Category: PR Miracles


“Richard Nixon came back from his loss to John F. Kennedy in 1960 and won the presidency in 1968. He will be the model for winning again.” – Mark Penn and Andrew Stein, Wall Street Journal op-ed

“You don’t have Nixon to kick around anymore.” – Richard Nixon’s “last news conference” after losing the California governorship in 1962

Ready For Hillary 4.0 knows the history of The New Nixon 3.0.

For Nixon, 1968 was the charm.

If the American electorate missed its opportunity in 1960 (Nixon 1.0).

And California voters didn’t get it in 1962 (Nixon 2.0).

Perhaps America would appreciate the new and improved “Nixon’s The One” six years later?

After two crushing defeats, Richard Milhous Nixon (3.0) became POTUS #37.

Conversely, Hillary was “inevitable” in 2008 … until #44 Obama won.

And Hillary was “inevitable” in 2016 … until she lost to # 45 Trump.

And now she is gearing up for her third “inevitable” #46 campaign/election next year.

As some things change in the Democratic Party, others remain the same.

Don’t bet against Nancy as “Madam Speaker,” and “Madam Secretary” Hillary as the nominee.

Will we be treated to the inevitable Clinton Restoration four years later than originally planned?

Hillary Now More Than Ever

“True to her name, Mrs. Clinton will fight this out until the last dog dies. She won’t let a little thing like two stunning defeats stand in the way of her claim to the White House.” – Penn and Stein, November 11

 “Dear God, please, yes.” – Trump campaign advisor Kellyanne Conway

The massive public relations/marketing challenge facing Hillary’s 2020 campaign team will be how to repackage an inferior 2008 and 2016 product and offer her as new and fresh for the upcoming 2019-2020 presidential cycle?

Reminds one of the 2009 eye-brow raising Domino’s Pizza advertising campaign in which the company confessed to its crust “tasting like cardboard,” and its sauce “tasting like ketchup” and worst of all, Domino’s was selling an “imitation pizza.”

The company pivoted off this act of contrition and promised to do better … and more than survived.

Penn and Stein implied the Hillary First Lady years constituted Hillary 1.0. Her tenure as an ostensibly positioned moderate senator served as Hillary 2.0. Her progressive campaign in 2016 represented Hillary 3.0

And Hillary the 2020 “firebrand,” taking Trump by storm, will be Hillary 4.0.

The real question is not whether Hillary will run, but will Sturm und Drang Hillary be able to flip any red states, regardless of whether or not she reassembles the Obama coalition?

Following In Nixon’s Footsteps

Two years are a political lifetime.

The economy is strong, now. The country is at relative peace. Divided government usually translates into little chance of turbo partisan legislation ever getting through both houses, let alone to the president’s desk.

Impeachment? Hillary understands impeachment, and there is little, if no chance, that Trump will be convicted in the GOP expanded Senate.

Why bother?

What happens if the economy starts going south and the markets are no longer volatile, but instead are heading straight down? What about unforeseen exogenous events overseas, possibly requiring a U.S. military response? What about Donald Trump’s act wearing thin after all these years?

In 1968, there were zero torch-light parades demanding the return from exile for Richard Nixon.

Having said that, the Vietnam War and the popular revolt against this quagmire prompted #36 Lyndon Johnson to resign. The Democrats were a hot Chicago mess. There was an opening for the Old Nixon to become the New President Nixon.

Hillary is not a new, exciting commodity (e.g., second-place Beto), having lost not once, but twice. And yet, no one knows the exact political landscape one year from now, let alone on November 3, 2020.

Will Hillary successfully recalibrate her brand, persona and reputation to prompt Democrats and independents to once again back Hillary with new ingredients? If Nixon could be successfully repackaged even with his legendary paranoia, doesn’t that mean that Hillary could be The One for 2020?

Or maybe: “Hillary Now More Than Ever”?

https://www.wsj.com/articles/hillary-will-run-again-1541963599

https://www.politico.com/story/2018/11/12/clinton-aide-2020-run-983684

https://twitter.com/hashtag/hillary2020?lang=en

https://www.washingtonpost.com/news/made-by-history/wp/2017/10/24/hillary-2020-trump-better-hope-not/?utm_term=.a374f8034d09

https://www.inc.com/cynthia-than/dominos-admitted-their-pizza-tastes-like-cardboard-and-won-back-our-trust.html

“If there is anyone out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders is alive in our time, who still questions the power of our democracy, tonight is your answer.” – President-elect Barack Obama

America did it.

Ten years ago — the anniversary is a week from tomorrow, Sunday, November 4 — Americans performed the once unthinkable political/societal miracle: They overwhelmingly elected an African-American as the 44th President of the United States, Barack Obama.

Americans were once again globally seen as an exceptional and extraordinary country. We seemingly put aside our deep-seeded divisions to elect a visionary with a unifying message of hope and change.

Sorry for those who refer to America as “This Nation:” — your favorites, Denmark, Norway and Sweden — all monarchies — are not exceptional nations and never will be. Once again the USA proved to the world it’s the Land of Opportunity, and yes an extraordinary country.

Two months later, a record crowd turned up in Washington D.C. to watch Obama put his hand on the Bible. Sorry Donald, the size of your inaugural crowd was not even close.

Looking back one decade later, Almost DailyBrett must rhetorically ask:

What happened to the Hope? What happened to the Change? What happened …?

To many it seems that racism and hatred has steadily increased and mutated since 2008, when 69.4 million Americans cast their votes for Barack Obama (e.g., 365 electoral votes).

Ditto four years later, when 65.9 million Americans re-elected Obama (e.g., 332 electoral votes) to the White House.

Maybe Obama’s comfortable election/re-election against War Hero U.S. Senator John McCain and successful former Massachusetts Governor Mitt Romney respectively were not championed in all quarters … some on the right … some on the left.

Those with ongoing political agendas, based upon leveling charges of racism to intimidate dissent, were seemingly perplexed when an African American was elected to the highest office of the land.

Were the North vs. South battles over, and the war… won?

Some may have rhetorically asked: “How can we continue to charge, accuse and allege racism when 60 million-plus Americans – the majority of these voters were not black – went to the polling place or by mail and twice elected Obama by wide margins?”

Consider what happened to NASA when First Man Neil Armstrong was successfully placed on the Moon and safely returned?

Ponder what happened to the Anti-War Movement when American pulled out of Vietnam?

Weigh what happened to the Civil Rights Movement when Obama was elected president?

What’s next?

Wars Intensified To The Glee Of Some

“Race relations have arguably become more polarized and tenser since 20 January 2009. Though smaller in scale and scope, the demonstrations sparked by police shootings of unarmed black men were reminiscent of the turbulence of the 1960s.” – Nick Bryant, BBC New York correspondent

Polarization pervades our politics.

Obamacare passed with precisely zero Republican votes.

Tax reform passed with precisely zero Democratic votes.

Tribalization spread to our streets and ball fields. Mobs are roaming. They are angry and way too many times, violent.

The unfamiliar became familiar: the names/places including Treyvon Martin, Ferguson, Flint, Baltimore, Dallas, Antifa, Colin Kaepernick … became topics for the dinner table and even fighting in the streets.

More than ever, those who dared offer a different opinion, are/were labeled as “racists,” “misogynistic,” “homophobic,” “privileged,” “transphobic” …

Many on our hyper campuses became venues in which Unmensch with other points of view were charged with “micro-aggressions,” requiring “trigger warnings” and “safe spaces.”

The November 4, 2008 Spirit of Hope and Change is long gone after just one short decade, compelling one to ask: “Did it ever really exist?”

Many of these subsequent events (e.g., Treyvon Martin shooting) listed by Almost DailyBrett came before Donald Trump.

Did the lost promise of Hope and Change/corresponding rise of über Political Correctness prompt many of the 62 million to go to the polls and cast ballots on behalf of change agent, Donald Trump?

Hatred: The New Norm?

“I really worry that someone is going to be killed and that those who are ratcheting up the conversation … they have to realize that they bear some responsibility if this elevates to violence.” — Senator Rand Paul (R-Kentucky)

Senator Paul was on the same local baseball diamond when bullets flew and Rep. Steve Scalise (R-Louisiana) was shot, and almost killed. And just this past week, pipe bombs were sent to former and present Democratic office holders. Shots rang out today in a Pittsburgh Synagogue. Don’t even want to think, what’s next?

In the meantime, Almost DailyBrett has seen and experienced negative media before … but never to this extent. We are in unchartered waters, bringing into question what legacy/digital journalism means anymore?

Any positive news from the White House – no matter the subject or how it’s presented — is immediately turned in a dark direction by Oppositional Journalism.

The two tribes are polarized as never before. The other side of the aisle can’t cross the street to have a bite to eat without drawing ferocious protesters.

Civility? What civility?

How can we get back to the best hopes and eternal optimism, which characterized the legacies of Kennedy and Reagan?

We went to the moon. The wall came down. Kennedyesque and Reaganesque hope and change worked regardless of party.

Were we better citizens back then? Maybe so.

More to the point: Can we ever get back to the glimmering hopeful moments on November 8, 2008, when even politically charged allegations of “racism,” were given a rest …  at least for one evening?

http://edition.cnn.com/2008/POLITICS/11/04/obama.transcript/

https://www.wsj.com/articles/why-the-left-cant-let-go-of-racism-1503868512

https://www.nytimes.com/2008/11/05/us/politics/05campaign.html

http://www.pewresearch.org/2008/11/13/postelection-perspectives/

https://www.bbc.com/news/world-us-canada-38536668

https://thehill.com/homenews/senate/410610-rand-paul-on-political-climate-i-really-worry-that-someone-is-going-to-be

https://almostdailybrett.wordpress.com/2018/02/15/oppositional-journalism/

 

 

 

 

“Albert Speer, Hitler’s architect and also minister of armaments … had always struck me as one of the more decent Nazis … Later in the (Nürnberg) trial Speer would distinguish himself by being the only defendant to show remorse for his crimes.” – CBS Pulitzer Prize Correspondent William L. Shirer

The Russians wanted to simply string up all 22 Nazi defendants at Nürnberg.

Instead, the Americans and Brits insisted on staging a legitimate trial (1945-1946) in which guilt must be proven, with the distinct possibility that not all defendants would receive the same verdict.

The Anglo Allies were guarding against the perception of “victor’s justice/vengeance,” and more importantly setting a precedent for all subsequent war crimes tribunals – even to the present day.

Was this a legal strategy, a public relations plan, or a combination of both?

The basic question posed for all Nazi defendants was whether each of them was part of a vast conspiracy to wage aggressive war?

Ultimately, 12 Nazi warlords made the long walk to the gallows. A 13th dodged the noose, Luftwaffe boss Hermann Goering, by taking cyanide.

Albert Speer was convicted on two counts at Nürnberg:  Violations of the laws of war; and crimes against humanity, including the slaughter of the Jews.

And yet the tribunal sentenced him to 20 years in at Spandau Prison instead of the gallows pole.

Some refer to him as a “fraud.” Others label him as the “Nazi who said sorry.” Historian and writer Gitta Sereny repeatedly asked him for the truth; what did he know particularly when it came to slave labor under the worst conditions possible, and more to the point The Holocaust?

Did his deportment in court save him from the noose, and provide him with the opportunity to write two bestsellers while in prison and afterward: “Inside the Third Reich” (Speer’s memoirs) and “Spandau Diary” about his two decades behind bars?

Shirer described Speer as a “decent Nazi,” which sounds to Almost DailyBrett as the Mother of All Oxymorons.

Even as the global public revulsion against the Nazis grows and intensifies with time, the museum dedicated to the Nazi War Trials at the courthouse in Nürnberg segregates Speer from his Nazi defendant colleagues.

Movies about the end of the Third Reich (e.g., Die Untergang … The Downfall) and war trials (e.g., Nürnberg) both treat the memory of Albert Speer very well in comparison to his comrades.

Certainly he was not a saint … no Nazi can even come close to that characterization — but was he a monster?

The Most Important Public Relations of All: Personal PR

“After this trial, the German people will despise and condemn Hitler as the proven author of its misfortune. But the world will learn from these happenings not only to hate dictatorship as a form of government, but to fear it.” – Albert Speer, Final Statement at Nürnberg

What is your perception? What is your brand? What is your reputation?

Almost DailyBrett has always contended that Personal Public Relations is by far the most important and vital.

Speer took responsibility at Nürnberg. Speer showed remorse. Did he tell the truth, the whole truth and nothing but the truth?

Did he separate himself from his fellow defendants by not trying to denigrate the proceedings? Did he piously state he was only following orders?

Was Speer simply trying to save his neck? Did he exhibit real contrition and concern about the future? Both?

Albert Speer was a Nazi. He was close to Hitler. He was the Third Reich’s architect and armaments minister, using slave labor.

Game, set and match?

Consider that Speer was well-educated at Heidelberg. He was an accomplished architect. He was a renowned writer. He was good-looking with a calm personality, not a raving madman.

He defied Hitler’s “Scorched Earth” directive at the end of the war to destroy Germany’s ability to serve its people with the most basic provisions. Reportedly, he flew to the Berlin Bunker to tell Hitler, he had not followed his directive.

He walked out of the Bunker alive.

Speer claimed to have tried to kill Hitler as the Russians were moving ever closer to Berlin.

He was known for his evil friend (e.g., Hitler),  and also for his cutthroat enemies (e.g., Himmler and Goering).

The Verdict

“Twenty years. Well … that’s fair enough. They couldn’t have given me a lighter sentence, considering the facts, and I can’t complain. I said the sentences must be severe, and I admitted my share of the guilt, so it would be ridiculous if I complained about the punishment. — Speer After The Judgment at Nürnberg

After name after name was called by the judges with a corresponding sentence of death by hanging, Speer was given 20 years. He served the entire sentence at Spandau Prison in Berlin, tending to the gardens, taking long walks and secretly working on his memoirs.

History has already rendered a harsh judgment on Speer, but not as scathing as it could be.

Speer could have hanged, but he lived a full life, writing two best-selling books until he finally succumbed in 1981, 35 years after the conclusion of the Nürnberg Trials and subsequent executions.

Personal public relations could have saved even a Nazi, Albert Speer, from the hangman’s noose.

https://www.youtube.com/watch?v=Bp1RXmM1-60

https://www.youtube.com/watch?v=xB7wVl09c2c

https://www.youtube.com/watch?v=vyHWpubyv4I

http://www.go2war2.nl/artikel/4573/Final-statement-Albert-Speer.htm

https://www.famous-trials.com/nuremberg/1935-speercross

https://www.youtube.com/watch?v=bvbaW6kG1Ow

https://www.smithsonianmag.com/history/the-candor-and-lies-of-nazi-officer-albert-speer-324737/

 

 

 

 

“She kind of likes my sense of humor. Anybody who likes my sense of humor, I immediately like.” — Former President George W. Bush.

“Bush’s friendship with Obama, a confident, smart and elegant woman whose integrity is impeccable, gives him credence. Around her, he is humble, playful and comfortable. She allows him to be the lighthearted person he is, without judgment.” —   Chicago Tribune columnist Dahleen Glanton

Almost DailyBrett has heard all of the rhetoric about championing diversity and accepting other points of view.

Sounds good … until it’s time for most people to practice what they preach.

Turn on any of your devices – from first screen digital television to second screen social media – and it won’t be long until the talking heads start name calling, literally screaming at each other.

Your author has written blogs – many which have not been read — and yet the respondents troll each other on Facebook about a headline and/or a photo.

Long-time friendships and relationships quickly come to an end. Many are blocked; others are outright unfriended. People who hold different points of view are inwardly or outwardly regarded as Unmensch.

Forget about passing candy (or throat lozenges) to any of them.

Some will claim all of this vitriol began in 2016. Almost DailyBrett begs to differ, pegging the beginning of the end of civility to the 1998 Clintonian impeachment process. Instead of attacks against Robert Mueller, the arrows and barbs were directed against Kenneth Starr.

And now some are talking about impeaching yet another president (i.e., Andrew Johnson, Bill Clinton before) only with the Senate most likely failing to muster the two-third-votes required to convict.

What’s the point?

Instead, shouldn’t we all reflect upon the public examples exemplified by two prominent individuals – hailing from opposite parties — who not only continue to talk the talk, but walk the walk?

Wasn’t it Michelle Obama who said: “When they go low, we go high”?

And wasn’t George W. Bush one of the most consequential, and as a result one of most reviled presidents in history?

And yet starting with the peaceful transfer of power in fall 2008 through the present day, Michelle Obama and George W. Bush have demonstrated to the world how we should treat each other, regardless of competing philosophies.

Maybe we should be doing less competing, and more understanding of other points of view.

Back to Jefferson/Back to Lincoln

The world’s most successful Democracy features two competing political parties with proud histories.

The Democrats hail from the days of Thomas Jefferson and Andrew Jackson. Besides the aforementioned, the party has provided America with great presidents including James K. Polk, Woodrow Wilson, Franklin Roosevelt, Harry Truman and John F. Kennedy.

The Republicans were born as an abolitionist party and fielded giants including Abraham Lincoln, Theodore Roosevelt, Dwight Eisenhower and Ronald Reagan.

Almost DailyBrett has made this suggestion before and will make it again: Try reading two straight-forward books featuring a prominent Democrat and Republican.

For your author most recently, it was David Axelrod’s Believer and Karl Rove’s Courage and Consequence. These two gents served as presidential campaign managers, electing and then re-electing Barack Obama and George W. Bush respectively to the White House.

Both lost parents to suicide. Both tell harrowing tales of state politics, Illinois and Texas. Both share candid insider looks into the strengths and all-too-human weaknesses of their bosses. Both provide solid commentary today on CNN and Fox News.

#Candygate?

Some may want to simply dismiss the Michelle Obama/George W. Bush relationship to protocol.

Time and time again, Michelle and Dubya sit next to each because protocol dictates that the spouse of #44 (Barack Obama) sits next to #43 (George W. Bush), who in turn is paired with Laura Bush.

The ever-present cameras caught Laura asking her hubby to pass a throat lozenge to Michelle during the Memorial Service for the late Senator John McCain. The mistaken candy-for-lozenge exchange/return smile instantly received a Twitter hashtag: #Candygate.

What should be the national normal (e.g., civility) has become the extraordinary (e.g., genuine Michelle/Dubya friendship) in today’s divisive, polarized society.

Does the national reaction to this unlikely friendship between a former First Lady and a former POTUS say more about them, or does it point to our own widespread lack of respect and decency for any view that conflicts with our own?

https://www.townandcountrymag.com/society/politics/a22979284/george-w-bush-michelle-obama-friendship-history/

http://www.chicagotribune.com/news/columnists/glanton/ct-met-dahleen-glanton-michelle-george-friendship-20180903-story.html

http://www.chicagotribune.com/news/opinion/page/ct-perspec-page-mccain-funeral-michelle-obama-george-bush-donald-trump-0905-20180904-story.html

https://almostdailybrett.wordpress.com/2017/01/18/lets-all-pull-one-punch-this-week/

Mark Parker of Nike is also one of my mutual fund advisors.

Ditto for Marc Benioff of Salesforce.com

Let’s not forget of Dennis Muilenburg of Boeing.

Can’t tell you how many times Almost DailyBrett has been told to invest anything and everything into mutual funds.

For the record 70 percent of your author’s Charles Schwab portfolio is held in mutual funds, the largest amount managed by William Danoff of the Fidelity Contrafund.

Having made this point, let’s take a contrarian stand.

Why can’t investors create their own mutual fund comprised of individual and diversified stocks within their own portfolios?

Whoa … aren’t you the investor taking on too much … risk? Shouldn’t you diversify?

The humble answers are “not necessarily” and “yes.”

As legendary investor Peter Lynch once said: “Know what you own, and know why you own it.”

When it comes to investing and in the spirit of Lynch’s axiom, Almost DailyBrett follows these self-formulated rules:

  • Never invest in a stock in which you personally detest/loathe the lead executive (e.g., Oracle’s Larry Ellison)
  • Buy shares in firms you personally use or have a 100 percent understanding of how the company makes money (e.g., Apple).

For example, ever cutesy Scott McNealy of extinct Sun Microsystems once labeled Microsoft’s Steve Ballmer and Bill Gates as Ballmer and Butthead. McNealy would have been funny, if his company stock wasn’t trading at the very same time at $3 per share.

Whatever happened to Scott McNealy? His company was devoured by Oracle.

Another example: your author won’t touch Bitcoin because even though it is the choice of money launderers around the world, the crypto currency is not associated with any country and there is zero logical explanation of how it makes money.

Isn’t Tim Cook A CEO?

Why is Tim Cook my mutual fund portfolio manager?

Doesn’t Cook run the largest capitalized – $1 trillion-plus – publicly traded company in the world? Absolutely.

Almost DailyBrett clearly understands that Apple is not a mutual fund, but still it offers the complexity, confidence and diversity of a mutual fund.

Apple plays in the hardware (i.e., smart phones, tablets, wearables, PCs) space. Ditto for software (e.g., iOS) and services (e.g., iTunes). Think of it this way, Apple has as many if more investors as any mutual fund … including mutual funds themselves – both buy side and sell side institutional investors – and 75 million shares recently bought by Warren Buffett too.

And who runs this diversified enterprise with the expectation of $60 billion to $62 billion on the top line in the next (fourth) quarter? Revenues grew 17 percent year-over-year. Gross margin remained steady at 38 percent. EPS jumped year-over-year from $1.67 to $2.34 and dividends grew from $0.63 to $0.73.

The dilemma for every Apple investor, particularly today, is when is it time to ring the register at least for a portion of the shares? Almost DailyBrett does not hear very many bells clanging.

There is little doubt that Apple is tearing the cover off the ball. Apple has proven it is not necessarily the number of smart phones sold – even though these mobile devices are an absolute must for our lives – in many ways it is the average sales price, climbing closer to four figures for every unit.

Back to Danoff and Fidelity Contrafund. Today it has a reported $130 billion in assets under management. Cook counters with $1 trillion in investor confidence in Apple’s shares.

Which “mutual fund” manager would you choose, if you could only select, one?

And for diversification, you package Apple with Boeing (U.S. commercial airliner and defense aircraft innovator and manufacturer) …

And Nike, the #1 athletic apparel manufacturer in die Welt.

Finally, Almost DailyBrett has bought Salesforce.com nine times and sold eight times for a profit. To describe Salesforce.com as business software company seriously understates its business strategy.

With all due respect to Satya Nadella of Microsoft, Salesforce.com is THE Cloud pioneer selling software as a service (SaaS) to enterprises around the world.

Let’s see: Apple, Boeing, Nike and Salesforce.com in the Almost DailyBrett mutual fund.

Is your author right? Only time will tell. Will this “mutual fund” adjust and change its holdings? No doubt.

Here’s the point: As Ken Fisher of Fisher Investments would say, it’s time to “graduate” from pure mutual funds.

There is risk associated with selecting stocks for your portfolio, but isn’t that also the case for mutual funds? Some think that mutual funds are no brainers. Not true, and let’s not forget the fees.

When it comes to my “mutual fund” portfolio — AAPL, BA, NKE, CRM — the only fees yours truly pays are $4.95 per trade.

Not bad, not bad at all.

https://fundresearch.fidelity.com/mutual-funds/summary/316071109

https://www.apple.com/newsroom/2018/07/apple-reports-third-quarter-results/

“The Republicans have successfully persuaded much of the public they are the party of Joe Six Pack and Democrats are the party of Jessica Yoga Mat.” — Historian Mark Lilla in his book, “The Once and Future Liberal.”

All was quiet on the Electoral College front six years ago.

Barack Obama waxed Mitt Romney 332-206 in the Electoral College, easily winning a second term as the 44th President of the United States.

In particular Obama was victorious in critical swing states: Florida, 29 electoral voters, Iowa, 6; Michigan, 16; Ohio, 18, Pennsylvania, 20 and Wisconsin, 10.

Four years later Hillary lost all of these swing states: Florida, 29, Iowa, 6, Michigan, 16, Ohio, 18, Pennsylvania, 20 and Wisconsin, 10.

Was the problem four years later, the Electoral College or the message/candidate/campaign?

In 2012, Obama amassed 332 electoral voters. Four years later, Hillary garnered only 232 electoral voters, a delta of 100 electoral votes.

In 2012, Mitt Romney recorded only 206 electoral votes. Four years later, Donald Trump won 306 electoral votes, yep a differential of 100 electoral votes.

Once again, was the problem four years later, the Electoral College or the message/candidate/campaign?

Three of these critical swing states – Michigan, Pennsylvania, Wisconsin — were center pieces of the once-impregnable Midwest “Blue Wall”:

Alas, Hillary never stepped foot in Wisconsin during the June-November general election season.

Is the ultimate problem, the Electoral College or Electoral College user error by Hillary?

To The Electoral College Barricades!

“If you look at the map of the United States, there’s all that red in the middle where Trump won, I win the coast. … I won the places that represent two-thirds of America’s gross domestic product. So I won the places that are optimistic, diverse, dynamic, moving forward. And his whole campaign, ‘Make America Great Again,’ was looking backwards.” – Hillary Clinton, India Today Conclave

Never could understand the “political strategy” associated with arrogantly dismissing literally millions of people – “The Basket of Deplorables” – as the red in the middle or the fly-over states. Maybe a little more TLC for these people could have made a difference, a big difference?

Almost DailyBrett has already lost track of how many post-2016 complaints he has heard about the Electoral College. Likewise your author has endured an earful, championing the simple majority vote to determine the next occupant of the White House.

Before one goes any further into the debate, there is the lingering question of the 12th Amendment to the U.S. Constitution (1804). The amendment codified the Electoral College: Two senators per state and the total number of House members per state based upon population – add them together – win the state and electors come along for the ride. The first to 270+ electors becomes the president-elect.

And for those who are blue – oh so blue – about the Electoral College, how difficult is it to eliminate the 12th Amendment to the Constitution?

Let’s see to amend the constitution – only 27 times to date – you need two-third votes in both houses of Congress followed by ratification by at least 38 states. Good luck.

Or there is the possibility of a Constitutional Convention proposed by two-thirds of the 50 state Legislatures. To date, precisely zero Constitutional Amendments have made it through this process. Forget it.

Just for conversation, the Electoral College requires candidates to devote an inordinate amount of resources to the swing states, the competitive jurisdictions that are persuadable in order to win the election.

If the 12th Amendment is overturned – just as the 19th Amendment (prohibition) was repealed by the 21st Amendment (amber ale please) – the emphasis on the swing states would be replaced by campaigns targeting the big states.

Candidates and the media pools would be flying over Iowa (6 electoral) votes and visiting California (won by Hillary), Texas (won by The Donald), New York (won by Hillary), and Florida (won by The Donald).

Does that mean the Democrats would win each-and-every time? Consider that Trump won seven or the 10 largest states by population in 2016. Hillary won the total popular vote by 1.9 million. She edged The Donald in California by 3.45 million votes.

Would changing the rules produce a different winner?

Maybe, maybe not.

First, there is the little matter of changing the pesky 12th Amendment.

Too bad the 12th Amendment didn’t outlaw IPAs. Whattaya think, Joe Six Pack?

https://www.economist.com/briefing/2018/07/12/americas-electoral-system-gives-the-republicans-advantages-over-democrats

https://www.economist.com/special-report/2018/07/12/donald-trump-is-causing-change-in-the-democratic-party-too

http://www.businessinsider.com/hillary-clinton-says-trump-won-backwards-states-in-2016-2018-3

https://www.politico.com/mapdata-2016/2016-election/results/map/president/

http://time.com/4486502/hillary-clinton-basket-of-deplorables-transcript/

https://constitutioncenter.org/interactive-constitution/amendments/

https://www.archives.gov/federal-register/constitution

https://en.wikipedia.org/wiki/A_las_Barricadas

 

Five years ago Hewlett-Packard (NYSE: HPE) was kicked off the Dow Jones Industrial Average, replaced by Visa.

Three years ago, AT&T (a.k.a., The Phone Company) was ingloriously removed from the index of 30 share prices, substituted by Apple.

And just last month, General Electric (NYSE: GE) was unceremoniously ushered off the exchange for Walgreen Boots.

Will Itty Bitty Machines (NYSE: IBM) be the next Dinosaur Tech heading for Dow Jones extinction?

Flintstones vs Jetsons

Under legendary CEO Jack Welch, GE was the most valuable (market capitalization) American company in 2000. The company was one of the founding companies of the Dow Jones Industrial Average in 1896. General Electric was a consistent standard on the exchange since 1907, 111 years.

What have you done for us lately, Fred and Wilma Flintstone? GE was replaced on the Dow Jones two weeks ago by a drug store company? How embarrassing.

Almost DailyBrett earlier wrote about companies that are absolutely rocking (i.e.,  Apple, Amazon, Facebook, Netflix, Google, Salesforce.com), metaphorically packing stadiums as opposed to those reduced to playing “greatest hits” at county fairs and desert casinos (i.e., Intel, Cisco, Dell).

These latter companies were/are directly tied to the mature PC market and thus became fairly valued with limited prospects for investor growth unless and until they credibly changed their story with compelling new information (e.g., Apple from Amelio to Jobs2 to Cook) & (e.g., Microsoft from Gates to Ballmer to Nadella).

Apple was on the precipice of bankruptcy in 1997; now the company is the world’s most valuable at $912 billion. The Wunder corporation may be first to ever to achieve a $1 trillion market cap (share price x the number of shares).

Microsoft has cleverly reinvented itself as the market leader in the cloud, even though the PC software company was late to the party. Macht nichts. MSFT has a $762 billion market cap.

Apple, Amazon, Facebook, Google, Netflix and Salesforce.com constitute the 21st Century version of the Jetsons.

Conversely, AT&T, GE, Hewlett-Packard and IBM are the Flintstones.

What Are Their Winning Narratives?

Having worked in corporate Silicon Valley public relations for more than a decade, Almost DailyBrett understands the virtue of championing a winning narrative.

What is your company’s raison d’etre?

How does it make the legal tender?

How is the company positioned in the marketplace against ferocious competitors?

What is its competitive advantage?

What is its legacy of results?

What are the prospects for reasonable and achievable expectations for shareholder joy?

For the record, Almost DailyBrett owns shares of Apple (NASDAQ: AAPL) and Salesforce.com (NYSE: CRM).

Both companies have delivered. Both are leaders in their respective fields. Most of all, your author understands their business strategies – lead in consumer innovation and services; provide selected software via the cloud to business customers).

Investing or Gambling?

When you understand how and why a company makes money then markets are investing, not gambling.

What is the winning narrative for GE? The company is restructuring yet again. Give it up J.C. Penney. Forget it, GE.

Tell me more about the business strategy for AT&T. How will it beat Verizon? Your author doesn’t know either.

Your author loves his Lenovo Ideapad. Who commercialized the PC? IBM in 1981. Reagan was president. “Watson,” can you help?

HPites love the 1937 story of HP founders William Hewlett and David Packard and the Palo Alto garage.

If the two gents could see their creation in the post-Carly Fiorina era, they would most likely would be turning over in their respective graves.

When contemplating these four Dinosaur Techs – AT&T, GE, HP, IBM — in a Jurassic Park era, the hardest questions are also the most basic: How do these companies make money? What product defines their respective businesses?

In stunning contrast, Apple is the #1 company in the world, defined by game changing innovation (e.g., iPhone X) and services (e.g., Apple Music).

Amazon is the #1 digital-retailer in the world with 100 million Prime memberships.

Facebook is the world champion social media company with 2.19 billion subscribers.

Google is the #1 search engine and developed the smart phone Android OS.

Netflix is the #1 digital-streaming-video company (at least for now) with 125 million subscribers.

Salesforce.com pioneered SaaS (Software as a Service) and is a leading-business-software-via-the-cloud provider.

Quick: Can you name a signature product/service directly associated with AT&T, GE, HP or IBM?

Being a jack of all trades, master of none leaves investors will absolutely … nothing.

https://www.cnbc.com/2018/06/19/walgreens-replacing-ge-on-the-dow.html

https://almostdailybrett.wordpress.com/2011/07/21/what-happens-when-the-music-stops/

 

 

“You guys are obsessed with Trump … You pretend like you hate him, but I think you love him. I think what no one in this room wants to admit is that Trump has helped all of you. … He’s helped you sell your papers and your books and your TV. You helped create this monster, and now you’re profiting off of him. – Michelle Wolf speaking to the White House Correspondents Association dinner

Michelle Wolf once again proved the old adage: A stopped clock is indeed right twice a day.

Supposedly, Alec Baldwin is getting “tired” always playing Donald Trump on “Saturday Night Live.” Somehow, someway Alec makes a go of it, even bringing in the real Stefanie Clifford (e.g., porn “star” Stormy Daniels) to play herself as SNL ratings soar.

Speaking to media expert Howard Kurtz, former RNC chairman and Trump chief of staff Reince Priebus, pointed to the universal improvement of media business models and share prices, and proclaimed:

“Trump is Money.”

Whether you are a conservative switching on Fox News, a liberal watching CNN’s angry talking heads or a socialist getting his or her red-meat fix on MSNBC, all three of these news networks are virtually 24/7/365 Donald Trump … and their ratings are upwards to the right.

Everyone and anywhere, the conversations are about Trump. As Patrick Buchanan once said: “Worse than being misquoted, is not being quoted at all.” Trump never suffered from this malady.

Since June 2015, the media has been in a foaming-at-the-mouth state of Schadenfreude waiting to stomp on Trump’s political grave … and yet the news of his demise has been greatly exaggerated.

As Almost DailyBrett and others have stated, Trump is a walking-talking-breathing, daily-outrage via Twitter or his own verbal expression machine. He is catnip to the media, and the Fourth Estate felines are stoned.

Some have suggested the American media (e.g., Wolf quote above) created Donald Trump and made his presidency possible. The mediaQuant estimates are America media provided the wealthiest presidential candidate in history with $4.6 billion (advertising equivalent) in earned media coverage.

Like him or detest him, Trump — “The Apprentice” — knows how the media works and plays it like a violin. There is nothing the media animal loves more than a good fight or a sordid controversy. Trump delivers in spades.

Show Me The Trump Money

The stately Gray Lady, The New York Times, (“All the News That’s Fit to Print”) at one time set the national agenda, providing us mere mortals with the daily subjects to think about and discuss over the dinner table.

That all ended with Twitter, particularly Trump’s nocturnal tweets – most outrageous, some not. Instead of the NYT being the poster child of Agenda Setting Theory, Trump with his presidential bully pulpit is posing the questions of the day … even before the Times hits the streets.

The inhabitants of the New York Times ivory tower have been preempted and leveraged, and they hate it. Let’s … yes, let’s write another front-page editorial chastising this rogue in the White House. That’ll show him.

Here’s the rub. Counterintuitively, negative publicity actually helps Trump. And in turn, Trump sells newspapers, raises Nielsen Ratings and boosts book sales.

We are approaching the three-year anniversary (June 16) of The Donald descending the Trump Tower escalator to declare his candidacy. The media was laughing back then, and going to the bank today.

Shares of the aforementioned New York Times are up 62.48 percent in the same three-year time period. 21st Century Fox, the parent of the Wall Street Journal and Fox News, increased 11.62 percent. Comcast (NBC and MSNBC) is up 12.64 percent. Washington Post, 7.75 percent. Time Warner (CNN), 9.99 percent … How’s that for creating shareholder value?

The media is making money – lots of money – off Donald Trump. They can’t wait to collectively dance on his political grave, but just not now … pretty please with sugar on top.

Hold your collective ears New York Times Pharisees: When it comes to Donald Trump, you are only too eager …  yes, too eager … to buy low and sell high.

https://www.nytimes.com/2018/05/06/arts/television/snl-stormy-daniels-donald-glover.html

https://www.vox.com/policy-and-politics/2018/4/30/17301436/michelle-wolf-speech-transcript-white-house-correspondents-dinner-sarah-huckabee-sanders

https://www.cnbc.com/2016/09/30/breakingviews-trump-cold-shoulder-for-tv-ads-may-set-the-trend.html

https://www.thestreet.com/story/13896916/1/donald-trump-rode-5-billion-in-free-media-to-the-white-house.html

 

 

 

 

We all lost a great one today.

He was one of the most popular governors in the proud history of California.

George Deukmejian was much more than the 35th chief executive of the Golden State.

For Almost DailyBrett, a former cub reporter with a fascination of all things political … and a little hair at the time (see photo above), meeting and working for George Deukmejian changed my life.

Instead of taking and keeping an eternal vow of poverty as a reporter, your author was serving as the press director of the Deukmejian Campaign Committee at 27-years-very-young.

My salary was $18,000 annually, but quite frankly I would have worked for nada for the experience. My transformation from a registered Democrat to a proud Reaganite Republican began in 1982. More importantly, my three-decade-plus career in public relations ensued with the gubernatorial primary and general election campaigns; we almost lost both until we won.

Sacramento was a hostile place in 1983. The other party controlled literally everything with the exception of the corner office. We needed the “Iron Duke” more than ever.

Feb. 26, 1983: California Gov. and Mrs. Deukmejian, left, watch as Mrs. George Finlayson, wife of the British Consul General, curtsies before Queen Elizabeth II in a reception line at the Broadway Street Pier in San Diego. This photo was published in the Feb. 27, 1983 LA Times.

Our friendly adversaries in the Capitol Press Corps, who were not predisposed to our way of seeing the world, deep down respected “The Duke.” They would state that George Deukmejian was a little dull (his favorite color was … “gray”), but his team was well-organized. The Deukmejian administration spoke in one voice from the first day to the last day eight years later.

It was well known that others were offering their champions as press secretary when the job came open in 1987. There was little secret that I wanted the job, primarily based upon my institutional memory about everything and anything George Deukmejian.

The governor had faith in me, and gave a chance so many others would have denied me. For three years, I served as his spokesperson and a chief message developer. The first day became the next day. The first week became the second week. The first month …

Looking back on his years as governor, your author still remembers pushing the media horde back just to give him a glimpse of the horrifically damaged Cypress Structure the day after the October 17,1989 Loma Prieta Earthquake.

LOS ANGELES – JUNE 07: Governor George Deukmejian campaigns for George Bush on June 7, 1988 in Los Angeles, California. (Photo by Michael Grecco)

Each year after leaving the Office of the Governor in December 1989, George Deukmejian never missed sending a holiday card or a note now and then. When my first wife, Robin passed away, (he attended our wedding as governor), he called me to offer his condolences. That is the George Deukmejian I knew, kind and considerate right up to today … this sad, last day.

“We”, “Us”, “Our”

George Deukmejian always spoke in first-person plural, never wanting to draw undue attention to himself even though he was the chief executive of the largest state of the union. In a rare occasion in which he would employ the first-person singular, he once said: “my tear ducts are close to my eyes.”

His lifelong campaign was for public safety. He bravely called for California’s assault weapon ban when little Korean children were murdered by an AK-47 on a Stockton schoolyard. The NRA went crazy. What else is new?

The suffering endured by his ancestors in the 1915 Armenian Genocide always brought sad memories every April 24, and opposition to the Reagan administration’s stance on Turkey.

Many focus on his judicial appointments (yours truly wrote the vast majority of these news releases), his expansion of the state prison system, and his support for highways to get people to work … but seem to forget his lifelong dedication to human rights.

Then California Attorney George “Duke” Deukmejian and wonderful wife, Gloria at the Deukmejian for Governor headquarters opening in Manahattan Beach sirca 1982.

George Deukmejian was a committed fiscal-integrity, public-safety conservative. There were no flip-flops with the governor. He was at total peace with his philosophy.

And when the day was done, it was done. He went home to Gloria, his children, the noisy beagles and his one consistent vice, jamoca almond fudge.

Almost DailyBrett sensed this day was coming. My only regret is that I wished for the time and at least one more opportunity to be with him in these last years … just to say hello, and goodbye.

Your author will sign off with a tear from the ducts close to his eyes. He will make a promise to only use the first person plural. He will always remember the man who gave him a chance, when others would not.

George Deukmejian was the Governor, who changed my life.

http://www.latimes.com/politics/la-pol-sac-skelton-george-deukmejian-20180510-story.html

 

 

Tuesday was the day that Facebook Wunderkind Mark Zuckerberg came to Capitol Hill.

As Zuckerberg spoke on the right-side of the CNBC split screen, the left side told the story of surging Facebook shares.

Facebook’s market capitalization (share price x # of shares) vaulted $21.5 billion that day … that’s serious money.

When the dust settled Tuesday, Facebook’s total market value was $479.4 billion.

Who says you can’t quantify effective public relations? You can … let Almost DailyBrett illustrate at least $21.5 billion reasons why branding, marketing and reputation management make a world of difference.

If you are scoring at home, Facebook (NASDAQ: FB) yesterday jumped $7.11 per share or 4.5 percent to $165.04 at Tuesday’s close of markets. The stock continued to climb today (Wednesday) to $166.32 or a total market cap of $483.2 billion … nearly $4 billion more.

For Zuckerberg, there was no hoodie, no t-shirt, but instead a nice navy blue suit with a royal blue tie.

The 33-year-old Phillips Exeter Academy grad/Harvard University “dropout” said all the right things (at least in his prepared testimony).

Was it a day in which Zuckerberg … Veni, Vidi, Vici … Came. Saw. Conquered?

Maybe not the latter … He was indeed grilled by U.S. senators Tuesday and members of the House of Representatives today, bringing a sense of Schadenfreude to many of the misguided, who want to see these daring entrepreneurs brought down, crashing to earth. Indeed, no good deed goes unpunished.

Nonetheless, Zuckerberg reassured his investors, who have placed their faith and their hard-earned discretionary cash into Facebook shares.

The largest communications platform – let alone social media site — in the history of the planet with its 2 billion-plus subscribers lived to fight another day, albeit government regulation is likely on the way.

Apology Tour?

“We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry.” – Mark Zuckerberg

Zuckerberg was chastised by members of Congress for repeatedly apologizing. Keep in mind these are the same critics who rant-and-scream that Donald Trump never apologizes. Which is worse: Saying you’re sorry or never giving a rat’s behind about anybody else’s feelings?

Almost DailyBrett has a habit of coming down in favor of the risk-taker, the entrepreneur, “The Man in the Arena” as described by Teddy Roosevelt in his famous address at the Sorbonne.

Mark Zuckerberg is surely not perfect as this blog has reported, but at the same time he obviously takes PR advice. He wore the suit, demonstrating respect and deference to the hallowed halls of Congress. His statement was well crafted, not overly long, not legalistic and most of all, it was humble.

He was coached and for the most part was prepared for the grind, the pressure and the questions.

Certainly, the Cambridge Analytica mess harkens concern. Facebook was five-days tardy in responding and the social media post was TLDR (Too Long, Didn’t Read). The last few months have not been the best of times for Facebook. They have not been the worst of times either as the company has the opportunity to do better.

What scares Almost DailyBrett is that members of Congress contend they are tan, rested and ready to craft, pass and enforce regulations to fix Silicon Valley, not only Facebook but Google, Apple and Amazon.

Watching Senator Charles Grassley (R-Iowa) reading a prepared set of questions developed by his staff, one comes away with the sense that the honorable senator wouldn’t know an algorithm if it bit him on his gluteus maximus.

How will the senator and the majority of his colleagues, who are virtually clueless about Silicon Valley, develop regulation legislation that does not stifle the creativity of an American $40.7 billion market leader, employing 25,105, just 14 years after being created in Zuckerberg’s dorm room?

Almost DailyBrett must ask: Who are more vital to America’s future – entrepreneurs such as Jeff Bezos, Tim Cook, Elon Musk, Larry Page, Sergey Brin, Zuckerberg – or the regulators?

Has there ever been a Harvard Business Review article about regulators, let alone museum exhibits.

There are zero statues erected to honor critics, let alone regulators.

https://www.wsj.com/articles/silicon-valley-to-washington-why-dont-you-get-us-1523451203

https://www.nytimes.com/2018/04/10/us/politics/mark-zuckerberg-testimony.html

https://www.cnbc.com/2018/04/11/facebook-ceo-mark-zuckerberg-testimony-key-points.html

http://variety.com/2018/digital/news/facebook-stock-mark-zuckerberg-testifies-senate-1202749625/

http://fortune.com/2018/04/10/heres-why-facebook-just-gained-21-billion-in-value/

https://almostdailybrett.wordpress.com/2018/03/25/too-long-didnt-read-tldr/

https://almostdailybrett.wordpress.com/2012/01/16/in-search-of-another-suite-h33-kirkland-house/

 

 

 

 

 

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