Category: PR Cliches


Look at thus chorus of entitled white men, justifying a serial rapist’s (e.g., US Supreme Court Associate Justice Brett Kavanaugh) arrogated entitlement. All of them deserve miserable deaths while feminists laugh as they take their last gasps. Bonus: we castrate their corpses and feed them to the swine? Yes.” — Georgetown University Professor Christine Fair

“Bias against women as political leaders has clearly diminished in modern times, and women have been elected to state governorships (e.g., Nikki Haley) and other executive offices with some frequency. But the presidency is the ultimate executive office, and there are still many men, and some women, who have hidden (or not so hidden) gender prejudices.” — Professor Larry Sabato, UVA Center For Politics

What is the male equivalent of the word, “misogyny?”

Are you ready for … “misandry?”

Haven’t heard the term, misandrists or women who hate men? The same was true for Almost DailyBrett until recently.

In our advanced 21st Century civilization there seems to be only public dialogue of the unfortunate practice of misogyny and evil misogynists, which is appropriate but is that the end of the discussion?

As former Vice President Joe Biden contemplates, which woman he will add to the ticket (too bad he closed the gender door to New York Governor Andrew Cuomo), the always excitable resistance journalists will hyperventilate about how his running mate choice will impact THE Gender Gap (Democrats vs. Republicans and the women’s vote).

Translated: Who will better assist Biden in firming up and expanding his base with women: Stacey Abrams? Kamala Harris? Amy Klobuchar? Catherine Cortez Masto? Elizabeth Warren?

Your author fully anticipates the predictable absence of pundit bloviation of what is another valid factor, if not an equally germane discussion: What will be the impact of the chosen woman running mate on the forgotten gender gap: Republicans vs. Democrats and the vote by men (assuming all American males don’t suffer miserable deaths, while feminists laugh in the meantime).

Looking back at 2016 exit polling, we find not surprisingly that Hillary Clinton carried THE gender gap by a 13 point margin (54 percent-41 percent).

Conversely, Donald Trump won the forgotten gender gap by 11 points (52 percent-41 percent).

This assessment of the women vs. men voting tendency divide is not the end of the story, just the end of the beginning.

Digging deeper into the numbers, we find that inconceivably Hillary Clinton actually lost the white women’s vote to Donald Trump (52-43 percent). White men in numbers with high propensity, voted for Trump over Hillary by two-to-one landslide, 62 percent to 31 percent.

Three times in the past 48 years, Republican nominees have captured 50 percent or more of the total vote among women (Nixon, 61 percent in 1972, Reagan, 56 percent in 1984 and George H.W. Bush, 50 percent in 1988)

Only once in the last 48 years has a Democratic nominee won 50 percent of the total vote among men (Jimmy Carter with 50 percent in 1976).

‘Don’t Want This Particular Woman’

“Throughout the campaign, an observer could not miss an assertion made frequently by women young and old: ‘I want a woman president, and I’m sure we’ll have a woman president soon, but I don’t want this particular woman (e.g., Hillary Clinton).'” — Larry Sabato

Donald Trump’s two-for-one victory among men in 2016 should not be dismissed particularly as it applies to the fly-over swing-states including: Iowa, Michigan, Ohio, Pennsylvania, Wisconsin … White men and Midwest swing states still matter in 2020.

Should Joe Biden pay attention to the forgotten gender gap? How will his choice of running mate, a bleeding heartbeat away from the presidency impact the men’s vote?

Trust Almost DailyBrett on this point: The good folks at CNN, MSDNC, NBC and CBS will pay scant attention to the shave-their-faces in the morning demographic. They will focus on how a shrill Elizabeth Warren fires up progressive women base or how an angry Kamala Harris will perform in a debate against cool customer, Mike Pence.

Even as apoplectic Warren clearly unnerves Wall Street and America’s Investor Class (more than half of the country), how will she play with men in must-win-for-either-side, Florida?

Considering Biden’s rhetorical struggle against himself, could an oratorically gifted Governor Cuomo have been a wiser choice as a running mate?

Let’s also weigh Biden’s “… you ain’t black” gaffe with the African-American community. Will adding Georgia governorship loser Stacey Abrams or “I don’t believe you (Biden) are a racist” Kamala Harris solve the nominee’s problems with blacks in particular, and American men in general?

Maybe making the premature announcement that he would only consider a woman for the VP slot was political malpractice? Why close out one gender so early, when your party has historical major political problems with that very same gender, men?

Are progressive women going to vote for Trump, if an Andrew Cuomo or Cory Booker is selected? Forget about it.

Men are relevant. Men matter. They vote. They don’t appreciate being placed in a “basket of deplorables.” They will not be the forgotten gender gap.

Most of all, they will be there in November.

https://www.lexico.com/explore/what-is-the-female-equivalent-of-a-misogynist

https://almostdailybrett.wordpress.com/2018/10/02/when-boy-meets-girl/

“If everyone is thinking alike, then somebody isn’t thinking.” — US General George C. Patton (1885-1945)

“The Democrats in Jim Crow Alabama of 1952 would not register him (her Presbyterian minister father) to vote. The Republicans did.” — Former U.S. Secretary of State and present Stanford provost Condoleezza Rice

“I didn’t leave the Democratic Party. The party left me.” — President Ronald Reagan (1911-2004)

Some have suggested that we have never been so divided; some seem to be skipping over the Civil War.

Having made this necessary clarification, your author is reminded of a quote from an Auburn football fan about the annual Iron Bowl.

“In Alabama, it’s either ‘Roll Tide’ or ‘War Eagle,’ and once you choose, you are branded for life.”

‘You are either for me or you are against me.’ How many times have we heard that quote?

In reality, life is not that simple. It’s not always black and white. As citizens — not subjects — with free will, we don’t have “own” everything that goes along with political orthodoxy. In fact, we don’t need to forever embrace a particular political philosophy.

Having grown up in a Roman Catholic Democratic household in which John F. Kennedy was our family patron saint and Nixon’s first name was “damn,” it seemed that Almost DailyBrett would be relegated to lifelong subordination to the Democratic Party.

“It is a paradoxical truth that tax rates are too high today and tax revenues are too low, and the soundest way to raise the revenues in the long run is to cut the tax rates.” – President John F. Kennedy, Economic Club of New York, December 1962.

Kennedy’s quote and his strong military “quarantine” against Soviet missiles in Cuba, not the advocacy of a never-ending shutdown of the American economy, serves as a perfect example of the difference between the Democratic party then and the Democratic party now.

No Lightening Bolt Out Of The Sky

“Democrats, when they’re feeling alarmed or mischievous, will often say that Ronald Reagan would not recognize the current Republican Party. I usually respond that John F. Kennedy would not recognize the current Democratic Party, and would never succeed in it.” – Wall Street Journal columnist Peggy Noonan

Ronald Reagan didn’t transform your author into a “Reagan Democrat,” but instead a “Reagan Republican.” The Gipper’s celebrated epiphany occurred in 1962. For your author it was 20 years later. With time, Almost DailyBrett has grown to be even more neo-liberal and libertarian.

Buy Low Sell High.

There is a 100 percent correlation with your author leaving the ranks of those an eternal vow of poverty (e.g., political press corps) and joining the ranks of the well-compensated “dark side” (e.g., public relations … press director for the Deukmejian Campaign Committee). As George C. Scott in “Patton” said, “I love it. I love it, so.”

As an aforementioned Catholic your author expected a lightening bolt to strike me out of the sky, falling off the horse on the road to Damascus, and voting for Reagan that first time. As James Brown celebrated: “I Feel Good, So Good … “

Becoming a proud Reagan/Deukmejian Republican does not mean, yours truly buys into each and every policy position on the right side of the aisle. To this very day, Almost DailyBrett can state ex-cathedra, he doesn’t like guns, never did, never will. Bad people with guns, even those playing violent video games, are not good things.

Assault weapons are the worst. George Deukmejian said he saw absolutely no reason why anyone needed an assault weapon. We banned assault weapons in California. The NRA went fruit cake. Almost DailyBrett as press secretary strenuously defended that position; and supports that stance now.

There is no reason to be … predictable.

Voted Against The Clinton Restoration

Four years ago your author voted against the specter of a Clinton Restoration in the White House. Some believe in their hearts today they cast a good vote on behalf of a now increasingly bitter Hillary. There was zero chance of your author making that choice.

At the same, Almost DailyBrett was deeply troubled by Donald Trump’s decided lack of Reagan/Deukmejian political discipline. There was never any doubt about the philosophical direction of Ronald Reagan and George Deukmejian. You could agree with them or not agree with them, but there was no doubt where they stood.

As Reagan said in his last Republican Convention speech in 1992: “Whatever else history may say about me when I’m gone, I hope it will record that I appealed to your best hopes, not your worst fears; to your confidence rather than your doubts.”

Reagan and Deukmejian were eternal optimists, not utopian and decidedly not dystopian.

Your author did not vote for Donald Trump in 2016 (writing in former Speaker Paul Ryan), the first time since the 1980s not supporting the GOP nominee.

Fast forward, Donald Trump is not any more politically disciplined now compared to four years ago (see TMI on Hydroxychloroquine), another self-inflicted public relations damage control fire drill.

Having said that, there is the president’s record including tax and regulatory relief, standing up to China, strengthened border controls, strict constructionalist judicial nominees, increasing military preparedness and no new wars. And let’s not forget the Covid-19 response and the reopening of America’s economy.

Alas, the Democrats have settled on Joe Biden. Not being the hated Trump apparently is good enough for them. Deep down, they really want New York Governor Andrew Cuomo.

Democrats can’t get what they want. Republicans are getting what they need.

http://content.time.com/time/specials/packages/article/0,28804,1894529_1894528_1894518,00.html

http://content.time.com/time/specials/packages/article/0,28804,1894529_1894528_1894522,00.html

https://archive.nytimes.com/www.nytimes.com/library/convention/chome/nreagan.html

 

 

“To liberals, the US is not good enough for the world. To conservatives, the world is not good enough for the US.” — Pulitzer Winning Washington Post columnist Charles Krauthammer (1950-2018)

My dear wife Jeanne and your author walked 125 miles, an average of 6.8 miles per day, during the course of 20 August vacation days, spanning three European nations: Austria, France and Germany.

We even dared visit  Paris in Verboten August, and were greeted by beautiful weather, easy access to restaurants and virtually no lines for Versailles and The Louvre. Wasn’t anything and everything supposed to be closed for vacation?

One never missed the living Renoir-style impressionism of the sidewalk cafes in France and the beer gardens in Austria and Germany, and could easily come away with the conclusion that all Europeans are happy, content and satisfied.

Touring the European Parliament in Strasbourg, France, visitors are easily impressed with the union of 28 countries, speaking 24 separate languages, and serving as the home of 512 million people working together — sometimes in harmony — as members of the European Union (EU). Europe for the most part recorded almost 75 years of sustained peace since the establishment of the EU, rather than being at each other’s collective throats.

And yet there are storm clouds that won’t go away easily, namely Brexit.

A plethora of higher moral ground activists point to Denmark, Norway and Sweden as “happy little” royal countries. They rhetorically pose: ‘Why couldn’t the US be more like them?’ Almost DailyBrett must reply: We rebelled against monarchy (telling King George III where to put his royal scepter), so why wouldn’t we automatically reject monarchy, even constitutional monarchy?

If the expressed goal is true socialist justice, then how can one accept all the state-sponsored extravagance being bestowed upon the ultimate winners of a biological lottery, those born into a royal family? Versailles in France and Neuschwanstein in Germany are vivid examples of monarchial excesses, which ended with the King Louis XVI being guillotined and Mad King Ludwig II mysteriously drowning.

And yet dynastic monarchy is still being practiced in the three aforementioned Scandinavian countries, plus Belgium, Netherlands, Spain and of course, the United Kingdom. If the social justice types complain bitterly about the top 1 percent in America, how can they tolerate the birth-right exclusive … 0.000000000001 percent … in Europe?

Certainly, America has its own issues particularly when it comes to personal health, namely obesity, Diabetes, Opioids and more. Does that mean the vast majority of Europeans are better when it comes to waistlines and personal health? For the most part the answer is, yes.

However, the collective European commitment to the environment and public health abruptly ends with smoking. The deadly habit and its directly related second-hand smoke is right beside you in Europe, literally everywhere.

The warnings on packs of smokes are not mushy as is custom in the states. Even a non-German speaker can easily understand Rauchen kann ist tödlich sein (e.g., Smoking can be deadly), and still one can easily conclude the filthy practice is alive and dead on the European continent (some reportedly inhale to stay skinny). Most likely, they will have beautiful corpses.

Visiting Strasbourg in Alsace Lorraine in France and Baden-Baden in Germany’s Baden Württemberg, it’s easy to reflect on how many times these French-German towns have traded management teams at the point of the bayonet, particularly the former. The Germans took control in 1871, the French took it back in 1918, the Germans again in 1940 and then the French in 1944.

Is there any place in America that has been the subject of that many repeated wars in the 150 years? The answer is an obvious, no.

Let’s face it, a huge reason why Europe has remained peaceful for the past three generations has been the continued placement of U.S. troops and weapons systems in Western Europe during and after the Cold War. Europeans should write thank you notes to US taxpayers. Time for Europe to pay up in the form of their required 2 percent annual GDP equivalents to fund the North Atlantic Treaty Organization, otherwise known by the acronym, NATO

The French in particular were notorious (read: Charles De Gaulle) for not acknowledging our leadership in the liberation of France. Thankfully, French President Emmanuel Macron, gladly speaking English, has pointed to the countless U.S. GI graves in Normandy and recognized our role.

Sorry to say, Denmark did not liberate France and end Nazi and Communist tyranny in Europe. It was the United States in the forefront … of course.

Some complain about the presence of US corporate logos all over Europe, particularly Starbucks, McDonald’s, Apple, KFC, Amazon, Nike etc. The same concentration of European brands is not seen (exception: legendary German cars … BMW, Daimler, Audi, Porsche) other than French cosmetics and Spain’s Zara.

Let’s face it, there is no Silicon Valley in Europe and the entrepreneurial venture capital culture is not the same, maybe with the exception of Germany’s business software provider, SAP or Systemen, Anwedungen und Programmen (Systems, Applications and Programs).

According to The Economist, America’s top five companies in market capitalization (stock prices x number of shares) are technology firms with an abundant focus on services provided. Together, they average 30-years of age, generate $4.3 trillion investor capital and trade at 35 times last year’s earnings.

Conversely, Europe’s top firms are goods-oriented were founded a century ago (i.e., Royal Dutch Shell, Unilever). Collectively, they are worth less than $1 trillion (Microsoft alone is larger) and trade at 23 times last year bottom lines. When it comes to “unicorns” or innovative privately held start-ups, think USA not Europe.

In terms of market performance you can’t beat America’s NYSE and the NASDAQ … sorry Britain’s “Footsie,”France’s CAC-40 and Germany’s DAX. And if you want to tie up your disposable investment income for 10 years in government bonds, which guarantee a certain loss … Europe (e.g., 10-year BUND) is at your beckon call.

Buy high and sell low?

Having traveled to Europe four times in the last five years for holiday, and many times before for business and pleasure (no one goes to Brussels for kicks), Almost DailyBrett qualifies as a spirited Europhile. Having said that, your author is a proud American.

Denmark may be happy. Good for the Danes and their lovely harbor mermaid.

When it comes to changing the world for the better, there is no contest. Europe en-masse cannot compete against the U.S. when it comes to being truly exceptional. This reality may drive certain elitists crazy, but your author has to call ’em as he sees ’em.

https://beta.washingtonpost.com/local/obituaries/charles-krauthammer-pulitzer-prize-winning-columnist-and-intellectual-provocateur-dies-at-68/2018/06/21/b71ee41a-759e-11e8-b4b7-308400242c2e_story.html

https://www.townandcountrymag.com/society/tradition/g12797004/current-monarchy-countries-in-the-world-list/

https://www.townandcountrymag.com/leisure/travel-guide/g19733989/happiest-countries-in-the-world-2018/

https://www.economist.com/briefing/2019/09/12/the-economic-policy-at-the-heart-of-europe-is-creaking

 

 

 

“I don’t have a racist bone in my body.” — President Donald Trump

At least he’s not a “crook” or didn’t have sex with “that woman,” Monica Lewinsky?

“I do not believe you are a racist.” — Senator Kamala Harris casting doubt on the integrity of former Vice President Joe Biden

Are you sure about that, Kamala?

By incorporating the good name of Joe Biden and “racist” in the same sentence, was Senator Harris connecting the former vice president with this über-charged word? Talk about damning with faint praise.

Kamala knows full well that, “I do not believe you (Biden) are a racist,” is subjunctive. I don’t believe you are, but Mr. Vice President … you could be.

The damage was done.

The real question Almost DailyBrett is posing today: Is the word, “racist,” in danger of becoming just another delicious condiment for every outrageous political attack sandwich?

Let’s see … should we slap some “racist” on sour dough at this contact sport delicatessen? Maybe, we can add “sexist” as another ingredient? How about “homophobic” and/or “transphobic” as well? Hmmm … a juicy racist, sexist, homophobic, transphobic … political invective sandwich.

Consider the debating points of Elizabeth Warren: “We live in a country now where the president is advancing environmental racism, economic racism, criminal justice racism, health care racism.”  If you are scoring at home that is four racisms in one mere sentence.

By employing … over-employing … these venomous words time-and-time again …  to humiliate a political opponent and silence dissent … is the power and shock value of these words becoming diluted? Will Americans between now and November 3, 2020 (and beyond) just roll their collective eyes when they once again hear the words, “racist” or “racism” bandied about?

It really doesn’t matter whether the word is being used as an adjective (e.g., “racist tweets”) or a noun (e.g., … not a racist), racist is now so accepted, the media is employing it without qualifiers, such as alleged racist, charged racist, accused racist. Instead the political target is just … an unmitigated, unadulterated, categorical … racist. Will the word have the same power next year that it has this year?

According to Merriam-Webster, cliché equates to a “trite phrase or expression, a hackneyed theme, characterization or situation, something that has become overly familiar or commonplace.”

If a Catholic high school lad is standing at a rally in Washington D.C., wearing a MAGA hat (Make America Great Again), is he “racist” or practicing “racism” by doing nothing and saying absolutely nothing?

“We’re a Catholic school and it’s not tolerated. They don’t tolerate racism and none of my classmates are racist people.” — Nick Sandmann responding to NBC’s Savannah Guthrie’s predictable, “Are you a racist?” question.

Wonder if Almost DailyBrett is going to have “racism” lathered on his sandwich for daring to raise the spectre that the Mother of All Charged Words is maybe losing its steam? Are we overdosing on “racist” and “racism” opioids?

Barack, Who?

Remember Barack Obama’s, “Yes We Can,” campaign?

He won and the motto was updated to “Yes We Did” in a transformative moment when America took the extraordinary step of electing an African-American to the White House.

As Almost DailyBrett mentioned before, America proved once again it’s an extraordinary and exceptional nation by rising above ancient racist dialogue to prove the overwhelming majority can set aside any and all consideration of one’s ethnicity, when deciding who was going to lead the free world in the second decade of the 21st Century.

Have to admit it, your author back in 2009 was wondering about Jesse Jackson and Al Sharpton. With Obama’s historic election, what were they going to talk about?

Keep in mind that not only was Barack Obama elected and re-elected, America passed the Civil Rights Act and the Voting Rights Act, ended segregation laws, implemented Brown v. Board of Education (Topeka, Kansas), and abolished slavery with the 13th Amendment. We have come a long way from America’s “Birth Defect” of slavery as described by former Secretary of State Condoleezza Rice.

What happens if the battle is over and the war is won? As it turns out, “racist” and “racism” are once again daily entrees featured on any political attack menu.

Your author is NOT suggesting the last vestiges of racism have been completely wiped off the fruited plain. They exist. Having said that, Almost DailyBrett does not concur with the insinuation the 62 million Americans, who did not vote for Hillary Clinton, are indeed “racist.”

The fight is not over, but does the word “racist” need to be employed by every pandering candidate and every screaming talking head on cable television?

Are we going to reach a point that we collectively tune out the word, leading to the possibility that we do not respond to a real racist hate crime?

As Senator Cory Booker said: “Trump is worse than a racist.” Will there be a new attack dog word to follow, “racist”?

Almost DailyBrett believes the once verboten in proper company, F-word … oh WTF … the word “fuck” has become routine and cliché.

Will “racist” join the ranks of words that once were used sparingly, but have now become oh-so-commonplace in our coarse society?

Almost DailyBrett thought long and hard about even raising this volatile subject. The fact that journalists and correspondents are cavalierly using this attack word without any qualifiers is yet another example of growing Opposition Journalism, and another nail in the coffin of Objective Journalism.

How many nanoseconds are there between now and the close of the polls, November 3, 2020?

Wonder how many times the word, “racist,” will be conventionally and digitally uttered, printed and transmitted between now and then? Hundreds? Thousands? Millions? Billions?

Will this practice stop once the election has come and gone?

Don’t count on it.

https://www.politico.com/story/2019/07/16/trump-attack-progressive-congresswomen-1416579

Watch Kamala Harris Demolish Joe Biden on Race During the Democratic Debate

https://almostdailybrett.wordpress.com/2018/10/27/what-happened-to-the-exceptional-nation-that-twice-elected-barack-obama/

https://www.merriam-webster.com/dictionary/clich%C3%A9

https://www.vox.com/2019/1/22/18192908/covington-catholic-video-nick-sandmann-maga

https://www.realclearpolitics.com/video/2019/07/22/limbaugh_if_you_can_be_worse_than_a_racist_it_means_the_word_is_losing_its_impact.html

 

 

 

“Today I may be the victim, but tomorrow it may be you (ministers) — until the whole fabric of our harmonious society is ripped at a time of great national peril.” – Catholic Democratic presidential nominee John F. Kennedy speaking to the Greater Houston Ministerial Association, Sept. 12, 1960

Kennedy was the second of three Catholics to be nominated for the presidency, and the only one to be elected. Joe Biden was the one-and-only Catholic to be elected as vice president.

To its credit, the Democratic Party nominated all three Catholics for president: Al Smith (1928), JFK (1960) and John Kerry (2004).

That was then, this is now.

The difference in the electoral climate in 1960 compared to today is not only a political lifetime, it’s an eternity.

Kennedy assuaged through his words to the ministers in Houston and through his sincere behavior that he would never take direction from Rome. Instead he would to the best of his ability, “preserve, protect and defend the Constitution of the United States. … So help me, God.”

Based upon his enduring legacy and his ability to reach across party lines … similar to Ronald Reagan in the other political direction … Kennedy tempered the spoken and unspoken concern in many quarters about “Papists.”

Today as the Party of Kennedy launches its primary campaign for president, there are tangible signs that being a Catholic may actually be a negative … even a big time game changer.

Has Catholicism remained the same? How much has the Democratic Party changed?

The mere fact that Catholics supported Donald Trump over Hillary Clinton 50-46 percent in 2016 exit polls has not been overlooked by party brass. Keep in mind Hillary lost Protestants by a larger margin, 59-36 percent. She won in a landslide with agnostics/atheists, 67-25 percent.

Secularism über alles?

It’s one thing to preach tolerance and diversity; it’s another to politely disagree and coexist those who dare go against ingrained party orthodoxy (e.g., up-to-the-nanosecond-of-birth abortion … see Cuomo, Andrew).

And here comes the rub, the party abortion litmus test vs. the long-term teachings of the church. Pope Francis may be cool, but the party’s position on the Mother of All Issues has intensified.

Anti-Catholicism Raising Its Ugly Head … Again?

“I’m thinking of finding every one of these shitty kids and giving them a large piece of my mind.” – Recode editor Kara Swisher tweeting about the students at Covington (KY) Catholic High School

“When online mobs attack unknown kids, we’ve got a problem.” – Howard Kurtz, Fox News Media Buzz anchor

Almost DailyBrett does not attach much significance to anecdotes … except when they accumulate and become a discernible pattern.

When it comes to the revival of anti-Catholic bias/bigotry as a result of a litany (no religious pun intended) of anecdotes, every practicing and even non-practicing Catholic needs to take note.

The same is true with those of the Jewish persuasion, when so many Women’s March organizers openly refused to condemn Louis Farrakhan and his vile anti-Semitic views.

Whatyathink Kamala?

 “Since 1993, you have been a member of the Knights of Columbus, an all-male society composed primarily of Catholic men … Were you aware that the Knights of Columbus opposed a woman’s right to choose when you joined the organization?” – Democratic presidential candidate, Senator Kamala Harris, to Federal District Court nominee Brian Buescher

What should be done with these “all-male societies” of “Catholic men,” including one that has existed for a mere 136 years with 2 million members? Wonder if another Catholic charity, The St. Vincent de Paul Society, has the same view on Roe v. Wade?

And what was the instinctive political elite reaction to a group of chaperoned Catholic school boys (e.g., Covington Catholic High School), who visited Washington, D.C. and wore MAGA hats and calmly observed a Native American pounding a drum in their collective faces? They fired off their tweets first and asked questions of themselves later.

NBC Today Show reporter Savannah Guthrie demanded an apology of Covington Catholic student Nicholas Sandmann (see photo above) for the mere act of living and breathing. He was accused of … smirking.

Death threats were made. Their school was closed. Must suck to be young, male and worst of all, Catholic in the eyes of the political intelligentsia?

And let’s not forget another Catholic male, now Supreme Court Associate Justice Brett Kavanaugh. One of his favorite pass-times is coaching his daughter’s Catholic Youth Organization basketball team. Could he coach any longer once he was accused of high-school sexual misconduct, none of which was ever corroborated to this very day?

Justice Kavanaugh endured weeks of living hell, part of the reason is the simple fact that his faith collides with those advocate for abortion under any circumstances including New York Governor Andrew Cuomo, who happens to be also … Catholic.

Will there be even more anti-Catholic anecdotes in the run-up to 2020. Almost DailyBrett will take that bet.

Will it be necessary for a Democratic nominee to be both anti-Semitic on Israel and anti-Catholic on abortion in order to win over the secular crowd to secure the nomination?

Catholics Kerry, Biden and Cuomo are all vying to be the titular head of the party. Do any of them realistically have a chance in this hostile intra-party political climate?

Will the Democratic orthodoxy ex-communicate one or all three of these gents before they have the opportunity to compete to wear the golden ring and drink from the chalice as the Democratic nominee for President of the United States?

Don’t be surprised if all three are out of the race by the time the votes are counted in New Hampshire.

Almost DailyBrett note: Your author is a product of 12-years of Catholic School. Even though the personal halo has shifted downward from time-to-time, The Baltimore Catechism is still in the bloodstream.

https://www.npr.org/templates/story/story.php?storyId=16920600

https://www.washingtontimes.com/news/2018/dec/30/kamala-harris-mazie-hirono-target-brian-buescher-k/

https://www.nationalreview.com/2019/01/kamala-harris-knights-of-columbus-religious-test/

https://www.washingtonpost.com/religion/2018/10/05/brett-kavanaughs-nomination-fight-is-dividing-his-dc-catholic-church/

https://almostdailybrett.wordpress.com/2019/01/18/appeasing-farrakhan-then-appeasing-farrakhan-now/

https://usatodayhss.com/2018/is-brett-kavanaugh-right-that-he-can-no-longer-coach-girls-basketball

https://www.theatlantic.com/ideas/archive/2019/01/media-must-learn-covington-catholic-story/581035/

https://www.foxnews.com/politics/covington-students-journalists-mired-in-twitters-toxic-stew

https://www.forbes.com/sites/bobcook/2018/09/05/one-thing-we-know-about-brett-kavanaugh-hes-a-girls-basketball-coach/#1aff8d393946

https://en.wikipedia.org/wiki/Religious_affiliations_of_Presidents_of_the_United_States

 

 

 

 

 

“Did the (Dodge Ram) company really just use Dr. King’s words about the value of service to sell trucks?”New York Times, February 5, 2017

The unfortunate answer was … “Yes.”

Did somebody … anybody … at Chrysler suggest that its Super Bowl LII advertisement shown to 103.4 million viewers (Nielsen Ratings) may not be the best idea? One would hope the executive management at Chrysler is not exclusively composed of yes men and yes women.

If a viewer watching next Sunday’s Super Bowl LIII advertisements takes a sip of tequila every time a cause marketing spot comes across the screen, would that person be smashed by half time?

Based upon last year’s Super Bowl and the trend so far this year, Almost DailyBrett will take the over.

Even weighing Chrysler’s public relations/marketing disaster last February, it seems the trend toward questionable cause-marketing advertising is growing, not subsiding.

Razor Blades and #MeToo?

“Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate messaging to berate and belittle men.” – Karol Markowicz, New York Post

For Almost DailyBrett, it seems the growing use of cause-marketing advertising with predictable somber music and societal images are mostly lame corporate attempts to attach product brands to a public policy push or cultural icon.

The question remains: Are cause marketing advertising practitioners, who recommend paying $5.1-$5.3 million per 30-second Super Bowl LIII spots to their corporate clients, playing with fire works in the forest with a company’s hard-earned reputation and brand?

Consider Nike’s cause marketing folly of tying its “Swoosh” athletic apparel to Colin Kaepernick, who in many quarters is persona non grata for taking a knee on the flag, the Star Spangled Banner and America.

Is Colin playing in the Super Bowl next week? Will he ever play again? Almost DailyBrett will take the under.

We all know that Chrysler was burned big time for attempting to link the words of the late Dr. Martin Luther King’s sermons to the sale of Dodge Ram trucks.

Who thought this poor taste linkage was a good idea?

Ditto for Gillette tying razor blades to the #MeToo movement or Nike taking a knee on Old Glory.

Almost DailyBrett must ask: Were the ads submitted to focus groups (qualitative research)? What was the input of in-depth interviews from African-American respondents (Dodge), women (Gillette) and veterans and their families (Nike)? Was any random quantitative research conducted to validate or contradict the focus group reactions?

Tying the sale of muscle trucks by a publicly traded company to the words, works and deeds of a renowned assassinated civil rights leader/legend sounds risky at best.

The national response to boorish men continues to this day. Is Gillette taking a stand against the #MeToo movement? Hope not.

Does Nike management have a problem with the Star Spangled Banner?

Infamous Or Notorious Brand?

Defenders of dubious cause marketing ads, which draw justified rebukes, will predictably respond that millions of viewers now identify with the (tarnished) brand/product. They will piously state that nothing is worse than spending $5 million-plus for a 30-second spot and the viewers don’t remember the sponsor of the advertisement. Okay, but …

Your author is not carte blanche taking aim against all cause marketing ads.

For example, Verizon cleverly tied its wireless services to first responders running toward the flood, the fire, the earthquake … ensuring they receive the urgent call for their life-and-depth services.

What are Almost DailyBrett’s rules for cause marketing spots, whether or not they are intended for the Super Bowl of Advertising?

  • Appreciate that tribalism is rampant in America, and the warring camps simply do not care, let alone in many cases tolerate each other. Avoid taking sides (e.g., Nike). The predominant views in your locale (e.g., Beaverton, Oregon) are most likely not a reflection of the country as a whole.
  • Contemplate that movements are based upon redressing grievances. They have leaders. They have organizations. They have a determined cause. Don’t try to hijack a movement to sell your products (e.g., Gillette).
  • Invest in qualitative (i.e., focus groups, in-depth interviews) and random quantitative research (e.g. surveys). Don’t prejudge the results. If the respondents essentially question or even revolt against the proposed ad … don’t argue, don’t rationalize … drop it (e.g., Dodge Ram).
  • Embrace honesty with company management about the possible repercussions in terms of reputation, brand, sales, stock price, market capitalization, P/E ratio.
  • Consider that viewers are smarter than you think. They may not respond kindly to clumsy ads that attempt to sell trucks with the words of a slain civil rights leader. How about using puppies or horses to sell beer (just as long as no animals were injured making the ad)?
  • Know that cause marketing is overdone, and is almost becoming cliché. That statement does not preclude cleverly tying a relevant product (wireless communication) to first-responders (e.g., Verizon).

And most of all, follow the Almost DailyBrett Golden Rule: When in doubt, throw it out.

https://www.boston.com/sports/super-bowl/2019/01/24/super-bowl-ad-prices

https://almostdailybrett.wordpress.com/2018/09/04/nike-takes-a-knee/

.http://superbowl-ads.com/cost-of-super-bowl-advertising-breakdown-by-year/

https://adage.com/article/super-bowl/2019-superbowl-liii-ad-chart/315605/

https://www.nytimes.com/2018/02/05/business/media/mlk-commercial-ram-dodge.html

https://nypost.com/2018/02/04/dodge-ram-under-fire-for-using-mlk-speech-in-super-bowl-ad/

https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/02/05/its-been-a-tough-year-america-these-7-super-bowl-commercials-tried-to-give-us-hope/?utm_term=.3dc3a75c7cc3

“No one will ever win the battle of the sexes; there’s too much fraternizing with the enemy.” – Henry Kissinger

To Almost DailyBrett, it seems that “too much fraternizing” has resulted in way-too-much trouble for way-too-many men and has spawned (no pun intended) a global movement: #MeToo.

Should your author apologize when he dares to admit that he is indeed stricken with the Y-Chromosome?

More to the point: Are men born guilty?

Do the adjectives “creepy” and “pervy” always modify the nouns, “man,” “men” and “male(s)”?

The Genesis for this blog goes far beyond the litany of once successful men, who are now-and-forever relegated to the sidelines of life. Did their actual/alleged “fraternizing” maybe or actually go too far to be dubbed sexual assault/harassment?

Reportedly, the foibles of men originate from the Garden of Eden to 20th Century high school/college activities right up to the present day.

John Wayne’s “A man is going to do what a man is going to do” or “Boys will be boys” has been ushered into oblivion. Responsibility and accountability should reign for everyone.

Far too many women have experienced/suffered boorish (and at times criminal) behavior by way too many men. The #MeToo movement is predicated on a basis of hurt and pain for literally millions of women.

Even though Almost DailyBrett can state with impunity the vast majority of men are not saintly and pure – even Jimmy Carter “lusted in his heart” on the hallowed pages of Playboy – they are not automatically guilty because they came into the world as baby boys.

Not every male is the “Midnight Rambler.” It just may seem that way listening to the 24-7-365 talking heads on the partisan networks.

And yet if it always seems to come down to “he said/she said.” Your author will always take the “over” for the female of the species. Men can have their careers ruined based upon a charge whether the allegations are true or not.

Remember Rolling Stone Magazine’s December 2014 report on the rape culture, targeting University of Virginia’s Phil Kappa Psi fraternity. The only problem with the story, it was determined to be 100 percent untrue. “A Rape On Campus” was fake news before “Fake News” became in vogue.

For the university and the fraternity, the damage has been done. Forget about due process.

Does it suck to be a male?

“I Don’t Hate White Men … “

“I don’t hate white men. Actually, I’m so personally and emotionally invested in changing the culture of toxic masculinity that we made a little white man of our own.” – Former Grad School Classmate

Almost DailyBrett’s graduate school classmate actually does not hate white men … Ahhh, that’s refreshing.

Congrats on attempting to raise a “little white man of your own.” Hopefully, you can relate to scores of other mothers, who tried to tame these testosterone infested/infected creatures.

Maybe, you will understand the agrarian-turned-industrial-turned-service economy is working against men. Can you assist in educating these tadpoles to be successful gentlemen of the 21st Century?

Even though men have a plethora of issues, contributing to a culture of toxic masculinity, one must admit that men play an un poquito role in promulgating the human race through the provision of essential nutrients.

Pointing to the obvious: Many men are faithful, bring home the bacon, help raise children and assist in building our society. Yes, these hombres do indeed exist.

And yet, if they are charged … If an accusation is leveled … If they become collateral damage in a political fight, their worlds will change for the worse in mere digital nanoseconds.

When popular media discuss a “gender gap,” the term is automatically assessed as to only include the gulf between women and men. What about the other way around? Irrelevant?

Not so fast. According to national 2016 general election exit surveys, Hillary Clinton won the women’s vote, 54-41 percent, a 13 percent margin. Game, set match?

Oops, men favored Donald Trump over Hillary, 52-41 percent, an 11 percent margin. Misogyny?

Wait: White women voted for Trump over Hillary, 52-41 percent.

Maybe, the issue as noted by University of Virginia Political Science Professor Larry Sabato was the presence on the ballot of a “particular woman” with a ton of baggage.

The 2016 result does not preclude a women someday serving as America’s chief of state (see Teresa May in Britain and Angela Merkel im Deutschland).

Almost DailyBrett must reinforce here and now that an undefined number of bad Herren have inflicted pain and suffering on more women than those who actually courageously reported these transgressions.

Each and every case is inexcusable.

And yet to mothers raising male babies, toddlers, kids, teenagers, young men, these males are not guilty by birth. Agree?

The automatic presumption of guilt is never fair. America is governed by the Rule of Law. That basic precept applies to everyone, including those with testosterone coarsening through their bodies.

https://www.brainyquote.com/quotes/henry_kissinger_105144

https://www.psychologytoday.com/us/blog/culture-mind-and-brain/201802/the-real-problem-toxic-masculinity

https://almostdailybrett.wordpress.com/2017/12/19/not-all-men-are-creeps/

https://almostdailybrett.wordpress.com/2016/11/07/millions-of-active-women-supporting-millions-of-idle-men/

https://almostdailybrett.wordpress.com/2018/04/15/deadbeat-boyfriends/

https://almostdailybrett.wordpress.com/2014/12/20/impact-journalism/

With all due respect to the memory of LBJ and his colorful comment about FBI boss J. Edgar Hoover, American politics has been turned on its head.

Way back in the 20th Century, the conventional wisdom was to take the time to provide quality TLC to your electoral base, reach out to independents, and be extremely anal about your political enemies.

The rationale: Your friends can change, but your enemies will always be there for you.

Some contend the ageless adage: “Keep your friends close and your enemies closer” … is attributable to Chinese militarist Sun Tzu or maybe Italian philosopher Niccolo Machiavelli or even Al Pacino in Godfather II.

We may never know for sure.

The Economist’s Lexington this week examined the prospects of the “Never Trump” movement within the Republican Party to possibly mount a primary challenge against Donald Trump when the 2020 presidential cycle immediately commences after the November midterms.

Considering that Trump’s approval rating is 90 percent among Republicans (i.e., two Supreme Court picks, tax reform, regulatory relief, strong economy, no wars), the chances of beating him right now in the GOP primary appear to be slim and none with Slim being out-of-town.

Ready for more GOP primary punishment, Ohio Governor John Kasich? Been there, done that?

Almost DailyBrett also is mindful of the time period between now and 2020 is a political lifetime.

What Do Bill Clinton, George W. Bush and Barack Obama All Have in Common?

Even though the philosophical gap among these former presidents is wide, they all enjoyed not having primary opposition when they successfully ran for their respective second terms in 1996, 2004 and 2012 respectively. They also focused their GOTV (Get Out The Vote) efforts on enticing millions of their close friends to vote on election day.

The aforementioned Lyndon Johnson (1968, Eugene McCarthy and Robert Kennedy) along with Jimmy Carter (1980, Ted Kennedy) and George H.W. Bush (Pat Buchanan) all faced credible primary opponents. They all failed re-election, big time.

Trump’s enemies are not going anywhere. They will intensify their rhetoric, ferocity and protests (if that is even possible) between now and November 2020.

The question remains: What will Trump’s friends do in two-years-time?

Donald Trump – whether you adore him or detest him (there is literally no middle ground) – he knows how to play the “us” vs. “them” game better than ever before.

The editorials and op-eds in the New York Times and the Washington Post and the commentary from the talking heads on CNN and MSNBC are consumed by people who didn’t vote for Trump before, and will never vote for him in two years or ever.

As former coach Dennis Green once said: “They are who we thought they were.”

Barring the political fantasy of the 12th Amendment (e.g. Electoral College) being overturned, Trump needs to focus on keeping the red states, red or … keeping his friends, his friends.

One of the ways, he is doing exactly that is by fulfilling promises (e.g., steel and aluminum tariffs for Ohio, Michigan and Pennsylvania).

Another is the almost by the minute denigration emanating from the political class, questioning the cerebral capabilities of those in the fly-over states that provided Trump with his Electoral College majority.

When all is said (there will be a ton of pontificating and bloviating between now and the next 27 months), the number that still matters is 270 electoral votes to win the presidency.

Trump delivered a relatively comfortable 2016 winning margin of 36 electoral votes above the 270 threshold. And if he holds his 30 states. Game, set and match.

The eventual Democratic nominee must peel away at least two red states. A good place to start would be Florida and its 29 electoral votes.

For Trump, it’s in his best political interest to keep close his friends in Florida.

Maybe even invite them over for some fun in the sun at Mar-a-Lago.

https://www.youtube.com/watch?v=DfHJDLoGInM

https://www.pinterest.com/pin/389068855293185830/?lp=true

https://www.economist.com/united-states/2018/08/11/never-trump-republicans-could-have-their-revenge

http://www.startribune.com/he-was-who-we-thought-he-was-the-best-dennis-green-quotes/387948942/

https://almostdailybrett.wordpress.com/2018/07/19/electoral-college-blues/

 

 

 

Breakfast and Bay Area newspapers were served at a coffee shop, located directly across the street from the Cow Hollow motel at Steiner and Lombard.

Even though Friday, September 24, 1982 pre-dated mobile devices, there were no Thursday afternoon/evening phone calls from our campaign headquarters or even more germane, our political consulting firm in Los Angeles.

Copies of the San Francisco Chronicle, Oakland Tribune and most of all, the San Francisco Examiner were passed around over pancakes, syrup and black coffee. Next up was a morning editorial board meeting with the latter newspaper.

My boss was then-Attorney General/later-California Governor George Deukmejian.

After greeting editorial board members/reporters of the San Francisco Examiner, George Deukmejian was asked, if he saw the Los Angeles Times that morning.

Your Almost DailyBrett author, who was serving as the press director for the Deukmejian Campaign Committee, instantly experienced a pang of dread.

As the editorial board waited, George Deukmejian read the Los Angeles Times story. One thing was always certain: The Duke did not like surprises.

The Los Angeles Times story written by veteran political reporter Richard Bergholz reported on outrageous comments made by our gubernatorial campaign manager Bill Roberts.

Roberts predicted to Bergholz that our final election day results would be 5 percent better than what was being forecasted in the public opinion polls.

Roberts concluded that 5 percent of respondents would not admit their inner prejudice/bias to a pollster, and simply would not vote for our rival, a black candidate on election day.

The African-American candidate in question was our opponent, Los Angeles Mayor Tom Bradley. As a result of the coverage by the Los Angeles Times of Roberts’ on-the-record comments, the much-discussed/debated for nearly four decades, “Bradley Effect,” was born.

And George Deukmejian was blindsided.

.Photo by Steve McCrank / Staff Photographer

Why didn’t Roberts call the attorney general on Thursday? Most likely, he knew the result of his free lancing. For some reason, he believed it was better for George Deukmejian not to know and to find out later (in the presence of editors/reporters).

The question that still comes back to me:  Why did Bill Roberts make this assertion? There is absolutely no way that George Deukmejian would agree with this conclusion, let alone authorize Roberts to say it on-the-record, on-background or off the record. We were running an effective, well-organized campaign.

In the presence of the San Francisco Examiner editors/reporters and throughout the next few days, George Deukmejian rejected the premise of “The Bradley Effect” about the under-the-surface 5 percent racial bias.

Leaving the Examiner offices, my boss turned to me and said: “Bill Roberts is now an issue in this campaign.” Roberts and his political consulting firm were fired that day.

The immediate reaction from the pundits/media elite was our campaign was dead. Obviously, this projection was not the first time the political class has been wrong, forecasting an election.

George Deukmejian was elected governor six weeks later 49-48 percent, a margin of 93,345 votes.

Bradley Effect/Reverse Bradley Effect

Typing “Bradley Effect” into the Google search engine results in 88.9 million impressions in 0.32 of a second. The “Bradley Effect” is eternal.

The term also raises the blood temperature of the author of Almost DailyBrett in less than two nanoseconds, even though the Bradley Effect Blindside occurred 36 years ago.

There have been recent applications of the Bradley Effect, questioning whether there would be an under vote against Barack Obama in 2008 because of his skin hue. He was twice elected the 44th President of the United States.

And just two years ago, the elite political class introduced the “Reverse Bradley Effect” to characterize voters who refuse out of embarrassment to admit to pollsters they were voting for Donald Trump as the 45th President of the United States.

As your author writes this Almost DailyBrett epistle, I am mindful and grateful that Bill Roberts and others in his consulting firm supported hiring me as a very green press director back in early 1982. Roberts passed away in 1988.

Having acknowledged my gratitude, your author knows that our 1982 victory and landslide re-election (61-37 percent) four years later against the same Tom Bradley are tarnished in some eyes because of the so-called “Bradley Effect.”

Yours truly to this date is proud of the campaign we ran in 1982, and better yet how we governed California for eight years (1983-1991).

Two Million Absentee Ballots

The large absentee vote in the 1982 general election (6.4 percent of the total) came about primarily as a result of an effective organized campaign to get Republicans to vote by mail.” – Mervin D. Field, director of the California Poll

Based solely on the voters who went to the polls on November 2, 1982, Tom Bradley beat George Deukmejian by nearly 20,000 votes.

Having said that, the Deukmejian Campaign Committee without fanfare distributed 2 million absentee ballots to Republican voters. George Deukmejian won the absentees 59.6 percent to 37.4 percent, a margin of nearly 113,000 votes.

Game. Set. Match.

The distribution of absentee votes to high propensity, philosophically aligned voters was novel in 1982, and now its di rigueur in today’s campaign GOTV (Get Out The Vote) efforts.

Reportedly an overconfident Tom Bradley stopped campaigning the weekend before the election, comfortable with his upcoming victory. For example, the projected 20 percent electoral participation by minorities turned out to be only 15 percent.

Would another four days of campaigning by Tom Bradley have made a difference in the closest gubernatorial election in California’s political history? One could think so.

Time to Let It Go?

Some would suggest to Almost DailyBrett that it’s past time after nearly four decades to let go of the “Bradley Effect.”

Tranquillo.

Keep in mind, the “Bradley Effect” keeps coming back even when a Caucasian hombre (e.g., Trump) was running against a Caucasian mujer (e.g., Hillary) in 2016.

The worst impact in my mind as the former press director for the Deukmejian Campaign Committee is the implication that we were racist.

We also did not receive the credit deserved for running an effective, winning campaign with an outstanding candidate/future governor: George Deukmejian.

It’s a shame the “Bradley Effect” seemingly resurfaces every four years.

The reports of the death of the Bradley Effect have been greatly exaggerated.

https://abcnews.go.com/images/PollingUnit/FieldPoll1982analysis.pdf

https://fivethirtyeight.com/features/persistent-myth-of-bradley-effect/

http://articles.latimes.com/1988-07-01/news/mn-6379_1_bill-roberts

http://articles.latimes.com/2000/dec/28/local/me-5509

https://www.thedailybeast.com/pancakes-and-pickaninnies-the-saga-of-sambos-the-racist-restaurant-chain-america-once-loved

Whatever happened to Mr. Magnum, P.I.?

Whatever happened to“The Fonz?”

Almost DailyBrett doesn’t remember learning about predatory reverse mortgages on “Happy Days.”

Using celebrities in advertisements has been de rigueur since the Earth cooled.

Some of us remember O.J. slicing and dicing his way through airports on behalf of Hertz.

There is element of sadness when you learn that once-well-known and admired actors and entertainers are now lending what is left of their reputation and fame to extol … reverse mortgages to susceptible elderly people with life-preserver nest eggs.

Usually the “Has it come to this?” questions apply to one-time headliners (i.e., REO Speedwagon, Grand Funk Railroad, Moody Blues, ZZ Top) being reduced to playing desert casinos or county fairs.

Guess, they can get out there and play “Sharp Dressed Man” just one more time.

From Magnum, P.I. to AAG

“I’ve done my homework. And I know how dedicated AAG is to helping retirees in a caring, ethical way. I trust them. I think you can too.” – Selleck reading the teleprompter during American Advisors Group’s (AAG) two-minute spot

“These companies (AAG, $400,000 fine, Reverse Mortgage Solutions, $325,000 fine, Aegean Financial $65,000 fine) tricked consumers into believing they could not lose their homes with a reverse mortgage. All mortgage brokers and lenders need to abide by federal advertising disclosure requirements in promoting their products.” — Consumer Financial Protection Bureau (CFPB) Director Richard Cordray.

Hey Tom, did your “homework” include the 2016 $400,000 fine by the Consumer Financial Protection Bureau (CFPB) against caring and ethical, AAG?

According to the bureau, AAG “tricked” seniors into thinking they could never default on a reverse mortgage loan. The truth is seniors still must pay their property taxes, hold insurance on the property and maintain their residences. These loans are NOT zero brainers.

Do you still “trust” AAG, Tom? AAG has been fined for “tricking” seniors, and the ads — starring little ole you — are still running.

Do you care?

Almost DailyBrett has natural admiration/affinity for Selleck based upon the fact he is obviously talented, served as a Navy Seal, and went to the University of Southern California … May The Horse Be With You.

This blog post is one of sadness. Everyone has to make a living. We trade upon what we do well and in many cases, who knows us. We also have a precious personal reputation to safeguard and protect.

Once your good name is gone, it’s gone. And that’s the issue here.

As a public relations counselor, your author would have asked Tom Selleck:

‘Has it come to this, Tom?’ Really, Tom?

‘Is there no better way at this point in your successful career to make a buck? Does the indisputable fact that AAG was fined $400,000 for deceptive advertising mean anything to you? Do you really want to associate your good name with shameless false advertising?’

“Fonzie,” What Happened?

Henry Winkler, you were television’s answer to James Dean.

There you were, Mr. Ultra-Cool in your black bomber jacket and white t-shirt on Happy Days.

And here you are today in a standard light-blue colored shirt, a few belt sizes larger, pitching reverse mortgages for One Reverse Mortgage.

Seems like you and Tom Selleck caught the same dollar-driven disease.

Guess, coolness doesn’t matter anymore.

For the record, One Reverse Mortgage has not been fined by the CFPB. Does that really matter when it comes to Winkler’s image and reputation? Personal brands are indeed valuable.

Almost DailyBrett, who likewise is putting a few miles on the odometer (there is still plenty of gas in the tank) was shocked when he first saw Winkler in these reverse mortgage commercials. Getting old is a bummer.

This blog is already on the record about time shares, annuities and reverse mortgages. Each is a multi-billion business. The winners without a doubt  in each and every case are the salesmen/saleswomen, and most of all … the pitchmen to vulnerable seniors (e.g., Selleck and Winkler).

Reverse mortgage advertising star, former Senator Fred Thompson, couldn’t line his casket with his AAG money.

Messrs. Selleck and Winkler, you won’t be able to take your earnings to the after life either.

When your respective days are done, future generations will be left to ponder about your diminished reputations, if they think about you at all.

https://www.youtube.com/watch?v=wvAui0vUT88

https://www.youtube.com/watch?v=E1eIIQ6s_u0

https://www.youtube.com/watch?v=vhhGparW6KQ

https://www.nytimes.com/2016/12/09/your-money/reverse-mortgage-lenders-fined-for-ads-that-tricked-older-borrowers.html

https://www.consumerfinance.gov/about-us/newsroom/cfpb-takes-action-against-reverse-mortgage-companies-deceptive-advertising/

https://www.nytimes.com/2017/06/23/business/would-you-trust-tom-selleck-with-your-life-savings.html

https://www.nytimes.com/2016/12/09/your-money/reverse-mortgage-lenders-fined-for-ads-that-tricked-older-borrowers.html

https://almostdailybrett.wordpress.com/2017/05/16/hasta-la-vista-to-timeshares-annuities-and-reverse-mortgages/

https://en.wikipedia.org/wiki/Tom_Selleck

https://en.wikipedia.org/wiki/Henry_Winkler

 

 

 

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