Category: Social Media


“People who love to drive, love the car. Enthusiasts love the car. Automotive media love the car. Miata owners have an almost motorcycle-gang loyalty, with dozens of Miata clubs all over North America.” — Robert Duffer, Chicago Tribune, “Why Is The Mazda Miata So Beloved”

Talk about the ultimate first-world crisis.

Mazda quietly dropped the legendary “Miata” brand for MX-5.

MX-What?

Never in recorded history has a sports car touched the lives of so many people as the Mazda Miata introduction in 1989.

Thirty years later, the best selling roadster of all time (Guinness Book of World Records), Miata has stood the test of time with its reasonable price, 181 horses, 26 city and 35 highway fuel efficiency …  and most of all … it’s a blast to drive.

How do you spell fun in the sun? M-I-A-T-A.

For Almost DailyBrett, his little green chariot without pop-up headlights was purchased brand-spanking new in June 2004. It was love at first sight and the affair continues to this day. Some have suggested we need to get a room.

Can’t tell you how many times your author has garnered Miata envy from poor saps driving mini-vans with plenty of room for infant car seats.

Perhaps you should control your hormones?

Getting It Right The First Time

The Mazda Miata or MX-5 is going to be celebrating its 25th year of production. And there’s a reason for that. Very few times that you get something right, the first time, but this is a classic case of that.” — Jay Leno, “Jay Leno’s Garage,” February 2014

Jay Leno spoke in a glowing fashion about one of his two Mazda Miatas five years ago.  Fast forward to today.

Is nothing sacred? Is this Miata imprimatur disappearing act a sterling example of enlightened brand management?

As we wonder about the course of self-driving vehicles, Almost DailyBrett loves his Miata … it will always be his Miata … today, tomorrow and forever.

Can’t imagine a self-driving Miata. What would be the point?

Your author is not alone. There are 96 Miata clubs spread across America. The sports car keeps on selling, particularly in spring and summer.

Do you think there is a correlation between warmer temperatures and putting down the ultra-easy top?

The new MX-5 without any Miata branding looks like a sad Miata … a really sad Miata.

Remembering The New Coke Roll-Out Debacle

“Coke’s decided to make their formula sweeter; they’ve decided to mix it with Pepsi.” — Comedian David Letterman on the botched New Coke roll out

Coca-Cola came out with New Coke in 1985 without proper research about consumer reaction, and thus an unnecessary brand riot was born.

Mazda, can we see your quantitative and qualitative analysis, demonstrating that we wanted to bid adieu with the Miata name, and opt for MX-5?

No one asked Almost DailyBrett. 

If Miata owners wanted to drive a Mazda, we would drive a Mazda … let alone a Mazda MX-5.

If Corvette owners wanted to drive a Chevy, they would drive a Chevy.

A Miata is a Miata. A ‘Vette is a ‘Vette.

Simple, real simple. It’s the brand, stupid.

Miata owners love their Miatas. Competitors came out with the Honda S2000, Toyota M2, the BMW Z3 and the Pontiac POS (e.g., Fiero).

No dice on any of them.

Mazda management in Japan needs to understand that Miata parents control the brand.

As Robert Duffer in the Chicago Tribune, Miata owners/enthusiasts “love” the car. There are more than 100 Miata clubs in the United States and Canada combined. We are talking about the ultimate in “L” words.

Why get in the way of our public romance from sea-to-shining sea, across the fruited plain?

Mazda needs to understand the old, time-tested adage:

If something isn’t broken, don’t fix it.

https://www.cnet.com/roadshow/news/mazda-mx5-miata-history/

http://www.chicagotribune.com/autos/chi-why-is-the-mazda-miata-so-beloved-20140905-story.html

https://mossmiata.com/miata-car-clubs

Mazda MX-5 Miata

Selling My 2004 Mazda MX-5 Miata Was Remarkably Difficult, and Also Remarkably Easy

“Ours was the first revolution in the history of mankind that truly reversed the course of government, and with three little words: ‘We the People.’”

“We did it. We weren’t just marking time, we made a difference. We made the (shining) city (on the hill) stronger – we made the city freer – and we left her in good hands.  All in all, not bad. Not bad at all.” — President Ronald Reagan Farewell Address, January 11, 1989

President Ronald Reagan was not a first-person singular leader: I, Me, Myself.

Even though he was completing one of the most successful presidencies in American history and was justifiably entitled to take a bow, he still for the most part gravitated toward first-person plural even in his farewell address: We, Us, Our.

These vital pronouns salute the team that makes it happen, the linemen who protect the quarterback, the pit crew changing the tires in less than three-seconds, the people who write the emails, send the letters and form the coalition that makes a politician and a movement successful.

Donald Trump is an über first person singular type of guy, and that is his greatest weakness. He could learn from Heisman Trophy Winner Marcus Mariota, Five-Time Formula 1 World Champion Lewis Hamilton, and most of all from Ronald Reagan.

Almost DailyBrett was privileged to devote two decades of his career, directly serving two first-person plural leaders: Former California Governor George Deukmejian and LSI Logic founder, chairman and chief executive officer Wilf Corrigan.

Did both of these overachievers have healthy opinions of themselves? Of course.

Did they have big egos based upon their proven records of self-made success? Naturally.

One was the most popular governor of California in the modern era; the other was a successful entrepreneur immigrant worth, $432 million.

But when push came to shove, it was about the people around them, the citizens and customers they served, the investors and their shares … we, us and our.

“I Have Returned”

Did you note MacArthur’s first-person singular is his most remembered quote, and his follow-up in first-person plural is forgotten?

Didn’t the collective strength of the U.S. Army and Navy facilitate MacArthur’s return to the Philippines?

MacArthur was later fired by President Harry S. Truman. Surprised?

Will Donald Trump be fired by the American people in 13 months time, despite a robust economy, no new military involvements in the Middle East (or elsewhere) and way too-far-to-the-socialist-left potential opponents? It can happen, but will it?

Under similar circumstances Reagan crushed Walter Mondale in 1984. Reagan won 49 states worth 525 electoral votes, capturing 58.8 percent of the vote. Mondale recorded his home state of Minnesota and DC for a total of 13 electoral votes, 40.6 percent of the vote.

Almost DailyBrett can state with impunity that incumbent presidents have decided advantages heading into re-election years (i.e., Obama, George W., Clinton, Reagan), but not certainty (i.e., Carter, H.W. Bush). Recent presidents with the tailwind of economic prosperity … “It’s the economy, stupid” … all were re-elected.

Your Enemies Will Always Be Your Enemies; Your Friends … ?

Having said that, Trump is his own worst enemy, and that is magnified by his first-person singular devotion on steroids.

Why couldn’t his own campaign quietly conduct opposition research when it comes to Hunter Biden being selected for the board of directors for Ukraine’s natural gas supplier – Burisma Holdings — while his father, Joe Biden, was vice president of the United States? This question is particularly magnified considering Hunter’s well-chronicled repeated problems with cocaine, and zero experience in energy.

For some reason, Trump decides that he … and only he … can conduct this oppo research directly with the leader of Ukraine … and as a result an impeachment proceeding was born. Will he join the ranks of Andrew Johnson and Bill Clinton as impeached presidents, but not convicted in the Senate (if it goes that far)?

The larger question is whether he pulls defeat out of the jaws of victory when his friends (e.g., high propensity Republican fidelity) are still his friends? Will his personal embrace of first-person singular (I, Me, Myself) trigger mistake-after-mistake, and his friends stop being his … friends?

Maybe a little more Reaganesque first-person plural … we, us, our … and some good old fashioned humility would do the trick.

Don’t count on it with this president.

https://www.azquotes.com/quote/551270

https://almostdailybrett.wordpress.com/2018/05/08/the-governor-who-changed-my-life/

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

A lot of truth is often spoken in jest.

According to the old joke, Richard Nixon dressed in his presidential windbreaker gathered the Washington Press Corps at his presidential retreat on the beach in San Clemente, California.

After chastising the ladies and gentlemen of the Fourth Estate for not covering him fairly and accurately during his political career including his presidency, he gave them one more chance.

Nixon miraculously walked out onto the Pacific Ocean and back without getting his wing tips wet.

“Now, you can finally cover me fairly and accurately!”

The New York Times front page headline the following morning: “Nixon Can’t Swim.”

The liberal elite media could not and would not cover Nixon fairly back in the 1970s. The negative coverage trend toward Republican office holders has only intensified with time. There is zero benefit of the doubt when it comes to Republicans, only to Democrats.

Almost DailyBrett knows this undeniable fact based upon eight years of hard-earned experience as a campaign media director and press secretary for California Republican Governor George Deukmejian.

“Rebuilding Trust Requires Embracing Bias”

“A more partisan media is the last thing America needs. Those who doubt that should consider that it would be squarely in Mr. Trump’s interest. The president’s attempt to gin up his supporters by depicting the media as biased is one of his most powerful lines. Why vindicate it for him?” — Lexington, USA columnist for The Economist

“We don’t want to change all of our structures and rules so much that we can’t put them back together. We don’t want to be oppositional to Donald Trump.” — Dean Baquet, executive editor of The New York Times

Almost DailyBrett is begging for mercy.

The New York Times along with CNN (Clinton News Network) and MSNBC lead the oppositional journalism pack against Donald Trump. They detest the man (understatement), wanting unlimited license to label him as a “racist” regardless of context. After four-plus years, we know for a fact the liberal media will take everything and anything he does or says and add a negative spin to employ a PR word.

Hiring foreign affairs hawk John Bolton with his goofy mustache (Liberal media: ‘Trump added a dangerous war monger to his team’) and later firing him (Liberal media: ‘Trump can’t retain anyone on his staff’) is vivid proof that any Trump action triggers an automatic negative take. The media always wants it both ways.

Liberal columnist Nathan Robinson (see quote above) suggested out loud that elite media should openly express a bias and affinity to left-wing causes in order to rebuild public trust. Why shouldn’t the liberal media come out of the closet? Let the world know, what it already knows: Liberal media outlets are just another special interest group, similar to Planned Parenthood, ACLU and NPR.

Bias leads to trust?

There are hundreds of always excitable journalism professors, who will be more than happy to intensify their “guidance” of impressionable students toward socialist justice, encouraging them to express their bias digitally, in print and across the airwaves. These academics will declare … wrongly … that objectivity never existed and never will in America’s newsrooms.

Robinson is essentially arguing the media should simply come clean and openly side with Bernie Sanders/Elizabeth Warren Democratic Socialism, lauding those who drink the Kool Aid and chastising any and all who dare to dissent. Lexington counters that a gallant admission of oppositional journalism by the major mastheads and networks will aid and abet Trump’s talking points about the media losing its way, abandoning any pretext of being fair and accurate.

Didn’t St. Louis Post-Dispatch executive editor Joseph Pulitzer once say the three most important words in journalism are: “accuracy, accuracy and accuracy”? He made this famous assertion even though he was a staunch Democrat, actually serving in Congress, and crusading against business and corruption.

If a reporter. correspondent, anchor or media outlet sacrifices personal and/or institutional integrity on the low-altar of abandoning fairness and objectivity, any and all of these lost souls should not even sniff the prestigious journalism award that bears Joseph Pulitzer’s name.

https://www.economist.com/united-states/2019/09/12/a-full-court-press

https://www.theguardian.com/commentisfree/2019/sep/10/media-bias-is-ok-if-its-honest

https://almostdailybrett.wordpress.com/2018/02/15/oppositional-journalism/

https://almostdailybrett.wordpress.com/2019/03/26/oppositional-journalisms-victory/

https://almostdailybrett.wordpress.com/2019/02/19/profs-should-not-force-political-opinions-on-students/

https://almostdailybrett.wordpress.com/2019/07/24/is-the-word-racist-becoming-cliche/

 

 

 

 

 

As we prepare our collective bowels for the uproar of the coming arrival of the serious — not silly — presidential election season, we need contemplate the Golden Rules of Politics.

These rules are proven. They are time-tested. They do not change. They are inviolate.

Without further adieu, here are Almost DailyBrett’s listed in alphabetical order pathways to the Promised Land whether it be a statehouse, halls of Congress or even 1600 Pennsylvania Avenue:

Good Government Is Good Politics

“Govern wisely and as little as possible.” — Republic of Texas President Sam Houston

“Hold me accountable for the debacle. I’m responsible.” — Kathleen Sebelius, Obama’s Secretary of Health and Human Services

“I’m going to try and download every movie ever made, and you’re going to try to sign up for Obamacare (Sebelius), and we’ll see which happens first” — Comedian Jon Stewart

Almost DailyBrett fondly remember’s Monte Hall’s “Let’s Make A Deal” game show. There was the stage with a VW bug, and there was the … “Door.”

For 180 million Americans, their private health insurance plans are on the stage. Bernie Sanders, Elizabeth Warren and Kamala Harris are offering America the door with the “promise” of single-payer government health insurance, and the elimination of all private-sector offerings.

Be afraid, be very afraid.

Remember the online Obamacare rollout “debacle?” The website calculator didn’t work, let alone the system repeatedly crashed.

Do we want to deliver DMV-style health care for 329 million Americans, managed by Larry, Moe and Curly?

Good Government is indeed, good politics. Taking away private insurance is not good politics.

“It’s Not (Always) What You Say, But How You Say It”

Remember what mumsy told you?

She said that it was not what you say, but how you say it. She could detect in mere nanoseconds a sassy unmeaning, “thank you.”

Are you pleasant and reassuring? Or are you shrill, strident, angry and out of control?

Does it make sense for Democratic contenders for the White House to be angrily attacking the last Democratic president Barack Obama, who enjoys a 95 percent approval rating with … Democrats?

Didn’t Obama terminate Osama bin Laden, appoint Janet Yellen as the head of the Federal Reserve, see the NYSE and NASDAQ double in market value in his eight years, and deport more than 2.5 million? Why are fellow Democrats carping in the most unpleasant ways possible?

Is it simply because they don’t want front-runner former Vice President Joe Biden to justifiably play the Obama card?

Run As If You Are Running Behind

Whether or not you are holding a commanding lead and your media allies have your back or not, Yogi was right: “It ain’t over until it’s over.” 

Hillary was on auto-pilot heading for her media elite preordained 2016 victory, and then her campaign crashed and burned on election night.

The top two George Deukmejian Laws of Politics both are directly related to each other.

Even when he was cruising to victory in 1986 or overcoming a 22 point deficit with three weeks to go to win the closest-ever California gubernatorial election in 1982, the Duke assumed the underdog role.

He ran effective campaigns, (e.g., distributing 2 million absentee ballots to high-propensity voters) keeping his opponent in his sights or constantly looking over his shoulder.

The point is to sprint through the tape and leave absolutely no fuel in the gas tank. Don’t mind the metaphors.

Take Nothing For Granted

Every electoral vote counts.

Remember President Thomas Dewey? Hillary was literally building her administration, and measuring the drapes in the Oval Office.

And then … and then … and then.

She didn’t visit “Blue Wall” state, Wisconsin, during the general election campaign against Donald Trump. She canceled a joint appearance with President Obama in Green Bay. Big, big mistake.

Wisconsin turned red; the blue wall was broken. Michigan and Pennsylvania also flipped into the red column.

Game, set and match.

The Golden Rules of Politics live on. They must be respected. They are eternal.

https://abcnews.go.com/Politics/obamas-deportation-policy-numbers/story?id=41715661

https://almostdailybrett.wordpress.com/2018/07/29/the-bradley-effect-blindside/

Healthcare.gov Hurt Obamacare More Than Liberals Are Willing to Admit

“I don’t have a racist bone in my body.” — President Donald Trump

At least he’s not a “crook” or didn’t have sex with “that woman,” Monica Lewinsky?

“I do not believe you are a racist.” — Senator Kamala Harris casting doubt on the integrity of former Vice President Joe Biden

Are you sure about that, Kamala?

By incorporating the good name of Joe Biden and “racist” in the same sentence, was Senator Harris connecting the former vice president with this über-charged word? Talk about damning with faint praise.

Kamala knows full well that, “I do not believe you (Biden) are a racist,” is subjunctive. I don’t believe you are, but Mr. Vice President … you could be.

The damage was done.

The real question Almost DailyBrett is posing today: Is the word, “racist,” in danger of becoming just another delicious condiment for every outrageous political attack sandwich?

Let’s see … should we slap some “racist” on sour dough at this contact sport delicatessen? Maybe, we can add “sexist” as another ingredient? How about “homophobic” and/or “transphobic” as well? Hmmm … a juicy racist, sexist, homophobic, transphobic … political invective sandwich.

Consider the debating points of Elizabeth Warren: “We live in a country now where the president is advancing environmental racism, economic racism, criminal justice racism, health care racism.”  If you are scoring at home that is four racisms in one mere sentence.

By employing … over-employing … these venomous words time-and-time again …  to humiliate a political opponent and silence dissent … is the power and shock value of these words becoming diluted? Will Americans between now and November 3, 2020 (and beyond) just roll their collective eyes when they once again hear the words, “racist” or “racism” bandied about?

It really doesn’t matter whether the word is being used as an adjective (e.g., “racist tweets”) or a noun (e.g., … not a racist), racist is now so accepted, the media is employing it without qualifiers, such as alleged racist, charged racist, accused racist. Instead the political target is just … an unmitigated, unadulterated, categorical … racist. Will the word have the same power next year that it has this year?

According to Merriam-Webster, cliché equates to a “trite phrase or expression, a hackneyed theme, characterization or situation, something that has become overly familiar or commonplace.”

If a Catholic high school lad is standing at a rally in Washington D.C., wearing a MAGA hat (Make America Great Again), is he “racist” or practicing “racism” by doing nothing and saying absolutely nothing?

“We’re a Catholic school and it’s not tolerated. They don’t tolerate racism and none of my classmates are racist people.” — Nick Sandmann responding to NBC’s Savannah Guthrie’s predictable, “Are you a racist?” question.

Wonder if Almost DailyBrett is going to have “racism” lathered on his sandwich for daring to raise the spectre that the Mother of All Charged Words is maybe losing its steam? Are we overdosing on “racist” and “racism” opioids?

Barack, Who?

Remember Barack Obama’s, “Yes We Can,” campaign?

He won and the motto was updated to “Yes We Did” in a transformative moment when America took the extraordinary step of electing an African-American to the White House.

As Almost DailyBrett mentioned before, America proved once again it’s an extraordinary and exceptional nation by rising above ancient racist dialogue to prove the overwhelming majority can set aside any and all consideration of one’s ethnicity, when deciding who was going to lead the free world in the second decade of the 21st Century.

Have to admit it, your author back in 2009 was wondering about Jesse Jackson and Al Sharpton. With Obama’s historic election, what were they going to talk about?

Keep in mind that not only was Barack Obama elected and re-elected, America passed the Civil Rights Act and the Voting Rights Act, ended segregation laws, implemented Brown v. Board of Education (Topeka, Kansas), and abolished slavery with the 13th Amendment. We have come a long way from America’s “Birth Defect” of slavery as described by former Secretary of State Condoleezza Rice.

What happens if the battle is over and the war is won? As it turns out, “racist” and “racism” are once again daily entrees featured on any political attack menu.

Your author is NOT suggesting the last vestiges of racism have been completely wiped off the fruited plain. They exist. Having said that, Almost DailyBrett does not concur with the insinuation the 62 million Americans, who did not vote for Hillary Clinton, are indeed “racist.”

The fight is not over, but does the word “racist” need to be employed by every pandering candidate and every screaming talking head on cable television?

Are we going to reach a point that we collectively tune out the word, leading to the possibility that we do not respond to a real racist hate crime?

As Senator Cory Booker said: “Trump is worse than a racist.” Will there be a new attack dog word to follow, “racist”?

Almost DailyBrett believes the once verboten in proper company, F-word … oh WTF … the word “fuck” has become routine and cliché.

Will “racist” join the ranks of words that once were used sparingly, but have now become oh-so-commonplace in our coarse society?

Almost DailyBrett thought long and hard about even raising this volatile subject. The fact that journalists and correspondents are cavalierly using this attack word without any qualifiers is yet another example of growing Opposition Journalism, and another nail in the coffin of Objective Journalism.

How many nanoseconds are there between now and the close of the polls, November 3, 2020?

Wonder how many times the word, “racist,” will be conventionally and digitally uttered, printed and transmitted between now and then? Hundreds? Thousands? Millions? Billions?

Will this practice stop once the election has come and gone?

Don’t count on it.

https://www.politico.com/story/2019/07/16/trump-attack-progressive-congresswomen-1416579

Watch Kamala Harris Demolish Joe Biden on Race During the Democratic Debate

https://almostdailybrett.wordpress.com/2018/10/27/what-happened-to-the-exceptional-nation-that-twice-elected-barack-obama/

https://www.merriam-webster.com/dictionary/clich%C3%A9

https://www.vox.com/2019/1/22/18192908/covington-catholic-video-nick-sandmann-maga

https://www.realclearpolitics.com/video/2019/07/22/limbaugh_if_you_can_be_worse_than_a_racist_it_means_the_word_is_losing_its_impact.html

 

 

 

… and no one is there to read his posts, do they make any sound …

… and does anyone give a particle of bovine excrement?

Ten years ago today, Almost DailyBrett was digitally born by means of hundreds of keystrokes on an IBM compatible, WordPress and an Internet connection.

Drum roll: A grand total of seven souls (page views and/or unique visitors) ventured to read your author’s blog in the summer month of economic discontent,  July, 2009. The predictable and rhetorical ‘Why Bother?’ question was not far behind.

Your author’s life was changing. He was guided by the immortal words of Robert Plant and Jimmy Page:

“Yes, there are two paths you can go by, but in the long run, there’s still time to change the road you’re on.”  

Was my blog the commencement of my own, “Stairway to Heaven?’

Even though your author’s odometer was already showing mid-life mileage a decade ago, there was still plenty of fuel in the Miata. There was an acute need to move the personal brand to New Frontiers and yes, to decide on a new path and to change the road.

Since that pivotal day 10 years ago — July 21, 2009 — Almost DailyBrett’s 573 posts …

Garnered 520 reader comments …

Generated 162,373 page views …

Enticed 110,421 unique visitors …

Hailed from approximately 170 countries around the world.

It is humbling to contemplate the equivalent of a Michigan “Big House” with each seat occupied, spending some of their precious irretrievable discretionary time reading Almost DailyBrett.

Did some arrogant academic (redundant?) types suggest that Web 2.0 blogging is dead? Yes there are oodles of deceased blogs along the path — they all started with great enthusiasm and better intentions — but thousands of decomposing writers laying by the roadside should not be interpreted as the end of blogging, maybe just the end of the beginning.

Those Troubling Widowers

Looking back on Almost DailyBrett’s nearly 600 posts, there are wide variety of topics and themes, which constitute the Top 10 blogs:

  1. The Trouble With Widowers (This post keeps on giving each day even though it was composed in 2012), 18,990 page views
  2. NASDAQ: WEED (Predicted publicly traded marijuana companies), 14,653
  3. Farewell LSI Logic (What is and what should have never been?), 4,379
  4. The Decision to Pose for Playboy (Bared my opinions), 4,106
  5. Fiduciary Responsibility vs. Corporate Social Responsibility (Not mutually exclusive), 4,023
  6. Magnanimous in Victory, Gracious in Defeat (Easier said than done), 2,423
  7. Smile on the Lips Before a Tear in the Eyes (Joe Biden on horrific family loss), 2,247
  8. One Page Memo: Now More Than Ever (Makes more sense than ever in our digital world), 1,902
  9. Competing Against the Dead (She’s gone, and she is not coming back), 1,628
  10. California’s Rarefied Air Tax (April Fool’s blog; Don’t give Gavin any ideas), 1,050.

Your author would be remiss if he did not point out that his “About” page has drawn 1,071 page views.

Yes, a successful blog can pay dividends in terms of personal branding and the ongoing perception of accomplishment. Writing Almost DailyBrett certainly did not hurt yours truly in securing a tenure-track assistant professorship of public relations at Central Washington University at 59 years young. 

Total Douche-o-Rama

“This person is an idiot … Perfect for Ph.D candidacy.”

“This whole blog is an audition for a commentator position on Fox News.”

“Total Douche-o-Rama.”

These are just some of the nicer comments your author approved for posting on Almost DailyBrett.

After 10 years in the blogging trenches sending out rhetorical salvos and more than a few occasions receiving less-the-pleasant feedback and name calling, here are 10 hard-earned rules for blogging:

  1. No one was put on this planet to read your posts. A blog is the ultimate discretionary read. Someone is spending precious nanoseconds of their finite life to read your blog. Boring and lame does not cut it.
  2. Digital is eternal. The most important public relations is your own personal PR. Never blog when you are upset, sleepy and certainly not when you are intoxicated (Mark Zuckerberg’s character in The Social Network)
  3. Double Check and Double Check Again. The difference between “pubic relations” and “public relations” is one letter. The level of embarrassment is huge. Don’t rely on the Microsoft Spell Check. If the wrong word is spelled correctly, you are still personally wrong
  4. Employ Pull and Push (in that order) to Generate SEO/SEM. Juicy tags and alluring categories are irresistible to the Search Engine Optimization and Search Engine Marketing algorithms. Your blog should always be on page one following a Google search. Social media uploads are essential
  5. Write to Your Strength/Experience. Not everyone shares your interests. Some blogs will do better than others. Follow your passion. Accept that some blogs will barely register a blip on the rhetorical Richter Scale
  6. Be Provocative, Not Notorious. The last thing anyone wants or needs is another partisan rant on social media. Almost DailyBrett has a point of view (e.g., Buy Low Sell High),  but refrains from being another screaming talking head
  7. Avoid Overt Partisanship. In our increasingly tribalized society, your blogs are not going to radically shift public opinion.  Offer new ways to approach an issue. Who knows? You may move the dial just a smidge, and in our polarized world that is and of itself … an accomplishment.
  8. Buy Low Sell High. Offer a proven philosophy. Demonstrate through thoughts and example that economic freedom (albeit not perfect) is still the best way to provide for prosperity and in the end, the pursuit of happiness
  9. Have Thick Skin … to a Point. Don’t blog if you can’t take the heat. Inevitably, someone will not be pleased with your prose. Celebrate responses to a point. You do not need to accept slurs, profanities and name calling
  10. “Opinions Are Like Assholes, Everyone Has One.”  There are times when your personal experience (e.g., press secretary), if you are sure you want to share, maybe can help others. If so, a blog author can be closer to an angel as opposed to an ass ….

And as recommended by University of Oregon Journalism Professor Carol Stabile, write 15 minutes every day. Some days will be better than others. Blogging is a gift of the digital age. The ability to project your thoughts to all continents in mere nanoseconds was inconceivable before 1995. There is a great responsibility that comes with blogging, but an incredible opportunity as well.

Almost DailyBrett note: Even though he went to UCLA and received his B.A. in English (and eventually rose above this baby blue malady), the initial inspiration came from my forever friend and colleague Brian Fuller, editor in chief at ARM. The former editor of EE Times recommended blogging in general and WordPress in particular at a time when his advice made the greatest impact. The success of Almost DailyBrett is in part is attributable to Brian. Buy Low Sell High, my eternal friend!

https://almostdailybrett.wordpress.com/2012/04/15/the-trouble-with-widowers/

https://almostdailybrett.wordpress.com/2014/01/20/nasdaq-weed/

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

https://almostdailybrett.wordpress.com/2012/01/10/the-decision-to-pose-for-playboy/

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

https://almostdailybrett.wordpress.com/2011/07/17/magnanimous-in-victory-gracious-in-defeat/

https://almostdailybrett.wordpress.com/2012/06/02/smile-on-the-lips-before-a-tear-in-the-eyes/

https://almostdailybrett.wordpress.com/2011/04/20/the-one-page-memo-now-more-than-ever/

https://almostdailybrett.wordpress.com/2011/01/22/competing-against-the-dead/

https://almostdailybrett.wordpress.com/2019/04/01/californias-rarefied-air-tax/

https://www.linkedin.com/in/brianfuller24/

 

 

 

 

Nike Becomes First Corporation To Secede From The Union

Company Calls For Nike Athletes To Not Salute American Flag, Sing National Anthem

BEAVERSTON, OR – July 4, 2019 – Fresh off its historic decision to suspend sales of Betsy Ross inspired Colonial American flag shoes, Nike today announced the world’s leading athletic apparel company has seceded from the United States of America.

Starting today, the company will only fly the Nike “Swoosh” at its corporate campus in the Portland metropolitan area.

In addition, Nike (NYSE: NKE) called upon all major sports leagues, including the NFL, NBA, MLB, and FIFA, to immediately cease the display of the American flag and the playing of the “Star Spangled Banner” at all sporting venues in which Nike athletes compete.

The company also encouraged its sponsored athletes to refrain from any gesture or action, which constitutes approval or respect for the red, white and blue symbols of repression, injustice and the culture of toxic masculinity.

Nike said it was making its July 4 independence declaration on behalf of its employees, shareholders, suppliers, distributors, but most of all its athletes, starting with the U.S. Women’s National Team (USWNT) competing this coming Sunday July 7 against The Netherlands at the World Cup final in Lyon, France.

“We have designed a special kit for our soccer gals that drops any-and-all colors and logos associated with the United States of America to instead only include the iconic Nike “swoosh,” said Nike Chief Executive Officer Mark Parker. “Instead of red, white and blue, the Nike Women’s National Team (NWNT) will ‘Just Do It’ in specially designed sport jerseys, which are the same color as Megan Rapinoe’s hair.”

Nike’s eminently qualified empirical historian who sacrificed everything, Colin Kaepernick, recommended the company immediately pull from all store shelves the offensive American flag  shoes with their 13 stars and stripes weaved in 1776 by Betsy Ross. Kaepernick lectured Nike complicit management the flag was directly associated with all things wrong — past and present — about America.

Parker said management unanimously implemented this request, but also wanted to do more, much more. The company CEO said the Board of Directors determined that Nike athletes should no longer be compelled to stand at attention before the American flag or be forced to sing the national anthem.

“The best way to solve this problem was for Nike to strongly request to all sports governing bodies refrain from displaying so-called ‘Old Glory’ and playing the overrated “Star Spangled Banner,” said Parker. “We also decided to undertake the boldest patriotic step ever contemplated by any publicly traded company: We have declared our independence from the United States of America.”

Similar to Vatican City within the outer confines of Rome or Monaco enveloped by neighboring France, the company’s Beaverston campus surrounded by the United States of America will be the home of the world’s first ever corporate nation: Nike. The “Benjamin” will continue to serve as Nike’s official currency.

The Stars and Stripes will be lowered at dusk for the last time today, July 4.

Long will fly the “Swoosh” flag over the Nation of Nike.

God Bless Nike!

About NIKE, Inc.

NIKE, Inc., based near Beaverston, Oregon, is the world’s leading designer, marketer and distributor of politically correct athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The Nation of NIKE, Inc. subsidiary brands include Nation of Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Nation of Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information about NIKE, Inc.’s declaration of independence and its decision to never again fly the American flag on the campus of its new country, please visit http://kaepernick.nike.com. Non-Americans can also visit http://news.nike.com and follow @NIKE.

https://www.gq.com/story/nike-betsy-ross-shoe-colin-kaepernick

https://www.cbsnews.com/news/nike-reportedly-pulls-betsy-ross-flag-shoes-over-concerns-from-colin-kaepernick-reports-today-2019-07-01/

https://www.washingtontimes.com/news/2019/jul/4/editorial-nike-disrespects-betsy-ross/

https://www.washingtonpost.com/opinions/act-four/when-racists-try-to-poison-our-national-symbols-we-shouldnt-just-surrender/2019/07/03/926a225e-9dcc-11e9-b27f-ed2942f73d70_story.html?utm_term=.c4063e96def0

This Independence Day, Nike Appeases America Haters and Dictators

https://almostdailybrett.wordpress.com/2018/09/04/nike-takes-a-knee/

https://almostdailybrett.wordpress.com/2018/09/25/culture-of-toxic-masculinity/

https://almostdailybrett.wordpress.com/2013/08/03/university-of-nike/

 

“Neutrality for the sake of neutrality doesn’t really serve us in the age of Trump.” – Jim Acosta, author of “The Enemy of the People”

“The (CNN) chief White House correspondent is saying out loud that Trump is so dangerous that he cannot be neutral, which is another word for ‘fair.’” – Howard Kurtz on Acosta’s “stunning admission”

Mirror, mirror on the wall, who is the least fair of them all?

Jim Acosta is the greatest correspondent in the history of the planet, and if you don’t believe Almost DailyBrett … just ask him.

His network and many others are invested in demise of one Donald Trump, never mind the 62 million Americans who voted for POTUS #45 in 2016 or more importantly, the 306 electoral votes he compiled.

Story ideas that are favorable to the president are discarded or damned with faint praise, and any morsel — no matter how sketchy the source — is seized upon by the frothing apex predators at CNN and other liberal networks.

They were certain that Madam Secretary would win the presidency.

They were counting on Robert Müller to produce a report that would end the age of Trump.

They are rooting and championing any Democrat with a heartbeat and pulse running for president.

Almost DailyBrett started his studies at the USC School of Journalism in the heady media days following the Watergate Scandal and the resignation of Richard Nixon.

The standard as enunciated by the Most Trusted Man in America, CBS anchor Walter Cronkite, was the imperative to secure and accurately present both sides of every story … whether you agreed with one side or the other.

The same applied to CNN’s universally respected anchor Bernard Shaw, who posed tough penetrating questions to leaders on both sides of the aisle.

Skepticism was essential. Cynicism was to be avoided. Objectivity was the Holy Grail. The goal was to follow the story to where it ultimately led, and then to present both sides clearly and succinctly. You were expected to be professional and neutral.

That doesn’t mean there wasn’t analysis born out of the facts on both sides of a given issue. The commentaries of Erik Sevareid of CBS are still classic … even though by making this reference your author’s age is showing.

Reporters Decide Right and Wrong?

“ … He (Acosta) told Publishers Weekly there aren’t two sides to the story when it is a matter of right and wrong. Right and wrong in the opinion of journalists? Sure!” – Howard Kurtz

No one cares about the personal opinion of a journalist, even the chief White House correspondent for CNN.

As Clint Eastwood, playing the role of “Dirty Harry” so famously said: “Opinions are like assholes, everyone has one.”

There aren’t two sides to every story? Hello?

Sorry to mount the soap box: Almost DailyBrett totally, utterly and completely rejects that premise.

Remember taking Pro Seminar, an exhaustive review of communication philosophy, at grad school at the University of Oregon. Your author never took upon himself to determine the Kantian differences between right and wrong for consumers of mass communication. That lofty aspiration was simply above Almost DailyBrett’s pay grade.

Diva Journalism?

When you take an unhealthy mix of narcissism and combine with a nightly anti-Trump harangue, you come up with the ultimate White House Press Corps’ diva, Jim Acosta.

Jim Acosta may actually be besmirching the good name of … arrogance.

Acosta’s 354-page first-person-singular tome with 100 “I” references and 25 “me” mentions is a celebration of CNN’s chief White House correspondent’s service to the country, the planet, the galaxy and the universe.

Will Almost DailyBrett break down and shell out nearly 20 bucks and purchase Acosta’s, “The Enemy of the People: A Dangerous Time To Tell The Truth in America?”

Wonder how much the Acosta page-turner will cost a year from now at the discount book rack at Walmart?

Almost DailyBrett Editor’s Note: The credit for “Hero of His Own Book” goes directly to Howard Kurtz, who used these exact words during his Media Buzz review of Jim Acosta’s book. Kurtz is a long-time and widely respected critic of political media for the Washington Post, CNN and Fox News.

https://contemptor.com/2019/06/16/fox-news-media-analyst-jim-acosta-should-be-grateful-to-trump-for-raising-his-profile/

https://www.foxnews.com/opinion/dan-gainor-media-obsessed-with-polls-and-trump-comments-on-campaign-aid-acosta-obsessed-with-acosta

https://almostdailybrett.wordpress.com/2019/04/09/the-death-of-objective-journalism/

https://almostdailybrett.wordpress.com/2018/02/15/oppositional-journalism/

https://almostdailybrett.wordpress.com/2019/03/26/oppositional-journalisms-victory/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

https://almostdailybrett.wordpress.com/2018/11/08/lose-lose-journalism/

https://almostdailybrett.wordpress.com/2019/04/24/what-happened-to-bernie-shaws-cnn/

 

 

 

”I could say … that I ran a small grocery store on the corner (e.g., State of Arkansas), therefore I extrapolate that into the fact I can run Walmart. That`s not true.” – Ross Perot debating Arkansas Governor Bill Clinton and President George H.W. Bush

Perot labeled Clinton’s 12-year public sector experience as the chief executive of the “Natural State” as “irrelevant.”

The famous 1992 debate exchange reminds Almost DailyBrett of today’s deep-state/elite media practice of automatically and terminally disqualifying anyone aspiring or even holding the presidency – including the present office holder – who does not have public sector experience.

Public sector über alles?

Some have suggested that seven-year South Bend Mayor Peter Buttigieg, 37, is more qualified to run the nation than billionaire entrepreneurs, who build, create breakthrough products, employ thousands and manage global business enterprises.

Let’s see, Mayor Pete’s South Bend has a $368 million city budget, 1,285 employees and 101,168 residents including thousands of Notre Damers who need their garbage picked up and their streets swept.

Okay …

In contrast, the $9.5 billion, The Trump Organization LLC, is the 48th largest privately held company in the world. Trump and his family manage 500 affiliated property development and marketing companies with 22,450 employees operating in 25 countries.

According to the New York Times, Trump’s business has been required to take losses and declare bankruptcy from time to time. Phil Knight in his book, Shoe Dog, recounted how Nike almost went under … nine times.

How’s Trump doing today? How’s Nike doing today?

And then there is Starbucks founder and chairman (political villain) Howard Schultz.

Sorry Howard … you can’t play this (presidential) game either … even though you created and turned Starbucks into the largest coffee roaster in the world. Let’s see … the company reports $24.7 billion in annual revenues, manages than 27,000 stores and hires 277,000 baristas et al. around the globe.

Kathleen Sebelius vs. Jeff Bezos For CIO

All kidding and snickering aside, the political class seemingly would rather hire as its CIO Kathleen Sebelius with her infamous crashing Obamacare website with its pathetic non-working calculator.

Conceivably the alternative would be private sector Amazon with its track record of successfully and accurately processing 1 million digital transactions per hour.

The millionaire Bernie and Elizabeth types rail daily against billionaires (i.e., Trump, Schultz, Knight, Bezos …) and their privately held/publicly traded corporations (i.e., Starbucks, Nike, Amazon), seemingly as the sources of all that is wrong in the world. The Massachusetts senator even talked about breaking up the most successful and useful of these companies.

If digital retail pioneer Amazon was forced to breakup, wouldn’t the company in an aw shucks moment, simply spin-off Amazon Web Services (AWS)? Considering Amazon’s marketing for AWS’ cloud services capability, don’t you suspect Jeff Bezos and company are already thinking about AWS as a separate publicly traded company?

How about the prospect of (NYSE: AWS)? Victory for the government? Victory for investors? Whattyathink Elizabeth?

Wasn’t there a movie actor/union president, who with the exception of a stint in the military, never spent a nanosecond in the public sector and became the governor of the largest state in the union, California?

How did that experiment turn out?

Not only was Ronald Reagan wildly popular in blue state California, he was one of our greatest presidents and the only one to ever hold a union card while serving as the nation’s chief executive.

Which Is More Important: Public or Private?

For Almost DailyBrett, your author served 14 years in the public sector (i.e., California press secretary and Central Washington University assistant professor). The same four-decade career also included 25 years in the private sector (i.e., LSI Logic Corporation, Semiconductor Industry Association, Edelman Public Relations, newspapers).

Which sector was more important in the development of your author’s institutional knowledge base?

Don’t know. Inclined to conclude that both are nice to have, and each is equally important.

http://www.chicagotribune.com/news/ct-xpm-1992-10-20-9204050015-story.html

https://money.cnn.com/2016/12/15/investing/trump-organization-48th-largest-private-company/

https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=344985

http://www.city-data.com/city/South-Bend-Indiana.html

https://www.cnn.com/2019/04/13/politics/bernie-sanders-millionaire-book-sales-tax-returns/index.html

 

 

“Not only had @realDonaldTrump become a mass-media juggernaut, but Twitter had for the first time become a primary outlet for the views of a major American politician. With Trump’s election, the transformation was complete: The social network had become the new public square.” – Nicholas Carr, POLITICO

Without a shred of doubt, nothing on this planet drives the media crazier than Twitter use by one Donald John Trump.

Within the friendly confines of 280 characters coupled with the always-on powerful bully pulpit of the presidency, Trump can set the agenda and be a part of any breaking story regardless of subject.

Wait.

Under Agenda Setting Theory, the big masthead media (e.g., New York Times, Washington Post) supposedly establish the agenda about what grateful everyday Americans should be thinking about.

As they say in political circles the big mastheads have been, preempted.

The very dragon they are attempting to slay, is spewing counter-punching fire right back at them any time, all the time.

“Beware of the overnight tweet.” — CNBC NYSE reporter Bob Pisani

Most of the Trump Tweets are … provocative (outrageous?) and thus are newsworthy. The ensuing conversation is about Trump, always about Trump.

Does the sun ever set on Donald Trump’s Twitter account?

With the Müller Report destined to be a non-factor by the end of this year – let alone next year – the media/entertainment elites in Manhattan, within the confines of the Beltway and Hollywood are facing the prospect of a re-elected Twittering Trump.

Columbia Journalism Review worries about whether journalists are correcting all of Trump’s tweets and statements.

Will they eventually interrupt Trump during the State of Union, the same way MSNBC’s Brian Williams cut off Senator Lindsey Graham?

When it comes to always telling the truth, nobody does it better than Brian Williams.

Will the media at some point — kicking and screaming — be forced to stop pretending the no-further indictments/actions Müller Report is the death knell of a president they detest (putting it mildly)?

Even though they torched Joe Biden’s last days as a non-candidate, will they line up behind him if he somehow captures the Democratic nomination?

Whoever emerges as the Demo nominee, will be their standard bearer.

The Never-Ending, Always-On News Cycle

Campaigns are not happy places.

Familiarity always breeds more than contempt.

Sleep is a precious commodity, and there is never enough to go around.

There was a time when there was only one news cycle per day.

As Almost DailyBrett commented two years ago, White House “death watch” is not what it used to be. Translated: Reporters stationed in the White House briefing room while the president sleeps were Journalism’s answer to graveyard shift. No more.

Trump’s nocturnal tweets (does he ever sleep?) have changed the game. Just ask Wall Street.

Every campaign in the 2020 cycle will have to compete effectively in a digital-is-eternal atmosphere with a minimum of sleep. With digital social media – particularly Twitter – every campaign and every media outlet is an always-on, 24-7-365 wire service.

Trump tweeted (fill in the blank). Respond within the fewest nanoseconds possible.

Biden tweeted (fill in the blank). Democratic rivals answer within the fewest nanoseconds possible.

Bernie tweeted what? Man or Woman the Twitter barricades!

Almost DailyBrett remembers the days when wise pundits (oxymoron?) lamented about how policy debates were being reduced to 30-second bites.

How about 280-character tweets? Used to be 140 characters.

With more than 20+ would be Democratic nominees, how many pithy responses will immediately jump from their keyboards. More to the point how many mistakes, which can’t be recalled, will emerge from these Twitter accounts?

“Fatigue makes cowards of us all.” – Vince Lombardi

Even though early Baby Boomer Trump is 72-years-young, he seems to have the energy and stamina to keep the Twitter stream coming, even accelerating and intensifying the flow. There are no signs of fatigue.

Will the next president (or the same president) be the one who best utilizes the Twitter characters? Should social media be the penultimate factor in determining who will be the leader of the free world?

Let the Twitter debate commence.

https://www.politico.com/magazine/story/2018/01/26/donald-trump-twitter-addiction-216530

https://www.cjr.org/covering_trump/twitter-media-trump.php

https://almostdailybrett.wordpress.com/2017/10/16/death-watch-aint-what-it-used-to-be/

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