Category: Higher Education


After at least four years of more lectures, labs, study groups, readings, papers and presentations than you would ever care to count, the prospect of taking up to another 18 months to attain a master’s degree or maybe even four years to earn a Ph.D is a prospect most graduating seniors would rather not even think about.

And yet the question still persists for some: Should you seriously consider taking the advanced degree plunge right here and now following graduation? Consider that even more employers are requiring advanced degrees; many want MBAs.

Before answering this perplexing interrogative: Consider the unmistakable NFW response by the author of Almost DailyBrett in 1978. Yours truly had just received his bachelor’s in Broadcasting Journalism from the University of Southern California. There was simply no way when it came to the question of signing up for even more college.

I was done, thank you very much.

Looking back at that easy-and-yet momentous decision, your author now regrets not pursuing a master’s degree right then and there, when he was as free as a bird … no spouse, no kidlet, no mortgage, no car payment … absolutely nothing.

Fortunately, Robert Plant and Jimmy Page were right in Stairway to Heaven: “Yes, there are two paths you can go by, but in the long run, there’s still time to change the road you’re on.”

A confluence of events in my life (i.e., widowerhood, adult daughter, real estate appreciation, fellowship) gave me that one-last-chance-in-a-lifetime opportunity in 2010 to pursue my master’s degree in mid-life at the University of Oregon.

The author of Almost DailyBrett was very fortunate, very fortunate indeed.

Died and Went to Heaven

When the University of Oregon School of Journalism and Communication offered me a fellowship, your author jumped at the opportunity in two nanoseconds or less.

You should do the same, if you are selected for an on-campus fellowship at a R1 university.

Becoming a Graduate Teaching Fellow (GTF) provides the following benefits:

  1. An absolutely free master’s degree or Ph.D … yep no-instate or better yet, no out-of-state or private school tuition;
  2. Medical, dental and vision health care benefits for at least the fellow, and maybe the whole family as well;
  3. A stipend of $1,000 or more per month;
  4. Invaluable teaching experience as a teaching assistant to a professor.

As Almost DailyBrett wrote before, I appreciated this unbelievable deal and thought I had died and gone to heaven. It was perplexing to say the least when the University of Oregon GTFs went on strike in 2014 … Patience, Kevin. Patience. Let’s not get started on this subject again.

Some have asked: Should I take an online master’s degree or Ph.D? My short answer is nein.

If one is pursuing an advanced degree in public relations, marketing, journalism, broadcast, film etc., it is best to be on campus to directly interact with your colleagues and Ph.D professors. Sorry to say, file sharing and texting just don’t cut it.

If one is pursuing an advanced degree in accounting, an online program may be appropriate. Having said that, communications requires – face-to-face interaction and diplomacy – no online program can help you advance these interpersonal story telling skills.

What about the necessary evil? The Graduate Record Exam (GRE)?

Brace yourself and come to full acceptance mode as quickly as possible. Any graduate school worth its salt (sorry University of Phoenix, that designation does NOT apply to you), particularly a Research One or R1 university, will require the GRE.

Your author took it twice, the second time after a prep course, and lived to talk about it. Take the prep course and do as well as possible on the GRE.

What About Grad School?

“No one does bull shit better than you.” – A compliment from one of my USC fraternity brothers

Trust me, bull shit does not work in Pro Seminar.

The two-night-per week, three-hours per class, was the most intense review of communications philosophy one can imagine (i.e., Kant, Marx, Althusser, Descartes, Hegel, Le Bon …). Don’t even think about going to class without doing the reading; you can’t hide in plain sight for three hours. Don’t even think about B.S.- ing a full professor with a Ph.D in Philosophy from the University of Illinois, Champaign-Urbana.

And once you have navigated the benign sounding, but mind-numbing Pro Seminar class with its up-to-five hours per night of reading, you will be ready for … qualitative and quantitative analysis in the next quarter.

Sounds horrible? Right?

In reality, pursuing a graduate degree was an incredible and rewarding challenge. It soon dawned on me that I was only using a mere fraction of my brain. I made some great friends as well.

One of my profs said: “We are working on your intellectual growth.”

Intellectual growth? Me? Really?

Oh, did I mention that my master’s degree was an absolute prerequisite for landing a tenure track professorship in public relations and advertising at Central Washington University? Guess, learning about Immanuel Kant and his categorical imperatives was well worth it.

https://almostdailybrett.wordpress.com/2013/08/11/taking-the-gre-again/

https://almostdailybrett.wordpress.com/2014/12/03/are-striking-uo-graduate-teaching-fellows-certifiable/

https://almostdailybrett.wordpress.com/2015/07/18/online-college-not-good-enough-for-pr/

https://almostdailybrett.wordpress.com/2014/07/01/did-a-perfect-storm-lead-to-the-gathering-storm/

 

 

“ … The old divide between left and right is growing less important than a new one between open and closed.” – The Economist, March 4, 2017

During the Cold War, the communism vs. capitalism divide was referred to as a contest of wills between “East and West.”

Even today, we use directions to describe the dangerous world of dark-and-foreboding North Korea and the bright lights of cosmopolitan-industrial powerhouse South Korea.

For more than 100 years, there were the Democrats from the left (e.g., Franklin Delano Roosevelt) and Republicans from the right (e.g. Ronald Reagan).

Reagan just turned over in his grave.

Reagan will be forever remembered for his controversial call, “Mr. Gorbachev, tear down this (Berlin) wall.” The eternally optimistic Republican president embraced neo-liberal open markets, globalization and free enterprise.

In contrast, Reagan’s “Republican” successor Donald J. Trump wants to build a wall. He implores American governments and businesses to his brand of populism, calling for them to “buy American” and “hire American.” There is open talk of “border adjustment taxes,” a taxing concept which would be an anathema to Reagan.

Against this backdrop, guess who is coming to visit The Donald this Tuesday? Frau “Open” (Offen) Angela Merkel, the chancellor of the nearly $300-billion world’s largest account surplus, export-powerhouse Germany.

Making the proceedings even more tender and sensitive is the fact that Americans buy 107 billion Euros worth of German goods each year, while Germans purchase 57 billion of American output per annum.

Translated: Americans consume German cars (e.g., BMW, Mercedes, Audi, VW) and down German beer, while Germans favor their own automotive companies and refuse to drink “dishwater” (e.g., Anheuser Busch products).

Using old thinking, one would conclude that moderate-conservative Christian Democrat Angela Merkel would be to the left of a right-wing Republican president. Instead, we need to recalibrate how we view our divided world with Merkel serving as the neo-liberal (open) and Trump as the isolationist (closed).

Global F.U. Votes?

“Trump’s election is going to be the biggest ‘fuck you’ ever recorded in human history — and it will feel good.” – Liberal film-maker Michael Moore.

International public relations pros, journalists, pundits and campaign managers need to change their ways of thinking. Left vs. right used to be so simple – oh so simple. Those thoughts are no longer operative as a populist “Human Molotov Cocktail” took over the Republican Party and the White House and dared the party (and Wall Street too) to follow in his protectionist footsteps.

No respectable elite on the Old-World side of the pond saw Brexit coming, until it did. The Midlands overwhelming sent an F-U message to London, Brussels and Berlin. Score a major win for the “closed” crowd.

Surely, the same would not occur in the United States or so we were told our Harvard-heads pundits and pollsters? They missed the F.U. vote with the “Blue Wall” falling in Michigan, Pennsylvania and Wisconsin.

Looking forward to the next month, France will be making a similar choice between “open” Emmanuel Marcon of the En Marche! Neo-liberal, pro-trade, pro-competition, pro-immigration and pro-EU stances and “closed” Marine LePen of the National Front, who not-so-secretly wants an exit referendum on the EU and the reintroduction of the French franc.

Will France be the third industrial economy F-U vote in a little less than one year?

Undoubtedly, this undeniable trend is on the radar screen of Angela Merkel. Will she enter the White House this week from a position of strength or weakness?

Keep in mind that Almost DailyBrett and many others originally thought she was a shoe-in to be elected for her fourth term as Kanzlerin this coming September. The same thinking applied to the inevitability of Hillary Clinton becoming the first Frau President of the United States.

Merkel’s decision and subsequent pull-back to welcome (e.g., Willkommenskultur) more than 1 million Syrian refugees to Deutschland appears to be a political loser. Her re-election after 12 years in office is anything but secure now as she trails Martin Schulz of the Social Democrat Party, and the (closed) Alternative für Deutschland is gaining strength.

Could France and Germany be the latest in a string of F.U. votes? Will that mean the end of the European Union as we know it? Is this trend the end of traditional left vs. right?

Welcome to a new way of political thinking.

http://www.economist.com/news/leaders/21717814-why-french-presidential-election-will-have-consequences-far-beyond-its-borders-vote

http://www.spiegel.de/international/world/merkel-prepares-for-difficult-visit-with-donald-trump-a-1138244.html

http://www.economist.com/news/europe/21716641-not-reasons-donald-trump-thinks-it-germanys-current-account-surplus-problem

http://www.salon.com/2016/10/26/michael-moore-people-will-vote-for-donald-trump-as-a-giant-fk-you-and-hell-win/

http://www.express.co.uk/news/world/766256/Angela-Merkel-Martin-Schulz-SDP-CDU-German-election-polls

By Dr. Stacey Robertson

For many people, mental illness is an uncomfortable topic …

But four public relations seniors from our Department of Communications (from left to right with me in the photo below) – Hunter Ventoza, Nikki Christopherson, Taylor Castillo, and Meghan Lynch – eagerly met the challenge, when last September they found out that promoting mental health awareness was their assignment for the next eight months. 

The student PR team was charged with initiating a campus-wide and community conversation about mental illnesses including anxiety, depression and post-traumatic stress disorder (PTSD).

These four students comprise the 2016-2017 Central Washington University “Bateman” public relations collegiate competition team. The Public Relations Student Society of America (PRSSA) annually sponsors this contest in honor of the late PRSA president Carroll Bateman. There are more than 50 schools nationally competing each academic year to most effectively focus attention on an assigned subject.

In this case, student teams were also charged with promoting two non-profits: The Campaign to Change Direction (mental health issues) and Give An Hour (assisting veterans returning from war with PTSD and other maladies).

The Campaign to Change Direction has drawn upon the dynamism of former First Lady Michelle Obama and others, identifying the five signs of mental distress: Personality Change, Agitation, Withdrawal, Poor Self Care, and Hopelessness.

Our four students were wise enough to know that virtually every effective Integrated Marketing Communications (IMC) campaign – earned, owned, and paid media – requires collaboration with allies, in this case other CWU departments, student organizations, and a downtown Ellensburg art gallery.

In particular, our Bateman team coordinated interdepartmentally within the CWU College of Arts and Humanities, reaching out to our Art Department. They also teamed with the Department of Psychology from CWU’s College of the Sciences and its student Psychology Club and Neuroscience Club.

Our Bateman team staged an entire week of awareness events and activities, each day focused on one of the five signs of distress mentioned above. The week began with a panel on mental health moderated by Psychology Assistant Professor Meaghan Nolte.

Flanking Nolte were (from left-to-right below): Ruben Cardenas from our Veterans Center; education student David Sturgell, reflecting on post-war anxiety and PTSD; Rhonda McKinney from our campus Counseling Center; and public relations student Andrew Kollar, discussing depression.

It required great courage for these two students to openly discuss their illnesses, and to serve as thought leaders for others suffering from mental illness.

The week’s activities also included a campus march, two-days for students to sign a petition board and finally a combined Department of Art/Department of Communication mental health art exhibit at the John Ford Clymer Museum and Gallery.

 

The art exhibit, which coincided with Ellensburg’s First Friday celebration, showcased the collaboration between Art and Communication. Two student “artists in residence” – Krista Zimmerman and Lee Sullivan – painted and sketched representations of mental strain in a series of evocative and compelling images.

The four Bateman students were in charge of promoting the entire week to traditional media (e.g., Daily Record, Observer) and digital media (e.g., Facebook and Twitter #EBURGSPEAKS). They also lit a fuse for a student and community discussion about a very difficult subject.

Will we all have the courage to join the conversation?

http://prssa.prsa.org/scholarships_competitions/bateman/

http://www.changedirection.org/

https://www.giveanhour.org/

http://clymermuseum.org/

 

 

“You are now starting to chip away at the very basis of sports. If you tell me that they (Penn State) beat you (Ohio State) and it doesn’t matter … you’re starting to worry me.” – ESECPN Football Analyst Joey Galloway

Now that everyone has extracted their knickers-out-of-a-once-in-a-decade twist about the Electoral College, it’s time to focus on what is totally catawampus about the College Football Playoff.

Today, we will be treated on ESECPN to #1 seed SEC-Champion Alabama (13-0) vs. #4 seed Pac-12-Champion Washington (12-1) in the Peach Bowl

That playoff game will be followed by #2 seed ACC-Champion Clemson (12-1) vs. #3 seed Big-10 Champion-wanna-be Ohio State (11-1).

And there lies the problem.

Ohio State did not have the chestnuts to play in its conference championship game, let alone win it.ohiostatefan

So the team that collectively sat on their derrieres at home on the first Saturday of December is playing for our national championship. Almost DailyBrett has a major bone to pick with that, but who cares about those folks living in rural college towns across the fruited plain?

Their opinions don’t really matter, do they?

If you listened to the biased talking heads at America’s most political sports network, ESECPN, safely located east of the Hudson River, you would learn from the likes of Kirk “Kiffin” Herbstreit (e.g., Ohio State, 1989-1993) and Joey Galloway (e.g., Ohio State, 1991-1994), the real issue was … Washington’s non-league schedule.

Almost DailyBrett will never be accused of being in the tank for the hated Huskies, but Washington played and beat the Famous Potatoes Bowl champion Idaho (8-4), Portland State (3-8) and Big-10 member, Rutgers (2-10).

Nonetheless, the Dawgs won the Pac-12 conference with a dominating 41-10 win over Colorado. Washington played and won a major conference championship game, and deserves to be one of the final four.

Ohio State, which played one less game than the other three contenders did indeed play and beat Oklahoma on the road in non-league. The Buckeyes also triumphed over the aforementioned Rutgers as well, but lost to Penn State on the road in a series of special teams’ brain farts.

STATE COLLEGE, PA - OCTOBER 22: Grant Haley #15 of the Penn State Nittany Lions returns a field goal block 60 yards for a touchdown in the fourth quarter during the game against the Ohio State Buckeyes on October 22, 2016 at Beaver Stadium in State College, Pennsylvania. (Photo by Justin K. Aller/Getty Images)

STATE COLLEGE, PA – OCTOBER 22: Grant Haley #15 of the Penn State Nittany Lions returns a field goal block 60 yards for a touchdown in the fourth quarter during the game against the Ohio State Buckeyes on October 22, 2016. (Photo by Justin K. Aller/Getty Images)

Penn State went on to play and beat Wisconsin 38-31 to win the Big-10 outright. And now the Nittany Lions are getting ready to play in … the Rose Bowl.

Wait.

Penn State beat Ohio State. Penn State played in the Big-10 championship game Dec. 2 at Lucas Oil Can Stadium. Penn State won that game and won the conference championship.

And yet Urban Meyer (what parents in their right mind would ever-name their kid, “Urban”?) and the big, bad Buckeyes are in the playoff.

This seems fine for Ohio State homer and apologist Herbstreit, but even Buckeye Galloway had some momentary problems with this scenario.

kirkherbstreitbrutus

Was the “controversy” about Washington’s non-league schedule a smoke-screen to deflect attention from the inarguable fact that Ohio State was simply not good enough to play for its own conference championship … and that should extend to the national championship?

There Should Be A Rule

“We come back to our protocol and that is identifying the four very best teams in college football. Conference championships [are] only piece, one metric of the conversation we have.” – CFP Committee Chairman Kirby Hocutt

The “protocol” needs to change.

Ohio State is the only non-conference champion to ever play for the national championship during the playoff era. The Buckeyes may hoist the trophy on January 9, but that fact still does not change the fact that Ohio State should be in the Rose Bowl playing USC … not the college football playoff.

Almost DailyBrett has previously argued that Rose Bowls are precious, and certainly playing in Pasadena is ample reward for an 11-1 Ohio State also-ran.

Some may point out the Big-12 conference with only 10 teams and thus no-championship game would be excluded from a new “protocol” in which a conference game winner must be the basis for consideration for the playoff.

Oklahoma (yes, which did lose to Ohio State) still won its conference with a 9-0 record, 10-2 overall. Ohio State did not win its conference. Period.

If Almost DailyBrett had its way, a team that did not win its conference, let alone play in its conference championship game (if applicable) should not be eligible for the national championship playoff.

The controversial team this year was Ohio State – not Washington. The team which was screwed out of the final four was Big-10 champion Penn State, the only team to beat Ohio State.

It doesn’t get any simpler than that unarguable point.

http://www.cbssports.com/college-football/news/why-ohio-state-washington-made-college-football-playoff-over-penn-state-michigan/

https://en.wikipedia.org/wiki/Kirk_Herbstreit

https://www.landof10.com/ohio-state/kirk-herbstreit-and-joey-galloway-spar-over-penn-state-and-ohio-state

http://www.sports-reference.com/cfb/players/joey-galloway-1.html

http://www.gohuskies.com/schedule.aspx?schedule=249

http://www.ohiostatebuckeyes.com/sports/m-footbl/sched/osu-m-footbl-sched.html

https://almostdailybrett.wordpress.com/2013/11/21/rose-bowls-are-precious/

 

 

 

 

 

… Public universities have limited legal authority to unilaterally declare their campuses sanctuaries in defiance of federal law. Further, it is not clear how such defiance might affect receipt of federal funding (e.g., Pell, GEAR-UP, and Perkins), or what the repercussions might be for state funding.” – Central Washington University President James Gaudino

Four words: “defiance of federal law,” jump out at the author of Almost DailyBrett.gaudinomatthis

President James L. Guadino (left) with former Marine General, incoming Secretary of Defense and former CWU grad James N. Mattis.

These words and others in CWU President Gaudino’s well-written December 1 letter on “University Campus Sanctuary Status” pose a series of questions for both the adherents and the opponents of having Central Washington University (CWU) march down the same “sanctuary” path taken by public universities in California, Oregon and elsewhere.

Some of the questions which immediately come to mind are whether sanctuary university supporters still have not come to terms with the simple fact that Donald Trump is the president-elect of the United States.

Employing the Dr. Elizabeth Kübler-Ross model of the Five Stages of Grief and Loss, many have reached acceptance mode. Some are still bargaining (e.g., asking this week for the Electoral College to invalidate Trump’s election). Some are angry (e.g., protesting on inaugural day) and some are still in the first stage, denial (e.g., campus sanctuaries).

Does anyone believe for a nanosecond that Trump is not serious about immigration reform including building a wall and safeguarding our borders? It would be surprising, if President Barack Obama’s 2012 executive order on Deferred Action on Childhood Arrivals (DACA) is not rescinded by Trump in the first days, if not the first hours of his administration.

If that is indeed the case, and there is no reason to think it is not, then why would Central Washington and other universities “unilaterally declare” their campuses to be sanctuaries in direct “defiance of federal law”?

University of California students yell at chancellor Nicholas Dirks protesting proposed tuition hikes before a regents meeting, Thursday, Nov. 17, 2016, in San Francisco, Calif. (Karl Mondon/Bay Area News Group)

University of California students yell at chancellor Nicholas Dirks protesting proposed tuition hikes before a regents meeting, Thursday, Nov. 17, 2016, in San Francisco, Calif. (Karl Mondon/Bay Area News Group)

And what are the repercussions of deliberately violating federal law? President Gaudino mentions the possible loss of federal funding for student Pell grants, GEAR-UP and Perkins subventions, not to mention impact on state funds to the university. How many hundreds of thousands of dollars, if not millions, is the university risking, if CWU’s opts to become a “sanctuary” university?

How many students will be financially impacted by the loss of this funding? How will this negative reaction for deliberately defying the law — when it is not necessary — impact these students? Will they have to drop out of school? Have we even asked the question? Do we know? Do we care?

How will a campus sanctuary declaration impact the ability of CWU’s Advancement team in raising funds from alumni and friends? Should we consider that some existing and potential donors, if not a majority, would roll their eyes and close their check books if the university takes this action?

One of the reasons for sanctuary universities cited by proponents addresses protecting undocumented students, even though a litany of campus safeguards is already listed by President Gaudino in his letter.kate-steinle

Let’s take a second and ask another question: Has anyone on these campuses heard of the late Kate Steinle of your author’s former home town of Pleasanton, California? Her family is presently suing the “Sanctuary” City/County of San Francisco for defying federal immigration law, resulting in the violent death of their daughter.

If a CWU student is hurt, raped or murdered as a result of direct defiance of federal law by a sanctuary university, what is that university’s civil and/or criminal liability?

All this discussion should bring us back to the main point of contention: The systematic defiance of federal law. Almost DailyBrett does not equate sanctuary universities with the civil disobedience of the Civil Rights Era. Instead it’s a deliberate effort to flaunt existing law, which augers a predictable question:

What’s next when it comes to laws that fall out of favor with the sanctuary crowd? If we can pick and choose which laws to follow, and which to defy, how long will it take for society to collapse?

Do we really want to know?

http://psychcentral.com/lib/the-5-stages-of-loss-and-grief/

https://www.washingtonpost.com/opinions/higher-education-is-awash-with-hysteria-that-might-have-helped-elect-trump/2016/11/18/a589b14e-ace6-11e6-977a-1030f822fc35_story.html?utm_term=.fac990b5941f

http://www.npr.org/2016/12/05/504467169/university-of-california-pledges-to-fight-trump-on-immigration-policy

http://www.oregonlive.com/education/index.ssf/2016/11/university_of_oregon_psu_stand.html

http://registerguard.com/rg/news/local/34999544-75/university-of-oregon-vows-to-provide-sanctuary-to-its-legal-limit.html.csp

http://www.mercurynews.com/2016/12/02/kate-steinle-lawsuit-federal-judge-probes-stolen-blm-gun-in-familys-suit-against-government/

For the first time in the planet’s history, women are poised to serve as heads of state for three-of-the-five largest economies of the world: Angela Merkel, Kanzerlin of Germany; Theresa May, Prime Minister of the United Kingdom; Hillary Clinton, President of the United States.hillarytheresaangela

And let’s not forget the head of the U.S. Bank is Federal Reserve Chair Janet Yellen.

It’s great news for women as yet more glass ceilings are finally being broken on both sides of the pond … but the question needs to be asked: What’s not-happening with far too many men?

Is the rising tide for women raising all boats? The answer is far too men are up a creek without a paddle or at least that would seem to be the case.

Do these men even care?

Should they care?

What’s to become of this now troubled gender demographic?

The author of Almost DailyBrett grew up during the Pleistocene fully anticipating that he would support his spouse and assist in the raising of a family.normanrockwell

As a GEICO ad suggests, “It’s what you do.”

Or should we now say, “It’s what many of us used to do?”

Columnist and über-brain George Will recently wrote about the “quiet catastrophe” of one-third of working-age American men who are by choice “economically inactive.” The vast majority of these underachievers are idly sitting around day-in and day-out watching a daily average of 5.5 hours of TV, playing video games, and checking out digitally streamed movies.

In the meantime, the so-called “little woman” is out there working not to just “Stand By Your Man” as Tammy Wynette would suggest, but to fully support her idle spouse and her family too.

Almost DailyBrett was downright surprised to hear about women justifiably complaining about being required to support not only their children, but their lay-about husbands/boyfriends as well. According to the OECD, the United States leads all industrialized nations in inactive 25-54 men with the exception of Italy (Le Dolce Vida).malevideogames

The official Department of Labor Bureau of Labor Statistics first-Friday-of-the-month “jobs report” released for October 2016 reported a 4.9 percent unemployment rate, 4.6 percent for adult men and 4.3 percent for adult women.

These somewhat-positive numbers are unfortunately deceptive, unintentionally painting a rosier picture particularly for men. These results reflect only those who are actively participating in the labor force (e.g., employed, underemployed or out looking for a job) … and those numbers are declining.

Since 1948, the proportion of men 20-and-older without paid work has doubled to nearly 32 percent or one-out-of-every-three-working-age-males.

How many men aged 25-54 are not pounding the pavement? What’s their future? Are they merely running out the clock until the Grim Reaper arrives?

What’s on Netflix anyway?

“Economically Inactive”

“In America today, compared with 50 years ago, three times as many working-age men are completely outside the work force … Feeling superfluous is a blow to the human spirit. It leads to social isolation and emotional pain, and creates the conditions for negative emotions to take root.” — The Dalai Lama and Arthur C. Brooks

“Donald Trump is perhaps perverse evidence that some of his army of angry men are at least healthily unhappy about the loss of meaning, self-esteem and masculinity that is a consequence of chosen and protracted idleness.” – Washington Post Columnist George Will

Nicholas Eberstadt’s new monograph “Men Without Work: America’s Invisible Crisis” points to Social Security Administration stats that revealed one disabled non-worker for every 134 workers in 1960. Fast forward five decades and the number falls to one disabled non-worker for every 16 workers in 2010.couch-potato

Worse, in just seven years the number of those on disability has risen from 7.4 million in 2009 to a record 8.9 million now, a 20 percent increase. As a result of government assistance and support by other family members (e.g., women), Eberstadt said these non-working men between 25-54 years of age “appear to be better off than tens of millions of other Americans today, including millions of single mothers who are either working or seeking work.”

Almost DailyBrett does not want to be charged with merely stating the problem without offering a solution. The first point in developing a strategy to entice these males to get off their derrieres lies with the fact that the world does not value brute strength, ignorance and testosterone as it once did. Get over it.

The second is the service-driven economy is technology driven. If women can learn software and hardware, so can men.

The third is that men have been known to be competitors. It’s time to take a step back … yes, a step back and pick up the skills they need to succeed in this changing world.

As a college professor, the author of Almost DailyBrett arrives each morning and is greeted by women majority classrooms. They have rightfully chosen to compete and engage in lifelong learning. There is no reason why men can’t pull themselves away from the TV or video game console and do the same.

It’s no longer a “Man’s World,” but that should not mean the Battle of the Sexes has been won by one side at the expense of the other.

https://www.washingtonpost.com/opinions/americas-quiet-catastrophe-millions-of-idle-men/2016/10/05/cd01b750-8a57-11e6-bff0-d53f592f176e_story.html?utm_term=.d5320fbd3c83&wpisrc=nl_opinions&wpmm=1

http://www.bls.gov/news.release/empsit.nr0.htm

http://www.newsmax.com/Newsfront/social-security-disability-depleted/2013/12/17/id/542390/

https://www.tammywynette.com/

https://www.washingtonpost.com/opinions/jobless-by-choice–or-pain/2016/11/27/7075c720-b189-11e6-840f-e3ebab6bcdd3_story.html?utm_term=.7abf606ef0ef&wpisrc=nl_opinions&wpmm=1

 

 

 

 

“With best wishes to Kevin who understands what this is all about” – Jody Powell

“When the news seemed to me then and now, to be wrong, unsupportable, and unfair.” – President Jimmy Carter’s press secretary Jody Powellpowellsignature

One of my most cherished possessions is a personally signed copy of Jody Powell’s 1984 book about presidential public relations and the media, “The Other Side of the Story.”

Powell passed way-too-young (65) of an apparent heart attack seven years ago, making my copy of this hardbound book irreplaceable.

Today, the author of Almost DailyBrett assigns new PR students Powell’s remembrances of his brain-fart disclosure to the media of Jimmy Carter smacking a “the killer rabbit” with a canoe oar, “A Grave Mistake,” and more importantly do PR pros in extreme circumstances have “The Right to Lie”?powellbriefing

Powell is seen through the lens of history as one of the very best to serve as the chief spokesman and communications strategist for the leader of the free world. Without a doubt that will be Jody’s lasting legacy. Alas, he served a president who was besieged with 52 Americans held hostage in Iran, out-of-control inflation and economic malaise.

Despite Powell’s best efforts, Carter was excused from the presidency in 1980, winning only six states + DC or 49 electoral votes. Powell eventually shook off the loss, and provided wisdom to all PR pros with his “The Other Side of the Story.”

This simple title also should serve as a reminder to us all that with all issues, there is indeed another side to the story.

To my horror, your author remembers being told there is no other side of the story when it comes to a major criminal justice issue. My training as a political/business public relations professional is there are indeed two sides to every story, and you are simply not doing your job if you don’t comprehend the opposing argument.

How can you fashion a winning rebuttal?

Getting Out of Our Filter Bubbles

One of the tenets of public relations theory (don’t glaze over) is Cognitive Dissonance or the practice of re-examining a hard-felt position upon the presence of compelling new information. John F. Kennedy through his charm and conviction was able to gain support from Republicans despite setbacks (e.g., Bay of Pigs). Conversely, Ronald Reagan’s success and communication skills led to the formation of a new-at-the-time political force, The Reagan Democrats.

Does Cognitive Dissonance still apply today in our woefully divided, gridlocked society?

Looking into my crystal ball, will President Hillary Clinton be “primaried” (new verb) in 2020 by Bernie-Sanders-progressives, if she works with Speaker Paul Ryan? There is zero doubt that Clinton and Ryan see the world differently, but at the same time it is their job to work together for the benefit of the country.powellbook

 

In order to do just that, both sides need to appreciate there is indeed The Other Side of the Story. Even more germane, is this notion is at the heart of the Marketplace of Ideas.

For example, many decry the fact that an estimated 2 million are incarcerated in American jails and prisons, a disproportionate number hail from minority communities. Is that the only side of the story that matters?

As press secretary to former California Governor George Deukmejian, our administration doubled the size of the state’s prison system, which was a godsend considering the massive overcrowding issue the Golden State faces to this day.

Were we being mean, hateful and vindictive or were we responding to the public who did not want criminals in their neighborhoods and in the streets?

Are there indeed two sides (mass incarceration and public safety) to this criminal justice issue?

In a more intense sense, there is a reason why ISIS is so evil, so angry and so violent? Is there a side to their story we should try to comprehend? Yes. At the same time, we need to respond to their attacks on soft targets in the United States, Western Europe and the Middle East. We have our side of the story as well.

Almost DailyBrett knows instinctively that Donald Trump will soon and thankfully fade from the airwaves and digital screens. The ensuring period of global Schadenfreude will pass as well.

Will we reach a point in which we respect there really are two sides to virtually every story? When and if we do, we will become a much more civil society.

http://www.nytimes.com/2009/09/15/us/politics/15powell.html?_r=0

http://www.washingtonpost.com/wp-dyn/content/article/2009/09/14/AR2009091402738.html

https://almostdailybrett.wordpress.com/2010/11/03/the-right-to-lie/

 

 

Sometimes we are too quick to fast-forward, skip, turn-down or mute the sound when inevitable ads intrude into our lives.

We have all seen way-too-many-times-to-count the AFLAC Duck, Flo for Progressive, the Sprint dude and/or the AT&T dudette. We could almost scream.

fitzgeraldbachelor

And then every blue moon there is that one special ad, which makes us sit up, think deeply and maybe even brings a tear to the eye. And that very same ad may change the way we think about a given firm or a marketed product.

The University of Phoenix has major PR problems. The online college only graduates 17.5 percent of its enrollees. It charges an eye-opening $9,812 in tuition. Way too many former students have zero degrees, but they are saddled in thousands of dollars of debt (estimated $493 million total). Some CEOs believe that for-profit colleges are simply selling degrees, and their diplomas are not worth the fancy paper in which they are printed.

These are tough charges and allegations. And there lies the origin of perceived and real public relations issues for the University of Phoenix.

University of Phoenix stadium, site of this years Super Bowl.

University of Phoenix Stadium.

The University of Phoenix has the resources to have its name adorned on the stadium of the Arizona Cardinals in Glendale, Arizona. Which brings us to wide receiver Larry Darnell Fitzgerald, Jr., #11 of the Cardinals.

There is also no doubt that Fitzgerald will be enshrined in Canton. In his 12 years with the Arizona Cardinals, he has caught more than 1,000 passes for more than 13,000 yards and 101 touchdowns. The team came one eyelash from winning Super Bowl XLIII in 2009.

Bachelor of Science in Communication, 2016

And yet there is more to the Larry Fitzgerald story, much more. It concerns a promise to his mom. His mother, Carol, passed away from breast cancer in 2003. The two were not speaking to each other, which he now regrets.

Nonetheless, he remembered his promise. He opted for the NFL draft after only two seasons with the Pittsburgh Panthers. Despite all the fame and the reported $20 million contract, something was missing in his life, a college degree.

namathgrad

Maybe knowing it or not, he was following in the footsteps of some very famous “non-traditional” students: Joe Namath (Alabama), Isiah Thomas (Indiana) and Shaquille O’Neal (LSU) … and just this year, Larry Fitzgerald.

Namath finished his degree 42 years after leaving Tuscaloosa. Thomas fulfilled his commitment made in a legal contract drawn up by his mother, Mary, attaining his college degree from Indiana University. It was nearly a quarter-of-a-century between Shaquille departing LSU and receiving his degree.

What fascinates Almost DailyBrett is the drive that still exists for a few celebrity athletes, who have reached the top of their game and attained the enviable position of being financially set for life, who realize something is missing in their life – the satisfaction of a college degree.

Your author teaches at Central Washington University, which will never be confused with Harvard and Stanford. Having said that, it is exciting to realize how many of our students will be the first in their family to graduate with a bachelor’s degree and how many are “non-traditional” – beyond, sometimes way beyond, the traditional 18-24-year age range for most college students.fitzgerald

Larry Fitzgerald is a non-traditional student. Maybe the fact that University of Phoenix is primarily online made going back to college a little bit easier from an awkwardness standpoint. Something tells Almost DailyBrett that Fitzgerald is very comfortable in his own skin. Still he needed to fulfill his promise to his deceased mom.

Fitzgerald dials his mom’s landline and hears her voicemail greeting. He wants to appreciate her voice yet again. He then tells his mom he kept his promise, he graduated (the University of Phoenix diploma hangs on the wall). He loves her.

The fact that he graduated with a bachelor’s degree in communication brings a smile to the face of the author of Almost DailyBrett. The simple-and-effective “We Rise” tagline works from a marketing and branding standpoint.

There is no doubt that Larry Fitzgerald rose above the inclination to eternally procrastinate, to settle into a comfortable life, and to not fulfill his promise.

Thank you University of Phoenix and Larry Fitzgerald for telling this wonderful story. Hopefully, more than 29 percent of our population will be inspired to attain their bachelor’s degrees or even more.

https://www.youtube.com/watch?v=6fWLmf1O8oQ

http://www.larryfitzgerald.com/

http://www.phoenix.edu/

http://www.phoenix.edu/partners/larry-fitzgerald.html?intcid=mktg-home-page:hero:banner:top

http://www.nytimes.com/1987/05/11/sports/thomas-keeps-promise-to-mom.html?pagewanted=all

http://www.foxnews.com/story/2007/12/15/football-great-joe-namath-earns-college-degree-42-years-later.html

http://abcnews.go.com/Sports/story?id=100078&page=1

https://almostdailybrett.wordpress.com/2015/07/18/online-college-not-good-enough-for-pr/

http://www.washingtonpost.com/news/get-there/wp/2015/07/09/these-20-schools-are-responsible-for-a-fifth-of-all-graduate-school-debt/?tid=sm_fb 

 

Oregon has not fired a head football coach since 1976.

That streak will come to a close with the termination of Mark Helfrich.

Why? He presided over the end of the Golden Era of Oregon Football.helfrichbeard

Some will contend the musings of Almost DailyBrett and a growing chorus of Duck commentators are a reflection of Oregon fans being spoiled. Joey Harrington is the high-priest of this particular gospel.

You were a great quarterback for Oregon, Joey, but it’s time for you and other apologists to smell the coffee. Oregon’s demise is real and sustaining, and no amount of Uncle Phil money is going to change it.

Unless the present course is dramatically changed, Coach Helfrich and the majority of his staff need to be shown the door.

Consider yesterday’s very winnable game against Nebraska on the road.

The first two-point conversion attempt was successful. Great. Now let’s kick extra points. What? Helfrich kept going for two-point conversions and the team failed four consecutive times … and the Ducks lost by three? What did Einstein reportedly say about trying the same thing over-and-over again and getting the same result? The definition of insanity.

How many penalties did the Ducks incur? Five? 10? How about 13 for 126 yards? This sad result comes down to one conclusion: Coaching.helfrichriley

Now before you state that one-game does not constitute a trend, let’s examine the unmistakable trend. In Wall Street terms it is downward and to the right, time to sell the stock.

During Chip Kelly’s four years as head coach, the Ducks were 46-7, including a dominating 33-3 in the Pac-12 conference. Oregon went on to the Rose Bowl twice, winning one; won the Fiesta Bowl and came within a field goal of taking the “Natty.”

Now in his fourth year as head coach (the first one, trying to grow a beard), Helfrich is 35-9, including 22-5 in conference. Inheriting Chip’s recruits, including 2014 Heisman Trophy winner Marcus Mariota, the Ducks were 24-4 overall, 15-3 in conference in Helfrich’s first two years, winning another Rose Bowl and an Alamo Bowl.

Since losing the 2015 Natty to Ohio State in a blow out, the Ducks are 11-7. Last year’s defense gave up a school record 37.5 points per game, and this year’s “D” is no better. How can we forget that Oregon lost to Utah by six touchdowns at Autzen, and blew a 31-point halftime lead at the Alamo Bowl?oregontcu1

For the second time in two seasons, a one-and-done “grad” student is playing quarterback. Vernon Adams and Dakota Prukop are more than capable, but what happens to Oregon when the one-and-done sustains an injury (e.g., Adams)?

Ready to take on Washington, USC and Stanford, true freshman Justin Herbert?

Oregon is the storied program that has developed fabulous quarterbacks who played two, three or four years (i.e.., Dan Fouts, Chris Miller, Bill Musgrave, Joey Harrington, Kellen Clemens, Dennis Dixon, Darron Thomas and of course, Marcus “Heisman” Mariota).

How about recruiting a stud high school quarterback or two and letting one of them win the job? Travis Jonson from Servite was supposed to be the “guy.” He is running fourth string. Five-star defensive lineman Canton Kaumatule was supposed to make us forget Haloti Ngata. Instead, we are fondly remembering DeForest Buckner and deep-sixing any thoughts of Kaumatule in Canton.

Oregon arguably has the best facilities in the nation for football, a good reason why the team stays in the discussion despite being marooned in America’s geographic cul-de-sac, the Pacific Northwest. And yet, the program’s recruiting classes are dropping off under Helfrich and his staff, presently running #38 nationally and number five in the Pac-12 behind Arizona and Colorado.

Nebraska celebrated an NCAA record 350 consecutive sellouts in its 90,000-seat stadium this past weekend. Oregon is now working on a two-game streak of non-sellouts at 54,000-seat Autzen Stadium.

How many losses will the Ducks endure this season? The two gimmies, which were not as easy as they seemed on paper (i.e., the dreaded UC Davis Aggies and the vaunted Virginia Cavaliers) are in the books. The Pac-12 conference with its great offenses lies before Oregon. And how does Oregon with one of the worst defenses in the nation even get to the Las Vegas Bowl, let alone the Fiesta or Rose?

Better get out your green-and-yellow rosary beads, D-coordinator Brady Hoke.

Almost DailyBrett was rooting for Oregon before it was cool. This is your author’s 27th year as a season ticket holder and a Duck Athletic Fund member. No one can accuse this blog of representing only a fair-weather fan.

Having said that, the undeniable truth must be told. The Ducks are looking at three more losses and possibly five or more. A post-season — any bowl — is not assured. Want to take the “under”?

Oregon cannot sustain its success on Uncle Phil’s money alone. Coaching matters. Coach Helfrich and his staff are on the hot seat.

Wonder if UO Athletic Director Rob Mullens already has some names in mind when the inevitable change becomes … inevitable?

http://www.statesmanjournal.com/story/sports/blogs/martini/2016/09/17/oregon-ducks-loss-nebraska-100-percent-mark-helfrich/90601784/

http://www.oregonlive.com/sports/oregonian/john_canzano/index.ssf/2016/09/canzano_identity_crisis_at_ore.html#incart_river_home_pop

https://en.wikipedia.org/wiki/List_of_Oregon_Ducks_football_seasons

http://www.goducks.com/roster.aspx?path=football

http://www.oregonlive.com/ducks/index.ssf/2016/09/penalties_continue_to_add_up_f.html

https://almostdailybrett.wordpress.com/2012/08/16/rooting-for-oregon-before-it-was-cool/

 

 

“If a man says something in a forest, and there is not a woman to hear him, is he still stupid?” – No Attribution Necessary

“What’s the difference between men and government bonds? Government bonds mature.”

“How can you get a man to do sit-ups? Put the remote control in-between his knees.”

Last December, Time named German Kanzlerin Angela Merkel as its “Person of the Year.” And if Merkel does not stand for re-election next year, her most likely successor for the leadership of the Christian Democratic Union (CDU) is … Defense Minister Ursula von der Leyen.merkelursula

Just this week, Home Secretary Theresa May became the second woman to serve as Prime Minister of the United Kingdom. Her main competition came from Energy Minister Andrea Leadson.

And in November …

The United States of America may indeed elect Hillary Rodham Clinton as its first woman president, vanquishing über-male, Donald Trump. And her running mate very well could be Massachusetts Senator Elizabeth Warren. Two women could be at the vortex of American government for their very first time.

If you are scoring at home, Clinton’s election would result for the very first time in global history, three-of-the-top five economies in the world (U.S., #1; Germany, #4 and UK #5) with women heads of state. theresamay

Despite these breakthroughs for women, there is no denying there are some very important metrics in which men still exhibit hegemony.

According to the stately Economist, men constitute 97.6 percent of Forbes self-made billionaires; 95.2 percent of Fortune 500 CEOs; 92.8 percent of all the heads of governments (note before May and Clinton) and 91.4 percent of central bank governors (takes into account Janet Yellen serving as the head of the Federal Reserve).

The Economist also offers a flip-side to this equation. Men comprise 93 percent of the prisoners in the United States. They are 79 percent of the global murder victims. And they are exactly two-thirds of all the suicides worldwide.

Oh How the Pendulum Swings

“You see, man made the cars to take us over the road; Man made the trains to carry heavy loads; Man made electric light to take us out of the dark; Man made the boat for the water, like Noah made the ark.” – James Brown, It’s A Man’s Man’s Man’s World

There were days when agrarian economies held sway. Next up, there were industrial days of manufacturing and big iron: Advantage Men.

Welcome to today’s global, technology-driven service economy: Advantage Women.

Graduates react after being recognized for their degree during the University of Wisconsin-Madison spring commencement ceremony ceremony at Camp Randall Stadium in Madison, Wis., Saturday, May 16, 2015. (Amber Arnold/Wisconsin State Journal via AP)

Graduates react after being recognized for their degree during the University of Wisconsin-Madison spring commencement ceremony at Camp Randall Stadium in Madison, Wis., Saturday, May 16, 2015. (Amber Arnold/Wisconsin State Journal via AP)

Brute strength, brawn and testosterone-drive ignorance need not apply. Instead, life-long learning, attention to detail, and critical thinking are the necessary components to succeed for at least the remainder of the 21st Century.

And who is better prepared to meet these present-day challenges and realities? The jury is getting ready to render a verdict. Your author will take “the over,” women.

As a relatively new college professor, the preponderance of women students comes as no surprise.

Consider that women outnumber men on college campuses around the world, bar South Asia and sub-Saharan Africa. In OECD nations (Organization for Economic Cooperation and Development), men earn only 42 percent of university degrees. And boys are 50 percent more likely than girls to flunk math, reading and science, ominous indicators for men in our rapidly changing global economic landscape.

One could attempt to undermine Almost DailyBrett’s argument by correctly pointing to the fact that your author teaches public relations, integrated marketing, corporate communications and investor relations – all fields that are increasingly dominated by women. It has been reported that women now make up at least 70 percent, and maybe as high as 85 percent, of public relations practitioners.

Yes, there is still latent sexism and the gender pay gap has not yet been closed in public relations, but strategies abound to do just that (see Almost DailyBrett for one view). All is not perfect for women as at least one publication describes public relations shops as a Pink Ghetto.

Let’s state here and now, and not trivialize the reality: Women’s grievances about the past are warranted.

Having said that, the future direction is the friend of women. Can’t say the same for men.gender10

If brawn is less in demand …

If manufacturing is not coming back to our shores anytime soon (sorry Donald, you are wrong on this one) …

If global competition is here to stay …

If technology gadgets continue to replace humans …

If digital reigns supreme …

If the provision of essential services with a smile, rather than a grunt, is required …

Increasingly educated-and-talented women are winning and are going to continue to win.

This realization has resulted in the angst, anxiety and anger by literally millions of men (particularly older men), faced with limited futures and scant attention from women, who (not surprised) do not want to attach their respective futures to going-nowhere-fast men … just another mouth to feed.

Besides public relations, integrated marketing, corporate communications and investor relations, women now dominate accounting, real estate, local government, retail, nursing, food preparation, education … and the list goes on.

Almost DailyBrett must state the obvious: In the present Battle of the Genders, women are winning; men are losing.

Are there still issues and inequalities for women? Yes.

However, the wind is billowing in their sails. Men for the most part are dead in the water.

When Fall rolls around, I will greet three new classes and the majority of the students … will be women. Shocking.

For older men, who are pretty beyond the age of retraining let’s face it, your life is bleak.

For younger men, you have time to get with it, namely get into the classroom, throw off your macho chains and learn, learn and learn some more.

The life-long learning global economy should ultimately benefit all of us, but first everyone must prepare themselves for our always-on, technology-driven, service-delivery world.

http://www.economist.com/news/essays/21649050-badly-educated-men-rich-countries-have-not-adapted-well-trade-technology-or-feminism

http://www.nbcnews.com/storyline/brexit-referendum/theresa-may-bloody-difficult-woman-be-u-k-prime-minister-n608001

http://www.bbc.com/news/uk-politics-36737426

https://almostdailybrett.wordpress.com/2013/10/01/addressing-the-gender-pay-gap-in-public-relations/

https://almostdailybrett.wordpress.com/2014/10/10/karma-alone-wont-cut-it-for-women-in-the-workplace/

https://almostdailybrett.wordpress.com/2011/05/01/pr%e2%80%99s-endangered-species/

http://www.oecd.org/about/

http://nymag.com/thecut/2014/07/why-do-we-treat-pr-like-a-pink-ghetto.html#

https://www.youtube.com/watch?v=juTeHsKPWhY

 

 

 

 

%d bloggers like this: