Category: Digital Business


“When you are a person, that always has a goal, that always has a vision, the less time I have to think ‘How do I feel today?’ ‘Am I depressed today?’ ‘Do I feel sorry for myself?’ ‘Have I become a victim?’ ‘Oh my God, I feel so bad about myself.’ I don’t have time for this crap. A lot of times, it’s people, who don’t work enough. If you are busy all the time, you don’t have time to think of this stuff. Let’s move forward.” — Former California Governor Arnold Schwarzenegger, Netflix documentary, Arnold: Athlete, Actor, American

Don’t tell Arnold Schwarzenegger that he can’t do something, even at 76-years-young.

Growing up in California, Almost DailyBrett sported a “Pumping Iron” Arnold Schwarzenegger calendar on his bedroom wall.

Growing up in Austria, Arnold Schwarzenegger affixed images of champion body builders on his bedroom wall, including Reg Park in his role as “Hercules.”

People wondered. They needed not be concerned whatsoever. Almost DailyBrett was a powerlifter, looking for some workout tips. And who could offer better advice in developing size, shape, form and seem-a-tree than Arnold?

Arnold was the Muhammad Ali, the Tiger Woods, the Lewis Hamilton of body building. He was one of those very few defining athletes for their given sports, which were never the same after their respective departures.

Schwarzenegger redefined an ordinary-sounding name into an Austrian accented, AH-Nold. In the course of an amazing career, he became the greatest body builder of all time (seven-time Mr. Olympia). He became not just a movie actor, but a star. To top off a charmed life, he was elected governor of the largest state in the union, California, even though his native tongue is Österreiches Deutsch.

There are some who have impressive first-and-second careers (e.g., Ronald Reagan, an actor and POTUS). Arnold even took the Gipper a step further with three careers: Athlete, Actor, American.

The reality of Arnold puts the fantasy of Tom Hanks’ Forrest Gump to shame. The three-part Netflix documentary on Athlete-Actor-American tells a story of an improbable man from Thal, Austria,

The Man In The Arena

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena …” – President Teddy Roosevelt, The Man in the Arena, April 23, 1910

“Be useful. Keep moving.” — Arnold Schwarzenegger

FILE – In this Oct. 5, 2003, file photo, Republican candidate for California governor Arnold Schwarzenegger walks up the steps to the state Capitol. (AP Photo/Steve Yeater, File)

When former President Ronald Reagan passed away, there were those who cruelly conjured images of the embarrassing Iran-Contra affair. It was not the Gipper’s best moment, and yet he was one of America’s best presidents, one who transformed America in his eight years as president.

Arnold’s own embarrassing affair in 1996 resulted in the loss of his beloved spouse Maria Shriver, and inflicted untold pain on his family. The Netflix documentary does not gloss over Arnold’s failings and his weaknesses.

He’s human. And yet no one in Almost DailyBrett’s lifetime has been more driven, more focused, more accomplished. Arnold is an inspiration to us all. Be useful. Keep moving.

Arnold is the consummate embodiment of Teddy Roosevelt’s Man in the Arena. His stature today seems larger than anytime during the course of his lifetime. How is that possible?

Was Arnold’s career perfect? Is anyone’s path of life, perfect? No one’s career has been more fantabulous than the Austrian kid with the funny accent that we know simply as, Arnold.

“Who makes these 8 o’clock games? Dumbest thing ever. Stupidest thing ever invented in life. Who wants to stay up until 8 o’clock for a darn game?” — Colorado Coach Deion Sanders on tonight’s ESPN 8 pm (MDT) kickoff against Stanford

“What about the East Coast? Do they even care about ratings? Is anyone watching it? What are we supposed to do with the kids all day until 8 o’clock? What are we supposed to do in the hotel?” — More from “Coach Prime”

Almost DailyBrett rhetorically has been asking the same questions over-and-over again: ‘Where are the university presidents?’ ‘Where are the university athletic directors?’

Does ESPN or to a lesser extent Fox Sports run your campus, or do you? If the answer is the former, then what is your value-add for society? What is your purpose?

Maybe your jobs (i.e., university president and athletic director) can be farmed up to generative Artificial Intelligence (AI) machine learning. Are the machines smarter? Do they have more common sense?

Your author remembers growing up in SoCal, and seeing very clearly delineated on USC’s football schedule the exact starting times for each game, and which contest serves as the backdrop for alumni homecoming.

Imagine serving as the Homecoming coordinator, and you don’t know the start of the game until ESPN decides?

There is nothing good that comes from “Pac-12 After Dark” broadcasts, other than these games serve as programming content for ESPN’s late-night broadcast windows for the arrogant linear network.

Maybe Prime Time’s hyperbolic “Dumbest thing ever” and “Stupidest thing ever invented in life” comments will prompt reexamination about games that commence way too late. Is Almost DailyBrett a Pollyanna for thinking/hoping/believing that something good will come from Coach Prime’s comments?

Certainly Coach Prime has the attention of the college football world, including the Pharisees in Bristol, Ct. They have to know that a la carte streaming-only is coming. Linear broadcast windows will become obsolete. With streaming, viewers can simply pick from a menu of available games. The kick-off times decided not by a friggin’ network, but … wait … by the actual university.

Even in this Wild Wild West age of recruits charging $5,000 for campus visits, transfer portals, NIL deals, college football is still college football or at least it should be. Shouldn’t the games first-and-foremost be about students and alumni of a given university, not the bottom line of Disney’s failing ESPN business unit?

Nothing Good Happens After 8 pm

“Let the other teams expose themselves.” — Former Indiana Basketball Coach Robert Montgomery Knight on ESPN’s 9:30 pm EST Big Monday tip-offs

“Thank God we’re not going to be in this conference.” — Colorado Coach Deion Sanders on the Buffaloes moving to the Big 12 in 2024

As a 34-year Autzen Stadium season ticket holder on the opponent’s 30-yard line, Almost DailyBrett loves the passion and intensity of the sold-out Bucket List venue.

EUGENE, OR – SEPTEMBER 23: Colorado Buffaloes head coach Deion Sanders walks off the field after losing to the Oregon Ducks 42-6 at Autzen Stadium September 23, 2023. (Photo by Andy Cross/MediaNews Group/The Denver Post via Getty Images)

What your author noted time-and-time again is the profound difference in deportment and behavior of fans attending a 12:30 pm game vs. the rowdiness of a 7:30 pm “Pac-12 After Dark” contest.

Before early afternoon games, the libation of choice usually starts first with lattes and cappuccinos, and then moves to upscale microbrews as the sun reaches its zenith point. For a night game, it’s beer and it’s been beer hour-after-hour. The crowd is well lubricated (some even sneak in flasks) by After Dark kickoffs.

ESPN predictably will counter that its Sept. 16 Colorado vs. Colorado State broadcast drew 9.3 million folks, even though the triple-overtime game kicked off at 8:21 pm MDT/10:21 pm EDT and didn’t conclude until 12:25 am MDT/2:25 EDT, more than four hours later.

The argument in response is, it’s all about Prime Time. Hopefully, Coach Prime’s comments will force some rethinking — not by ESPN, forget that – but by university presidents and athletic directors.

It’s time for proud universities to stop waving white flags, and to eliminate “surrender” from their vocabularies.

https://www.espn.com/college-football/story/_/id/38644056/deion-sanders-calls-late-start-s-stupidest-thing-ever

https://www.foxnews.com/sports/colorado-deion-sanders-rips-late-night-kickoffs-dumbest-thing-ever

https://www.si.com/college/stanford/football/deion-sanders-calls-late-night-start-against-stanford-dumbest-thing-ever

“So guys, it’s just you and your honey. The setting is perfect. But then erectile dysfunction happens again. Plenty of guys have this issue — not just getting an erection, but keeping it.” – Viagra’s Linette Beaumont speaking the King’s English to millions of men about their problem “stiffies.”

Almost DailyBrett is yearning for the heady days of male hydraulic ads (i.e., Viagra, Levitra, Cialis) to accompany fourth-down, go-or-don’t-go-for-it decisions.

For way too many aging guys for way too long, they were forced to punt. Thank you Linette, thank you. We can keep our offenses on the field.

Almost forgot: The Viagra et al. spots were sponsored by Big Pharma. Last year, just seven drug companies collectively spent a reported $1.681 billion to influence prescribing practices between doctors and their patients. A ton of these ads are now targeting upscale prime time college football and NFL audiences.

Didn’t Big Pharma simply advertise in medical trade journals? Weren’t they trying to directly influence the care givers? Did they really need to mobilize patients? What are they doing now? The answer is obvious.

The Big Pharma advertising spenders for 2022 were AbbVie, $315.8 million (Rinvoq, Eczema); Sanofi, Regeneron, $305.9 million (Dupixent, Eczema) and Eli Lilly, $174.4 million (SKYRIZI, clearer skin). These are all SG&A (selling general and administrative) operating expenses.

Do these advertising dollars exceed the operating amounts spent on R&D to improve and save lives in the future? If so, Houston we have a problem.

Growing up it was making-love-in-a-canoe lagers (e.g., Anheuser Busch) and razor blades (e.g., Gillette), which dominated football broadcasts. Today, it’s annoying “Lily,” “Flo” and a plethora of big pharma ads for everything, but no longer erectile disfunction (guess that mountain has been climbed).

Does this issue require legislative unconstitutional curtailment of 1st Amendment Rights of corporate free speech or even more excessive governmental regulation? Please, let’s not give Big Government (i.e., Elizabeth Warren, Bernie Sanders) any more encouragement.

Almost DailyBrett must pose some basic moral, public relations and brand management questions for these publicly traded companies.

Having directed and taught advertising (paid and owned media) for four decades, Almost DailyBrett wonders if the marketing departments of these pharmaceutical companies are really listening to the results of their qualitative research sessions (e.g., focus groups).

If they were, how does Eli Lilly explain spending $145.1 million for its god-awful Jardiance and other spots? Your author can’t believe respondents didn’t gag-up their free focus-group meals, watching these Jardiance anti-diabetes ads.

Ever notice a common theme among these advertisements? Normal people are supposedly doing normal things among joyous friends and colleagues. Everything is just so downright, happy.

Putting Pressure On Physician Prescribers/Driving Up Health Care Costs?

The obvious objective of these repetitive spots is to influence existing or would-be patients to pressure their doctors to prescribe the advertised drug du jour. Wait: Did any of these patients spend anytime in medical school? Don’t the doctors know which-prescription pharmaceutical is best, if any at all.

Has Big Pharma declared war on cheaper generics and enlisted patients to lead the fight? What about scenarios when a pill is not the answer, but better lifestyle choices and maybe a little fashion sense (see Jardiance above)?

How many doctors are rolling their eyes when a patient asks she or he about Rinvoq, Dupixent, SKYRIZI, Jardiance etc. etc.? Do the patients know anything about just-as-effective (if not more so) generics that may be cheaper, much cheaper?

Do they really want the Dupixent Inside? Do they really understand what they are putting inside?

Almost DailyBrett believes these ads are too in-your-face for way too many people. Wonder if the always itchy can’t-wait-to-regulate folks in Washington, D.C. and Sacramento have noticed them too?

https://www.statista.com/topics/8415/pharma-and-healthcare-industry-advertising-in-the-us/#topicOverview

There are 335 million Americans and counting.

Is the rematch-that-virtually-nobody wants (Donald vs. Joe-Kamala), the best we can do as an exceptional civilized society?

Almost DailyBrett has less-than-zero interest in relitigating the torturous 2020 election between these has-beens. Instead of refighting the past war, let’s concentrate on the future with a fresh new optimistic voice leading the way.

Remember the first 2020 debate between Joe Biden and Donald Trump? Hide the women and children. Your author is trying to forget that shameful display, and does not want a redux next year.

It’s time — no it’s past time — for an adult in the room.

In the last seven years, it’s only been Hillary Clinton, Donald Trump, Joe Biden and Kamala Harris. The United States is the No. 1 economy ($27 trillion) on the planet. Are these hombres and mujeres, the best an exemplary nation can do?

The elitist legacy-and-digital media may clamor for more-and-more of Donald Trump for ratings, power and legal tender. Is this cat-nip infatuation with a race to the rhetorical bottom consistent with our best hopes and dreams?

The RealClear Politics favorability scores for Biden (40.4 percent) and Trump (40.1 percent) are dreadful. The good news is both of these gents are running in front of always charming and articulate Kamala Harris (36.5 percent).

Employing every quantitative metric (RCP average of surveys), Joe Biden is below the Mendoza line: Economy, 36.6 percent, Foreign policy, 39.6 percent, Immigration, 33.6 percent; Inflation, 32.7 percent; Crime, 35.7 percent, Russia-Ukraine, 43.8 percent.

Wasn’t the $891 billion Inflation Reduction Act of 2022 (IRA) supposed to tame pesky rising prices? Keep in mind, the country spends $794 billion on national defense as a point of comparison.

Americans instinctively know there is something wrong with the affairs of state as 22 percent contend we are on the right course, and 67 percent believe we are on the wrong track.

Take a gander at the US Debt Clock: $33.1 trillion national debt, the equivalent of 122 percent of the nation’s $27 trillion gross domestic product (GDP). The nation’s No. 4 expenditure are $709 billion in debt payments with interest rates rising.

It’s time for a change, but Donald Trump is not what the doctor ordered. We’ve been there. We’ve done that.

The Sinister Spectre of Kamala

“So, during Women’s History Month, we celebrate and we honor the women who made history throughout history, who saw what could be unburdened by what had been.” — Kamala Harris word salad, March 22, 2023

“There are bad vice-presidential picks, and then there’s Kamala Harris.” — Rich Lowry, National Review, September 25, 2023

Lurking behind the plethora of candles on Joe Biden’s 81st birthday cake (Nov. 20), is the scorching prospect of Kamala Harris as the 47th president sometime, anytime between 2023 and 2029.

We know from painful experience Donald Trump is not the answer. There has to be a Tony Blair Third Way. There has to be someone new.

Almost DailyBrett tuned into the Fox News Channel debate Wednesday at the Reagan Presidential Library in search of a candidate breaking away from the pack and offering an alternative to Trump-Biden-Kamala.

Not yet, not at this time.

Keep in mind the talking heads political proctologists in 2023 (thank you Mike Royko) will not decide the next resident of 1600 Pennsylvania Avenue, but the caucuses, primary and general election voters in 2024.

Some one could break out of the pack and capture the imagination of the nation. There is still time. There is still hope.

https://www.realclearpolitics.com/epolls/2024/president/us/general-election-trump-vs-biden-7383.html

https://www.usdebtclock.org/

“Sport requires a competitive balance, so if an owner buys all the best players their team can in theory win all the time and the game suffers. This risk needs to be watched.” — The Economist, Kicking up a $10bn sporting storm, August 12, 2023

“Do I feel comfortable here? I wouldn’t say I do. But this was not my choice. Our sport has chosen to be here and whether it’s fair or not, I think that, while we’re here, it’s still important to do some work on raising awareness.” — Lewis Hamilton on racing in Saudi Arabia, December 4, 2021

“If I’m not here, Formula One will continue without me.” — Lewis Hamilton on racing in Saudi Arabia, March 16, 2023

Almost DailyBrett is the humble self-anointed high-priest of “Buy Low Sell High.”

There is a clear distinction between selling high and bartering your soul. There is a limit to flexible morals.

The global popularity of Formula 1, and the rock star status of the sport’s exclusive club of 20 drivers has reached “Drive to Survive” stratospheric heights. The legendary locales Spa, Monza, Silverstone, Zandvoort and most of all, Monaco, provide backdrops for Bucket List upscale European places to see Formula 1, and for many to be seen.

Add in nouveau riche venues — Miami, Las Vegas, Singapore, Abu Dhabi, Qatar — Formula 1 is easily the biggest motorsport money maker in history. Sorry IndyCar and NASCAR, you can’t and won’t compete outside of the good ole USA.

Still their are legitimate human-rights questions (e.g., Jamal Khashoggi dismemberment) generated by Formual 1 competing at Saudi Arabia’s Jeddeh race track and accepting Aramco as a major sponsor. Soon Riyadh will come into the equation as a future venue.

Reportedly the “sportswashing” kingdom is preparing a $20 billion offer to outright buy Formula 1 from Liberty Media.

As long as a company floats shares to investors (NASDAQ: LSXMA) that very same firm is vulnerable to a hostile takeover. There is absolutely nothing that Almost DailyBrett would put past fist-bumping Muhammad bin Salman’s (MBS) Saudi Arabia.

Too Many Races, Too Much Money, Not Enough Competition

Considering the inherit danger of Formula 1, there seems to be a never-ending drive for even more races (e.g., 22 this year, 24 planned next year). The first race is set for Bahrain on March 2 and the last for Abu Dhabi on December 8.

When is the off-season? Doesn’t every sport need an off-season?

Is Formula 1 asking 20 drivers and 10 teams to race and endure international travel to virtually all continents for half-the-year? What about physical and mental exhaustion? This is a young stud’s sport, but there are limits.

So far this year, one team (e.g., Red Bull) has won every race. Max Verstappen has recorded 11 wins (tying a record nine straight). Don’t bet against him making it 10 victories in succession this Sunday at Monza.

Isn’t getting a jump on the competition and holding on for the entire race a legitimate criticism of Formula 1? Verstappen seems to always be on the pole. He always gets the jump. He seemingly always makes it first to the checkered flag.

Didn’t Lewis Hamilton win six out of seven world championships for Mercedes between 2014 and 2020? Can’t it be argued that Verstappen’s dominance today is just an iteration of what Hamilton has already achieved?

Almost DailyBrett must point out that Max Verstappen is not Lewis Hamilton, when it comes to drawing an audience. Was Tiger Woods just another golfer? Was Muhammad Ali just another fighter? Was Arnold Schwarzenegger just another body builder?

Formula 1 needs to understand that sometimes less is indeed more. The sport, which will never be mistaken for the NFL in terms of competitive balance, needs to comprehend that it’s already in danger of overexposure.

It’s also should guard against being used for sportswashing by not just Saudi Arabia, but China too. Four races on the Saudi peninsula in one calendar year is enough, more than enough.

https://www.economist.com/leaders/2023/08/10/kicking-up-a-10bn-sporting-storm

https://www.economist.com/briefing/2023/08/10/saudi-arabia-is-spending-a-fortune-on-sport

https://www.cnn.com/2023/03/17/motorsport/lewis-hamilton-discomfort-saudi-arabia-f1-spt-intl/index.html

https://www.cnn.com/2023/03/17/motorsport/lewis-hamilton-discomfort-saudi-arabia-f1-spt-intl/index.html

https://www.si.com/fannation/racing/f1briefings/news/lewis-hamilton-opposes-saudi-arabian-gp-f1-will-continue-on-without-me

https://www.formula1.com/en/latest/article.formula-1-announces-calendar-for-2024.XL3c5Cxi0ZOQzPrUu5izL.html

https://en.wikipedia.org/wiki/List_of_Formula_One_World_Drivers%27_Champions

“I will shut down the fourth branch of government, the administrative state. You cannot tame that beast. You must end it.” — Biotech Entrepreneur and GOP presidential candidate Vivek Ramaswamy

“Today’s clerisy are the people who dominate us the global web of cultural creators, academia, the media, and even much of what remains of traditional religious institutions. They share many beliefs with the oligarchs — on globalism and the environment, for example — and spread them around the wider population as a secular orthodoxy.” — Joel Kotkin, author of “The Coming of Neo Feudalism, A Warning to the Global Middle Class.”

“Government is not the solution to our problem; government is the problem.” — President Ronald Reagan, First Inaugural Address, January 20, 1981

Growing up Roman Catholic, victimized by 12-years of parochial school petty tyranny, Almost DailyBrett understands the lasting teaching value of 10 Commandments.

Long-shot contender Vivek Ramaswamy, 38, introduced his own version — 10 political commandments — as he prepares for this Wednesday’s first Republican presidential debate. And with sucks-all-the-air-out-of-the-room Donald Trump opting out — at least for now — there will be openings for virtually all candidates on stage including Ramaswamy.

Vivek’s 9th commandment particularly grabbed your author’s attention: “There are three branches of the U.S. Government, not four.”

Ramaswamy declared open war on the entrenched Beltway bureaucracy with its plethora of rules, regulations and imperial decrees. Did he also precipitate a conflict with America’s bi-coastal partisan elite political media — The Fourth Estate — with its slavish devotion and allegiance (see no evil, hear no evil, speak no evil) to all things always expanding and domineering government?

You bet ya.

There are those who previously talked about “draining the swamp,” but the reptilian pythons, alligators and crocodiles mated, fertilized, reproduced and metastasized in record numbers with even more to come.

Washington knows that reformers come and go, but bureaucracy is eternal. Once established, an agency (e.g., Carter’s Department of Education, 1979) immediately builds its own constituency, instinctively warning about potential “cuts” in sacred services.

Wasn’t education always — and still is — a state and local responsibility?

Slaying The Clerisy Dragons?

“Knowing that many voters are resistant to expanding the size of government by enacting major new spending programs, Democrats shifted their rhetoric during the Clinton years from the word ‘spending’ to the word ‘investment.’ To listen to a Democrat, you’d think they don’t spend money. They invest it.” – Former White House Press Secretary Ari Fleischer, “Suppression, Deception, Snobbery and Bias

“The U.S. news media embraced an ideal, though not always followed in practice, of impartiality and respect for the validity of numerous viewpoints. Today the news media are increasingly inclined to promote a single orthodoxy (e.g., progressive side of politics).” — Joel Kotkin, author of “The Coming of Neo Feudalism, A Warning to the Global Middle Class.”

Instead of supporting or denouncing four-times indicted with his 91 felony counts Donald Trump, Vivek appears to be offering a remarkably different and simpler approach to politics with his own iteration of tried-and-true Prophet Moses’ 10 Commandments.

PHILADELPHIA, PENNSYLVANIA – JULY 01: Republican presidential candidate Vivek Ramaswamy speaks during the Moms for Liberty Joyful Warriors national summit on July 01, 2023 (Photo by Michael M. Santiago/Getty Images)

Almost DailyBrett believes the the longest of long shots need to employ clever tactics to gain any traction. Some have compared Vivek to former South Bend, Indiana Mayor Pete Buttigieg (now Biden’s Secretary of Transportation) from four years ago as if that is a compliment. Why besmirch Vivek’s good name?

It’s too early to label Vivek as a “Great Communicator,” but at least he is enjoying his 15-minutes of fame.

Depending on his performance in 48 hours, his campaign will move forward with great vigor or he will be consigned to an asterisk when the history books are closed on the 2023-2024 Republican presidential nominating process.

https://www.foxnews.com/politics/vivek-ramaswamy-shares-10-commandments-2024-campaign-starts-god-real-two-genders

https://www.reaganlibrary.gov/archives/speech/inaugural-address-1981

https://www.usdebtclock.org/

“The old question of: How long would it take TV money to destroy college football? Maybe we’re here. To think even remotely five years ago, the Pac-12 would be in this position, it’s unthinkable to think we’re here today. To think local rivalries are at risk and fans driving four hours to watch their team play in a road game is at risk, to me, is unbelievable. … We’ll look back at college football in 20 years and say, ‘What are we doing?'” — WSU Head Coach Jake Dickert

“It would be hard for me to go to another place and not be happy but have all the money in the world. [I’d rather] be at a place where maybe I don’t have as much, but I’m happy, and I’m here to work.” — Maryland QB Taulia Tagovailoa on being offered $1.5 million to enter the transfer portal for an unnamed SEC university

“Money is life’s report card.” — Former AMD chief executive officer Jerry Sanders

Does that particular quote mean that arrogant ESPN is a big winner, and humble Mother Teresa was an abject failure?

Seems like a simple contrast, except Almost DailyBrett has questions:

Is ESPN really winning? Whattathink Disney boss Bob Iger?

Is the network’s legendary arrogance justified or does it camouflage a raging inferiority complex and paranoia?

Why did the company lay off celebrated talent (i.e., Steve Young, Suzy Kolber, David Pollack)?

Why is Mother Ship Disney desperately searching for a business partner for the self-anointed Sports Leader, including sports gambling interest (e.g., PENN Entertainment)?

What would Walt Disney think?

Almost DailyBrett is not an attorney, but nonetheless has concluded that ESPN in particular is guilty of racketeering when it comes to “college” football (Fox Sports is not an innocent bystander).

Is ESPN engaged in organized crime? No. What’s happened is the four-or-three remaining major conferences (65 total teams) only have one goal, place as many of its schools in ESPN’s 12-team College Football Playoff (CFP).

The expanded format from four teams to 12 team playoff exclusively benefits ESPN. Forget other teams in other conferences (e.g., Pac-4). They’re now irrelevant. The bowls are dead even the Grandaddy of Them All, the Rose Bowl.

ESPN has even supplanted the once feared NCAA.

High school players are hiring agents. Universities are tampering other schools’ rosters, offering seven-figure Names, Images and Likenesses (NIL) deals. The revolving doors of the transfer portal are swinging.

The ultimate culprit for all of the above? ESPN’s money.

Will Apple and/or Amazon Prime Put A Dagger Through ESPN’s Heart?

“Never in ESPN’s recorded history has the arrogance been so high when the results are so low.” — With requisite apologies to former UK Prime Minister Winston Churchill

“Someone needs to shovel dirt on this league and end this charade. It’s over for the Pac-12.” — ESPN Southern-Fried college football analyst Paul Finebaum

(Washington Coach Chris Petersen) “should be thanking ESPN for actually having a relationship.” – ESPN’s Kirk Herbstreit

Consider the collective ESPN Schadenfreude about the demise of the Pac-12. Will there be a subsequent round of being happy that you’re so sad about the very clear writing on the wall for ESPN?

Just as smart phones replaced land lines and the internet supplanted newspapers and magazines, streaming video is usurping legacy linear networks, particularly über-pricey ESPN.

Almost DailyBrett detests $250 per month cable bills for 600 channels with nothing to watch. Your author wants a’ la carte selections. Yours truly can’t wait to cut the chord. There is zero doubt there are millions of others who feel the same.

When Pac 12 commissioner George Kliavkoff presented an Apple TV only proposed subscription broadcast to university presidents and athletic directors, the on-air talent at ESPN laughed at the inevitable future en-masse.

What did they say about those who laugh first actually laugh last?

https://www.foxsports.com/stories/college-football/maryland-qb-taulia-tagovailoa-says-sec-school-offered-him-1-5m-to-transfer

(Damon) Huard is back to throw the ball. Sets up. Looks. Throws toward the corner of the end zone. It’s intercepted. Intercepted. The Ducks have the ball. Now it’s to the 35. The 40. Kenny Wheaton is going to score. Kenny Wheaton is going to score. Twenty. The 10. Touchdown. Kenny Wheaton on the interception. The most improbable finish to the football game.” – Voice of the Ducks Jerry Allen calling the “Pick” against the Washington Huskies, October 22, 1994

When Kenny Wheaton picked off Washington’s Damon Huard with 50 seconds left in the game, he was not wearing Nike gear. He was sporting Champion threads with a pissed-off Donald Duck on the sleeves.

The “Pick” propelled Oregon to its first Rose Bowl in 37 years, eliminating all discussion the Ducks couldn’t win. It also spurred the personal interest in Oregon’s most celebrated, billionaire alum Phil Knight.

What did Oregon need to compete year-in and year-out, Uncle Phil asked then Head Coach Mike Bellotti. The answer was an indoor-practice facility. That conversation one year after “The Pick” set off a marketing and building boom that paid dividends this week with Oregon being invited to join USC, UCLA and yes, Washington in the Bigger 10.

There was a time in the 1970s when folks in Los Angeles, Palo Alto and most of all, Seattle openly talked about kicking Oregon, Oregon State and Washington State out of the Pac-8. Oregon was a track school. Oregon State was a cow college.

When asked if Pullman, Washington was the end of the world, then WSU basketball coach George Raveling said: “No, but you can see it from there.”

Since the mid-1990s — after the Ducks went to the Rose Bowl — Oregon played twice for the Natty and won three Rose Bowls in a row. Marcus Mariota won the Heisman.

The school’s Athletic Department became a Nike enhanced marketing’s machine. The Ducks became cool. Autzen Stadium and the facilities are first class. The “O” is recognized around the world, including the trains of Paris and the streets of Rome.

The Ducks pulled off once unthinkable recruiting coups in Southern California, including De Anthony Thomas and Kayvon Thibodeaux et al. These studs would automatically be ticketed for USC, no more.

America’s Cul-de-Sac

What can never be changed is Oregon’s geography.

The relatively small state hits harder than its size, despite its misguided, smoldering and failing major city, Portland. Oregon is tucked away in the return-address label corner of America, far away from the collectivist infinite wisdom of the Atlantic Seaboard.

How does one overcome geography, time zones and meteorology (read: rain)? Sustained accomplishments. Oregon is undoubtedly cool with its triple-threat mascot (aerial, land, sea) Duck mascot, and more important, success on the field, the court and the classroom.

Almost DailyBrett is a believer in the adage: Success begets success.

As the Big 10 universities considered adding Oregon to the mix, they could all count of how many times they have been beaten by the Ducks including the Rose Bowl (2x vs. Wisconsin).

Even though your author laments the end of the Pac-12 and increased travel for student athletes at Oregon, USC, UCLA and even Washington, there is a gratification that effective marketing works, it works Big 10 wonders.

https://www.latimes.com/sports/usc/story/2023-08-02/commentary-usc-oregon-big-ten

“These decisions are never easy and we’ve valued our 12 years as proud members of the Pac-12 Conference. — (yaa sure, but) — We look forward to achieving new goals while embarking on this exciting next era as members of the Big 12 Conference.” — University of Colorado Chancellor Philip DiStefano and Athletic Director Rick George joint statement

“That old dog won’t hunt.” — Former Texas Governor Ann Richards

With all due Almost DailyBrett respect, if San Diego State is the answer then what the hell is the question?

The cumulative impact of $5.4 million per annum Harvard-Head Larry Scott’s failed combo of nobody-can-watch Pac-12 Networks, botched expansion and out-of-control excessive spending has resulted in the ultimate in ESPN Schadenfreude.

The leader in arrogant eastern seaboard sports programming, ESPN, is gloating over another reduction of Pac-12 membership first from 12-to-10 — USC and UCLA to the Big 10 — and today — Colorado to the Big 12.

Make that nine remaining members of the so-called, “Conference of Champions.” How many championships just flew the coop?

As Roger Daltrey and Pete Townshend asked: “Who’s Next?”

Colorado goes out the door paying zero Pac-12 exit fee, and is expected to reap $31.7 million annually as a new member of the Big 12. For the Buffaloes, this decision was a no-brainer.

Can Utah be far behind? The Utes played in the Rose Bowl twice in a row, Mission Accomplished. What’s the incentive to continue?

How about the two Arizonas, particularly UA with its legendary basketball program? Will they too join their Four Corners’ neighbors in the Big 12?

Who would be left as collateral for Pac-12 commissioner George Kliavkoff to market a linear/streaming television contract? If this task was difficult before, it’s downright impossible today.

Almost DailyBrett is a lifelong fan of what once was the Pacific 8 Conference. Heck your author has his undergraduate degree in broadcasting journalism from USC and his master’s in communication from the University of Oregon.

In the next few days, will the conference complete the roundtrip from 12 members to only eight, or maybe even six (i.e. Cal, Stanford, Oregon, OSU, Washington, WSU)?

What will happen to the traditional rivalry between Land Grant pioneers, Oregon State and Washington State?

The early betting is that Nike marketing Wunderkind Oregon and Mistake on the Montlake Washington will be paired in an ESPN or Fox Sports mega conference. Stanford with its academic prowess could possibly join them.

What happens to Cal, OSU and WSU? Do we really care? Cal last played in the Rose Bowl in 1959. Oregon State recorded its only Rose Bowl win in 1942. The game was played in Durham, N.C.

When San Diego State announced its intentions to remain in the Mountain West Conference, one instinctively knew the Aztecs ran out of patience with the Pac-12’s inability to secure a multi-million-dollar, multi-year linear (e.g., Fox Sports) and streaming (e.g., Apple TV) broadcast contract.

The same is obviously true with Colorado, which joined the Pac-12 only a dozen years ago. What did Colorado accomplish? Nothing. Now they have Prime Time, and they are selling out for prime-time revenues.

Not About The “Student” Athlete

“They may cease to exist 10 years from now.” — Former Michigan Heisman Trophy winner/ESPN analyst Desmond Howard laughing out loud about the fate of the Pac-12

Almost DailyBrett by his very nature is a lifelong optimist, if not a Pollyanna. Having said that, Desmond Howard is way too upbeat about the Pac-12 chances of survival. Long-time ESPN college football analyst Paul Finebaum labeled the conference as a soon-to-be-irrelevant “train wreck,” heading toward the Pacific.

Only one thing is certain. The Pac-12 will stay together through the 2023-24 academic/athletic year. That’s all we know for sure.

Your author hopes to be wrong, but the writing is on the proverbial wall. Sooner-than-later there will be two-to-four mega conferences vying for 12 spots in the ESPN College Football Playoff.

The Pac-12 will not be one of them.

Is it too late for billionaire Phil Knight to Just Do It, and save the Pac-12? Your author counsels not betting against Uncle Phil.

He loves his two Pac-12 alma maters Oregon and Stanford, and has put his money behind his mouth for both of these schools. The questions remain: What can he do? What can anyone do at this point?

Finis Pac-12? Endo Musico?

https://www.espn.com/college-football/story/_/id/38083687/colorado-board-unanimously-approves-move-pac-12-big-12

https://www.si.com/college/2023/07/27/pac-12-past-promises-ring-hollow-colorado-potential-exit

https://www.si.com/fannation/college/cfb-hq/ncaa-football/college-football-realignment-pac-12-schools-may-follow-colorado-to-big-12

A higher percentage of women (62 percent) than men (59 percent) constitute America’s Investor Class.

Weren’t men the gender that can’t live without risk?

Has a gender-divide line been crossed, never to uncross itself? Almost DailyBrett will take the “over.”

Gallup’s reported growth in America’s investor class to 61 percent of Americans, the highest percentage since 2008, is not a surprise in our post-Covid/after the mortgage meltdown FOMO (Fear of Missing Out) markets.

For the time being, there is no alternative (TINA).

Last year, it was widespread FOLD (Fear of Losing Dough) as the S&P 500 plummeted 18 percent. It was time for desultory bonds and cash.

Already in the first seven months of 2023, the very same S&P 500 has advanced almost 16 percent. Americans are piling into technology market leading stocks, particularly the Magnificent Seven: Apple, Alphabet, Amazon, Meta Platforms, Microsoft, NVIDIA, Tesla.

Rules are being broken en masse. Diversification including fixed income is what they advise. Who are they?

Warren Buffett said he would never invest in tech. He implored those who would listen to diversify.

Today one stock, Apple, constitutes 40 percent of the Sage of Omaha’s portfolio. If billionaire Warren Buffett can fly in the face of convention, so can Almost DailyBrett.

As a university professor, who taught public relations, advertising, marketing, corporate communications and investor relations, yours truly was not surprised that coeds comprised the overwhelming majority of communication classes.

Why?

Women as a whole are simply better suited for the service economy. They are more adept when it comes to attention to detail. The world is being dominated by the consumer economy, clear advantage to the fairer gender.

Another shock in the latest Gallup survey is the statistical tie between Republican (66 percent) and Democratic (64 percent) participation in America’s Investor Class. Is this eye-raising stat another visible sign of how women (more Democrats) are increasing their buying and selling of stock and stock-based mutual funds, many through 401k’s and pensions?

The widest gulf comes from those who are married, 74 percent own shares and stock-based mutual funds compared to only 48 percent of those who have not tied the knot.

Are more women retail investors, making their own decisions through Charles Schwab, E-Trade, Fidelity, TD Ameritrade and other online portals? You bet ya.

Women can ring the register just as well as their male counterparts without betting the ranch, maybe even better.

Turn On CNBC’s Halftime Report

Long ago sell-side analyst women became a daily fixture on CNBC.

They are there — everyday — as they should be. If Gallup is correct, CNBC would be wise to do even more to connect with the surging women investor class audience. That’s just good business.

As America heads toward 2024 and another dreaded presidential electoral season, campaign teams should avoid preaching excessive taxation/public spending masochism. If Americans are growing wealth for themselves and their families, why attack the very corporations that are floating shares that more-and-more women and men (in that order) are buying and selling?

Isn’t Buy Low Sell High, the key to financial success? Don’t we want more Americans to be able to put on their own masks first before assisting others?

We can do exactly that and more. America’s majority investor class — 61 percent and growing — is showing the way. Let’s follow in the footsteps of these smart women and men.

https://news.gallup.com/poll/266807/percentage-americans-owns-stock.aspx#:~:text=WASHINGTON%2C%20D.C.%20%2D%2D%20Gallup%20finds,it%20has%20been%20since%202008.