-and-work/what-the-future-of-work-will-mean-for-jobs-skills-and-wages

https://www.bls.gov/news.release/empsit.nr0.htm

 

 

 

 

 

 

 

 

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“The president of the United States tweeting negative things about your brand (e.g., ESPN) in an environment where you’re already at risk and you’re already on a downward trend, it’s just not what you want to see happening.” – Stephen Beck, cable TV consultant

“ESPN is about sports … not a political organization.” – ESPN President John Skipper

ESPN proclaims itself as “The Worldwide Leader in Sports.”

If that is true then why are so many labeling the troubled network: MSESPN?

Why is an ESPN anchor (e.g., Jamele Hill) taking to Twitter to call the president of the United States as a “White Supremacist” and a “Bigot”? Sounds like politics, not sports.

With the likes of Stephen Colbert, Rachel Maddow and Bill Maher filling up TV screens at other networks, does the avid sports fan tune into ESPN for affirmational political commentary?

Do you think more than a few of ESPN’s remaining viewers may not necessarily agree? More to the point, don’t they just want to watch their game of choice, and check out the highlights on “Sports Center”?

Predictably, Trump replied via his own customary tweet, reminding the world that ESPN is losing subscribers in a fast-and-furious way (e.g., 100 million in 2011 to 87 million now).

Time to sell the stock, Disney shares in particular?

Almost DailyBrett needs to ask a basic question: Why is the so-called “Worldwide Leader in Sports” becoming embroiled in politics when the nation is the most divided since the days of the Civil War?

Does the Bristol, Ct., network appreciate that contrary opinions may actually exist west of the Hudson? See 2016 Electoral College map for details.

Some have questioned why the network presented the Arthur Ashe Award to Caitlyn Jenner, provided sympathetic coverage of Colin Kaepernick not standing for the national anthem, moved Asian announcer Robert Lee out of the broadcast booth, fired conservative two-time World Series winner Curt Schilling, while not terminating Jamele Hill for her presidential broadsides?.

This commentary is not to suggest that ESPN should not cover provocative sports issues (e.g., O.J. Simpson parole hearing), but one cannot fathom the arbitrary direct shots by a sports network anchor at the commander-in-chief.

Analysts have stated that ESPN’s well-documented troubles are a product of market factors including widespread chord-cutting and the growing acceptance of streaming video. Okay. Then why potentially exacerbate the loss of 13 million viewers by angering millions of viewers, who may just happen to be conservative?

There is a reason why Fox News is the consistent ratings leader in cable news, easily beating MSNBC and CNN in the Nielsen Ratings. Why tick off huge swaths of the public?

“Ballmer and Butthead”

Almost DailyBrett earlier questioned Sun Microsystems founder and chief Scott McNealy’s obsession with Microsoft, who he saw as technology’s evil empire.

Thinking he was so friggin’ clever, McNealy drew laughter when he labeled Microsoft’s Steve Ballmer and Bill Gates as “Ballmer and Butthead.”

He also raised eyebrows for making these brash comments while his failing company harbored a $3 per share price. Alas after 28 years, Sun Microsystems went into oblivion having been absorbed by Oracle in 2010.

The connection with ESPN is that a company needs to appreciate its raison d’ etre. What are a corporation’s bread and butter? What is a firm’s brand? What are the meanings of the logo, signage, colors, fonts and style?

Southwest Airlines is “The Low-Fare Airline”; Nike is “Just Do It”; Apple is mainly the iPhone as reaffirmed last week. Sun Microsystems was Java script and servers, but the brand sadly degenerated into becoming synonymous with McNealy’s sophomoric punch lines.

ESPN is the “Worldwide Leader in Sports.” Does it want to be the worldwide leader in left-of-center sports commentary? If so, the network will become a niche player instead of the market-share leader in sports programming.

The adults at Fox Sports will then take over that leadership position, leaving MSESPN to cater to its chosen core of left-of-center “sports” fans.

http://money.cnn.com/2017/09/15/media/trump-espn/

http://www.cnn.com/2017/09/15/politics/jemele-hill-espn/

http://www.politico.com/story/2017/09/15/trump-kicks-espn-where-it-hurts-242785

http://www.complex.com/pop-culture/2013/09/tech-ceos-talking-shit-about-their-rivals/mcnealy-shots-on-gates-and-ballmer

https://www.recode.net/2016/5/4/11634208/scott-mcnealy-is-stepping-down-from-the-ceo-job-you-didnt-know-he-had

https://almostdailybrett.wordpress.com/2011/08/12/%E2%80%9Cballmer-and-butthead%E2%80%9D/

http://insider.foxnews.com/2017/09/12/espn-jemele-hill-calls-donald-trump-white-supremacist-kid-rock-pandering-racists

 

 

 

The BMW Museum and BMW World are located directly across from each other at the headquarters of the luxury auto/motorcycle designer/manufacturer in München.

Bayerische Motoren Werke (e.g., Bavarian Motor Works or BMW) adopted the tag, keeping faith with the “Rule of Three”: The Ultimate Driving Machine.

Based upon the company’s expert use of the English language and conceivably the home German Sprache as well, BMW achieved the much desired marketing goal of less is more.

Translated, BMW was able to deliver a compelling message to its target audiences (i.e., customers, media, shareholders, suppliers) using an economy of words. At the same time, each word has purpose with a powerful amplifying adjective to enhance the corporate brand and to drive sales (no pun intended).

And for the most part there is little repetition of words and no clichés (see “solutions”).

Here is how BMW at its museum describes its legendary design and engineering prowess:

 

Let’s breakdown BMW’s 101-word statement by sentence with a focus on carefully selected nouns and powerful modifying adjectives. The Almost DailyBrett (ADB) commentary follows each sentence.

“At BMW, designs are created by people for people.

ADB: The brand is immediately identified. Short, punchy attention-grabbing opening.

“In an inspiring culture of dialogue, a wide variety of disciplines, expertise and experience are combined to become an unrivaled creative force.

ADB: Skillful use of the Rule of Three: disciplines, expertise and experience. Powerful adjectives modifying concluding noun – unrivaled creative force.

“The common goal is to achieve the perfect harmonious development process for designing a vehicle.

ADB: BMW designers and engineers work as a team, using “the perfect harmonious development process … .” All organizations seek out skillful team players.

“The unique feature of this process is the internal design competition.

ADB: The “unique” feature is “competition” in internal design. As Martha would say, creative tension is a ‘Good thing.’

“It ensures the power of innovation is always present.

ADB: “Power” and “Innovation” are two of the most vibrant words in any language

“Only a strong team with a professional approach can successfully complete this demanding competitive stage.

ADB: This statement misses no opportunities to present compelling nouns with enhancing adjectives: Strong before team; Successfully before complete; Demanding and competitive before stage.

“Commitment, enthusiasm, perfection and a passion for every single detail are the key elements in producing a successful design.”

ADB: Rule of Three once again – Commitment, enthusiasm, perfection. Pathos or passion for every single detail. Key modifying elements. Strong verb: producing. Successful before design.

Let’s face it. Marketing in the 21st Century is far too many times subject to clichés or lazy combinations of buzz words.

For example, FedEx shamefully took the overused “Sustainable” and the mind-numbing “Solutions” and came up with … you guessed it … “Sustainable Solutions” for its ad about how the package carrying company’s planes and trucks protect the critters in the forest.

Gag!

How’s that for green washing on steroids?

Less is More

“The way in which information is exchanged so quickly has forever changed the way in which people want to consume information. They demand that things be condensed into 20-second sound bites. With complex problems, this is exceedingly difficult, but to be an effective communicator and leader you need to be able to condense complex items down to the core and be able to do this quickly.” – Tony Blair, former UK Prime Minister.

Certainly, BMW is not the only company on the planet that makes the most out of the least number of words. Having said that, BMW is mindful of Prime Minister Blair’s admonition, which is particularly relevant in our microscopic-attention span, texting culture.

 

Here are the nouns that BMW chronologically chose to tell the story: Designs, Culture, Dialogue, Disciplines, Expertise, Experience, Force, Goal, Development Process, Features, Competition, Power, Innovation, Team, Approach, Commitment, Enthusiasm, Perfection, Passion.

Now let’s examine the adjectives – once again in chronological sequence – to amplify the nouns to present BMW’s engineering culture: Inspiring, Unrivaled. Creative, Perfect, Harmonious, Unique, Internal, Strong, Professional, Demanding, Competitive, Successful.

Almost DailyBrett is fired up after reviewing that list.

As an assistant professor of public relations, investor relations and integrated marketing communications, your author knows the bottom line is to tell the story, and to tell it well.

BMW achieved this worthy goal in just 101 skillfully chosen words and bolstered the legendary, iconic brand as well.

Wunderbar!

How would you like to hold a thankless job in which your boss loathes the media, the media in turn hates your boss, and you’re stuck in between?

To top it off, the White House press secretary is never good enough to satisfy all of the internal and external critics. There is also one “critic,” who is the most equal of all and demonstrates all the signs of being insatiable.

Deputy White House Press Secretary Sarah Huckabee Sanders holds the daily press briefing at the White House in Washington, U.S. July 11, 2017. REUTERS/Jonathan Ernst

Former Trump press secretary Sean Spicer just did Sarah Huckabee Sanders and by extension the entire nation a huge favor. He quit.

Please don’t let the door hit you too hard on the backside, Sean. You were overmatched for the job from day one. The only one who is crying is Melissa McCarthy of SNL.

As a former press secretary, albeit for a mere state (California), the author of Almost DailyBrett understands the pressure associated with being a message developer and voice for the administration, simultaneously charged with the caring, comforting and nurturing of the Capital Press Corps.

One of the major surprises in your author’s three-decade career in public relations is the inconvenient fact the majority of communications practitioners – particularly at PR firms — never come in contact with a living, breathing reporter/editor/correspondent.

These august professionals may talk a great game, but they literally run for cover when it comes time for on-the-record, stakes-are-high dialogue. Gasp … they  actually may be quoted/misquoted.

Standing Behind the White House Media Podium

Still remember sitting in the White House media center watching Ronald Reagan’s deputy press secretary Larry Speakes conduct the morning briefing with elite media — Helen Thomas (UPI), Sam Donaldson (ABC), Lesley Stahl (CBS) and Chris Wallace (NBC) — all sitting in the first row.

Serving as press secretary for the nation’s chief executive with a target on his or her back is the pinnacle of public relations. You have to be offensive without being offensive. Humor is a huge plus. Institutional knowledge is vital. Most of all you must instinctively know when to punt (e.g., “I don’t know”), buy time, and come back with a winning answer, which separates the enduring press secretaries with those who hide in the bushes.

Presidential press secretaries used to be an old boys club: Pierre Salinger, Ron Ziegler, Jody Powell, Speakes, Marlin Fitzwater, George Stephanopoulos …

Huckabee Sanders is now the third woman to hold the title of White House Press Secretary, serving as a lead on message development and delivering the daily briefings to the carnivorous media. Dee Dee Myers (Clinton, 1993-1994) was the first, Dana Perino (W. Bush, 2007-2009) was the second, and now Sarah Huckabee Sanders.

Perino in her open-advice-to-Sarah-Huckabee-Sanders column implored her to embrace and enjoy the job, actually being thankful for the opportunity to serve.

As a woman, Sarah Huckabee Sanders, 34, has already been viciously attacked for her appearance by Daily Beast columnist Ira Madison III. Madison tweeted that Sanders was a “butch queen first in drags at the ball.” Madison the Third later retracted the tweet and apologized, but his misogynist and homophobic digs have already left their mark.

To her credit, Huckabee Sanders has not overreacted to this insult. She knows more of the same, if not worse are in the offing. Think of it this way: she seems to be a natural for the job. After all she is the daughter of former Arkansas Governor Mike Huckabee, and the contact sport of politics is not new to her.

Huckabee Sanders also understands that more heavy lifting is required for a Republican press secretary than those holding the same job for a Democratic incumbent. The media tilts heavily to the left, and appears in most cases to be incapable of being fair and objective to President Trump.

Life is not fair. Translated; the magnified challenges of this awesome responsibility under fire on an uneven playing field also provide tremendous opportunities for Sarah to distinguish herself as a good/great press secretary.

If Huckabee Sanders can turn the temperature down even just a hair, introduce a greater sense of professionalism to the White House briefings (e.g., turn the cameras back on) while at the same time, serving as an impassioned advocate for her boss and the administration, she will have done a great service to the nation.

More power to you, Sarah.

http://www.foxnews.com/opinion/2017/07/26/dana-perino-advice-for-sarah-huckabee-sanders-from-one-female-press-secretary-to-another.html

https://www.youtube.com/watch?v=sbpUcfpbnrs

https://en.wikipedia.org/wiki/Sarah_Huckabee_Sanders

http://www.washingtonexaminer.com/two-of-three-female-white-house-press-secretaries-worked-for-republican-presidents/article/2629496

https://www.wsj.com/articles/how-long-can-the-trump-tumult-go-on-1501106914

https://almostdailybrett.wordpress.com/2017/05/21/has-the-media-reached-the-point-that-it-can-never-cover-trump-fairly/

 

 

 

 

 

 

We have come a long way from squeaky chalk or worse – finger nails screeching – on messy blackboards.

Mercifully, we have come nearly just as far from scribbling on overhead projectors (RIP).

Alas, we have not come far enough from wasting literally hours-upon-hours by means of “brain storming” with markers on white boards. Please put me out of my misery.

Now it’s time – way past time — to say goodbye to PowerPoints consisting of nothing more than black words on white backgrounds.

Bore me to the max! Gag me with the clicker!

And yet these mind-numbing presentations still exist. Simply adding more black words on the very same white background doesn’t make the message better, just more dazed and confused.

The author of Almost DailyBrett has sat through more PowerPoint briefings than he would care to even think about, and still he admires Microsoft for creating the ultimate for linear presentations. Bill Gates et al. deserve everlasting credit for developing an enduring tool for presenting ideas, explaining research and making recommendations.

Having said that, one has to ask why are PowerPoints so boring way too many times? They don’t have to be, and yet candidates for major positions, pitch men and women are still using this incredible tool in the most tired, lethargic and desultory ways possible.

Does the candidate really want the job? Do you really want to make the sale? Do you really want to convey an exciting new idea?

If the answer is affirmative, then why are you scratching the surface in what PowerPoint can do for you … and more importantly for the audience?

The Steve Jobs Cult

During Steve Jobs’ way-too-short presence on the planet, he and his company Apple developed a cult following. MacWorld presentations were akin to a spiritual revival. The audience literally gasped when the high priest of global technology held up the iPhone, iPad, iPod for all to see and admire for the first-time.

It was the Kodak Moment on digital steroids.

Steve’s PowerPoints were anything, but complicated … and that works beautifully in a complex world that yearns for simplicity.

There is the iPhone and the Mac. Can there be a new gadget in between? Well yes, there can be. It’s called the iPad. Simple message, well delivered.

The PowerPoint was not bright white with black words, but a black background with images and well-timed words, and most importantly … not too many words.

Venture Capitalist Guy Kawasaki has heard more business-pitch presentations than any human should have to endure. Sure, he gets paid extremely well. Regardless, he is mortal and every minute spent listening to a boring presentation is a minute lost.

He will always have a soft-spot in the heart of the author of Almost DailyBrett for conceiving the 10-20-30 rule: 10 slides, 20 minutes, 30-point font (or above).

The impressive thinking behind the 10-20-30 rule is straight-forward: If you can’t put forward a robust and well-crafter business plan in 10 slides, you don’t have a workable business plan.

The 20-minute rule takes into account the attention span of the average listener, which may be shrinking as you read this missive. People get restless quickly. They want to check their messages on their smart phone. They want to ask questions. They are wondering when is it ‘my turn’?

The 30-point-font or above recommendation is meant to ensure the poor soul in the back of the room can see the presentation. More important is the “tyranny” of the 30-point font because it forces the presentation developer to reduce the number of words. There is just so much PowerPoint real estate.

A Good Picture Is Worth A Thousand Words

Studies have shown conclusively that we are drawn to pictures, illustrations, pie and bar charts. Who can’t love a bar chart that goes upwards to the right with a CAGR line (Compounded Annual Growth Rate) guiding the way ?

In particular, we can quickly access JPEGs or compressed image files through Google Images to add to our PowerPoints. Every presenter should seriously consider incorporating one image (“Art”) into every slide to maintain audience attention.

An added bonus of a JPEG per page is it forces an economy of words. As Martha would say, “It’s a good thing.”

Our PowerPoint backdrops can be different colors. Almost DailyBrett is a big fan of royal blue and black because the words and images literally explode off these backgrounds.

Maybe we want to incorporate video into our presentations? We can drop the video URL into our presentation, and literally play it from there. Keep in mind for a major presento, you want to ensure your video works the first time, every time.

Let’s see: Incorporating the 10-20-30 Rule. Less words. JPEGs, Dynamic backdrops. Video and absolutely no black words on plain white backdrops. Sounds like a winner to little ole me.

Not everyone can be a Steve Jobs or Elon Musk, but everyone has the potential to hold an audience’s attention for upwards of 20 minutes even in our always-on, digital texting world. We can do all of this if we think of ourselves more like Michelangelo painting the ceiling of the Sistine Chapel and less Albert Einstein at the chalk board.

https://office.live.com/start/PowerPoint.aspx

https://www.youtube.com/watch?v=Ndnmtz8-S5I

https://almostdailybrett.wordpress.com/2013/10/30/the-wisdom-of-the-10-20-30-rule/

https://guykawasaki.com/guy-kawasaki/

http://whatis.techtarget.com/fileformat/JPG-JPEG-bitmap

 

 

 

It’s not whose army wins, it’s also whose story wins. And we have to think more about narratives and whose narrative is going to be the most effective.” – Harvard Kennedy School Political Science Professor Joseph Nye, 2010 TED Talk

The U.S. ranks No. 1 for Gross Domestic Product (GDP) at $18.56 trillion, and holds the top position in The National Brand Index.

When it comes to “hard power,” including its military and its economy, the U.S. has no rivals … at least for the immediate future.

Despite these clear hard-power advantages, the U.S. reportedly spent $670 million for “public diplomacy” in 2014, according to George Washington University professor of political science David Shambaugh.

In contrast, China spends $10 billion annually to project itself as a “soft power.”

China as a soft power? In essence, the answer is affirmative. China recognizes it needs more than the collective power of its 1.37 billion people, its second-ranking $11.39 trillion economy, and its growing military strength. China is trying to promote its distinct culture, its language and market its country as a place to invest and visit.

The aforementioned Professor Nye is widely credited with formulating the notion of “soft power” or projecting what you have in terms of culture, language, business, tourism etc. to those who may want the same.

Some contend as mentioned in the stately The Economist that a totalitarian state (e.g., China) may not effectively exhibit soft power as it may be interpreted as single-party propaganda. And yet China created The Confucius Institute in 2004 to entice the appreciation of its culture, to lure hundreds of thousands to study its difficult language and visit and invest in China.

Is the Politburo in Beijing trying to buy love?

From The Devastation of War, Occupation, Division and the Holocaust

The activities of the Goethe Institut improve Germany’s reputation abroad, enhance the quality of German-language teaching, contribute to the development of the German language, promote German artists worldwide, and attract talented youth and professionals to Germany.” – Tatiana Lanshina, “The Goethe Institute and Soft Power”

Germany experimented twice in “hard power” in the 20th Century … and lost big time, both times.

In 1951, Germany’s public relations (Öffentlichkeitsarbeit) were understandably at an all-time low … most likely the deepest nadir experienced by any country at any time. Interest in German Kultur, Sprache and Land was close to nil.

These facts did not stop Chancellor Konrad Adenauer and the German government from creating the Goethe Institut in 1951. The mission of this 350-Euro non-profit organization, drawing the majority of its funds from the German foreign ministry, was to use the forgiveness of time to eventually and systematically regain interest in Das Land in der Mitte (The country in the middle of Europe).

Fast forward to today, Germany is No. 2 in the National Brand Index trailing only the United States. The country’s transformation from an international pariah to revered is nothing less than a public relations miracle (Öffentlichkeitsarbeitswunder).

The author of Almost DailyBrett has a framed Goethe Institut Zertifikat B1 for German language study in his office at Central Washington University. Is the Goethe Institut solely responsible for Germany’s resurrection? Of course not.

There are many other determinants including the reunification, the fall of the Berlin Wall, the Economic Miracle, the Marshall Plan, Made in Germany, four World Cup wins, German business success, Germany’s hegemony in the European Union, the popularity of Angela Merkel and many other factors.

Germany understands more than other nations that hard power is not the answer. China obviously appreciates this fact as well. Ditto France with its Alliance Francaise, Italy with its Societa Dante Alighieri, Great Britain with its British Council, Spain with its Instituto Cervantes and Portugal with its Instituto Camoes.

All of the above brings up the obviously question: Who and what projects “soft power” for the United States? One other question: Are we satisfied with the answers?

Donald Trump, Hollyweird, American Media?

Certainly, the U.S. is nowhere near the lousy image that Germany endured – and still suffers – as a result of the 12 years of Hitler and the Nazis. Nonetheless, the U.S. image at home and abroad is less than ideal regardless of the nation’s military and economic hard-power advantages and the country’s number one ranking in the National Brand Index.

Who sets the tone for the United States of America?

Try traveling abroad and see how many times you are asked about Donald Trump once it becomes known that you reside in the Land of Uncle Sam? Does the intemperate, nocturnal Tweeter-in-Chief send the best of image of the red, white and blue across the fruited plain and across the ponds?

How about Hollyweird and the denizens of the TMZ?

The entertainment industry can’t even deliver the right envelope for its biggest announcement of the year (e.g., Oscar for Best Picture) at its most celebrated venue (e.g., The 2017 Academy Awards). Do we really want to entrust our soft power to this motley crew?

When it comes to our elite media, the American public sold the stock and voted them out of office. According to Gallup, the Woodward & Bernstein media of 1976 enjoyed a 72 percent approval rating. Last year, the same polling firm recorded a 32 percent approval rating for the boys and girls of the Fourth Estate, a 55.5 percent decline in the last 40 years.

If the American public is turned off by our nattering nabobs of negativism, why would those beyond our borders respect their interpretations of American soft power?

Maybe the time has come for a non-profit, soft-power Mark Twain, Will Rogers or some other American literary giant institute to celebrate American culture (e.g., baseball, hot dogs and apple pie), our unique take on the English language, and the USA as a wonderful place for investment and tourism?

Or maybe we can instead just leave the task to Donald Trump, Hollyweird and the failing American elite media?

https://www.economist.com/news/china/21719508-can-money-buy-sort-thing-china-spending-billions-make-world-love-it

http://www.ted.com/talks/joseph_nye_on_global_power_shifts

http://www.demdigest.net/tag/soft-power/

https://en.wikipedia.org/wiki/Confucius_Institute

https://www.goethe.de/en/index.html

https://almostdailybrett.wordpress.com/2017/02/25/enemy-of-the-american-people/

http://www.gallup.com/poll/195542/americans-trust-mass-media-sinks-new-low.aspx

 

 

“We’re cracking some eggs here, and some of it is going to be messy.” – Sen. David Perdue (R-Georgia)

“Be quick – but don’t hurry.” – Legendary Coach John Wooden

It was the worst of times; it was the best of times.

Take one administration and two crucial announcements (i.e., January 27 Muslim travel ban; February 1 Supreme Court Justice Neil Gorsuch East Room nomination ceremony), and then scratch your head about how the first one was botched up beyond any recognition, and how well the second was expertly choreographed.airportdemo

The author of Almost DailyBrett humbly counsels the first was thrown out naked late on a Friday afternoon, the prescribed day to bury bad news. No one knew who was on first at the Trump White House … let alone second or third.

Seven countries were selected for “extreme vetting.” Why these nations (e.g., Somalia, Yemen, Iran …) and not others (e.g., Saudi Arabia, Pakistan, Afghanistan …)? Why folks from these seven with green cards? How about a briefing from senior administration officials?

And you wonder why so many showed up at airports to demonstrate, bloviate and pontificate?

President Donald Trump told Bill O’Reilly on his Sunday pre-Super Bowl interview the announcement went well. Using that standard, Stalingrad was perfectly executed as well until the Russians surrounded Germany’s Sixth Army.

Four days later, Trump presented Appellate Justice Gorsuch to the nation in a prime-time nomination. Gorsuch came from the list of 10 potential Supreme Court justices rolled out in the campaign. He is relatively young at 49, telegenic, articulate, went to the right schools (i.e., Columbia, Harvard, Oxford) and has a record as a strict constructionist.gorsuch

Good announcement by Trump/Gorsuch, which makes the appellate court justice a prohibitive favorite to be confirmed by the Republican Senate.

Timing and Packaging Are Everything

Let’s face it, not every announcement deserves an East Room ceremony or a news conference. Some can be handled just fine with a news release, but with well-coached resources to brief editors, reporters, correspondents about the perceived wisdom behind them.

If you issue an executive order (e.g., Muslim countries extreme vetting) late Friday afternoon, the media is justifiably suspicious. Why? Friday afternoon announcements play on that evening’s news and continue into Saturday – it’s the weekend.

Even though the immediacy and widespread nature of digital technology has changed the world, Saturday is still Saturday. The day-after-Thanksgiving Friday is particularly juicy for dumping the dead dog on the doorstep.trainwreck

The words “train wreck,” “debacle,” “fiasco,” “disaster,” “FUBAR,” etc. all apply to the way this controversial announcement was made. Was the Trump administration trying to hide this executive order on a Friday afternoon? Maybe. Maybe not. There is little doubt this is a textbook case of a frenetic administration being in too much of a hurry.

If the Neil Gorsuch nomination was handled the same way (e.g., late Friday afternoon announcement with no briefings), the immediate reaction would be even more intense. The nomination, which is anything but a slam dunk even in a GOP controlled Senate, would be off to a rocky rather than a smooth start.

Instead, the announcement was made on a Tuesday night in prime time. It had all the trappings of the White House. Trump made the introduction and Gorsuch delivered a reasoned overview of his judicial philosophy – a good judge doesn’t like the result of all of his/her rulings – immediately making life difficult for his political enemies.

All of this assessment brings Almost DailyBrett to the key question: Are any lessons going to be learned by the Trumpians from these two major announcements separated by only 96 hours?

Can you teach a 71-year-old dog new tricks?

And if so, will the 3 a.m. habitual tweeter listen to sound public relations advice?

Is the Trump administration going to learn from the Gorsuch rollout, and impose a discipline that requires doing less in order to do better?

Or are the major actions/announcements of this administration going to be a hit/miss proposition? And if there are too many misses, will Trump be seen in history as a totally undisciplined, inept chief executive – the Martin Van Buren of his time?

Do you think Trump cares about legacy? Seems like a silly question.

Sean Spicer, the president’s press secretary, dismisses early polling by saying the public will make their ultimate judgment about the actions of the administration.

If there are more extreme vetting rollouts and less Neil Gorsuch nomination ceremonies, the popular verdict seems  obvious.

http://www.rove.com/article/2-2-17-WSJ?utm_medium=email&utm_campaign=KR%20Weekly%202217&utm_content=KR%20Weekly%202217+CID_6a70bdf69d24718680bee348a4b81c66&utm_source=Weekly%20Email&utm_term=Amateur%20Ho

https://www.wsj.com/articles/trumps-first-week-leaves-washington-and-the-white-house-staffpanting-1486163284

https://www.whitehouse.gov/briefing-room/presidential-actions

 

 

“You can’t always get what you want; but if you try sometimes; well you just might find; you get what you need.” – Jagger, Richards

Great tune, but does it work as an uplifting campaign-theme song?

The author of Almost DailyBrett used to snicker at the thought of a blushing bride choosing this song for the first dance with her new groom: You can’t always get what you want (in grooms) … (but hopefully) you get what you need.trumpstones

For the same reason, one must wonder why the Donald Trump campaign chose “You Can’t Always Get What You Want” as one of the musical closers of the quadrennial Republican National Convention last July in Cleveland?

The first song following The Donald’s dystopian acceptance speech was “All Right Now” by The Free, which makes sense. That is not the case with the next song, the Rolling Stones classic, “You Can’t Get What You Want.”

After dispatching 17 other Republican presidential aspirants in the primaries and caucuses was Donald Trump all the GOP needed?

The same applies to using the very same Rolling Stones song immediately following President-elect Donald Trump’s victory tour speech last week in Cincinnati.

Mick and Keith are not happy and have shared their displeasure with the Trump campaign and the media, only to be told that the Stones must accept not getting any satisfaction on this one.micktrump

The music has been purchased and is being played in a public place, so the Trump campaign does not owe the Stones one shekel for their song and is offering zero apologies.

Okay now that we have that dispute (un)settled, let’s access from a public relations standpoint how songs can or cannot serve as metaphors for advocacy.

Don’t Stop Thinking About Tomorrow

Some campaigns have trouble coming up with consistent themes. If identifying an appropriate mantra is a problem (and that was the case for Hillary Clinton), then finding a related song which resonates with the public and the times is doubly tough.

One of the most successful efforts was the use of “Happy Days Are Here Again” by FDR at the Democratic convention during the height of the Depression in 1932.

Sixty years later, Arkansas Governor (and Hillary’s hubby) played Fleetwood Mac’s futuristic “Don’t Stop Thinking About Tomorrow” to offer a dramatic contrast to President George H.W. Bush’s tired administration.billclintonsax

Eight years later, the campaign of Texas Governor George W. Bush employed Tom Petty’s “I Won’t Back Down” and The Who’s anthem “Won’t Get Fooled Again” in direct defiance to the Clinton-Gore machine.

The appropriateness of songs is not the most serious subject ever pondered by Almost DailyBrett, they still must be consistent with the overall thrust of a presidential campaign.

Even though this author scratches his follicly challenged scalp when contemplating Trump using a song that expresses the frustration of blowing an amplifier fuse, the real issue is whether Republicans are saying to the nation that you can’t get what you want, but Trump is what you need?

For some reason, the song is working at least among those in the hinterlands who have been searching for a champion and not finding her or him in Washington, D.C.

Can any of these “poorly educated” folks as Trump lovingly described them, name any of the four members of the Rolling Stones, much less identify with the lyrics of “You Can’t Always Get What You Want”?

Does it matter?

http://content.time.com/time/specials/packages/article/0,28804,1840981_1840998_1840923,00.html

http://www.tmz.com/2016/07/22/donald-trump-you-cant-always-get-what-you-want/

http://www.thedailybeast.com/cheats/2016/10/12/mick-jagger-on-trump-using-stones-songs-i-can-t-stop-him.html?via=desktop&source=copyurl

http://www.mirror.co.uk/news/world-news/victorious-donald-trump-mocks-rolling-9224213

https://www.youtube.com/watch?v=SHU3oAhM4tU

https://www.youtube.com/watch?v=siMFORx8uO8

https://en.wikipedia.org/wiki/All_Right_Now

https://www.youtube.com/watch?v=TytGVo1O3_w

 

 

 

 

How many graduating university/college seniors in communications disciplines (i.e., public relations, marketing, investor relations, public affairs etc.) will utter the  worn-out cliché to hiring managers in the coming weeks and months: “I really work well with people”?

Gag!workwell

What precisely is the return-on-investment (ROI) for someone who allegedly works well with people?

How does one measure how effectively a candidate interacts with other humans?

Come to think of it if one was pursuing a career in anything and everything communications, wouldn’t working well with people be a given?

Tell me something – anything – that I don’t already know.

There are precisely 1.490 billion results when one Google’s, “I Really Work Well With People.” Surprised there are so few web instances devoted to this NOT thinking outside of the box phrase.

Almost DailyBrett will declare now, and will say it forever:

Telling a hiring manager you work well with people: 1.) Makes the hiring manager roll her or his eyes; 2.) Brings into question whether you have any creativity; 3.) Does not differentiate you from your tenacious competition for the legal tender; and 4.) Makes one wonder whether your brain has flat-lined.workwell1

Strong opinion to follow.

Tell Me/Us About Yourself?

At this point in the interview process, the hiring manager is transitioning from the requisite small talk to getting serious.

The above question, which surely will follow with “Why do you want to work for us?” is more than an ice-breaker. It is an opportunity for a candidate to systematically demonstrate ROI based upon experience, results, digital and analog skill sets and education.

Think of it this way: A dollar is a friend (same applies for pounds, euros, yen …).

An agency, corporation, non-profit, governmental agency has to spend a certain amount “friends” in the form of income statement SG&A salary, benefits, time-off and maybe even stock options to hire you as opposed to someone else or no one at all.

Why should they make this investment in your particular personality, talents and skills? Aren’t your type a dime a dozen?

Instead of the throw-away line about working well with people, how about talking about how you collaborate in teams and what you and your teammates accomplished? Everything should be first-person plural: We, Us and Our.

Teaching digitally oriented public relations, advertising, integrated marketing communications (IMC), blogging/social media, corporate communications and investor relations now at Central Washington University and before at the University of Oregon, our students were always required to work together as teams to reach assigned goals for their clients.

This experiential learning approach does not require each student to love or be loved by their teammates, which is asking too much. Instead, a hands-on collaborator needs to respect and be respected, which is the essence of being a good team player.

Instead of tired verbal Pablum, how about demonstrating with concrete examples how you teamed/collaborated with others to cure cancer, climb Mt. Everest, achieve world peace and break political gridlock in Washington, D.C.?

The candidate with real-time results, which can be quantified and verified, and who didn’t take all the credit but collaborated effectively with others, has a better chance – a much better opportunity – of being hired.

The Stark Difference Between Anxious and Interested

Let’s be generous for a second:

In most cases, the candidate who feels compelled to blurt out how well he or she works well with people (or others … a distinction without a difference) runs the real risk of coming across as hungry and anxious.workwell2

Hiring managers are not welfare agencies. They are not there to feed the hungry or heal the sick. They are there to recruit the best and the brightest to solve problems and perform miracles.

Some candidates feel compelled to incorporate “objectives” right at the top of their resumes, declaring they are seeking a position in a given field.

Well, duh!

Didn’t you already make that point in your cover letter?

The smart applicants start with a “profile,” detailing their individual value, accomplishments and what she or he is bringing to the party. These wise contenders immediately demonstrate through concrete examples their ROI.

They also speak in the language of the company, the agency, the non-profit, and the public sector agency.

Instead of “you know,” “you guys,” “me and my team,’ and Almost DailyBrett’s favorite, “stuff,” the prepared applicant talks about driving the top and bottom lines, fiduciary and corporate social responsibility, and enhancing SEO and SEM.

In short, they speak the language and signal it will not take long to become totally fluent in whatever serves as the Raison d’ etat for the entity doing the hiring.

Yes, the wise candidate understands very clearly how the hiring manager’s company makes money, which even applies to non-profits.

As you will note, this is not the first time your author has written about this subject. Just like cock roaches this offending phrase instead of going away is actually multiplying.

It’s time … not it’s past time … deep-six this horrific, “I really work well with people,” before another hiring manager has to excuse herself or himself from the table.

https://www.google.com/?gws_rd=ssl#q=I+Really+Work+Well+with+People

https://www.livecareer.com/interview-questions/how-well-you-work-people-you-prefer-working-alone

http://jobsearch.about.com/od/interview-you/qt/working-with-people.htm

http://www.forbes.com/sites/jacquelynsmith/2013/11/15/the-20-people-skills-you-need-to-succeed-at-work/#74d85a6264b5

https://almostdailybrett.wordpress.com/2015/07/18/online-college-not-good-enough-for-pr/

https://almostdailybrett.wordpress.com/2014/06/08/i-really-work-well-with-people/

 

 

 

Some contend that you can’t quantify, “free media.”

Oh, really?

How about $2 billion in estimated free media for one, Donald Trump?trumpratings

To be more accurate let’s be sure to call publicity, public relations and dealing with the media for what it really is: Earned Media. There is absolutely nothing “free” about facing the music posed by the Fourth Estate.

And when it comes to wall-the-wall conventional-and-digital media coverage, no one rivals Donald Trump. The media just can’t get enough of the developer-reality TV personality-turned presidential candidate. They may instinctively not like him, but who cares for now; he’s good for ratings.

When a Republican presidential debate (e.g., sometimes a sophomoric verbal food fight) comes to an end, the host network each-and-every time interviews Trump first before turning to any other contender.

Is all the fawning attention on The Donald emanating exclusively from Fox News? Consider the ongoing feud between Trump and network boss Roger Ailes and the answer is an obvious, “no.” The GOP populist (oxymoron?) is also in demand on CNN and (gasp…), MSNBC.

Trump’s two remaining challengers for the Republican nomination have not even come close when it comes to earned media. According to mediaQuant and its analysis of media exposure equated to advertising dollars and media outlet influence and reach, Texas Senator Ted Cruz has drawn $313 million and Ohio Governor John Kasich has secured only $38 million.

Guess who is winning the Republican nomination fight?trumpmedia

On the other side of the great political divide, Senator Bernie Sanders has repeatedly complained about the influence of money in political campaigns and has called for the overturning of the 2010 U.S, Supreme Court decision Citizens United v. FEC.

In all due respect to the honorable senator, the possible future government imposition of advertising spending limitations (e.g., paid media) for political action committees (PAC), corporations and unions would have zero impact on earned media … and for that matter owned media (i.e., websites, social media, blogs, events, brochures …).

What’s ironic is Trump is certainly the wealthiest candidate to ever contest for the presidency (e.g., somewhere between $4 billion and $10 billion in personal net worth), and yet he doesn’t rely on advertising (only $10 million) or extensive PAC contributions. Why would he have to, if the media will provide gobs of free access to its airwaves, digital content and newsprint?

How about $400 million worth of media time in the last month alone?

Schadenfreude Journalism

“They [the Marines] break you down in order to build you back up.” – Oft-heard description of the tender-loving care exhibited by the U.S. Marine Corps

“The job of the newspaper is to comfort the afflicted and afflict the comfortable” — Chicago Evening Post journalist and humorist Finley Peter Dunne

The danger that comes from overreliance on earned media can be exhibited by the U.S.M.C.’s Camp Pendleton boot camp in California, but in reverse.

Instead of breaking you down in order to build you back up, the media loves to build you up only to gleefully bring you crashing down into a pile of personal wreckage. Almost DailyBrett has been known to refer to this practice as either ‘Vulture Journalism’ or ‘Schadenfreude Journalism.’vulture

The media is just so darn happy that you are so sad.

Remember President Gary Hart, President Newt Gingrich or President John Edwards?

What movie won this year’s Academy Award for best picture? Spotlight, the story of how the special investigative unit of the Boston Globe exposed the systemic neglect of Cardinal Bernard Law, allowing literally hundreds of pedophile priests to prey upon literally thousands of young boys and girls.

It’s hard to imagine a bigger target than the Catholic Church. Guess the comb-over scalp of Donald Trump will serve these purposes for now.

The Big-Three networks and the 24-7-365 cable news types are basking in the advertising dollars that come from Trump-driven higher ratings, but do the media elites and Washington political class really want Republican Trump to be sitting in the Oval Office? The answer is obvious.

Let’s ask here and now, has there ever been a bigger political target for a salivating carnivorous media in the post-Richard-Nixon era than one Donald Trump?

Those who live by earned media die by earned media.

Most reporters, editors and correspondents literally take a vow of poverty in order to enter the brutal and volatile profession of journalism. They can only imagine a Donald Trump lifestyle, but will never have the personal resources to even come close. Will they care about a Comb Over smack down?

They will relish in afflicting his personal comfort, and most of all denying him the White House.trumpratings1

Republicans often complain about a double standard, not only having to contest the Democrats but the media as well. Take this equation and multiply it by 10 … or how about 100?

When the dust settles in early November, there is little doubt the undisputed earned media champion will be Donald Trump.

And also when in the dust settles in early November, will the earned media whipping boy also be Donald Trump? Don’t bet against it.

http://www.nytimes.com/2016/03/16/upshot/measuring-donald-trumps-mammoth-advantage-in-free-media.html?_r=0

https://www.washingtonpost.com/blogs/right-turn/wp/2016/03/15/the-medias-2b-gift-to-trump/

http://time.com/money/4260127/trump-free-media-coverage-2-billion/

https://en.wikipedia.org/wiki/Citizens_United_v._FEC

http://breakingmuscle.com/sports-psychology/what-the-marines-know-about-discipline-that-will-make-you-a-better-athlete

http://breakingmuscle.com/sports-psychology/what-the-marines-know-about-discipline-that-will-make-you-a-better-athlete

https://almostdailybrett.wordpress.com/2016/02/15/persona-matters/

https://almostdailybrett.wordpress.com/2016/02/01/megyn-kelly-and-the-beast/

http://www.poynter.org/2014/today-in-media-history-mr-dooley-the-job-of-the-newspaper-is-to-comfort-the-afflicted-and-afflict-the-comfortable/273081/

http://www.nytimes.com/2015/11/06/movies/review-in-spotlight-the-boston-globe-digs-up-the-catholic-churchs-dirt.html

https://www.bostonglobe.com/news/special-reports/2002/01/06/church-allowed-abuse-priest-for-years/cSHfGkTIrAT25qKGvBuDNM/story.html

 

 

 

 

 

 

 

 

 

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