Category: Communications Technology


Time is money.” — Founding Father Benjamin Franklin

“Time is money. Wasted time means wasted money means trouble.” — Shirley Temple

Very few things in life irritate Almost DailyBrett more than walking into a supermarket with 12 or more check-out lines, and only two are open.

Albertsons is a particularly notorious offender. The supermarket chain is essentially asking consumers to subsidize its cheapness by forcing customers to waste time in long lines.

Your author does not shop at Albertsons or any any other serial personal-time thief.

Some upscale supermarkets (e.g., Market of Choice) have checkers available at every checkout, but the prices are much higher.

Which brings us to the question du jour: What is more important: Your money or your time?

The cop-out initial answer: It all depends.

If one barely has two shekels to rub together, the answer is obvious … you stand in long lines, hopefully getting a better deal for your precious time.

If one has no financial worries with a steady salaried position, packed schedule or even is a billionaire entrepreneur, then time is obviously the choice.

What would happen if you have $100,000 in assets and $100,000 in liabilities (besides losing sleep)?

You are essentially running a precarious personal/family business. Naturally, one would want to grow the assets and decrease the liabilities. Does that mean opting for money over time is the priority? Or does that mean putting time effectively to work over money is the answer?

Everybody loves a deal. Right?

Think of it this way, no one goes on Amazon or eBay looking to pay full freight. Heck no, we want a bargain. We want the best bang for our cherished buck

Does that mean we wait in way-too-long lines to just secure a better deal? How about the pool souls who waited up-to-10 hours outside an Apple store, just to pay more than $1,000 for the Apple iPhone X?

Sometimes the questions comes down to return on investment (ROI). Is the “deal” worth the time? Is the time worth the “deal?” Is the time worth, paying full retail?

Infinite vs. Finite

“Time is more value than money. You can get more money, but you cannot get more time.” — Jim Rohn, author and entrepreneur

Well-run enterprises are constantly figuring out novel ways of saving customer time, reducing internal costs and delivering competitively priced merchandise.

ATMs have been a fixture for banks, conceivably since the Earth cooled.

Some supermarkets have self-checkout lines, allowing consumers with a minimum or no assistance to scan products, bag and pay, thus minimizing time.

Did you check out McDonald’s reaching an all-time high stock price of $221.93 last Friday? The fast-food leader accomplished this feat even as global markets were rattled with US/China trade uncertainty, Hong Kong tensions, and confusing public relations message by the Federal Reserve?

Investors detest FUD … Fear, Uncertainty, Doubt.

McDonald’s daily feeding of 68 million or 1 percent of the earth’s population (e.g., 75 burgers per second) has long been accepted by Wall Street.

What is new is McDonald’s commitment to customer IT, particularly self-ordering kiosks providing greater speed with the same expected Big Mac quality. Sorry Veggies, Almost DailyBrett is an admitted McDonald’s investor and consumer (NYSE:MCD) and has to call em as I see em.

When push comes to shove, what is more vital money or time?

Time cannot buy groceries or love. The legal tender whether it be greenbacks, Euros, Pounds Sterling, Yen, Yuan etc. is a necessity of life. One must possess currency.

If one manages his or her personal and economic affairs correctly, there should always be the ability to make more money during the course of a lifetime. The key as you author is fond of pontificating and bloviating is … Buy Low Sell High. Discretionary revenues should be intelligently put to work.

Money can purchase groceries and many times love, but can it buy time?

That’s the rub. Money conceivably can always grow (Keith Richards makes money when he sleeps … royalties).

Time is finite. There is no arguing the point; one has only so much time. That’s why Almost DailyBrett always hopes that “Time Is On My Side.”

https://founders.archives.gov/documents/Franklin/01-03-02-0130

https://www.businessinsider.com/19-facts-about-mcdonalds-that-will-blow-your-mind-2012-4#mcdonalds-sells-more-than-75-hamburgers-every-second-2

 

 

 

 

 

 

 

“Anytime. Any Place. Any Conditions.” — Former Oregon basketball coach Dick Harter discussing 4 am practices.

“I’d kick off at 6 a.m. When you wake up — if you’re a college football player or coach, you want to wake up and you want to play football.” — UCLA Football Coach Chip Kelly.

Does the “Anytime” motto really apply to long-suffering Pac-12 fans, including the select oh-so-few who chose to show up for the conference “championship” game last December?

Does anybody actually care about the good folks who make generous athletic department contributions and buy football season tickets?

For Almost DailyBrett, this fall will mark his 30th as an Oregon season ticket holder. Your author is therefore entitled to ask:

When is Oregon playing Stanford? To-Be-Determined, TBD.

When is Oregon playing Washington? TBD.

When is Oregon playing USC? TBD.

When is the kickoff for the Civil War game between Oregon and Oregon State? TBD

And who is doing the To-Be-Determining?

Are we waiting for the 12 university presidents and athletic directors to set the times for these games and hundreds more? Fat chance.

The universities have absolutely no say when it comes to answering the week-by-week TBD questions. Pac-12 universities in particular prostitute themselves to the sports networks.

The $5.3 million paid yearly Pac-12 Commissioner Larry Scott is now exploring 9 am PDT/PST kickoffs in order to ensure conference teams make the football highlight shows in God’s anointed Eastern and Central time zones. Highlight shows?

What? Larry, you just received a $500,000 annual pay raise for that “outside the box” thinking?

Bloody Mary breakfast tailgates as the sun rises over the stadium parking lot? Middle of the night drives home?

Anybody consider the safety of the fans?

“We Don’t Control Our Schedule And When We Kick Off” 

(Washington Coach Chris Petersen) “should be thanking ESPN for actually having a relationship.” – ESPN’s Kirk Herbstreit.

“The hardest thing with Saturdays is when you wake up and then you’ve got to wait until 7 at night. But we’re also big on we don’t control our schedule and when we kick off. So tell us where it is and when we’re kicking off, and we’ll be there.” — Chip Kelly

Who runs the Pac-12 universities? ESPN and Fox or the university presidents?

As a proud capitalist Almost DailyBrett understands that cash is king, and that obviously applies to contract broadcast fees.

Bur isn’t the money donated by alumni (e.g., Phil Knight), just as green? How about university athletic fund members and season ticket holders?

We know the university presidents and athletic directors are in bed with the networks, but what about the fans who fill up the stadiums and buy over-priced beer, snacks and trinkets?

Oregon’s first two-games against Auburn and Nevada are set for 4:30 pm(PDT) kickoffs. Sounds good.

Oregon’s next game against Montana is scheduled for a 7:45 pm start or 10:45 pm in the EDT and 9:45 pm CDT. What’s the point for such a late kickoff when virtually no one in the Eastern and Central time zones will watch the game?

Pac-12 (programming) After-Dark?

More importantly, why should Oregon fans wait until every other football game is played that day (September 14), and then be faced with a midnight drive back home. Heck, isn’t it easier to simply watch the game at home in high-definition comfort?

Maybe that is the point for the networks. Why not play these games in sterile studios instead of near-empty stadiums and forget about the fans?

Making The Pac-12 Great Again?

Don’t university administrators want to bring alumni back to campus for some school spirit, social inebriation, and some check writing too?

How about the energy that comes from the student section?

Why can’t the Pac-12 presidents huddle with overpaid and overrated conference commissioner Larry Scott and declare:

Our football games are going to be played between 12:30 pm PDT/PST and 5 pm PDT/PST, which are the best times for our fans whether they are attending in person or watching on television. We provide great content to ESPN, Fox, Pac-12 Network and others. They are welcome to cover our games.”

Undoubtedly Harvard-Head lawyer Scott will point to existing television contracts and the fact that every Pac-12 game is televised. Keep in mind that contracts expire. They are typically renewed. Let’s get better terms.

Almost DailyBrett has noted those  poor souls, who were born in the Pacific and Mountain time zones, lost the biological lottery. We are two-or-three hours behind the rest of the nation. That’s a fact of life, but not an excuse.

Why don’t we concentrate on Making The Pac-12 Great Again?

Let’s schedule our football games, particularly homecoming contests, at times and places, which are convenient for the vast majority of our fans, alumni and students.  If the East of the Hudson types want to believe we all exist in Baskets of Deplorables, we can only conclude that mindset says more about them than us.

The Pac-12 universities, their respective presidents and athletic directors need to declare their independence — or at least co-existence for the good people who matter — alumni, students and friends, those who actually go to the games.

https://www.oregonlive.com/ducks/2019/05/canzano-pac-12s-biggest-news-commissioner-larry-scott-got-a-raise-to-5300000-a-year.html

https://www.espn.com/college-football/story/_/id/27259246/pac-12-commish-exploring-idea-9-games

https://goducks.com/schedule.aspx?path=football

https://almostdailybrett.wordpress.com/2017/11/05/pac-12-after-midnight/

https://almostdailybrett.wordpress.com/2019/01/02/the-conference-of-champions/

 

… and no one is there to read his posts, do they make any sound …

… and does anyone give a particle of bovine excrement?

Ten years ago today, Almost DailyBrett was digitally born by means of hundreds of keystrokes on an IBM compatible, WordPress and an Internet connection.

Drum roll: A grand total of seven souls (page views and/or unique visitors) ventured to read your author’s blog in the summer month of economic discontent,  July, 2009. The predictable and rhetorical ‘Why Bother?’ question was not far behind.

Your author’s life was changing. He was guided by the immortal words of Robert Plant and Jimmy Page:

“Yes, there are two paths you can go by, but in the long run, there’s still time to change the road you’re on.”  

Was my blog the commencement of my own, “Stairway to Heaven?’

Even though your author’s odometer was already showing mid-life mileage a decade ago, there was still plenty of fuel in the Miata. There was an acute need to move the personal brand to New Frontiers and yes, to decide on a new path and to change the road.

Since that pivotal day 10 years ago — July 21, 2009 — Almost DailyBrett’s 573 posts …

Garnered 520 reader comments …

Generated 162,373 page views …

Enticed 110,421 unique visitors …

Hailed from approximately 170 countries around the world.

It is humbling to contemplate the equivalent of a Michigan “Big House” with each seat occupied, spending some of their precious irretrievable discretionary time reading Almost DailyBrett.

Did some arrogant academic (redundant?) types suggest that Web 2.0 blogging is dead? Yes there are oodles of deceased blogs along the path — they all started with great enthusiasm and better intentions — but thousands of decomposing writers laying by the roadside should not be interpreted as the end of blogging, maybe just the end of the beginning.

Those Troubling Widowers

Looking back on Almost DailyBrett’s nearly 600 posts, there are wide variety of topics and themes, which constitute the Top 10 blogs:

  1. The Trouble With Widowers (This post keeps on giving each day even though it was composed in 2012), 18,990 page views
  2. NASDAQ: WEED (Predicted publicly traded marijuana companies), 14,653
  3. Farewell LSI Logic (What is and what should have never been?), 4,379
  4. The Decision to Pose for Playboy (Bared my opinions), 4,106
  5. Fiduciary Responsibility vs. Corporate Social Responsibility (Not mutually exclusive), 4,023
  6. Magnanimous in Victory, Gracious in Defeat (Easier said than done), 2,423
  7. Smile on the Lips Before a Tear in the Eyes (Joe Biden on horrific family loss), 2,247
  8. One Page Memo: Now More Than Ever (Makes more sense than ever in our digital world), 1,902
  9. Competing Against the Dead (She’s gone, and she is not coming back), 1,628
  10. California’s Rarefied Air Tax (April Fool’s blog; Don’t give Gavin any ideas), 1,050.

Your author would be remiss if he did not point out that his “About” page has drawn 1,071 page views.

Yes, a successful blog can pay dividends in terms of personal branding and the ongoing perception of accomplishment. Writing Almost DailyBrett certainly did not hurt yours truly in securing a tenure-track assistant professorship of public relations at Central Washington University at 59 years young. 

Total Douche-o-Rama

“This person is an idiot … Perfect for Ph.D candidacy.”

“This whole blog is an audition for a commentator position on Fox News.”

“Total Douche-o-Rama.”

These are just some of the nicer comments your author approved for posting on Almost DailyBrett.

After 10 years in the blogging trenches sending out rhetorical salvos and more than a few occasions receiving less-the-pleasant feedback and name calling, here are 10 hard-earned rules for blogging:

  1. No one was put on this planet to read your posts. A blog is the ultimate discretionary read. Someone is spending precious nanoseconds of their finite life to read your blog. Boring and lame does not cut it.
  2. Digital is eternal. The most important public relations is your own personal PR. Never blog when you are upset, sleepy and certainly not when you are intoxicated (Mark Zuckerberg’s character in The Social Network)
  3. Double Check and Double Check Again. The difference between “pubic relations” and “public relations” is one letter. The level of embarrassment is huge. Don’t rely on the Microsoft Spell Check. If the wrong word is spelled correctly, you are still personally wrong
  4. Employ Pull and Push (in that order) to Generate SEO/SEM. Juicy tags and alluring categories are irresistible to the Search Engine Optimization and Search Engine Marketing algorithms. Your blog should always be on page one following a Google search. Social media uploads are essential
  5. Write to Your Strength/Experience. Not everyone shares your interests. Some blogs will do better than others. Follow your passion. Accept that some blogs will barely register a blip on the rhetorical Richter Scale
  6. Be Provocative, Not Notorious. The last thing anyone wants or needs is another partisan rant on social media. Almost DailyBrett has a point of view (e.g., Buy Low Sell High),  but refrains from being another screaming talking head
  7. Avoid Overt Partisanship. In our increasingly tribalized society, your blogs are not going to radically shift public opinion.  Offer new ways to approach an issue. Who knows? You may move the dial just a smidge, and in our polarized world that is and of itself … an accomplishment.
  8. Buy Low Sell High. Offer a proven philosophy. Demonstrate through thoughts and example that economic freedom (albeit not perfect) is still the best way to provide for prosperity and in the end, the pursuit of happiness
  9. Have Thick Skin … to a Point. Don’t blog if you can’t take the heat. Inevitably, someone will not be pleased with your prose. Celebrate responses to a point. You do not need to accept slurs, profanities and name calling
  10. “Opinions Are Like Assholes, Everyone Has One.”  There are times when your personal experience (e.g., press secretary), if you are sure you want to share, maybe can help others. If so, a blog author can be closer to an angel as opposed to an ass ….

And as recommended by University of Oregon Journalism Professor Carol Stabile, write 15 minutes every day. Some days will be better than others. Blogging is a gift of the digital age. The ability to project your thoughts to all continents in mere nanoseconds was inconceivable before 1995. There is a great responsibility that comes with blogging, but an incredible opportunity as well.

Almost DailyBrett note: Even though he went to UCLA and received his B.A. in English (and eventually rose above this baby blue malady), the initial inspiration came from my forever friend and colleague Brian Fuller, editor in chief at ARM. The former editor of EE Times recommended blogging in general and WordPress in particular at a time when his advice made the greatest impact. The success of Almost DailyBrett is in part is attributable to Brian. Buy Low Sell High, my eternal friend!

https://almostdailybrett.wordpress.com/2012/04/15/the-trouble-with-widowers/

https://almostdailybrett.wordpress.com/2014/01/20/nasdaq-weed/

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

https://almostdailybrett.wordpress.com/2012/01/10/the-decision-to-pose-for-playboy/

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

https://almostdailybrett.wordpress.com/2011/07/17/magnanimous-in-victory-gracious-in-defeat/

https://almostdailybrett.wordpress.com/2012/06/02/smile-on-the-lips-before-a-tear-in-the-eyes/

https://almostdailybrett.wordpress.com/2011/04/20/the-one-page-memo-now-more-than-ever/

https://almostdailybrett.wordpress.com/2011/01/22/competing-against-the-dead/

https://almostdailybrett.wordpress.com/2019/04/01/californias-rarefied-air-tax/

https://www.linkedin.com/in/brianfuller24/

 

 

 

 

Walking along Berlin’s Tiergarten park trails, one must be wary of stepping in the Hundehaufen.

On virtually any street in the permissive sanctuary city San Francisco, one is hard pressed to avoid encountering Peoplehaufen as well as needles and refuse.

San Francisco has long been a donut with a hole in the middle. The multi-millionaires of Rincon Tower literally must negotiate homeless, druggies and poop droppings to enter and leave their trendy lofty pads. The middle class is nowhere to be found.

Has a stinking pile of human poop replaced the brown bear as California’s mascot?

Is the abandoned high-speed train from nowhere (e.g., Bakersfield) to nowhere (e.g., Merced) become another metaphor for a one-party autocratic state in which so much as gone so wrong, way too fast?

The Golden State with about 12 percent of the country’s population is the “home” to approximately 135,000 homeless or 22 percent of the nation’s total.

For the first time after the 2010 census, California did not gain a new congressional district (electoral vote). After the next census, the Golden State will contract by one congressional district, and actually lose an electoral vote.

Part of the reason is a serious undercount (unreporting undocumented folks) by the state’s population experts. The other reason is people are leaving (net 1 million or 2.5 percent of California’s American resident population outflow in 10 years ending in 2016), accelerating the growing Golden State diaspora.

California will move from 55 to only 54 electoral votes – still the most in the nation – and yet the 40-million person state has less sway over the presidential general election winner.

The blue state is in the bag. Republicans can still raise money in California – The Mother’s Milk of Politics – only to spend it in states that matter (i.e., Wisconsin, Michigan, Pennsylvania, Ohio, Florida).

California can still brag about its fantabulous weather, the software and hardware geeks of Silicon Valley, and how its $3 trillion GDP places California only behind the U.S., China, Japan and Germany in business productivity (not business climate).

The only problem with these assertions is they were all true back in the 1980s, when the author of Almost DailyBrett served for eight years as a chief message developer and spokesperson for California Governor George Deukmejian.

California was a “Great State” with a “Great Governor” back then. You can’t make that assertion today, not even close.

In the following decade, your author served in a similar capacity for Silicon Valley’s largest industry, the microcircuit designers and manufacturers.

Being modest, Almost DailyBrett knows a thing or two about California. Alas your author, similar to so many others is viewing California with great regret across state lines (e.g., no sales tax, lower cost Oregon).

Speaking ex-cathedra, the chances are slim and none – and “Slim” is out of town – that your author will ever again reside in über-congested California with its stratospheric property values, staggering high taxes of every sort imaginable, and intractable problems including rampant homelessness, acute Central Valley poverty, illegal immigration and yes, poop on the streets.

Want to purchase for $840,000 or more a 1,000-square feet fixer-upper 1905-era bungalow with an annual $9,000 property tax bill in God-awful San Jose? Undoubtedly, it is freeway close to your work in bucolic Milpitas five miles away. It will only take 45-minutes to get there.

No Checks. No Balances

“Power tends to corrupt, and absolute power corrupts absolutely.” – John Dalberg-Acton, English politician, historian and writer

California is in dire need of an “Iron Duke.”

Alas, the Duke passed away and undoubtedly resides in heaven. What could he be thinking as he looks down at what was once the greatest state in the nation on his watch, only to see it easily passed by no-state income tax Texas and Florida?

Governor George Deukmejian refused to raise taxes to close a $1.5 billion deficit, a going away gift from his predecessor Jerry Brown. California’s vibrant economy with all Golden State geographies contributing, retired that staggering debt (1980s dollars) in less than one year without demanding taxpayers dig deeper into their wallets.

Next month, California will once again increase its highest gas taxes in the country (an excise tax of $0.473 on top of a $2.25 per gallon state sales tax). The state income tax regime ranges from 1 percent to 13.3 percent. The sales tax in Los Angeles County is (gasp), 10.5 percent.

Believe it or not, San Francisco City County is lower at 8.75 percent.

In 10 days, California with its record $21.5 billion surplus will surpass New Jersey as the state imposing the largest tax burden on its citizens. Something is not working in California. Will another tax, another entitlement, another social engineering scheme save the day?

Similar to other one-party “C” states (i.e., China, Cuba), California needs a loyal opposition, a few brave souls to demand that homo-sapien poop on the streets is not an acceptable representation of what once was, The Golden State.

Heroes are hard to find in Sacramento these days.

Oh heck, let’s just enjoy another California $15 six-pack with 10.5 percent sales tax and mandated deposit fee. Cheers.

https://www.nationalreview.com/2019/06/california-third-world-state-corruption-crime-infrastructure/

https://www.latimes.com/business/la-fi-california-economy-gdp-20180504-story.html

https://www.latimes.com/politics/la-pol-sac-skelton-democrats-census-trump-2020-20180125-story.html

https://lao.ca.gov/laoecontax/article/detail/265

https://almostdailybrett.wordpress.com/2019/04/01/californias-rarefied-air-tax/

“Neutrality for the sake of neutrality doesn’t really serve us in the age of Trump.” – Jim Acosta, author of “The Enemy of the People”

“The (CNN) chief White House correspondent is saying out loud that Trump is so dangerous that he cannot be neutral, which is another word for ‘fair.’” – Howard Kurtz on Acosta’s “stunning admission”

Mirror, mirror on the wall, who is the least fair of them all?

Jim Acosta is the greatest correspondent in the history of the planet, and if you don’t believe Almost DailyBrett … just ask him.

His network and many others are invested in demise of one Donald Trump, never mind the 62 million Americans who voted for POTUS #45 in 2016 or more importantly, the 306 electoral votes he compiled.

Story ideas that are favorable to the president are discarded or damned with faint praise, and any morsel — no matter how sketchy the source — is seized upon by the frothing apex predators at CNN and other liberal networks.

They were certain that Madam Secretary would win the presidency.

They were counting on Robert Müller to produce a report that would end the age of Trump.

They are rooting and championing any Democrat with a heartbeat and pulse running for president.

Almost DailyBrett started his studies at the USC School of Journalism in the heady media days following the Watergate Scandal and the resignation of Richard Nixon.

The standard as enunciated by the Most Trusted Man in America, CBS anchor Walter Cronkite, was the imperative to secure and accurately present both sides of every story … whether you agreed with one side or the other.

The same applied to CNN’s universally respected anchor Bernard Shaw, who posed tough penetrating questions to leaders on both sides of the aisle.

Skepticism was essential. Cynicism was to be avoided. Objectivity was the Holy Grail. The goal was to follow the story to where it ultimately led, and then to present both sides clearly and succinctly. You were expected to be professional and neutral.

That doesn’t mean there wasn’t analysis born out of the facts on both sides of a given issue. The commentaries of Erik Sevareid of CBS are still classic … even though by making this reference your author’s age is showing.

Reporters Decide Right and Wrong?

“ … He (Acosta) told Publishers Weekly there aren’t two sides to the story when it is a matter of right and wrong. Right and wrong in the opinion of journalists? Sure!” – Howard Kurtz

No one cares about the personal opinion of a journalist, even the chief White House correspondent for CNN.

As Clint Eastwood, playing the role of “Dirty Harry” so famously said: “Opinions are like assholes, everyone has one.”

There aren’t two sides to every story? Hello?

Sorry to mount the soap box: Almost DailyBrett totally, utterly and completely rejects that premise.

Remember taking Pro Seminar, an exhaustive review of communication philosophy, at grad school at the University of Oregon. Your author never took upon himself to determine the Kantian differences between right and wrong for consumers of mass communication. That lofty aspiration was simply above Almost DailyBrett’s pay grade.

Diva Journalism?

When you take an unhealthy mix of narcissism and combine with a nightly anti-Trump harangue, you come up with the ultimate White House Press Corps’ diva, Jim Acosta.

Jim Acosta may actually be besmirching the good name of … arrogance.

Acosta’s 354-page first-person-singular tome with 100 “I” references and 25 “me” mentions is a celebration of CNN’s chief White House correspondent’s service to the country, the planet, the galaxy and the universe.

Will Almost DailyBrett break down and shell out nearly 20 bucks and purchase Acosta’s, “The Enemy of the People: A Dangerous Time To Tell The Truth in America?”

Wonder how much the Acosta page-turner will cost a year from now at the discount book rack at Walmart?

Almost DailyBrett Editor’s Note: The credit for “Hero of His Own Book” goes directly to Howard Kurtz, who used these exact words during his Media Buzz review of Jim Acosta’s book. Kurtz is a long-time and widely respected critic of political media for the Washington Post, CNN and Fox News.

https://contemptor.com/2019/06/16/fox-news-media-analyst-jim-acosta-should-be-grateful-to-trump-for-raising-his-profile/

https://www.foxnews.com/opinion/dan-gainor-media-obsessed-with-polls-and-trump-comments-on-campaign-aid-acosta-obsessed-with-acosta

https://almostdailybrett.wordpress.com/2019/04/09/the-death-of-objective-journalism/

https://almostdailybrett.wordpress.com/2018/02/15/oppositional-journalism/

https://almostdailybrett.wordpress.com/2019/03/26/oppositional-journalisms-victory/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

https://almostdailybrett.wordpress.com/2018/11/08/lose-lose-journalism/

https://almostdailybrett.wordpress.com/2019/04/24/what-happened-to-bernie-shaws-cnn/

 

 

 

“In the darkness, we found the light. Introducing a new era of electronic driving.” – Volkswagen’s new advertising campaign tagline

“Hello, darkness, my old friend; I’ve come to talk to you again …” – Paul Simon and Art Garfunkel’s, “The Sounds of Silence”

Is the best defense a good offense?

Is the most effective present-day defense utilizing a Baby Boomer anthem and harkening back to the 1960s with its brightly colored Volkswagen Beetles and (Hippie) Microvans?

After being rightfully bashed and bloodied starting in the autumn of 2015 for deploying defeat software to deceive anti-pollution testing of its vehicles (Volkswagen, Audi and Porsche), heads rightfully started to roll at Volkswagen AG corporate headquarters in Wolfsburg, Germany.

On the line with “Dieselgate” was Volkswagen’s brand, but also the reputation of Germany’s legendary designers and engineers. Consider, there is probably no nation on earth that prides itself more than Germany for its commitment to the environment (note the recent electoral successes of die Grünen).

The Volkswagen cheating scandal was akin to catching a falling knife. Using another well-worn metaphor, the shocking story has legs and has been running unabated for nearly four years.

The scandal started in September, 2015 when the U.S. EPA charged Volkswagen with using illegal (air quality testing) manipulation devices. A related Department of Justice (DOJ) investigation was launched. Volkswagen’s chief executive officer Martin Winterkorn was fired.

A continuous chorus of charges, fines, lawsuits, increased governmental regulation, falling stock prices and recalls mounted against Volkswagen and its Audi and Porsche subsidiaries. Last year, German authorities indicted Winterkorn on aggravated fraud charges.

Almost DailyBrett noted that Volkswagen did not follow to the letter the four basic tenets of Crisis Communications: Tell The Truth, Tell It All, Tell It Fast and Move On. In many ways Volkswagen management was just hoping this mess would simply subside.

Volkswagen management, employees, shareholders and even Kanzlerin Merkel and the German government had to confront the metaphorical Scheisse-Sandwich … you don’t nibble.

Back To The Drawing Board

At some point, the world’s largest automobile designer/manufacturer would have to go back on offense.

In doing so, Volkswagen realized it could not assume a business-as-usual approach.

Ultimately, Volkswagen appreciated that it has to acknowledge its wrongdoing, beg for forgiveness, and somehow, someway commence the hard work of rebranding … essentially moving on.

Volkswagen of America hired New York’s Johannes Leonardo advertising agency, and secured the rights to “The Sounds of Silence.”

The question posed to VW management: Can a major ad buy (part of a reported $2 billion campaign) for its 1:45 second spot featuring a Baby Boomer/Yuppie anthem make everything right in the world for Volkswagen?

In and of itself, the answer is obviously: no.

Almost DailyBrett has always believed that Volkswagen is engaged in a marathon, not a sprint. Volkswagen’s story, which began in 1937, deserves another chapter.

Americans are credited for being an understanding people. They will not forget, but are they willing to forgive and give … even a corporate entity … another chance?

The Johannes Leonardo creative, which debuted with the NBA Finals and the NHL’s Stanley Cup last week, is edgy as it literally starts in the darkness with a news announcer directly referencing the Volkswagen scandal.

One suspects that securing VW’s management approval for an open acknowledgement of moral failure was easier said than done. As Chairman Mao found out, the long-march back starts with the first step.

In our world of advertising bombast and overkill, it’s the extremely clever advertisement that stops the viewer in his or her tracks and commands attention.

The dark Sounds of Silence images convey going back to the drawing board. The result is the coming resurrection of the VW microvan … a concept vehicle for now … with the message the company’s environmentally friendly electric vehicle does not contribute to climate change. Volkswagen envisions 22 EVs (electric vehicles) by 2028, and becoming carbon neutral by 2050.

Volkswagen has stumbled for nearly four torturous years. The questions are with its new ad campaign and beyond: Has the company finally learned its lesson, and are we as consumers willing to forgive, while certainly not forgetting?

https://www.youtube.com/watch?v=qEvNL6oEr0U

https://www.fastcompany.com/90359361/volkswagen-aims-for-feel-good-redemption-in-new-major-ad-campaign

https://www.caranddriver.com/features/a27784322/vw-hello-light-commercial-column/

https://www.cleanenergywire.org/factsheets/dieselgate-timeline-germanys-car-emissions-fraud-scandal

https://www.nytimes.com/2019/04/15/business/winterkorn-volkswagen-emissions-scandal.html

https://www.forbes.com/sites/davidkiley5/2019/06/06/vw-goes-back-to-the-future-in-new-ad-campaign-to-put-dieselgate-in-rear-view/#1026a00d3aa5

https://www.vw.com/

http://johannesleonardo.com/

“Liberals believe America is not good enough for the world; conservatives believe the world is not good enough for America.” – Washington Post Columnist Charles Krauthammer

“I do think that America was born with a birth defect; it was slavery.” – Stanford Provost Condoleezza Rice

After losing two world wars and killing 6 million Jews during the Holocaust, Germany has been struggling from Zero Hour 1945 to the present with its horrendous history. The Germans have a special word for it – die Vergangenheitsbewältigung — or dealing with this past.

Does this 25-letter-jaw-breaking-compound-noun also apply to the nearly 250-year history of the United States of America?

After listening to so many Baby Boomer colleagues and friends complain about “this country” for years-and-years, who could blame Almost DailyBrett or any other American with a sense of patriotism for thinking that we have to deal with our past? The question is, how?

The sun never set on the British Empire and Britannia indeed ruled the waves. Look at the mess they left to dozens of these former colonies, and yet English is the world’s Lingua Franca. The scoresheet for the United Kingdom over the years is … mixed with a positive lean.

Have Americans ever been perfect? Are we perfect? Will we ever be perfect?

The responses to all three of these questions are the same, and obvious. The answers are, “no.”

Perfection is an impossible standard for any nation to achieve, including the USA.

Is the answer to these fallibilities – slavery, expulsion of Native Americans, Japanese internment camps – to truncate the teaching of American History? Is revisionist history to the downside inevitable?

There is an ongoing – and maybe never ending fight over whether and how Advanced Placement (AP U.S. History) should be taught, and more to the point: The level and extent of negative reinterpretation of American history.

For example, McGraw Hill stepped in deep doo doo when its history books described a migratory path of millions of “workers” from Africa. Err … they were slaves.

A related question has been raised among the 21+ would-be Democratic presidential nominees (i.e., Harris, Booker, Warren, Castro): Should we pay reparations (particularly slavery) to those who were wronged by America?

If so, where do we start? What precedent are we setting? More importantly where do we end? Can we end? Which descendants of those wronged should we pay? How much should we pay?

Should we apologize for being … Americans? Should we stop embracing any and all red, white and blue patriotism?

The Vietnam War Is Over; Get Over It

The helicopters took off from the roof of the U.S. Embassy in South Vietnam on April 30, 1975 or more than 44 years ago, if you are keeping score at home.

There are those who cannot or will not get this unfortunate period of American history out of their systems.

Almost DailyBrett has noted that way too many of these tortured Baby Boomer souls do not like their country, and take issue with America being labeled as an exceptional country.

They point to socialism in Denmark, Norway, Sweden – all monarchies – as “happy little countries,” suggesting America should do the same.

Some of these people actually teach at American universities and schools and harbor reservations (putting it mildly) about the positive side of American history. But wasn’t the first act in U.S. history a rebellion against authority, telling what England’s King George III what he could do with his royal scepter?

Didn’t America fight a bloody Civil War from 1861-1865 to eliminate slavery? Didn’t Abraham Lincoln’s 13th Amendment end slavery once and for all?

And wasn’t it America that played a monumental roll in terms of blood and treasure to end Nazi and Fascist tyranny in Europe and the Pacific?

The United States was the first and to this date the only country to put a man on the moon. It was America, which gave the world Silicon Valley and with its pioneering entrepreneurs with break-through innovations that made the conveniences of our digital world possible.

And let’s not forget that America defeated Communism and made our imperfect world, safer.

Almost DailyBrett championed a bi-partisan action – one can dream – to add Democrat Franklin Delano Roosevelt’s (won World War II) and Republican Ronald Wilson Reagan’s (beat Communism) busts on Mt. Rushmore.

With all due respect, what has Denmark given to the world? Hans Christian Andersen and The Little Mermaid.

If the royalists in Norway, Sweden and Denmark wish to examine their collective navels in the sauna, who are we to stop them? It’s their humble collection of socialist monarchies (not an oxymoron).

Those who don’t like America and never will, have the freedom of movement. Almost DailyBrett will happily visit them in Scandinavia … in the summer.

America can learn from its past. When it comes to America’s over/under, your author will take the “over” in a nanosecond.

The United States of America remains an exceptional nation. No amount of revisionist history can change that fact.

https://nypost.com/2017/01/22/why-schools-have-stopped-teaching-american-history/

https://www.theatlantic.com/education/archive/2015/10/the-history-class-dilemma/411601/

https://www.theatlantic.com/education/archive/2015/02/who-should-decide-how-students-learn-about-americas-past/385928/

https://www.washingtonpost.com/politics/2019/04/12/support-reparations-grow-so-does-pushback-some-black-americans/?utm_term=.427e54c28480

https://www.washingtonpost.com/people/charles-krauthammer/?noredirect=on&utm_term=.4d651db9a0c6

https://thehill.com/homenews/news/332307-condoleezza-rice-says-america-was-born-with-a-birth-defect-slavery

https://almostdailybrett.wordpress.com/2014/11/05/roosevelt-and-reagan-for-rushmore/

”I could say … that I ran a small grocery store on the corner (e.g., State of Arkansas), therefore I extrapolate that into the fact I can run Walmart. That`s not true.” – Ross Perot debating Arkansas Governor Bill Clinton and President George H.W. Bush

Perot labeled Clinton’s 12-year public sector experience as the chief executive of the “Natural State” as “irrelevant.”

The famous 1992 debate exchange reminds Almost DailyBrett of today’s deep-state/elite media practice of automatically and terminally disqualifying anyone aspiring or even holding the presidency – including the present office holder – who does not have public sector experience.

Public sector über alles?

Some have suggested that seven-year South Bend Mayor Peter Buttigieg, 37, is more qualified to run the nation than billionaire entrepreneurs, who build, create breakthrough products, employ thousands and manage global business enterprises.

Let’s see, Mayor Pete’s South Bend has a $368 million city budget, 1,285 employees and 101,168 residents including thousands of Notre Damers who need their garbage picked up and their streets swept.

Okay …

In contrast, the $9.5 billion, The Trump Organization LLC, is the 48th largest privately held company in the world. Trump and his family manage 500 affiliated property development and marketing companies with 22,450 employees operating in 25 countries.

According to the New York Times, Trump’s business has been required to take losses and declare bankruptcy from time to time. Phil Knight in his book, Shoe Dog, recounted how Nike almost went under … nine times.

How’s Trump doing today? How’s Nike doing today?

And then there is Starbucks founder and chairman (political villain) Howard Schultz.

Sorry Howard … you can’t play this (presidential) game either … even though you created and turned Starbucks into the largest coffee roaster in the world. Let’s see … the company reports $24.7 billion in annual revenues, manages than 27,000 stores and hires 277,000 baristas et al. around the globe.

Kathleen Sebelius vs. Jeff Bezos For CIO

All kidding and snickering aside, the political class seemingly would rather hire as its CIO Kathleen Sebelius with her infamous crashing Obamacare website with its pathetic non-working calculator.

Conceivably the alternative would be private sector Amazon with its track record of successfully and accurately processing 1 million digital transactions per hour.

The millionaire Bernie and Elizabeth types rail daily against billionaires (i.e., Trump, Schultz, Knight, Bezos …) and their privately held/publicly traded corporations (i.e., Starbucks, Nike, Amazon), seemingly as the sources of all that is wrong in the world. The Massachusetts senator even talked about breaking up the most successful and useful of these companies.

If digital retail pioneer Amazon was forced to breakup, wouldn’t the company in an aw shucks moment, simply spin-off Amazon Web Services (AWS)? Considering Amazon’s marketing for AWS’ cloud services capability, don’t you suspect Jeff Bezos and company are already thinking about AWS as a separate publicly traded company?

How about the prospect of (NYSE: AWS)? Victory for the government? Victory for investors? Whattyathink Elizabeth?

Wasn’t there a movie actor/union president, who with the exception of a stint in the military, never spent a nanosecond in the public sector and became the governor of the largest state in the union, California?

How did that experiment turn out?

Not only was Ronald Reagan wildly popular in blue state California, he was one of our greatest presidents and the only one to ever hold a union card while serving as the nation’s chief executive.

Which Is More Important: Public or Private?

For Almost DailyBrett, your author served 14 years in the public sector (i.e., California press secretary and Central Washington University assistant professor). The same four-decade career also included 25 years in the private sector (i.e., LSI Logic Corporation, Semiconductor Industry Association, Edelman Public Relations, newspapers).

Which sector was more important in the development of your author’s institutional knowledge base?

Don’t know. Inclined to conclude that both are nice to have, and each is equally important.

http://www.chicagotribune.com/news/ct-xpm-1992-10-20-9204050015-story.html

https://money.cnn.com/2016/12/15/investing/trump-organization-48th-largest-private-company/

https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=344985

http://www.city-data.com/city/South-Bend-Indiana.html

https://www.cnn.com/2019/04/13/politics/bernie-sanders-millionaire-book-sales-tax-returns/index.html

 

 

“Not only had @realDonaldTrump become a mass-media juggernaut, but Twitter had for the first time become a primary outlet for the views of a major American politician. With Trump’s election, the transformation was complete: The social network had become the new public square.” – Nicholas Carr, POLITICO

Without a shred of doubt, nothing on this planet drives the media crazier than Twitter use by one Donald John Trump.

Within the friendly confines of 280 characters coupled with the always-on powerful bully pulpit of the presidency, Trump can set the agenda and be a part of any breaking story regardless of subject.

Wait.

Under Agenda Setting Theory, the big masthead media (e.g., New York Times, Washington Post) supposedly establish the agenda about what grateful everyday Americans should be thinking about.

As they say in political circles the big mastheads have been, preempted.

The very dragon they are attempting to slay, is spewing counter-punching fire right back at them any time, all the time.

“Beware of the overnight tweet.” — CNBC NYSE reporter Bob Pisani

Most of the Trump Tweets are … provocative (outrageous?) and thus are newsworthy. The ensuing conversation is about Trump, always about Trump.

Does the sun ever set on Donald Trump’s Twitter account?

With the Müller Report destined to be a non-factor by the end of this year – let alone next year – the media/entertainment elites in Manhattan, within the confines of the Beltway and Hollywood are facing the prospect of a re-elected Twittering Trump.

Columbia Journalism Review worries about whether journalists are correcting all of Trump’s tweets and statements.

Will they eventually interrupt Trump during the State of Union, the same way MSNBC’s Brian Williams cut off Senator Lindsey Graham?

When it comes to always telling the truth, nobody does it better than Brian Williams.

Will the media at some point — kicking and screaming — be forced to stop pretending the no-further indictments/actions Müller Report is the death knell of a president they detest (putting it mildly)?

Even though they torched Joe Biden’s last days as a non-candidate, will they line up behind him if he somehow captures the Democratic nomination?

Whoever emerges as the Demo nominee, will be their standard bearer.

The Never-Ending, Always-On News Cycle

Campaigns are not happy places.

Familiarity always breeds more than contempt.

Sleep is a precious commodity, and there is never enough to go around.

There was a time when there was only one news cycle per day.

As Almost DailyBrett commented two years ago, White House “death watch” is not what it used to be. Translated: Reporters stationed in the White House briefing room while the president sleeps were Journalism’s answer to graveyard shift. No more.

Trump’s nocturnal tweets (does he ever sleep?) have changed the game. Just ask Wall Street.

Every campaign in the 2020 cycle will have to compete effectively in a digital-is-eternal atmosphere with a minimum of sleep. With digital social media – particularly Twitter – every campaign and every media outlet is an always-on, 24-7-365 wire service.

Trump tweeted (fill in the blank). Respond within the fewest nanoseconds possible.

Biden tweeted (fill in the blank). Democratic rivals answer within the fewest nanoseconds possible.

Bernie tweeted what? Man or Woman the Twitter barricades!

Almost DailyBrett remembers the days when wise pundits (oxymoron?) lamented about how policy debates were being reduced to 30-second bites.

How about 280-character tweets? Used to be 140 characters.

With more than 20+ would be Democratic nominees, how many pithy responses will immediately jump from their keyboards. More to the point how many mistakes, which can’t be recalled, will emerge from these Twitter accounts?

“Fatigue makes cowards of us all.” – Vince Lombardi

Even though early Baby Boomer Trump is 72-years-young, he seems to have the energy and stamina to keep the Twitter stream coming, even accelerating and intensifying the flow. There are no signs of fatigue.

Will the next president (or the same president) be the one who best utilizes the Twitter characters? Should social media be the penultimate factor in determining who will be the leader of the free world?

Let the Twitter debate commence.

https://www.politico.com/magazine/story/2018/01/26/donald-trump-twitter-addiction-216530

https://www.cjr.org/covering_trump/twitter-media-trump.php

https://almostdailybrett.wordpress.com/2017/10/16/death-watch-aint-what-it-used-to-be/

 “Governor, if Kitty Dukakis were raped and murdered, would you favor an irrevocable death penalty for the killer?” – CNN anchor Bernard Shaw’s opening debate question to 1988 Democratic presidential nominee Michael Dukakis

“No, I don’t Bernard. And I think you know I opposed the death penalty during all of my life. I don’t see any evidence that’s it’s a deterrent and I think there are more effective ways to deal with violent crime …” — Dukakis’ answer to Shaw’s question.

How could Shaw have asked that question? More astonishingly, how could Dukakis have failed to explode at it?” – Jack Germond and Jules Witcover, “Whose Broad Stripes and Bright Stars”

The unthinkable and startling image of the first lady of Massachusetts being raped and murdered was offered up by a respected CNN anchor, Bernard Shaw, from your father’s CNN of 1988 … obviously not the hyper-partisan CNN of today.

Some reportedly accused Shaw of throwing a fast-ball right down the plate for Dukakis to angrily hit the ball out of the ballpark. Shaw emphatically denied this assertion.

Dukakis didn’t even swing. His wonkish answer without showing any vitriol or emotion about Shaw raising the spectre of a raped and murdered Kitty Dukakis, effectively ended the campaign of the Democratic nominee for president of the United States.

The author of Almost DailyBrett distinctly remembers settling into his seat for the October 13, 1988 second presidential debate at UCLA’s Pauley Pavilion, when Shaw serving as moderator opened the proceedings with his provocative (understatement) question.

To most in the audience and millions more at home, Shaw’s question was shocking, one-sided as it did not apply to both candidates … Vice President George H.W. Bush and Dukakis.

Having said that, Dukakis and his campaign team had to know that a death penalty question was coming. Looking back, the Shaw question was a great opportunity for the Massachusetts governor to express outrage, thus firing up his supporters and maybe even the electorate.

Can you imagine one of today’s CNN anchor/correspondent asking that kind of question to a Democratic standard bearer in Donald Trump’s America?

Whattyathink Anderson Cooper? Don Lemon? Jim Acosta? Chris Cuomo? Jake Tapper?

Are There Any Objective Reporters Left To Moderate Presidential Debates?

“News people are no longer trained that they have to bury their personal views and bend over backwards to be fair. That concept went out the window a long time ago.” — Edwin J. Salzman, former Sacramento Bee Capital Bureau Chief

“ … If you have a son in the Marine Corps, and that you don’t trust the commander-in-chief (Trump)” – ABC Martha Raddatz, crying on 2016 election night.

Do you think Raddatz will ever be asked again to serve as a fair, objective and dispassionate presidential debate moderator?

How about noted-for-his-personal-integrity, Brian Williams of MSNBC?

More to the point, is there anyone at Jeff Zucker’s  CNN, who could be trusted to fill this critical role?

Almost DailyBrett has asked this question before and will pose it again: Where is this generation’s Walter Cronkite?

More to the point: Where is modern day equivalent of Bernard Shaw?

“Never laugh at Ted Turner too early …”

There was a time when America supposedly needed only three networks: ABC, CBS and NBC.

CNN (Cable News Network) was Ted Turner’s dream, which after initial scoffing and snickering became the first all-news, all-the-time network.

The network was there to cover live virtually any significant event regardless of its origin around the world … This was Bernard Shaw’s CNN. He served as the network’s lead anchor from 1980-2001.

When the San Francisco Bay Area was struck by the 6.9 Richter Scale Loma Prieta Earthquake on October 17, 1989, my boss California Governor George Deukmejian was sleeping in an airport hotel in Frankfurt, Germany.

By the means of a continuously open line from our office to the governor’s hotel room, and just as important through the reporting of CNN, Governor Deukmejian was able to direct the state’s response to the earthquake from nine-time zones away.

California’s Lt. Gov. Leo McCarthy was in San Francisco, when Loma Prieta struck with no phone connections, zero television (including CNN) and literally no way to communicate.

This may seem like a stretch, but Almost DailyBrett appreciated at the time that Bernard Shaw’s CNN had become America’s go-to-network for news and information.

Alas, a shift to über-partisan journalism accelerated with the creation of MSNBC, serving the left, and Fox News, oriented to the right, both in 1996.

CNN continued with its emphasis on breaking news stories, but some concluded it was Melba toast, thus suffering in the Nielsen Ratings, compared to MSNBC and Fox News.

Today, CNN has morphed into the second coming of MSNBC with a 24-7-365 stream of angry talking-heads’ invective directed against a hated president. The country already has a MSNBC, it doesn’t need another one.

Does any CNN anchor today exhibit the professionalism, integrity and objectivity to dispassionately moderate a 2020 general election debate?

During Bernard Shaw’s era, the answer was an emphatic, “yes.”

Today the answer is “no,” … “hell no.”

https://www.realclearpolitics.com/lists/debatemoments/bernieshaw.html

http://content.time.com/time/specials/packages/article/0,28804,1844704_1844706_1844712,00.html

https://www.politico.com/story/2018/01/31/raddatz-media-watching-each-other-a-little-more-after-missteps-reporting-on-trump-378739

https://www.thewrap.com/donald-trump-president-martha-raddatz-tears-up-abc-news/

%d bloggers like this: