Category: PR Miracles


“She kind of likes my sense of humor. Anybody who likes my sense of humor, I immediately like.” — Former President George W. Bush.

“Bush’s friendship with Obama, a confident, smart and elegant woman whose integrity is impeccable, gives him credence. Around her, he is humble, playful and comfortable. She allows him to be the lighthearted person he is, without judgment.” —   Chicago Tribune columnist Dahleen Glanton

Almost DailyBrett has heard all of the rhetoric about championing diversity and accepting other points of view.

Sounds good … until it’s time for most people to practice what they preach.

Turn on any of your devices – from first screen digital television to second screen social media – and it won’t be long until the talking heads start name calling, literally screaming at each other.

Your author has written blogs – many which have not been read — and yet the respondents troll each other on Facebook about a headline and/or a photo.

Long-time friendships and relationships quickly come to an end. Many are blocked; others are outright unfriended. People who hold different points of view are inwardly or outwardly regarded as Unmensch.

Forget about passing candy (or throat lozenges) to any of them.

Some will claim all of this vitriol began in 2016. Almost DailyBrett begs to differ, pegging the beginning of the end of civility to the 1998 Clintonian impeachment process. Instead of attacks against Robert Mueller, the arrows and barbs were directed against Kenneth Starr.

And now some are talking about impeaching yet another president (i.e., Andrew Johnson, Bill Clinton before) only with the Senate most likely failing to muster the two-third-votes required to convict.

What’s the point?

Instead, shouldn’t we all reflect upon the public examples exemplified by two prominent individuals – hailing from opposite parties — who not only continue to talk the talk, but walk the walk?

Wasn’t it Michelle Obama who said: “When they go low, we go high”?

And wasn’t George W. Bush one of the most consequential, and as a result one of most reviled presidents in history?

And yet starting with the peaceful transfer of power in fall 2008 through the present day, Michelle Obama and George W. Bush have demonstrated to the world how we should treat each other, regardless of competing philosophies.

Maybe we should be doing less competing, and more understanding of other points of view.

Back to Jefferson/Back to Lincoln

The world’s most successful Democracy features two competing political parties with proud histories.

The Democrats hail from the days of Thomas Jefferson and Andrew Jackson. Besides the aforementioned, the party has provided America with great presidents including James K. Polk, Woodrow Wilson, Franklin Roosevelt, Harry Truman and John F. Kennedy.

The Republicans were born as an abolitionist party and fielded giants including Abraham Lincoln, Theodore Roosevelt, Dwight Eisenhower and Ronald Reagan.

Almost DailyBrett has made this suggestion before and will make it again: Try reading two straight-forward books featuring a prominent Democrat and Republican.

For your author most recently, it was David Axelrod’s Believer and Karl Rove’s Courage and Consequence. These two gents served as presidential campaign managers, electing and then re-electing Barack Obama and George W. Bush respectively to the White House.

Both lost parents to suicide. Both tell harrowing tales of state politics, Illinois and Texas. Both share candid insider looks into the strengths and all-too-human weaknesses of their bosses. Both provide solid commentary today on CNN and Fox News.

#Candygate?

Some may want to simply dismiss the Michelle Obama/George W. Bush relationship to protocol.

Time and time again, Michelle and Dubya sit next to each because protocol dictates that the spouse of #44 (Barack Obama) sits next to #43 (George W. Bush), who in turn is paired with Laura Bush.

The ever-present cameras caught Laura asking her hubby to pass a throat lozenge to Michelle during the Memorial Service for the late Senator John McCain. The mistaken candy-for-lozenge exchange/return smile instantly received a Twitter hashtag: #Candygate.

What should be the national normal (e.g., civility) has become the extraordinary (e.g., genuine Michelle/Dubya friendship) in today’s divisive, polarized society.

Does the national reaction to this unlikely friendship between a former First Lady and a former POTUS say more about them, or does it point to our own widespread lack of respect and decency for any view that conflicts with our own?

https://www.townandcountrymag.com/society/politics/a22979284/george-w-bush-michelle-obama-friendship-history/

http://www.chicagotribune.com/news/columnists/glanton/ct-met-dahleen-glanton-michelle-george-friendship-20180903-story.html

http://www.chicagotribune.com/news/opinion/page/ct-perspec-page-mccain-funeral-michelle-obama-george-bush-donald-trump-0905-20180904-story.html

https://almostdailybrett.wordpress.com/2017/01/18/lets-all-pull-one-punch-this-week/

Mark Parker of Nike is also one of my mutual fund advisors.

Ditto for Marc Benioff of Salesforce.com

Let’s not forget of Dennis Muilenburg of Boeing.

Can’t tell you how many times Almost DailyBrett has been told to invest anything and everything into mutual funds.

For the record 70 percent of your author’s Charles Schwab portfolio is held in mutual funds, the largest amount managed by William Danoff of the Fidelity Contrafund.

Having made this point, let’s take a contrarian stand.

Why can’t investors create their own mutual fund comprised of individual and diversified stocks within their own portfolios?

Whoa … aren’t you the investor taking on too much … risk? Shouldn’t you diversify?

The humble answers are “not necessarily” and “yes.”

As legendary investor Peter Lynch once said: “Know what you own, and know why you own it.”

When it comes to investing and in the spirit of Lynch’s axiom, Almost DailyBrett follows these self-formulated rules:

  • Never invest in a stock in which you personally detest/loathe the lead executive (e.g., Oracle’s Larry Ellison)
  • Buy shares in firms you personally use or have a 100 percent understanding of how the company makes money (e.g., Apple).

For example, ever cutesy Scott McNealy of extinct Sun Microsystems once labeled Microsoft’s Steve Ballmer and Bill Gates as Ballmer and Butthead. McNealy would have been funny, if his company stock wasn’t trading at the very same time at $3 per share.

Whatever happened to Scott McNealy? His company was devoured by Oracle.

Another example: your author won’t touch Bitcoin because even though it is the choice of money launderers around the world, the crypto currency is not associated with any country and there is zero logical explanation of how it makes money.

Isn’t Tim Cook A CEO?

Why is Tim Cook my mutual fund portfolio manager?

Doesn’t Cook run the largest capitalized – $1 trillion-plus – publicly traded company in the world? Absolutely.

Almost DailyBrett clearly understands that Apple is not a mutual fund, but still it offers the complexity, confidence and diversity of a mutual fund.

Apple plays in the hardware (i.e., smart phones, tablets, wearables, PCs) space. Ditto for software (e.g., iOS) and services (e.g., iTunes). Think of it this way, Apple has as many if more investors as any mutual fund … including mutual funds themselves – both buy side and sell side institutional investors – and 75 million shares recently bought by Warren Buffett too.

And who runs this diversified enterprise with the expectation of $60 billion to $62 billion on the top line in the next (fourth) quarter? Revenues grew 17 percent year-over-year. Gross margin remained steady at 38 percent. EPS jumped year-over-year from $1.67 to $2.34 and dividends grew from $0.63 to $0.73.

The dilemma for every Apple investor, particularly today, is when is it time to ring the register at least for a portion of the shares? Almost DailyBrett does not hear very many bells clanging.

There is little doubt that Apple is tearing the cover off the ball. Apple has proven it is not necessarily the number of smart phones sold – even though these mobile devices are an absolute must for our lives – in many ways it is the average sales price, climbing closer to four figures for every unit.

Back to Danoff and Fidelity Contrafund. Today it has a reported $130 billion in assets under management. Cook counters with $1 trillion in investor confidence in Apple’s shares.

Which “mutual fund” manager would you choose, if you could only select, one?

And for diversification, you package Apple with Boeing (U.S. commercial airliner and defense aircraft innovator and manufacturer) …

And Nike, the #1 athletic apparel manufacturer in die Welt.

Finally, Almost DailyBrett has bought Salesforce.com nine times and sold eight times for a profit. To describe Salesforce.com as business software company seriously understates its business strategy.

With all due respect to Satya Nadella of Microsoft, Salesforce.com is THE Cloud pioneer selling software as a service (SaaS) to enterprises around the world.

Let’s see: Apple, Boeing, Nike and Salesforce.com in the Almost DailyBrett mutual fund.

Is your author right? Only time will tell. Will this “mutual fund” adjust and change its holdings? No doubt.

Here’s the point: As Ken Fisher of Fisher Investments would say, it’s time to “graduate” from pure mutual funds.

There is risk associated with selecting stocks for your portfolio, but isn’t that also the case for mutual funds? Some think that mutual funds are no brainers. Not true, and let’s not forget the fees.

When it comes to my “mutual fund” portfolio — AAPL, BA, NKE, CRM — the only fees yours truly pays are $4.95 per trade.

Not bad, not bad at all.

https://fundresearch.fidelity.com/mutual-funds/summary/316071109

https://www.apple.com/newsroom/2018/07/apple-reports-third-quarter-results/

“The Republicans have successfully persuaded much of the public they are the party of Joe Six Pack and Democrats are the party of Jessica Yoga Mat.” — Historian Mark Lilla in his book, “The Once and Future Liberal.”

All was quiet on the Electoral College front six years ago.

Barack Obama waxed Mitt Romney 332-206 in the Electoral College, easily winning a second term as the 44th President of the United States.

In particular Obama was victorious in critical swing states: Florida, 29 electoral voters, Iowa, 6; Michigan, 16; Ohio, 18, Pennsylvania, 20 and Wisconsin, 10.

Four years later Hillary lost all of these swing states: Florida, 29, Iowa, 6, Michigan, 16, Ohio, 18, Pennsylvania, 20 and Wisconsin, 10.

Was the problem four years later, the Electoral College or the message/candidate/campaign?

In 2012, Obama amassed 332 electoral voters. Four years later, Hillary garnered only 232 electoral voters, a delta of 100 electoral votes.

In 2012, Mitt Romney recorded only 206 electoral votes. Four years later, Donald Trump won 306 electoral votes, yep a differential of 100 electoral votes.

Once again, was the problem four years later, the Electoral College or the message/candidate/campaign?

Three of these critical swing states – Michigan, Pennsylvania, Wisconsin — were center pieces of the once-impregnable Midwest “Blue Wall”:

Alas, Hillary never stepped foot in Wisconsin during the June-November general election season.

Is the ultimate problem, the Electoral College or Electoral College user error by Hillary?

To The Electoral College Barricades!

“If you look at the map of the United States, there’s all that red in the middle where Trump won, I win the coast. … I won the places that represent two-thirds of America’s gross domestic product. So I won the places that are optimistic, diverse, dynamic, moving forward. And his whole campaign, ‘Make America Great Again,’ was looking backwards.” – Hillary Clinton, India Today Conclave

Never could understand the “political strategy” associated with arrogantly dismissing literally millions of people – “The Basket of Deplorables” – as the red in the middle or the fly-over states. Maybe a little more TLC for these people could have made a difference, a big difference?

Almost DailyBrett has already lost track of how many post-2016 complaints he has heard about the Electoral College. Likewise your author has endured an earful, championing the simple majority vote to determine the next occupant of the White House.

Before one goes any further into the debate, there is the lingering question of the 12th Amendment to the U.S. Constitution (1804). The amendment codified the Electoral College: Two senators per state and the total number of House members per state based upon population – add them together – win the state and electors come along for the ride. The first to 270+ electors becomes the president-elect.

And for those who are blue – oh so blue – about the Electoral College, how difficult is it to eliminate the 12th Amendment to the Constitution?

Let’s see to amend the constitution – only 27 times to date – you need two-third votes in both houses of Congress followed by ratification by at least 38 states. Good luck.

Or there is the possibility of a Constitutional Convention proposed by two-thirds of the 50 state Legislatures. To date, precisely zero Constitutional Amendments have made it through this process. Forget it.

Just for conversation, the Electoral College requires candidates to devote an inordinate amount of resources to the swing states, the competitive jurisdictions that are persuadable in order to win the election.

If the 12th Amendment is overturned – just as the 19th Amendment (prohibition) was repealed by the 21st Amendment (amber ale please) – the emphasis on the swing states would be replaced by campaigns targeting the big states.

Candidates and the media pools would be flying over Iowa (6 electoral) votes and visiting California (won by Hillary), Texas (won by The Donald), New York (won by Hillary), and Florida (won by The Donald).

Does that mean the Democrats would win each-and-every time? Consider that Trump won seven or the 10 largest states by population in 2016. Hillary won the total popular vote by 1.9 million. She edged The Donald in California by 3.45 million votes.

Would changing the rules produce a different winner?

Maybe, maybe not.

First, there is the little matter of changing the pesky 12th Amendment.

Too bad the 12th Amendment didn’t outlaw IPAs. Whattaya think, Joe Six Pack?

https://www.economist.com/briefing/2018/07/12/americas-electoral-system-gives-the-republicans-advantages-over-democrats

https://www.economist.com/special-report/2018/07/12/donald-trump-is-causing-change-in-the-democratic-party-too

http://www.businessinsider.com/hillary-clinton-says-trump-won-backwards-states-in-2016-2018-3

https://www.politico.com/mapdata-2016/2016-election/results/map/president/

http://time.com/4486502/hillary-clinton-basket-of-deplorables-transcript/

https://constitutioncenter.org/interactive-constitution/amendments/

https://www.archives.gov/federal-register/constitution

https://en.wikipedia.org/wiki/A_las_Barricadas

 

Five years ago Hewlett-Packard (NYSE: HPE) was kicked off the Dow Jones Industrial Average, replaced by Visa.

Three years ago, AT&T (a.k.a., The Phone Company) was ingloriously removed from the index of 30 share prices, substituted by Apple.

And just last month, General Electric (NYSE: GE) was unceremoniously ushered off the exchange for Walgreen Boots.

Will Itty Bitty Machines (NYSE: IBM) be the next Dinosaur Tech heading for Dow Jones extinction?

Flintstones vs Jetsons

Under legendary CEO Jack Welch, GE was the most valuable (market capitalization) American company in 2000. The company was one of the founding companies of the Dow Jones Industrial Average in 1896. General Electric was a consistent standard on the exchange since 1907, 111 years.

What have you done for us lately, Fred and Wilma Flintstone? GE was replaced on the Dow Jones two weeks ago by a drug store company? How embarrassing.

Almost DailyBrett earlier wrote about companies that are absolutely rocking (i.e.,  Apple, Amazon, Facebook, Netflix, Google, Salesforce.com), metaphorically packing stadiums as opposed to those reduced to playing “greatest hits” at county fairs and desert casinos (i.e., Intel, Cisco, Dell).

These latter companies were/are directly tied to the mature PC market and thus became fairly valued with limited prospects for investor growth unless and until they credibly changed their story with compelling new information (e.g., Apple from Amelio to Jobs2 to Cook) & (e.g., Microsoft from Gates to Ballmer to Nadella).

Apple was on the precipice of bankruptcy in 1997; now the company is the world’s most valuable at $912 billion. The Wunder corporation may be first to ever to achieve a $1 trillion market cap (share price x the number of shares).

Microsoft has cleverly reinvented itself as the market leader in the cloud, even though the PC software company was late to the party. Macht nichts. MSFT has a $762 billion market cap.

Apple, Amazon, Facebook, Google, Netflix and Salesforce.com constitute the 21st Century version of the Jetsons.

Conversely, AT&T, GE, Hewlett-Packard and IBM are the Flintstones.

What Are Their Winning Narratives?

Having worked in corporate Silicon Valley public relations for more than a decade, Almost DailyBrett understands the virtue of championing a winning narrative.

What is your company’s raison d’etre?

How does it make the legal tender?

How is the company positioned in the marketplace against ferocious competitors?

What is its competitive advantage?

What is its legacy of results?

What are the prospects for reasonable and achievable expectations for shareholder joy?

For the record, Almost DailyBrett owns shares of Apple (NASDAQ: AAPL) and Salesforce.com (NYSE: CRM).

Both companies have delivered. Both are leaders in their respective fields. Most of all, your author understands their business strategies – lead in consumer innovation and services; provide selected software via the cloud to business customers).

Investing or Gambling?

When you understand how and why a company makes money then markets are investing, not gambling.

What is the winning narrative for GE? The company is restructuring yet again. Give it up J.C. Penney. Forget it, GE.

Tell me more about the business strategy for AT&T. How will it beat Verizon? Your author doesn’t know either.

Your author loves his Lenovo Ideapad. Who commercialized the PC? IBM in 1981. Reagan was president. “Watson,” can you help?

HPites love the 1937 story of HP founders William Hewlett and David Packard and the Palo Alto garage.

If the two gents could see their creation in the post-Carly Fiorina era, they would most likely would be turning over in their respective graves.

When contemplating these four Dinosaur Techs – AT&T, GE, HP, IBM — in a Jurassic Park era, the hardest questions are also the most basic: How do these companies make money? What product defines their respective businesses?

In stunning contrast, Apple is the #1 company in the world, defined by game changing innovation (e.g., iPhone X) and services (e.g., Apple Music).

Amazon is the #1 digital-retailer in the world with 100 million Prime memberships.

Facebook is the world champion social media company with 2.19 billion subscribers.

Google is the #1 search engine and developed the smart phone Android OS.

Netflix is the #1 digital-streaming-video company (at least for now) with 125 million subscribers.

Salesforce.com pioneered SaaS (Software as a Service) and is a leading-business-software-via-the-cloud provider.

Quick: Can you name a signature product/service directly associated with AT&T, GE, HP or IBM?

Being a jack of all trades, master of none leaves investors will absolutely … nothing.

https://www.cnbc.com/2018/06/19/walgreens-replacing-ge-on-the-dow.html

https://almostdailybrett.wordpress.com/2011/07/21/what-happens-when-the-music-stops/

 

 

“You guys are obsessed with Trump … You pretend like you hate him, but I think you love him. I think what no one in this room wants to admit is that Trump has helped all of you. … He’s helped you sell your papers and your books and your TV. You helped create this monster, and now you’re profiting off of him. – Michelle Wolf speaking to the White House Correspondents Association dinner

Michelle Wolf once again proved the old adage: A stopped clock is indeed right twice a day.

Supposedly, Alec Baldwin is getting “tired” always playing Donald Trump on “Saturday Night Live.” Somehow, someway Alec makes a go of it, even bringing in the real Stefanie Clifford (e.g., porn “star” Stormy Daniels) to play herself as SNL ratings soar.

Speaking to media expert Howard Kurtz, former RNC chairman and Trump chief of staff Reince Priebus, pointed to the universal improvement of media business models and share prices, and proclaimed:

“Trump is Money.”

Whether you are a conservative switching on Fox News, a liberal watching CNN’s angry talking heads or a socialist getting his or her red-meat fix on MSNBC, all three of these news networks are virtually 24/7/365 Donald Trump … and their ratings are upwards to the right.

Everyone and anywhere, the conversations are about Trump. As Patrick Buchanan once said: “Worse than being misquoted, is not being quoted at all.” Trump never suffered from this malady.

Since June 2015, the media has been in a foaming-at-the-mouth state of Schadenfreude waiting to stomp on Trump’s political grave … and yet the news of his demise has been greatly exaggerated.

As Almost DailyBrett and others have stated, Trump is a walking-talking-breathing, daily-outrage via Twitter or his own verbal expression machine. He is catnip to the media, and the Fourth Estate felines are stoned.

Some have suggested the American media (e.g., Wolf quote above) created Donald Trump and made his presidency possible. The mediaQuant estimates are America media provided the wealthiest presidential candidate in history with $4.6 billion (advertising equivalent) in earned media coverage.

Like him or detest him, Trump — “The Apprentice” — knows how the media works and plays it like a violin. There is nothing the media animal loves more than a good fight or a sordid controversy. Trump delivers in spades.

Show Me The Trump Money

The stately Gray Lady, The New York Times, (“All the News That’s Fit to Print”) at one time set the national agenda, providing us mere mortals with the daily subjects to think about and discuss over the dinner table.

That all ended with Twitter, particularly Trump’s nocturnal tweets – most outrageous, some not. Instead of the NYT being the poster child of Agenda Setting Theory, Trump with his presidential bully pulpit is posing the questions of the day … even before the Times hits the streets.

The inhabitants of the New York Times ivory tower have been preempted and leveraged, and they hate it. Let’s … yes, let’s write another front-page editorial chastising this rogue in the White House. That’ll show him.

Here’s the rub. Counterintuitively, negative publicity actually helps Trump. And in turn, Trump sells newspapers, raises Nielsen Ratings and boosts book sales.

We are approaching the three-year anniversary (June 16) of The Donald descending the Trump Tower escalator to declare his candidacy. The media was laughing back then, and going to the bank today.

Shares of the aforementioned New York Times are up 62.48 percent in the same three-year time period. 21st Century Fox, the parent of the Wall Street Journal and Fox News, increased 11.62 percent. Comcast (NBC and MSNBC) is up 12.64 percent. Washington Post, 7.75 percent. Time Warner (CNN), 9.99 percent … How’s that for creating shareholder value?

The media is making money – lots of money – off Donald Trump. They can’t wait to collectively dance on his political grave, but just not now … pretty please with sugar on top.

Hold your collective ears New York Times Pharisees: When it comes to Donald Trump, you are only too eager …  yes, too eager … to buy low and sell high.

https://www.nytimes.com/2018/05/06/arts/television/snl-stormy-daniels-donald-glover.html

https://www.vox.com/policy-and-politics/2018/4/30/17301436/michelle-wolf-speech-transcript-white-house-correspondents-dinner-sarah-huckabee-sanders

https://www.cnbc.com/2016/09/30/breakingviews-trump-cold-shoulder-for-tv-ads-may-set-the-trend.html

https://www.thestreet.com/story/13896916/1/donald-trump-rode-5-billion-in-free-media-to-the-white-house.html

 

 

 

 

We all lost a great one today.

He was one of the most popular governors in the proud history of California.

George Deukmejian was much more than the 35th chief executive of the Golden State.

For Almost DailyBrett, a former cub reporter with a fascination of all things political … and a little hair at the time (see photo above), meeting and working for George Deukmejian changed my life.

Instead of taking and keeping an eternal vow of poverty as a reporter, your author was serving as the press director of the Deukmejian Campaign Committee at 27-years-very-young.

My salary was $18,000 annually, but quite frankly I would have worked for nada for the experience. My transformation from a registered Democrat to a proud Reaganite Republican began in 1982. More importantly, my three-decade-plus career in public relations ensued with the gubernatorial primary and general election campaigns; we almost lost both until we won.

Sacramento was a hostile place in 1983. The other party controlled literally everything with the exception of the corner office. We needed the “Iron Duke” more than ever.

Feb. 26, 1983: California Gov. and Mrs. Deukmejian, left, watch as Mrs. George Finlayson, wife of the British Consul General, curtsies before Queen Elizabeth II in a reception line at the Broadway Street Pier in San Diego. This photo was published in the Feb. 27, 1983 LA Times.

Our friendly adversaries in the Capitol Press Corps, who were not predisposed to our way of seeing the world, deep down respected “The Duke.” They would state that George Deukmejian was a little dull (his favorite color was … “gray”), but his team was well-organized. The Deukmejian administration spoke in one voice from the first day to the last day eight years later.

It was well known that others were offering their champions as press secretary when the job came open in 1987. There was little secret that I wanted the job, primarily based upon my institutional memory about everything and anything George Deukmejian.

The governor had faith in me, and gave a chance so many others would have denied me. For three years, I served as his spokesperson and a chief message developer. The first day became the next day. The first week became the second week. The first month …

Looking back on his years as governor, your author still remembers pushing the media horde back just to give him a glimpse of the horrifically damaged Cypress Structure the day after the October 17,1989 Loma Prieta Earthquake.

LOS ANGELES – JUNE 07: Governor George Deukmejian campaigns for George Bush on June 7, 1988 in Los Angeles, California. (Photo by Michael Grecco)

Each year after leaving the Office of the Governor in December 1989, George Deukmejian never missed sending a holiday card or a note now and then. When my first wife, Robin passed away, (he attended our wedding as governor), he called me to offer his condolences. That is the George Deukmejian I knew, kind and considerate right up to today … this sad, last day.

“We”, “Us”, “Our”

George Deukmejian always spoke in first-person plural, never wanting to draw undue attention to himself even though he was the chief executive of the largest state of the union. In a rare occasion in which he would employ the first-person singular, he once said: “my tear ducts are close to my eyes.”

His lifelong campaign was for public safety. He bravely called for California’s assault weapon ban when little Korean children were murdered by an AK-47 on a Stockton schoolyard. The NRA went crazy. What else is new?

The suffering endured by his ancestors in the 1915 Armenian Genocide always brought sad memories every April 24, and opposition to the Reagan administration’s stance on Turkey.

Many focus on his judicial appointments (yours truly wrote the vast majority of these news releases), his expansion of the state prison system, and his support for highways to get people to work … but seem to forget his lifelong dedication to human rights.

Then California Attorney George “Duke” Deukmejian and wonderful wife, Gloria at the Deukmejian for Governor headquarters opening in Manahattan Beach sirca 1982.

George Deukmejian was a committed fiscal-integrity, public-safety conservative. There were no flip-flops with the governor. He was at total peace with his philosophy.

And when the day was done, it was done. He went home to Gloria, his children, the noisy beagles and his one consistent vice, jamoca almond fudge.

Almost DailyBrett sensed this day was coming. My only regret is that I wished for the time and at least one more opportunity to be with him in these last years … just to say hello, and goodbye.

Your author will sign off with a tear from the ducts close to his eyes. He will make a promise to only use the first person plural. He will always remember the man who gave him a chance, when others would not.

George Deukmejian was the Governor, who changed my life.

http://www.latimes.com/politics/la-pol-sac-skelton-george-deukmejian-20180510-story.html

 

 

Tuesday was the day that Facebook Wunderkind Mark Zuckerberg came to Capitol Hill.

As Zuckerberg spoke on the right-side of the CNBC split screen, the left side told the story of surging Facebook shares.

Facebook’s market capitalization (share price x # of shares) vaulted $21.5 billion that day … that’s serious money.

When the dust settled Tuesday, Facebook’s total market value was $479.4 billion.

Who says you can’t quantify effective public relations? You can … let Almost DailyBrett illustrate at least $21.5 billion reasons why branding, marketing and reputation management make a world of difference.

If you are scoring at home, Facebook (NASDAQ: FB) yesterday jumped $7.11 per share or 4.5 percent to $165.04 at Tuesday’s close of markets. The stock continued to climb today (Wednesday) to $166.32 or a total market cap of $483.2 billion … nearly $4 billion more.

For Zuckerberg, there was no hoodie, no t-shirt, but instead a nice navy blue suit with a royal blue tie.

The 33-year-old Phillips Exeter Academy grad/Harvard University “dropout” said all the right things (at least in his prepared testimony).

Was it a day in which Zuckerberg … Veni, Vidi, Vici … Came. Saw. Conquered?

Maybe not the latter … He was indeed grilled by U.S. senators Tuesday and members of the House of Representatives today, bringing a sense of Schadenfreude to many of the misguided, who want to see these daring entrepreneurs brought down, crashing to earth. Indeed, no good deed goes unpunished.

Nonetheless, Zuckerberg reassured his investors, who have placed their faith and their hard-earned discretionary cash into Facebook shares.

The largest communications platform – let alone social media site — in the history of the planet with its 2 billion-plus subscribers lived to fight another day, albeit government regulation is likely on the way.

Apology Tour?

“We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry.” – Mark Zuckerberg

Zuckerberg was chastised by members of Congress for repeatedly apologizing. Keep in mind these are the same critics who rant-and-scream that Donald Trump never apologizes. Which is worse: Saying you’re sorry or never giving a rat’s behind about anybody else’s feelings?

Almost DailyBrett has a habit of coming down in favor of the risk-taker, the entrepreneur, “The Man in the Arena” as described by Teddy Roosevelt in his famous address at the Sorbonne.

Mark Zuckerberg is surely not perfect as this blog has reported, but at the same time he obviously takes PR advice. He wore the suit, demonstrating respect and deference to the hallowed halls of Congress. His statement was well crafted, not overly long, not legalistic and most of all, it was humble.

He was coached and for the most part was prepared for the grind, the pressure and the questions.

Certainly, the Cambridge Analytica mess harkens concern. Facebook was five-days tardy in responding and the social media post was TLDR (Too Long, Didn’t Read). The last few months have not been the best of times for Facebook. They have not been the worst of times either as the company has the opportunity to do better.

What scares Almost DailyBrett is that members of Congress contend they are tan, rested and ready to craft, pass and enforce regulations to fix Silicon Valley, not only Facebook but Google, Apple and Amazon.

Watching Senator Charles Grassley (R-Iowa) reading a prepared set of questions developed by his staff, one comes away with the sense that the honorable senator wouldn’t know an algorithm if it bit him on his gluteus maximus.

How will the senator and the majority of his colleagues, who are virtually clueless about Silicon Valley, develop regulation legislation that does not stifle the creativity of an American $40.7 billion market leader, employing 25,105, just 14 years after being created in Zuckerberg’s dorm room?

Almost DailyBrett must ask: Who are more vital to America’s future – entrepreneurs such as Jeff Bezos, Tim Cook, Elon Musk, Larry Page, Sergey Brin, Zuckerberg – or the regulators?

Has there ever been a Harvard Business Review article about regulators, let alone museum exhibits.

There are zero statues erected to honor critics, let alone regulators.

https://www.wsj.com/articles/silicon-valley-to-washington-why-dont-you-get-us-1523451203

https://www.nytimes.com/2018/04/10/us/politics/mark-zuckerberg-testimony.html

https://www.cnbc.com/2018/04/11/facebook-ceo-mark-zuckerberg-testimony-key-points.html

http://variety.com/2018/digital/news/facebook-stock-mark-zuckerberg-testifies-senate-1202749625/

http://fortune.com/2018/04/10/heres-why-facebook-just-gained-21-billion-in-value/

https://almostdailybrett.wordpress.com/2018/03/25/too-long-didnt-read-tldr/

https://almostdailybrett.wordpress.com/2012/01/16/in-search-of-another-suite-h33-kirkland-house/

 

 

 

 

 

“We have a deep sense of responsibility to give back to our country and the people who help make our success possible.” – Tim Cook, Apple chief executive officer

The largest taxpayer in the world is paying more … $38 billion more … in one lump sum.

Apple is repatriating $200 billion in the world’s largest amount of overseas corporate assets, $252 billion.

The company also announced $350 billion in direct investments in the U.S. economy, not just share buy-backs. Apple will create 20,000 jobs right here in America.

Almost DailyBrett is proud to be an Apple shareholder, for more than the 83 percent in share appreciation since 2015.

Tim Cook and his lieutenants are proving to the world that a great company can be more than the innovator and producer of wonderful products (i.e. iPhone X, iPads, Mac). Apple is more than 123,000 jobs with full benefits and a terrific return for its shareholders

Apple is also redefining the relationship between fiduciary responsibility and corporate social responsibility (CSR).

To a few misguided, well-meaning souls, major corporations are somehow the enemy of the masses. And yet how does one who holds these views explain Apple’s good deeds?

The $38 billion is happening right now. These are additional revenues for the government that would have remained trapped overseas without a reduction in the world’s largest 35 percent corporate rate to 21 percent.

Think of $38 billion in terms of 38 x 1,000 x $1 million. That amount can start to make a quite a dent in fixing our highways, airports, bridges and other major infrastructure needs.

FILE PHOTO: The Apple Campus 2 is seen under construction in Cupertino, California in this aerial photo taken January 13, 2017. REUTERS/Noah Berger/File Photo

So much for those who say that tax reform is not a dynamic scoring stimulus.

These are the same folks who conveniently forgot the nation’s largest peacetime expansion occurred during the Reagan Presidency years in which 19 million jobs were created.

Yes, there will be a $1.75 billion-over-20 years impact to the federal treasury using static scoring.

But how much additional economic stimulus will come from putting more revenues back into the economy and lifting time-consuming, expensive regulations? This is the serendipity of dynamic scoring.

Now that Apple has announced the one-time payment of record taxes, a flood of domestic investment and five-figure increases in hiring, will Microsoft, Cisco, Google and Oracle do the same?

According to Standard & Poors, Microsoft has $132.1 billion in overseas holdings; Cisco, $69.1 billion, Google, $60.5 billion and Oracle, $58.5 billion.

Messrs Satya Nadella (MSFT), Chuck Robbins (CSCO), Larry Page (GOOG) and Mark Hurd (ORCL), it is time for each of your companies to follow Tim Cook’s lead and to give back to America.

Great Time To Be A College Graduate

As a tenure-track assistant professor of public relations, integrated marketing communications, corporate communications and investor relations, the author of Almost DailyBrett could not be more excited for my graduating students.

Please do not dismiss my excitement as Greenspanesque “Irrational Exuberance.” There is little doubt that our 26,000-point Dow is in need of a healthy correction, maybe 10 percent or more.

Nonetheless, when was the last time that our GDP (gross domestic product) was growing at a 3 percent annualized rate?

Our unemployment rate stands at 4.1 percent, very close to full employment.

Wages and salaries are rising, reflecting a labor shortage for skilled employees.

Our inflation rate (e.g., Consumer Price Index) was 2.1 percent in December.

The Federal Reserve’s Fed Funds rate is 1.25 percent.

Hmm … bull market, expanding global economy, low unemployment, labor shortage, low inflation, miniscule interest rates … sounds like a Goldilocks Economy. What’s not to like?

To top it off, we now have tax reform and regulatory relief.

Certainly, all of these factors will not last forever. They can’t and they won’t.

Having said all of the above, this is a great time to start or revive a career. Your author could not be more stoked for his students.

And he has more than once cautioned his students against taking the first offer. Don’t be arrogant. At the same time, don’t be afraid to be confident and maybe a tad bold.

Tim Cook and Apple have the wind in their sails. And to prove it, they are paying record taxes, investing in America and hiring Americans.

We have at least 200 billion repatriated reasons to rejoice.

https://www.wsj.com/articles/apple-to-pay-38-billion-in-repatriation-tax-plans-new-u-s-campus-1516215419

 

 

 

It was the agony of defeat … over and over again.

All throughout the garbage-time fourth quarter in South Bend, the voyeuristic NBC cameras kept focusing on the deadpan face of an obviously hurting 20-year-old college student.

He was anything Saturday but “So Good, So Cool, So Cal.”

The Associated Press pointed out that USC has already turned over the ball 19 times in eight games, emphasizing that 16 of these were committed by quarterback Sam Darnold.

There will be no all-expense-paid trip to New York in December.

Someone else will receive the Heisman.

There will be better days for Sam Darnold, maybe this coming weekend in Tempe.

He will celebrate his 21st birthday next June 5.

As a college professor, who once roamed the sidelines as a student football manager for both USC and Oregon in the mid-1970s, Almost DailyBrett must ask:

Are pre-season Heisman Trophy hype campaigns launched by university athletic departments/sports information offices in the best interest of a college-student/athlete, who is not old enough to legally order a beer?

Is the young stud ready for the plethora of writers, camera lenses, microphones and fawning stories? The media is absolutely superb at building up a celebrity; the beast is even better at crashing the new hero down to earth and stomping on him.

Some may contend these premature campaigns draw national media attention that carries over to the season and may lead to holding up the most famous stiff-arm in all of sports.

USC athletes need extra media attention in the second largest television market in the country?

Almost DailyBrett wonders whether more times than naught these athletic departments are setting up these young people, students at their school – most not ready for the limelight – for failure by the jury-judge-executioner media (e.g., MSESPN).

Believe it or not, these kids have to go to school, attend classes, submit papers, work on projects and take exams (okay, maybe not the University of North Carolina basketball team).

Your author knows as much as any other writer, how a mere university cannot control the Fourth Estate. If the folks in Bristol, Connecticut or Sports Illustrated wish to build up their list of Heisman candidates before the season starts, who is going to stop them?

Cats are easier to herd.

Halloween and The First CFP Rankings

The College Football Playoff Selection Committee will not release its rankings for the real contenders for the sport’s four playoff spots until Halloween, safely past the mid-point of the season.

If the NCAA is “wise” enough to put off the hoopla surrounding who could be playing in the first semifinal at the Rose Bowl and the second in the New Orleans Superdome, then why can’t this august body put a kibosh on overactive athletic departments, exploiting underage students?

Many say: “Where are the parents?” Almost DailyBrett asks: “Where are the university presidents?”

It doesn’t matter whether a student seeking the NFL degree attends a heavily covered traditional power (e.g., USC Heisman campaign for Sam Darnold and Matt Barkley) or less heavily covered sometimes power (e.g., Oregon with the Joey Harrington Times Square billboard and Marcus Mariota), the respective athletic departments/sports information departments need to remember the football team represents the university … not the other away around.

Football is a team sport. Yes, everyone knows a quarterback is the most equal-of-the-equals and has the best chance of holding up the Heisman hardware, but the trophy is not presented on a Southern California beach in August.

The 12+-week season is a grind. This year’s team may not be the same as last year’s team. Conferences abound with college towns and trap games. College football is much more unpredictable than the brand played by the National Field-Goal League (NFL).

Sam Darnold is talented, but clearly does not have the hogs in the offensive line or the skill players beside him. The Trojans are good, maybe the best in the Pac-12, in a down year for the conference. The league will not send a team to the playoff unless there is dog-eat-dog chaos in the other conferences.

Hopefully, Darnold’s parents will be wise enough to steer him to return to USC for another year. He needs the time to work on his game, hit the books and earn a degree in communications. There may even be a Heisman Trophy and the NFL dollars in his happier future.

Wonder if the USC Athletic Department/Sports Information Office can dial back the P.T. Barnum/Donald Trump hype and let a good college kid be a good college kid?

https://en.wikipedia.org/wiki/Sam_Darnold

http://www.espn.com/college-football/undefined

http://www.latimes.com/sports/usc/la-sp-usc-notre-dame-20171021-story.html

http://www.sportingnews.com/ncaa-football/news/college-football-playoff-rankings-2017-2018-release-date-schedule-cfp-selection-day-committee-national-championship/t22jkpo01wej1j8dzmr925m28

https://almostdailybrett.wordpress.com/2012/08/27/should-matt-barkley-be-canonized/

https://247sports.com/college/usc/Article/Sam-Darnold-says-Irish-were-a-little-too-much-to-handle-109296081

 

 

 

 

Angela Merkel is not a feminist.

There is no need for her to talk about breaking through any glass ceilings. In her own characteristic quiet and unassuming way, Merkel smashed it 12 years ago, and just did it again for the third time.

For maybe the first time since the end of occupation in 1949 Germany is a quiet, normal and happy nation, an obvious contrast to the Brexit Brits or the Trump-era Americans.

Today she is the thrice re-elected Chancellor of the patriarchal Fatherland, who just happens to be a woman … a great woman.

The soft-spoken Merkel is the most powerful voice in Europe. Some refer to her as the leader of the free world, a designation she does not want and a role that is simply too big for Germany and its 82 million people. The Economist accurately portrays Merkel’s Germany as the “reluctant hegemon.”

Merkel is on track to becoming one of the longest serving and most likely one of the greatest Kanzlers in the history of the Federal Republic of Deutschland (Bundesrepublik). Her only historical rivals are the memories of Konrad Adenauer and Helmut Kohl.

Best of all, there is no need for Merkel to speak in the first-person singular: Ich, Mein, Mich. She prefers to talk about das Land, Deutschland.

Her campaign motto: “A Germany where we live well and gladly.” To Almost DailyBrett, this wordy mantra conjures pleasant memories of “Morning in America.”

Missing The Real Story … Again

Alas, despite Merkel’s historic accomplishments the media seems preoccupied with the initial third-place entrance of the anti-EU, anti-refugee Alternative für Deutschland (AfD) into the legislative Bundestag with about 13 percent of the vote.

With all due respect to the all-knowing and hyperventilating Fourth Estate, that’s not the story. Think of it this way: 87 percent of German voters opted for other parties, while re-electing Angela Merkel.

Maybe Merkel has unintentionally taught the world an answer to unfortunate/systemic misogyny and sexism:

Undoubtedly influenced by her Ph.D in quantum chemistry, Merkel scientifically examines the issue at hand, seeks input from a variety of sources, prepares soundly, and announces a reasoned decision. There is no place for high oratory about glass ceilings in a nation that no longer wants oratory and political symbolism/pageantry. Instead her secret is to get the job done and to do it well.

Indeed, good government is good politics.

Dealing with Germany’s past (Vergangenheitsbewältigung), the nation now more than ever seeks order (Ordnung).

Merkel does not rattle the collective cages of the Fatherland’s patriarchy. She has been pejoratively labeled “Mutti,” a German diminutive of “mother.” Merkel wears this soft-sounding invective as a badge, once proclaiming that Germany is in good hands (and care) with her leadership.

Despite being labeled as the leader of the Western world, the center-right chancellor wants to work within the framework of the European Union and NATO. Since the founding of the EU, Europe has enjoyed the longest period of sustained peace in the continent’s history.

In her victory speech — that didn’t sound like a victory speech – Merkel said that she will examine why some Germans voted for the AfD, and explore how her CDU/CSU party can appeal to these poor souls.

The immediate task is the formation of a coalition government, most likely a Jamaica coalition that mirrors the colors of the island nation’s flag: CDU/CSU (black); Free Democrats (yellow) and Die Grünen (naturally … green).

After the coalition building process is done, Merkel will go back to systemically addressing issues at home and throughout Europe in her time-tested consensus building approach. There will be no time to talk and muse about her place in history.

And when it comes time for an assessment about “What Happened” during her tenure, Merkel will gladly leave that task to others.

http://www.bbc.com/news/world-europe-41376577

https://www.nytimes.com/2017/09/24/world/europe/germany-election-merkel.html?mcubz=1

http://www.sueddeutsche.de/politik/bundestagswahl-im-sz-liveblog-bundestag-waechst-wohl-um-mindestens-sitze-1.3671253

https://www.nytimes.com/2017/09/16/sunday-review/angela-merkel-feminist-germany.html

https://www.economist.com/blogs/kaffeeklatsch/2017/09/next-bundestag

https://www.economist.com/news/briefing/21728641-assessing-leader-inscrutable-sphinxes-divas-and-queens-how-angela-merkel-changing

https://almostdailybrett.wordpress.com/2017/08/22/morning-in-germany/

https://en.wikipedia.org/wiki/Angela_Merkel

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