Category: International Public Relations


The Dow Jones closed for the first time ever more than 27,000.

The S&P 500 recorded a record close exceeding 3,000.

The NASDAQ passed 8,000 and has been in and out of record territory.

America’s economy has been growing for 121 months, and the bull market is advancing at a record pace.

The combination of rising markets, nearly 3 percent annualized GDP growth, record low unemployment of 3.7 percent, inflation under 2 percent and interest rates set to decline under 2.25 percent will not last forever … but these factors are here right now.

Three years ago, Gallup projected that 52 percent of Americans own stocks and stock-based mutual funds. That 2016 figure preceded the election of Donald Trump and the corresponding rises in the Dow, S&P 500 and the NASDAQ.

Gallup also recorded that 37 percent of younger Americans under 35 are invested, reflecting overall cautiousness by millennials.

Earth to critics of Capitalism/advocates of Socialism: America’s investor class is not 1 percent, but more than half of all Americans (e.g., 170 million).

Almost DailyBrett is convinced these investor class market participation figures are low, reflecting the residual impact of the 2008 recession. They do not take into account our robust economic expansion, record low unemployment and un pequeno inflation.

In 2007, 65 percent of Americans invested in stocks and stock-based mutual funds. Your author will take the “over” that market participation number has now reached 60 percent, and continues to climb.

Whether they are active or passive investors, these Americans constitute a high-propensity-to-vote investor class. They vote on America’s future (and their own) through their investments mainly of U.S. based large caps.

Will America’s investor class, those who own stocks and/or stock-based mutual funds decide a continued or new direction of the nation?

Some poor souls seem to correlate America’s investors with a Monaco-sized sliver of our population. Woe is to those who do not invest.

Socialism and its media allies assert that those with greater discretionary funds are more prone to invest in markets. Why do they believe this undeniable fact is a revelation?

While some prefer to make a racket protesting before the cameras in the streets, others … millions of others … are quietly investing in living longer, their health care, their children’s education and their happy retirement.

As they say on the airlines: “Put on your own mask, before assisting others.” These Americans with discretionary income have the ability to contribute to charities and donate resources to make America a better place.

With every key stroke on a retail trading site (e.g., Charles Schwab, TD Ameritrade, eTrade) or making another contribution to their personal IRA or their 401K at work, these hard-working Americans are quietly making a stand.

They proudly believe in buying low and selling high. They have the economic freedom to earn a profit.

They are economic freedom loving individuals taking direct control of their futures.

Almost DailyBrett wonders why these good decent hardworking overachievers are being vilified simply by putting their hard-earned, already taxed discretionary dollars to work.

America’s Investor Class is the Salt of the Earth and the Backbone of America, if you don’t mind a few metaphors.

Defending Economic Freedom

Why is “profit” such a dirty word to so many?

Doesn’t profit or bottom line mean a business … can stay in business?

Don’t jobs, opportunities, security and yes, tax revenues, alight from successful enterprises?

And yet Almost DailyBrett is becoming increasingly troubled by the onslaught against America’s investor class, and the war on economic freedom.

As we continue into the “silly season” of American politics, we hear proposals to raise tax rates to 70 percent or more, impose a 2 percent “surcharge” on assets, introduce a 0.1 percent tax on each and every stock, mutual fund and bond trade.

There are those who want to eliminate private health insurance for 180 million, provide taxpayer health care for illegal aliens, introduce an 18 percent Value Added Tax (VAT) to fund Universal Basic Income (UBI) for those who want to play video games all day.

Heaven forbid, but these silly season proposals could become the laws of the land. The more capital that is redistributed by a predatory government is less money for America’s Dreamers, the Investor Class.

Some complain about income inequality, when 73 percent of college graduates (B.A. or above) and 83 percent of advanced degree recipients (M.A., M.S., Ph.D) invest in markets. One can make a compelling argument that education leads to a separation between the haves and have nots of discretionary income and thus, the investor class.

Should we shut off access to education to achieve social justice? Or should we teach students to understand and intelligently invest in markets?

Almost DailyBrett believes we should adopt policies to expand America’s Investor Class and defend Economic Freedom.

The nearly 170 million members of America’s Investor Class are high propensity. They will vote in 2020.

Wonder which party and candidates will earn their votes?

https://news.gallup.com/topic/stocks.aspx

https://news.gallup.com/poll/233699/young-americans-wary-investing-stocks.aspx

https://www.financialsamurai.com/what-percent-of-americans-own-stocks/

https://almostdailybrett.wordpress.com/2019/03/10/my-congressman-wants-to-double-tax-our-retirement/

https://www.foxnews.com/opinion/newt-gingrich-trump-democrats-pelosi-mcgovern

 

 

 

“Now was I wrong a few weeks ago, to somehow give the impression to people that I was praising those men (i.e., James Eastland and Herman Talmadge) who I successfully opposed time and again? Yes, I was. I regret it. I’m sorry for any of the pain or misconception that I caused anybody.” – Former Vice President Joe Biden

Poor Joe Biden.

Has he become an elderly Dan Quayle in the headlights?

When will it be time for his next apology to anybody and everybody?

Can he apologize his way to the Democratic presidential nomination, let alone the presidency?

Reflecting on the June 27 Democratic debate, California Senator Kamala Harris berated Biden for working with the two segregationist senators, and for openly opposing busing. She more than implied that he was weak on racism.

Old habits die hard. During the debate Almost DailyBrett was whispering, ‘Obama … Obama’ and ‘Busing failed. It was well-intentioned (the road to hell is paved with good intentions), but it failed miserably.’

For some reason a seasoned politician with a career going back at least to 1972, seemed verbally paralyzed on the stump.

Earlier this week, Biden finally said:

“They (opponents) don’t want to talk much about my time as vice president. It was the honor of a lifetime to serve with a man who was a great president, an historic figure, and most important to me, a friend. I was vetted by him and selected by him. I will take his judgment of my record, my character and my ability to handle the job over anyone else’s.”

Too little too late, Joe.

It’s time for a refresher course in media training, Joe. We are assuming you want to be president. Right?

Are you sure about that, Joe?

Can you fight off your younger, more agile competitors for the Demo nomination, not to mention the biggest bully of them all, one Donald John Trump?

Acknowledge-Bridge-SOCO

The best media trainer on this planet is Anne Ready of Ready for Media in Malibu, California.

She pioneered the concept of acknowledge the question, bridge to your answer, and deliver your SOCO (Strategic Operating Communications Objective).

Your SOCO response is your agenda.

Biden knew going into the June 27 debate, he was going to be questioned about his collaboration with segregationist Democratic Senators James Eastland of Mississippi and Herman Talmadge of Georgia.

Even though he is a white, straight male (all demographic negatives for the Demo presidential nod), what is Joe Biden’s ace in the hole?

He was chosen and served as vice president to America’s first president of African-American dissent.

Envision Joe Biden looking right into the eyes of Senator Harris last month and saying: ‘When Barack Obama was seeking a running mate, he chose me. I served President Obama and our country with distinction for eight years. I am proud of my longstanding record on Civil Rights.”

Bingo. Joe Biden just uniquely separated himself from the pack. No other Democrat can make that (Obama-Biden ticket) assertion.

Almost DailyBrett is 100 percent certain Kamala Harris would come back with a rejoinder – heck, she’s an attorney — including the glorification of the failed busing social engineering experiment.

Macht nichts!

Biden would have been seen as defending his turf with a strong Acknowledge-Bridge-and-SOCO (e.g., Obama VP) response.

The stories would have undoubtedly still focus on Kamala challenging the former vice president, but they wouldn’t have been so lopsided. There would have been two strong sides to the televised exchange.

Motor City Meltdown? We Have A Problem, Houston

The second Democratic debates, hosted by CNN, will be held in Detroit, July 30-31.

The third round, moderated by ABC, will be located in Houston, Sept. 12-13.

Will the “frontrunner” be ready for these crucial encounters? Their is little doubt that Kamala Harris and others are sharpening their verbal knives.

As political strategist Mary Matalin said repeatedly: “Politics is a contact sport.”

How will we know that Biden is truly serious about running for president? He was Hamlet in 2016.

The answer lies with Acknowledge, Bridge and SOCO.

https://www.politico.com/story/2019/07/06/biden-apologizes-segregationist-2020-1399254

https://www.theatlantic.com/politics/archive/2019/06/biden-segregationist-eastland-talmadge/592228/

https://www.nytimes.com/2019/07/09/business/media/democratic-debate-abc-houston.html

https://www.readyformedia.com/about-us/anne-ready/

https://www.readyformedia.com/what-no-media-training/

https://almostdailybrett.wordpress.com/2019/07/01/busing-nostalgia/

https://almostdailybrett.wordpress.com/2018/10/27/what-happened-to-the-exceptional-nation-that-twice-elected-barack-obama/

 

 

 

Nike Becomes First Corporation To Secede From The Union

Company Calls For Nike Athletes To Not Salute American Flag, Sing National Anthem

BEAVERSTON, OR – July 4, 2019 – Fresh off its historic decision to suspend sales of Betsy Ross inspired Colonial American flag shoes, Nike today announced the world’s leading athletic apparel company has seceded from the United States of America.

Starting today, the company will only fly the Nike “Swoosh” at its corporate campus in the Portland metropolitan area.

In addition, Nike (NYSE: NKE) called upon all major sports leagues, including the NFL, NBA, MLB, and FIFA, to immediately cease the display of the American flag and the playing of the “Star Spangled Banner” at all sporting venues in which Nike athletes compete.

The company also encouraged its sponsored athletes to refrain from any gesture or action, which constitutes approval or respect for the red, white and blue symbols of repression, injustice and the culture of toxic masculinity.

Nike said it was making its July 4 independence declaration on behalf of its employees, shareholders, suppliers, distributors, but most of all its athletes, starting with the U.S. Women’s National Team (USWNT) competing this coming Sunday July 7 against The Netherlands at the World Cup final in Lyon, France.

“We have designed a special kit for our soccer gals that drops any-and-all colors and logos associated with the United States of America to instead only include the iconic Nike “swoosh,” said Nike Chief Executive Officer Mark Parker. “Instead of red, white and blue, the Nike Women’s National Team (NWNT) will ‘Just Do It’ in specially designed sport jerseys, which are the same color as Megan Rapinoe’s hair.”

Nike’s eminently qualified empirical historian who sacrificed everything, Colin Kaepernick, recommended the company immediately pull from all store shelves the offensive American flag  shoes with their 13 stars and stripes weaved in 1776 by Betsy Ross. Kaepernick lectured Nike complicit management the flag was directly associated with all things wrong — past and present — about America.

Parker said management unanimously implemented this request, but also wanted to do more, much more. The company CEO said the Board of Directors determined that Nike athletes should no longer be compelled to stand at attention before the American flag or be forced to sing the national anthem.

“The best way to solve this problem was for Nike to strongly request to all sports governing bodies refrain from displaying so-called ‘Old Glory’ and playing the overrated “Star Spangled Banner,” said Parker. “We also decided to undertake the boldest patriotic step ever contemplated by any publicly traded company: We have declared our independence from the United States of America.”

Similar to Vatican City within the outer confines of Rome or Monaco enveloped by neighboring France, the company’s Beaverston campus surrounded by the United States of America will be the home of the world’s first ever corporate nation: Nike. The “Benjamin” will continue to serve as Nike’s official currency.

The Stars and Stripes will be lowered at dusk for the last time today, July 4.

Long will fly the “Swoosh” flag over the Nation of Nike.

God Bless Nike!

About NIKE, Inc.

NIKE, Inc., based near Beaverston, Oregon, is the world’s leading designer, marketer and distributor of politically correct athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The Nation of NIKE, Inc. subsidiary brands include Nation of Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Nation of Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information about NIKE, Inc.’s declaration of independence and its decision to never again fly the American flag on the campus of its new country, please visit http://kaepernick.nike.com. Non-Americans can also visit http://news.nike.com and follow @NIKE.

https://www.gq.com/story/nike-betsy-ross-shoe-colin-kaepernick

https://www.cbsnews.com/news/nike-reportedly-pulls-betsy-ross-flag-shoes-over-concerns-from-colin-kaepernick-reports-today-2019-07-01/

https://www.washingtontimes.com/news/2019/jul/4/editorial-nike-disrespects-betsy-ross/

https://www.washingtonpost.com/opinions/act-four/when-racists-try-to-poison-our-national-symbols-we-shouldnt-just-surrender/2019/07/03/926a225e-9dcc-11e9-b27f-ed2942f73d70_story.html?utm_term=.c4063e96def0

This Independence Day, Nike Appeases America Haters and Dictators

https://almostdailybrett.wordpress.com/2018/09/04/nike-takes-a-knee/

https://almostdailybrett.wordpress.com/2018/09/25/culture-of-toxic-masculinity/

https://almostdailybrett.wordpress.com/2013/08/03/university-of-nike/

 

You (Joe Biden) also worked with them (Senate colleagues) to oppose busing. There was a little girl in California who was part of the second class to integrate her public schools and she was bused to school every day. That little girl was me.” – California Senator Kamala Harris scolding former Vice President Joe Biden

The original decision in Brown v. Board of Education had not been a decision to integrate schools but to desegregate them – to free black children in any neighborhood where they lived to enter that neighborhood’s school.” – Pulitzer Prize Winning Author Theodore H. White

Linda Brown (1942-2018) wanted to go to her Topeka (Kansas) neighborhood school. As a result of the U.S. Supreme Court’s historic 1954 Brown v. Board of Education decision, Linda was able to attend the now desegregated school in her community.

Twenty years later, a litany of activist court decisions compelled states, local school districts and governments to embark on an unprecedented social engineering scheme to integrate schools. The contentious result was the busing of children, based solely upon their skin color, away from their local schools to some school in a distant locale.

Busing actually united black and white parents, who undoubtedly asked a basic question: ‘Why can’t my child go to the school right down the street?” The experiment failed; it failed big time.

Senator Harris is nostalgic about her crosstown bus rides. She supports bringing back busing, exactly 10 years after Barack Obama became the first African American to take the oath of office as president of the United States.

Almost DailyBrett remembers Obama’s 2009 inaugural celebration. The United States proved once again, it is indeed an exceptional nation. Alas, that time and euphoria were short-lived. As George C. Patton reportedly quoted, “All glory is fleeting.” Just didn’t think the good feelings would go away so quickly.

Kamala Harris’ campaign confirmed this week: She supports the return of race-based busing.

Bernie Sanders once vehemently opposed busing. We now know a Sanders administration would seriously consider bringing back … busing.

When the next debate moderator asks Democrats for a show of hands, this time on busing, wonder how many of Kamala’s presidential campaign colleagues will bravely support the restoration of busing?

Will busing restoration make it into the Democratic Party Platform? Almost DailyBrett is taking the “over.”

And for those who dare openly cringe at the second coming of divisive busing, will they be labeled as “racists” for their honesty? Bet on it.

“Liberal Train Wreck” – Former Delaware Senator Joe Biden on Busing

“It’s a failure, it didn’t work.” – President Ronald Reagan on court-enforced busing.

“I oppose busing. It’s an asinine concept, the utility of which has never been proven to me.” – Senator Joe Biden, 1975

Motorcycle police escort school buses as they leave South Boston High School at the end of sessions on the second day of court-ordered busing, Sept. 14, 1974. Some buses were stoned and several arrests were made. (AP Photo)

Do you ever wonder why so many are fearful of government?

Brown v. Board of Education paved the way for Linda Brown and millions of other school children to attend their local school. Our schools were desegregated.

Busing did not accomplish integration. Instead, parents across the nation (e.g., Boston) asked a basic logical question: “Why can’t my child go to our neighborhood school? Is that too much to ask?”

Senator Harris may be nostalgic for her 40, 45, 50-minute or one-hour-long bus rides, but nonetheless she differed with Civil Rights pioneer, Linda Brown.

Linda just wanted to go to her local Topeka, Kansas school, and that’s exactly what happened.

Will anyone running for president have the fortitude to absorb the predictable “racist” charges, courageously take a stand against a busing practice that did not work and will not work?

Almost DailyBrett can think of at least one candidate, who is up to the challenge.

https://www.npr.org/sections/thetwo-way/2018/03/26/597154953/linda-brown-who-was-at-center-of-brown-v-board-of-education-dies

https://www.washingtonpost.com/politics/joe-biden-called-busing-a-liberal-train-wreck-now-his-stance-on-school-integration-is-an-issue/2019/06/28/

https://www.washingtonexaminer.com/news/kamala-harris-favors-reinstating-school-busing-but-has-no-plan-to-show-for-it

https://www.washingtonexaminer.com/news/bernie-sanders-dodges-questions-on-busing

https://almostdailybrett.wordpress.com/2018/10/27/what-happened-to-the-exceptional-nation-that-twice-elected-barack-obama/

Walking along Berlin’s Tiergarten park trails, one must be wary of stepping in the Hundehaufen.

On virtually any street in the permissive sanctuary city San Francisco, one is hard pressed to avoid encountering Peoplehaufen as well as needles and refuse.

San Francisco has long been a donut with a hole in the middle. The multi-millionaires of Rincon Tower literally must negotiate homeless, druggies and poop droppings to enter and leave their trendy lofty pads. The middle class is nowhere to be found.

Has a stinking pile of human poop replaced the brown bear as California’s mascot?

Is the abandoned high-speed train from nowhere (e.g., Bakersfield) to nowhere (e.g., Merced) become another metaphor for a one-party autocratic state in which so much as gone so wrong, way too fast?

The Golden State with about 12 percent of the country’s population is the “home” to approximately 135,000 homeless or 22 percent of the nation’s total.

For the first time after the 2010 census, California did not gain a new congressional district (electoral vote). After the next census, the Golden State will contract by one congressional district, and actually lose an electoral vote.

Part of the reason is a serious undercount (unreporting undocumented folks) by the state’s population experts. The other reason is people are leaving (net 1 million or 2.5 percent of California’s American resident population outflow in 10 years ending in 2016), accelerating the growing Golden State diaspora.

California will move from 55 to only 54 electoral votes – still the most in the nation – and yet the 40-million person state has less sway over the presidential general election winner.

The blue state is in the bag. Republicans can still raise money in California – The Mother’s Milk of Politics – only to spend it in states that matter (i.e., Wisconsin, Michigan, Pennsylvania, Ohio, Florida).

California can still brag about its fantabulous weather, the software and hardware geeks of Silicon Valley, and how its $3 trillion GDP places California only behind the U.S., China, Japan and Germany in business productivity (not business climate).

The only problem with these assertions is they were all true back in the 1980s, when the author of Almost DailyBrett served for eight years as a chief message developer and spokesperson for California Governor George Deukmejian.

California was a “Great State” with a “Great Governor” back then. You can’t make that assertion today, not even close.

In the following decade, your author served in a similar capacity for Silicon Valley’s largest industry, the microcircuit designers and manufacturers.

Being modest, Almost DailyBrett knows a thing or two about California. Alas your author, similar to so many others is viewing California with great regret across state lines (e.g., no sales tax, lower cost Oregon).

Speaking ex-cathedra, the chances are slim and none – and “Slim” is out of town – that your author will ever again reside in über-congested California with its stratospheric property values, staggering high taxes of every sort imaginable, and intractable problems including rampant homelessness, acute Central Valley poverty, illegal immigration and yes, poop on the streets.

Want to purchase for $840,000 or more a 1,000-square feet fixer-upper 1905-era bungalow with an annual $9,000 property tax bill in God-awful San Jose? Undoubtedly, it is freeway close to your work in bucolic Milpitas five miles away. It will only take 45-minutes to get there.

No Checks. No Balances

“Power tends to corrupt, and absolute power corrupts absolutely.” – John Dalberg-Acton, English politician, historian and writer

California is in dire need of an “Iron Duke.”

Alas, the Duke passed away and undoubtedly resides in heaven. What could he be thinking as he looks down at what was once the greatest state in the nation on his watch, only to see it easily passed by no-state income tax Texas and Florida?

Governor George Deukmejian refused to raise taxes to close a $1.5 billion deficit, a going away gift from his predecessor Jerry Brown. California’s vibrant economy with all Golden State geographies contributing, retired that staggering debt (1980s dollars) in less than one year without demanding taxpayers dig deeper into their wallets.

Next month, California will once again increase its highest gas taxes in the country (an excise tax of $0.473 on top of a $2.25 per gallon state sales tax). The state income tax regime ranges from 1 percent to 13.3 percent. The sales tax in Los Angeles County is (gasp), 10.5 percent.

Believe it or not, San Francisco City County is lower at 8.75 percent.

In 10 days, California with its record $21.5 billion surplus will surpass New Jersey as the state imposing the largest tax burden on its citizens. Something is not working in California. Will another tax, another entitlement, another social engineering scheme save the day?

Similar to other one-party “C” states (i.e., China, Cuba), California needs a loyal opposition, a few brave souls to demand that homo-sapien poop on the streets is not an acceptable representation of what once was, The Golden State.

Heroes are hard to find in Sacramento these days.

Oh heck, let’s just enjoy another California $15 six-pack with 10.5 percent sales tax and mandated deposit fee. Cheers.

https://www.nationalreview.com/2019/06/california-third-world-state-corruption-crime-infrastructure/

https://www.latimes.com/business/la-fi-california-economy-gdp-20180504-story.html

https://www.latimes.com/politics/la-pol-sac-skelton-democrats-census-trump-2020-20180125-story.html

https://lao.ca.gov/laoecontax/article/detail/265

https://almostdailybrett.wordpress.com/2019/04/01/californias-rarefied-air-tax/

“Neutrality for the sake of neutrality doesn’t really serve us in the age of Trump.” – Jim Acosta, author of “The Enemy of the People”

“The (CNN) chief White House correspondent is saying out loud that Trump is so dangerous that he cannot be neutral, which is another word for ‘fair.’” – Howard Kurtz on Acosta’s “stunning admission”

Mirror, mirror on the wall, who is the least fair of them all?

Jim Acosta is the greatest correspondent in the history of the planet, and if you don’t believe Almost DailyBrett … just ask him.

His network and many others are invested in demise of one Donald Trump, never mind the 62 million Americans who voted for POTUS #45 in 2016 or more importantly, the 306 electoral votes he compiled.

Story ideas that are favorable to the president are discarded or damned with faint praise, and any morsel — no matter how sketchy the source — is seized upon by the frothing apex predators at CNN and other liberal networks.

They were certain that Madam Secretary would win the presidency.

They were counting on Robert Müller to produce a report that would end the age of Trump.

They are rooting and championing any Democrat with a heartbeat and pulse running for president.

Almost DailyBrett started his studies at the USC School of Journalism in the heady media days following the Watergate Scandal and the resignation of Richard Nixon.

The standard as enunciated by the Most Trusted Man in America, CBS anchor Walter Cronkite, was the imperative to secure and accurately present both sides of every story … whether you agreed with one side or the other.

The same applied to CNN’s universally respected anchor Bernard Shaw, who posed tough penetrating questions to leaders on both sides of the aisle.

Skepticism was essential. Cynicism was to be avoided. Objectivity was the Holy Grail. The goal was to follow the story to where it ultimately led, and then to present both sides clearly and succinctly. You were expected to be professional and neutral.

That doesn’t mean there wasn’t analysis born out of the facts on both sides of a given issue. The commentaries of Erik Sevareid of CBS are still classic … even though by making this reference your author’s age is showing.

Reporters Decide Right and Wrong?

“ … He (Acosta) told Publishers Weekly there aren’t two sides to the story when it is a matter of right and wrong. Right and wrong in the opinion of journalists? Sure!” – Howard Kurtz

No one cares about the personal opinion of a journalist, even the chief White House correspondent for CNN.

As Clint Eastwood, playing the role of “Dirty Harry” so famously said: “Opinions are like assholes, everyone has one.”

There aren’t two sides to every story? Hello?

Sorry to mount the soap box: Almost DailyBrett totally, utterly and completely rejects that premise.

Remember taking Pro Seminar, an exhaustive review of communication philosophy, at grad school at the University of Oregon. Your author never took upon himself to determine the Kantian differences between right and wrong for consumers of mass communication. That lofty aspiration was simply above Almost DailyBrett’s pay grade.

Diva Journalism?

When you take an unhealthy mix of narcissism and combine with a nightly anti-Trump harangue, you come up with the ultimate White House Press Corps’ diva, Jim Acosta.

Jim Acosta may actually be besmirching the good name of … arrogance.

Acosta’s 354-page first-person-singular tome with 100 “I” references and 25 “me” mentions is a celebration of CNN’s chief White House correspondent’s service to the country, the planet, the galaxy and the universe.

Will Almost DailyBrett break down and shell out nearly 20 bucks and purchase Acosta’s, “The Enemy of the People: A Dangerous Time To Tell The Truth in America?”

Wonder how much the Acosta page-turner will cost a year from now at the discount book rack at Walmart?

Almost DailyBrett Editor’s Note: The credit for “Hero of His Own Book” goes directly to Howard Kurtz, who used these exact words during his Media Buzz review of Jim Acosta’s book. Kurtz is a long-time and widely respected critic of political media for the Washington Post, CNN and Fox News.

https://contemptor.com/2019/06/16/fox-news-media-analyst-jim-acosta-should-be-grateful-to-trump-for-raising-his-profile/

https://www.foxnews.com/opinion/dan-gainor-media-obsessed-with-polls-and-trump-comments-on-campaign-aid-acosta-obsessed-with-acosta

https://almostdailybrett.wordpress.com/2019/04/09/the-death-of-objective-journalism/

https://almostdailybrett.wordpress.com/2018/02/15/oppositional-journalism/

https://almostdailybrett.wordpress.com/2019/03/26/oppositional-journalisms-victory/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

https://almostdailybrett.wordpress.com/2018/11/08/lose-lose-journalism/

https://almostdailybrett.wordpress.com/2019/04/24/what-happened-to-bernie-shaws-cnn/

 

 

 

“In the darkness, we found the light. Introducing a new era of electronic driving.” – Volkswagen’s new advertising campaign tagline

“Hello, darkness, my old friend; I’ve come to talk to you again …” – Paul Simon and Art Garfunkel’s, “The Sounds of Silence”

Is the best defense a good offense?

Is the most effective present-day defense utilizing a Baby Boomer anthem and harkening back to the 1960s with its brightly colored Volkswagen Beetles and (Hippie) Microvans?

After being rightfully bashed and bloodied starting in the autumn of 2015 for deploying defeat software to deceive anti-pollution testing of its vehicles (Volkswagen, Audi and Porsche), heads rightfully started to roll at Volkswagen AG corporate headquarters in Wolfsburg, Germany.

On the line with “Dieselgate” was Volkswagen’s brand, but also the reputation of Germany’s legendary designers and engineers. Consider, there is probably no nation on earth that prides itself more than Germany for its commitment to the environment (note the recent electoral successes of die Grünen).

The Volkswagen cheating scandal was akin to catching a falling knife. Using another well-worn metaphor, the shocking story has legs and has been running unabated for nearly four years.

The scandal started in September, 2015 when the U.S. EPA charged Volkswagen with using illegal (air quality testing) manipulation devices. A related Department of Justice (DOJ) investigation was launched. Volkswagen’s chief executive officer Martin Winterkorn was fired.

A continuous chorus of charges, fines, lawsuits, increased governmental regulation, falling stock prices and recalls mounted against Volkswagen and its Audi and Porsche subsidiaries. Last year, German authorities indicted Winterkorn on aggravated fraud charges.

Almost DailyBrett noted that Volkswagen did not follow to the letter the four basic tenets of Crisis Communications: Tell The Truth, Tell It All, Tell It Fast and Move On. In many ways Volkswagen management was just hoping this mess would simply subside.

Volkswagen management, employees, shareholders and even Kanzlerin Merkel and the German government had to confront the metaphorical Scheisse-Sandwich … you don’t nibble.

Back To The Drawing Board

At some point, the world’s largest automobile designer/manufacturer would have to go back on offense.

In doing so, Volkswagen realized it could not assume a business-as-usual approach.

Ultimately, Volkswagen appreciated that it has to acknowledge its wrongdoing, beg for forgiveness, and somehow, someway commence the hard work of rebranding … essentially moving on.

Volkswagen of America hired New York’s Johannes Leonardo advertising agency, and secured the rights to “The Sounds of Silence.”

The question posed to VW management: Can a major ad buy (part of a reported $2 billion campaign) for its 1:45 second spot featuring a Baby Boomer/Yuppie anthem make everything right in the world for Volkswagen?

In and of itself, the answer is obviously: no.

Almost DailyBrett has always believed that Volkswagen is engaged in a marathon, not a sprint. Volkswagen’s story, which began in 1937, deserves another chapter.

Americans are credited for being an understanding people. They will not forget, but are they willing to forgive and give … even a corporate entity … another chance?

The Johannes Leonardo creative, which debuted with the NBA Finals and the NHL’s Stanley Cup last week, is edgy as it literally starts in the darkness with a news announcer directly referencing the Volkswagen scandal.

One suspects that securing VW’s management approval for an open acknowledgement of moral failure was easier said than done. As Chairman Mao found out, the long-march back starts with the first step.

In our world of advertising bombast and overkill, it’s the extremely clever advertisement that stops the viewer in his or her tracks and commands attention.

The dark Sounds of Silence images convey going back to the drawing board. The result is the coming resurrection of the VW microvan … a concept vehicle for now … with the message the company’s environmentally friendly electric vehicle does not contribute to climate change. Volkswagen envisions 22 EVs (electric vehicles) by 2028, and becoming carbon neutral by 2050.

Volkswagen has stumbled for nearly four torturous years. The questions are with its new ad campaign and beyond: Has the company finally learned its lesson, and are we as consumers willing to forgive, while certainly not forgetting?

https://www.youtube.com/watch?v=qEvNL6oEr0U

https://www.fastcompany.com/90359361/volkswagen-aims-for-feel-good-redemption-in-new-major-ad-campaign

https://www.caranddriver.com/features/a27784322/vw-hello-light-commercial-column/

https://www.cleanenergywire.org/factsheets/dieselgate-timeline-germanys-car-emissions-fraud-scandal

https://www.nytimes.com/2019/04/15/business/winterkorn-volkswagen-emissions-scandal.html

https://www.forbes.com/sites/davidkiley5/2019/06/06/vw-goes-back-to-the-future-in-new-ad-campaign-to-put-dieselgate-in-rear-view/#1026a00d3aa5

https://www.vw.com/

http://johannesleonardo.com/

“Poor old Germany. Too big for Europe, too small for the world.” – Henry Kissinger

“It is for the rising German generation … unanimously announcing their desire: not for a German Europe, but for a European Germany.” — Thomas Mann

Germany is not a chill place.

Don’t get Almost DailyBrett wrong, you certainly can have a great time in Germany (e.g., beer gardens in München, wine in castles along the Rhine).

Having said that: There is no que será, será; in Deutschland.

Since 1945, the Germans have transformed their once-devastated, occupied and divided land and through their legendary industriousness into the #4 GDP ($3.68 trillion) in the world, and the nation with the second largest trade surplus at $274 billion.

The question for today’s discussion: Why is today’s Germany cool, calm and collected compared to its once three Western occupying allies: United States, United Kingdom and, France?

Watching ARD’s Tagesschau night-after-night, your author is struck by the absence of angry talking Teutonic heads. Certainly, Germany has its share of weighty issues and political power pontificators, but there are no discussions of glorious defeat impeachment, broken down Brexit negotiations or roaming gilets jaunes (yellow vests) in the streets.

Emmanuel Macron’s En Marche promised to reform France. He quickly found out the reality of how difficult it is to change the nation that has turned defending the status quo into an art form.

Some have questioned whether the United States will ever have a woman president, three years after the stunning defeat of Hillary Clinton. Almost DailyBrett is confident the answer will eventually be “yes,’ just not Madam Secretary or any reasonable facsimile.

Theresa May serves as the U.K.’s second woman prime minister for another week, but she was eventually beaten down by as The Economist’s cover proclaimed, “The Mother of All Messes.”

Moving one time-zone to the east, one finds Kanzlerin Angela Merkel finishing her fourth term … no later than 2021 … as the first woman leader … and most likely not the last for das Vaterland.

Even though her decision to allow 1 million or more asylum seekers into Germany in 2015 was obviously too much, too fast and … let’s face it … a mistake, she will nonetheless go down in history as one of the country’s best chancellors.

Feminizing The Fatherland

Merkel has turned down the temperature in Germany. The nation even in the face of its horrific recent history (e.g., 1933-1945) has seemingly completed its Vergangenheitsbewältigung or dealing with the past.

Germany has finally become a normal country, and serves as the rock in the middle of the wobbly European Union. Britain may eventually leave the EU, but Almost DailyBrett expects the German-French leadership duopoly to endure.

Your author was amazed about the Tagesschau (Daily Show) news coverage of the resignation of the leader of the Social Democrats (SPD) Andrea Nahles in the wake of the party’s poor results in the European Commission and Bremen election.

BERLIN, GERMANY – DECEMBER 07: Malu Dreyer (L) and Manuela Schwesing (R), vice-chairwomen of the of the German Social Democrats (SPD), attend the federal party congress on December 7, 2017 in Berlin, Germany. (Photo by Carsten Koall/Getty Images)

She was replaced for now by two women: Manuela Schwesig, Malu Dreyer and one hombre Thorsten Schäfer-Gümbel.

Germany’s other parties were quick to offer commentary and respect to Nahles, and their leaders were for the most part women: Merkel and Annegret Kramp-Karrenbauer, Christian Democrats: Annalena Baerbock, The Greens; Linda Teuteberg, Free Democrats; Katja Kipping, The Left and Beatrix von Storch, Alternative for Germany.

Other than Baby Boomer Merkel, 64, these women for the most part are Gen Xers or Millennials. The baton is being passed to the next generations of German leadership.

Almost DailyBrett is treading cautiously in suggesting the obvious (and desperately needed) softening of Germany’s scorched earth image has been greatly assisted by the presence of calm, confident women (e.g., Merkel).

After the world’s worst disastrous explosion of testosterone fueled über-nationalism, Germany needed to turn down the temperature and start the seemingly impossible task of rebuilding its brand.

However history judges Angela Merkel, there is zero doubt that she has bolstered the country’s image by softening it.

Today’s headlines reported The Greens within one percentage point of Merkel’s Christian Democrats. At some point there will be a new chancellor.

Almost DailyBrett is betting that Deutschland’s next leader will be another strong Frau with Merkel’s competence and calmness.

https://www.investopedia.com/insights/worlds-top-economies/

http://www.worldsrichestcountries.com/trade-surplus-by-country.html

https://www.politico.eu/article/german-social-democrats-nominate-trio-for-interim-party-leadership-manuela-schwesig-malu-dreyer-thorsten-schaefer-guembel/

https://www.express.co.uk/news/world/1137200/angela-Merkel-news-latest-poll-popularity-results-cdu-spd-coalition-germany-politics

https://almostdailybrett.wordpress.com/2017/09/24/the-right-leader-for-the-fatherlandeurope-just-happens-to-be-a-woman/

https://almostdailybrett.wordpress.com/2011/06/24/feminizing-the-fatherland/

https://www.washingtonpost.com/world/2019/06/06/why-angela-merkel-wouldnt-feel-awkward-d-day-celebrations/?utm_term=.ad3708e74e7d

Even men have standards …

Gov. Gavin Newsom wears a pair of safely glasses as he helped custodian Maria Arambula, right, with her janitorial work at American River College on Wednesday, May 1, 2019 in Sacramento.

Should a mayor sleep with his campaign manager’s wife, Rippey?

Should a mayor sleep with his chief of staff’s wife, Rippey?

Should a mayor sleep with his best friend’s wife, Rippey?

What if all of above – campaign manager, chief of staff, best friend – was one fellow male, Alex Tourk?

What kind of friend are you Mr. Mayor … Mr. Governor, anyway?

As adoring California media gush and write fluffers and puffers about former San Francisco Mayor, now Golden State Governor Gavin Newsom, do his antics 12 years ago matter … particularly and especially to men who time-and-time again do not vote Democratic?

Gavin won the governorship of California, even after violating the man code. Why should that little indiscretion stop him from becoming President #46 in 2024? You know he’s running … yes you do.

First Almost DailyBrett must ask: Will Gavin’s dalliance matter at all, to women?

Two of the last four presidents were/are champion cheaters, one grabbing them in private areas and as desperate defenders of the other always say: ‘It was just a blow…!’

Did either Messrs. Trump and Clinton ever make love to the wife of a best friend? As far as we know, the answer in both cases is negative.

Second, carnal knowledge behind the back of your best friend with his spouse is without doubt a direct violation of the Man Code.

C.W. Nevius of the San Francisco Chronicle in 2007 defined the code as “a set of rigid but unwritten boundaries over which no man may step. Break the Man Code, and you’re toast.”

Sorry C.W., Gavin is governor, not toast … at least not yet. Having said that, does that mean all is forgiven and forgotten with males of the species?

The Real Gender Gap

Donald Trump won the white male vote 62-31 percent … or two-to-one for you math whizzes … demonstrating that Democrats more than Republicans are confronting a gender gap.

Almost DailyBrett has real doubts Democrats can do enough to close this gap between now and 2020, let alone five years from now.

If Gavin wakes up one day and gazes into his golden mirror on the wall and sees, not just a governor, but a president (bet on it), how will men across the fruited plain view his 2007 violation of the Man Code?

You can be sure that opposition research will dredge up this tawdry caper, even in a Democratic primary for an open seat … let alone the general election.

Some will contend that your Almost DailyBrett author should slow down. Didn’t The Donald run against the first woman nominee, Hillary? Were oodles of (misogynist or not) men simply voting against a female standard bearer, particularly that woman?

There are few who as far to suggest that Hillary was not in a word … “likeable.” Really.

In contrast, Gavin will offer himself as a telegenic white privileged male with a socialist-oriented track record as Mayor of San Francisco and Governor of California.

How will the story of his sneaking behind his best friend’s back to bed his wife sound to literally millions of men from sea to shining sea? Is there a Statute of Limitations on this type of story?

Just ask Joe Biden and/or Brett Kavanaugh.

The Man Code is visceral. A man instinctively senses a deep-seeded … that is so wrong … type of wrong. Your best friend’s wife is out-of-bounds and will always be. There is no there, there. Don’t even think about it.

Are men horn-dogs? Does the sun rise in the morning and set in the evening? Hormonal hetero men (redundant?) have responded to women since Adam and Eve in the Book of Genesis.

Women expect the worst when it comes to testosterone-laden men. We never fail to deliver. Men are their own worst enemies and our collective PR to use a sophisticated term … sucks.

Having said that, women are more willing based upon centuries of rolling-their-eyes experience to eventually accept and maybe even forgive men for being … men.

Men are different animals. A violation of the Man Code is serious and enduring. You were wrong Gavin. You know you were wrong. What felt so good should not give you pleasure now, Governor Gavin. The coast is not clear.

If you think men will forget in five-years-time (or any time), you are sadly mistaken.

https://www.sacbee.com/news/politics-government/capitol-alert/article229922079.html

https://www.sfgate.com/bayarea/nevius/article/Unforgivable-breach-of-Man-Code-2652345.php

 

“Not only had @realDonaldTrump become a mass-media juggernaut, but Twitter had for the first time become a primary outlet for the views of a major American politician. With Trump’s election, the transformation was complete: The social network had become the new public square.” – Nicholas Carr, POLITICO

Without a shred of doubt, nothing on this planet drives the media crazier than Twitter use by one Donald John Trump.

Within the friendly confines of 280 characters coupled with the always-on powerful bully pulpit of the presidency, Trump can set the agenda and be a part of any breaking story regardless of subject.

Wait.

Under Agenda Setting Theory, the big masthead media (e.g., New York Times, Washington Post) supposedly establish the agenda about what grateful everyday Americans should be thinking about.

As they say in political circles the big mastheads have been, preempted.

The very dragon they are attempting to slay, is spewing counter-punching fire right back at them any time, all the time.

“Beware of the overnight tweet.” — CNBC NYSE reporter Bob Pisani

Most of the Trump Tweets are … provocative (outrageous?) and thus are newsworthy. The ensuing conversation is about Trump, always about Trump.

Does the sun ever set on Donald Trump’s Twitter account?

With the Müller Report destined to be a non-factor by the end of this year – let alone next year – the media/entertainment elites in Manhattan, within the confines of the Beltway and Hollywood are facing the prospect of a re-elected Twittering Trump.

Columbia Journalism Review worries about whether journalists are correcting all of Trump’s tweets and statements.

Will they eventually interrupt Trump during the State of Union, the same way MSNBC’s Brian Williams cut off Senator Lindsey Graham?

When it comes to always telling the truth, nobody does it better than Brian Williams.

Will the media at some point — kicking and screaming — be forced to stop pretending the no-further indictments/actions Müller Report is the death knell of a president they detest (putting it mildly)?

Even though they torched Joe Biden’s last days as a non-candidate, will they line up behind him if he somehow captures the Democratic nomination?

Whoever emerges as the Demo nominee, will be their standard bearer.

The Never-Ending, Always-On News Cycle

Campaigns are not happy places.

Familiarity always breeds more than contempt.

Sleep is a precious commodity, and there is never enough to go around.

There was a time when there was only one news cycle per day.

As Almost DailyBrett commented two years ago, White House “death watch” is not what it used to be. Translated: Reporters stationed in the White House briefing room while the president sleeps were Journalism’s answer to graveyard shift. No more.

Trump’s nocturnal tweets (does he ever sleep?) have changed the game. Just ask Wall Street.

Every campaign in the 2020 cycle will have to compete effectively in a digital-is-eternal atmosphere with a minimum of sleep. With digital social media – particularly Twitter – every campaign and every media outlet is an always-on, 24-7-365 wire service.

Trump tweeted (fill in the blank). Respond within the fewest nanoseconds possible.

Biden tweeted (fill in the blank). Democratic rivals answer within the fewest nanoseconds possible.

Bernie tweeted what? Man or Woman the Twitter barricades!

Almost DailyBrett remembers the days when wise pundits (oxymoron?) lamented about how policy debates were being reduced to 30-second bites.

How about 280-character tweets? Used to be 140 characters.

With more than 20+ would be Democratic nominees, how many pithy responses will immediately jump from their keyboards. More to the point how many mistakes, which can’t be recalled, will emerge from these Twitter accounts?

“Fatigue makes cowards of us all.” – Vince Lombardi

Even though early Baby Boomer Trump is 72-years-young, he seems to have the energy and stamina to keep the Twitter stream coming, even accelerating and intensifying the flow. There are no signs of fatigue.

Will the next president (or the same president) be the one who best utilizes the Twitter characters? Should social media be the penultimate factor in determining who will be the leader of the free world?

Let the Twitter debate commence.

https://www.politico.com/magazine/story/2018/01/26/donald-trump-twitter-addiction-216530

https://www.cjr.org/covering_trump/twitter-media-trump.php

https://almostdailybrett.wordpress.com/2017/10/16/death-watch-aint-what-it-used-to-be/

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