Category: Conventional/Digital Media


As we prepare our collective bowels for the uproar of the coming arrival of the serious — not silly — presidential election season, we need contemplate the Golden Rules of Politics.

These rules are proven. They are time-tested. They do not change. They are inviolate.

Without further adieu, here are Almost DailyBrett’s listed in alphabetical order pathways to the Promised Land whether it be a statehouse, halls of Congress or even 1600 Pennsylvania Avenue:

Good Government Is Good Politics

“Govern wisely and as little as possible.” — Republic of Texas President Sam Houston

“Hold me accountable for the debacle. I’m responsible.” — Kathleen Sebelius, Obama’s Secretary of Health and Human Services

“I’m going to try and download every movie ever made, and you’re going to try to sign up for Obamacare (Sebelius), and we’ll see which happens first” — Comedian Jon Stewart

Almost DailyBrett fondly remember’s Monte Hall’s “Let’s Make A Deal” game show. There was the stage with a VW bug, and there was the … “Door.”

For 180 million Americans, their private health insurance plans are on the stage. Bernie Sanders, Elizabeth Warren and Kamala Harris are offering America the door with the “promise” of single-payer government health insurance, and the elimination of all private-sector offerings.

Be afraid, be very afraid.

Remember the online Obamacare rollout “debacle?” The website calculator didn’t work, let alone the system repeatedly crashed.

Do we want to deliver DMV-style health care for 329 million Americans, managed by Larry, Moe and Curly?

Good Government is indeed, good politics. Taking away private insurance is not good politics.

“It’s Not (Always) What You Say, But How You Say It”

Remember what mumsy told you?

She said that it was not what you say, but how you say it. She could detect in mere nanoseconds a sassy unmeaning, “thank you.”

Are you pleasant and reassuring? Or are you shrill, strident, angry and out of control?

Does it make sense for Democratic contenders for the White House to be angrily attacking the last Democratic president Barack Obama, who enjoys a 95 percent approval rating with … Democrats?

Didn’t Obama terminate Osama bin Laden, appoint Janet Yellen as the head of the Federal Reserve, see the NYSE and NASDAQ double in market value in his eight years, and deport more than 2.5 million? Why are fellow Democrats carping in the most unpleasant ways possible?

Is it simply because they don’t want front-runner former Vice President Joe Biden to justifiably play the Obama card?

Run As If You Are Running Behind

Whether or not you are holding a commanding lead and your media allies have your back or not, Yogi was right: “It ain’t over until it’s over.” 

Hillary was on auto-pilot heading for her media elite preordained 2016 victory, and then her campaign crashed and burned on election night.

The top two George Deukmejian Laws of Politics both are directly related to each other.

Even when he was cruising to victory in 1986 or overcoming a 22 point deficit with three weeks to go to win the closest-ever California gubernatorial election in 1982, the Duke assumed the underdog role.

He ran effective campaigns, (e.g., distributing 2 million absentee ballots to high-propensity voters) keeping his opponent in his sights or constantly looking over his shoulder.

The point is to sprint through the tape and leave absolutely no fuel in the gas tank. Don’t mind the metaphors.

Take Nothing For Granted

Every electoral vote counts.

Remember President Thomas Dewey? Hillary was literally building her administration, and measuring the drapes in the Oval Office.

And then … and then … and then.

She didn’t visit “Blue Wall” state, Wisconsin, during the general election campaign against Donald Trump. She canceled a joint appearance with President Obama in Green Bay. Big, big mistake.

Wisconsin turned red; the blue wall was broken. Michigan and Pennsylvania also flipped into the red column.

Game, set and match.

The Golden Rules of Politics live on. They must be respected. They are eternal.

https://abcnews.go.com/Politics/obamas-deportation-policy-numbers/story?id=41715661

https://almostdailybrett.wordpress.com/2018/07/29/the-bradley-effect-blindside/

Healthcare.gov Hurt Obamacare More Than Liberals Are Willing to Admit

“Neutrality for the sake of neutrality doesn’t really serve us in the age of Trump.” – Jim Acosta, author of “The Enemy of the People”

“The (CNN) chief White House correspondent is saying out loud that Trump is so dangerous that he cannot be neutral, which is another word for ‘fair.’” – Howard Kurtz on Acosta’s “stunning admission”

Mirror, mirror on the wall, who is the least fair of them all?

Jim Acosta is the greatest correspondent in the history of the planet, and if you don’t believe Almost DailyBrett … just ask him.

His network and many others are invested in demise of one Donald Trump, never mind the 62 million Americans who voted for POTUS #45 in 2016 or more importantly, the 306 electoral votes he compiled.

Story ideas that are favorable to the president are discarded or damned with faint praise, and any morsel — no matter how sketchy the source — is seized upon by the frothing apex predators at CNN and other liberal networks.

They were certain that Madam Secretary would win the presidency.

They were counting on Robert Müller to produce a report that would end the age of Trump.

They are rooting and championing any Democrat with a heartbeat and pulse running for president.

Almost DailyBrett started his studies at the USC School of Journalism in the heady media days following the Watergate Scandal and the resignation of Richard Nixon.

The standard as enunciated by the Most Trusted Man in America, CBS anchor Walter Cronkite, was the imperative to secure and accurately present both sides of every story … whether you agreed with one side or the other.

The same applied to CNN’s universally respected anchor Bernard Shaw, who posed tough penetrating questions to leaders on both sides of the aisle.

Skepticism was essential. Cynicism was to be avoided. Objectivity was the Holy Grail. The goal was to follow the story to where it ultimately led, and then to present both sides clearly and succinctly. You were expected to be professional and neutral.

That doesn’t mean there wasn’t analysis born out of the facts on both sides of a given issue. The commentaries of Erik Sevareid of CBS are still classic … even though by making this reference your author’s age is showing.

Reporters Decide Right and Wrong?

“ … He (Acosta) told Publishers Weekly there aren’t two sides to the story when it is a matter of right and wrong. Right and wrong in the opinion of journalists? Sure!” – Howard Kurtz

No one cares about the personal opinion of a journalist, even the chief White House correspondent for CNN.

As Clint Eastwood, playing the role of “Dirty Harry” so famously said: “Opinions are like assholes, everyone has one.”

There aren’t two sides to every story? Hello?

Sorry to mount the soap box: Almost DailyBrett totally, utterly and completely rejects that premise.

Remember taking Pro Seminar, an exhaustive review of communication philosophy, at grad school at the University of Oregon. Your author never took upon himself to determine the Kantian differences between right and wrong for consumers of mass communication. That lofty aspiration was simply above Almost DailyBrett’s pay grade.

Diva Journalism?

When you take an unhealthy mix of narcissism and combine with a nightly anti-Trump harangue, you come up with the ultimate White House Press Corps’ diva, Jim Acosta.

Jim Acosta may actually be besmirching the good name of … arrogance.

Acosta’s 354-page first-person-singular tome with 100 “I” references and 25 “me” mentions is a celebration of CNN’s chief White House correspondent’s service to the country, the planet, the galaxy and the universe.

Will Almost DailyBrett break down and shell out nearly 20 bucks and purchase Acosta’s, “The Enemy of the People: A Dangerous Time To Tell The Truth in America?”

Wonder how much the Acosta page-turner will cost a year from now at the discount book rack at Walmart?

Almost DailyBrett Editor’s Note: The credit for “Hero of His Own Book” goes directly to Howard Kurtz, who used these exact words during his Media Buzz review of Jim Acosta’s book. Kurtz is a long-time and widely respected critic of political media for the Washington Post, CNN and Fox News.

https://contemptor.com/2019/06/16/fox-news-media-analyst-jim-acosta-should-be-grateful-to-trump-for-raising-his-profile/

https://www.foxnews.com/opinion/dan-gainor-media-obsessed-with-polls-and-trump-comments-on-campaign-aid-acosta-obsessed-with-acosta

https://almostdailybrett.wordpress.com/2019/04/09/the-death-of-objective-journalism/

https://almostdailybrett.wordpress.com/2018/02/15/oppositional-journalism/

https://almostdailybrett.wordpress.com/2019/03/26/oppositional-journalisms-victory/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

https://almostdailybrett.wordpress.com/2018/11/08/lose-lose-journalism/

https://almostdailybrett.wordpress.com/2019/04/24/what-happened-to-bernie-shaws-cnn/

 

 

 

”I could say … that I ran a small grocery store on the corner (e.g., State of Arkansas), therefore I extrapolate that into the fact I can run Walmart. That`s not true.” – Ross Perot debating Arkansas Governor Bill Clinton and President George H.W. Bush

Perot labeled Clinton’s 12-year public sector experience as the chief executive of the “Natural State” as “irrelevant.”

The famous 1992 debate exchange reminds Almost DailyBrett of today’s deep-state/elite media practice of automatically and terminally disqualifying anyone aspiring or even holding the presidency – including the present office holder – who does not have public sector experience.

Public sector über alles?

Some have suggested that seven-year South Bend Mayor Peter Buttigieg, 37, is more qualified to run the nation than billionaire entrepreneurs, who build, create breakthrough products, employ thousands and manage global business enterprises.

Let’s see, Mayor Pete’s South Bend has a $368 million city budget, 1,285 employees and 101,168 residents including thousands of Notre Damers who need their garbage picked up and their streets swept.

Okay …

In contrast, the $9.5 billion, The Trump Organization LLC, is the 48th largest privately held company in the world. Trump and his family manage 500 affiliated property development and marketing companies with 22,450 employees operating in 25 countries.

According to the New York Times, Trump’s business has been required to take losses and declare bankruptcy from time to time. Phil Knight in his book, Shoe Dog, recounted how Nike almost went under … nine times.

How’s Trump doing today? How’s Nike doing today?

And then there is Starbucks founder and chairman (political villain) Howard Schultz.

Sorry Howard … you can’t play this (presidential) game either … even though you created and turned Starbucks into the largest coffee roaster in the world. Let’s see … the company reports $24.7 billion in annual revenues, manages than 27,000 stores and hires 277,000 baristas et al. around the globe.

Kathleen Sebelius vs. Jeff Bezos For CIO

All kidding and snickering aside, the political class seemingly would rather hire as its CIO Kathleen Sebelius with her infamous crashing Obamacare website with its pathetic non-working calculator.

Conceivably the alternative would be private sector Amazon with its track record of successfully and accurately processing 1 million digital transactions per hour.

The millionaire Bernie and Elizabeth types rail daily against billionaires (i.e., Trump, Schultz, Knight, Bezos …) and their privately held/publicly traded corporations (i.e., Starbucks, Nike, Amazon), seemingly as the sources of all that is wrong in the world. The Massachusetts senator even talked about breaking up the most successful and useful of these companies.

If digital retail pioneer Amazon was forced to breakup, wouldn’t the company in an aw shucks moment, simply spin-off Amazon Web Services (AWS)? Considering Amazon’s marketing for AWS’ cloud services capability, don’t you suspect Jeff Bezos and company are already thinking about AWS as a separate publicly traded company?

How about the prospect of (NYSE: AWS)? Victory for the government? Victory for investors? Whattyathink Elizabeth?

Wasn’t there a movie actor/union president, who with the exception of a stint in the military, never spent a nanosecond in the public sector and became the governor of the largest state in the union, California?

How did that experiment turn out?

Not only was Ronald Reagan wildly popular in blue state California, he was one of our greatest presidents and the only one to ever hold a union card while serving as the nation’s chief executive.

Which Is More Important: Public or Private?

For Almost DailyBrett, your author served 14 years in the public sector (i.e., California press secretary and Central Washington University assistant professor). The same four-decade career also included 25 years in the private sector (i.e., LSI Logic Corporation, Semiconductor Industry Association, Edelman Public Relations, newspapers).

Which sector was more important in the development of your author’s institutional knowledge base?

Don’t know. Inclined to conclude that both are nice to have, and each is equally important.

http://www.chicagotribune.com/news/ct-xpm-1992-10-20-9204050015-story.html

https://money.cnn.com/2016/12/15/investing/trump-organization-48th-largest-private-company/

https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=344985

http://www.city-data.com/city/South-Bend-Indiana.html

https://www.cnn.com/2019/04/13/politics/bernie-sanders-millionaire-book-sales-tax-returns/index.html

 

 

Governor Newsom Calls for Nation’s First Air Tax On California’s Wealthiest

Proceeds To Fund New Air Quality And Climate Change Programs

April 15 To Become A State Holiday 

SACRAMENTO – Following up on his proposed “digital dividend” levy on data usage, California Governor Gavin Newsom today called upon the state Legislature to approve the nation’s first surcharge on the consumption of air by the Golden State’s wealthiest households.

Privileged Californians with assets (i.e., homes, cars, stocks, mutual funds, bonds, savings accounts, furniture … ) exceeding $500,000 will be assessed an annual surcharge of 1 percent of their total gross wealth. The yearly progressive surcharge will escalate to 2 percent for those with more than $1 million in total assets, eventually capping at 10 percent for those with accumulated wealth exceeding $1 billion or more.

“California’s new Rarefied Air Tax (RAT) is initially projected to raise approximately $3 billion in additional revenues to enhance air quality, combat climate change, and to establish a complementary agency to the California Air Resources Board (CARB),” said Newsom.

“The Golden State is the recognized leader in the usage of progressive revenue schemes to extract and redistribute literally billions from California’s achievers by means of income, sales, property, gas, vehicle, water, corporate, payroll, liquor, and weed taxes and soon a surcharge for those who choose to consume O2.  If the wealthy wish to avoid the Rarefied Air Tax, they can simply opt out of oxygen usage,” Newsom said.

According to the non-partisan Tax Foundation, California has fallen from the top to second in total taxation among states. New Jersey is now #1, California #2 and New York #3.

“We intend to restore our rightful place as the number one state in terms of progressive redistributive taxation,” said Newsom. “The appropriate annual total assets surcharge for O2  usage by those with wealth reaching and exceeding six-seven-eight figures is recognition of their moral obligation to pay their fair share for the rarefied California air they breathe and consume.”

To recognize and celebrate California’s nationwide leadership in taxation, Newsom signed a proclamation declaring that each April 15 (or following Monday if tax day falls on a weekend) as a paid public holiday for all Golden State public employees. Newsom urged the federal government and all other states to follow suit.

Fully anticipating constitutional challenges by mean-spirited, hateful, racist, sexist, homophobic and unpleasant non-profit tax foundations, Newsom called upon the state Department of Justice to prepare a vigorous defense against expected questions about the legality of RAT total asset surcharges for California’s wealthiest … those with assets exceeding $500,000 in riches.

California telegenic governor will hold a news conference in Room 1190 of the State Capitol today at 1 pm PDT to provide more details about the RAT tax. Tax-free air will be provided to all media attending the event.

Following the news conference, Governor Newsom will be available for photographs and to autograph full, medium and wallet-size glossy images of himself for adoring reporters and correspondents.

https://taxfoundation.org/individual-income-taxes-2019-state-business-tax-climate-index/

https://almostdailybrett.wordpress.com/2015/02/08/golden-state-handcuffs/

https://www.foxnews.com/politics/california-goes-tax-wild-eyes-levies-on-everything-from-water-to-tires

 

 

“The news blindsided many liberals — particularly those with an ambient knowledge of Rachel Maddow’s nightly monologues on MSNBC.” – Amy Chozick, New York Times

“The 3 biggest losers from the Mueller report in order: the media, the media, the media.” – Rich Lowry, National Review

Trump won. The liberal media elite declared … “victory.”

The two-year hunt by oppositional journalists for WMDs came to an end. It was a dead scud.

The long-awaited $25 million Müller Report didn’t quite read the way they wanted. It was a dud.

Ahh … Rachel Maddow can rewrite it for you.

Chris Matthews is tan, rested and ready.

As they say in politics … “When in doubt, declare victory!’

The Atlantic’s Franklin Foer declared the Müller report a great success, but no one seems to be clapping in the tony enclaves of Manhattan, Inside the Beltway or in Hollywood.

Let’s see how do Oppositional Journalists proclaim unmitigated victory? Has the comb-over dragon been slayed?

Our ratings are up (e.g., MSNBC … even CNN). Our print and digital subscriptions have soared (e.g., NYT, WAPO). They generated a combined 8,500 Russia probe stories to prove their point.

Almost DailyBrett remembers a time when objective journalists didn’t seem to care about their respective employers buying low and selling high.

Former FBI Director Robert S. Müller III was going to be the savior of the Republic. Let the impeachment proceedings begin!

Stephen Colbert still generated late-night “comedy,” but deep down inside … it’s painful. It has to hurt.

As Yoga Berra once said: “It’s like deja-vu all over again.” For the folks at CNN and MSNBC, it was a replay of November 8, 2016, even though some are now asserting a “cover-up” (e.g., MSNBC’s Joy Reid) and “obstruction of justice.”

Spin Control by the Media, For the Media

“They let all the normal rules of balanced reporting fly out the window as they competed with each other over who could land the biggest Pulitzer prize-winning Trump/Russia sucker punch that would KO the President they loathe.

“Only it turned out they were all punching thin air.” – Former CNN anchor Piers Morgan

“We are not investigators. We are journalists, and our role is to report the facts as we know them, which is exactly what we did.” – Jeff Zucker, CNN president

Walter Cronkite just turned over in his grave.

Almost DailyBrett has long advocated a return to the days in which political reporters were not serving as the Praetorian Guard for the progressive socialist left/Democratic Party.

Your author yearns for the days when most reporters/correspondents could claim the virtue of objectivity, and still pass the giggle test.

Yet as the ink dries on the Müller Report and President Trump basks in the glory of no collusion with Russia/no further indictments (not to mention media darling Michael Avenatti being led off in handcuffs for his $20 million blackmail attempt against Nike), the elite liberal media is resetting its bearings on electing a Democrat in 2020.

The question that must be asked: Have they learned anything from 2016?

Will they continue to arrogantly use the print and digital pages of the NYT and WAPO, let alone CNN and MSNBC, to denigrate the millions that work and live in the red states?

Remember the “Basket of Deplorables”?

The 12th Amendment (e.g., Electoral College) of the U.S. Constitution is NOT going to be amended/rescinded before the 2020 election, if ever.

Red states must be flipped for Bernie (or a reasonable facsimile) to become the 46th president of the United States. How many in Iowa, Ohio, North Carolina, Wisconsin, Michigan, Pennsylvania etc. follow liberal media talking heads and angry columnists?

In many ways it seems the elite liberal media types are talking to each other and preaching to the choir.

Democrats know they can only win California’s 55 electoral votes once regardless of the margin of victory. Hillary prevailed in the Golden State by 4 million votes. She only needed to win by one vote.

The liberal media elites will demand that red state voters change, and see the wisdom of social justice warriors commanding and controlling their lives through a greatly empowered government.

Almost DailyBrett suggests a little exercise of humility at CNN and others. If so, maybe the struggling network can return to the days of Bernard Shaw asking the tough question … even to the Democratic nominee at a presidential debate.

https://www.nytimes.com/2019/03/25/business/media/mueller-report-media.html

https://www.theatlantic.com/ideas/archive/2019/03/mueller-report/585631/

https://www.realclearpolitics.com/video/2019/03/22/chris_matthews_why_was_there_never_an_interrogation_of_trump_how_can_mueller_let_him_off_the_hook.html

https://www.dailymail.co.uk/news/article-6847671/PIERS-MORGAN-Mueller-report-shows-collusion-disgraceful-hoax.html

https://www.youtube.com/watch?v=Y_7wPf9geSM

https://almostdailybrett.wordpress.com/2018/02/15/oppositional-journalism/

“Did the (Dodge Ram) company really just use Dr. King’s words about the value of service to sell trucks?”New York Times, February 5, 2017

The unfortunate answer was … “Yes.”

Did somebody … anybody … at Chrysler suggest that its Super Bowl LII advertisement shown to 103.4 million viewers (Nielsen Ratings) may not be the best idea? One would hope the executive management at Chrysler is not exclusively composed of yes men and yes women.

If a viewer watching next Sunday’s Super Bowl LIII advertisements takes a sip of tequila every time a cause marketing spot comes across the screen, would that person be smashed by half time?

Based upon last year’s Super Bowl and the trend so far this year, Almost DailyBrett will take the over.

Even weighing Chrysler’s public relations/marketing disaster last February, it seems the trend toward questionable cause-marketing advertising is growing, not subsiding.

Razor Blades and #MeToo?

“Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate messaging to berate and belittle men.” – Karol Markowicz, New York Post

For Almost DailyBrett, it seems the growing use of cause-marketing advertising with predictable somber music and societal images are mostly lame corporate attempts to attach product brands to a public policy push or cultural icon.

The question remains: Are cause marketing advertising practitioners, who recommend paying $5.1-$5.3 million per 30-second Super Bowl LIII spots to their corporate clients, playing with fire works in the forest with a company’s hard-earned reputation and brand?

Consider Nike’s cause marketing folly of tying its “Swoosh” athletic apparel to Colin Kaepernick, who in many quarters is persona non grata for taking a knee on the flag, the Star Spangled Banner and America.

Is Colin playing in the Super Bowl next week? Will he ever play again? Almost DailyBrett will take the under.

We all know that Chrysler was burned big time for attempting to link the words of the late Dr. Martin Luther King’s sermons to the sale of Dodge Ram trucks.

Who thought this poor taste linkage was a good idea?

Ditto for Gillette tying razor blades to the #MeToo movement or Nike taking a knee on Old Glory.

Almost DailyBrett must ask: Were the ads submitted to focus groups (qualitative research)? What was the input of in-depth interviews from African-American respondents (Dodge), women (Gillette) and veterans and their families (Nike)? Was any random quantitative research conducted to validate or contradict the focus group reactions?

Tying the sale of muscle trucks by a publicly traded company to the words, works and deeds of a renowned assassinated civil rights leader/legend sounds risky at best.

The national response to boorish men continues to this day. Is Gillette taking a stand against the #MeToo movement? Hope not.

Does Nike management have a problem with the Star Spangled Banner?

Infamous Or Notorious Brand?

Defenders of dubious cause marketing ads, which draw justified rebukes, will predictably respond that millions of viewers now identify with the (tarnished) brand/product. They will piously state that nothing is worse than spending $5 million-plus for a 30-second spot and the viewers don’t remember the sponsor of the advertisement. Okay, but …

Your author is not carte blanche taking aim against all cause marketing ads.

For example, Verizon cleverly tied its wireless services to first responders running toward the flood, the fire, the earthquake … ensuring they receive the urgent call for their life-and-depth services.

What are Almost DailyBrett’s rules for cause marketing spots, whether or not they are intended for the Super Bowl of Advertising?

  • Appreciate that tribalism is rampant in America, and the warring camps simply do not care, let alone in many cases tolerate each other. Avoid taking sides (e.g., Nike). The predominant views in your locale (e.g., Beaverton, Oregon) are most likely not a reflection of the country as a whole.
  • Contemplate that movements are based upon redressing grievances. They have leaders. They have organizations. They have a determined cause. Don’t try to hijack a movement to sell your products (e.g., Gillette).
  • Invest in qualitative (i.e., focus groups, in-depth interviews) and random quantitative research (e.g. surveys). Don’t prejudge the results. If the respondents essentially question or even revolt against the proposed ad … don’t argue, don’t rationalize … drop it (e.g., Dodge Ram).
  • Embrace honesty with company management about the possible repercussions in terms of reputation, brand, sales, stock price, market capitalization, P/E ratio.
  • Consider that viewers are smarter than you think. They may not respond kindly to clumsy ads that attempt to sell trucks with the words of a slain civil rights leader. How about using puppies or horses to sell beer (just as long as no animals were injured making the ad)?
  • Know that cause marketing is overdone, and is almost becoming cliché. That statement does not preclude cleverly tying a relevant product (wireless communication) to first-responders (e.g., Verizon).

And most of all, follow the Almost DailyBrett Golden Rule: When in doubt, throw it out.

https://www.boston.com/sports/super-bowl/2019/01/24/super-bowl-ad-prices

https://almostdailybrett.wordpress.com/2018/09/04/nike-takes-a-knee/

.http://superbowl-ads.com/cost-of-super-bowl-advertising-breakdown-by-year/

https://adage.com/article/super-bowl/2019-superbowl-liii-ad-chart/315605/

https://www.nytimes.com/2018/02/05/business/media/mlk-commercial-ram-dodge.html

https://nypost.com/2018/02/04/dodge-ram-under-fire-for-using-mlk-speech-in-super-bowl-ad/

https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/02/05/its-been-a-tough-year-america-these-7-super-bowl-commercials-tried-to-give-us-hope/?utm_term=.3dc3a75c7cc3

Tired of screaming talking heads?

Are you just done … with polemics?

Want real news that is more than 24-7-365 bashing of Donald Trump?

How about real-time information, which is 100 percent relevant to at least 54 percent of Americans who constitute the nation’s “investor class”?

Digging deeper one finds that 73 percent of those with bachelor’s degrees and above, and 83 percent of master’s degrees and above, own publicly traded company shares or stock-based mutual funds … many in employer 401K plans or IRAs.

Buy Low, Sell High!

With all of these stats in mind, Almost DailyBrett welcomes you to the best network on television: CNBC.

What ever happened to critics who proclaimed that around-the-clock Wall Street market coverage would never work?

They are the same naysayers who proclaimed that 24/7/365 sports wouldn’t fly when ESPN was launched in 1979.

How did either of these forecasts work out?

Just as ESPN’s proven business model fostered a plethora of imitators (i.e., Fox Sports, CBS Sports, NBC Sports Network), the same is true with CNBC, born in 1989.

Two years later, CNBC’s parent acquired Financial New Network. There was obviously moola to be made from those who care about global markets, particularly their NYSE and NASDAQ investments.

Never-shy-about-about-exploiting-an-opportunity, Rupert Murdoch, debuted CNBC’s major competitor Fox Business in 2007, including raiding CNBC for proven on-air talent (i.e., Maria “The Money Honey” Bartiromo, Neil Cavuto, Liz Claman …).

Fox Business now leads in the Nielsen Ratings for cable business networks, just as Fox News is on top for cable news channels.

Almost DailyBrett believes that competition makes everyone better, and contends that CNBC can take full advantage of the opportunity that comes from adversity.

Can’t Quantify PR?

Working for the Semiconductor Industry Association (SIA) in the mid-1990s, your author as director of communications was interviewed each month on the chip industry’s book-to-bill ratio … or what is the relationship between the booked orders and the already billed orders.

One always wanted the former to be higher than the latter.

As a director of Corporate Public Relations for LSI Logic, Almost DailyBrett booked our CEO Wilf Corrigan on CNBC whenever we had good news to report, provided the markets were open and trading.

One particular time our stock was trading at $86 per share when the interview began. Three-or-more minutes later (an eternity on television), LSI Logic shares had jumped to $89 per share or x-millions more in market capitalization (number of shares x stock price)

And who says, you cannot quantify effective public relations?

The direction of a company’s shares can head to the north, but to the south as well, thus resulting in the term for a stock being a volatile, “Dow Joneser.”

Recently saw a sell-side analyst explaining on CNBC why he downgraded Nike from a buy to a hold with a lower sales target … the stock sold off during the interview. That is the awesome power of an analyst being interviewed on a financial news network.

Almost DailyBrett contends from years as a loyal viewer that CNBC covers real news: What’s happening with global markets, consumer spending, newest gadgets and gizmos, trade wars, Brexit, Federal Reserve rate hikes or cuts/quantitative tightening or quantitative easing ….

Is CNBC perfect? Far from it. Yours truly rolls his eyes whenever yet another report focuses on East Coast dino-tech legends General Electric (GE) or Itty Bitty Machines (IBM). The former is Sears in drag, and the latter is just a few steps further back on the same bridge to nowhere.

Having said that, there is a healthy consistency that comes from Bob Pisani from the floor of the NYSE and Bertha Coombs from the NASDAQ.

Who can avoid smiling when Jim Cramer is throwing bulls and bears on “Mad Money?” David Faber (a.k.a. “The Brain) is always solid with his reporting.

Carl Quintanilla, Morgan Brennan and John Fortt are especially credible with the coverage of technology to start the day. Wilfred Frost and Sara Eisen put a capper on the trading day by hosting “Closing Bell” with Michael Santoli providing analysis of the just competed trading day.

If you want wall-to-wall about what is wrong with the relationship between Donald and Nancy, there are networks, which can provide you with all the gory details on a 24/7/365 basis. Go for it.

And if you can’t wait for another update on the no talent Kardashian family, CNBC is not your cup of tea … and never will be. Thank the good Lord.

https://news.gallup.com/poll/211052/stock-ownership-down-among-older-higher-income.aspx

https://www.marketwatch.com/story/the-amount-of-americans-not-saving-for-retirement-is-even-worse-than-you-thought-2017-02-21

https://www.nytimes.com/2018/02/08/business/economy/stocks-economy.html

https://www.cnbc.com/

https://en.wikipedia.org/wiki/CNBC

https://www.forbes.com/sites/markjoyella/2018/10/02/lou-dobbs-maria-bartiromo-lead-fox-business-to-big-ratings-win/#4e449fd924bf

https://almostdailybrett.wordpress.com/2018/12/20/how-fox-news-keeps-on-winning-the-ratings-war/

 

 

 

 

 

 

 

Remember the Oakland Raiders and their “Commitment to Excellence”?

The Silver and Black catch-phrase was quietly buried along with its originator, Al Davis.

Is it time, actually past time, for the Pac-12 Conference to drop its divorced-from-reality tag: “Conference of Champions”?

Consider that only 35,000 (assuming you believe the “announced” official attendance) bothered to show up for the conference football “championship” game this past November 30. The game was an absolute non-factor in deciding which four teams made the College Football Playoff (CFP).

Why would any conference commissioner hold its football championship game on a gridlocked Friday night in a pro-football Mecca, while the real Power Five conferences play their championship games on Saturday?

The literal oceans of empty seats in Levi’s Stadium in Santa Clara sent an unmistakable signal to the sports world: If Pac-12 fans don’t care, why should you? What ya think Pac-12 boss Larry Scott?

Weigh that only two times has the Pac-12 qualified its teams for the College Football Playoff (i.e., Oregon in 2014 and Washington in 2016) out of a potential 20 spots over five years.

In bowl games, the conference is 4-12 in the past two years: 1-8, 2017-18; 3-4 2018-19.

The last time a Pac-12 team won the national title in football: USC in 2004.

The last time a Pac-12 team won the national title in men’s basketball: Arizona in the previous century,1997.

The last time a Pac-12 team won the national title in women’s basketball: Stanford, ditto for the 20th century, 1992.

The conference is fond of championing its NCAA Director’s Cup standings as tantamount to “athletic success,” most notably Stanford, UCLA, USC, Cal and Oregon. Does anyone really care about college sports outside of the aforementioned football, men’s and women’s basketball?

Yes, Oregon State is the current champion in baseball. Oregon won its seventh track-and-field championship in 2015 … but other than piling up Director’s Cup points, do these championships really matter to the sports public?

From Love to The Embarcadero

In 2009, the Pac-12 presidents hired Larry Scott away from the women’s tennis circuit (where love means nothing) to run the conference, which was falling behind the other Power Five conferences (i.e., SEC, ACC, Big 10, Big 12).

To Scott’s credit, he took the lead in creating the Pac-12 Network. He also brought in the Denver and Salt Lake City media markets into the fold with the expansion of the 10-school contiguous state balanced conference to include non-contiguous Colorado and Utah.

The aforementioned conference championship game was added to the mix, but for some reason Scott and his lieutenants can’t seem the figure out the Levi’s Stadium dog just won’t hunt after five tries.

When was the only time the conference championship ever sold out? The first game in 2011 held at the venue of the team with the best record, Oregon’s Autzen Stadium. Why not persist in awarding the championship game to the team with the best record?

Sure beats an empty tarped stadium with an “announced” crowd of 35,134 on a Friday night.

The conference’s men’s basketball tournament is held in Las Vegas. There are zero Pac-12 teams in Nevada. Are gambling tables and shows with lots of skin, the secret to drawing fans to watch the conference’s best?

John Canzano of the struggling Portland Oregonian penned a four-piece mammoth series essentially asking if the Pac-12 is getting the bang for its buck. The conference pays Scott $4.8 million per annum and devotes $6.9 million yearly for its offices near the Embarcadero in downtown San Francisco.

Pac-12 members receive $31 million annually from the conference. By contrast, SEC members receive $41 million and the Big 10 universities garner $37 million from their respective conferences.

Certainly geography is not Scott’s fault, but it still must be his concern. The majority of Pac-12 members are situated three hours west of Bristol, Connecticut, the home of ESECPN. What Almost DailyBrett does not understand is the surrender implied in “Pac-12 After Dark.”

In order to provide ESPN and Fox with late evening “sports programming” for insomniacs in the Eastern and Central time zones, our fans and teams must sometimes wait until 7:45 pm to kick-off or tip-off our games. The alternative is 11 am kickoffs, fostering 8 am tailgates. Pass the orange juice.

Hey Larry instead of the networks deciding the times of our games, let’s team with Pac-12 presidents and athletic directors in courageously insisting the majority of our games be held between 12:30 pm and 5 pm local time for our fans on Saturdays.

As for the tagline: “Conference of Champions,” let’s shelve/deep six it until Pac-12 teams once again actually win some real championships.

https://www.oregonlive.com/sports/oregonian/john_canzano/index.ssf/2018/11/pac-12-larry-scott-leftout-part1.html

https://almostdailybrett.wordpress.com/2017/11/05/pac-12-after-midnight/

 

 

“Fox News is no monopoly. It is a singular minority in a sea of liberal media. ABC, NBC, CBS, PBS, NPR, CNN, MSNBC vs. Fox. The lineup is so unbalanced as to be comical – and that doesn’t even include the other commanding heights of the culture that are firmly, flagrantly liberal: Hollywood, the foundations, the universities, the elite newspapers.” — Fox News commentator and Washington Post columnist, Charles Krauthammer (1950-2018)

The liberal networks were not cutting it across the fruited plain.

The front page of the New York Times always dictated the topics for their evening newscasts.

What played on Madison Avenue was not resonating for millions in the Basket of Deplorables west of the Hudson.

For years, the Nielsen reports for the legendary “Big Three” ABC, CBS, NBC and their ideological cousins, CNN and MSNBC, were consistently going down to the right (from a ratings chart point of view).

As America was becoming a more moderate-conservative nation, the media elites in Manhattan and within the confines of the Beltway were moving further to the left.

There was — and still is — an economic disconnect: pure and simple.

And yet there was an unrecognized-in-plain-sight-new-source-of-money to be made in the always tough media business.

The much-vilified duo of Rupert Murdoch and Roger Ailes recognized a vast unmet need for a “Fair and Balanced” network resonating with the good folks in the so-called “fly-over states.”

Fox News Channel (FNC) was born in 1996, and just this year garnered its highest-ever ratings.

The Nielsen Ratings race is not even close.

FNC became the first cable news outlet to lead all networks, including the big three, in total audience for a November midterm election, beating second place NBC by 7.78 million to 5.64 million viewers. FNC even commanded a two-to-one lead over once powerful, CBS.

Legendary chief executive Jack Welch repeatedly said any business should either be number one or number two in its given market. Fox News is without doubt numero uno.

The unanswered question that must be posed: Is why is Fox News still unchallenged in serving the moderate-conservative psychographic, the one which elected Donald Trump to the presidency two years ago?

The self-anointed elites at the liberal networks, the all-knowing think tanks and the academic types at journalism schools denigrate the Fox News audience as uneducated racist dolts. They don’t seem to realize through their intemperate scolding and actions, they are contributing to the reciprocal scorn of the NYC/DC political class.

Almost DailyBrett to this day has never and will not ever understand the “political wisdom” of lambasting and making fun of hard-working people, who alas did not win the biological intellectual lottery.

It must suck to live, work hard and go to church on Sundays in impregnable Blue Wall states, such as Wisconsin, Michigan and Pennsylvania.

The End of Fox News?

The communal Schadenfreude of the political class celebrating the career ending capers of Ailes and Bill O’Reilly, coupled with the departures of Megyn Kelly and Greta Van Susteren, augured for the inevitable ratings/influence decline of Fox News Channel.

Using football parlance, it was next man (woman) up for Fox News. Sean Hannity vaulted to first place among all cable news programs. Martha MacCallum, Tucker Carlson and Laura Ingraham successfully launched their own opinion programs.

On the news side, superb Bret Bair and MacCallum anchored the aforementioned industry leading midterms’ newscast with solid pros Chris Wallace and Brit Hume by their sides. Almost DailyBrett will always miss the insightful commentary of Charles Krauthammer. His toe-to-toe exchanges with O’Reilly were must-watch television. Krauthammer could have made Fox News’ industry leading Midterm election coverage even better.

The real question that must be asked: Is Fox News merely winning a ratings battle, or the actual media war as well?

Almost DailyBrett argues for the former: Fox achieved a major marker of its success. The network serves 2.5 million prime-time viewers, a 3 percent increase compared to 2017. MSNBC sports 1.8 million prime-time viewers, a 12 percent hike when measured against the preceding year.

Did MSNBC gain share against Fox? Or did MSNBC strengthen its position at the expense in the form of an epic decline by the other 24-7-365 anti-Trump network, CNN? Nielsen reported that CNN draws only 990,000 prime-time viewers, a decline of 6 percent compared to 2017.

What did Welch say about being number one or two in a given market (e.g., cable news)? This blog could easily be focused on what went wrong with CNN, founded 16 years before Fox News?

There was a time when Ted Turner’s network was the authority when it came to breaking news around the world. Remember Bernard Shaw? Those days have been replaced by Anderson Cooper and Don Lemon.

In the meantime Fox News moves forward as the only moderate-conservative oriented network, the television outlet serving the other side of America’s divide.

If Fox remains the only network for the fly-over states, and the liberal networks cannibalize each other for left-of-center crowd … is there any reason to question that Fox News will retain its ratings dominance?

https://www.forbes.com/sites/markjoyella/2018/11/07/fox-news-has-highest-rated-midterm-coverage-in-cable-news-history/#262c5105c867

https://www.forbes.com/sites/markjoyella/2018/12/12/fox-news-channel-has-highest-ratings-in-22-years-but-msnbc-is-growing-fast/?utm_source=TWITTER&utm_medium=social&utm_content=1994079623&utm_campaign=sprinklrForbesMainTwitter#20dfce6a6124

https://deadline.com/2018/11/fox-news-wins-midterm-elections-ratings-cnn-msnbc-donald-trump-1202497745/

https://almostdailybrett.wordpress.com/2014/07/08/nine-fox-blondes/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

 

 

 

 

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