Category: Crisis Communications


“People who love to drive, love the car. Enthusiasts love the car. Automotive media love the car. Miata owners have an almost motorcycle-gang loyalty, with dozens of Miata clubs all over North America.” — Robert Duffer, Chicago Tribune, “Why Is The Mazda Miata So Beloved”

Talk about the ultimate first-world crisis.

Mazda quietly dropped the legendary “Miata” brand for MX-5.

MX-What?

Never in recorded history has a sports car touched the lives of so many people as the Mazda Miata introduction in 1989.

Thirty years later, the best selling roadster of all time (Guinness Book of World Records), Miata has stood the test of time with its reasonable price, 181 horses, 26 city and 35 highway fuel efficiency …  and most of all … it’s a blast to drive.

How do you spell fun in the sun? M-I-A-T-A.

For Almost DailyBrett, his little green chariot without pop-up headlights was purchased brand-spanking new in June 2004. It was love at first sight and the affair continues to this day. Some have suggested we need to get a room.

Can’t tell you how many times your author has garnered Miata envy from poor saps driving mini-vans with plenty of room for infant car seats.

Perhaps you should control your hormones?

Getting It Right The First Time

The Mazda Miata or MX-5 is going to be celebrating its 25th year of production. And there’s a reason for that. Very few times that you get something right, the first time, but this is a classic case of that.” — Jay Leno, “Jay Leno’s Garage,” February 2014

Jay Leno spoke in a glowing fashion about one of his two Mazda Miatas five years ago.  Fast forward to today.

Is nothing sacred? Is this Miata imprimatur disappearing act a sterling example of enlightened brand management?

As we wonder about the course of self-driving vehicles, Almost DailyBrett loves his Miata … it will always be his Miata … today, tomorrow and forever.

Can’t imagine a self-driving Miata. What would be the point?

Your author is not alone. There are 96 Miata clubs spread across America. The sports car keeps on selling, particularly in spring and summer.

Do you think there is a correlation between warmer temperatures and putting down the ultra-easy top?

The new MX-5 without any Miata branding looks like a sad Miata … a really sad Miata.

Remembering The New Coke Roll-Out Debacle

“Coke’s decided to make their formula sweeter; they’ve decided to mix it with Pepsi.” — Comedian David Letterman on the botched New Coke roll out

Coca-Cola came out with New Coke in 1985 without proper research about consumer reaction, and thus an unnecessary brand riot was born.

Mazda, can we see your quantitative and qualitative analysis, demonstrating that we wanted to bid adieu with the Miata name, and opt for MX-5?

No one asked Almost DailyBrett. 

If Miata owners wanted to drive a Mazda, we would drive a Mazda … let alone a Mazda MX-5.

If Corvette owners wanted to drive a Chevy, they would drive a Chevy.

A Miata is a Miata. A ‘Vette is a ‘Vette.

Simple, real simple. It’s the brand, stupid.

Miata owners love their Miatas. Competitors came out with the Honda S2000, Toyota M2, the BMW Z3 and the Pontiac POS (e.g., Fiero).

No dice on any of them.

Mazda management in Japan needs to understand that Miata parents control the brand.

As Robert Duffer in the Chicago Tribune, Miata owners/enthusiasts “love” the car. There are more than 100 Miata clubs in the United States and Canada combined. We are talking about the ultimate in “L” words.

Why get in the way of our public romance from sea-to-shining sea, across the fruited plain?

Mazda needs to understand the old, time-tested adage:

If something isn’t broken, don’t fix it.

https://www.cnet.com/roadshow/news/mazda-mx5-miata-history/

http://www.chicagotribune.com/autos/chi-why-is-the-mazda-miata-so-beloved-20140905-story.html

https://mossmiata.com/miata-car-clubs

Mazda MX-5 Miata

Selling My 2004 Mazda MX-5 Miata Was Remarkably Difficult, and Also Remarkably Easy

“Ours was the first revolution in the history of mankind that truly reversed the course of government, and with three little words: ‘We the People.’”

“We did it. We weren’t just marking time, we made a difference. We made the (shining) city (on the hill) stronger – we made the city freer – and we left her in good hands.  All in all, not bad. Not bad at all.” — President Ronald Reagan Farewell Address, January 11, 1989

President Ronald Reagan was not a first-person singular leader: I, Me, Myself.

Even though he was completing one of the most successful presidencies in American history and was justifiably entitled to take a bow, he still for the most part gravitated toward first-person plural even in his farewell address: We, Us, Our.

These vital pronouns salute the team that makes it happen, the linemen who protect the quarterback, the pit crew changing the tires in less than three-seconds, the people who write the emails, send the letters and form the coalition that makes a politician and a movement successful.

Donald Trump is an über first person singular type of guy, and that is his greatest weakness. He could learn from Heisman Trophy Winner Marcus Mariota, Five-Time Formula 1 World Champion Lewis Hamilton, and most of all from Ronald Reagan.

Almost DailyBrett was privileged to devote two decades of his career, directly serving two first-person plural leaders: Former California Governor George Deukmejian and LSI Logic founder, chairman and chief executive officer Wilf Corrigan.

Did both of these overachievers have healthy opinions of themselves? Of course.

Did they have big egos based upon their proven records of self-made success? Naturally.

One was the most popular governor of California in the modern era; the other was a successful entrepreneur immigrant worth, $432 million.

But when push came to shove, it was about the people around them, the citizens and customers they served, the investors and their shares … we, us and our.

“I Have Returned”

Did you note MacArthur’s first-person singular is his most remembered quote, and his follow-up in first-person plural is forgotten?

Didn’t the collective strength of the U.S. Army and Navy facilitate MacArthur’s return to the Philippines?

MacArthur was later fired by President Harry S. Truman. Surprised?

Will Donald Trump be fired by the American people in 13 months time, despite a robust economy, no new military involvements in the Middle East (or elsewhere) and way too-far-to-the-socialist-left potential opponents? It can happen, but will it?

Under similar circumstances Reagan crushed Walter Mondale in 1984. Reagan won 49 states worth 525 electoral votes, capturing 58.8 percent of the vote. Mondale recorded his home state of Minnesota and DC for a total of 13 electoral votes, 40.6 percent of the vote.

Almost DailyBrett can state with impunity that incumbent presidents have decided advantages heading into re-election years (i.e., Obama, George W., Clinton, Reagan), but not certainty (i.e., Carter, H.W. Bush). Recent presidents with the tailwind of economic prosperity … “It’s the economy, stupid” … all were re-elected.

Your Enemies Will Always Be Your Enemies; Your Friends … ?

Having said that, Trump is his own worst enemy, and that is magnified by his first-person singular devotion on steroids.

Why couldn’t his own campaign quietly conduct opposition research when it comes to Hunter Biden being selected for the board of directors for Ukraine’s natural gas supplier – Burisma Holdings — while his father, Joe Biden, was vice president of the United States? This question is particularly magnified considering Hunter’s well-chronicled repeated problems with cocaine, and zero experience in energy.

For some reason, Trump decides that he … and only he … can conduct this oppo research directly with the leader of Ukraine … and as a result an impeachment proceeding was born. Will he join the ranks of Andrew Johnson and Bill Clinton as impeached presidents, but not convicted in the Senate (if it goes that far)?

The larger question is whether he pulls defeat out of the jaws of victory when his friends (e.g., high propensity Republican fidelity) are still his friends? Will his personal embrace of first-person singular (I, Me, Myself) trigger mistake-after-mistake, and his friends stop being his … friends?

Maybe a little more Reaganesque first-person plural … we, us, our … and some good old fashioned humility would do the trick.

Don’t count on it with this president.

https://www.azquotes.com/quote/551270

https://almostdailybrett.wordpress.com/2018/05/08/the-governor-who-changed-my-life/

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

“There was no keyboard player on the planet more appropriate to support Jim Morrison’s words.” — Doors’ drummer John Densmore on Ray Manzarek

Having trouble negotiating the Pere Lachaise cemetery maze in Paris?

No problem. Just join the steady stream of rock n’ roll pilgrims traipsing the footpaths to pay their respects to Jim Morrison.

As one of those recent pilgrims (last August), Almost DailyBrett will go out on a limb:

Never has a rock n’ roll front man cast such a long shadow over his fellow band mates than James Douglas Morrison, and that includes Mick Jagger.

Jagger and Keith Richards are forever joined at the hip as The Glimmer Twins of the Rolling Stones. The combo of Jagger-Richards wrote the songs that will stand the test of time. The public not only expects, but demands that Mick and Keith stay together.

The magnetism, stage presence and voice of the so-called “Lizard King,” Jim Morrison, easily eclipsed the combined impact of guitarist, Robby Krieger, drummer, John Densmore and Doors co-founder (with Morrison) keyboards-bassist, Ray Manzarek.

Morrison died, way too young in Paris at 27 in 1971. The French never performed an autopsy, but what we always suspected … was most likely the culprit. One other member of the Doors, keyboard and bass player, Ray Manzarek, also passed away, just six years ago courageously fighting rare cholangiocarcinoma —  bile duct cancer — in Rosenheim, Germany.

Morrison was the legend of The Doors.

His presence and his lasting power are uncontested. Each-and-every day, people from around the world come to Pere Lachaise to take a glimpse at his relatively mundane tombstone, shoved into a tight space against the backdrop of larger memorials for unknown people. Doesn’t the memory of Morrison deserve better? Maybe not the Lenin Mausoleum … but better?

Manzarek was the sound of The Doors.

His keyboards ignited “Light My Fire,” amped up “Back Door Man,” propelled “Back Door Man” and powered “LA Woman.”  Manzarek’s keyboard solo on “Riders On The Storm”was arguably his best work. He happily described the writing and recording the haunting, yet beautiful song, in a recent YouTube video (see below).

The Doors Philosopher

“If the doors of perception were cleansed, everything would appear to man as it is: infinite.” — Poet William Blake’s quote that reportedly inspired philosopher Aldous Huxley’s book “The Doors of Perception,” and thus the name of the band.

“You don’t make music for immortality; you make music for the moment, capturing the sheer joy of being alive on Planet Earth.” — Ray Manzarek

If you were seeking out a perfect commentator to interpret the Doors’ phenomenon (100 million records sold globally from eight albums during eight years, 1965-1973), you couldn’t do better than Manzarek. Time-and-time again he nailed it, when it came to describing the Weltanschauung of the band.

Manzarek was outspoken without coming across as outspoken. His quote above brings a smile to your author, who has neither time nor patience for Oliver Stone’s 1960s fantasies and fairy tales.

Some immediately dismiss all psychedelic era rock n’ rollers as little more than drugged-out skeletons. Manzarek with his glasses and era sideburns contributed to this image. Yet there was more, much more with Manzarek.

Almost DailyBrett is not suggesting the Doors were angels (e.g., Morrison’s well-chronicled drinking habit), but the complexity of Manzarek should be admired and appreciated. Besides his undergraduate degree in economics from DePaul, Manzarek earned a M.F.A from UCLA. He married Dorothy Aiko Fujikama in 1967, the couple raised one son Pablo, and had three grandchildren.

The couple left Los Angeles behind, buying and renovating a wine country farm house in Vichy Springs (e.g., Napa Valley) in 2004. Manzarek’s incredible talent spanned music, writing and maybe a little architectural design as well.

Manzarek will never be a household name, let alone a legend. There are almost zero pilgrimages to pay final respects (reportedly, Manzarek was creamated). No one should doubt his contribution to the band he co-founded, his incredible talent and his thoughtfulness.

Manzarek was indeed … the sound of the Doors.

Home

https://www.sfgate.com/homeandgarden/article/Rock-n-roll-retreat-The-Doors-Ray-Manzarek-2798037.php

https://en.wikipedia.org/wiki/Ray_Manzarek

On any given autumn Saturday there are seemingly 27 different college football games on nearly a dozen networks, all available in HD with exceptional video and sound.

And let’s not forget the HDTV games on Thursday and Friday nights as well.

For the addictive channel surfing male of species in particular, there are so many games to choose. There are cold microbrews in the fridge, snacks on the table, and an always available WC down the hall, all provided free of charge in HVAC comfort.

Contrast this climate controlled football nirvana with sphincters yelling in your ear, blocking your view, $10 making-love-in-a-canoe beers, lines for the commode, and endless commercial and instant replay reviews on days/nights which can be blistering or freezing and wet.

As a 30-year and counting Autzen Stadium season ticket holder, Almost DailyBrett has been tempted on more than occasion to leave the overpriced tickets (includes the required Duck Athletic Fund donation) on the coffee table, and watch the game in high-definition comfort at home. Wonder how many Oregon fans will take this option this weekend considering that Pac-12 Networks has decided the game against Montana will start … at 7:45 pm PDT, 10:45 pm EDT.

Seriously, how many folks in the Eastern and Central time zones are going to be watching Pac-12 Networks at midnight, when literally millions in the Pacific time zone cannot even access the network because of contractual issues? If the conference can’t be marketed east of the Rockies, then what’s the point of the late kickoff?

We know from the reporting of the Los Angeles Times that way too many UCLA fans are showing up dressed as empty seats at the 80,616 capacity Rose Bowl in Pasadena. Consider the optics last Saturday as an “announced” crowd of 36,000 attended UCLA’s latest loss, this time against juggernaut San Diego State.

Was the Rose Bowl half full or half empty?

Thankfully, this season will be the last in which the Pac-12 “Championship” game will be played in the nearly vacant Levi’s Stadium in gridlocked Santa Clara on a Friday night (December 6). The announced attendance last year was 35,114. How many freebies were given out to pad the crowd?

Do you know Pac-12 Commissioner, Larry Scott?

The only winner was Fox Sports, providing the network with Friday night “programming.” The losers were the Pac-12 teams, the conference and of course, the fans.

The Networks Don’t Care About The Fans

Alabama is playing its September 21 home game against Southern Miss at 11 am local time.

Does anyone at the sports networks have any appreciation for the expected temps in Tuscaloosa, Alabama when the humid sun is nearing its zenith point for the day? Nick Saban is fried about it (pardon the pun), but he and the Alabama administration seem to be powerless to stop the madness.

Alabama is a perpetual national champion from God’s anointed conference, the SEC, and the school can’t convince the networks to find a  broadcast “window” that works for its fans, friends and supporters?

The networks and the universities want the optics and the revenue that comes from packed stadiums, but are seemingly indifferent to the potential of heat stroke/frost bite by fans. And what’s a fan to do?

How about watching the same cupcake, body-bagger game (e.g., Alabama vs. New Mexico State) in air conditioned comfort in High-Def for free?

Almost DailyBrett initially could not believe when one of my USC fraternity brothers announced that he would not be hosting his long-time tailgate parties at the LA Coliseum this fall. Instead, he said he would “Stub Hub” a game or two, and watch the rest of the games in HDTV.

“We also abstained from buying tickets, so, while we may attend a game or two, will be watching most of them at home.”

One may be tempted to dismiss the above story as simply anecdotal. What is not anecdotal is that college football attendance is down for the major conferences, save the ACC.

“What A Better Way To Spend An Autumn Afternoon” — ABC’s Chris Schenkel (1923-2005)

Almost DailyBrett remembers the days when there was exactly one college football game broadcast on Saturday afternoons by ABC.

The supply of the sport was obviously way under the demand, considering the literally millions of Americans who want to follow their alma maters and favorite teams.

Athletic departments needed additional revenues to fund a wide-variety of sports, the majority of which run in the red.

The networks came to the rescue, but predictably there are no free lunches. The “strings” that came with the deal was the loss of total control, particularly when it came to scheduling and kick off times. The universities, their alumni departments, and most of all their fans couldn’t engage in advance planning with game times being announced only six days before.

Almost DailyBrett is heartened by the complaints coming from Nick Saban and others. The universities want alumni and fans on campus. They want them to sing the fight song, hang out at the tailgate parties, buy the expensive jerseys, have a wonderful time and most of all … write checks.

To this date in recorded history, an empty seat or bench has never written a check to a university.

Doubt this empirical fact of life will ever change.

https://www.latimes.com/sports/ucla/story/2019-09-05/ucla-football-attendance-issues-crowded-sports-field

https://www.espn.com/college-football/story/_/id/27581049/alabama-not-happy-start-due-heat

https://www.washingtonpost.com/sports/2019/09/10/alabama-football-is-sick-tired-day-games-would-rather-beat-its-cupcake-opponents-night/

https://almostdailybrett.wordpress.com/2019/08/01/6-a-m-tailgate-parties/

https://almostdailybrett.wordpress.com/2019/01/02/the-conference-of-champions/

 

 

As we prepare our collective bowels for the uproar of the coming arrival of the serious — not silly — presidential election season, we need contemplate the Golden Rules of Politics.

These rules are proven. They are time-tested. They do not change. They are inviolate.

Without further adieu, here are Almost DailyBrett’s listed in alphabetical order pathways to the Promised Land whether it be a statehouse, halls of Congress or even 1600 Pennsylvania Avenue:

Good Government Is Good Politics

“Govern wisely and as little as possible.” — Republic of Texas President Sam Houston

“Hold me accountable for the debacle. I’m responsible.” — Kathleen Sebelius, Obama’s Secretary of Health and Human Services

“I’m going to try and download every movie ever made, and you’re going to try to sign up for Obamacare (Sebelius), and we’ll see which happens first” — Comedian Jon Stewart

Almost DailyBrett fondly remember’s Monte Hall’s “Let’s Make A Deal” game show. There was the stage with a VW bug, and there was the … “Door.”

For 180 million Americans, their private health insurance plans are on the stage. Bernie Sanders, Elizabeth Warren and Kamala Harris are offering America the door with the “promise” of single-payer government health insurance, and the elimination of all private-sector offerings.

Be afraid, be very afraid.

Remember the online Obamacare rollout “debacle?” The website calculator didn’t work, let alone the system repeatedly crashed.

Do we want to deliver DMV-style health care for 329 million Americans, managed by Larry, Moe and Curly?

Good Government is indeed, good politics. Taking away private insurance is not good politics.

“It’s Not (Always) What You Say, But How You Say It”

Remember what mumsy told you?

She said that it was not what you say, but how you say it. She could detect in mere nanoseconds a sassy unmeaning, “thank you.”

Are you pleasant and reassuring? Or are you shrill, strident, angry and out of control?

Does it make sense for Democratic contenders for the White House to be angrily attacking the last Democratic president Barack Obama, who enjoys a 95 percent approval rating with … Democrats?

Didn’t Obama terminate Osama bin Laden, appoint Janet Yellen as the head of the Federal Reserve, see the NYSE and NASDAQ double in market value in his eight years, and deport more than 2.5 million? Why are fellow Democrats carping in the most unpleasant ways possible?

Is it simply because they don’t want front-runner former Vice President Joe Biden to justifiably play the Obama card?

Run As If You Are Running Behind

Whether or not you are holding a commanding lead and your media allies have your back or not, Yogi was right: “It ain’t over until it’s over.” 

Hillary was on auto-pilot heading for her media elite preordained 2016 victory, and then her campaign crashed and burned on election night.

The top two George Deukmejian Laws of Politics both are directly related to each other.

Even when he was cruising to victory in 1986 or overcoming a 22 point deficit with three weeks to go to win the closest-ever California gubernatorial election in 1982, the Duke assumed the underdog role.

He ran effective campaigns, (e.g., distributing 2 million absentee ballots to high-propensity voters) keeping his opponent in his sights or constantly looking over his shoulder.

The point is to sprint through the tape and leave absolutely no fuel in the gas tank. Don’t mind the metaphors.

Take Nothing For Granted

Every electoral vote counts.

Remember President Thomas Dewey? Hillary was literally building her administration, and measuring the drapes in the Oval Office.

And then … and then … and then.

She didn’t visit “Blue Wall” state, Wisconsin, during the general election campaign against Donald Trump. She canceled a joint appearance with President Obama in Green Bay. Big, big mistake.

Wisconsin turned red; the blue wall was broken. Michigan and Pennsylvania also flipped into the red column.

Game, set and match.

The Golden Rules of Politics live on. They must be respected. They are eternal.

https://abcnews.go.com/Politics/obamas-deportation-policy-numbers/story?id=41715661

https://almostdailybrett.wordpress.com/2018/07/29/the-bradley-effect-blindside/

Healthcare.gov Hurt Obamacare More Than Liberals Are Willing to Admit

“I don’t have a racist bone in my body.” — President Donald Trump

At least he’s not a “crook” or didn’t have sex with “that woman,” Monica Lewinsky?

“I do not believe you are a racist.” — Senator Kamala Harris casting doubt on the integrity of former Vice President Joe Biden

Are you sure about that, Kamala?

By incorporating the good name of Joe Biden and “racist” in the same sentence, was Senator Harris connecting the former vice president with this über-charged word? Talk about damning with faint praise.

Kamala knows full well that, “I do not believe you (Biden) are a racist,” is subjunctive. I don’t believe you are, but Mr. Vice President … you could be.

The damage was done.

The real question Almost DailyBrett is posing today: Is the word, “racist,” in danger of becoming just another delicious condiment for every outrageous political attack sandwich?

Let’s see … should we slap some “racist” on sour dough at this contact sport delicatessen? Maybe, we can add “sexist” as another ingredient? How about “homophobic” and/or “transphobic” as well? Hmmm … a juicy racist, sexist, homophobic, transphobic … political invective sandwich.

Consider the debating points of Elizabeth Warren: “We live in a country now where the president is advancing environmental racism, economic racism, criminal justice racism, health care racism.”  If you are scoring at home that is four racisms in one mere sentence.

By employing … over-employing … these venomous words time-and-time again …  to humiliate a political opponent and silence dissent … is the power and shock value of these words becoming diluted? Will Americans between now and November 3, 2020 (and beyond) just roll their collective eyes when they once again hear the words, “racist” or “racism” bandied about?

It really doesn’t matter whether the word is being used as an adjective (e.g., “racist tweets”) or a noun (e.g., … not a racist), racist is now so accepted, the media is employing it without qualifiers, such as alleged racist, charged racist, accused racist. Instead the political target is just … an unmitigated, unadulterated, categorical … racist. Will the word have the same power next year that it has this year?

According to Merriam-Webster, cliché equates to a “trite phrase or expression, a hackneyed theme, characterization or situation, something that has become overly familiar or commonplace.”

If a Catholic high school lad is standing at a rally in Washington D.C., wearing a MAGA hat (Make America Great Again), is he “racist” or practicing “racism” by doing nothing and saying absolutely nothing?

“We’re a Catholic school and it’s not tolerated. They don’t tolerate racism and none of my classmates are racist people.” — Nick Sandmann responding to NBC’s Savannah Guthrie’s predictable, “Are you a racist?” question.

Wonder if Almost DailyBrett is going to have “racism” lathered on his sandwich for daring to raise the spectre that the Mother of All Charged Words is maybe losing its steam? Are we overdosing on “racist” and “racism” opioids?

Barack, Who?

Remember Barack Obama’s, “Yes We Can,” campaign?

He won and the motto was updated to “Yes We Did” in a transformative moment when America took the extraordinary step of electing an African-American to the White House.

As Almost DailyBrett mentioned before, America proved once again it’s an extraordinary and exceptional nation by rising above ancient racist dialogue to prove the overwhelming majority can set aside any and all consideration of one’s ethnicity, when deciding who was going to lead the free world in the second decade of the 21st Century.

Have to admit it, your author back in 2009 was wondering about Jesse Jackson and Al Sharpton. With Obama’s historic election, what were they going to talk about?

Keep in mind that not only was Barack Obama elected and re-elected, America passed the Civil Rights Act and the Voting Rights Act, ended segregation laws, implemented Brown v. Board of Education (Topeka, Kansas), and abolished slavery with the 13th Amendment. We have come a long way from America’s “Birth Defect” of slavery as described by former Secretary of State Condoleezza Rice.

What happens if the battle is over and the war is won? As it turns out, “racist” and “racism” are once again daily entrees featured on any political attack menu.

Your author is NOT suggesting the last vestiges of racism have been completely wiped off the fruited plain. They exist. Having said that, Almost DailyBrett does not concur with the insinuation the 62 million Americans, who did not vote for Hillary Clinton, are indeed “racist.”

The fight is not over, but does the word “racist” need to be employed by every pandering candidate and every screaming talking head on cable television?

Are we going to reach a point that we collectively tune out the word, leading to the possibility that we do not respond to a real racist hate crime?

As Senator Cory Booker said: “Trump is worse than a racist.” Will there be a new attack dog word to follow, “racist”?

Almost DailyBrett believes the once verboten in proper company, F-word … oh WTF … the word “fuck” has become routine and cliché.

Will “racist” join the ranks of words that once were used sparingly, but have now become oh-so-commonplace in our coarse society?

Almost DailyBrett thought long and hard about even raising this volatile subject. The fact that journalists and correspondents are cavalierly using this attack word without any qualifiers is yet another example of growing Opposition Journalism, and another nail in the coffin of Objective Journalism.

How many nanoseconds are there between now and the close of the polls, November 3, 2020?

Wonder how many times the word, “racist,” will be conventionally and digitally uttered, printed and transmitted between now and then? Hundreds? Thousands? Millions? Billions?

Will this practice stop once the election has come and gone?

Don’t count on it.

https://www.politico.com/story/2019/07/16/trump-attack-progressive-congresswomen-1416579

Watch Kamala Harris Demolish Joe Biden on Race During the Democratic Debate

https://almostdailybrett.wordpress.com/2018/10/27/what-happened-to-the-exceptional-nation-that-twice-elected-barack-obama/

https://www.merriam-webster.com/dictionary/clich%C3%A9

https://www.vox.com/2019/1/22/18192908/covington-catholic-video-nick-sandmann-maga

https://www.realclearpolitics.com/video/2019/07/22/limbaugh_if_you_can_be_worse_than_a_racist_it_means_the_word_is_losing_its_impact.html

 

 

 

… and no one is there to read his posts, do they make any sound …

… and does anyone give a particle of bovine excrement?

Ten years ago today, Almost DailyBrett was digitally born by means of hundreds of keystrokes on an IBM compatible, WordPress and an Internet connection.

Drum roll: A grand total of seven souls (page views and/or unique visitors) ventured to read your author’s blog in the summer month of economic discontent,  July, 2009. The predictable and rhetorical ‘Why Bother?’ question was not far behind.

Your author’s life was changing. He was guided by the immortal words of Robert Plant and Jimmy Page:

“Yes, there are two paths you can go by, but in the long run, there’s still time to change the road you’re on.”  

Was my blog the commencement of my own, “Stairway to Heaven?’

Even though your author’s odometer was already showing mid-life mileage a decade ago, there was still plenty of fuel in the Miata. There was an acute need to move the personal brand to New Frontiers and yes, to decide on a new path and to change the road.

Since that pivotal day 10 years ago — July 21, 2009 — Almost DailyBrett’s 573 posts …

Garnered 520 reader comments …

Generated 162,373 page views …

Enticed 110,421 unique visitors …

Hailed from approximately 170 countries around the world.

It is humbling to contemplate the equivalent of a Michigan “Big House” with each seat occupied, spending some of their precious irretrievable discretionary time reading Almost DailyBrett.

Did some arrogant academic (redundant?) types suggest that Web 2.0 blogging is dead? Yes there are oodles of deceased blogs along the path — they all started with great enthusiasm and better intentions — but thousands of decomposing writers laying by the roadside should not be interpreted as the end of blogging, maybe just the end of the beginning.

Those Troubling Widowers

Looking back on Almost DailyBrett’s nearly 600 posts, there are wide variety of topics and themes, which constitute the Top 10 blogs:

  1. The Trouble With Widowers (This post keeps on giving each day even though it was composed in 2012), 18,990 page views
  2. NASDAQ: WEED (Predicted publicly traded marijuana companies), 14,653
  3. Farewell LSI Logic (What is and what should have never been?), 4,379
  4. The Decision to Pose for Playboy (Bared my opinions), 4,106
  5. Fiduciary Responsibility vs. Corporate Social Responsibility (Not mutually exclusive), 4,023
  6. Magnanimous in Victory, Gracious in Defeat (Easier said than done), 2,423
  7. Smile on the Lips Before a Tear in the Eyes (Joe Biden on horrific family loss), 2,247
  8. One Page Memo: Now More Than Ever (Makes more sense than ever in our digital world), 1,902
  9. Competing Against the Dead (She’s gone, and she is not coming back), 1,628
  10. California’s Rarefied Air Tax (April Fool’s blog; Don’t give Gavin any ideas), 1,050.

Your author would be remiss if he did not point out that his “About” page has drawn 1,071 page views.

Yes, a successful blog can pay dividends in terms of personal branding and the ongoing perception of accomplishment. Writing Almost DailyBrett certainly did not hurt yours truly in securing a tenure-track assistant professorship of public relations at Central Washington University at 59 years young. 

Total Douche-o-Rama

“This person is an idiot … Perfect for Ph.D candidacy.”

“This whole blog is an audition for a commentator position on Fox News.”

“Total Douche-o-Rama.”

These are just some of the nicer comments your author approved for posting on Almost DailyBrett.

After 10 years in the blogging trenches sending out rhetorical salvos and more than a few occasions receiving less-the-pleasant feedback and name calling, here are 10 hard-earned rules for blogging:

  1. No one was put on this planet to read your posts. A blog is the ultimate discretionary read. Someone is spending precious nanoseconds of their finite life to read your blog. Boring and lame does not cut it.
  2. Digital is eternal. The most important public relations is your own personal PR. Never blog when you are upset, sleepy and certainly not when you are intoxicated (Mark Zuckerberg’s character in The Social Network)
  3. Double Check and Double Check Again. The difference between “pubic relations” and “public relations” is one letter. The level of embarrassment is huge. Don’t rely on the Microsoft Spell Check. If the wrong word is spelled correctly, you are still personally wrong
  4. Employ Pull and Push (in that order) to Generate SEO/SEM. Juicy tags and alluring categories are irresistible to the Search Engine Optimization and Search Engine Marketing algorithms. Your blog should always be on page one following a Google search. Social media uploads are essential
  5. Write to Your Strength/Experience. Not everyone shares your interests. Some blogs will do better than others. Follow your passion. Accept that some blogs will barely register a blip on the rhetorical Richter Scale
  6. Be Provocative, Not Notorious. The last thing anyone wants or needs is another partisan rant on social media. Almost DailyBrett has a point of view (e.g., Buy Low Sell High),  but refrains from being another screaming talking head
  7. Avoid Overt Partisanship. In our increasingly tribalized society, your blogs are not going to radically shift public opinion.  Offer new ways to approach an issue. Who knows? You may move the dial just a smidge, and in our polarized world that is and of itself … an accomplishment.
  8. Buy Low Sell High. Offer a proven philosophy. Demonstrate through thoughts and example that economic freedom (albeit not perfect) is still the best way to provide for prosperity and in the end, the pursuit of happiness
  9. Have Thick Skin … to a Point. Don’t blog if you can’t take the heat. Inevitably, someone will not be pleased with your prose. Celebrate responses to a point. You do not need to accept slurs, profanities and name calling
  10. “Opinions Are Like Assholes, Everyone Has One.”  There are times when your personal experience (e.g., press secretary), if you are sure you want to share, maybe can help others. If so, a blog author can be closer to an angel as opposed to an ass ….

And as recommended by University of Oregon Journalism Professor Carol Stabile, write 15 minutes every day. Some days will be better than others. Blogging is a gift of the digital age. The ability to project your thoughts to all continents in mere nanoseconds was inconceivable before 1995. There is a great responsibility that comes with blogging, but an incredible opportunity as well.

Almost DailyBrett note: Even though he went to UCLA and received his B.A. in English (and eventually rose above this baby blue malady), the initial inspiration came from my forever friend and colleague Brian Fuller, editor in chief at ARM. The former editor of EE Times recommended blogging in general and WordPress in particular at a time when his advice made the greatest impact. The success of Almost DailyBrett is in part is attributable to Brian. Buy Low Sell High, my eternal friend!

https://almostdailybrett.wordpress.com/2012/04/15/the-trouble-with-widowers/

https://almostdailybrett.wordpress.com/2014/01/20/nasdaq-weed/

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

https://almostdailybrett.wordpress.com/2012/01/10/the-decision-to-pose-for-playboy/

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

https://almostdailybrett.wordpress.com/2011/07/17/magnanimous-in-victory-gracious-in-defeat/

https://almostdailybrett.wordpress.com/2012/06/02/smile-on-the-lips-before-a-tear-in-the-eyes/

https://almostdailybrett.wordpress.com/2011/04/20/the-one-page-memo-now-more-than-ever/

https://almostdailybrett.wordpress.com/2011/01/22/competing-against-the-dead/

https://almostdailybrett.wordpress.com/2019/04/01/californias-rarefied-air-tax/

https://www.linkedin.com/in/brianfuller24/

 

 

 

 

“Now was I wrong a few weeks ago, to somehow give the impression to people that I was praising those men (i.e., James Eastland and Herman Talmadge) who I successfully opposed time and again? Yes, I was. I regret it. I’m sorry for any of the pain or misconception that I caused anybody.” – Former Vice President Joe Biden

Poor Joe Biden.

Has he become an elderly Dan Quayle in the headlights?

When will it be time for his next apology to anybody and everybody?

Can he apologize his way to the Democratic presidential nomination, let alone the presidency?

Reflecting on the June 27 Democratic debate, California Senator Kamala Harris berated Biden for working with the two segregationist senators, and for openly opposing busing. She more than implied that he was weak on racism.

Old habits die hard. During the debate Almost DailyBrett was whispering, ‘Obama … Obama’ and ‘Busing failed. It was well-intentioned (the road to hell is paved with good intentions), but it failed miserably.’

For some reason a seasoned politician with a career going back at least to 1972, seemed verbally paralyzed on the stump.

Earlier this week, Biden finally said:

“They (opponents) don’t want to talk much about my time as vice president. It was the honor of a lifetime to serve with a man who was a great president, an historic figure, and most important to me, a friend. I was vetted by him and selected by him. I will take his judgment of my record, my character and my ability to handle the job over anyone else’s.”

Too little too late, Joe.

It’s time for a refresher course in media training, Joe. We are assuming you want to be president. Right?

Are you sure about that, Joe?

Can you fight off your younger, more agile competitors for the Demo nomination, not to mention the biggest bully of them all, one Donald John Trump?

Acknowledge-Bridge-SOCO

The best media trainer on this planet is Anne Ready of Ready for Media in Malibu, California.

She pioneered the concept of acknowledge the question, bridge to your answer, and deliver your SOCO (Strategic Operating Communications Objective).

Your SOCO response is your agenda.

Biden knew going into the June 27 debate, he was going to be questioned about his collaboration with segregationist Democratic Senators James Eastland of Mississippi and Herman Talmadge of Georgia.

Even though he is a white, straight male (all demographic negatives for the Demo presidential nod), what is Joe Biden’s ace in the hole?

He was chosen and served as vice president to America’s first president of African-American dissent.

Envision Joe Biden looking right into the eyes of Senator Harris last month and saying: ‘When Barack Obama was seeking a running mate, he chose me. I served President Obama and our country with distinction for eight years. I am proud of my longstanding record on Civil Rights.”

Bingo. Joe Biden just uniquely separated himself from the pack. No other Democrat can make that (Obama-Biden ticket) assertion.

Almost DailyBrett is 100 percent certain Kamala Harris would come back with a rejoinder – heck, she’s an attorney — including the glorification of the failed busing social engineering experiment.

Macht nichts!

Biden would have been seen as defending his turf with a strong Acknowledge-Bridge-and-SOCO (e.g., Obama VP) response.

The stories would have undoubtedly still focus on Kamala challenging the former vice president, but they wouldn’t have been so lopsided. There would have been two strong sides to the televised exchange.

Motor City Meltdown? We Have A Problem, Houston

The second Democratic debates, hosted by CNN, will be held in Detroit, July 30-31.

The third round, moderated by ABC, will be located in Houston, Sept. 12-13.

Will the “frontrunner” be ready for these crucial encounters? Their is little doubt that Kamala Harris and others are sharpening their verbal knives.

As political strategist Mary Matalin said repeatedly: “Politics is a contact sport.”

How will we know that Biden is truly serious about running for president? He was Hamlet in 2016.

The answer lies with Acknowledge, Bridge and SOCO.

https://www.politico.com/story/2019/07/06/biden-apologizes-segregationist-2020-1399254

https://www.theatlantic.com/politics/archive/2019/06/biden-segregationist-eastland-talmadge/592228/

https://www.nytimes.com/2019/07/09/business/media/democratic-debate-abc-houston.html

https://www.readyformedia.com/about-us/anne-ready/

https://www.readyformedia.com/what-no-media-training/

https://almostdailybrett.wordpress.com/2019/07/01/busing-nostalgia/

https://almostdailybrett.wordpress.com/2018/10/27/what-happened-to-the-exceptional-nation-that-twice-elected-barack-obama/

 

 

 

Nike Becomes First Corporation To Secede From The Union

Company Calls For Nike Athletes To Not Salute American Flag, Sing National Anthem

BEAVERSTON, OR – July 4, 2019 – Fresh off its historic decision to suspend sales of Betsy Ross inspired Colonial American flag shoes, Nike today announced the world’s leading athletic apparel company has seceded from the United States of America.

Starting today, the company will only fly the Nike “Swoosh” at its corporate campus in the Portland metropolitan area.

In addition, Nike (NYSE: NKE) called upon all major sports leagues, including the NFL, NBA, MLB, and FIFA, to immediately cease the display of the American flag and the playing of the “Star Spangled Banner” at all sporting venues in which Nike athletes compete.

The company also encouraged its sponsored athletes to refrain from any gesture or action, which constitutes approval or respect for the red, white and blue symbols of repression, injustice and the culture of toxic masculinity.

Nike said it was making its July 4 independence declaration on behalf of its employees, shareholders, suppliers, distributors, but most of all its athletes, starting with the U.S. Women’s National Team (USWNT) competing this coming Sunday July 7 against The Netherlands at the World Cup final in Lyon, France.

“We have designed a special kit for our soccer gals that drops any-and-all colors and logos associated with the United States of America to instead only include the iconic Nike “swoosh,” said Nike Chief Executive Officer Mark Parker. “Instead of red, white and blue, the Nike Women’s National Team (NWNT) will ‘Just Do It’ in specially designed sport jerseys, which are the same color as Megan Rapinoe’s hair.”

Nike’s eminently qualified empirical historian who sacrificed everything, Colin Kaepernick, recommended the company immediately pull from all store shelves the offensive American flag  shoes with their 13 stars and stripes weaved in 1776 by Betsy Ross. Kaepernick lectured Nike complicit management the flag was directly associated with all things wrong — past and present — about America.

Parker said management unanimously implemented this request, but also wanted to do more, much more. The company CEO said the Board of Directors determined that Nike athletes should no longer be compelled to stand at attention before the American flag or be forced to sing the national anthem.

“The best way to solve this problem was for Nike to strongly request to all sports governing bodies refrain from displaying so-called ‘Old Glory’ and playing the overrated “Star Spangled Banner,” said Parker. “We also decided to undertake the boldest patriotic step ever contemplated by any publicly traded company: We have declared our independence from the United States of America.”

Similar to Vatican City within the outer confines of Rome or Monaco enveloped by neighboring France, the company’s Beaverston campus surrounded by the United States of America will be the home of the world’s first ever corporate nation: Nike. The “Benjamin” will continue to serve as Nike’s official currency.

The Stars and Stripes will be lowered at dusk for the last time today, July 4.

Long will fly the “Swoosh” flag over the Nation of Nike.

God Bless Nike!

About NIKE, Inc.

NIKE, Inc., based near Beaverston, Oregon, is the world’s leading designer, marketer and distributor of politically correct athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The Nation of NIKE, Inc. subsidiary brands include Nation of Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Nation of Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information about NIKE, Inc.’s declaration of independence and its decision to never again fly the American flag on the campus of its new country, please visit http://kaepernick.nike.com. Non-Americans can also visit http://news.nike.com and follow @NIKE.

https://www.gq.com/story/nike-betsy-ross-shoe-colin-kaepernick

https://www.cbsnews.com/news/nike-reportedly-pulls-betsy-ross-flag-shoes-over-concerns-from-colin-kaepernick-reports-today-2019-07-01/

https://www.washingtontimes.com/news/2019/jul/4/editorial-nike-disrespects-betsy-ross/

https://www.washingtonpost.com/opinions/act-four/when-racists-try-to-poison-our-national-symbols-we-shouldnt-just-surrender/2019/07/03/926a225e-9dcc-11e9-b27f-ed2942f73d70_story.html?utm_term=.c4063e96def0

This Independence Day, Nike Appeases America Haters and Dictators

https://almostdailybrett.wordpress.com/2018/09/04/nike-takes-a-knee/

https://almostdailybrett.wordpress.com/2018/09/25/culture-of-toxic-masculinity/

https://almostdailybrett.wordpress.com/2013/08/03/university-of-nike/

 

“It was pride that changed angels into devils; it is humility that makes men as angels.” – St. Augustine on one of “The Seven Deadly Sins”

How many hard-working women have become “mommies” without giving birth?

They have become mommies to way-too-many men, who have literally accomplished absolutely nothing since their high-school graduations.

No one will label these women as gold diggers because they are prospecting in the wrong mine.

Almost DailyBrett has repeatedly come into contact with these underachieving men who only overachieve when it comes to blowing away tens, hundreds, thousands with their virtual assault weapons.

Wonder how many they “killed” today during their latest binge video game session? How can society keep these poor souls away from snacks, smokes, booze, drugs and especially … real weapons?

Oops, too late.

Many of these men are narcissistic. Some are hypochondriacs. Even more are depressed.

They become “stressed” at the prospect of real work. They require their “me” time.

Most of all, they need a “mommy.”

And who are their mommies? The women, who support them.

The women, who pay for their “dates.” The women, who care for them. The women, who work their derrieres off to put food on their tables.

Whatever happened to the sinful “proud” man?

Instead of humble angels or proud devils, they are … biding time in their own personal purgatory.

If Universal Basic Income (UBI) ever became the law of the land, these “men” would briefly become energized, standing first in line for their eternal hand-outs and demanding even more.

‘When will my check be deposited into my account?’ Original content and video games are expensive.

These “men” sleep, breathe, eat and excrete. Therefore, they are entitled as a human right to the fruits of the labor of others, including their co-habitation, “mommies.”

Pathetic. Truly pathetic.

How Did We Get Here?

There are no jobs for these males. They are stuck in a 2008 economic recession time warp. There are “Help Wanted” signs everywhere, but alas all of these jobs are beneath these underachievers.

Ahhh … 2008 was 11 years ago.

Almost DailyBrett has commented before on the research by the American Enterprise Institute (AEI), concluding that one-third of all employment age males (20-54 years-young) are voluntarily not working. The record low 3.6 percent unemployment rate understates the nationwide labor shortage because these men are not counted in the workforce.

Their “mommies” are included since they are better equipped and suited for our digital service-oriented society. They have replaced parasitic men when it comes to bringing home the bacon.

Women have supplanted and surpassed men when it comes to university enrollments and participation in the labor force. There are still masculine enclaves (e.g., technology innovation and development), but ever more women are replacing men at once-before masculine workplaces (e.g., hardware stores).

Almost DailyBrett must ask, why do “mommies” put up with these loser men? More to the point, why don’t these men have more respect for themselves and yes … a little sinful pride?

Do we foresee a future in which the majority of men are not just overweight, but obese? Will we see them moving around in their motorized wheel chairs? Who is next at the kidney dialysis clinic? Will they be popping “just one more” happy pill (pain killer)?

The subject of “maternal instinct” is way above the pay grade of your author.

Is there such a thing as “mommy instinct” for men, who refuse to leave their high chairs?

http://www.deadlysins.com/pride

https://almostdailybrett.wordpress.com/2018/04/15/deadbeat-boyfriends/

https://almostdailybrett.wordpress.com/2019/02/12/unwilling-to-work/

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