Category: PR Miracles


“Not my circus, not my monkeys.” — Famous Polish proverb

“Families are overrated.” — Anonymous blogger

Someone else’s drama does not have to be your drama.

If Covid-19 has taught us anything: It’s that we can be happy, safe and sound in our own domicile.

Almost DailyBrett knows that we are all little specs in the universe, and as Martha would say: ‘It’s a “good thing.'”

We don’t have to wear a mask at home.

We should be polite to everyone, but we should not expect reciprocation.

We can invest; we don’t have to protest.

We have the freedom as the Silent Majority to keep our thoughts to ourselves.

We don’t have to pull down statues of Pioneer Mothers in order to make history sterile and antiseptic.

We can hug our respective spouses, our felines, our canines.

We can indeed marry the individual, but not the whole family.

Heck we have our own family issues to contend with, isn’t that enough?

Your author has been repeatedly writing about how we can restore civility to our imperfect divided society. There was a better time four decades ago, when it was “Morning in America.”

We can do it again.

Are Families Indeed, Overrated?

“If you can keep your head when all about you are losing theirs and blaming it on you …” — Rudyard Kipling, “If”

The notion that families are overrated may offend those, who are just so easy to offend. The family fight scene — “Up Your Ass” and“Eat shit!” — in “Knives Out,” brought a smile and more to point, a knowing nod of recognition from your author.

No one does inconvenient embarrassing memories better than … families. The villain (played by Chris Evans), losing his entire inheritance is celebrated by the rest of the family. No more BMW. No more country club fees. No more designer drugs. No mas. No more.

Schadenfreude was on graphic display until they found out they were all … cut out of the will with the exception of the nurse from Ecuador … or was it Paraguay? No it was Uruguay. Sorry it was Brazil. No one in the family knew for sure, more to the point, no one really took the time to find out.

And yet, she won … and the family lost.

Almost DailyBrett knows the best way to keep one’s blood pressure under control is avoid other people’s drama. In fact, just take tension and drama out of your life. Love your wonderful spouse. You married her (in my particular case) and no one else.

“With 60 seconds worth of distance run” (actually longer), your author contemplated the old adage of that you ‘just don’t marry the individual, you marry the family.’

Au contraire! 

Let their drama be their drama.

Life can and should be Gemütlichkeit, today and everyday.

Yours is the Earth and everything that’s in it. And — which is more — you’ll be a Man my son.”

Is Kipling politically correct?

https://verilymag.com/2018/01/you-marry-the-family-love-marriage-quotes-happy-married-life-advice-messages

https://www.poetryfoundation.org/poems/46473/if—

https://almostdailybrett.wordpress.com/2018/02/04/not-my-circus-not-my-monkeys/

 

 

Back in the 1980s and into 1990s, Almost DailyBrett drove a sleek and sexy BMW 635csi.

She was beautiful. She was well-designed. She was high maintenance. It cost a fortune to take her out to dinner.

That was then, this is now.

Today Tesla (NASDAQ: TSLA) at $185 billion and counting has a higher market cap — stock price x number of shares — than the three legendary German auto designers/manufacturers combined (i.e., BMW. Daimler AG, Volkswagen) at $151 billion.

How can that be?

The time-tested names Bayerische Motoren Werke (1916),  Daimler (1926), and Volkswagen (1937) are legendary and enduring symbols of German engineering. Having acknowledged this undeniable fact and provided the totally justified praise, one still must ask: Do these companies and their respective stock prices point to the past or to the future?

After all a company’s stock price is a forward — rather than a — lagging indicator. Right?

Visiting the BMW Museum and BMW World in München in 2017, your author was impressed by the company’s century-long achievements when it came to the design of internal combustion engine automobiles and motorcycles. Having said that, the story fell off — literally the wheels came off — when it comes to electric vehicles (EV). The BMW offering is an ugly duckling.

Is this Bavarian econo-box with an electric charger, “The Ultimate Driving Machine?” Seriously?

Do you think that Elon Musk is quivering in his boots? The BMW i3 EV box looks like … a Chevy Volt or a Nissan Leaf. Are those auto also-rans now competitors to BMW?

Considering that BMW, Daimler, Volkswagen — let alone long-time American and Japanese competitors — have been making gas powered vehicles for decades, do they really want to cannibalize their existing businesses? Are their collective hearts really into no gasoline, no emission, clean and environmentally responsible EVs?

The answer may be found in their ugly EVs. Can you see the difference between the sleek lines of the 20th Century BMW 635 csi and the boxy contours of the 21st Century BMW i3 EV? Did the same company design these vehicles?

What happened? Why is BMW going backward?

Tesla Is A Pure Play

Before going further, Almost DailyBrett must provide a consumer warning after buying and selling Tesla stock five times before, making a nice profit four times. Your author owns a handful of TSLA shares now as he writes this submission.

Musk will never be hampered with the concern about competing against his own business. Tesla designs and manufactures EVs, ion lithium batteries and related software. Does the South Africa Wunderkind have a singleness of purpose? Of course not, he also guides privately held SpaceX in his spare time as the company propelled Americans into space for the first time since 1998.

As $400 million net worth Mr. Wonderful investor Kevin O’Leary recently said, Tesla is the way that investors can participate in the SpaceX story. Tesla is four figures expensive and has an astronomical 89 times forward earnings P/E ratio (stock price/forward annualized earnings per share). Shareholders need to watch this volatile stock carefully and take Maalox on the side.

For the time being, TSLA is a trading stock not a long-term buy and hold.

Now that the requisite investor warning has been issued, it’s perfectly acceptable to be dazzled by the beauty of Tesla’s sexy cars. In an absolute marketing coup, Musk showed off Tesla’s truck, semi and most of all its sexy lineup of cars — Model S sedan, MSRP $74,990, Model 3 sedan, $37,990 and Model X SUV, $79,990 — to car aficionado former Tonight Show host/comedian Jay Leno.

“Jay Leno’s Garage” is a prime-time show, following “Shark Tank,” on Wall Street on steroids network, CNBC. One can only imagine the average wealth of “Garage” and “Tank” viewers. Heck, Musk and Leno even showed off the Tesla roadster, which will only set you back about $200,000.

Is it time for Almost DailyBrett to trade in his Miata roadster? Don’t think so.

When it comes to Tesla, the company is pointed toward a no-combustion engine, no gas-guzzling and no emissions-into-the-atmosphere future.

While other companies are kicking and screaming as they are being dragged along to the electric vehicle horizon, Tesla is the pioneer, best in breed and No. 1 EV and ion lithium battery innovator all rolled into one.

Is TSLA a cult stock, based upon the Steve Jobs-type innovation of Elon Musk? Yes.

Is that a good enough reason, not to buy the stock? Does sex sell?

https://www.bloomberg.com/quote/DAX:IND/members

https://www.cnet.com/roadshow/news/every-electric-car-ev-range-audi-chevy-tesla/

https://www.investopedia.com/articles/wealth-management/112315/net-worth-shark-tank-cast.asp#2-kevin-oleary

 

There are times when the First Amendment prevails.

There are times when arrogance and smugness fail.

There are times when there really are two sides to a story.

It’s amazing for Almost DailyBrett to watch and re-watch the July 18, 2016 interview between CNN’s Don Lemon and former Milwaukee County Sheriff David Clarke on the supercharged subjects of race and policing, and realize the intensity, the passions, the issues and the rhetoric have not changed.

For Lemon, he was sitting side-by-side with Sheriff Clarke. The seven-figure anchor could not resort to the dependable “R” label under the first signs of intellectual pressure because the head Milwaukee County law enforcement officer is also … an African American.

Alas, the interview was not a satellite uplink, which would have provided Lemon with an easy forum for smirking, if not laughing during his reaction shots. The exchange was mano-a-mano and Lemon blinked, calling for a commercial break in the middle of the interview.

We’ll be right back, we’re going to go to break. Are you (Clarke) going to let me (Lemon) talk?” — Don Lemon in punt formation.

After the commercial appeals for legal tender, the interview continued with Sheriff Clarke back on offense and Lemon wondering … ‘who booked this guest?’ Dissent was talking back. Arrogance was being rejected. The other side of the story was being presented. First Amendment Rights were being exercised.

The optics were Sheriff Clarke refusing to be intimidated or to back down in the immediate aftermath of the death of three Baton Rouge peace officers, countering Lemon point-by-point with controlled intensity.

Clarke was well prepared for the interview with a defined agenda, compelling facts and information. Most of all, he was there on behalf of the law enforcement fraternity. He was standing up for all police officers, particularly those who paid the ultimate price for our safety.

David Alexander Clarke Jr. was the other side of the story, even though way too many in the Fourth Estate contend there is only one side to any story. They will make that determination without any help thank you very much.

Finis. Endo Musico.

The real question is, whether Lemon was prepared? Just as Apollo Creed did not take Rocky seriously, Lemon was obviously not ready to respond to the rhetorical exchange with Sheriff Clarke. The sheriff deals with the cruel world on the streets night-after-night rather than pontificating in a plush air-conditioned studio surrounded by adoring sycophants.

The CNN Apologencia will conclude that Lemon did not lose the exchange. Fair enough, but he did not win.

Four years later, the issue as everyone knows has exploded for two weeks and counting, reignited by the senseless Memorial Day murder of George Floyd by one Minneapolis police officer in particular and four officers in toto. All four officers are staring at some major jail time, up to 50 years for second-degree murder or being accomplices to murder by asphyxiation.

Due process will run its course.

In the meantime a veto-proof majority of the Minneapolis City Council — and even New York Mayor Bill De Blasio — have called for defunding police departments. Minneapolis would replace its peace officers with a “new transformative model for cultivating safety.” How does the “transformative model” work, if someone is breaking into your house or stealing your car?

Back in 2016, Donald Trump promised to end crime in America. The late Charles Krauthammer scoffed at this notion, reminding his readers and viewers that crime has been a plague on societies since Babylonian King Hammurabi — served from 1792-1750 BC — and his code of 282 laws. If Hammurabi was concerned with crime and punishment almost 4,000 years ago, why should we take thousands well-intentioned police officers off the beat because of few bad cops in the 21st Century?

Police officers put their lives on the line every day. Some pay the ultimate price for our safety. Sheriff David Clarke dared to stand-up for his fellow police officers, some of whom recently kneeled with peaceful protesters, while protecting communities from those selfishly exploiting a tense situation with violence and criminality.

When divisions expand and the mood becomes even more volatile and explosive, the public need for media professionalism and fairness becomes greater than ever.

Almost DailyBrett believes that dissent must not be silenced by partisan media intimidation.

Your author contends that arrogance and smugness must not prevail.

And most of all, there are always two sides to a given story and both deserve their day in the courtroom of public opinion.

https://www.nationalreview.com/news/veto-proof-majority-of-minneapolis-city-council-supports-defunding-police-mayor-objects/

https://www.kgun9.com/news/national/sheriff-clarke-on-recent-police-shootings-i-predicted-this

https://www.cnn.com/videos/us/2016/07/18/don-lemon-sheriff-david-clarke-police-shootings-full-intv-ctn.cnn

 

 

 

 

As a relatively new press secretary for California Governor George Deukmejian in 1987, your author was more than a little surprised to learn that Massachusetts Governor Michael Dukakis was paying an unscheduled visit to his colleague and my boss, “The Iron Duke.”

Dukakis was standing before the governor’s office door in the cabinet room in the State Capitol in Sacramento. He was cordial and polite, and apologized for the unexpected visit. The 1980s were a different time, more to the point a better era.

The political media was tailing along with Governor Dukakis that particular Wednesday, May 20 as he was running for the 1988 Democratic nomination for president. Dukakis was certainly not looking for encouragement as George Deukmejian was a Reagan-Bush Republican. And yet, George Deukmejian made time for his National Governor’s Association colleague and friend, Michael Dukakis.

My boss was never enamored about “surprises,” but he gladly welcomed Dukakis. The two demonstrated to America then and now that civility can reign, even if he political differences run deep.

Years later, George Deukmejian and his wife, Gloria, were sitting on the beach in Hana, Maui about to enjoy a picnic lunch, when a voice cried out … “Duke!” It was the other Duke, Michael Dukakis and his wife Kitty. One can only imagine they had some great stories to tell that afternoon and got along swimmingly.

As we celebrate what would have been George Deukmejian’s 92nd. birthday tomorrow on D-Day (June 6), we need to contemplate that America in general and California in particular were very different places when the Duke was governor from 1983-1991.

Almost DailyBrett is proud to champion that Governor George Deukmejian (1928-2018) is the most popular chief executive in blue state California’s modern political history by more than a two-to-one margin (66 percent approval, 30 percent disapproval)

Better than The Gipper. Better than Jerry. Better than AH-Nold.

Loss of Civility

George Deukmejian privately lamented the loss of civility, even in tamer times … night-and-day different times.

He remembered his policy debates on the floor of the California State Senate as the Republican minority leader against George Moscone, the Democratic majority leader. And when the rhetorical exchange ended, the two Georges could be seen having a glass of wine. Seems quaint now. Actually it sounds better.

George Deukmejian was not one for rhetorical questions. Subsequently, his press secretary avoided them like the plague. And yet when Almost DailyBrett posed a rhetorical question on the 1982 campaign trail — ‘how many terms did he envision as governor?’ — He immediately responded,”two terms.” Even though California did not have term limits at the time, Deukmejian knew then and there … there would be no third term.

His reasoning. Like any governor, you want the people of California to ratify your administration and policy direction through re-election (e.g., 61-37 percent). If a governor runs for a third term, there is the problem of the tyranny of accumulated decisions and with each one the number of disappointed people inevitably grows.

Only one California Governor was elected a third term, Earl Warren (later appointed to the U.S. Supreme Court). One other pursued a third term (e.g., Pat Brown) and he lost to a certain movie actor.

What was his name?

As Almost DailyBrett looks over the 2020 political minefield, there is no chivalry. George Patton and Erwin Rommel will not come down from their tanks, shake hands, and then engage in battle with the victor winning the war.

There is zero civility similar to Deukmejian-Dukakis, Deukmejian-Moscone and the more celebrated relationship between Ronald Reagan and Tip O’Neill.

Today the President of the United States refuses to shake the hand of the Speaker of the House of Representatives, and she responds by tearing up his State of the Union speech. Their collective hatred went downhill from there.

Your author certainly will not scold anyone for thinking that today’s divisions and tribal hatreds are now a permanent fixture of our troubled society. After all, politics is indeed a contact sport.

There was a lot of heat in political kitchens (paraphrasing the famous Harry S. Truman quote) even in the 1980s, but there were also times of consideration, politeness, cordiality and celebrated instances when civility indeed did reign across the fruited plain.

Happy Birthday Iron Duke. We miss you. We will always love you.

Some day this author will hopefully join you for a glass of wine in heaven, and ponder the lessons of the 1980s.

https://www.ctpost.com/politics/article/Jerry-Brown-boasts-approval-ratings-higher-than-8355461.php

https://www.capradio.org/articles/2018/05/08/george-deukmejian-ex-governor-of-california-dies/

https://almostdailybrett.wordpress.com/2020/02/20/tearing-up-the-speech-paying-the-pr-price/

 

Remember the opening scene of “Basic Instinct”?

The boiled bunny? Wrong movie.

Sharon Stone was the ultimate femme fatale in that movie and countless others, and drew an inordinate amount of attention from the male of the species in particular during her incredible career.

Judging from recent headlines and the cavalcade of Internet images, the queen-in-waiting of Democratic Socialism North Korea’s Royal Family is drawing more than her share of publicity. And who would have thought that was possible, when it comes to murderous North Korea?

It all started with Kim Yo Yong’s appearance at the 2018 Winter Olympic Games in PyeongChang South Korea. North Korea’s charm offensive obviously worked (she is the head of North Korea’s propaganda) as the media was falling all over themselves trying to take one more still or record one more video of the leading lady of the so-called Democratic People’s Republic of Korea (DPRK).

The fact that Vice President Mike Pence gave her the cold shoulder, added a juicy element of conflict to the story. The fascination with Kim Jong Un’s sister intensified, transforming the snub into an international incident.

Almost DailyBrett will attempt to be charitable, her big brother is her mirror opposite. Chubby Kim Jong Un is a dork, extremely unpredictable and dangerous … but still a dork. And that hair cut? Who would cop to being his hair “stylist”?

A follicly challenged male in a glass house should not be throwing rocks, but your author cannot resist the temptation.

And yet even the intellectually stuffy magazine, Foreign Affairs, acknowledged what it describes as the prurient global interest in the Supreme Leader’s sibling. From a public relations standpoint, telegenic women have a proven track record of successfully softening a nation’s image. The ultimate challenge is moving the public relations dial when it comes to optics of he world’s most abrasive, repressive and desultory state, North Korea.

Just as the beautiful and mysterious, almost covered by her long hair siren Lorelei mythically led sailors on the Rhine to their deaths, a consumer warning should be attached to 32-years-young Kim Yo. Those who ruminate in their sleep about a first date with her in Pyongyang, should consider that encounter may be very quickly become the last date. North Korea does not stop being North Korea.

Besides, she’s married.

A Little Family Feud?

“She’d probably have to shoot a lot of people to assert her authority.” — Peter Ward, writer and researcher on North Korea, University of Vienna

Even Kim Yo Jong’s ascendancy to the red throne of North Korea, assuming the untimely potential passing of her stressed-out, hard drinking, heavy smoking “supreme leader” brother, reportedly she has other family members to fear (e.g., including her repeatedly passed over uncle). But let’s not jump ahead of ourselves.

Keep in mind even in ultra-macho North Korea, she is the grand daughter of communist state founder Kim Il Sung and the daughter of his first son, Kim Jong Il … and as mentioned the sister of Kim Jong Un. Reportedly, lineage matters in Korean culture, and it may even usurp … sexism.

Could North Korea crown a woman chief of state before the United States of America? There have been others (i.e. Britain’s Margaret Thatcher and Theresa May, Germany’s Angela Merkel, Israel’s Golda Meir, Pakistan’s Benazir Bhutto … ), but none triggers the intrigue and outright danger of Kim Yo Yang (think nuclear missiles and legendary paranoia).

Some have contended that men en masse have misgivings about strong assertive women. Okay. At the same time, many men were fond, if not transfixed with the risk and danger associated with the parts played by Sharon Stone. She came across as the ultimate babe in total control of herself.

Right, Michael Douglas?

Is Kim Yo Jong is control of herself? Would that be the case, if she wasn’t born into a particular family? Are her life prospects long or relatively short? What we don’t know about North Korea could fill volumes.

What we do know is, Kim Yo Jong has grabbed the attention of the world.

https://www.washingtonpost.com/opinions/2020/05/01/why-we-shouldnt-rule-out-woman-north-koreas-next-leader/

https://www.businessinsider.com/kim-yo-jong-kim-jong-un-sister-life-bio-photos-2018-2#like-many-of-kims-family-members-kim-yo-jongs-exact-age-is-difficult-to-pin-down-but-shes-believed-to-be-in-her-early-30s-likely-born-in-1989-1

https://nypost.com/2020/04/29/kim-jong-uns-sister-has-been-gaining-power-in-north-korea-report/

https://www.atlasobscura.com/places/statue-of-loreley

https://almostdailybrett.wordpress.com/2011/06/24/feminizing-the-fatherland/

The Internet Likes Kim Yo Jong a Little Too Much

“Play the radio, make sure the television — the, excuse me — make sure you have the record player on at night … make sure the kids hear words.” — Former ice President Joe Biden, Democratic Presidential Debate, Sept. 12, 2019

Record player?

Every day Wall Street is assessing, “The Cuomo Effect.”

New York Governor Andrew Cuomo’s daily Covid-19 briefings on the impact of the Corona virus on the most densely populated metropolitan area in the country are moving markets … mostly upwards.

Not only is New York the most impacted state as a result of the spread of the virus, it also serves as the venue for the NYSE and NASDAQ and not-so-coincidentally the major networks.

Almost DailyBrett is still mystified the White House’s Corona Virus task force never adopted the idea of holding its briefings during market hours (e.g., 9:30 am to 4 pm EDT), particularly earlier when remarks from President Trump, Vice President Pence, Drs. Fauci and Birx would have greatest impact.

In turn Governor Cuomo has been Mr. Carpe Diem. Each morning has been his turn to preach the gospel of Covid-19 response. Is there any wonder, where he acquired his oratorical skills? His father, the late Governor Mario Cuomo (1932-2015), electrified the 1984 Democratic Convention with his keynote address.

Your author fondly remembers reading Mario Cuomo’s 1982 diaries about his New York gubernatorial campaign. That was the same year my boss, George Deukmejian (another New York native), ran and won the governorship of California. The Duke also read Mario’s diaries. The same is true for former California governor Jerry Brown.

As a former public relations professor, your author is particularly impressed with Governor Andrew Cuomo’s presence, persona, pacing, command of the language and skillful use of PowerPoint. Almost DailyBrett has been waiting … literally for years … for politicians to skillfully employ PowerPoint, which has long been de rigueur for technology and academic presentations.

“You Know” Four Times In One Sentence?

“Um, you know, there’s a, uh, during World War II, uh, you know, where Roosevelt came up with a thing, uh, that, uh, you know, was totally different than a- than the- it’s called, he called it, the, you know, the World War II, he had the war- the the War Production Board.” — Joe Biden COVID-19 comments Friday, April 17 on CNN

During World War II, President Roosevelt established the War Production Board.

Eleven words. How tough was that?

The hyperventilating “WhatAboutism” crowd is already getting their collective knickers in a twist to identify comparable Bidenesque rhetorical wrestling matches with President Trump. The president is confident when he speaks … maybe too confident … while Biden struggles and struggle and struggles.

Your author would stop a student reaching for his … it was always a male … fourth “you know” crutch word in the same sentence. The Millennial was obviously nervous and maybe a little ashamed in front of fellow students. The job was to slow him down and help him concentrate on delivering a succinct understandable message.

That is the essence of communication.

The real question for today is could Joe Biden serve as Governor of New York, let alone President of the United States, and rally us in days of crisis? Yes Joe is from Del-a-where not New York, but we are putting this obvious point aside for the sake of discussion.

Joe … ‘I knew Mario Cuomo. Mario Cuomo was a friend of mine … and you are no Mario Cuomo’ … make that no Andrew Cuomo as well.

Could Joe Biden present Andrew Cuomo’s corona virus response briefings each day with anything close to the same presence and command? As mentioned Andrew is a skilled orator, but he will not be the Democratic nominee for the presidency.

The answer should be obvious. Joe Biden is not Andrew Cuomo … not even close.

Would the majority of Democrats opt to re-run the presidential primary season, if they could? You bet ya.

Some may point to Joe Biden’s adolescent stuttering. Some may remember Almost DailyBrett’s youthful stammering issue. These problems can be overcome with deliberation, preparation and confidence. The former is running for the presidency. Can he ever inspire or will he always struggle to find the next word.

You know?

https://www.businessinsider.com/joe-biden-record-player-democratic-debate-abc-houston-2019-9

https://almostdailybrett.wordpress.com/2018/05/06/what-about-whataboutism/

As the mallard flies, Autzen Stadium is less than five miles away … but it seems like millions of light years right now.

The Ducks last flew triumphantly in Pasadena just three months ago, and yet there are so many questions about when they will be airborne again.

We were all packed into the Rose Bowl as Justin Herbert repeatedly gave the “Heisman” to Wisconsin would-be tacklers, scoring a hat-trick of stand-up touchdowns.

And now we are required to give the Heisman to everyone, including those who are normally packed into Autzen with us.

Almost DailyBrett certainly respects and shares the global concern about the unbelievable power and threat posed by a ten-thousandth of a millimeter in diameter COVID-19 virus. We must do what we must do.

At some point, we will be done. We must be done.

The dreams of Autzen remain, and they’re not trivial. We may have taken “Autzen” for granted. Never again.

The next time walking into the stadium with nearly 60,000 of our most intimate friends means that we have fought and won the war against the Corona virus. We literally saved hundreds of thousands of lives.

Being at Autzen where it “never rains,” standing up proudly as the Oregon Marching Band plays the national anthem, will be a celebration of the American spirit. The mere act of standing en masse signifies what we can do, if absolutely necessary. In unprecedented fashion, America closed the planet’s largest ever economy and more importantly for our safety, health and prosperity … opened it back up for business.

As America begins a guided by science, phased-in, step-by-step, state-by-state recovery, it seems that sporting events (football is indeed our pastime) may be near the end of the line in terms of priorities. Keep in mind that our sports inspire us, build our character, make us happy and urge us to persevere (e.g., Miracle on Ice in 1980).

Your author is still looking forward to consecutive season #31 as a season ticket holder at Autzen, 15 rows behind the opponent’s bench near the 30-yard line. In many ways, the south side of Autzen has been a home-away-from-home for more than three decades. Yours truly and fellow fans have been high fiving each other … without ever thinking about infection … after every Oregon touchdown.

The 2020 home schedule is particularly attractive with the Ohio State Buckeyes making their first-ever trip to Oregon. Washington, Stanford and USC were all slated to visit the not-so-friendly confines of Autzen this fall. The key word now is … “were.”

Some have suggested playing the games in empty bowls with zero Oregon fans, including zero season ticket holders, students, bands … Translated: Ohio State would play Oregon in a quiet, deserted stadium. Autzen’s intensity, passion and its legendary cauldron of noise would be absent, allowing the Buckeyes to easily run their offense.

Conceivably, Oregon would play Ohio State a year later in the 104,000-seat “Horseshoe” with all the crazies from Akron, Canton and Toledo, let alone Columbus, yelling for their fighting chestnuts.

How is that fair? Life is not fair.

Given the uneasy choice between antiseptic made-for-television football with confiscatory ESPN advertising rates, played in sterile stadiums in 2020 or waiting for the return to intensity of Autzen in 2021, Almost DailyBrett would reluctantly choose the latter. The caveat would be, the 2020 schedule becomes the 2021 slate of games.

Considering the re-opening of America will be decided by the nation’s 50 state governors, will red state governors (e.g., Greg Abbott of Texas) opt for the early resumption of football? Will blue state governors (e.g., Andrew Cuomo of New York) essentially cancel football until 2021 or beyond?

Will there be football states and non-football states?

Hopefully, Autzen is located in a football state.

https://www.forbes.com/sites/alexreimer/2020/03/30/espns-kirk-herbstreit-is-telling-sports-fans-hard-truth-about-how-coronavirus-could-cancel-football-season/#3c365077319d

Donald Trump Says Major Sports Could Resume As “Made For Television” Events — Without Fans — Under New White House Plan

“They (NFL, NHL, NBA, MLB …) want to get back. They’ve got to get back. We want to get back soon, very soon. We have to re-open our country again.” — President Donald Trump after a Saturday conference call with the major sport commissioners

The “easy” part was declaring a State of Emergency, and shutting down America.

The decision was difficult, but once made it was relatively easy to implement

At some point — not now — comes the hard part: Re-opening the stadiums, arenas, music halls, stock exchanges, restaurants, stores, businesses, corporations …

What? When? Where? Who? Why? and most of all, How?

How are we going to re-open America?

Will we simply lift the State of Emergency, and pick up where we left off? Don’t think so.

Will we wait until everyone is tested for COVID-19 antibodies?

Will we hang on until everyone has been vaccinated? 2021? 2022? …

How will we demand proof of vaccine or antibody testing without violating federal health privacy guidelines (e.g., HIPAA), and personal liberties?

Will we continue to quarantine the high-risk population, Baby Boomers and older?

Will the ‘All-Clear’ signal be given to X-Gens, Millennials and younger?

How does that square with equal protection guidelines of the 14th Amendment?

What criteria will we use? Can we accept that unanimity is impossible; there will always be those who disagree (particularly those with political agendas in an election year)?

Will there ever be an absolute “coast is clear” signal? You can be absolutely sure that opinions will vary, count on it.

And there will be attorneys too, in particular for this Almost DailyBrett author: Plaintiff attorneys … tan, rested and ready to sue anyone and everyone with deep pockets (e.g., NFL franchises).

The Complex PR Puzzle Facing Re-Opening Decisions

No matter how many public officials are consulted. No matter how many health experts provide advice. No matter, no matter, no matter ... somebody has to be first to re-open the doors, the turn-styles, the restaurant tables for overpriced seared sea bass with risotto.

Let’s say we don’t re-open until 2021 (e.g., Tokyo Olympics, UEFA Euro 2021 … ), there still will be a line in the sand. People will no longer maintain six-foot buffer zones. Most likely they will no longer wear face masks, except for football players and hockey goalies.

Can college and NFL football players block and tackle each other? Otherwise, what is the point?

Can fans, patrons return to packed-in-as-sardine stadiums? What if they are scared (Will their tickets be refunded)? What if they actually go to the game, concert, restaurant, store, shop … and get sick? Will they sue? How many? And for how much will they litigate?

An NFL team has the legal muscle and deep pockets to defend itself, but what about a mid-range college athletic department?

Your author is not an attorney, but is there an assumed liability that comes with handing over your ticket with the QR code face up?

Almost DailyBrett contends strongly that public relations practitioners should urge not only communication, but over-communicating.

There will be an acute need for earned media (e.g., digital and conventional media interviews) employing team owners, university presidents, chief executive officers and of course, health experts.

Ditto for paid media (e.g., advertising) with strong messages about getting back to work, and going to the game … safely.

And most of all every organization will be required to launch owned media campaigns (e.g., websites, blog posts, social media, signage, PowerPoint presentations, brochures and takeaways).

The more people are informed about the calculated risks they may take in waiting for the first guitar riff or standing up for the kickoff … the better for them and for the resumption of our economy and our way of life.

Bill Gates was amazingly prescient about the threat of microbial pandemics in his now famous 2015 TED Talk, which served as the forerunner for the crisis of the ten-thousandth of a millimeter in diameter Corona Virus.

Considering the wonderful work of Bill and Melinda Gates, donating a record $50 billion to their namesake foundation for health and education and to combat third world poverty, maybe he could serve as a major thought leader in negotiating the hard part, getting us back to work, into the stadiums, and back on campus.

Didn’t someone piously state that billionaires should not exist?

Ahh … the subject of another Almost DailyBrett post.

https://www.espn.com/nfl/story/_/id/28995399/sources-trump-says-nfl-start

https://www.gatesfoundation.org/who-we-are/general-information/foundation-factsheet

We are all being reminded daily about how small we really are, and the tenuous nature of our lives.

And yet there are good reasons to celebrate, and emulate fortitude and stamina.

Mumsy Marjorie is celebrating birthday #101 today.

Best of all, she remains as sharp as a tack. She is fully aware of her world around her, and seemingly has forgotten … absolutely nothing.

And what a century-plus it has been. The Corona-virus (COVID-19) is just the latest challenge.

Heck, she was born right smack in the middle of the Spanish flu pandemic (January 1918-December 2020), which reportedly took 50 million with it.

In March 2019 the extended family celebrated Marjorie’s coming attainment of the hallowed centenarian distinction, including a recitation of what she has seen and experienced during her lifetime (i.e., Roaring 20s, Great Depression, Pearl Harbor, VE/VJ Days, Ike, Kennedys, Watergate, Berlin Wall rise and fall, hem lines up and down … ).

She is so incredibly talented, graduating from college in the 1940s when so very few women reached that pinnacle. Classical music pianist, Francophile, global traveler, sports fan, newshound, and did Almost DailyBrett mention … mother of three relatively well-adjusted children, and five stubborn yet lovable, Beagles?

My favorite sister, Claudia, deserves credit for dubbing mom — all five-foot, one inch of her — as “Mighty Mouse.” Yes, mumsy hits harder than her size. She would be a lousy poker player, you can read her expressions and temperament in two nanoseconds … make that one nanosecond.

Diplomacy is not mother’s strong suit.

Will always remember mumsy giving the business in no uncertain terms to a tough-as-nails Italian bail bondsman living across the street (long story), and turning him and his spouse into … wonderful friends.

She grew up Western Pennsylvania tough, demanding with limited patience but always fair. She has always been a good listener, even to your author’s periodic forays into and expressions of bovine excrement.

Having said all that, she has even forgiven Almost DailyBrett’s philosophical transformation and related career in Reaganite politics. Mumsy even tolerated as a former Julliard student with a Steinway and musical taste, your author’s lifelong love of classic … rock.

As Carly Simon sort of sang, this “song is not about … me,” but mumsy Marjorie. Some are amazed she is still rocking her world into her second year of trois figures. Your author is not surprised. She is embracing each-and-every day as the gift it is for her and should be for everyone else.

She is not just marking time, but wisely rejoicing in every minute.

She wants to be happy. That’s a wonderful goal, particularly with viral storm clouds spreading around the globe.

If happiness is being a lark … early to bed, early to rise … that’s mumsy.

If happiness is tending to her garden, and making it bloom year-in, year out …

If happiness is reading in Anglais et Francais … Que Sera, Que Sera … 

If happiness is a glass of Sauvignon Blanc, even in Bavarian wine glasses …

If happiness is soaking up the legendary Southern California sun for yet another day …

Then more power to you mumsy Marjorie. This is your time. You earned it.

You practiced tough love. We are all better people because of you.

As George C. Scott said playing, “Patton.” (Pardon the paraphrase)

‘I love you. I love you so.’

https://almostdailybrett.wordpress.com/2019/04/04/every-century-is-precious/

 

 

 

From a public relations and mass communications standpoint, we need to leave the past — most of all recriminations — to the mass media. Let them focus on the fact that we again slept at dawn.

Hint: They were sleeping as well.

We need to envision and more importantly, credibly and practically project better times in the future. We need to balance our justified health concerns with our economic hopes.

Will we have a national resurrection by Easter Sunday, April 12? Maybe? Most likely, not?

If not, the media will happily tell us how our loving optimist-in-chief somehow failed in the face of continued darkness.

And yet his approval rating continues to rise, and his score for handling the corona virus reaches 60 percent thumbs up against 38 percent thumbs down.

As Teddy Roosevelt (pardon the paraphrase from heaven, POTUS #26) told us in his famous 1910 speech to the students at Paris’ Sorbonne, it’s not Gloomy Gus or Negative Nancy who counts, or how the strong man or woman stumbles or how she or he could have done better.

The credit belongs to those who are in the arena.

We need more of those, who dare to suggest with credibility that yes life will get better. We are not eternally condemned to the boredom of our living rooms.

Some day we will standing in line for the barista, waiting for our beer or wine, actually ordering our food to a table in a restaurant … our hearts thumping with thousands of others, anticipating the first guitar riff or standing up for the kickoff.

U.S. President Donald Trump speaks during a Fox News “virtual town hall” event on the coronavirus (COVID-19) outbreak with members of the coronavirus task force in the Rose Garden of the White House in Washington, U.S., March 24, 2020. REUTERS/Jonathan Ernst

It takes courage to stand up in front of this wall of negativity and suggest that life may be better sooner … much sooner … as opposed to later.

It takes moxy to purchase shares of best-in-breed stocks (i.e., Apple, Microsoft, Nike, NVIDIA, McDonalds, Starbucks …) as the markets refuse for weeks to stretch two or more positive trading days in a row. Volatility will eventually be tamed, most likely not now.

It takes compassion to swipe our credit card at our local coffee place, order books online from our regional bookseller, call for take out at our favorite Italian place. With our economic freedom maintained, we can choose who and how much to support.

They have been there for us. Isn’t time for us to be there for them?

It’s so easy to hunker down and to shut down for the “common good.” It’s harder to dream again, and to express hope.

We Need Good News

“Hope is believing good will come, even in bad times. 

“Hope is knowing that this too shall pass.

“Hope is knowing no matter how afraid we are, our higher power will be with us.

“Hope is knowing that we never have to be alone again. It’s knowing that “Time Is On Our Side.’

“Hope is giving up control. Hope is knowing we didn’t have control in the first place.” — Rolling Stones lead guitarist Ronnie Wood.

Almost DailyBrett believes there are more than a few, who have major problems with the United States and its world’s largest gross domestic product (GDP) at $21.99 trillion (prior to the impact of the Corona virus, COVID-19).

To them the USA needs to redistribute the pie, not expand it to offer more pieces for everyone.

The word “balance” seemingly does not exist in ivory towers on campuses, the deep state or in some media empires.

Until recently, climate change dominated. “How dare” anyone suggest thoughtful consideration of those who work and thrive in our world-best economy?

And now the little corona virus bugger has replaced the planet — at least for now — as the single most priority. Forget about producing products we use or compensating our employees. Allocating $25 million for the Kennedy Center for the Performing Arts in DC is just so vital to beating this global epidemic.

As we debate looking for the positive versus being Gloomy Gus or Debbie Downer, we know two things for certain:

Teddy Roosevelt is forever enshrined on Mt. Rushmore.

No one will ever build statues to critics, including Negative Nancy.

https://www.nationalreview.com/news/id-love-to-have-it-open-by-easter-trump-hopeful-economy-will-be-revived-in-coming-weeks/?utm_source=email&utm_medium=breaking&utm_campaign=newstrack&utm_term=19820067

http://www.theodore-roosevelt.com/trsorbonnespeech.html

https://news.gallup.com/poll/298313/president-trump-job-approval-rating.aspx

 

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