Category: Digital Business


“The best thing about freshmen is that they become sophomores.”– Legendary Marquette Basketball Coach Al McGuire

What strategies can American colleges and universities employ to ensure that more freshmen do indeed become sophomores?

Consider the question this way: The late Intel President and CEO Andy Grove wrote about strategic inflection points in his 1996 best seller, “Only The Paranoid Survive.”

There are a few strategic inflection points in everyone’s life.

Get them right, and life may be a good thing as Martha would say.

Get them wrong, and life may end up simply running out the clock of life drinking PBRs in a dive bar.

What Almost DailyBrett is talking about are those poor souls who fall by the wayside may be directly attributable to the failure to make the transition from the freshman to sophomore year in college.

Based upon the experience of your professor author — more times than naught — is once a student takes time off after the frosh year to take a job, the overwhelming chances are the student never comes back to college.

Worse yet the student may have already incurred an educational loan, ending up with the double whammy of zero degree and crushing debt on the books.

Life is off to a miserable start, and it may only get worse.

Are these former students prepared for the demands of our service-oriented, digital, coding-dominated workforce? You know the answer.

Are they one “bad day” from being unemployed … yet again?

Forget about discretionary income to invest in stocks, bonds and mutual funds, these lowly sods are living pay check-to-pay check.

Sure there are examples of early college drop-outs – Bill Gates, Steve Jobs, Mark Zuckerberg – who become billionaires, but how many reach the Three-Comma-Club anyway?

Grooving With A High School Diploma

“If you think education is expensive; try the cost of ignorance.” – Former Harvard President Derek Bok

The numbers may be a tad outdated, but the story is still the same.

Pew Research reported in 2014 a startling gap between those who attain a BA/BS degree (let alone a master’s or Ph.D), and those with only a high school diploma.

The percentage of those with a bachelor’s degree in poverty three years ago was 5.8 percent; the percentage of those with a lowly high school diploma in poverty was 21.8 percent or more than one-in-five.

The college grad made on the average $45,500 per year; the high school diploma holder, $28,000 … a $17,500 per year delta. Multiply a $17,500 gap (which most likely will grow exponentially) by a 40-year career and the gulf reaches $700,000.

What does the $700,000 (at least) gulf mean?

This staggering number translates into the college graduate having discretionary income to invest in markets. Since the depth of the 2009 recession, the S&P 500 is up 270 percent. For 2017, the Dow Jones has increased 22.2 percent, the benchmark S&P has climbed 17.4 percent.

Many ponder, pontificate and bloviate about the growing economic separation between those who succeed in our interconnected, digital, service-oriented economy. Pew provides insights into the gap between those who graduate with a bachelor’s degree (about 29 percent of Americans) and those who don’t.

Colleges and universities are rightfully attuned to the percentage of entering freshmen, who graduate within the next five years.

Almost DailyBrett is asking a different question:

If many would-be sophomores are dropping out and co-signing themselves to a meager life (maybe even poverty), including one-bad-day-away from being unemployed, shouldn’t we be more concerned about freshmen retention?

Let’s review the U.S. News & World Report records for freshmen retention of four universities of particular interest to Almost DailyBrett:

  • University of Southern California, 96 percent freshman retention to sophomore year (BA degree in Broadcasting Journalism, 1978).
  • University of Oregon, 87 percent freshman retention rate (MA in Communications and Society, 2012).
  • Arizona State University, 86 percent freshman retention rate (Offered Ph.D Fellowship).
  • Central Washington University, 77 percent freshman retention rate (Presently employed as an Assistant Professor).

Some loss of frosh students because of plain, old life, and that is to be expected.

Losing 10 percent-to-20 percent or more of a freshman class should set off alarm bells.

Will these lost students be tomorrow’s poverty dwellers?

That may sound extreme, but then again it may not.

https://www.usnews.com/best-colleges/rankings/national-universities/freshmen-least-most-likely-return

https://www.payscale.com/career-news/2014/07/fewer-freshman-college-students-returning-for-sophomore-year

http://www.slate.com/blogs/moneybox/2014/11/19/u_s_college_dropouts_rates_explained_in_4_charts.html

http://www.azquotes.com/quote/562419

https://almostdailybrett.wordpress.com/2013/02/17/running-out-the-clock/

https://almostdailybrett.wordpress.com/2014/11/26/the-role-of-college-in-exacerbating-economic-inequality/

http://www.pewsocialtrends.org/2014/02/11/the-rising-cost-of-not-going-to-college/

https://www.cnbc.com/2017/11/02/stocks-are-high-but-investor-numbers-are-low.html

https://www.usnews.com/best-colleges/central-washington-university-3771

https://www.usnews.com/best-colleges/asu-1081

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“I think that coding should be required in every public school in the world.” Tim Cook, Apple CEO

Move over English.

Is coding rapidly becoming the new universal language?

Can coding proficiency be the answer for chronic voluntary male non-employment, and all the societal problems that come from too many idle masculine hands?

Certainly, Tim Cook has obvious motivation in advocating coding widespread proficiency. Apple always needs the best-and-the-brightest when it comes to geeky engineers (redundant).

Nonetheless at least one-third of all in-demand jobs right now require some form of computer coding. Why not make this necessary skill, compulsory in all secondary schools, colleges and universities?

Consider the recent report by the McKinsey Global Institute projecting that 15 percent of the global workforce may be required to change jobs in the next 15 years (or worse, lose them) because of coding-driven automation.

McKinsey projected that 75 million to 375 million workers will be required to change occupation categories while another 400 to 800 million could be displaced by automation and will be required to find new jobs entirely.

Which side of the fence does one want to be standing? Do we want to elect to kick off in the javelin throwing contest (learn coding) or receive (hope for the best)?

Get the point?

More Important Than English?

“If I were a French student and I were 10 years old, I think it would be more important for me to learn coding than English. I’m not telling people not to learn English in some form … this [coding] is a language that you can [use to] express yourself to 7 billion people in the world.” – Cook speaking in Paris

For the longest time the dead-tongue Latin phrase, Lingua Franca, equated to English being the universal language of business and commerce, including the one used by air traffic controllers regardless of the flag being flown below the control tower.

For example, the Georgetown University Law Center reportedly is packing classes in coding for those who aspire to practice before the highest courts in the land, including the Supreme Court.

When it comes to seeking out key words and concepts in Supreme Court rulings, there are times when Google Search just doesn’t cut it … but coding does.

Instead of income redistribution from achievers to others to achieve social justice, it may be more vital for the public and private sectors to encourage the study of computer programming to narrow the income gap or at least to prevent the divide from growing larger.

How’s that for thinking outside the proverbial box?

Getting Idle Men Off Their Collective Derrieres

“It is impossible to imagine any earlier generation in which such a huge swath of prime-age men would voluntarily absent themselves from the workforce, living instead on the largesse of women they knew and taxpayers they did not.” – Nicholas Eberstadt, American Enterprise Institute

Eberstadt in his “Men Without Work: America’s Invisible Crisis” concluded that 32 percent of working age men are voluntarily not working, choosing instead to live off the largesse of working women or some form of government assistance (e.g., three/fifths are on disability).

Their daily modus operandi may consist of 5.5 hours of video games, internet, binge television, eating, drinking and opioids. The bi-products of these idle hands are obesity, alcoholism, crime and drug addiction.

Conversely, the good news emanating from the Bureau of Labor Statistics about an overall unemployment rate of 4.1 percent, points to a coming/already present labor shortage.

There are jobs out there, dudes.

Oh … you don’t want to put on that blue vest and work at the big-box store or the green apron of a barista? The service economy is not for you? Women are better than you when it comes to serving customer?.

What is a realistic answer?

How about coding? If you can work the TV remote and the video-game controller, you obviously have some level of primitive knowledge of the magic of binary code.

Can you imagine the increase of our national competitiveness if we can prod even 1 million idle men off their duffs and into the classroom/training center to learn coding?

Maybe there should be a national public relations campaign to convince idle men that coding is not only cool, but masculine too.

https://www.wearedevelopers.com/coding-is-the-new-lingua-franca-of-the-modern-digital-economy/

https://www.cnbc.com/2017/10/12/apple-ceo-tim-cook-learning-to-code-is-so-important.html

https://www.cnbc.com/2017/09/19/the-25-highest-paying-jobs-in-america.html

http://fortune.com/2017/10/13/tim-cook-coding-english/

https://www.merriam-webster.com/dictionary/lingua%20franca

https://www.theatlantic.com/business/archive/2017/03/mortality-of-american-men-and-the-labor-force/520329/

http://www.nationalreview.com/article/440758/nicholas-eberstadts-men-without-work-american-males-who-choose-not-work

https://www.mckinsey.com/global-themes/future-of-organizations-and-work/what-the-future-of-work-will-mean-for-jobs-skills-and-wages

https://www.bls.gov/news.release/empsit.nr0.htm

 

 

 

 

 

 

 

 

“My finger said what I was feeling, I’m angry and I’m frustrated.” – Former Marketing and Communications professional Juli Briskman

TOPSHOT – A woman on a bike gestures with her middle finger as a motorcade with US President Donald Trump departs Trump National Golf Course October 28, 2017 in Sterling, Virginia. / AFP PHOTO / Brendan Smialowski (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)

As we all know: You cannot yell “Theatre!” in a crowded fire station.

There are indeed reasonable limits to our cherished First Amendment Right of Free Speech.

As an employee of any organization, one instinctively knows that not all speech is protected.

When are you on the clock working for the boss?

And when are you on your own time?

Is there a distinction (without a difference?)? Are they one-and-the-same?

Last month, Juli Briskman went out for a Saturday bike ride. During the course of her ride, she encountered a convoy of limousines and secret service protection. It was indeed the caravan of the 45th President of the United States.

Briskman utilized the opportunity from the bike lane to give the occupant the infamous one-finger salute.

As another sign of our digital 21st Century times, the photo of her gesture went viral. After becoming a 15-minute-plus celebrity, Briskman reportedly posted her middle-finger image on her Facebook and Twitter accounts.

As it turns out her employer, a federal contractor by the name of Akima LLC, found her gesture toward POTUS neither funny nor amusing. Briskman claimed she was just a simple bike rider on her own time flipping off the president.

Akima, located in an employment-at-will state (e.g., Virginia), quickly made the decision to fire Briskman for twice-at-least posting her single-digit salute to the nation’s chief executive on social media.

Considering the divisiveness of today’s politics, the coverage of her gesture/firing quickly became big-time news for affirmational journalists. GoFundMe reportedly even raised $30,000 to support Briskman, bringing into question whether subsequent coarsening-of-America actions will become charitable giving opportunities?

Still the basic interrogative needs to be answered: Are you really on your own time and as a result able to express yourself however/whenever you want, when you are employed on an at-will basis?

Pleasure Appointment

Five years ago, the author of Almost DailyBrett wrote about his “No Second Beer Rule,” reflecting on his tenure as a lead media spokesman/Press Secretary for California Governor George Deukmejian.

As a “Pleasure Appointee” of the 35th Governor of the State of California, yours truly never separated my official role in the Office of the Governor from my personal life. They were essentially one-and-the-same for eight years.

Many times media calls came in the middle of the night. Here’s where the no two-beer rule came into play: If I was quoted while under the influence and subsequently uttered a major gaffe, there is little doubt the governor would have relieved me from my duties.

Worse if I was pulled over for DUI, your author would NOT be just another irresponsible sap arrested for drunk driving. Instead, one can easily envision the headlines: “Governor Deukmejian Press Secy Arrested for DUI.”

There is absolutely no distinction in this case between private citizen/government employee in a sensitive job working for the governor of the largest state in the union.

Yours truly would have been immediately terminated with cause by the former attorney general and would understand completely why my foolish actions led to my dismissal. It was truly a privilege to serve the governor, and with that opportunity came a sacred responsibility.

There would not be any $30,000 support payment for me.

#HasJustineLandedYet

I’m an IAC employee and I don’t want @JustineSacco doing any communications on our behalf ever again. Ever.” – Unnamed IAC employee responding Justine Sacco’s tweet

Justine Sacco had it made.

At 30-years-young, she was the senior director of Corporate Communications for InterActiveCorp (NASDAQ: IAC), a $3 billion+ internet and media services company with more than 100 recognizable brands (i.e., The Daily Beast, Match.com, Vimeo, Angie’s List …).

During the 2013 holidays, Sacco was flying from JFK with a stop at Heathrow and then continuing on to Cape Town, South Africa. She was firing off acerbic tweets about English teeth and German body odor during her trip. And then she hit the send button on an immediately viral, less-than-140 characters tweet, which changed her life forever.

Sacco was terminated before her plane landed in Cape Town. She slept during the course of her 11-hour flight from London to Cape Town with her phone in “airplane” mode.  She did not understand the consequences of her tweet until she turned on her phone.

As a college professor teaching public relations, advertising, corporate communications and investor relations, my students are simply stunned when Sacco’s PowerPoint slide of her tweet is first presented.

Was she simply not thinking? Was she trying to be cute or clever? Is she, racist?

The answer to the first is certainly, yes. The response to the second is, most likely. The fact the third question is even asked in a serious vain is damning in-and-of itself.

She may have been on a holiday trip to South Africa and may have seen herself as simply exercising her guaranteed First Amendment Rights as a citizen. Nonetheless, she was the senior director of Corporate Public Relations for a major publicly traded company and she fired off an acerbic and insensitive tweet that comes across as racist and not caring about the spread of AIDS in Africa.

InterActiveCorp was well within its rights in terminating Justine. In fact, the company really had no choice.

Maybe if she had just flipped off the President of the United States, she may still be working for IAC today … or maybe not.

Alas, life is just not fair.

https://www.huffingtonpost.com/entry/woman-flips-off-donald-trump-fired_us_59fe0ab4e4b0c9652fffa484

https://almostdailybrett.wordpress.com/2012/08/02/no-second-beer-rule/

http://thehill.com/blogs/blog-briefing-room/news/359727-crowdfunding-campaign-raises-over-30k-for-woman-fired-for

http://www.foxnews.com/us/2017/11/07/woman-fired-after-flipping-off-trumps-motorcade.html

http://www.cnn.com/2017/11/06/politics/juli-briskman-motorcade-protest/index.html

http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=0

http://uproxx.com/webculture/what-happened-to-justine-sacco-the-woman-whose-life-was-ruined-by-an-aids-joke-she-made-on-twitter/

 

 

 

 

(Washington Coach Chris Petersen) “should be thanking ESPN for actually having a relationship.” – MSESPN’s Kirk Herbstreit.

Really Kirk? You just personified the word, “arrogant.”

How dare Coach Petersen or any other mortal speak out against Made for Sports Networks/ Night Owl football games.

The Pac-12 and its $3 billion network masters have come up with this season’s not-so-subtle marketing spin: “Pac-12 After Dark.” The purpose is to provide Atlantic Seaboard and Midwest late-night programming for MSESPN and Fox Sports.

Better than infomercials, right?

What’s next for the conference: “Pac-12 After Midnight or Midnight Football Madness”?

Naturally, the three time-zone separation of the Left Coast and two hours for the forgotten time zone (e.g., Mountain) are a pure fact of geography. No argument. But does mean the Pac-12 should kiss the rings of the network masters?

More to the point, the late-night Pac-12 kickoffs make it oh-so-easy for the Football Pharisees on in God’s Time Zone (e.g., Eastern) to only focus on their anointed conferences: ACC, Big 10, Big 12 and of course, the ESECPN.

The Pac-12 champion has already been ruled out of the playoffs. Thank you Heather Dinich.

The Big Five Conferences are in reality in the Big Four Conferences.

Whattyathink Big 10 Joey Galloway and Herbstreit? Concur SEC Jesse Palmer and Rece Davis?

These nocturnal kickoff times (e.g., 10:45 pm EDT/7:45 pm PDT for last night’s USC vs. Arizona game) are rendering the “Conference of Champions” as virtually irrelevant when it comes to the College Football Playoff, but these games do provide entertainment before last call is proclaimed.

When will the Pac-12 Conference championship be decided? The answer is December 1 at 8pm  EST/5 pm PST in traffic gridlocked Santa Clara, CA on a Friday night.

And when will the other major conference games be played?

All of them are on Saturday, December 2: ACC in Charlotte, Big 10 in Indianapolis, Big 12 in Arlington, and SEC in Atlanta. The Pac-12 champion will be yesterday’s news … literally.

Thank you so much Pac-12 Commissioner Larry Scott for selling out the conference to the lowest bidder.

Grooving to Big 10 and SEC Networks in Pac-12 Territory

The author of Almost DailyBrett resides in one of the six Pac-12 states, so does that mean I can watch Pac-12 Networks?

If you subscribe to Charter Cable or Direct TV, the unfortunate answer is you can binge watch the SEC and Big 10 networks on the left coast, but not Pac-12 Networks. Reportedly, the conference has been in “negotiations” with these two providers for four-plus years.

What good is it to live in a Pac-12 state and watch Southern Eastern Conference and Big-10 sports? If a conference network is not available to its suffering fans, does the network make any sound?

And when our games are actually selected for broadcast for the major networks, you get to wait for the real major conferences to play their games before our nocturnal kickoffs.

Where Are the Pac-12 University Presidents?

Larry Scott was hired to shake up the sleepy Pac-12 commissioner’s office.

To his credit, he brought in the all-important Salt Lake City and Denver media markets with the accession of Utah and Colorado to the Pac-12. At this point the move appears to have benefited the two Mountain Zone schools with meager benefit to the rest of the conference.

The aforementioned Pac-12 Network is giving MSESPN and Fox Sports more reasons to avoid the conference teams with the possible exception of big market, USC.

The questions remain: Where are the Pac-12 university presidents?

Do they care more about television contracts than their students, alumni, student-athletes and fans?

Do they not comprehend the safety issues for thousands of people who are driving in the wee-morning hours after literally hours of libations and football?

There was a day in which Pac-12 games were played at civilized times including 12:30 pm, 1 pm, 3:30 pm and 5 pm, which allows them to be in the half-time discussions on the east coast.

Why can’t the university presidents deem that conference games will start no later than 6 pm PDT/PST and 7 pm (Arizona time in regards to the early fall heat)?

And while they are weighing whether selling out to the networks is a more pressing necessity than the basic mission of the university: educating students for the data-driven careers of tomorrow, they may also want to collectively ask the following Texas-ism:

Is Larry Scott all hat and no cattle?

https://www.deseretnews.com/article/865692254/Commissioner-Dont-expect-Pac-12-after-dark-to-go-away-anytime-soon.html

http://www.oregonlive.com/collegefootball/index.ssf/2015/10/monday_morning_news_notes_link_24.html

http://www.bendbulletin.com/sports/5662001-151/pac-12-after-dark-debate-lives-on

https://pac-12.com/networks

 

Should the school

“Donald Trump is like a vampire; he never sleeps.” – Bill O’Reilly

To be accurate he does sleep a tad, and nocturnally he tweets a ton to 40.6 million-plus recipients.

During a late-1980s visit of Almost DailyBrett to Sardine City (a.k.a. The White House Press Briefing Room), there were wire-service reporters, who drew the short straws, and were assigned to Presidential “Death Watch.”

Translated these graveyard-shift members of the Fourth Estate were expected to be poised and ready to report, if the president passed away in his sleep. Fortunately, the media was never required to write/broadcast about a president expiring in the White House living quarters.

It was quite simply one of the most boring jobs on the planet … until 10 months ago.

The “Death Watch” reporter now has to be glued to her/his mobile device/laptop for the next 140-character-or-less epistle(s) from the Tweeter-in Chief @realDonaldTrump. In the last two years, his Twitter handle has generated 36,100 tweets, ranking the president at #22 worldwide, ironically one place in front of … The New York Times.

As it turns out the political class now needs to be aware of what Trump is tweeting at 3:20 am EDT, and there appears to be little if any advance warning for even his allies (e.g., Press Secretary Sarah Huckabee Sanders) or objective/non-objective adversaries.

Trump has introduced widespread insomnia to the denizens of the Potomac, and also media/pundit types east of the Hudson. At the same time he has usurped the elite media’s role in setting the agenda for America’s national conversation.

It’s time to state the obvious:

Instead of the elite-media (i.e. NYT, WaPo, Big Three nets) framing national issue discussions under Agenda Setting Theory, Trump has stolen this mantle through his frantic and many times undisciplined tweeting.

For better or worse, Trump is setting or preempting the agenda and the elite media doesn’t like it one little bit.

The First Social Media President?

“Think of Franklin Roosevelt’s fireside chats or Ronald Reagan’s television addresses. More recently, presidents have used the internet to directly reach the public, making journalists increasingly irrelevant … “– Northeastern Associate Communication Studies Professor Greg Goodale

“Increasingly irrelevant”? Those are fightin’ words.

Considering that Twitter was founded only 11 years ago, it stands to reason that President Barack Obama was the first chief executive to dabble with tweeting. Having said that, did Obama’s tweets ever rise to the level of newsworthy stories, much less threatening elite-media Agenda Setting?

There is a new sheriff in town and part of the reason he is occupying the White House is directly linked to his provocative and disruptive tweets. Not only does Trump set the agenda, he can also shift, preempt and deflect the 24/7 news cycles with subjects of his choosing.

Some contended the elite-media’s cherished role in Agenda Setting would be eroded by widespread public participation in social media (e.g., 10.3 million tweeted during the first Obama vs. Romney debate in 2012).

Instead, research has demonstrated that reporters/correspondents/pundits use Twitter to silently collude with each during a 21st Century presidential debate. Instead of weakening Agenda Setting Theory, the media role in setting the agenda was actually enhanced through second-screen group think.

Whether the elite media should be charged with deciding what issues should be the subject of national conversation is debatable. What is not the subject of dispute is the fact that Twitter has become Trump’s most reliable bully pulpit.

Is Trump provocative in his tweets? Absolutely.

Has he interrupted the elite media setting of the national discussion? With relish.

Has Trump stepped on his own legislative/political agenda with his tweets? No question.

Has Trump in far too many cases to count been undisciplined in his use of Twitter, attacking both friends and foes? The case is closed.

Does the elite media absolutely grind their collective teeth and literally hate Trump’s Twitter use most of all? Is the Pope Catholic?

Will the 46th President of the United States use social media? Did FDR hold radio “Fireside Chats”? Did Kennedy and Reagan excel on television?

Social media tools are here to stay. As Harvard Business Professor Clayton Christensen coined, they are game-changing “destructive technologies.”

And similar to nuclear devices, Twitter is at the fingertips of one Donald John Trump.

http://news.northeastern.edu/2016/12/how-donald-trump-is-changing-presidential-communication/

https://www.newsbusters.org/blogs/nb/curtis-houck/2017/08/07/

https://techofcomm.wordpress.com/tag/donald-trump/

https://twittercounter.com/realDonaldTrump

http://politics.oxfordre.com/view/10.1093/acrefore/9780190228637.001.0001/acrefore-9780190228637-e-46

“The president of the United States tweeting negative things about your brand (e.g., ESPN) in an environment where you’re already at risk and you’re already on a downward trend, it’s just not what you want to see happening.” – Stephen Beck, cable TV consultant

“ESPN is about sports … not a political organization.” – ESPN President John Skipper

ESPN proclaims itself as “The Worldwide Leader in Sports.”

If that is true then why are so many labeling the troubled network: MSESPN?

Why is an ESPN anchor (e.g., Jamele Hill) taking to Twitter to call the president of the United States as a “White Supremacist” and a “Bigot”? Sounds like politics, not sports.

With the likes of Stephen Colbert, Rachel Maddow and Bill Maher filling up TV screens at other networks, does the avid sports fan tune into ESPN for affirmational political commentary?

Do you think more than a few of ESPN’s remaining viewers may not necessarily agree? More to the point, don’t they just want to watch their game of choice, and check out the highlights on “Sports Center”?

Predictably, Trump replied via his own customary tweet, reminding the world that ESPN is losing subscribers in a fast-and-furious way (e.g., 100 million in 2011 to 87 million now).

Time to sell the stock, Disney shares in particular?

Almost DailyBrett needs to ask a basic question: Why is the so-called “Worldwide Leader in Sports” becoming embroiled in politics when the nation is the most divided since the days of the Civil War?

Does the Bristol, Ct., network appreciate that contrary opinions may actually exist west of the Hudson? See 2016 Electoral College map for details.

Some have questioned why the network presented the Arthur Ashe Award to Caitlyn Jenner, provided sympathetic coverage of Colin Kaepernick not standing for the national anthem, moved Asian announcer Robert Lee out of the broadcast booth, fired conservative two-time World Series winner Curt Schilling, while not terminating Jamele Hill for her presidential broadsides?.

This commentary is not to suggest that ESPN should not cover provocative sports issues (e.g., O.J. Simpson parole hearing), but one cannot fathom the arbitrary direct shots by a sports network anchor at the commander-in-chief.

Analysts have stated that ESPN’s well-documented troubles are a product of market factors including widespread chord-cutting and the growing acceptance of streaming video. Okay. Then why potentially exacerbate the loss of 13 million viewers by angering millions of viewers, who may just happen to be conservative?

There is a reason why Fox News is the consistent ratings leader in cable news, easily beating MSNBC and CNN in the Nielsen Ratings. Why tick off huge swaths of the public?

“Ballmer and Butthead”

Almost DailyBrett earlier questioned Sun Microsystems founder and chief Scott McNealy’s obsession with Microsoft, who he saw as technology’s evil empire.

Thinking he was so friggin’ clever, McNealy drew laughter when he labeled Microsoft’s Steve Ballmer and Bill Gates as “Ballmer and Butthead.”

He also raised eyebrows for making these brash comments while his failing company harbored a $3 per share price. Alas after 28 years, Sun Microsystems went into oblivion having been absorbed by Oracle in 2010.

The connection with ESPN is that a company needs to appreciate its raison d’ etre. What are a corporation’s bread and butter? What is a firm’s brand? What are the meanings of the logo, signage, colors, fonts and style?

Southwest Airlines is “The Low-Fare Airline”; Nike is “Just Do It”; Apple is mainly the iPhone as reaffirmed last week. Sun Microsystems was Java script and servers, but the brand sadly degenerated into becoming synonymous with McNealy’s sophomoric punch lines.

ESPN is the “Worldwide Leader in Sports.” Does it want to be the worldwide leader in left-of-center sports commentary? If so, the network will become a niche player instead of the market-share leader in sports programming.

The adults at Fox Sports will then take over that leadership position, leaving MSESPN to cater to its chosen core of left-of-center “sports” fans.

http://money.cnn.com/2017/09/15/media/trump-espn/

http://www.cnn.com/2017/09/15/politics/jemele-hill-espn/

http://www.politico.com/story/2017/09/15/trump-kicks-espn-where-it-hurts-242785

http://www.complex.com/pop-culture/2013/09/tech-ceos-talking-shit-about-their-rivals/mcnealy-shots-on-gates-and-ballmer

https://www.recode.net/2016/5/4/11634208/scott-mcnealy-is-stepping-down-from-the-ceo-job-you-didnt-know-he-had

https://almostdailybrett.wordpress.com/2011/08/12/%E2%80%9Cballmer-and-butthead%E2%80%9D/

http://insider.foxnews.com/2017/09/12/espn-jemele-hill-calls-donald-trump-white-supremacist-kid-rock-pandering-racists

 

 

 

The BMW Museum and BMW World are located directly across from each other at the headquarters of the luxury auto/motorcycle designer/manufacturer in München.

Bayerische Motoren Werke (e.g., Bavarian Motor Works or BMW) adopted the tag, keeping faith with the “Rule of Three”: The Ultimate Driving Machine.

Based upon the company’s expert use of the English language and conceivably the home German Sprache as well, BMW achieved the much desired marketing goal of less is more.

Translated, BMW was able to deliver a compelling message to its target audiences (i.e., customers, media, shareholders, suppliers) using an economy of words. At the same time, each word has purpose with a powerful amplifying adjective to enhance the corporate brand and to drive sales (no pun intended).

And for the most part there is little repetition of words and no clichés (see “solutions”).

Here is how BMW at its museum describes its legendary design and engineering prowess:

 

Let’s breakdown BMW’s 101-word statement by sentence with a focus on carefully selected nouns and powerful modifying adjectives. The Almost DailyBrett (ADB) commentary follows each sentence.

“At BMW, designs are created by people for people.

ADB: The brand is immediately identified. Short, punchy attention-grabbing opening.

“In an inspiring culture of dialogue, a wide variety of disciplines, expertise and experience are combined to become an unrivaled creative force.

ADB: Skillful use of the Rule of Three: disciplines, expertise and experience. Powerful adjectives modifying concluding noun – unrivaled creative force.

“The common goal is to achieve the perfect harmonious development process for designing a vehicle.

ADB: BMW designers and engineers work as a team, using “the perfect harmonious development process … .” All organizations seek out skillful team players.

“The unique feature of this process is the internal design competition.

ADB: The “unique” feature is “competition” in internal design. As Martha would say, creative tension is a ‘Good thing.’

“It ensures the power of innovation is always present.

ADB: “Power” and “Innovation” are two of the most vibrant words in any language

“Only a strong team with a professional approach can successfully complete this demanding competitive stage.

ADB: This statement misses no opportunities to present compelling nouns with enhancing adjectives: Strong before team; Successfully before complete; Demanding and competitive before stage.

“Commitment, enthusiasm, perfection and a passion for every single detail are the key elements in producing a successful design.”

ADB: Rule of Three once again – Commitment, enthusiasm, perfection. Pathos or passion for every single detail. Key modifying elements. Strong verb: producing. Successful before design.

Let’s face it. Marketing in the 21st Century is far too many times subject to clichés or lazy combinations of buzz words.

For example, FedEx shamefully took the overused “Sustainable” and the mind-numbing “Solutions” and came up with … you guessed it … “Sustainable Solutions” for its ad about how the package carrying company’s planes and trucks protect the critters in the forest.

Gag!

How’s that for green washing on steroids?

Less is More

“The way in which information is exchanged so quickly has forever changed the way in which people want to consume information. They demand that things be condensed into 20-second sound bites. With complex problems, this is exceedingly difficult, but to be an effective communicator and leader you need to be able to condense complex items down to the core and be able to do this quickly.” – Tony Blair, former UK Prime Minister.

Certainly, BMW is not the only company on the planet that makes the most out of the least number of words. Having said that, BMW is mindful of Prime Minister Blair’s admonition, which is particularly relevant in our microscopic-attention span, texting culture.

 

Here are the nouns that BMW chronologically chose to tell the story: Designs, Culture, Dialogue, Disciplines, Expertise, Experience, Force, Goal, Development Process, Features, Competition, Power, Innovation, Team, Approach, Commitment, Enthusiasm, Perfection, Passion.

Now let’s examine the adjectives – once again in chronological sequence – to amplify the nouns to present BMW’s engineering culture: Inspiring, Unrivaled. Creative, Perfect, Harmonious, Unique, Internal, Strong, Professional, Demanding, Competitive, Successful.

Almost DailyBrett is fired up after reviewing that list.

As an assistant professor of public relations, investor relations and integrated marketing communications, your author knows the bottom line is to tell the story, and to tell it well.

BMW achieved this worthy goal in just 101 skillfully chosen words and bolstered the legendary, iconic brand as well.

Wunderbar!

Doesn’t the Declaration of Independence provide for life, liberty and the happiness of pumping our own gas?

There is certain joy that comes from feeling the surging petroleum rocket from the pump directly into my little green chariot. This Freude is kosher in the State of Washington and in California.

But what about that state in between?

Since 1951, it has been Verboten for a mere mortal motorist to pump his or her own gas in the State of Oregon. This antiquated 20th Century law requires petroleum transfer engineers (e.g., popular major at Oregon State University), and only PTEs to exchange fluids in the Beaver State.

What’s that Elon Musk?

Are you saying that EVs could spell doom to the PTEs?

The first affordable Tesla Model 3s are coming off the production lines in Fremont, California (the old NUMMI plant). The initial plans call for 110,000 this year and 500,000 next year.

From $35,000 upwards to $60,000 with all the fixins’, the intrepid all-electric motorist can roar from zero-to- 60 mph in 5.6 seconds with just a tap on the dashboard tablet without omitting one fossil fuel particle into the atmosphere.

Elon Musk, CEO of US automotive and energy storage company Tesla, presents his outlook on climate change at the Paris-Sorbonne University in Paris on December 2, 2015. / AFP / ERIC PIERMONT (Photo credit should read ERIC PIERMONT/AFP/Getty Images)

How’s that sound green Oregonians?

Even a Prius requires a PTE now-and-then. And despite all the hype and owner strutting, the Toyota hybrid still contributes to Climate Change. The proud owner may still be gluten free, but his or her precious Prius is nonetheless putting CO² into the air.

In contrast, the Tesla Model 3 can travel 220-to-310 miles on one charge of electricity. What does that mean to Oregon’s PTEs (same for New Jersey’s legally mandated PTEs)? Are each of you heading for the same crash landing as those who made buggy whips?

Electronic vehicles make PTEs as uncomfortable as a former sales dude or sales dudette at Borders as the imposing Amazon digital shadow hovered over the bricks-and-mortar store. Did you have that out-of-print book, Borders? Do you sell that obscure concerto, Barnes & Noble? Amazon does (Google “Long Tail” Theory”) as there are no physical restraints on its inventory.

Maybe the Oregon PTEs will unionize (if that haven’t already) and march into Salem (not the one where they burned witches) and ask for a new law requiring ETEs (Electricity Transfer Engineers) to recharge EVs in Oregon.

Wait a minute? Oregon could actually mandate that ETEs recharge your Climate Change friendly EV? Don’t bet against it.

Think of it this way, if the state Legislature in its infinite wisdom for 66 years and counting required PTEs to pump gas into each car and expressly forbids the motorist from doing the same, then what’s to prevent them from requiring highly trained electricity transfer engineers (ETEs) to recharge your EV Tesla, Volvo, BMW, Chevy etc.?

What’s next? Will the state mandate an ETE to plug in your toaster or change a light bulb?

Incentives Today; Taxes Tomorrow

Immediately south of Oregon, the Golden State’s one-party Legislature is weighing adopting the California Electric Vehicle Initiative, which would designate $3 billion for larger rebates for those who purchase Tesla and other electric cars.

In April, the same Legislature passed legislation raising California’s gas tax by 12 cents to 30 cents per gallon.

Let’s see the state is considering incentivizing EVs to the tune of $3 billion. And nearly at the same time raising gas taxes to raise $5.2 billion.

What happens if the EV revolution is real and a precipitous decline in fossil-burning vehicles ensues? Does that mean gas revenues will simultaneously decline? Oh dear.

And does that lead to actually taxing EV recharges even though these environmentally friendly cars have been incentivized by the state?

What’s more important in Sacramento and other state capitals? The environment? Tax revenues?

Seems like a silly question to even ask.

https://www.cnbc.com/2017/07/31/tesla-falls-after-model-3-as-street-thinks-musk-sounded-squeamish.html

https://www.washingtonpost.com/news/innovations/wp/2017/07/29/i-spent-three-minutes-inside-teslas-model-3-and-im-still-thinking-about-it-a-day-later/?utm_term=.98459e459664

https://www.quora.com/Why-is-it-illegal-to-pump-your-own-gas-in-New-Jersey-and-Oregon

https://www.wsj.com/articles/tesla-model-3-arrives-as-elon-musk-tries-to-manage-expectations-1501234208

http://www.mercurynews.com/2017/06/28/new-bigger-incentives-for-electric-cars-could-be-ahead-in-california/

http://www.latimes.com/politics/la-pol-sac-gas-tax-signing-20170428-story.html

 

 

 

 

“Do I consider myself part of the casino capitalist process by which so few have so much and so many have so little by which Wall Street’s greed and recklessness wrecked this economy? No I don’t.” – Senator Bernie Sanders

Ever wonder why there are so few in the street carrying pitch forks?

Ditto for nocturnal torch-light parades?

Maybe the answer lies in the fact that Wall Street added $3.3 trillion in market capitalization (share prices x number of shares) since November 8. Translated: Investors are more than $3 trillion to the better since the election.

Whatever metric is used, the stock indices are sharply upward to the right: The NASDAQ increased 28 percent since the election, the S&P 500 is up 27 percent, and the Dow advanced 20 percent.According to Gallup, 55 percent of Americans owned individual stocks, stock mutual funds or managed 401(k) portfolios or IRAs in 2016. That figure is understandably down from 65 percent right before the economic crash in 2007, but it has been steadily advancing since then.

Almost DailyBrett will go out on the limb, and will contend the 55 percent number has grown since the historic 2016  election.

Predictably, the Gallup survey revealed that 88 percent of American families making over $75,000 are invested in individual securities, mutual funds and 401(k)s and IRAs. More than half of those (56 percent) making between $30,000 and $75,000 are invested in stocks.

The survey also revealed that 73 percent with bachelor’s degrees own stocks, mutual funds or invest retirement accounts, and 83 percent with master’s degrees or above also are investing in these same U.S. markets.

When one takes a second to ponder that 55 percent of middle-and-upper income Americans are participating in stocks, mutual funds, 401(k) portfolios and IRAs, the conclusion is obvious: America now has an investor class that is growing in numbers and wealth.

What’s the alternative for those investing for their retirement, their children’s education or that dream vacation? Bank interest rates that barely keep up with inflation? Speculative real estate? Stashing gobs of cash under the bedroom mattress?

And yet there was an ill-fated movement to tarnish America’s markets, Occupy Wall Street.

And now there are efforts in a handful of progressive states to impose a 20 percent “privilege tax” on the fees of financial advisors. Hmmm … wonder if this tax will be passed onto investors, the very same people who are trying to fund their retirement or college for their kids?

Attacking The Cash Cow?

“ … You could put half of Trump’s supporters into what I call the ‘Basket of Deplorables’. Right? The racist, sexist, homophobic, xenophobic, Islamaphobic — you name it.” – Hillary Clinton.

“ … There are 47 percent who are with him (Obama), who are dependent upon government, who believe that they are victims, who believe that government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you name it … And so my job is not to worry about those people.” – Mitt Romney.

What do Mitt Romney and Hillary Clinton have in common besides being guilty of lambasting literally millions of people in one unwise campaign utterance?

They both lost the presidency.

Winston Churchill once said: “The inherent vice of capitalism is the unequal sharing of blessings; the inherent virtue of socialism is the equal sharing of miseries.”

Wall Street will never be perfect. The playing field has never been flat. Having said that, far more win with stocks, mutual funds, 401(k) plans and IRAs than lose. It has been upward to the right on a jagged line since 1929.

Maybe that is the reason why America has a more-than-half of its working age population investing in global markets. And for those investing, the six-plus months since the election has produced a record modern-era, bull market for any new president.

Granted, there will be those in the streets who bode ill for American markets, favor “privilege taxes” to stimulate more compulsory redistribution, and are maybe just a tad nostalgic for the mismanaged Occupy Wall Street debacle.

Do they really want to attack Wall Street and by extension America’s 55 percent and growing, investor class heading into the mid-terms of 2018 and beyond? Are these overheated rhetorical thrusts, smart politics?

If they relish in glorious defeat, they can insult America’s investor class to the content of their bleeding hearts.

They also should consider and ponder that America now has a new quiet majority, who fund their dreams with a simple click of the mouse while watching the tickers on CNBC.

http://www.gallup.com/poll/182816/little-change-percentage-americans-invested-market.aspx

https://www.whitehouse.gov/the-press-office/2017/06/01/statement-president-trump-paris-climate-accord

https://www.usatoday.com/story/money/markets/2017/04/26/millennials-and-investing/100559680/

https://www.wsj.com/articles/illinoiss-privilege-tax-proposal-forgets-citizens-right-to-leave-1495834522

https://almostdailybrett.wordpress.com/wp-admin/post.php?post=5922&action=edit

https://www.brainyquote.com/quotes/quotes/w/winstonchu101776.html

http://www.foxnews.com/opinion/2017/07/20/stuart-varney-trump-has-already-made-america-4-trillion-richer-with-just-six-months-in-office.html

 

 

 

 

 

 

These are not the best of days for American reporters, editors and correspondents, let alone journalism schools.

The American media is running eight points behind Donald Trump in national esteem.

This Gallup result was registered before CNN’s Anderson Cooper conjured up the impression of the president taking a “dump” on his desk. Ditto for the network’s Kathy Griffin holding up the image of the decapitated head of Donald Trump.

The glory days of Walter Cronkite, Bob Woodward and Carl Bernstein are clearly in the rear-view mirror. The era of CNN and conjured presidential excrement and bloody heads are upon us.

More to the point, Newsweek ist kaputt. The Seattle Post-Intelligencer is gone. Farewell to the Rocky Mountain News, The Tucson Citizen and so many others that depended on Gutenberg’s printing press for far too long.

Let’s face it: many Fourth Estate types (i.e., reporters, editors, correspondents, anchors …) are looking for jobs, any job that keeps them in the business.

The good news is China is hiring. The bad news is China is hiring.

Should these journalists succumb and work for Chinese-government-sponsored and operated media?

Dollars are dollars. Yuan are yuan. Right?

Ketchum, Putin and $55 million

Before getting knickers in a twist or bowels in an uproar, consider that Almost DailyBrett has posed similar questions about the august public relations profession, namely Ketchum PR.

For years, Ketchum served a provocative client, Vladimir Putin’s Russia, to the tune of $55 million cumulatively. The ostensible mission was to promote the Rodina’s “economic development” and the country as a great place for “investment.” The fact that Putin was behaving as one would expect from the former head of the KGB appeared to be irrelevant to the brass at Ketchum’s New York headquarters.

Reportedly Putin eventually terminated the nation’s contract with Ketchum, which may have been a blessing in disguise for the New York based agency. No longer would they have to register as foreign agents for Putin’s public relations nightmare in which he wasn’t going to accept Ketchum’s council anyway.

The advocacy side (PR) of the great communication divide is not the only one with moral dilemmas to confront. The same applies to the objective side (Journalism), particularly with so many journalists out of work or soon-to-be beating the bushes for another job.

According to The Economist, China expanded the number of foreign bureaus for its government-controlled main news agency, Xinhua, to 162 by the end of 2011. China’s goal is to establish a total of 200 Xinhua bureaus by 2020.Considering the many American media outlets are shutting down, does the Xinhua expansion – doubling its number of correspondents — provide new opportunities for employment?

Also consider that China completed the rebranding of its television network last year and has announced the formation of CGTN (China Global Television Network) to rival the BBC, CNN and Al Jazeera to spread China’s “voice” and to “showcase China’s role as a builder of world peace.”

Just as Ketchum would be tempted to dismiss the concerns about Putin’s Russia with “a client is a client,” will unemployed or soon-to-be-out-of-work American journalists regard a potential opening at Xinhua or CGTN (e.g., major DC bureau) as “a job is a job”?

In a way that sounds just like the Yuppie Nürnberg Defense — “I was only doing it for the mortgage”  — as preached in the Christopher Buckley book/movie, Thank You For Smoking.

The author of Almost DailyBrett remembers the days at USC journalism school, and the protracted discussions about objectively and Joseph Pulitzer’s mantra of “Accuracy, Accuracy, Accuracy.”

Is Xinhua or CGTN, objective?

Are the New York Times, Washington Post, CNN, NBC or CBS objective, let alone MSNBC or Fox News? Many journalists employed by these institutions are miffed that  their “objectivity” may be somehow compromised by their employer’s corporate parent (e.g., NBC owned by Comcast).

What happens if your media employer is owned by the largest nation of earth, run by a single party, and established as part of that country’s $10 billion annual investment in soft power?

If objectivity and fairness are part of the personal DNA as a journalist, would she or he be predisposed to resign if the “editor” wanted to censure/delete submitted copy if it ran afoul with China’s policy toward Taiwan, the Dalia Lama, Tibet or some other hot-button issue for the totalitarian state?

Would the same journalist be comfortable that her or his objective copy was universally regarded as self-serving China propaganda by the vast majority of readers and viewers?

Some may be tempted to rationalize accepting a position with Xinhua or CGTN and following their “editorial” dictates as a job is job (e.g., Yuppie Nürnberg Defense).

Other journalists may not have these same flexible morals.

If the choice came down to aiding and abetting Chinese propaganda or maybe finding another job, maybe the journalist should even consider wearing a green apron instead?

“Was that a grande latte or mocha?”

https://almostdailybrett.wordpress.com/2017/05/21/has-the-media-reached-the-point-that-it-can-never-cover-trump-fairly/

https://www.usatoday.com/story/life/people/2017/05/31/cnn-fires-kathy-griffin-over-offensive-trump-photo/102349176/

https://almostdailybrett.wordpress.com/2014/07/23/russia-doesnt-give-a-particle-about-public-relations/

 https://almostdailybrett.wordpress.com/2014/03/11/ketchums-new-client-in-1938/

https://www.ketchum.com/

https://www.economist.com/news/china/21719508-can-money-buy-sort-thing-china-spending-billions-make-world-love-it

https://www.cgtn.com/

http://www.xinhuanet.com/english/

 

 

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