Tag Archive: Advertising


“Trump is right. It (elite liberal media) is the opposition party. Indeed, furiously so, often indulging in appalling overkill. It’s sometimes embarrassing to read the front pages of major newspapers, festooned as they are with anti-Trump editorializing, masquerading as news.” — Washington Post columnist Charles Krauthammer (1950-2018)

Will the New York Times send editor-columnist-reporter super delegates to the 49th quadrennial Democratic National Convention, July 13-16 in Milwaukee?

How many Washington Post editorial writers will be casting delegate votes for their party-proclaimed, next president of the United States?

We are not talking about covering the every four years convention held in the red state (e.g., Wisconsin), the Democrats overlooked to their own electoral peril four years ago. Instead, CNN and MSNBC talking heads will be actively cheering/campaigning for their party’s nominee on public airwaves.

Forget about dispassionate analysis. Does that practice exist any longer, let alone straight reporting?

How many readers and viewers have become wise to NBC’s Chuck Todd, MSNBC’s Brian Williams, CNN’s Anderson Cooper, literally reading between the lines for the not-so-hidden political agenda? As your author has mentioned previously, they don’t even pretend to be fair any longer.

Some readers of this blog may immediately chastise Almost DailyBrett for not mentioning right-of-center, Fox News.

Isn’t Fox News partisan as well?

Doesn’t the obvious fact of 24-7-365 partisan media, support the premise of this blog that terrified news rooms made economic decisions to jettison objectivity and fairness to survive a digital onslaught, they were way too slow to recognize?

Eastman Kodak used to dominate the film photography market, and then digital imaging came along and the stodgy upstate New York company was too late to respond … way too late. The stock is mired in single digits, serving as a desultory money repository for brain-dead investors.

Billionaire Blockbuster founder Wayne Huizenga (1937-2018) was the talk of Wall Street in the late 1980s/early 1990s until … you guessed it … streaming video content (i.e., Netflix, Apple, Amazon, Disney … ) doomed his company. Today, there is precisely one Blockbuster with three employees in … Bend, Oregon.

The model of professional non-partisan objective media, which worked well for so-long, was personified by Walter Cronkite at CBS, Chet Huntley and David Brinkley at NBC, and Howard K. Smith at ABC.

Those days are gone, long gone.

Trump Derangement Syndrome (TDS)

Donald Trump is the newsroom gift from heaven that just keeps on giving.

He is without any conceivable doubt the president elite liberal media loves to hate. Richard Nixon and George W. Bush used to be tied for that distinction … no longer.

Donald Trump trailed Hillary Rodham Clinton big time in both paid media (e.g., political advertising) and Get Out The Vote (GOTV) in 2016 because he didn’t need it … massive earned media attention was more than enough to make up the difference.

Every outrage produced another coming unglued story, which in turn generated ever more attentive eyeballs and ears.

As a candidate and now as president every account, whether it contains a Trump hook or not, becomes a story about that man … Donald John Trump.

Iran shoots down a Boeing 737-800. You would think by the coverage that Trump actually pulled the trigger … Didn’t his actions and policies prompt the wreckage and loss of life?

Sure.

Syria’s brutal dictator Bashar al-Assad’s crossed Barack Obama’s “red line” in the sand with poison gas against his own innocent citizens in 2016, and the media shrugged its collective shoulders.

Trump orders the 2020 drone assassination of Iran’s military leader, Qasem Soleimani, and the partisan media goes, Defcon 1.

U.S. House Speaker Nancy Pelosi (D-CA) arrives for a Democratic Caucus meeting to discuss transmitting the articles of impeachment against President Donald Trump to the Senate at the U.S. Capitol in Washington, U.S. January 14, 2020. REUTERS/Jonathan Ernst – RC2QFE9EVPID

Some may contend the shift to media partisanship (we are going way beyond editorial pages and commentary) and the death of objectivity and fairness is not a new story. Almost DailyBrett contends the intensity of media partisanship is off the rails and intensifying.

The media wants to pontificate, rant, rage and bloviate about the eventual downfall of Donald Trump. And when he is finally gone, what will they talk about?

Don’t worry. There will always be a Trumpian legacy to condemn for months, years, if not decades.

Schools of Partisan Journalism and Communication (SOPJC)

“And what are spies and politicians and journalists if not themselves selectors and manipulators of the truth for their own ends?” — British spy author John le Carre

In order to accommodate the shift to unbridled journalistic partisanship, university liberal journalism and mass communication schools (are there any other?) must amend their respective progressive curriculas to ensure that future “journalists” are equipped to lead the fight for socialist justice.

Can they psycho-analyze (without any psychology degree) those with offending political philosophies?

Can they filter information and factoids commensurate with partisan orthodoxy, and ignore anything and everything to the contrary?

Can they be absolute arbiters of the truth, however that term is previously defined?

Can they become warriors with note pads, cameras, recorders, boom mikes and smart phones?

Most of all can they advance the cause … the justice cause … without crossing the line into the dark side of advocacy public relations?

Have they have already meshed partisan journalism and political public relations into one and the same?

 

‘So guys, it’s just you and your honey. The setting is perfect. But then erectile dysfunction happens again. Plenty of guys have this issue — not just getting an erection, but keeping it.” – Linette Beaumont speaking to millions of men about their problem stiffies.

linette

Men have been listening to women – particularly confident, intelligent, beguiling, beautiful women — ever since the Book of Genesis.

Wonder if Eve had a British accent?

“Care for an apple, mate?”

Did Adam have to worry about the dreaded four-hour erection? (Almost DailyBrett just hates it, when “that” happens again)

One thing is certain: The First Couple (not referring to Barack and Michelle) did not have HDTV, 60-second television spots or publicly traded pharmaceutical companies looking to break away from competition to revive limp sales performances.

Think of it this way: Adam and Eve were in paradise. Conceivably, Adam was able to perform without a little blue pill … What’s this?

British soap actress Linette Beaumont, 44, is in a gorgeous tropical setting.

She is wearing (not wearing) a very suggestive sarong. She has a come-hither expression.

She is talking to men, directly to men using the Mother Tongue of Empire.

And with it, Pfizer is differentiating its ED pharmaceutical product (e.g., Viagra) from its rival Cialis by Lilly. In particular, Pfizer is talking to millions of men not only about securing an erection, but sustaining it for the length of a lovemaking session. This is a real issue and Linette Beaumont is taking it on with a little sex appeal thrown in.

Besides the world only needs one pair of dueling bathtubs.

“Differentiation” Is A Good Thing

Even though they were only 21-years-old, Mick Jagger and Keith Richards were smart enough to realize the world only needed one, Beatles. The Rolling Stones had to be different, a little more seedy, a little more edgy, and maybe more than a tad bad than the Fab Four. Mission accomplished.

Hertz and Avis both rent cars, but Avis tries harder. United, American and Southwest all fly people to different airports, but Southwest has “festival seating,” happier flight attendants and no fees for checked bags.

Sometimes companies don’t even want to acknowledge the mere existence of rivals (e.g., Coke management in Atlanta to Pepsi management in Purchase, N.Y.), but if a business is worth pursuing it will inevitably draw rivals.

Pfizer may have been first with a workable ED drug in 1998 (e.g., Viagra, the little blue pill), but it eventually drew competition from Lilly’s Cialis and Bayer’s Levitra. Even though the purpose and the effect of these drugs are to promote and sustain what the British call, stiffies, they are relatively the same.

Pfizer and Lilly in particular aimed its television advertising (e.g., sports programming) at the maturing male demographic that is starting to experience hydraulic issues at precisely the wrong time (any time is the wrong time). Lilly’s Cialis was marketed as one every 24-hours, making one ready for prime time anytime.cialis

Cialis employed the dueling bathtubs (still trying to figure that one out) and loving (or soon to be loving) couples stumbling onto the ultimate idea to spice up their intimate lives. Anyone with ESECPN or ESECPN2 via cable or satellite has seen these ads. As a result, we have conjured up how horrible it is to endure the 240-minute salute, and all had a good laugh about it. Virtually all of us (even our female company) are now numb to the daily discussion of erectile dysfunction.

Enter Linette Beaumont and Her Sweeping Blue Sarong

Some have suggested that Linette is talking to women. Don’t think so.

She is talking directly to men, the kind of men who are getting a little concerned about their ability to perform and sustain. She is reassuring and inviting at the same time, just the girl across the pond who wears only a sarong on an unmade bed in an outdoor tropical locale. As they say, ‘Sex sells.’

There is something mesmerizing about the BBDO one-minute spot, which is a huge accomplishment in this bury-your-nose-into-your-mobile- device-“Big-Data” era.

Paid, Earned and Owned media platform integrated marketing communications pros are increasingly challenged about how to rise above the noise in our one-or-two nanosecond, attention-span world.

Linette in her sarong with her native British accent works. BBDO and the management at Pfizer (NYSE: PFE) deserve to take a bow.

Only two questions remain:

Will Linette make a glorious return for the Super Bowl?

If so, what will she (not) be wearing?

Goodbye to the underperforming stiffy?

http://www.youtube.com/watch?v=L_ETKkt2r80

http://adage.com/article/cmo-strategy/pfizer-direct-approach-viagra/295206/

http://www.forbes.com/sites/johnlamattina/2014/10/06/new-viagra-tv-ad-should-be-dropped/

http://www.today.com/money/new-viagra-ad-first-feature-only-woman-2D80183594

http://www.dailymail.co.uk/femail/article-2774693/Viagra-ads-target-women-1st-time.html

http://www.dailymail.co.uk/news/article-2786867/the-reassuring-british-blonde-soap-actress-s-tv-sensation-woman-advertise-viagra.html

http://www.cialis.com/

http://www.levitra.com/

http://en.wikipedia.org/wiki/The_Blue_Lagoon_(1980_film)

http://dictionary.cambridge.org/us/dictionary/british/stiffy

 

 

 

 

 

 

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