Category: Digital Business


The Pac-12 Conference needs a divorce, a final end to its slavery to ESPN.

Smug and arrogant ESPN does not even try to be fair anymore.

The only teams that matter are represented by their top five football Pharisees: Homers Kirk Herbsteit and Joey Galloway for Ohio State, and Rece Davis (Alabama), David Pollack (Georgia) and Jesse Palmer (Florida).

There are only four playoff spots and five major conferences, so someone is always going to be the odd-man out. And who would that nearly always be?

Certainly not a particular football factory in Ohio. And equally not teams suckled in the Cradle of the Confederacy.

Alas that means, the Pac-12 Conference is out in the cold again … only two appearance in six long years of the College Football Playoff (CFP).

Some have suggested expanding the playoff to eight teams, providing four more annual opportunities to expand the presence of the SEC. Some have offered the Pac-12 should reduce its conference games from nine-to-eight and schedule late season Southern-fried cupcakes instead (i.e., Clemson vs. Wofford, Alabama vs. Western Carolina, Auburn vs. Samford & Son).

Almost DailyBrett believes the left-coast schools need to embark upon nothing less than a Democratic Football Revolution, getting out of the College Football Playoff and bringing the Rose Bowl along for the ride.

Always The Granddaddy Of Them All

Let the Las Vegas Bowl in the new Raiders stadium serve as one of the six bowls that are rotated for the four/eight teams annually championed by ESPN for the playoff: Peach, Orange, Sugar, Cotton, Fiesta, Vegas.

The Granddaddy of Them All, the Rose Bowl, will retain its hallowed tradition of always hosting the Pac-12 champion (e.g., Oregon Ducks this year) and the highest available team from the Big-10 (e.g., Wisconsin). The winner will be the champions of the Rose Bowl, and that has always been The Deal and it always should be.

Sorry, last year’s Rose Bowl game between carpetbaggers Georgia and Oklahoma will be the final game ever for non-Pac 12 and Big 10 teams.

Almost DailyBrett contends the Pac-12 Conference should return to the days of a tried-and-true round robin. Every Pac-12 team will play ever other conference team (six at home and five on the road one year, five at home, six on the road next year).

Instead of a 13th game each year for two teams in a tarped empty conference championship game on a desultory Friday night, that game and the two conference divisions will simply go away.

Everyone will play 11 conference games and two non-conference games (i.e., USC and Stanford can maintain their respective ties to Notre Dame, Utah to BYU, Oregon State to Cal Poly … ).

Make The Pac-12 Great Again

“If a college football game is broadcast on a network no one can watch (e.g., Pac-12 Networks) is the game actually played?”

Commissioner Larry Scott needs to be shown to the door along with his $5.2 million annual salary, the largest by far of conference commissioners.

He “pioneered” Pac-12 Networks along with its inability to sign contracts, shutting out most conference fans from its programming. What’s the point, Larry?

By almost any measurement, the “Conference of Champions” is failing. The conference doesn’t win anymore. It enters into one-sided agreements (e.g., $3 billion with ESPN and Fox) for 12 years. Worst of all, the Pac-12 bargained away its authority to set the times for conference member home games.

Scott believes the answer may lie with 9 a.m. kickoffs … stadiums open at 7:30 am, tailgates at 6 am, team prep begins at 4:30 am, parking lots at 4 am, game day commutes at 2 am.

Does something sound wrong?

Alas, this horrible TV deal runs thru at least 2023.

In the humble opinion of Almost DailyBrett, the new commissioner of the Pac-12 (an adult next time, please) needs to insist that each school hosting a home game will not be a mere commodity. The conference’s purpose should be more than filling ESPN “programming” holes.

The conference will play its games on Saturdays … only on Saturdays … between noon and 6 pm (exception: 7:30 pm Arizona and ASU home games in late August, September and early October for obvious reasons).

Each game time will be determined before the season, allowing fans to schedule game days and university development departments and alumni associations to coincide fundraising with football.

The true round-robin format generates head-to-head tie-breakers, ensuring the Pac-12 champion will undoubtedly be the Pac-12 champion. There will be zero opportunities for cup-cake games to pad won-loss records. Pac-12 teams will each play tough schedules, and that’s the way it should be.

The ultimate reward and team goal will be playing in the Rose Bowl on New Year’s Day.

The hallowed opinions of ESPN’s homers and their predetermined “playoff” will simply … not matter.

https://www.liveabout.com/rose-bowl-scores-791218

https://www.seattletimes.com/sports/uw-huskies/pac-12-revenues-dipped-by-12-million-in-2018-while-commissioner-larry-scotts-salary-increased/

https://www.oregonlive.com/sports/2019/12/canzano-college-footballs-troubles-will-be-punctuated-with-more-empty-seats-in-pac-12-title-game.html

https://www.spokesman.com/stories/2019/jul/30/pac-12-after-dawn-washington-states-mike-leach-sta/

https://almostdailybrett.wordpress.com/2019/09/12/is-tv-ruining-college-football/

https://almostdailybrett.wordpress.com/2019/08/01/6-a-m-tailgate-parties/

https://almostdailybrett.wordpress.com/2019/01/02/the-conference-of-champions/

 

“Maybe Tribalism is just in her DNA.” — Lloyd Blankfein, Goldman Sachs senior chairman, on Senator Elizabeth Warren

Who gets hurt if the federal government requires Warren Buffett to sell 6 percent (approximately $5 billion) of his $86 billion in wealth each year, every year?

A.) The “Sage of Omaha?”

B.) Middle-class investors attempting to grow their portfolios for retirement, their children’s education or that special vacation?

How about … both?

If Warren’s punitive wealth tax takes effect, Buffett will be selling his shares … lots of stock … not as a result of market conditions but because Washington D.C. redistributors mandate these stock trades in the name of the greater public good.

And who decides what is “the greater public good?

Warren’s punitive 6 percent wealth tax (unconstitutional?) exercise applies to all billionaires. There would also be a 1 percent levy for all Americans with wealth exceeding $50 million each.

Wonder how many in coastal blue states (i.e., Massachusetts, Connecticut, New York, New Jersey, California, Washington … ) exceed that $50 million wealth figure? The vast majority of these households worked hard, invested wisely … and this is the thanks they receive?

How much money, which could be used for individual investment, would come out of our economy? How many shares will be forced sales in our public exchanges?

What are the unintended consequences of these arbitrary sales for those saving for retirement or their children’s education?

According to The Economist the cumulative impact of wealth taxes and many other planned hikes would constitute a cumulative 2 percent hit on our nation’s $21.4 trillion GDP.

Could a Warren Recession follow? Almost DailyBrett will take the “over.”

Selling Political Masochism In A Robust Economy

The debate that you have in America or Britain about taxing the super-rich just doesn’t exist here.” Janerik Larsson of Sweden’s Timbro

“Vilification of people as a member of a group may be good for her campaign, not the country.” — Blankfein on Warren

Almost DailyBrett has always contended that group masochism is a political loser.

Asking people to sacrifice their economic freedom, and to vote against their own personal and family best interests is a prescription for defeat.

The Economist reported this week that American retirees owned only 4 percent of all publicly traded shares in 1960.

Fast forward to 2015 and we find that retiree investments (i.e., IRAs, 401Ks, pensions) constituted 50 percent of all shares. Without doubt that figure sprinted even higher in the last four years considering the stunning continuation of the bull market.

Since November 8, 2016 (hmmm … what happened that day?), the Dow Jones has risen 52.8 percent from 18,332 to 28,015, the NASDAQ 66.6 percent from 5,193 to 8,656, and the benchmark S&P 500 47.0 percent from 2,139 to 3,145.

Should public policy compel American today’s and tomorrow’s retirees to sacrifice a significant slice of their financial future every year?

Shouldn’t we have the freedom to decide when to buy and when to sell? Does the government really understand the maxim: Buy Low Sell High?

Why should an ever-expanding  government go to war against achievers, and by doing so take direct aim at America’s Investor Class? Some see it as a socialistic assault on capitalism.

Let’s simplify the equation: Why should our government usurp our economic freedom?

Some will contend that we should all, chill out. Warren is floundering in the polls. She won’t win the Democratic nomination. Right?

Didn’t the experts say the same thing about Jimmy Carter? They were wrong, and years of economic malaise (i.e., double-digit inflation, unemployment, interest rates) and a crippling recession were the consequences.

Many in the political class point to Sweden as an socialist model for the U.S. to follow. And yet, Sweden has higher percentage of billionaires (e.g., founders of IKEA, H&M, Volvo and Spotify), and greater income disparity than the USA.

And yet Sweden abolished its inheritance tax in 2005 and its wealth tax two years later.

Hmmm … maybe we should look to Sweden for guidance.

https://www.forbes.com/billionaires/#b93a39d251c7

https://www.economist.com/leaders/2019/11/28/inequality-could-be-lower-than-you-think

https://www.economist.com/briefing/2019/11/28/in-sweden-billionaires-are-surprisingly-popular

https://www.cnbc.com/2019/11/14/lloyd-blankfein-mocks-elizabeth-warren-maybe-tribalism-is-just-in-her-dna.html

“You control the debt; you control everything. You find this upsetting, yes? But this is the very essence of the banking industry, to make us all, whether we be nations or individuals, slaves to debt.” – Actor Luca Giorgio Barbareschi as arms producer, Umberto Calvini, The International.

In the days of ole, one could buy a treadmill or an exercise bike and work out or employ it as a glorified laundry rack.

Now we have the recent Peloton IPO — (NASDAQ: PTON) — selling its bikes for $1,995 and treadmills for $4,000.

The key differentiator is streaming content (bike or aerobic instructor videos) for a recurring monthly charge of $39 or more. Peloton didn’t just sell a pricey bike and/or treadmill, they more importantly marketed a monthly obligation to a growing subscriber base … and that very well could include you.

The consumer bought high, and is paying even higher.

The stately The Economist reported the news and entertainment industry (i.e., Disney, Fox, ESPN, HBO …) along with major tech players (i.e., Apple, Amazon, Netflix) collectively spent $650 billion in the last five years on acquisitions and content, a sum greater than America’s oil industry.

For example the Mickey Mouse gang just unveiled Disney+ for only $6.99 per month (how long will that price last?), allowing binge watching of the Star Wars catalog to one heart’s content. The downside is another sliver of your financial independence given away for yet another monthly fee.

Sooner or later, the price of each kernel of streaming popcorn is going to add up.

They Have The Gravy, And You’re On The Train

During his Silicon Valley days, Almost DailyBrett was consumed by a litany of recurring payments (i.e., mortgage, utilities, taxes, insurance, car payments, credit card usage, mobile phones, cable, house cleaner, gym membership, pool maintenance, gardener …). In toto, all of these outstretched hands each month represented a seemingly out-of-control first-world dilemma on steroids.

Money was coming in, and going out just as quick each month. Similar to the IRS, each of the growing list of providers never forgot to remind your author of his annual/monthly obligations.

Even more than ever, our consumer-oriented economy (70 percent of the total) is predicated on enticing even more Americans to shell out an escalating amount of capital on a monthly basis, ensuring a consistent flow of money in one direction.

Hint: Someone is getting rich and it’s not the average Jane or Joe.

Some can avoid being “slaves to debt” to the bank (e.g., pay off your credit cards each month), but it’s way more difficult to avoid recurring annual (e.g., Amazon Prime or Costco memberships) and worse, monthly payments.

Let’s face it, some monthly outlays are unavoidable (e.g., utility payments). Most have mortgages or rent to pay every 30 days. Many have car payments. Even if you pay your total credit card bill religiously (which you should), it’s still a monthly obligation.

Almost DailyBrett doesn’t want to sound like a parent, but still must pose this question: How many of these recurring payments are absolutely necessary?

Shelter, food, power and water are essential to life. Most likely all or at least some of the above are financed/amortized through monthly payments.

Your author must ask, do we need a Netflix subscription on top of the cable bundle? We are already paying up the Wazzoo for up to and beyond 300 channels, the vast of majority we do not watch … and then we add on Disney+, ESPN+, Netflix and God knows what else.

And we are wondering what is happening to our money?

No Longer Driving The Top Line, How About The Bottom Line?

Follicly challenged Baby Boomers (born 1946-1964) and others of the species are retiring … and Gen Xers (hatched 1965-1979) are not far behind.

Let’s face it, for most Boomers their peak earnings days are behind them.

If you can’t grow the top line, then reducing the bottom line is a great idea. Can one seriously reduce costs and still live a comfortable happy life?

Do you still require a mortgage? Can you downsize? Can you rent instead? Can you move to a lower-cost state or community?

Is good weather (e.g., California) worth the mounting hassles, congestion, rising costs and always higher taxes?

Can you avoid car payments? How about fixing up your ride?

And most of all, can you build a stone wall preventing new monthly payments from wrecking your budget?

If you must binge watch, is there a free way to enjoy the same content without the monthly ball and chain?

Retirement experts preach avoiding second (or more) homes, subsidizing adult children and overspending.

At some point, that one more monthly expense may prove to be A Bridge Too Far.

https://www.economist.com/leaders/2019/11/14/who-will-win-the-media-wars

“Official statistics no longer countered this (Ossies) group — who were disproportionately young, clever, female and ambitious — as East Germans.” — The Economist’s “Thirty years after the Wall fell, ” November 2, 2019

“From adversity comes opportunity.” — Former Notre Dame Head Coach Lou Holtz

When the Berlin Wall came tumbling down in 1989, more than 1 million Ossies took advantage of their newfound freedom from Communism, immediately heading to West Germany and for the most part … thriving. More than one-quarter of East Germans aged 18-30 moved to the west, two-thirds of them … women.

They recognized there were two paths to go by, but in the long run, there was still time to change the road they were on … especially young, clever, ambitious females.

For those 16 million-plus souls adversely trapped for 28 years behind the borders of stultifying-oppressive-surveillance state East Germany, there finally was an opportunity to leave, begin a new life and build a lucrative career. Many took this new road to affluent Bavaria, Baden Württemberg, Hamburg … and never looked back.

Is moving to a more promising venue, the catalyst for success and building wealth?

Only one way to find out.

“I’m in Favor of Progress; It’s Change I Don’t Like” — Mark Twain

Ever meet Negative Nancy, Debbie Downer or Gloomy Gus?

Their cups are always half empty. They impress upon you what they can’t do rather then what they can do. Their little rain clouds follow them wherever they go … and in the most cases … they don’t go anywhere.

They settle for status quo mediocrity or worse. And soon it will be late … too late in their lives to make a change for the better.

They will choose neither path, and the road will soon be closed for good.

Almost DailyBrett was born in Johnstown, Pennsylvania. The former steel town is a great place to be … from.

Fortunately your author’s family was afforded the opportunity to move to Southern California. For Almost DailyBrett, Sacramento, CA, Portland, OR, Pleasanton, CA Ellensburg, WA and now Eugene, OR followed.

With each move came a change of scenery, variables, superiors, colleagues, subordinates, issues to confront and problems to solve. There were always vexing adversities and intriguing opportunities, and most of all challenges to overcome.

In their coverage of the 30th anniversary of the Fall of the Berlin Wall earlier this month, most of the newsies focused on the disparity of those who reside and succeed in former West Germany, and those who remain mired in chronic poverty in former East Germany. For many, they could have moved to seek a better life, but for one reason or another … they didn’t.

Yes, there is income disparity even in a model European nation.

The story also needs to reflect the shift away from an agrarian economy, which is largely cosigned to the Stone Age. The following industrial revolution of Johnstown, PA is kaput. The world is now consumer dominated (e.g., 70 percent of the United States economy), digitized and service oriented.

Advantage women … particularly young, clever and ambitious women.

The service oriented consumer economy is right in their sweet spot. Public relations, marketing, advertising, event planning, local government, law, real estate, health care, hospitality … heck, even hardware stores … are dominated by the fairer gender or at a minimum … heading in that direction.

Can men, who once dominated the agrarian and industrial economies with their brute strength, ignorance and testosterone, succeed in this new service economy? Yes for some, but will they en masse? The evidence is not promising.

Not only have women passed men in terms of labor force participation, the same X-curve apply to women vs. men college graduates with a bachelor’s degree or above. And in the vast majority of cases, one must or want to move away from home to go to college. Universities and colleges should be a one-way ticket to independence, not back to mom and/or dad.

Graduates react after being recognized for their degree during the University of Wisconsin-Madison spring commencement ceremony ceremony at Camp Randall Stadium in Madison, Wis., Saturday, May 16, 2015. (Amber Arnold/Wisconsin State Journal via AP)

If professional women were a publicly traded stock compared to an equity for professional men, Almost DailyBrett would not hesitate to invest in the growth potential of the fairer gender. As your author has always noted, stocks are a forward rather than a lagging indicator … women are leading, men are behind and the gap is growing.

The wind is clearly in the sails of professional women, particularly those who are brave and smart enough to recognize there’s still time to change the road they are on.

And when their ship comes in they will be ready to board and set sail.

Alas way too many men will be killing time, playing video games at the airport.

https://www.economist.com/europe/2019/10/31/germans-still-dont-agree-on-what-reunification-meant

https://almostdailybrett.wordpress.com/2019/11/08/the-night-the-wall-came-tumbling-down/

Welcome to America’s cul-de-sac: The Pacific Northwest.

There is no state in the nation’s contiguous states, which is located further away from a steady supply of stud football players, let alone media markets, than Oregon.

For the Oregon Ducks, geography could be an easy excuse. Instead, it is a challenge that must and is being surmounted.

Oregon has chosen to compete in terms of marketing, facilities, swagger and success.

Autzen Stadium is rocking on Saturdays, and yet there are some who cannot pronounce the name of the state correctly particularly those east of the Hudson and in bucolic Bristol, Connecticut. … It’s Or-ee-gun.

As a 30-year season ticket holder, Almost DailyBrett was rooting for the Ducks before it was cool.

Your author earned his bachelor’s degree in broadcasting journalism from USC and his master’s degree in communication from the University of Oregon. There is no game that tugs at the heart strings more than when the Ducks and Trojans come together as will be the case this Saturday at the LA Mausoleum.

The illustration of the GPS disparity (e.g., 858 miles) between Los Angeles, California and Eugene, Oregon cannot be minimized. Oregon is the home to 4.19 million souls. The Los Angeles area has 18.79 commuters.

Geography matters.

USC easily has greater access to more stud athletes within a 40-mile radius of its urban campus than Oregon has in a 400-mile radius of its college town setting. Historically, USC recruits and signs more decorated big men on high school campuses than Oregon.

What? Oregon is a 4.5 point favorite over USC in Los Angeles.

How can that be even remotely possible?

Oregon Chose To Compete

Can’t tell you how many times Oregon was confused in the 1990s with … the Beavers.

You can’t tell the difference between “The Jetsons” and “The Flintstones”?

The working pejorative by the lazy sports media was to simply lump the Ducks and Beavers together as … “The Oregon schools.”

Attempting to stay in the game with USC, UCLA, Stanford and Washington for a quarter or two was an accomplishment. If that was indeed the case, the next obvious question was … why bother?

Athletes in Oregon could not practice their game 24,7, 365 because of the state’s wet climate. The team would never prevail. Oregon would never win the conference crown. The Ducks would never go to the Rose Bowl. They would never play for the “Natty.” A Duck would never win the Heisman Trophy.

Whatever happened to all these modern-day Nostradamus,’ who uttered these ex-cathedra proclamations?

Since Almost DailyBrett first purchased his Oregon season tickets and made his initial donation to The Duck Athletic Fund in 1990, the Ducks have won six conference titles. They have played in Pasadena on New Year’s Day four times, winning two. They have competed in the “Natty” twice. And Oregon deity, Marcus Mariota, won the Heisman.

With each accomplishment, Oregon blew away each recruiting disincentive: Can’t work on your game, never will win, never play in a major bowl, never compete for the national championship, will never be in the conversation for the Heisman … let alone win the trophy.

Oregon Reign

It reigns in Oregon. It reigns big time.

Oregon is the ultimate overachiever, not just in football but men’s and women’s basketball and track and field as well.

What are the components of Oregon’s accomplishments?

Marketing: Oregon is forward-looking. Buy the stock. The school doesn’t concentrate on past tradition, but pivots off immediate success to project forward.  Oregon has identified its target audience (high school sophomore and junior studs) with fun football, cool uniforms, playing in ultra-loud Autzen Stadium on national television. The Ducks are cool, and everyone knows it (including those in Seattle and Corvallis). Maybe their images and likenesses of future Ducks will draw the attention of … Nike?

Facilities:  If you build it, will they come? Almost DailyBrett remembers the alumni tent in the gravel parking lot. That mental image was light years ago. Conservatively, Oregon has invested $15 million for the Moshofsky Center (indoor practice facility), $41 million for the John Jacqua (athletic academic support center), $68 million for the Hatfield-Dowlin Complex (football operations center) and $68 million for the expansion of Autzen Stadium.

Kudos for a huge assist from Oregon’s resident alum swoosh billionaire, Phil Knight.

Swagger: The Golden Era of Oregon football has returned. Former lineman Mario Cristobal has brought Alabama smash-mouth football with speed to the perceived soft Pac-12 conference. Cristobal’s energy is infectious. Every potential recruit coming to Eugene, leaves with photos of himself in Oregon football pads with the Nike logo prominently featured. Once again, Oregon is the hunted, not the hunter.

Success: As John Madden once said: “When you win, nobody can hurt you. When you lose, nobody can help you.” After the school’s best-ever results (46-7) during Chip Kelly’s tenure from 2009 – 2012, and recorded three straight conference titles, four BCS bowl games, Oregon fell back into the Pac. Coaching matters.

Oregon comes to the LA Coliseum this Saturday with the wind in its collective sails (5-0 in the Pac-12). The Ducks respect USC, but don’t fear the Trojans. As evidenced by the Washington and Wazzu games, the contest is expected to be close, real close.

One way or the other, Oregon will be competing for conference title on December 6.

Will our fine-feathered friends have a Rosey future? Expect the Ducks to compete like hell for Pasadena, because they can.

https://almostdailybrett.wordpress.com/2019/01/02/the-conference-of-champions/

https://almostdailybrett.wordpress.com/2012/08/16/rooting-for-oregon-before-it-was-cool/

 

“When are we going to realize in this country that our wealth is work. We are workers. And by selling this idea, ‘Hey man, I’ll teach you how to be rich.’ How is that different than an infomerical?” — Jon Stewart to CNBC’s Mad Money host and former Goldman Sachs hedge fund manager, Jim Cramer

No truer words were ever spoken.

During the course of his 2009  infamous viral dressing down of CNBC’s “Mad Money” Jim Cramer, Comedy Central’s Jon Stewart took direct aim at the notion of get-rich-quick, particularly in times of an economic meltdown.

Some acquaintances of Almost DailyBrett have inquired and even critiqued your author’s daily devotion to CNBC, the repeated clicks on Charles Schwab’s retirement IRA platform, and the checking of the value of the Eugene, Oregon residence on far-less-than-perfect, Zillow.

Yours truly is a dedicated capitalist, devoted to maintaining and growing wealth under the banner of Buy Low Sell High.

Buying low and selling high generates … profits. Yes, profits. Sorry Bernie and Elizabeth.

Some vehemently argue that nothing-is-guaranteed Wall Street is more or less, gambling.

Almost DailyBrett disagrees with this conclusion, but clearly recognizes that gamblers are energized and engaged. No one plays poker and puts their chips on the roulette table and cavalierly accepts the verdict. They play to win the game.

As Herm Edwards said: “You play to win the game. Hello? You play to win the game.”

And more times than naught, gamblers lose. The staggering accumulated wealth and gaudy palaces along the Las Vegas Strip are monuments to the … losers.

Don’t investors want to win too? There are no guarantees on Wall Street. Invested money is placed at risk. Doesn’t that make Wall Street the greatest casino of them all?

Achieving the spread between buying at a lower price and eventually selling at a higher price is more … much more … than simply investing in a 401k or IRA and forgetting about it. ‘Ahh … just let the pension fund chiefs or the mutual fund managers worry about it.’ Don’t worry.

Ladies and gentlemen, we are talking about your nest egg. Growing, caring and nurturing your tomorrow is a business. In effect, it is the ultimate business.

You want to ensure that you live a long and happy life, and that you expire before your money runs out.

The Wall Street crash of 2007-2010 is still fresh for most of us. Ten years later, we are enjoying the fruits of the longest bull market in American history with a record low, full-employment Department of Labor unemployment rate of 3.5 percent.

Time to put up our feet? Hell, no.

Manage Rather Than Be Managed

“Stewart had no special Wall Street knowledge, as he was the first to admit. What he had was a nose for a scam, and an uncanny ability to articulate what the rest of us were feeling.” — New York Times columnist, Joe Nocera

Recognizing that Jon Stewart is a comedian, not a stock market analyst or technician, he is nonetheless still right: “Our wealth is work.”

Part of the task before us is to understand completely a very simple question: How does a company makes money?

Please allow Almost DailyBrett to speak ex-cathedra: If you do not understand how a publicly traded company makes mula (e.g., McDonald’s makes hamburgers and feeds 1 percent of the planet each day), then you are gambling on a stock, not investing.

Remember posing this question to my classes about Bitcoin.

Some students volunteered that Bitcoin is a crypto-currency … whatever that means. “It’s been going up” (and down). Currencies are associated with countries (i.e., greenback, USA; Euro, EU; Pound Sterling, UK). What country backs Bitcoin?

Nada.

Therefore in your author’s portfolio, there is no place for Bitcoin or any other Ponzi Scheme.

Stewart publicly undressed Cramer because the former believed the latter’s network (e.g., CNBC) was not doing enough to protect retail investors, particularly those who were experiencing the daily assault on their portfolios between 2007-2010.

Most of us wish to forget that time, and yet we took the steps to manage our accounts and protect our nest eggs. We chose to manage instead of being managed.

Maintaining and building wealth requires us all to work, to stay alert, and have a healthy batting average when it comes to making our financial decisions.

Stay alert. Stay engaged. Stay the course.

http://www.cc.com/video-clips/iinzrx/the-daily-show-with-jon-stewart-jim-cramer-pt–2

http://money.com/money/3982267/jon-stewart-5-best-money-moments/

https://almostdailybrett.wordpress.com/2019/09/15/how-blue-cross-saved-my-bacon/

“People who love to drive, love the car. Enthusiasts love the car. Automotive media love the car. Miata owners have an almost motorcycle-gang loyalty, with dozens of Miata clubs all over North America.” — Robert Duffer, Chicago Tribune, “Why Is The Mazda Miata So Beloved”

Talk about the ultimate first-world crisis.

Mazda quietly dropped the legendary “Miata” brand for MX-5.

MX-What?

Never in recorded history has a sports car touched the lives of so many people as the Mazda Miata introduction in 1989.

Thirty years later, the best selling roadster of all time (Guinness Book of World Records), Miata has stood the test of time with its reasonable price, 181 horses, 26 city and 35 highway fuel efficiency …  and most of all … it’s a blast to drive.

How do you spell fun in the sun? M-I-A-T-A.

For Almost DailyBrett, his little green chariot without pop-up headlights was purchased brand-spanking new in June 2004. It was love at first sight and the affair continues to this day. Some have suggested we need to get a room.

Can’t tell you how many times your author has garnered Miata envy from poor saps driving mini-vans with plenty of room for infant car seats.

Perhaps you should control your hormones?

Getting It Right The First Time

The Mazda Miata or MX-5 is going to be celebrating its 25th year of production. And there’s a reason for that. Very few times that you get something right, the first time, but this is a classic case of that.” — Jay Leno, “Jay Leno’s Garage,” February 2014

Jay Leno spoke in a glowing fashion about one of his two Mazda Miatas five years ago.  Fast forward to today.

Is nothing sacred? Is this Miata imprimatur disappearing act a sterling example of enlightened brand management?

As we wonder about the course of self-driving vehicles, Almost DailyBrett loves his Miata … it will always be his Miata … today, tomorrow and forever.

Can’t imagine a self-driving Miata. What would be the point?

Your author is not alone. There are 96 Miata clubs spread across America. The sports car keeps on selling, particularly in spring and summer.

Do you think there is a correlation between warmer temperatures and putting down the ultra-easy top?

The new MX-5 without any Miata branding looks like a sad Miata … a really sad Miata.

Remembering The New Coke Roll-Out Debacle

“Coke’s decided to make their formula sweeter; they’ve decided to mix it with Pepsi.” — Comedian David Letterman on the botched New Coke roll out

Coca-Cola came out with New Coke in 1985 without proper research about consumer reaction, and thus an unnecessary brand riot was born.

Mazda, can we see your quantitative and qualitative analysis, demonstrating that we wanted to bid adieu with the Miata name, and opt for MX-5?

No one asked Almost DailyBrett. 

If Miata owners wanted to drive a Mazda, we would drive a Mazda … let alone a Mazda MX-5.

If Corvette owners wanted to drive a Chevy, they would drive a Chevy.

A Miata is a Miata. A ‘Vette is a ‘Vette.

Simple, real simple. It’s the brand, stupid.

Miata owners love their Miatas. Competitors came out with the Honda S2000, Toyota M2, the BMW Z3 and the Pontiac POS (e.g., Fiero).

No dice on any of them.

Mazda management in Japan needs to understand that Miata parents control the brand.

As Robert Duffer in the Chicago Tribune, Miata owners/enthusiasts “love” the car. There are more than 100 Miata clubs in the United States and Canada combined. We are talking about the ultimate in “L” words.

Why get in the way of our public romance from sea-to-shining sea, across the fruited plain?

Mazda needs to understand the old, time-tested adage:

If something isn’t broken, don’t fix it.

https://www.cnet.com/roadshow/news/mazda-mx5-miata-history/

http://www.chicagotribune.com/autos/chi-why-is-the-mazda-miata-so-beloved-20140905-story.html

https://mossmiata.com/miata-car-clubs

Mazda MX-5 Miata

Selling My 2004 Mazda MX-5 Miata Was Remarkably Difficult, and Also Remarkably Easy

On any given autumn Saturday there are seemingly 27 different college football games on nearly a dozen networks, all available in HD with exceptional video and sound.

And let’s not forget the HDTV games on Thursday and Friday nights as well.

For the addictive channel surfing male of species in particular, there are so many games to choose. There are cold microbrews in the fridge, snacks on the table, and an always available WC down the hall, all provided free of charge in HVAC comfort.

Contrast this climate controlled football nirvana with sphincters yelling in your ear, blocking your view, $10 making-love-in-a-canoe beers, lines for the commode, and endless commercial and instant replay reviews on days/nights which can be blistering or freezing and wet.

As a 30-year and counting Autzen Stadium season ticket holder, Almost DailyBrett has been tempted on more than occasion to leave the overpriced tickets (includes the required Duck Athletic Fund donation) on the coffee table, and watch the game in high-definition comfort at home. Wonder how many Oregon fans will take this option this weekend considering that Pac-12 Networks has decided the game against Montana will start … at 7:45 pm PDT, 10:45 pm EDT.

Seriously, how many folks in the Eastern and Central time zones are going to be watching Pac-12 Networks at midnight, when literally millions in the Pacific time zone cannot even access the network because of contractual issues? If the conference can’t be marketed east of the Rockies, then what’s the point of the late kickoff?

We know from the reporting of the Los Angeles Times that way too many UCLA fans are showing up dressed as empty seats at the 80,616 capacity Rose Bowl in Pasadena. Consider the optics last Saturday as an “announced” crowd of 36,000 attended UCLA’s latest loss, this time against juggernaut San Diego State.

Was the Rose Bowl half full or half empty?

Thankfully, this season will be the last in which the Pac-12 “Championship” game will be played in the nearly vacant Levi’s Stadium in gridlocked Santa Clara on a Friday night (December 6). The announced attendance last year was 35,114. How many freebies were given out to pad the crowd?

Do you know Pac-12 Commissioner, Larry Scott?

The only winner was Fox Sports, providing the network with Friday night “programming.” The losers were the Pac-12 teams, the conference and of course, the fans.

The Networks Don’t Care About The Fans

Alabama is playing its September 21 home game against Southern Miss at 11 am local time.

Does anyone at the sports networks have any appreciation for the expected temps in Tuscaloosa, Alabama when the humid sun is nearing its zenith point for the day? Nick Saban is fried about it (pardon the pun), but he and the Alabama administration seem to be powerless to stop the madness.

Alabama is a perpetual national champion from God’s anointed conference, the SEC, and the school can’t convince the networks to find a  broadcast “window” that works for its fans, friends and supporters?

The networks and the universities want the optics and the revenue that comes from packed stadiums, but are seemingly indifferent to the potential of heat stroke/frost bite by fans. And what’s a fan to do?

How about watching the same cupcake, body-bagger game (e.g., Alabama vs. New Mexico State) in air conditioned comfort in High-Def for free?

Almost DailyBrett initially could not believe when one of my USC fraternity brothers announced that he would not be hosting his long-time tailgate parties at the LA Coliseum this fall. Instead, he said he would “Stub Hub” a game or two, and watch the rest of the games in HDTV.

“We also abstained from buying tickets, so, while we may attend a game or two, will be watching most of them at home.”

One may be tempted to dismiss the above story as simply anecdotal. What is not anecdotal is that college football attendance is down for the major conferences, save the ACC.

“What A Better Way To Spend An Autumn Afternoon” — ABC’s Chris Schenkel (1923-2005)

Almost DailyBrett remembers the days when there was exactly one college football game broadcast on Saturday afternoons by ABC.

The supply of the sport was obviously way under the demand, considering the literally millions of Americans who want to follow their alma maters and favorite teams.

Athletic departments needed additional revenues to fund a wide-variety of sports, the majority of which run in the red.

The networks came to the rescue, but predictably there are no free lunches. The “strings” that came with the deal was the loss of total control, particularly when it came to scheduling and kick off times. The universities, their alumni departments, and most of all their fans couldn’t engage in advance planning with game times being announced only six days before.

Almost DailyBrett is heartened by the complaints coming from Nick Saban and others. The universities want alumni and fans on campus. They want them to sing the fight song, hang out at the tailgate parties, buy the expensive jerseys, have a wonderful time and most of all … write checks.

To this date in recorded history, an empty seat or bench has never written a check to a university.

Doubt this empirical fact of life will ever change.

https://www.latimes.com/sports/ucla/story/2019-09-05/ucla-football-attendance-issues-crowded-sports-field

https://www.espn.com/college-football/story/_/id/27581049/alabama-not-happy-start-due-heat

https://www.washingtonpost.com/sports/2019/09/10/alabama-football-is-sick-tired-day-games-would-rather-beat-its-cupcake-opponents-night/

https://almostdailybrett.wordpress.com/2019/08/01/6-a-m-tailgate-parties/

https://almostdailybrett.wordpress.com/2019/01/02/the-conference-of-champions/

 

 

“Anytime. Any Place. Any Conditions.” — Former Oregon basketball coach Dick Harter discussing 4 am practices.

“I’d kick off at 6 a.m. When you wake up — if you’re a college football player or coach, you want to wake up and you want to play football.” — UCLA Football Coach Chip Kelly.

Does the “Anytime” motto really apply to long-suffering Pac-12 fans, including the select oh-so-few who chose to show up for the conference “championship” game last December?

Does anybody actually care about the good folks who make generous athletic department contributions and buy football season tickets?

For Almost DailyBrett, this fall will mark his 30th as an Oregon season ticket holder. Your author is therefore entitled to ask:

When is Oregon playing Stanford? To-Be-Determined, TBD.

When is Oregon playing Washington? TBD.

When is Oregon playing USC? TBD.

When is the kickoff for the Civil War game between Oregon and Oregon State? TBD

And who is doing the To-Be-Determining?

Are we waiting for the 12 university presidents and athletic directors to set the times for these games and hundreds more? Fat chance.

The universities have absolutely no say when it comes to answering the week-by-week TBD questions. Pac-12 universities in particular prostitute themselves to the sports networks.

The $5.3 million paid yearly Pac-12 Commissioner Larry Scott is now exploring 9 am PDT/PST kickoffs in order to ensure conference teams make the football highlight shows in God’s anointed Eastern and Central time zones. Highlight shows?

What? Larry, you just received a $500,000 annual pay raise for that “outside the box” thinking?

Bloody Mary breakfast tailgates as the sun rises over the stadium parking lot? Middle of the night drives home?

Anybody consider the safety of the fans?

“We Don’t Control Our Schedule And When We Kick Off” 

(Washington Coach Chris Petersen) “should be thanking ESPN for actually having a relationship.” – ESPN’s Kirk Herbstreit.

“The hardest thing with Saturdays is when you wake up and then you’ve got to wait until 7 at night. But we’re also big on we don’t control our schedule and when we kick off. So tell us where it is and when we’re kicking off, and we’ll be there.” — Chip Kelly

Who runs the Pac-12 universities? ESPN and Fox or the university presidents?

As a proud capitalist Almost DailyBrett understands that cash is king, and that obviously applies to contract broadcast fees.

Bur isn’t the money donated by alumni (e.g., Phil Knight), just as green? How about university athletic fund members and season ticket holders?

We know the university presidents and athletic directors are in bed with the networks, but what about the fans who fill up the stadiums and buy over-priced beer, snacks and trinkets?

Oregon’s first two-games against Auburn and Nevada are set for 4:30 pm(PDT) kickoffs. Sounds good.

Oregon’s next game against Montana is scheduled for a 7:45 pm start or 10:45 pm in the EDT and 9:45 pm CDT. What’s the point for such a late kickoff when virtually no one in the Eastern and Central time zones will watch the game?

Pac-12 (programming) After-Dark?

More importantly, why should Oregon fans wait until every other football game is played that day (September 14), and then be faced with a midnight drive back home. Heck, isn’t it easier to simply watch the game at home in high-definition comfort?

Maybe that is the point for the networks. Why not play these games in sterile studios instead of near-empty stadiums and forget about the fans?

Making The Pac-12 Great Again?

Don’t university administrators want to bring alumni back to campus for some school spirit, social inebriation, and some check writing too?

How about the energy that comes from the student section?

Why can’t the Pac-12 presidents huddle with overpaid and overrated conference commissioner Larry Scott and declare:

Our football games are going to be played between 12:30 pm PDT/PST and 5 pm PDT/PST, which are the best times for our fans whether they are attending in person or watching on television. We provide great content to ESPN, Fox, Pac-12 Network and others. They are welcome to cover our games.”

Undoubtedly Harvard-Head lawyer Scott will point to existing television contracts and the fact that every Pac-12 game is televised. Keep in mind that contracts expire. They are typically renewed. Let’s get better terms.

Almost DailyBrett has noted those  poor souls, who were born in the Pacific and Mountain time zones, lost the biological lottery. We are two-or-three hours behind the rest of the nation. That’s a fact of life, but not an excuse.

Why don’t we concentrate on Making The Pac-12 Great Again?

Let’s schedule our football games, particularly homecoming contests, at times and places, which are convenient for the vast majority of our fans, alumni and students.  If the East of the Hudson types want to believe we all exist in Baskets of Deplorables, we can only conclude that mindset says more about them than us.

The Pac-12 universities, their respective presidents and athletic directors need to declare their independence — or at least co-existence for the good people who matter — alumni, students and friends, those who actually go to the games.

https://www.oregonlive.com/ducks/2019/05/canzano-pac-12s-biggest-news-commissioner-larry-scott-got-a-raise-to-5300000-a-year.html

https://www.espn.com/college-football/story/_/id/27259246/pac-12-commish-exploring-idea-9-games

https://goducks.com/schedule.aspx?path=football

https://almostdailybrett.wordpress.com/2017/11/05/pac-12-after-midnight/

https://almostdailybrett.wordpress.com/2019/01/02/the-conference-of-champions/

 

… and no one is there to read his posts, do they make any sound …

… and does anyone give a particle of bovine excrement?

Ten years ago today, Almost DailyBrett was digitally born by means of hundreds of keystrokes on an IBM compatible, WordPress and an Internet connection.

Drum roll: A grand total of seven souls (page views and/or unique visitors) ventured to read your author’s blog in the summer month of economic discontent,  July, 2009. The predictable and rhetorical ‘Why Bother?’ question was not far behind.

Your author’s life was changing. He was guided by the immortal words of Robert Plant and Jimmy Page:

“Yes, there are two paths you can go by, but in the long run, there’s still time to change the road you’re on.”  

Was my blog the commencement of my own, “Stairway to Heaven?’

Even though your author’s odometer was already showing mid-life mileage a decade ago, there was still plenty of fuel in the Miata. There was an acute need to move the personal brand to New Frontiers and yes, to decide on a new path and to change the road.

Since that pivotal day 10 years ago — July 21, 2009 — Almost DailyBrett’s 573 posts …

Garnered 520 reader comments …

Generated 162,373 page views …

Enticed 110,421 unique visitors …

Hailed from approximately 170 countries around the world.

It is humbling to contemplate the equivalent of a Michigan “Big House” with each seat occupied, spending some of their precious irretrievable discretionary time reading Almost DailyBrett.

Did some arrogant academic (redundant?) types suggest that Web 2.0 blogging is dead? Yes there are oodles of deceased blogs along the path — they all started with great enthusiasm and better intentions — but thousands of decomposing writers laying by the roadside should not be interpreted as the end of blogging, maybe just the end of the beginning.

Those Troubling Widowers

Looking back on Almost DailyBrett’s nearly 600 posts, there are wide variety of topics and themes, which constitute the Top 10 blogs:

  1. The Trouble With Widowers (This post keeps on giving each day even though it was composed in 2012), 18,990 page views
  2. NASDAQ: WEED (Predicted publicly traded marijuana companies), 14,653
  3. Farewell LSI Logic (What is and what should have never been?), 4,379
  4. The Decision to Pose for Playboy (Bared my opinions), 4,106
  5. Fiduciary Responsibility vs. Corporate Social Responsibility (Not mutually exclusive), 4,023
  6. Magnanimous in Victory, Gracious in Defeat (Easier said than done), 2,423
  7. Smile on the Lips Before a Tear in the Eyes (Joe Biden on horrific family loss), 2,247
  8. One Page Memo: Now More Than Ever (Makes more sense than ever in our digital world), 1,902
  9. Competing Against the Dead (She’s gone, and she is not coming back), 1,628
  10. California’s Rarefied Air Tax (April Fool’s blog; Don’t give Gavin any ideas), 1,050.

Your author would be remiss if he did not point out that his “About” page has drawn 1,071 page views.

Yes, a successful blog can pay dividends in terms of personal branding and the ongoing perception of accomplishment. Writing Almost DailyBrett certainly did not hurt yours truly in securing a tenure-track assistant professorship of public relations at Central Washington University at 59 years young. 

Total Douche-o-Rama

“This person is an idiot … Perfect for Ph.D candidacy.”

“This whole blog is an audition for a commentator position on Fox News.”

“Total Douche-o-Rama.”

These are just some of the nicer comments your author approved for posting on Almost DailyBrett.

After 10 years in the blogging trenches sending out rhetorical salvos and more than a few occasions receiving less-the-pleasant feedback and name calling, here are 10 hard-earned rules for blogging:

  1. No one was put on this planet to read your posts. A blog is the ultimate discretionary read. Someone is spending precious nanoseconds of their finite life to read your blog. Boring and lame does not cut it.
  2. Digital is eternal. The most important public relations is your own personal PR. Never blog when you are upset, sleepy and certainly not when you are intoxicated (Mark Zuckerberg’s character in The Social Network)
  3. Double Check and Double Check Again. The difference between “pubic relations” and “public relations” is one letter. The level of embarrassment is huge. Don’t rely on the Microsoft Spell Check. If the wrong word is spelled correctly, you are still personally wrong
  4. Employ Pull and Push (in that order) to Generate SEO/SEM. Juicy tags and alluring categories are irresistible to the Search Engine Optimization and Search Engine Marketing algorithms. Your blog should always be on page one following a Google search. Social media uploads are essential
  5. Write to Your Strength/Experience. Not everyone shares your interests. Some blogs will do better than others. Follow your passion. Accept that some blogs will barely register a blip on the rhetorical Richter Scale
  6. Be Provocative, Not Notorious. The last thing anyone wants or needs is another partisan rant on social media. Almost DailyBrett has a point of view (e.g., Buy Low Sell High),  but refrains from being another screaming talking head
  7. Avoid Overt Partisanship. In our increasingly tribalized society, your blogs are not going to radically shift public opinion.  Offer new ways to approach an issue. Who knows? You may move the dial just a smidge, and in our polarized world that is and of itself … an accomplishment.
  8. Buy Low Sell High. Offer a proven philosophy. Demonstrate through thoughts and example that economic freedom (albeit not perfect) is still the best way to provide for prosperity and in the end, the pursuit of happiness
  9. Have Thick Skin … to a Point. Don’t blog if you can’t take the heat. Inevitably, someone will not be pleased with your prose. Celebrate responses to a point. You do not need to accept slurs, profanities and name calling
  10. “Opinions Are Like Assholes, Everyone Has One.”  There are times when your personal experience (e.g., press secretary), if you are sure you want to share, maybe can help others. If so, a blog author can be closer to an angel as opposed to an ass ….

And as recommended by University of Oregon Journalism Professor Carol Stabile, write 15 minutes every day. Some days will be better than others. Blogging is a gift of the digital age. The ability to project your thoughts to all continents in mere nanoseconds was inconceivable before 1995. There is a great responsibility that comes with blogging, but an incredible opportunity as well.

Almost DailyBrett note: Even though he went to UCLA and received his B.A. in English (and eventually rose above this baby blue malady), the initial inspiration came from my forever friend and colleague Brian Fuller, editor in chief at ARM. The former editor of EE Times recommended blogging in general and WordPress in particular at a time when his advice made the greatest impact. The success of Almost DailyBrett is in part is attributable to Brian. Buy Low Sell High, my eternal friend!

https://almostdailybrett.wordpress.com/2012/04/15/the-trouble-with-widowers/

https://almostdailybrett.wordpress.com/2014/01/20/nasdaq-weed/

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

https://almostdailybrett.wordpress.com/2012/01/10/the-decision-to-pose-for-playboy/

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

https://almostdailybrett.wordpress.com/2011/07/17/magnanimous-in-victory-gracious-in-defeat/

https://almostdailybrett.wordpress.com/2012/06/02/smile-on-the-lips-before-a-tear-in-the-eyes/

https://almostdailybrett.wordpress.com/2011/04/20/the-one-page-memo-now-more-than-ever/

https://almostdailybrett.wordpress.com/2011/01/22/competing-against-the-dead/

https://almostdailybrett.wordpress.com/2019/04/01/californias-rarefied-air-tax/

https://www.linkedin.com/in/brianfuller24/

 

 

 

 

%d bloggers like this: