Category: Oregon Cool


Almost DailyBrett’s super-smart tax accountant moved from California to … Nevada.

Wonder why?

How many other wise people did the math, followed in her footsteps, and made a move in their best lifestyle and financial interests?

Let’s see, the state income tax in California is the nation’s highest, maxing at 13.3 percent … for now. Yikes.

The state income tax in Nevada is … nada.

Hmmm … given a choice … what action will a clever tax accountant with disposable income make? Ditto for anyone else with a brain and a pulse.

Growing up, your author read countless accounts about people for decades pulling up stakes in the rust belt and setting sights for the sun belt.

That trend continues unabated today except when it comes to one sun belt state in particular, California.

After the upcoming 2020 decennial Census, the Golden State is projected to lose a seat in Congress (and a corresponding electoral vote) for the first time in its 171-year history.

California Governor Gavin Newsom and other Sacramento rocket scientists are desperately trying to ensure an accurate count to avoid the indignity under their watch associated with losing an electoral vote.

Let’s see, California with 12 percent of the nation’s population is the “home” to 22 percent of the nation’s homeless. Can California count those who don’t have a home — even newly arrived homeless — as residents? What about those who came across a Southern border … ? Count the names on the tombstones?

Oh heck, let’s just slap on a few more social engineering regulations (e.g., rent control, solar panel installation requirements) and raise taxes again and again … and pretend what’s happening is not happening.

Which State Gains From California’s Diaspora?

We know from CNBC’s Robert Frank that population outflows are costing New York $10 billion in revenues (largest hit in the nation), and Florida is gaining $16 billion in increased revenues as a result of in-migration.

The same report indicated that California is losing $8 billion in state revenues. Those lost souls are no longer in the gravitational pull of the Franchise Tax Board (FTB) and Golden State regulatory social engineers.

California and Alabama (two peas in a pod?) appear to be the only sun belt states slated to lose congressional seats after the next Census.

Conversely, there are nine states in the union with zero state income taxes, and none of them will lose a congressional seat. In fact, Texas is set to gain three congressional seats from 36 to 39, and Florida is expected to add two more from 27 to 29. These two red states are getting politically stronger.

Should we assume that no state income tax Texas or Florida will benefit from California’s lost congressional seat?

Considering that California lost 700,000 residents in 2018 alone, and 86,000 of this number moved to Tejas … the red Lone Star State could be the beneficiary of the blue Golden State’s electoral college loss.

Late last year, retail investment pioneer Charles Schwab announced it will move its corporate headquarters from San Francisco to Dallas. Can you blame them?

Let’s see, the corporate tax in San Francisco is 8.84 percent, Dallas, 0.75 percent. San Francisco also imposes a 0.38 percent payroll tax, and a 0.6 percent gross receipts tax. Typical monthly rents in The City are $3,870 and only $1,200 in Big D.

Looking North, Looking East …

Keep in mind that no sales tax Oregon is expected to gain one congressional seat, raising its number of electoral votes from seven to eight for the 2024 general election. The Grand Canyon State anticipates adding another seat to its congressional delegation, increasing Arizona’s electoral votes from 11 to 12.

To be fair, this Almost DailyBrett analysis needs to acknowledge that California with its gorgeous weather and picturesque coastline, not to mention Silicon Valley, will still have the largest electoral count just with 54 votes, instead of 55.

As a former press secretary for former California Governor George Deukmejian (two terms, 1983-1991), your author noted the Golden State’s Electoral College count was 45 in 1980, 47 in 1984 and 1988, and 54 in 1992. California’s electoral college number jumped nine congressional seats in those heady days, when the state was not raising taxes and not burdening it’s citizens and businesses with onerous regulations and social engineering schemes.

Taxes and rising expenses/burdens are not the only reasons for the flight of California’s Growing Diaspora. Congestion is becoming unbearable with 2 million more joining the commuting ranks since … 2010.

Housing costs are prohibitive, not to mention the property taxes that go alone with these rising market values. The sweet two-bed, one-bath 960-square foot Oakland fixer-upper (see photo above) is on the market right now for … $988,000.

Nice curb appeal.

Some may want to sweep the lost congressional seat under the proverbial rug and recite tired stats about California being one of the largest economies in the world. Almost DailyBrett sees the loss of an electoral vote as the canary in the mine.

People are voting with their feet, and California is the loser … Texas, Arizona, Nevada and Oregon are the winners.

https://www.latimes.com/california/story/2019-12-31/la-me-ln-california-apportionment-2020-census

California likely to lose congressional seat for first time in history after 2020 Census

https://www.dallasnews.com/business/real-estate/2019/12/10/almost-700000-californians-moved-out-of-state-last-year/

https://www.wsj.com/articles/schwab-leaves-san-francisco-for-texas-11574900348

https://almostdailybrett.wordpress.com/2019/06/20/californias-growing-diaspora/

California’s inept central planners

So if you win an award tonight, don’t use it as a platform to make a political speech. You’re in no position to lecture the public about anything. You know nothing about the real world. Most of you spent less time in school than Greta Thunberg. So if you win, come up, accept your little award, thank your agent, and your God and fuck off. OK?” — Comedian Ricky Gervais Golden Globes opening monologue

“You (Hollywood) know nothing about the real world.” There were cheers across the fruited plain for that one.

We are just so divided.

There are boujees, and there are bolshies.

There are demographic divisions (e.g., knuckle draggers vs. fairer sex).

There are psychographic splits (i.e., income, education, creed, politics …).

And then, there is the seemingly eternal class struggle between the Boujees and the Bolshies.

Almost DailyBrett always embraces the motto, “Buy Low Sell High,” definitely comes down squarely on one side of this divide.

But what happens when a group of Boujees gather together, and they are Bolshies as well?

Are they Boujee Bolshies? Are they Bolshie Boujees? Are they boozy Boujee Bolshies … ?

Take the reaction of Tom Hanks to Gervais’ “You know nothing …” lecture. You could have fried an egg on Forrest Gump’s face.

Did Anybody In Hollywood Vet Gervais’ Monologue?

Gervais was right. Sunday night was the last time he will ever host the Golden Globes or any other celebrity award show.

He took dead aim at the Hollywood Industrial Complex, and scored a direct hit to the collective gasping in the room and to the delight of those who have to make a real living in the fly-over states.

The great unwashed were laughing at Hollywood’s Gathering Storm of suppressed anger, and enjoying a sense of Schadenfreude at their expense.

From a public relations standpoint, Almost DailyBrett must ask: Were Gervais’ remarks reviewed and approved?

Maybe? Maybe not?

How many times has the nation endured their acceptance speeches, complete with personal commentaries about the rotten-and-evil United States of America?

Many have been thinking for eons exactly what Gervais had the temerity to say out loud … ‘You recited your lines beautifully. You went to a great acting school. So what? What do you know?”

The Hollywood majority embrace the concept of government dictated social equality and likewise they relish in a Bourgeoisie lifestyle, but please don’t take aerial photos of Bolshie Barbra’s Boujee mansion by the sea.

Dictatorship of the Proletariat is for other people. You do know who originally promulgated that phase, Hollywood?

Or do you really know … nothing?

Limousine Liberals

How many bolshie Hollwooders showed up for the Golden Globes in boujee limousines.

Were they sipping lattes in their vehicles or something stronger?

Are they the most equal of the equals, using their celebrity platforms to spank the leader of the Free World and this country as well.

Bless his Limey heart: Gervais spoke in jest and told the bold truth. We really don’t care about Tom Hanks’ bolshie political opinions or any other of his boujee comrades.

Will the industry follow the Gervais’ advice for the upcoming Oscars, Emmys, Grammys, Tonys, Espys and all of the other awards shows the nation will collectively endure later this year, considering that 2020 is indeed an election year?

Don’t count on it. A boujee bolshie/bolshie boujee must be heard.

If you don’t believe Almost DailyBrett, just ask them.

https://www.hollywoodreporter.com/news/transcript-ricky-gervais-golden-globes-2020-opening-monologue-1266516

https://www.usatoday.com/story/college/2017/06/30/what-youre-really-saying-when-you-call-something-bougie/37433439/

https://www.urbandictionary.com/define.php?term=Boujee

https://www.thefreedictionary.com/Bolshies

https://www.foxnews.com/entertainment/tom-hanks-ricky-gervais-golden-globes-face-viral

https://www.dailymail.co.uk/news/article-7857415/PIERS-MORGAN-Ricky-Gervais-delivered-glorious-kick-Hollywoods-virtue-signalling-hypocrites.html

https://www.rickygervais.com/

“The mayor (Pete Buttigieg) just recently had a fundraiser that was held in a wine cave, full of crystals and served $900-a-bottle wine. Think about who comes to that? … Billionaires in wine caves should not pick the next president of the United States.” — $12 million net worth Massachusetts Senator Elizabeth Warren

“According to Forbes Magazine, I’m literally the only person on this stage who is not a millionaire or a billionaire … This is the problem with issuing purity tests you cannot yourself pass.” — South Bend Mayor Peter Buttigieg

Guess Almost DailyBrett has been drinking cerveza way too long.

The term beer cave projects the image of a bunch of guys downing bottles, tapping a keg, and binge watching football.

Some may simply envision and label the grunting, belching and scratching venue as a … ‘man cave.’

The very notion of a Napa Valley wine cave connotes a more upper-crust distinction.

A $900 bottle of Hall Winery fine cab (actually $185) on the house? S’il vous plait!

Always excitable Warren took issue with the image of people enjoying expensive vino in a plush wine cave in California’s Napa Valley. More to the point, she particularly doesn’t condone wealthy individuals attending a fundraiser on behalf of a pesky political rival, Mayor Pete.

Isn’t this the same Democrat senator who owns a $3 million home in Cambridge, MA. and a $800,000 DC condo?

Her political soul mate, $2.5 million net worth Vermont Senator Bernie Sanders, even purchased the web domain name: peteswinecave. Sanders may presently lead Warren in the polls (Real Clear Politics average), but he trails her nearly five-to-one in net income.

Should latte sipping senators living in glass condos throw rocks?

Where was the invitation for Almost DailyBrett?

Guess one has to be a limousine liberal to be invited to a trendy wine cave to sip super-expensive cabernet sauvignon in crystal goblets on onyx tables.

Reminds your author of the infamous joke of USSR party leader Leonid Brezhnev inviting his mommy to drink Moskovskaya vodka in the Kremlin, cruise around in his Zil limo, and consume caviar in his private dacha.

Mother Russia proudly looked at her most equal of the equals son and said: ‘What happens when the Reds come back?”

A quote more apropos for this discussion is the infamous one by former California Speaker of the Assembly Jess Unruh’s (1922-1987): “Money is the Mother’s Milk of Politics.”

Your author’s boss first Attorney General/later California Governor George Deukmejian (1928-2018) raised $8.3 million in 1982 to be elected to the corner office in Sacramento. The Duke was outspent in the primary and the general election, and still won the governorship.

That amount is almost quaint by today’s standards, and downright puny in comparison to the $125 million Donald Trump’s re-election campaign raised in the last three months.

In some respects, Trump’s fundraising prowess is just the tip of his earned (media interviews/coverage), paid (advertising) and owned media (Twitter) communications juggernaut.

Revisiting An Ancient Argument 

Warren suggesting out loud that Mayor Pete is somehow being bought by billionaires sipping pricey cab in a wine cave is the latest twist on an age-old assertion.

Are the billionaires buying your fidelity? Did you sell out? Did they buy in?

Here are more germane questions: Are you going to award an ambassadorship to the Court of St. James or the Vatican for the federal campaign contribution maximum, $2,800?

How do you propose funding your campaign at 2019-2020 advertising rates, if you don’t raise dough from wealthy people … unless you are already a billionaire (i.e., Michael Bloomberg, Tom Steyer)?

Billionaire celebrity Trump was outspent and out-organized three-plus years ago, and overcame this deficiency by absolutely dominating earned media, thus sucking the air away from every other candidacy including Hillary Clinton’s.

Even though the knives are out for #45, he still rules every utensil and appliance in the mass communications kitchen.

He is not invulnerable. The time between now and November 3 is a political lifetime. No one, including Almost DailyBrett, predicted his election.

Do presidential incumbents have an advantage? Not always (i.e., Jimmy Carter and George H.W. Bush in rotten economies).

Presidential elections are not referendums, they are choices.

Both the incumbent and his inevitable challenger are going to need green manna from heaven to ensure their respective messages get to the electorate, particularly in swing fly-over states. Campaigns are expensive.

There will be even-more fundraisers in the coming months, hosted in a wine cave near you.

https://www.washingtonpost.com/opinions/2019/12/21/about-that-wine-cave-dinner-i-was-there/

https://www.forbes.com/sites/michelatindera/2019/08/20/how-elizabeth-warren-built-a-12-million-fortune/#2b85f493ab57

https://www.forbes.com/sites/chasewithorn/2019/04/12/how-bernie-sanders-the-socialist-senator-amassed-a-25-million-fortune/#1d4107fb36bf

https://nypost.com/2019/12/22/elizabeth-warrens-wine-cave-comments-spark-questions-about-her-donors/

 

“Oregon is the new Usc on the West Coast … back in my day no one dared recruit So Cal. Now it’s open season and Oregon is hunting.” — National Letter of Intent Day Tweet by USC Heisman Trophy winning QB and now Fox Sports analyst, Matt Leinert

Presumably, these words were mighty difficult for Leinert to write, but the truth is … indeed the truth.

For Almost DailyBrett, Oregon signing Southern California’s best high school football player in 2018 (e.g., DE Kayvon Thibodeaux from Westlake Village) was simply amazing.

For the Ducks to achieve this same distinction two years running (e.g., OLB Justin Flowe from Upland) is beyond comprehension.

Some may contend that Oregon is somehow, someway lucky, and normalcy will eventually return with USC — presumably with a new coach — regaining its rightful place as The Program on the West Coast, if not the nation.

As a former head football manager at USC (BA in Broadcast Journalism) and a former assistant football manager at Oregon (MA in Communication and Society), your author knows a thing or two about these great universities and their football programs.

Your author’s initial observation as a former Baby Boomer Assistant Professor of Public Relations, teaching Millennials for five-years-plus is that tradition doesn’t really matter to Y-Gens born between 1980-2000, let alone the Z-Generation born after the centennial.

Leinert won his Heisman for USC in 2005. The recruits of today were entering kindergarten or first grade when he was hoisting the most famous stiff-arm.

Time flies.

One can argue whether Oregon’s latest five-star stud recruits — Kayvon Thibodeaux, Justin Flowe, Noah Sewell — are Millennials or Z-Gens.

Does it really matter?

What they care about most is what they are experiencing. Their inherited digital native world of social media, smart phones, bitmojis leads to insurmountable interest about what is cool now and better yet, in the future.

Oregon is going to the Rose Bowl … now. Oregon won the Pac-12 … now. Oregon produced the Outland Trophy winner (e.g. LT Penai Sewell) … now. Oregon generated the academic Heisman winner (e.g., Justin Herbert with a 4.01 GPA in science) … now.

Oregon was heading the wrong way just three years ago. Seems like an eternity. Oregon is cool today under the guidance of Coach Mario Cristobal, and most likely Oregon will be cool tomorrow.

The Future Is Now

“They want to play the best teams in the country all the time, and there is no way they are going away from that mentality just to appease … These guys deserve to find out how good they are by playing against the best, so we’re going to continue doing that.” — Oregon Head Coach Mario Cristobal

Next year, Ohio State, Washington, Stanford, Arizona State … and yes, USC … are all making house calls to Autzen Stadium.

The Ducks held serve seven times at Autzen this past season. It will be extremely tough to run the table at home (let alone the road slate) at Autzen in 2020.

Bring it on.

Cristobal is 49-years-young; he looks about 35-years young. He is a former offensive lineman at the University of Miami. Buffed Cristobal appears as if he could play today. He understands beef on both sides of the ball. He is a player’s coach and obviously a masterful recruiter.

Is it any wonder that Oregon’s offensive line produced three All Americas this past season (Sewell, first team, Shane Lemieux, second team, Calvin Throckmorton, third team). Oregon is more than customary speed, the Ducks are bulk as well.

Another under evaluated factor on behalf of Oregon: The Ducks are more than a one-sport school … much more.

The men’s basketball team (e.g., Payton Pritchard) and the women’s basketball team (e.g., Sabrina Ionescu) are both ranked in the Top #10, competing for the respective national championships. The Track and Field program at Oregon is legendary with Hayward Field being upgraded for next year’s Olympic Trials.

And no one can contemplate Oregon these days without mention of billionaire alum Phil Knight and the world’s greatest athletic apparel company, Nike. Reportedly, Washington tried to coerce Nike into paying them more than Oregon. It took two nanoseconds for Nike to decline.

The Huskies are wearing Adidas gear today in the Las Vegas Bowl. Oregon will be sporting Nike swooshes, Just Doing It in the Rose Bowl. Guess that must be the “Washington Way,” watching the Ducks in Pasadena on HDTV.

The Coolness of Pete Carroll

Almost DailyBrett can’t believe that Pete Carroll is 68-years-young, particularly with his always bubbling optimism and his infectious enthusiasm.

Your author will go out on a limb and proclaim no school will ever win the Pac-12 Conference seven years in succession, a feat the USC Trojans under Carroll achieved from 2002 thru 2008, including two national championships.

Alas, USC is no longer cool. Trojan Tradition matters to USC alums, but does it factor with 17-18-year young Z-Gens?

There is no doubt that Oregon is cool.

Can USC be cool again? Can USC be now again? Can USC project the future, again? Can USC lock up Southern California recruiting again?

Will USC ever change its uniforms? Will it put the players’ names on the back of their jerseys? Will the team always wear black shoes?

Alumni may care (too much). Millennials and Z-Gens want cool change.

Coaching matters. USC has not been the same since Carroll left (see Almost DailyBrett blogs on Lame Kiffin) for the Seattle Seahawks after the 2009 season.

Oregon is not the only school, which sports Nike uniforms. The same is true for USC.

Is there another Pete Carroll out there, a special coach that can turn around a program in a single bound? Almost DailyBrett believes that USC will be in the market for just this kind of dude after the 2020 season.

It can be done. Just ask Mario Cristobal and Oregon.

https://bleacherreport.com/articles/2865862-mario-cristobal-says-oregon-wont-schedule-easier-games-in-pursuit-of-cfp-berth

USC loses out on five-star LB Justin Flowe to Oregon on Early Signing Day

The Pac-12 Conference needs a divorce, a final end to its slavery to ESPN.

Smug and arrogant ESPN does not even try to be fair anymore.

The only teams that matter are represented by their top five football Pharisees: Homers Kirk Herbsteit and Joey Galloway for Ohio State, and Rece Davis (Alabama), David Pollack (Georgia) and Jesse Palmer (Florida).

There are only four playoff spots and five major conferences, so someone is always going to be the odd-man out. And who would that nearly always be?

Certainly not a particular football factory in Ohio. And equally not teams suckled in the Cradle of the Confederacy.

Alas that means, the Pac-12 Conference is out in the cold again … only two appearance in six long years of the College Football Playoff (CFP).

Some have suggested expanding the playoff to eight teams, providing four more annual opportunities to expand the presence of the SEC. Some have offered the Pac-12 should reduce its conference games from nine-to-eight and schedule late season Southern-fried cupcakes instead (i.e., Clemson vs. Wofford, Alabama vs. Western Carolina, Auburn vs. Samford & Son).

Almost DailyBrett believes the left-coast schools need to embark upon nothing less than a Democratic Football Revolution, getting out of the College Football Playoff and bringing the Rose Bowl along for the ride.

Always The Granddaddy Of Them All

Let the Las Vegas Bowl in the new Raiders stadium serve as one of the six bowls that are rotated for the four/eight teams annually championed by ESPN for the playoff: Peach, Orange, Sugar, Cotton, Fiesta, Vegas.

The Granddaddy of Them All, the Rose Bowl, will retain its hallowed tradition of always hosting the Pac-12 champion (e.g., Oregon Ducks this year) and the highest available team from the Big-10 (e.g., Wisconsin). The winner will be the champions of the Rose Bowl, and that has always been The Deal and it always should be.

Sorry, last year’s Rose Bowl game between carpetbaggers Georgia and Oklahoma will be the final game ever for non-Pac 12 and Big 10 teams.

Almost DailyBrett contends the Pac-12 Conference should return to the days of a tried-and-true round robin. Every Pac-12 team will play ever other conference team (six at home and five on the road one year, five at home, six on the road next year).

Instead of a 13th game each year for two teams in a tarped empty conference championship game on a desultory Friday night, that game and the two conference divisions will simply go away.

Everyone will play 11 conference games and two non-conference games (i.e., USC and Stanford can maintain their respective ties to Notre Dame, Utah to BYU, Oregon State to Cal Poly … ).

Make The Pac-12 Great Again

“If a college football game is broadcast on a network no one can watch (e.g., Pac-12 Networks) is the game actually played?”

Commissioner Larry Scott needs to be shown to the door along with his $5.2 million annual salary, the largest by far of conference commissioners.

He “pioneered” Pac-12 Networks along with its inability to sign contracts, shutting out most conference fans from its programming. What’s the point, Larry?

By almost any measurement, the “Conference of Champions” is failing. The conference doesn’t win anymore. It enters into one-sided agreements (e.g., $3 billion with ESPN and Fox) for 12 years. Worst of all, the Pac-12 bargained away its authority to set the times for conference member home games.

Scott believes the answer may lie with 9 a.m. kickoffs … stadiums open at 7:30 am, tailgates at 6 am, team prep begins at 4:30 am, parking lots at 4 am, game day commutes at 2 am.

Does something sound wrong?

Alas, this horrible TV deal runs thru at least 2023.

In the humble opinion of Almost DailyBrett, the new commissioner of the Pac-12 (an adult next time, please) needs to insist that each school hosting a home game will not be a mere commodity. The conference’s purpose should be more than filling ESPN “programming” holes.

The conference will play its games on Saturdays … only on Saturdays … between noon and 6 pm (exception: 7:30 pm Arizona and ASU home games in late August, September and early October for obvious reasons).

Each game time will be determined before the season, allowing fans to schedule game days and university development departments and alumni associations to coincide fundraising with football.

The true round-robin format generates head-to-head tie-breakers, ensuring the Pac-12 champion will undoubtedly be the Pac-12 champion. There will be zero opportunities for cup-cake games to pad won-loss records. Pac-12 teams will each play tough schedules, and that’s the way it should be.

The ultimate reward and team goal will be playing in the Rose Bowl on New Year’s Day.

The hallowed opinions of ESPN’s homers and their predetermined “playoff” will simply … not matter.

https://www.liveabout.com/rose-bowl-scores-791218

https://www.seattletimes.com/sports/uw-huskies/pac-12-revenues-dipped-by-12-million-in-2018-while-commissioner-larry-scotts-salary-increased/

https://www.oregonlive.com/sports/2019/12/canzano-college-footballs-troubles-will-be-punctuated-with-more-empty-seats-in-pac-12-title-game.html

https://www.spokesman.com/stories/2019/jul/30/pac-12-after-dawn-washington-states-mike-leach-sta/

https://almostdailybrett.wordpress.com/2019/09/12/is-tv-ruining-college-football/

https://almostdailybrett.wordpress.com/2019/08/01/6-a-m-tailgate-parties/

https://almostdailybrett.wordpress.com/2019/01/02/the-conference-of-champions/

 

Welcome to America’s cul-de-sac: The Pacific Northwest.

There is no state in the nation’s contiguous states, which is located further away from a steady supply of stud football players, let alone media markets, than Oregon.

For the Oregon Ducks, geography could be an easy excuse. Instead, it is a challenge that must and is being surmounted.

Oregon has chosen to compete in terms of marketing, facilities, swagger and success.

Autzen Stadium is rocking on Saturdays, and yet there are some who cannot pronounce the name of the state correctly particularly those east of the Hudson and in bucolic Bristol, Connecticut. … It’s Or-ee-gun.

As a 30-year season ticket holder, Almost DailyBrett was rooting for the Ducks before it was cool.

Your author earned his bachelor’s degree in broadcasting journalism from USC and his master’s degree in communication from the University of Oregon. There is no game that tugs at the heart strings more than when the Ducks and Trojans come together as will be the case this Saturday at the LA Mausoleum.

The illustration of the GPS disparity (e.g., 858 miles) between Los Angeles, California and Eugene, Oregon cannot be minimized. Oregon is the home to 4.19 million souls. The Los Angeles area has 18.79 commuters.

Geography matters.

USC easily has greater access to more stud athletes within a 40-mile radius of its urban campus than Oregon has in a 400-mile radius of its college town setting. Historically, USC recruits and signs more decorated big men on high school campuses than Oregon.

What? Oregon is a 4.5 point favorite over USC in Los Angeles.

How can that be even remotely possible?

Oregon Chose To Compete

Can’t tell you how many times Oregon was confused in the 1990s with … the Beavers.

You can’t tell the difference between “The Jetsons” and “The Flintstones”?

The working pejorative by the lazy sports media was to simply lump the Ducks and Beavers together as … “The Oregon schools.”

Attempting to stay in the game with USC, UCLA, Stanford and Washington for a quarter or two was an accomplishment. If that was indeed the case, the next obvious question was … why bother?

Athletes in Oregon could not practice their game 24,7, 365 because of the state’s wet climate. The team would never prevail. Oregon would never win the conference crown. The Ducks would never go to the Rose Bowl. They would never play for the “Natty.” A Duck would never win the Heisman Trophy.

Whatever happened to all these modern-day Nostradamus,’ who uttered these ex-cathedra proclamations?

Since Almost DailyBrett first purchased his Oregon season tickets and made his initial donation to The Duck Athletic Fund in 1990, the Ducks have won six conference titles. They have played in Pasadena on New Year’s Day four times, winning two. They have competed in the “Natty” twice. And Oregon deity, Marcus Mariota, won the Heisman.

With each accomplishment, Oregon blew away each recruiting disincentive: Can’t work on your game, never will win, never play in a major bowl, never compete for the national championship, will never be in the conversation for the Heisman … let alone win the trophy.

Oregon Reign

It reigns in Oregon. It reigns big time.

Oregon is the ultimate overachiever, not just in football but men’s and women’s basketball and track and field as well.

What are the components of Oregon’s accomplishments?

Marketing: Oregon is forward-looking. Buy the stock. The school doesn’t concentrate on past tradition, but pivots off immediate success to project forward.  Oregon has identified its target audience (high school sophomore and junior studs) with fun football, cool uniforms, playing in ultra-loud Autzen Stadium on national television. The Ducks are cool, and everyone knows it (including those in Seattle and Corvallis). Maybe their images and likenesses of future Ducks will draw the attention of … Nike?

Facilities:  If you build it, will they come? Almost DailyBrett remembers the alumni tent in the gravel parking lot. That mental image was light years ago. Conservatively, Oregon has invested $15 million for the Moshofsky Center (indoor practice facility), $41 million for the John Jacqua (athletic academic support center), $68 million for the Hatfield-Dowlin Complex (football operations center) and $68 million for the expansion of Autzen Stadium.

Kudos for a huge assist from Oregon’s resident alum swoosh billionaire, Phil Knight.

Swagger: The Golden Era of Oregon football has returned. Former lineman Mario Cristobal has brought Alabama smash-mouth football with speed to the perceived soft Pac-12 conference. Cristobal’s energy is infectious. Every potential recruit coming to Eugene, leaves with photos of himself in Oregon football pads with the Nike logo prominently featured. Once again, Oregon is the hunted, not the hunter.

Success: As John Madden once said: “When you win, nobody can hurt you. When you lose, nobody can help you.” After the school’s best-ever results (46-7) during Chip Kelly’s tenure from 2009 – 2012, and recorded three straight conference titles, four BCS bowl games, Oregon fell back into the Pac. Coaching matters.

Oregon comes to the LA Coliseum this Saturday with the wind in its collective sails (5-0 in the Pac-12). The Ducks respect USC, but don’t fear the Trojans. As evidenced by the Washington and Wazzu games, the contest is expected to be close, real close.

One way or the other, Oregon will be competing for conference title on December 6.

Will our fine-feathered friends have a Rosey future? Expect the Ducks to compete like hell for Pasadena, because they can.

https://almostdailybrett.wordpress.com/2019/01/02/the-conference-of-champions/

https://almostdailybrett.wordpress.com/2012/08/16/rooting-for-oregon-before-it-was-cool/

 

The beer stand at Oregon’s Moshofsky Center indoor “tailgate” party offered an intriguing choice last Saturday.

One could purchase a 16-ounce Deschutes Brewery Mirror Pond Pale Ale for $10.

Or one could consume two 12-ounce Coors Lights (a.k.a. “The Silver Bullet”) for the same price … $10.

Here’s the question: What is more important … the quality of the beer or the cost of the suds?

Back in college we never blinked about the source of our fermented hops, water and barley, our only considerations were access and cost (e.g., Oly quarts for 55 cents).

Heck, we even tapped keg beer and consumed nothing but foam.

When contemplating this national issue, consider that Oregon is celebrated for its microbrew culture (along with Pinot Noirs and Cannabis).

Almost DailyBrett is a big fan of user friendly Mirror Pond pale ale with its smooth full taste, reasonable amount of malt and barley, and low alcohol.

But would your author … even for a nanosecond consider drinking two Coors Lights (24 ounces) for the same cost of one Mirror Pond (16 ounces)?

The real question: Was yours truly willing to make “love in a canoe” in the name of thrift?

“Life Is Too Short To Drink Cheap Beer”

The Germans are legendary for their beers, namely golden (helles) and dark (dunkles) lagers.

Das Reinheitsgebot or the German Beer Purity Law goes back to München 1487, five years before Columbus set sail for the New World.

Besides setting its protectionist standard for beer (e.g., no Silver Bullets in Deutschland), the Germans also coined the above phrase about life being simply too short to ingest Coors Light or any other Ausländer lager, let alone English ales.

For Almost DailyBrett, is his expected stay on this planet way too short to even consider … let alone drink … Coors Light regardless of price?

Mirror Pond pale ale is the anchor brand for Bend Oregon’s Deschutes Brewery, and favorably rivals Chico California’s Sierra Nevada’s Pale and Ft. Collins, Colorado’s New Belgium’s Fat Tire.

Admittedly, $10 is pricey for a one half-pint when you consider you can buy a “sixer” at your local supermarket for approximately the same price. One should also consider and weigh the ambiance of game day at Moshofsky with several thousand of your most intimate fellow Duck fans.

Isn’t Gemütlichkeit or being warm and fuzzy all over with kindred spirits the same whether one Mirror Pond or two Coors Lights are being carried and consumed?

That question is the essence of the dilemma. How many beers do most people quaff before, during and after a nationally televised football game (e.g., Oregon’s 17-7 win over Cal)? For Almost DailyBrett, the answer is typically two.

Okay, let’s rephrase the question: Two Mirror Ponds for $20 (32-ounces total) or two Silver Bullets for $10 (24-ounces).

Would your author actually Make Love In A Canoe?

Gasp, would yours truly consume two beers that are F…… Close to Water?

Alas, dos Coors Lights were the shameful order of the day in direct violation of the Reinheitsgebot, and everything we hold dear in America.

At least your author was not tempted by PBRs at any price or quantity.

When it comes to a race to the bottom, yours truly will only stoop so low.

https://www.coorslight.com/av?url=https://www.coorslight.com/

Mirror Pond Pale Ale

https://en.wikipedia.org/wiki/Reinheitsgebot

 

On any given autumn Saturday there are seemingly 27 different college football games on nearly a dozen networks, all available in HD with exceptional video and sound.

And let’s not forget the HDTV games on Thursday and Friday nights as well.

For the addictive channel surfing male of species in particular, there are so many games to choose. There are cold microbrews in the fridge, snacks on the table, and an always available WC down the hall, all provided free of charge in HVAC comfort.

Contrast this climate controlled football nirvana with sphincters yelling in your ear, blocking your view, $10 making-love-in-a-canoe beers, lines for the commode, and endless commercial and instant replay reviews on days/nights which can be blistering or freezing and wet.

As a 30-year and counting Autzen Stadium season ticket holder, Almost DailyBrett has been tempted on more than occasion to leave the overpriced tickets (includes the required Duck Athletic Fund donation) on the coffee table, and watch the game in high-definition comfort at home. Wonder how many Oregon fans will take this option this weekend considering that Pac-12 Networks has decided the game against Montana will start … at 7:45 pm PDT, 10:45 pm EDT.

Seriously, how many folks in the Eastern and Central time zones are going to be watching Pac-12 Networks at midnight, when literally millions in the Pacific time zone cannot even access the network because of contractual issues? If the conference can’t be marketed east of the Rockies, then what’s the point of the late kickoff?

We know from the reporting of the Los Angeles Times that way too many UCLA fans are showing up dressed as empty seats at the 80,616 capacity Rose Bowl in Pasadena. Consider the optics last Saturday as an “announced” crowd of 36,000 attended UCLA’s latest loss, this time against juggernaut San Diego State.

Was the Rose Bowl half full or half empty?

Thankfully, this season will be the last in which the Pac-12 “Championship” game will be played in the nearly vacant Levi’s Stadium in gridlocked Santa Clara on a Friday night (December 6). The announced attendance last year was 35,114. How many freebies were given out to pad the crowd?

Do you know Pac-12 Commissioner, Larry Scott?

The only winner was Fox Sports, providing the network with Friday night “programming.” The losers were the Pac-12 teams, the conference and of course, the fans.

The Networks Don’t Care About The Fans

Alabama is playing its September 21 home game against Southern Miss at 11 am local time.

Does anyone at the sports networks have any appreciation for the expected temps in Tuscaloosa, Alabama when the humid sun is nearing its zenith point for the day? Nick Saban is fried about it (pardon the pun), but he and the Alabama administration seem to be powerless to stop the madness.

Alabama is a perpetual national champion from God’s anointed conference, the SEC, and the school can’t convince the networks to find a  broadcast “window” that works for its fans, friends and supporters?

The networks and the universities want the optics and the revenue that comes from packed stadiums, but are seemingly indifferent to the potential of heat stroke/frost bite by fans. And what’s a fan to do?

How about watching the same cupcake, body-bagger game (e.g., Alabama vs. New Mexico State) in air conditioned comfort in High-Def for free?

Almost DailyBrett initially could not believe when one of my USC fraternity brothers announced that he would not be hosting his long-time tailgate parties at the LA Coliseum this fall. Instead, he said he would “Stub Hub” a game or two, and watch the rest of the games in HDTV.

“We also abstained from buying tickets, so, while we may attend a game or two, will be watching most of them at home.”

One may be tempted to dismiss the above story as simply anecdotal. What is not anecdotal is that college football attendance is down for the major conferences, save the ACC.

“What A Better Way To Spend An Autumn Afternoon” — ABC’s Chris Schenkel (1923-2005)

Almost DailyBrett remembers the days when there was exactly one college football game broadcast on Saturday afternoons by ABC.

The supply of the sport was obviously way under the demand, considering the literally millions of Americans who want to follow their alma maters and favorite teams.

Athletic departments needed additional revenues to fund a wide-variety of sports, the majority of which run in the red.

The networks came to the rescue, but predictably there are no free lunches. The “strings” that came with the deal was the loss of total control, particularly when it came to scheduling and kick off times. The universities, their alumni departments, and most of all their fans couldn’t engage in advance planning with game times being announced only six days before.

Almost DailyBrett is heartened by the complaints coming from Nick Saban and others. The universities want alumni and fans on campus. They want them to sing the fight song, hang out at the tailgate parties, buy the expensive jerseys, have a wonderful time and most of all … write checks.

To this date in recorded history, an empty seat or bench has never written a check to a university.

Doubt this empirical fact of life will ever change.

https://www.latimes.com/sports/ucla/story/2019-09-05/ucla-football-attendance-issues-crowded-sports-field

https://www.espn.com/college-football/story/_/id/27581049/alabama-not-happy-start-due-heat

https://www.washingtonpost.com/sports/2019/09/10/alabama-football-is-sick-tired-day-games-would-rather-beat-its-cupcake-opponents-night/

https://almostdailybrett.wordpress.com/2019/08/01/6-a-m-tailgate-parties/

https://almostdailybrett.wordpress.com/2019/01/02/the-conference-of-champions/

 

 

“Anytime. Any Place. Any Conditions.” — Former Oregon basketball coach Dick Harter discussing 4 am practices.

“I’d kick off at 6 a.m. When you wake up — if you’re a college football player or coach, you want to wake up and you want to play football.” — UCLA Football Coach Chip Kelly.

Does the “Anytime” motto really apply to long-suffering Pac-12 fans, including the select oh-so-few who chose to show up for the conference “championship” game last December?

Does anybody actually care about the good folks who make generous athletic department contributions and buy football season tickets?

For Almost DailyBrett, this fall will mark his 30th as an Oregon season ticket holder. Your author is therefore entitled to ask:

When is Oregon playing Stanford? To-Be-Determined, TBD.

When is Oregon playing Washington? TBD.

When is Oregon playing USC? TBD.

When is the kickoff for the Civil War game between Oregon and Oregon State? TBD

And who is doing the To-Be-Determining?

Are we waiting for the 12 university presidents and athletic directors to set the times for these games and hundreds more? Fat chance.

The universities have absolutely no say when it comes to answering the week-by-week TBD questions. Pac-12 universities in particular prostitute themselves to the sports networks.

The $5.3 million paid yearly Pac-12 Commissioner Larry Scott is now exploring 9 am PDT/PST kickoffs in order to ensure conference teams make the football highlight shows in God’s anointed Eastern and Central time zones. Highlight shows?

What? Larry, you just received a $500,000 annual pay raise for that “outside the box” thinking?

Bloody Mary breakfast tailgates as the sun rises over the stadium parking lot? Middle of the night drives home?

Anybody consider the safety of the fans?

“We Don’t Control Our Schedule And When We Kick Off” 

(Washington Coach Chris Petersen) “should be thanking ESPN for actually having a relationship.” – ESPN’s Kirk Herbstreit.

“The hardest thing with Saturdays is when you wake up and then you’ve got to wait until 7 at night. But we’re also big on we don’t control our schedule and when we kick off. So tell us where it is and when we’re kicking off, and we’ll be there.” — Chip Kelly

Who runs the Pac-12 universities? ESPN and Fox or the university presidents?

As a proud capitalist Almost DailyBrett understands that cash is king, and that obviously applies to contract broadcast fees.

Bur isn’t the money donated by alumni (e.g., Phil Knight), just as green? How about university athletic fund members and season ticket holders?

We know the university presidents and athletic directors are in bed with the networks, but what about the fans who fill up the stadiums and buy over-priced beer, snacks and trinkets?

Oregon’s first two-games against Auburn and Nevada are set for 4:30 pm(PDT) kickoffs. Sounds good.

Oregon’s next game against Montana is scheduled for a 7:45 pm start or 10:45 pm in the EDT and 9:45 pm CDT. What’s the point for such a late kickoff when virtually no one in the Eastern and Central time zones will watch the game?

Pac-12 (programming) After-Dark?

More importantly, why should Oregon fans wait until every other football game is played that day (September 14), and then be faced with a midnight drive back home. Heck, isn’t it easier to simply watch the game at home in high-definition comfort?

Maybe that is the point for the networks. Why not play these games in sterile studios instead of near-empty stadiums and forget about the fans?

Making The Pac-12 Great Again?

Don’t university administrators want to bring alumni back to campus for some school spirit, social inebriation, and some check writing too?

How about the energy that comes from the student section?

Why can’t the Pac-12 presidents huddle with overpaid and overrated conference commissioner Larry Scott and declare:

Our football games are going to be played between 12:30 pm PDT/PST and 5 pm PDT/PST, which are the best times for our fans whether they are attending in person or watching on television. We provide great content to ESPN, Fox, Pac-12 Network and others. They are welcome to cover our games.”

Undoubtedly Harvard-Head lawyer Scott will point to existing television contracts and the fact that every Pac-12 game is televised. Keep in mind that contracts expire. They are typically renewed. Let’s get better terms.

Almost DailyBrett has noted those  poor souls, who were born in the Pacific and Mountain time zones, lost the biological lottery. We are two-or-three hours behind the rest of the nation. That’s a fact of life, but not an excuse.

Why don’t we concentrate on Making The Pac-12 Great Again?

Let’s schedule our football games, particularly homecoming contests, at times and places, which are convenient for the vast majority of our fans, alumni and students.  If the East of the Hudson types want to believe we all exist in Baskets of Deplorables, we can only conclude that mindset says more about them than us.

The Pac-12 universities, their respective presidents and athletic directors need to declare their independence — or at least co-existence for the good people who matter — alumni, students and friends, those who actually go to the games.

https://www.oregonlive.com/ducks/2019/05/canzano-pac-12s-biggest-news-commissioner-larry-scott-got-a-raise-to-5300000-a-year.html

https://www.espn.com/college-football/story/_/id/27259246/pac-12-commish-exploring-idea-9-games

https://goducks.com/schedule.aspx?path=football

https://almostdailybrett.wordpress.com/2017/11/05/pac-12-after-midnight/

https://almostdailybrett.wordpress.com/2019/01/02/the-conference-of-champions/

 

… and no one is there to read his posts, do they make any sound …

… and does anyone give a particle of bovine excrement?

Ten years ago today, Almost DailyBrett was digitally born by means of hundreds of keystrokes on an IBM compatible, WordPress and an Internet connection.

Drum roll: A grand total of seven souls (page views and/or unique visitors) ventured to read your author’s blog in the summer month of economic discontent,  July, 2009. The predictable and rhetorical ‘Why Bother?’ question was not far behind.

Your author’s life was changing. He was guided by the immortal words of Robert Plant and Jimmy Page:

“Yes, there are two paths you can go by, but in the long run, there’s still time to change the road you’re on.”  

Was my blog the commencement of my own, “Stairway to Heaven?’

Even though your author’s odometer was already showing mid-life mileage a decade ago, there was still plenty of fuel in the Miata. There was an acute need to move the personal brand to New Frontiers and yes, to decide on a new path and to change the road.

Since that pivotal day 10 years ago — July 21, 2009 — Almost DailyBrett’s 573 posts …

Garnered 520 reader comments …

Generated 162,373 page views …

Enticed 110,421 unique visitors …

Hailed from approximately 170 countries around the world.

It is humbling to contemplate the equivalent of a Michigan “Big House” with each seat occupied, spending some of their precious irretrievable discretionary time reading Almost DailyBrett.

Did some arrogant academic (redundant?) types suggest that Web 2.0 blogging is dead? Yes there are oodles of deceased blogs along the path — they all started with great enthusiasm and better intentions — but thousands of decomposing writers laying by the roadside should not be interpreted as the end of blogging, maybe just the end of the beginning.

Those Troubling Widowers

Looking back on Almost DailyBrett’s nearly 600 posts, there are wide variety of topics and themes, which constitute the Top 10 blogs:

  1. The Trouble With Widowers (This post keeps on giving each day even though it was composed in 2012), 18,990 page views
  2. NASDAQ: WEED (Predicted publicly traded marijuana companies), 14,653
  3. Farewell LSI Logic (What is and what should have never been?), 4,379
  4. The Decision to Pose for Playboy (Bared my opinions), 4,106
  5. Fiduciary Responsibility vs. Corporate Social Responsibility (Not mutually exclusive), 4,023
  6. Magnanimous in Victory, Gracious in Defeat (Easier said than done), 2,423
  7. Smile on the Lips Before a Tear in the Eyes (Joe Biden on horrific family loss), 2,247
  8. One Page Memo: Now More Than Ever (Makes more sense than ever in our digital world), 1,902
  9. Competing Against the Dead (She’s gone, and she is not coming back), 1,628
  10. California’s Rarefied Air Tax (April Fool’s blog; Don’t give Gavin any ideas), 1,050.

Your author would be remiss if he did not point out that his “About” page has drawn 1,071 page views.

Yes, a successful blog can pay dividends in terms of personal branding and the ongoing perception of accomplishment. Writing Almost DailyBrett certainly did not hurt yours truly in securing a tenure-track assistant professorship of public relations at Central Washington University at 59 years young. 

Total Douche-o-Rama

“This person is an idiot … Perfect for Ph.D candidacy.”

“This whole blog is an audition for a commentator position on Fox News.”

“Total Douche-o-Rama.”

These are just some of the nicer comments your author approved for posting on Almost DailyBrett.

After 10 years in the blogging trenches sending out rhetorical salvos and more than a few occasions receiving less-the-pleasant feedback and name calling, here are 10 hard-earned rules for blogging:

  1. No one was put on this planet to read your posts. A blog is the ultimate discretionary read. Someone is spending precious nanoseconds of their finite life to read your blog. Boring and lame does not cut it.
  2. Digital is eternal. The most important public relations is your own personal PR. Never blog when you are upset, sleepy and certainly not when you are intoxicated (Mark Zuckerberg’s character in The Social Network)
  3. Double Check and Double Check Again. The difference between “pubic relations” and “public relations” is one letter. The level of embarrassment is huge. Don’t rely on the Microsoft Spell Check. If the wrong word is spelled correctly, you are still personally wrong
  4. Employ Pull and Push (in that order) to Generate SEO/SEM. Juicy tags and alluring categories are irresistible to the Search Engine Optimization and Search Engine Marketing algorithms. Your blog should always be on page one following a Google search. Social media uploads are essential
  5. Write to Your Strength/Experience. Not everyone shares your interests. Some blogs will do better than others. Follow your passion. Accept that some blogs will barely register a blip on the rhetorical Richter Scale
  6. Be Provocative, Not Notorious. The last thing anyone wants or needs is another partisan rant on social media. Almost DailyBrett has a point of view (e.g., Buy Low Sell High),  but refrains from being another screaming talking head
  7. Avoid Overt Partisanship. In our increasingly tribalized society, your blogs are not going to radically shift public opinion.  Offer new ways to approach an issue. Who knows? You may move the dial just a smidge, and in our polarized world that is and of itself … an accomplishment.
  8. Buy Low Sell High. Offer a proven philosophy. Demonstrate through thoughts and example that economic freedom (albeit not perfect) is still the best way to provide for prosperity and in the end, the pursuit of happiness
  9. Have Thick Skin … to a Point. Don’t blog if you can’t take the heat. Inevitably, someone will not be pleased with your prose. Celebrate responses to a point. You do not need to accept slurs, profanities and name calling
  10. “Opinions Are Like Assholes, Everyone Has One.”  There are times when your personal experience (e.g., press secretary), if you are sure you want to share, maybe can help others. If so, a blog author can be closer to an angel as opposed to an ass ….

And as recommended by University of Oregon Journalism Professor Carol Stabile, write 15 minutes every day. Some days will be better than others. Blogging is a gift of the digital age. The ability to project your thoughts to all continents in mere nanoseconds was inconceivable before 1995. There is a great responsibility that comes with blogging, but an incredible opportunity as well.

Almost DailyBrett note: Even though he went to UCLA and received his B.A. in English (and eventually rose above this baby blue malady), the initial inspiration came from my forever friend and colleague Brian Fuller, editor in chief at ARM. The former editor of EE Times recommended blogging in general and WordPress in particular at a time when his advice made the greatest impact. The success of Almost DailyBrett is in part is attributable to Brian. Buy Low Sell High, my eternal friend!

https://almostdailybrett.wordpress.com/2012/04/15/the-trouble-with-widowers/

https://almostdailybrett.wordpress.com/2014/01/20/nasdaq-weed/

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

https://almostdailybrett.wordpress.com/2012/01/10/the-decision-to-pose-for-playboy/

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

https://almostdailybrett.wordpress.com/2011/07/17/magnanimous-in-victory-gracious-in-defeat/

https://almostdailybrett.wordpress.com/2012/06/02/smile-on-the-lips-before-a-tear-in-the-eyes/

https://almostdailybrett.wordpress.com/2011/04/20/the-one-page-memo-now-more-than-ever/

https://almostdailybrett.wordpress.com/2011/01/22/competing-against-the-dead/

https://almostdailybrett.wordpress.com/2019/04/01/californias-rarefied-air-tax/

https://www.linkedin.com/in/brianfuller24/

 

 

 

 

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