“The University of Google is where I got my degree from.” – Anti-Vaccine Activist and Playmate of the Year (PMOY) Jenny McCarthy
Has there ever been a more important public relations battle that must be won than the immediate war against online anti-vaxxers over the safety of Covid-19 vaccines?

Some are justifiably worried about the supply side of the vaccine. There are humongous logistical and political hurdles associated with distribution and frankly, who is first in line for … as the Brits call them, the “jabs.”
Almost DailyBrett is more concerned with the demand side. Count on anti-vaxxers using instantaneous and ubiquitous social media to spread their venom of deceit, disinformation and misinformation. Their intent is to make people afraid, very afraid of vaccines regardless of their effectiveness or source.
Your author learned during the course of his career in political and business communications that it’s far easier to run a “No” campaign, and that markets and investors recoil in the face of FUD or Fear, Uncertainty and Doubt.

UK Prime Minister Boris Johnson told Parliament this week that getting in front of the anti-vaxxers was imperative, particularly with Britons being the first to receive number one of two doses of the Pfizer/BioNTech vaccine.
Almost DailyBrett believes that nonsense must be effectively and repeatedly countered with ethos (e.g., source credibility), logos (e.g., logical argument) and pathos (e.g., emotional appeal). Repetition is the key to learning.
The global PR campaign must include earned media (i.e., social media, broadcast and print outlets), paid media (e.g., digital and conventional advertising) and owned media (i.e., webpages, blogs, signage, online brochures, social media commentaries).
Besides Drs. Anthony Fauci, Deborah Birx and Scott Gottlieb, former presidents Barack Obama, George W. Bush and Bill Clinton are offering their collective services for advertisements and media appearances.
Is Dr. Deborah Birx more credible than University of Google and Playboy model Jenny McCarthy? Let’s hope so.
My Body, My Choice
“The Moderna vaccine, developed with America’s National Institutes of Health, is a triumph of American science. Failing to vaccinate enough people to stop the virus would be a failure of American politics.” — The Economist, The Covid-19 vaccines, November 28, 2020

No one is suggesting that everyone has to submit one arm or the other to a vaccinating nurse or doctor. That is ultimately a personal choice. Your author strongly believes that as many people as possible should be vaccinated, not only to protect themselves but the lives of others.
Even though we enjoy a First Amendment Right of Free Speech, that constitutional imperative does not apply to the famous, “You can’t yell ‘Fire’ in a crowded (before Covid-19) theatre.” What about willingly and knowingly spreading false information — the ultimate fake news — about life-saving vaccines?
Social media giants, Facebook, Twitter and others are already on the look-out for deliberate and systemic disinformation spewed by anti-vaxxers. The same should be true with conventional media from Fox News to MSNBC, and from the Wall Street Journal to the New York Times.
Almost DailyBrett acknowledges that anti-vaxxers likewise have their own rights of free expression, but journalists (if there are any left) have an obligation to apply science to the claims of those who irresponsibly don’t even vaccinate their own children. Google is not good enough.

The much-maligned publicly traded global pharmaceutical industry deserves our respect, (potential) investment and applause for providing us with the proverbial light at the end of the Covid-19 tunnel. These companies include Britain’s AstraZeneca (NASDAQ: AZN), Germany’s BioNTech (NASDAQ: BNTX), America’s Pfizer (NYSE: PFE), Moderna (NASDAQ: MRNA) and Johnson and Johnson (NYSE: JNJ).
Not every good deed should be punished.
The anti-vaxxers should be seen as misguided short-sellers of another wonderful scientific breakthrough for the benefit of all humanity. They cannot prevail. They must not succeed. We need to get in front of them with the truth and hard facts that vaccines will save literally hundreds of millions of lives.
Effective public relations is our ultimate weapon.
https://www.bbc.com/news/uk-politics-55160246
https://almostdailybrett.wordpress.com/2015/03/01/the-latest-ism/
https://www.cnn.com/2020/12/02/politics/obama-vaccine/index.html