“Now was I wrong a few weeks ago, to somehow give the impression to people that I was praising those men (i.e., James Eastland and Herman Talmadge) who I successfully opposed time and again? Yes, I was. I regret it. I’m sorry for any of the pain or misconception that I caused anybody.” – Former Vice President Joe Biden

Poor Joe Biden.

Has he become an elderly Dan Quayle in the headlights?

When will it be time for his next apology to anybody and everybody?

Can he apologize his way to the Democratic presidential nomination, let alone the presidency?

Reflecting on the June 27 Democratic debate, California Senator Kamala Harris berated Biden for working with the two segregationist senators, and for openly opposing busing. She more than implied that he was weak on racism.

Old habits die hard. During the debate Almost DailyBrett was whispering, ‘Obama … Obama’ and ‘Busing failed. It was well-intentioned (the road to hell is paved with good intentions), but it failed miserably.’

For some reason a seasoned politician with a career going back at least to 1972, seemed verbally paralyzed on the stump.

Earlier this week, Biden finally said:

“They (opponents) don’t want to talk much about my time as vice president. It was the honor of a lifetime to serve with a man who was a great president, an historic figure, and most important to me, a friend. I was vetted by him and selected by him. I will take his judgment of my record, my character and my ability to handle the job over anyone else’s.”

Too little too late, Joe.

It’s time for a refresher course in media training, Joe. We are assuming you want to be president. Right?

Are you sure about that, Joe?

Can you fight off your younger, more agile competitors for the Demo nomination, not to mention the biggest bully of them all, one Donald John Trump?

Acknowledge-Bridge-SOCO

The best media trainer on this planet is Anne Ready of Ready for Media in Malibu, California.

She pioneered the concept of acknowledge the question, bridge to your answer, and deliver your SOCO (Strategic Operating Communications Objective).

Your SOCO response is your agenda.

Biden knew going into the June 27 debate, he was going to be questioned about his collaboration with segregationist Democratic Senators James Eastland of Mississippi and Herman Talmadge of Georgia.

Even though he is a white, straight male (all demographic negatives for the Demo presidential nod), what is Joe Biden’s ace in the hole?

He was chosen and served as vice president to America’s first president of African-American dissent.

Envision Joe Biden looking right into the eyes of Senator Harris last month and saying: ‘When Barack Obama was seeking a running mate, he chose me. I served President Obama and our country with distinction for eight years. I am proud of my longstanding record on Civil Rights.”

Bingo. Joe Biden just uniquely separated himself from the pack. No other Democrat can make that (Obama-Biden ticket) assertion.

Almost DailyBrett is 100 percent certain Kamala Harris would come back with a rejoinder – heck, she’s an attorney — including the glorification of the failed busing social engineering experiment.

Macht nichts!

Biden would have been seen as defending his turf with a strong Acknowledge-Bridge-and-SOCO (e.g., Obama VP) response.

The stories would have undoubtedly still focus on Kamala challenging the former vice president, but they wouldn’t have been so lopsided. There would have been two strong sides to the televised exchange.

Motor City Meltdown? We Have A Problem, Houston

The second Democratic debates, hosted by CNN, will be held in Detroit, July 30-31.

The third round, moderated by ABC, will be located in Houston, Sept. 12-13.

Will the “frontrunner” be ready for these crucial encounters? Their is little doubt that Kamala Harris and others are sharpening their verbal knives.

As political strategist Mary Matalin said repeatedly: “Politics is a contact sport.”

How will we know that Biden is truly serious about running for president? He was Hamlet in 2016.

The answer lies with Acknowledge, Bridge and SOCO.

https://www.politico.com/story/2019/07/06/biden-apologizes-segregationist-2020-1399254

https://www.theatlantic.com/politics/archive/2019/06/biden-segregationist-eastland-talmadge/592228/

https://www.nytimes.com/2019/07/09/business/media/democratic-debate-abc-houston.html

https://www.readyformedia.com/about-us/anne-ready/

https://www.readyformedia.com/what-no-media-training/

https://almostdailybrett.wordpress.com/2019/07/01/busing-nostalgia/

https://almostdailybrett.wordpress.com/2018/10/27/what-happened-to-the-exceptional-nation-that-twice-elected-barack-obama/