Category: Crisis Communications


As we prepare our collective bowels for the uproar of the coming arrival of the serious — not silly — presidential election season, we need contemplate the Golden Rules of Politics.

These rules are proven. They are time-tested. They do not change. They are inviolate.

Without further adieu, here are Almost DailyBrett’s listed in alphabetical order pathways to the Promised Land whether it be a statehouse, halls of Congress or even 1600 Pennsylvania Avenue:

Good Government Is Good Politics

“Govern wisely and as little as possible.” — Republic of Texas President Sam Houston

“Hold me accountable for the debacle. I’m responsible.” — Kathleen Sebelius, Obama’s Secretary of Health and Human Services

“I’m going to try and download every movie ever made, and you’re going to try to sign up for Obamacare (Sebelius), and we’ll see which happens first” — Comedian Jon Stewart

Almost DailyBrett fondly remember’s Monte Hall’s “Let’s Make A Deal” game show. There was the stage with a VW bug, and there was the … “Door.”

For 180 million Americans, their private health insurance plans are on the stage. Bernie Sanders, Elizabeth Warren and Kamala Harris are offering America the door with the “promise” of single-payer government health insurance, and the elimination of all private-sector offerings.

Be afraid, be very afraid.

Remember the online Obamacare rollout “debacle?” The website calculator didn’t work, let alone the system repeatedly crashed.

Do we want to deliver DMV-style health care for 329 million Americans, managed by Larry, Moe and Curly?

Good Government is indeed, good politics. Taking away private insurance is not good politics.

“It’s Not (Always) What You Say, But How You Say It”

Remember what mumsy told you?

She said that it was not what you say, but how you say it. She could detect in mere nanoseconds a sassy unmeaning, “thank you.”

Are you pleasant and reassuring? Or are you shrill, strident, angry and out of control?

Does it make sense for Democratic contenders for the White House to be angrily attacking the last Democratic president Barack Obama, who enjoys a 95 percent approval rating with … Democrats?

Didn’t Obama terminate Osama bin Laden, appoint Janet Yellen as the head of the Federal Reserve, see the NYSE and NASDAQ double in market value in his eight years, and deport more than 2.5 million? Why are fellow Democrats carping in the most unpleasant ways possible?

Is it simply because they don’t want front-runner former Vice President Joe Biden to justifiably play the Obama card?

Run As If You Are Running Behind

Whether or not you are holding a commanding lead and your media allies have your back or not, Yogi was right: “It ain’t over until it’s over.” 

Hillary was on auto-pilot heading for her media elite preordained 2016 victory, and then her campaign crashed and burned on election night.

The top two George Deukmejian Laws of Politics both are directly related to each other.

Even when he was cruising to victory in 1986 or overcoming a 22 point deficit with three weeks to go to win the closest-ever California gubernatorial election in 1982, the Duke assumed the underdog role.

He ran effective campaigns, (e.g., distributing 2 million absentee ballots to high-propensity voters) keeping his opponent in his sights or constantly looking over his shoulder.

The point is to sprint through the tape and leave absolutely no fuel in the gas tank. Don’t mind the metaphors.

Take Nothing For Granted

Every electoral vote counts.

Remember President Thomas Dewey? Hillary was literally building her administration, and measuring the drapes in the Oval Office.

And then … and then … and then.

She didn’t visit “Blue Wall” state, Wisconsin, during the general election campaign against Donald Trump. She canceled a joint appearance with President Obama in Green Bay. Big, big mistake.

Wisconsin turned red; the blue wall was broken. Michigan and Pennsylvania also flipped into the red column.

Game, set and match.

The Golden Rules of Politics live on. They must be respected. They are eternal.

https://abcnews.go.com/Politics/obamas-deportation-policy-numbers/story?id=41715661

https://almostdailybrett.wordpress.com/2018/07/29/the-bradley-effect-blindside/

Healthcare.gov Hurt Obamacare More Than Liberals Are Willing to Admit

“I don’t have a racist bone in my body.” — President Donald Trump

At least he’s not a “crook” or didn’t have sex with “that woman,” Monica Lewinsky?

“I do not believe you are a racist.” — Senator Kamala Harris casting doubt on the integrity of former Vice President Joe Biden

Are you sure about that, Kamala?

By incorporating the good name of Joe Biden and “racist” in the same sentence, was Senator Harris connecting the former vice president with this über-charged word? Talk about damning with faint praise.

Kamala knows full well that, “I do not believe you (Biden) are a racist,” is subjunctive. I don’t believe you are, but Mr. Vice President … you could be.

The damage was done.

The real question Almost DailyBrett is posing today: Is the word, “racist,” in danger of becoming just another delicious condiment for every outrageous political attack sandwich?

Let’s see … should we slap some “racist” on sour dough at this contact sport delicatessen? Maybe, we can add “sexist” as another ingredient? How about “homophobic” and/or “transphobic” as well? Hmmm … a juicy racist, sexist, homophobic, transphobic … political invective sandwich.

Consider the debating points of Elizabeth Warren: “We live in a country now where the president is advancing environmental racism, economic racism, criminal justice racism, health care racism.”  If you are scoring at home that is four racisms in one mere sentence.

By employing … over-employing … these venomous words time-and-time again …  to humiliate a political opponent and silence dissent … is the power and shock value of these words becoming diluted? Will Americans between now and November 3, 2020 (and beyond) just roll their collective eyes when they once again hear the words, “racist” or “racism” bandied about?

It really doesn’t matter whether the word is being used as an adjective (e.g., “racist tweets”) or a noun (e.g., … not a racist), racist is now so accepted, the media is employing it without qualifiers, such as alleged racist, charged racist, accused racist. Instead the political target is just … an unmitigated, unadulterated, categorical … racist. Will the word have the same power next year that it has this year?

According to Merriam-Webster, cliché equates to a “trite phrase or expression, a hackneyed theme, characterization or situation, something that has become overly familiar or commonplace.”

If a Catholic high school lad is standing at a rally in Washington D.C., wearing a MAGA hat (Make America Great Again), is he “racist” or practicing “racism” by doing nothing and saying absolutely nothing?

“We’re a Catholic school and it’s not tolerated. They don’t tolerate racism and none of my classmates are racist people.” — Nick Sandmann responding to NBC’s Savannah Guthrie’s predictable, “Are you a racist?” question.

Wonder if Almost DailyBrett is going to have “racism” lathered on his sandwich for daring to raise the spectre that the Mother of All Charged Words is maybe losing its steam? Are we overdosing on “racist” and “racism” opioids?

Barack, Who?

Remember Barack Obama’s, “Yes We Can,” campaign?

He won and the motto was updated to “Yes We Did” in a transformative moment when America took the extraordinary step of electing an African-American to the White House.

As Almost DailyBrett mentioned before, America proved once again it’s an extraordinary and exceptional nation by rising above ancient racist dialogue to prove the overwhelming majority can set aside any and all consideration of one’s ethnicity, when deciding who was going to lead the free world in the second decade of the 21st Century.

Have to admit it, your author back in 2009 was wondering about Jesse Jackson and Al Sharpton. With Obama’s historic election, what were they going to talk about?

Keep in mind that not only was Barack Obama elected and re-elected, America passed the Civil Rights Act and the Voting Rights Act, ended segregation laws, implemented Brown v. Board of Education (Topeka, Kansas), and abolished slavery with the 13th Amendment. We have come a long way from America’s “Birth Defect” of slavery as described by former Secretary of State Condoleezza Rice.

What happens if the battle is over and the war is won? As it turns out, “racist” and “racism” are once again daily entrees featured on any political attack menu.

Your author is NOT suggesting the last vestiges of racism have been completely wiped off the fruited plain. They exist. Having said that, Almost DailyBrett does not concur with the insinuation the 62 million Americans, who did not vote for Hillary Clinton, are indeed “racist.”

The fight is not over, but does the word “racist” need to be employed by every pandering candidate and every screaming talking head on cable television?

Are we going to reach a point that we collectively tune out the word, leading to the possibility that we do not respond to a real racist hate crime?

As Senator Cory Booker said: “Trump is worse than a racist.” Will there be a new attack dog word to follow, “racist”?

Almost DailyBrett believes the once verboten in proper company, F-word … oh WTF … the word “fuck” has become routine and cliché.

Will “racist” join the ranks of words that once were used sparingly, but have now become oh-so-commonplace in our coarse society?

Almost DailyBrett thought long and hard about even raising this volatile subject. The fact that journalists and correspondents are cavalierly using this attack word without any qualifiers is yet another example of growing Opposition Journalism, and another nail in the coffin of Objective Journalism.

How many nanoseconds are there between now and the close of the polls, November 3, 2020?

Wonder how many times the word, “racist,” will be conventionally and digitally uttered, printed and transmitted between now and then? Hundreds? Thousands? Millions? Billions?

Will this practice stop once the election has come and gone?

Don’t count on it.

https://www.politico.com/story/2019/07/16/trump-attack-progressive-congresswomen-1416579

Watch Kamala Harris Demolish Joe Biden on Race During the Democratic Debate

https://almostdailybrett.wordpress.com/2018/10/27/what-happened-to-the-exceptional-nation-that-twice-elected-barack-obama/

https://www.merriam-webster.com/dictionary/clich%C3%A9

https://www.vox.com/2019/1/22/18192908/covington-catholic-video-nick-sandmann-maga

https://www.realclearpolitics.com/video/2019/07/22/limbaugh_if_you_can_be_worse_than_a_racist_it_means_the_word_is_losing_its_impact.html

 

 

 

… and no one is there to read his posts, do they make any sound …

… and does anyone give a particle of bovine excrement?

Ten years ago today, Almost DailyBrett was digitally born by means of hundreds of keystrokes on an IBM compatible, WordPress and an Internet connection.

Drum roll: A grand total of seven souls (page views and/or unique visitors) ventured to read your author’s blog in the summer month of economic discontent,  July, 2009. The predictable and rhetorical ‘Why Bother?’ question was not far behind.

Your author’s life was changing. He was guided by the immortal words of Robert Plant and Jimmy Page:

“Yes, there are two paths you can go by, but in the long run, there’s still time to change the road you’re on.”  

Was my blog the commencement of my own, “Stairway to Heaven?’

Even though your author’s odometer was already showing mid-life mileage a decade ago, there was still plenty of fuel in the Miata. There was an acute need to move the personal brand to New Frontiers and yes, to decide on a new path and to change the road.

Since that pivotal day 10 years ago — July 21, 2009 — Almost DailyBrett’s 573 posts …

Garnered 520 reader comments …

Generated 162,373 page views …

Enticed 110,421 unique visitors …

Hailed from approximately 170 countries around the world.

It is humbling to contemplate the equivalent of a Michigan “Big House” with each seat occupied, spending some of their precious irretrievable discretionary time reading Almost DailyBrett.

Did some arrogant academic (redundant?) types suggest that Web 2.0 blogging is dead? Yes there are oodles of deceased blogs along the path — they all started with great enthusiasm and better intentions — but thousands of decomposing writers laying by the roadside should not be interpreted as the end of blogging, maybe just the end of the beginning.

Those Troubling Widowers

Looking back on Almost DailyBrett’s nearly 600 posts, there are wide variety of topics and themes, which constitute the Top 10 blogs:

  1. The Trouble With Widowers (This post keeps on giving each day even though it was composed in 2012), 18,990 page views
  2. NASDAQ: WEED (Predicted publicly traded marijuana companies), 14,653
  3. Farewell LSI Logic (What is and what should have never been?), 4,379
  4. The Decision to Pose for Playboy (Bared my opinions), 4,106
  5. Fiduciary Responsibility vs. Corporate Social Responsibility (Not mutually exclusive), 4,023
  6. Magnanimous in Victory, Gracious in Defeat (Easier said than done), 2,423
  7. Smile on the Lips Before a Tear in the Eyes (Joe Biden on horrific family loss), 2,247
  8. One Page Memo: Now More Than Ever (Makes more sense than ever in our digital world), 1,902
  9. Competing Against the Dead (She’s gone, and she is not coming back), 1,628
  10. California’s Rarefied Air Tax (April Fool’s blog; Don’t give Gavin any ideas), 1,050.

Your author would be remiss if he did not point out that his “About” page has drawn 1,071 page views.

Yes, a successful blog can pay dividends in terms of personal branding and the ongoing perception of accomplishment. Writing Almost DailyBrett certainly did not hurt yours truly in securing a tenure-track assistant professorship of public relations at Central Washington University at 59 years young. 

Total Douche-o-Rama

“This person is an idiot … Perfect for Ph.D candidacy.”

“This whole blog is an audition for a commentator position on Fox News.”

“Total Douche-o-Rama.”

These are just some of the nicer comments your author approved for posting on Almost DailyBrett.

After 10 years in the blogging trenches sending out rhetorical salvos and more than a few occasions receiving less-the-pleasant feedback and name calling, here are 10 hard-earned rules for blogging:

  1. No one was put on this planet to read your posts. A blog is the ultimate discretionary read. Someone is spending precious nanoseconds of their finite life to read your blog. Boring and lame does not cut it.
  2. Digital is eternal. The most important public relations is your own personal PR. Never blog when you are upset, sleepy and certainly not when you are intoxicated (Mark Zuckerberg’s character in The Social Network)
  3. Double Check and Double Check Again. The difference between “pubic relations” and “public relations” is one letter. The level of embarrassment is huge. Don’t rely on the Microsoft Spell Check. If the wrong word is spelled correctly, you are still personally wrong
  4. Employ Pull and Push (in that order) to Generate SEO/SEM. Juicy tags and alluring categories are irresistible to the Search Engine Optimization and Search Engine Marketing algorithms. Your blog should always be on page one following a Google search. Social media uploads are essential
  5. Write to Your Strength/Experience. Not everyone shares your interests. Some blogs will do better than others. Follow your passion. Accept that some blogs will barely register a blip on the rhetorical Richter Scale
  6. Be Provocative, Not Notorious. The last thing anyone wants or needs is another partisan rant on social media. Almost DailyBrett has a point of view (e.g., Buy Low Sell High),  but refrains from being another screaming talking head
  7. Avoid Overt Partisanship. In our increasingly tribalized society, your blogs are not going to radically shift public opinion.  Offer new ways to approach an issue. Who knows? You may move the dial just a smidge, and in our polarized world that is and of itself … an accomplishment.
  8. Buy Low Sell High. Offer a proven philosophy. Demonstrate through thoughts and example that economic freedom (albeit not perfect) is still the best way to provide for prosperity and in the end, the pursuit of happiness
  9. Have Thick Skin … to a Point. Don’t blog if you can’t take the heat. Inevitably, someone will not be pleased with your prose. Celebrate responses to a point. You do not need to accept slurs, profanities and name calling
  10. “Opinions Are Like Assholes, Everyone Has One.”  There are times when your personal experience (e.g., press secretary), if you are sure you want to share, maybe can help others. If so, a blog author can be closer to an angel as opposed to an ass ….

And as recommended by University of Oregon Journalism Professor Carol Stabile, write 15 minutes every day. Some days will be better than others. Blogging is a gift of the digital age. The ability to project your thoughts to all continents in mere nanoseconds was inconceivable before 1995. There is a great responsibility that comes with blogging, but an incredible opportunity as well.

Almost DailyBrett note: Even though he went to UCLA and received his B.A. in English (and eventually rose above this baby blue malady), the initial inspiration came from my forever friend and colleague Brian Fuller, editor in chief at ARM. The former editor of EE Times recommended blogging in general and WordPress in particular at a time when his advice made the greatest impact. The success of Almost DailyBrett is in part is attributable to Brian. Buy Low Sell High, my eternal friend!

https://almostdailybrett.wordpress.com/2012/04/15/the-trouble-with-widowers/

https://almostdailybrett.wordpress.com/2014/01/20/nasdaq-weed/

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

https://almostdailybrett.wordpress.com/2012/01/10/the-decision-to-pose-for-playboy/

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

https://almostdailybrett.wordpress.com/2011/07/17/magnanimous-in-victory-gracious-in-defeat/

https://almostdailybrett.wordpress.com/2012/06/02/smile-on-the-lips-before-a-tear-in-the-eyes/

https://almostdailybrett.wordpress.com/2011/04/20/the-one-page-memo-now-more-than-ever/

https://almostdailybrett.wordpress.com/2011/01/22/competing-against-the-dead/

https://almostdailybrett.wordpress.com/2019/04/01/californias-rarefied-air-tax/

https://www.linkedin.com/in/brianfuller24/

 

 

 

 

“Now was I wrong a few weeks ago, to somehow give the impression to people that I was praising those men (i.e., James Eastland and Herman Talmadge) who I successfully opposed time and again? Yes, I was. I regret it. I’m sorry for any of the pain or misconception that I caused anybody.” – Former Vice President Joe Biden

Poor Joe Biden.

Has he become an elderly Dan Quayle in the headlights?

When will it be time for his next apology to anybody and everybody?

Can he apologize his way to the Democratic presidential nomination, let alone the presidency?

Reflecting on the June 27 Democratic debate, California Senator Kamala Harris berated Biden for working with the two segregationist senators, and for openly opposing busing. She more than implied that he was weak on racism.

Old habits die hard. During the debate Almost DailyBrett was whispering, ‘Obama … Obama’ and ‘Busing failed. It was well-intentioned (the road to hell is paved with good intentions), but it failed miserably.’

For some reason a seasoned politician with a career going back at least to 1972, seemed verbally paralyzed on the stump.

Earlier this week, Biden finally said:

“They (opponents) don’t want to talk much about my time as vice president. It was the honor of a lifetime to serve with a man who was a great president, an historic figure, and most important to me, a friend. I was vetted by him and selected by him. I will take his judgment of my record, my character and my ability to handle the job over anyone else’s.”

Too little too late, Joe.

It’s time for a refresher course in media training, Joe. We are assuming you want to be president. Right?

Are you sure about that, Joe?

Can you fight off your younger, more agile competitors for the Demo nomination, not to mention the biggest bully of them all, one Donald John Trump?

Acknowledge-Bridge-SOCO

The best media trainer on this planet is Anne Ready of Ready for Media in Malibu, California.

She pioneered the concept of acknowledge the question, bridge to your answer, and deliver your SOCO (Strategic Operating Communications Objective).

Your SOCO response is your agenda.

Biden knew going into the June 27 debate, he was going to be questioned about his collaboration with segregationist Democratic Senators James Eastland of Mississippi and Herman Talmadge of Georgia.

Even though he is a white, straight male (all demographic negatives for the Demo presidential nod), what is Joe Biden’s ace in the hole?

He was chosen and served as vice president to America’s first president of African-American dissent.

Envision Joe Biden looking right into the eyes of Senator Harris last month and saying: ‘When Barack Obama was seeking a running mate, he chose me. I served President Obama and our country with distinction for eight years. I am proud of my longstanding record on Civil Rights.”

Bingo. Joe Biden just uniquely separated himself from the pack. No other Democrat can make that (Obama-Biden ticket) assertion.

Almost DailyBrett is 100 percent certain Kamala Harris would come back with a rejoinder – heck, she’s an attorney — including the glorification of the failed busing social engineering experiment.

Macht nichts!

Biden would have been seen as defending his turf with a strong Acknowledge-Bridge-and-SOCO (e.g., Obama VP) response.

The stories would have undoubtedly still focus on Kamala challenging the former vice president, but they wouldn’t have been so lopsided. There would have been two strong sides to the televised exchange.

Motor City Meltdown? We Have A Problem, Houston

The second Democratic debates, hosted by CNN, will be held in Detroit, July 30-31.

The third round, moderated by ABC, will be located in Houston, Sept. 12-13.

Will the “frontrunner” be ready for these crucial encounters? Their is little doubt that Kamala Harris and others are sharpening their verbal knives.

As political strategist Mary Matalin said repeatedly: “Politics is a contact sport.”

How will we know that Biden is truly serious about running for president? He was Hamlet in 2016.

The answer lies with Acknowledge, Bridge and SOCO.

https://www.politico.com/story/2019/07/06/biden-apologizes-segregationist-2020-1399254

https://www.theatlantic.com/politics/archive/2019/06/biden-segregationist-eastland-talmadge/592228/

https://www.nytimes.com/2019/07/09/business/media/democratic-debate-abc-houston.html

https://www.readyformedia.com/about-us/anne-ready/

https://www.readyformedia.com/what-no-media-training/

https://almostdailybrett.wordpress.com/2019/07/01/busing-nostalgia/

https://almostdailybrett.wordpress.com/2018/10/27/what-happened-to-the-exceptional-nation-that-twice-elected-barack-obama/

 

 

 

Nike Becomes First Corporation To Secede From The Union

Company Calls For Nike Athletes To Not Salute American Flag, Sing National Anthem

BEAVERSTON, OR – July 4, 2019 – Fresh off its historic decision to suspend sales of Betsy Ross inspired Colonial American flag shoes, Nike today announced the world’s leading athletic apparel company has seceded from the United States of America.

Starting today, the company will only fly the Nike “Swoosh” at its corporate campus in the Portland metropolitan area.

In addition, Nike (NYSE: NKE) called upon all major sports leagues, including the NFL, NBA, MLB, and FIFA, to immediately cease the display of the American flag and the playing of the “Star Spangled Banner” at all sporting venues in which Nike athletes compete.

The company also encouraged its sponsored athletes to refrain from any gesture or action, which constitutes approval or respect for the red, white and blue symbols of repression, injustice and the culture of toxic masculinity.

Nike said it was making its July 4 independence declaration on behalf of its employees, shareholders, suppliers, distributors, but most of all its athletes, starting with the U.S. Women’s National Team (USWNT) competing this coming Sunday July 7 against The Netherlands at the World Cup final in Lyon, France.

“We have designed a special kit for our soccer gals that drops any-and-all colors and logos associated with the United States of America to instead only include the iconic Nike “swoosh,” said Nike Chief Executive Officer Mark Parker. “Instead of red, white and blue, the Nike Women’s National Team (NWNT) will ‘Just Do It’ in specially designed sport jerseys, which are the same color as Megan Rapinoe’s hair.”

Nike’s eminently qualified empirical historian who sacrificed everything, Colin Kaepernick, recommended the company immediately pull from all store shelves the offensive American flag  shoes with their 13 stars and stripes weaved in 1776 by Betsy Ross. Kaepernick lectured Nike complicit management the flag was directly associated with all things wrong — past and present — about America.

Parker said management unanimously implemented this request, but also wanted to do more, much more. The company CEO said the Board of Directors determined that Nike athletes should no longer be compelled to stand at attention before the American flag or be forced to sing the national anthem.

“The best way to solve this problem was for Nike to strongly request to all sports governing bodies refrain from displaying so-called ‘Old Glory’ and playing the overrated “Star Spangled Banner,” said Parker. “We also decided to undertake the boldest patriotic step ever contemplated by any publicly traded company: We have declared our independence from the United States of America.”

Similar to Vatican City within the outer confines of Rome or Monaco enveloped by neighboring France, the company’s Beaverston campus surrounded by the United States of America will be the home of the world’s first ever corporate nation: Nike. The “Benjamin” will continue to serve as Nike’s official currency.

The Stars and Stripes will be lowered at dusk for the last time today, July 4.

Long will fly the “Swoosh” flag over the Nation of Nike.

God Bless Nike!

About NIKE, Inc.

NIKE, Inc., based near Beaverston, Oregon, is the world’s leading designer, marketer and distributor of politically correct athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The Nation of NIKE, Inc. subsidiary brands include Nation of Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Nation of Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information about NIKE, Inc.’s declaration of independence and its decision to never again fly the American flag on the campus of its new country, please visit http://kaepernick.nike.com. Non-Americans can also visit http://news.nike.com and follow @NIKE.

https://www.gq.com/story/nike-betsy-ross-shoe-colin-kaepernick

https://www.cbsnews.com/news/nike-reportedly-pulls-betsy-ross-flag-shoes-over-concerns-from-colin-kaepernick-reports-today-2019-07-01/

https://www.washingtontimes.com/news/2019/jul/4/editorial-nike-disrespects-betsy-ross/

https://www.washingtonpost.com/opinions/act-four/when-racists-try-to-poison-our-national-symbols-we-shouldnt-just-surrender/2019/07/03/926a225e-9dcc-11e9-b27f-ed2942f73d70_story.html?utm_term=.c4063e96def0

This Independence Day, Nike Appeases America Haters and Dictators

https://almostdailybrett.wordpress.com/2018/09/04/nike-takes-a-knee/

https://almostdailybrett.wordpress.com/2018/09/25/culture-of-toxic-masculinity/

https://almostdailybrett.wordpress.com/2013/08/03/university-of-nike/

 

“It was pride that changed angels into devils; it is humility that makes men as angels.” – St. Augustine on one of “The Seven Deadly Sins”

How many hard-working women have become “mommies” without giving birth?

They have become mommies to way-too-many men, who have literally accomplished absolutely nothing since their high-school graduations.

No one will label these women as gold diggers because they are prospecting in the wrong mine.

Almost DailyBrett has repeatedly come into contact with these underachieving men who only overachieve when it comes to blowing away tens, hundreds, thousands with their virtual assault weapons.

Wonder how many they “killed” today during their latest binge video game session? How can society keep these poor souls away from snacks, smokes, booze, drugs and especially … real weapons?

Oops, too late.

Many of these men are narcissistic. Some are hypochondriacs. Even more are depressed.

They become “stressed” at the prospect of real work. They require their “me” time.

Most of all, they need a “mommy.”

And who are their mommies? The women, who support them.

The women, who pay for their “dates.” The women, who care for them. The women, who work their derrieres off to put food on their tables.

Whatever happened to the sinful “proud” man?

Instead of humble angels or proud devils, they are … biding time in their own personal purgatory.

If Universal Basic Income (UBI) ever became the law of the land, these “men” would briefly become energized, standing first in line for their eternal hand-outs and demanding even more.

‘When will my check be deposited into my account?’ Original content and video games are expensive.

These “men” sleep, breathe, eat and excrete. Therefore, they are entitled as a human right to the fruits of the labor of others, including their co-habitation, “mommies.”

Pathetic. Truly pathetic.

How Did We Get Here?

There are no jobs for these males. They are stuck in a 2008 economic recession time warp. There are “Help Wanted” signs everywhere, but alas all of these jobs are beneath these underachievers.

Ahhh … 2008 was 11 years ago.

Almost DailyBrett has commented before on the research by the American Enterprise Institute (AEI), concluding that one-third of all employment age males (20-54 years-young) are voluntarily not working. The record low 3.6 percent unemployment rate understates the nationwide labor shortage because these men are not counted in the workforce.

Their “mommies” are included since they are better equipped and suited for our digital service-oriented society. They have replaced parasitic men when it comes to bringing home the bacon.

Women have supplanted and surpassed men when it comes to university enrollments and participation in the labor force. There are still masculine enclaves (e.g., technology innovation and development), but ever more women are replacing men at once-before masculine workplaces (e.g., hardware stores).

Almost DailyBrett must ask, why do “mommies” put up with these loser men? More to the point, why don’t these men have more respect for themselves and yes … a little sinful pride?

Do we foresee a future in which the majority of men are not just overweight, but obese? Will we see them moving around in their motorized wheel chairs? Who is next at the kidney dialysis clinic? Will they be popping “just one more” happy pill (pain killer)?

The subject of “maternal instinct” is way above the pay grade of your author.

Is there such a thing as “mommy instinct” for men, who refuse to leave their high chairs?

http://www.deadlysins.com/pride

https://almostdailybrett.wordpress.com/2018/04/15/deadbeat-boyfriends/

https://almostdailybrett.wordpress.com/2019/02/12/unwilling-to-work/

Walking along Berlin’s Tiergarten park trails, one must be wary of stepping in the Hundehaufen.

On virtually any street in the permissive sanctuary city San Francisco, one is hard pressed to avoid encountering Peoplehaufen as well as needles and refuse.

San Francisco has long been a donut with a hole in the middle. The multi-millionaires of Rincon Tower literally must negotiate homeless, druggies and poop droppings to enter and leave their trendy lofty pads. The middle class is nowhere to be found.

Has a stinking pile of human poop replaced the brown bear as California’s mascot?

Is the abandoned high-speed train from nowhere (e.g., Bakersfield) to nowhere (e.g., Merced) become another metaphor for a one-party autocratic state in which so much as gone so wrong, way too fast?

The Golden State with about 12 percent of the country’s population is the “home” to approximately 135,000 homeless or 22 percent of the nation’s total.

For the first time after the 2010 census, California did not gain a new congressional district (electoral vote). After the next census, the Golden State will contract by one congressional district, and actually lose an electoral vote.

Part of the reason is a serious undercount (unreporting undocumented folks) by the state’s population experts. The other reason is people are leaving (net 1 million or 2.5 percent of California’s American resident population outflow in 10 years ending in 2016), accelerating the growing Golden State diaspora.

California will move from 55 to only 54 electoral votes – still the most in the nation – and yet the 40-million person state has less sway over the presidential general election winner.

The blue state is in the bag. Republicans can still raise money in California – The Mother’s Milk of Politics – only to spend it in states that matter (i.e., Wisconsin, Michigan, Pennsylvania, Ohio, Florida).

California can still brag about its fantabulous weather, the software and hardware geeks of Silicon Valley, and how its $3 trillion GDP places California only behind the U.S., China, Japan and Germany in business productivity (not business climate).

The only problem with these assertions is they were all true back in the 1980s, when the author of Almost DailyBrett served for eight years as a chief message developer and spokesperson for California Governor George Deukmejian.

California was a “Great State” with a “Great Governor” back then. You can’t make that assertion today, not even close.

In the following decade, your author served in a similar capacity for Silicon Valley’s largest industry, the microcircuit designers and manufacturers.

Being modest, Almost DailyBrett knows a thing or two about California. Alas your author, similar to so many others is viewing California with great regret across state lines (e.g., no sales tax, lower cost Oregon).

Speaking ex-cathedra, the chances are slim and none – and “Slim” is out of town – that your author will ever again reside in über-congested California with its stratospheric property values, staggering high taxes of every sort imaginable, and intractable problems including rampant homelessness, acute Central Valley poverty, illegal immigration and yes, poop on the streets.

Want to purchase for $840,000 or more a 1,000-square feet fixer-upper 1905-era bungalow with an annual $9,000 property tax bill in God-awful San Jose? Undoubtedly, it is freeway close to your work in bucolic Milpitas five miles away. It will only take 45-minutes to get there.

No Checks. No Balances

“Power tends to corrupt, and absolute power corrupts absolutely.” – John Dalberg-Acton, English politician, historian and writer

California is in dire need of an “Iron Duke.”

Alas, the Duke passed away and undoubtedly resides in heaven. What could he be thinking as he looks down at what was once the greatest state in the nation on his watch, only to see it easily passed by no-state income tax Texas and Florida?

Governor George Deukmejian refused to raise taxes to close a $1.5 billion deficit, a going away gift from his predecessor Jerry Brown. California’s vibrant economy with all Golden State geographies contributing, retired that staggering debt (1980s dollars) in less than one year without demanding taxpayers dig deeper into their wallets.

Next month, California will once again increase its highest gas taxes in the country (an excise tax of $0.473 on top of a $2.25 per gallon state sales tax). The state income tax regime ranges from 1 percent to 13.3 percent. The sales tax in Los Angeles County is (gasp), 10.5 percent.

Believe it or not, San Francisco City County is lower at 8.75 percent.

In 10 days, California with its record $21.5 billion surplus will surpass New Jersey as the state imposing the largest tax burden on its citizens. Something is not working in California. Will another tax, another entitlement, another social engineering scheme save the day?

Similar to other one-party “C” states (i.e., China, Cuba), California needs a loyal opposition, a few brave souls to demand that homo-sapien poop on the streets is not an acceptable representation of what once was, The Golden State.

Heroes are hard to find in Sacramento these days.

Oh heck, let’s just enjoy another California $15 six-pack with 10.5 percent sales tax and mandated deposit fee. Cheers.

https://www.nationalreview.com/2019/06/california-third-world-state-corruption-crime-infrastructure/

https://www.latimes.com/business/la-fi-california-economy-gdp-20180504-story.html

https://www.latimes.com/politics/la-pol-sac-skelton-democrats-census-trump-2020-20180125-story.html

https://lao.ca.gov/laoecontax/article/detail/265

https://almostdailybrett.wordpress.com/2019/04/01/californias-rarefied-air-tax/

“In the darkness, we found the light. Introducing a new era of electronic driving.” – Volkswagen’s new advertising campaign tagline

“Hello, darkness, my old friend; I’ve come to talk to you again …” – Paul Simon and Art Garfunkel’s, “The Sounds of Silence”

Is the best defense a good offense?

Is the most effective present-day defense utilizing a Baby Boomer anthem and harkening back to the 1960s with its brightly colored Volkswagen Beetles and (Hippie) Microvans?

After being rightfully bashed and bloodied starting in the autumn of 2015 for deploying defeat software to deceive anti-pollution testing of its vehicles (Volkswagen, Audi and Porsche), heads rightfully started to roll at Volkswagen AG corporate headquarters in Wolfsburg, Germany.

On the line with “Dieselgate” was Volkswagen’s brand, but also the reputation of Germany’s legendary designers and engineers. Consider, there is probably no nation on earth that prides itself more than Germany for its commitment to the environment (note the recent electoral successes of die Grünen).

The Volkswagen cheating scandal was akin to catching a falling knife. Using another well-worn metaphor, the shocking story has legs and has been running unabated for nearly four years.

The scandal started in September, 2015 when the U.S. EPA charged Volkswagen with using illegal (air quality testing) manipulation devices. A related Department of Justice (DOJ) investigation was launched. Volkswagen’s chief executive officer Martin Winterkorn was fired.

A continuous chorus of charges, fines, lawsuits, increased governmental regulation, falling stock prices and recalls mounted against Volkswagen and its Audi and Porsche subsidiaries. Last year, German authorities indicted Winterkorn on aggravated fraud charges.

Almost DailyBrett noted that Volkswagen did not follow to the letter the four basic tenets of Crisis Communications: Tell The Truth, Tell It All, Tell It Fast and Move On. In many ways Volkswagen management was just hoping this mess would simply subside.

Volkswagen management, employees, shareholders and even Kanzlerin Merkel and the German government had to confront the metaphorical Scheisse-Sandwich … you don’t nibble.

Back To The Drawing Board

At some point, the world’s largest automobile designer/manufacturer would have to go back on offense.

In doing so, Volkswagen realized it could not assume a business-as-usual approach.

Ultimately, Volkswagen appreciated that it has to acknowledge its wrongdoing, beg for forgiveness, and somehow, someway commence the hard work of rebranding … essentially moving on.

Volkswagen of America hired New York’s Johannes Leonardo advertising agency, and secured the rights to “The Sounds of Silence.”

The question posed to VW management: Can a major ad buy (part of a reported $2 billion campaign) for its 1:45 second spot featuring a Baby Boomer/Yuppie anthem make everything right in the world for Volkswagen?

In and of itself, the answer is obviously: no.

Almost DailyBrett has always believed that Volkswagen is engaged in a marathon, not a sprint. Volkswagen’s story, which began in 1937, deserves another chapter.

Americans are credited for being an understanding people. They will not forget, but are they willing to forgive and give … even a corporate entity … another chance?

The Johannes Leonardo creative, which debuted with the NBA Finals and the NHL’s Stanley Cup last week, is edgy as it literally starts in the darkness with a news announcer directly referencing the Volkswagen scandal.

One suspects that securing VW’s management approval for an open acknowledgement of moral failure was easier said than done. As Chairman Mao found out, the long-march back starts with the first step.

In our world of advertising bombast and overkill, it’s the extremely clever advertisement that stops the viewer in his or her tracks and commands attention.

The dark Sounds of Silence images convey going back to the drawing board. The result is the coming resurrection of the VW microvan … a concept vehicle for now … with the message the company’s environmentally friendly electric vehicle does not contribute to climate change. Volkswagen envisions 22 EVs (electric vehicles) by 2028, and becoming carbon neutral by 2050.

Volkswagen has stumbled for nearly four torturous years. The questions are with its new ad campaign and beyond: Has the company finally learned its lesson, and are we as consumers willing to forgive, while certainly not forgetting?

https://www.youtube.com/watch?v=qEvNL6oEr0U

https://www.fastcompany.com/90359361/volkswagen-aims-for-feel-good-redemption-in-new-major-ad-campaign

https://www.caranddriver.com/features/a27784322/vw-hello-light-commercial-column/

https://www.cleanenergywire.org/factsheets/dieselgate-timeline-germanys-car-emissions-fraud-scandal

https://www.nytimes.com/2019/04/15/business/winterkorn-volkswagen-emissions-scandal.html

https://www.forbes.com/sites/davidkiley5/2019/06/06/vw-goes-back-to-the-future-in-new-ad-campaign-to-put-dieselgate-in-rear-view/#1026a00d3aa5

https://www.vw.com/

http://johannesleonardo.com/

“A hippie is someone who looks like Tarzan, walks like Jane and smells like Cheetah.” – Ronald Reagan

There are no trigger warnings at the front door.

Arguably there are more aging hippies per square inch in Eugene, Oregon than any other town in America. Berkeley may have a free-range beef against this claim. So be it.

And yet, there is a framed “Reagan Country” 1980 campaign poster in the living room of Almost DailyBrett’s Eugene residence.

Sometimes an aging hippie or wanna-be hippie will be enjoying one of Oregon’s craft beers or a glass of one of the Willamette Valley’s now legendary – and expensive – Pinot Noirs right under the smiling portrait of The Gipper.

Maybe out of politeness, guests neither mention the image of America’s 40th president nor ask to be moved to another venue in the house. Are they just being polite or have they somehow, someway reached the acceptance stage of Reagan’s legacy?

Either stance is just fine with your author.

As Nancy once said about her husband: “Ronnie appealed to your best hopes, not your worst fears.”

Making no aspersions either for or against the present leader of the free world, Almost DailyBrett would bring back Ronnie from the grave in a nanosecond. Alas, only one reportedly has risen from the dead.

“The man who beat communism”

Some historical revisionists have debated with your author about the roles that Harry Truman, Mikhail Gorbachev, Pope John Paul II and maybe others played in ushering in the downfall of the Soviet Union and the end of Communism.

Indeed, they all contributed and deserve their respective shares of the credit.

The Reagan deniers are entitled to their opinions, but deep down we all know the truth: Reagan played the pivotal and primary role in ending the Communist menace and bringing down the ghastly Berlin Wall … therefore Reagan hangs proudly on your author’s living room wall.

“By defeating communism, Ronald Reagan ended one of history’s most violent centuries and opened the door … (that) democracy might become available to more of the people who wanted it.” – The Economist, June 12, 2004

“Others hoped, at best, for an uneasy cohabitation with the Soviet Union; he won the Cold War – not only without firing a shot, but also by inviting enemies out of their fortress and turning them into friends.” – Prime Minister Margaret Thatcher’s eulogy for Ronald Reagan, June 11, 2004

An entire wing of the Checkpoint Charlie Museum on the Friedrichstrasse in Berlin is dedicated to Ronald Reagan with his infamous, “Mr. Gorbachev tear down this wall” speech on continuous loop. The ich bin ein Berliners know the truth.

Walking freely and without fear underneath the Brandenburg Gate, your author appreciates the impact of these monumental words delivered a few feet away when the gate was closed, seemingly forever by the so-called Deutsche Demokratische Republik (DDR).

The Tax Cuts Worked

“There were two great triumphs, two things that I’m proudest of. One is the economic recovery, in which the people of America created – and filled – 19 million new jobs. The other is the recovery of our morale: America is respected again in the world, and looked to for leadership.” – Ronald Reagan, Farewell Address, Jan. 12, 1989

Some have tried to convince Almost DailyBrett that tax cuts and tax reform (Reagan did both) simply did not, will not, and never will work. Sorry but your author must respectfully disagree.

The 19 million new jobs created  during Reagan’s presidency is a peacetime record in the history of the United States. Inflation plunged from 13.5 percent in 1980 to 5.1 percent two years later. Interest rates dropped from 21.5 percent in 1980 to 10 percent five years later.

As a campaign press director/gubernatorial press secretary for then-California Attorney General/later Governor George Deukmejian, we prevailed in the closest gubernatorial election in the history of the Golden State during a deep recession in 1982. Four years later during the Reagan economic boom, we won by the largest landslide in California’s history.

Yes, Governor George Deukmejian did a great job as the Golden State’s chief executive. We were also helped immensely by the success of Ronald Reagan’s economic policies.

Reagan was not perfect; perfection as always is in short supply.

The Gipper summed up best in his farewell address to the nation:

“All in all, not bad. Not bad at all.”

Not bad, not bad at all, Mr. Poster Man on the living room wall.

http://www.historyplace.com/speeches/reagan-tear-down.htm

https://www.reaganfoundation.org/ronald-reagan/reagan-quotes-speeches/farewell-address-to-the-nation-2/

https://www.nytimes.com/1989/01/12/news/transcript-of-reagan-s-farewell-address-to-american-people.html

https://almostdailybrett.wordpress.com/2018/06/27/when-reagan-walked-into-the-room/

Even men have standards …

Gov. Gavin Newsom wears a pair of safely glasses as he helped custodian Maria Arambula, right, with her janitorial work at American River College on Wednesday, May 1, 2019 in Sacramento.

Should a mayor sleep with his campaign manager’s wife, Rippey?

Should a mayor sleep with his chief of staff’s wife, Rippey?

Should a mayor sleep with his best friend’s wife, Rippey?

What if all of above – campaign manager, chief of staff, best friend – was one fellow male, Alex Tourk?

What kind of friend are you Mr. Mayor … Mr. Governor, anyway?

As adoring California media gush and write fluffers and puffers about former San Francisco Mayor, now Golden State Governor Gavin Newsom, do his antics 12 years ago matter … particularly and especially to men who time-and-time again do not vote Democratic?

Gavin won the governorship of California, even after violating the man code. Why should that little indiscretion stop him from becoming President #46 in 2024? You know he’s running … yes you do.

First Almost DailyBrett must ask: Will Gavin’s dalliance matter at all, to women?

Two of the last four presidents were/are champion cheaters, one grabbing them in private areas and as desperate defenders of the other always say: ‘It was just a blow…!’

Did either Messrs. Trump and Clinton ever make love to the wife of a best friend? As far as we know, the answer in both cases is negative.

Second, carnal knowledge behind the back of your best friend with his spouse is without doubt a direct violation of the Man Code.

C.W. Nevius of the San Francisco Chronicle in 2007 defined the code as “a set of rigid but unwritten boundaries over which no man may step. Break the Man Code, and you’re toast.”

Sorry C.W., Gavin is governor, not toast … at least not yet. Having said that, does that mean all is forgiven and forgotten with males of the species?

The Real Gender Gap

Donald Trump won the white male vote 62-31 percent … or two-to-one for you math whizzes … demonstrating that Democrats more than Republicans are confronting a gender gap.

Almost DailyBrett has real doubts Democrats can do enough to close this gap between now and 2020, let alone five years from now.

If Gavin wakes up one day and gazes into his golden mirror on the wall and sees, not just a governor, but a president (bet on it), how will men across the fruited plain view his 2007 violation of the Man Code?

You can be sure that opposition research will dredge up this tawdry caper, even in a Democratic primary for an open seat … let alone the general election.

Some will contend that your Almost DailyBrett author should slow down. Didn’t The Donald run against the first woman nominee, Hillary? Were oodles of (misogynist or not) men simply voting against a female standard bearer, particularly that woman?

There are few who as far to suggest that Hillary was not in a word … “likeable.” Really.

In contrast, Gavin will offer himself as a telegenic white privileged male with a socialist-oriented track record as Mayor of San Francisco and Governor of California.

How will the story of his sneaking behind his best friend’s back to bed his wife sound to literally millions of men from sea to shining sea? Is there a Statute of Limitations on this type of story?

Just ask Joe Biden and/or Brett Kavanaugh.

The Man Code is visceral. A man instinctively senses a deep-seeded … that is so wrong … type of wrong. Your best friend’s wife is out-of-bounds and will always be. There is no there, there. Don’t even think about it.

Are men horn-dogs? Does the sun rise in the morning and set in the evening? Hormonal hetero men (redundant?) have responded to women since Adam and Eve in the Book of Genesis.

Women expect the worst when it comes to testosterone-laden men. We never fail to deliver. Men are their own worst enemies and our collective PR to use a sophisticated term … sucks.

Having said that, women are more willing based upon centuries of rolling-their-eyes experience to eventually accept and maybe even forgive men for being … men.

Men are different animals. A violation of the Man Code is serious and enduring. You were wrong Gavin. You know you were wrong. What felt so good should not give you pleasure now, Governor Gavin. The coast is not clear.

If you think men will forget in five-years-time (or any time), you are sadly mistaken.

https://www.sacbee.com/news/politics-government/capitol-alert/article229922079.html

https://www.sfgate.com/bayarea/nevius/article/Unforgivable-breach-of-Man-Code-2652345.php

 

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