Curriculum Vitae

Kevin M. Brett, M.A.

745 E. 44th Avenue

Eugene, Oregon 97405

408-892-3402 (mobile)

Kevinbrett14@outlook.com

http://www.linkedin.com/in/kevinbrett

http://kevinmbrett.wordpress.com/

https://almostdailybrett.wordpress.com

Twitter: @brettprofessor

 

Profile

 

Provide frequent commentary on strategic communications and societal issues via Almost DailyBrett and participate daily on LinkedIn, Twitter, Facebook and other social media outlets.

Tenure-track Assistant Professor of Public Relations and Advertising for the Central Washington University Department of Communication for four academic years.

Served in the public sector (e.g., Press Secretary to California  Governor George Deukmejian), two trade associations (e.g., American Forest Resource Alliance and the Semiconductor Industry Association), a Fortune 1000 company (e.g., Director of Corporate Public Relations for LSI Logic), an international public relations agency (e.g., SVP for Edelman Public Relations) and an adjunct instructor of upper-division public relations (e.g., University of Oregon School of Journalism and Communication).

Assist clients in digital branding including WordPress and Wix online portfolios, LinkedIn profiles, message development, CVs, cover letters and other deliverables.

Earned M.A. degree in Communication and Society from the University of Oregon; B.A. degree in Broadcasting Journalism from the University of Southern California; and die Zertifikat Deutsch von der Goethe Institut.

Received Jackson-Sharpe Award with co-authors for quantitative research into the practice of Ghost-Blogging from the International Public Relations Research Conference (IPPRC).

 

Professional Experience:

 

Communications Choreography; Almost DailyBrett Social Media Blog, 2009 to Present, Eugene, Oregon

 

  • Serve as the editor and writer for Almost DailyBrett, a blog devoted to strategic communications, assessing public relations techniques that are effective and others that demand improvement. Almost DailyBrett’s 599 posts have drawn more than 167,000 page views and more than 113,000 visitors, 525 comments, recording up to 1,000 page views per month, , and drawing visitors from more than 144 countries around the world. Participate daily on WordPress, LinkedIn, Twitter, Facebook and other social media sites. https://almostdailybrett.wordpress.com

 

  • Provide reputation/brand management, thought leadership, SEO/SEM, public affairs and message development and dissemination counsel to professionals and small businesses. Mentor students in the formulation of cover letters, resumes, public relations portfolios and LinkedIn profile pages.

 

 

Assistant Professor of Public Relations and Advertising, Tenure Track, Central Washington University Department of Communications, 2014 to 2018, Ellensburg, Washington

 

  • Serve as a tenure-track member of the faculty of CWU’s Department of Communications to teach public relations, corporate communications, investor relations and integrated marketing communications. Teaching COM 473 Crisis Communications Management, COM 475 Public Relations and Advertising Management and COM 476 Corporate Communications and Investor Relations in winter term 2018. Advise CWU’s Central Communication Agency (CCA) and its award-winning Bateman PR collegiate competition team. Designated as the faculty marketing liaison to the CWU College of Arts and Humanities. Leverage previous college-level teaching experience and unique career in government/politics, trade associations, a Fortune 1000 corporation and an international public relations agency. The goal is to teach and mentor students, putting them in the best position possible to secure career-path positions in agency, corporate, non-profit or public sector communications.

 

 

Adjunct Public Relations Instructor, University of Oregon School of Journalism and Communication, 2012 to 2013, Eugene, Oregon

 

  • Taught J410 Strategic Business/Financial Communication; J452 Strategic Public Relations Communication and J454 Public Relations Campaigns to upper-division students as a member of the University of Oregon School of Journalism and Communication faculty. Instructed J350 Principles of Public Relations to 147 students and J495 Strategic Communication Research Methods to 87 students.

 

  • Leveraged unique blend of agency, corporate, digital, political, financial and academic research experience to teach effective public relations, marketing and communications choreography techniques to future industry practitioners. Developed 31 PowerPoint college lectures for upper-division public relations students

 

Graduate Teaching Fellow, University of Oregon School of Journalism and Communication, 2010 to 2012, Eugene, Oregon

 

  • Received master’s degree in Communication and Society from the University of Oregon School of Journalism and Communication. Completed MA pedagogic research project, creating an upper division/master’s level course, “Strategic Business/Financial Communications.” The course was approved by the UO University Academic Committee

 

  • Lectured undergraduate Journalism and Business students on corporate public relations and investor relations. Classes taught include: J350 Principles of Public Relations, J201 Media Professions, J452 Strategic Public Relations Communications, J453 Strategic Planning and Cases.

 

  • Served as a Graduate Teaching Fellow, helping as a teaching assistant in the instructing of Gateway Multi-Media and Principles of Public Relations for nearly 300 undergraduate students. Lecture students on effective Wall Street communications.

 

  • Researched and co-authored Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging. Academic paper was presented at the International Public Relations Research Conference, Miami, FL, March, 2012. The research paper received the Jackson-Sharpe Award. The paper was presented to the PRSA International Conference in October 2012, and published in PRSA’s Public Relations Journal in September, 2013. http://www.prsa.org/Intelligence/PRJournal/#.UjJVlRZ8sWYhttp://www.prsa.org/Intelligence/PRJournal/Documents/2013_Gallicano.pdf. Selected by the Institute for Public Relations for inclusion in the Social Science of Social Media Research Center

 

Senior Vice President, Technology, A&R Edelman Public Relations, 2006 to 2009

San Mateo, California.

 

  • Managed A&R Edelman’s global hardware B2B and B2C practice, including business development. Provided complete public relations programs for clients with annual revenues of $20 billion. Planned and executed new business efforts to increase client engagements on a retainer and project basis.

 

  • Directed the agency’s messaging, corporate positioning, branding and public relations activities for major clients including Samsung Electronics, Taiwan Semiconductor Manufacturing Corporation (TSMC), Actel and other technology clients.

 

  • Responsible for agency’s hardware business development activities, including the identification of potential new clients and development of strategies to win their business. Secured Actel, Atmel, S3, eASIC and the Semiconductor Industry Association as new client engagements for A&R Edelman. Targeted other hardware/software/systems/energy companies.

 

  • Oversaw professional communications staff including a senior account supervisor, senior account executive, account executive and an associate account executive.

 

Director, Corporate Public Relations, LSI Logic Corporation (NYSE: LSI), 1995-2005

Milpitas, California

 

  • Developed and implemented corporate messaging, positioning, communications plans and public relations strategies contributing to 2X revenue growth from $900 million to $1.8 billion annually.

 

  • Served as the company’s lead spokesman responsible for crafting talking points, preparing corporate presentations, speeches, and managing executive briefings. Provided oversight for corporate presentations and major product launches (e.g., The System on a Chip Company™ and RapidChip™), ensuring message consistency throughout the company. Represented Corporate Public Relations as a member of LSI Logic’s in-house Communications Council.

 

  • Positioned financial results, technology, products and business plans to a broad constituency: U.S. and international financial media, market and sell-side financial analysts, customers, suppliers and employees.

 

  • Formulated message points and prepared financial news releases, including quarterly earnings reports, mid-quarter updates, mergers and acquisitions and executive appointments. Wrote chairman’s annual letter to shareholders.

 

  • Directed all employee communications activities to more than 4,000 employees, particularly through the company’s Intranet portal, branded Planet LSI. Oversaw preparation of 120 Planet News stories annually averaging 1,000 employee web hits per story.

 

  • Ensured full compliance with Sarbanes-Oxley, SEC regulations and other applicable statutes, including SEC Regulations FD and G, in all LSI Logic news releases, external and internal communications. Participated as a member of the company’s Public Disclosure Steering Committee.

 

  • Established LSI Logic Corporate Public Relations Department in 1995. Managed staff of four-to-five to effectively position LSI Logic and deposition the competition.

 

 

 

Director of Communications, Semiconductor Industry Association (SIA), 1994-1995

San Jose, California

 

  • Led communications campaign that led to the signing of the Third US-Japan Semiconductor Trade Agreement, opening up the Japan market to foreign semiconductor suppliers.

 

  • Served as the lead communications professional for national trade association representing major U.S. semiconductor companies, including Intel, IBM, Texas Instruments, Motorola, AMD, National Semiconductor, LSI Logic, Micron and others.

 

  • Coordinated international and domestic media strategies, supporting the successful effort to forge a final trade agreement giving the US industry full access to the Japan market; ending European and Korean semiconductor tariffs; and establishing the World Semiconductor Council.

 

  • Developed communications programs, resulting in the granting of federal funding for the International Roadmap for Semiconductors.

 

Vice President of Public Affairs, American Forest Resource Alliance, 1990-1993

Portland, Oregon

 

  • Directed the West Coast communications activities for national trade association representing major forest products companies including Weyerhaeuser, Boise-Cascade, Potlatch, Georgia-Pacific, Louisiana-Pacific, Willamette Industries and others.

 

  • Crafted media strategy to present the industry’s position on a series of natural resource and business issues, including the Endangered Species Act and the management of the Northern Spotted Owl.

 

Press Secretary to California Governor George Deukmejian, 1987-1989

Sacramento, California

 

  • Developed strategic messages and executed communications plans to promote the programs and policies of California’s chief executive.

 

  • Served as the governor’s chief spokesman to the Capitol Press Corps and to state, national and international editors and reporters covering politics and governmental affairs in the largest state in the nation.

 

  • Led all crisis communications efforts related to statewide emergency resulting from the 1989 Loma Prieta (Bay Area) Earthquake.

 

  • Started as press director for the Deukmejian Campaign Committee; promoted to assistant press secretary, deputy press secretary and elevated to press secretary to the governor. Managed Governor’s Press Office staff.

Education:

 

M.A., Communication and Society (3.79 GPA out of 4),

University of Oregon, Eugene, OR, 2012

 

M.A. Project: Upper Division/Master’s Course: “Strategic Business/Financial Communications.”

 

B.A., Broadcasting Journalism (3.2 GPA out of 4)

University of Southern California, Los Angeles, CA, 1978

 

Zertifikat Deutsch B1, Goethe-Institut, San Francisco, CA, 2011

 

Awards/Academic Publication:

 

Received Jackson-Sharpe Award for research paper, Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging. The research was published in the PRSA’s Public Relations Journal, Volume 7, No. 3. http://www.prsa.org/Intelligence/PRJournal/Documents/2013_Gallicano.pdf. Selected by the Institute for Public Relations for inclusion in the Social Science of Social Media Research Center

Joint Research paper with CWU Political Science Professor Todd Schaefer, “Formalizing the American Brand: the case for US culture, language and soft power institutes, was published by Springer’s Place Branding and Public Diplomacy on February 25, 2019.

Served as faculty mentor for the Central Washington University PRSSA Bateman Public Relations Competition Team. Our team secured a CWU record score of 98 percent and earned an Honorable Mention designation by national PRSSA.

 

Skill Sets:

 

Computation: Microsoft Office Suite (e.g., Word, PowerPoint, Xcel), Mac

Digital Media: WordPress, LinkedIn, Twitter, Facebook, SlideShare, YouTube

Languages: English and Conversational German

 

References Available Upon Request