Tag Archive: America’s Mother in Law


Has the global image of Germany changed for the better?

Is the Feminization of the Fatherland, complete?

Has the nation’s brand been revitalized through softening?

And is Germany’s image stronger as a result?

Consider the remarkable optics of new Defense Minister Annegret Kramp-Karrenbauer sitting with incoming European Union President Ursula von der Leyen and Kanzlerin Angela Merkel. The modern image of Deutschland above may indeed constitute the pinnacle of Germany’s 1945-2019 Public Relations Miracle (Öffentlichkeitsarbeirtswunder). 

These three Frauen hail from Germany’s moderate-conservative Christian Democratic Union (CDU) with its strong emphasis on free market capitalism and memberships in the European Union (EU) and NATO.

Compare the perception of these women, leading today’s Germany with three muscular populists in America, Britain and Russia with Messrs. Boris, Donald and Vladimir.

Which image inspires stability, confidence and security and which precipitates concern and worry?

Is Almost DailyBrett openly suggesting that a nation’s brand is benefited by simply putting women in charge?

Your author mentioned on more than one occasion that he is proud that his lifelong voting record is and will always be Clinton-free, both Bill and Hillary.

America’s Mother in Law Hillary will never be favorably compared with Germany’s “Mutti” (Angela Merkel).

Britain’s “Iron Lady” Margaret Thatcher certainly did not soften the U.K.’s brand in the 1970s/1980s, but she was the right woman at the right time.

Thatcher was not warm and fuzzy, and certainly recorded low scores on the “likeable” scale. The “likeable” question was posed with Hillary candidacies, and now with Elizabeth Warren. Drinking a beer on a poorly shot video probably will not solve this issue.

In contrast Angela Merkel in her portrayal as a solid reassuring leader, ran a re-election campaign based upon the concept of Germany safely in “Mutti’s” hands.

Does Image Softening Lead To Brand Weakening?

Some may be tempted to equate feminization and softening with brand weakness. Almost DailyBrett couldn’t disagree more.

Angela Merkel has learned and demonstrated her ability to parry the rhetorical thrusts of über competitive males, particularly Vladimir Putin, Donald Trump and soon Brexiteer Boris Johnson. Far friendlier are her relations with France’s ambitious Emmanuel Macron, who is attempting to pull France even with Germany when it comes to the European Union’s governing duopoly.

Is there a nation on this planet that has placed its national defense of not just one talented woman, but two? Before leaving for her new post as president of the European Union, Ursula von der Leyen served as Germany’s Verteidigungsministerin (defense minister). Her successor? The aforementioned CDU party leader and heir-apparent to Angela Merkel as Chancellor, Annegret Karrenbauer-Kramp.

The images of these two women reviewing a military honor guard are striking, coupled with the knowledge that Germany’s Sicherheit is as certain as ever.

As discussed by Almost DailyBrett, a nation can demonstrate “hard power” by the traditional means of its economy and military. Germany’s 4th largest GDP of $4.14 trillion and its greatly reduced military for obvious reasons, still matter.

Germany’s “soft power” represents the projection of a country’s culture, language and elements in demand by all countries (e.g., image, success, brand names). For Germany, these elements include its engineering prowess, four World Cup wins in Fussball, and legendary names such as Daimler Benz, BMW, Siemens and Bayer.

Can the Feminization of the Fatherland also be included in the elements of Germany’s soft power? There is zero doubt the presence of confident, measured, competent and talented women at the helm of its leadership represents a new way to approach the German brand and image.

What can other nations learn from Germany’s softening and strengthened global brand?

https://almostdailybrett.wordpress.com/2011/06/24/feminizing-the-fatherland/

https://almostdailybrett.wordpress.com/2017/08/22/morning-in-germany/

https://countryeconomy.com/gdp/germany

https://almostdailybrett.wordpress.com/2017/04/02/does-the-usa-need-its-own-soft-power-goethe-institut/

 

 

 

Hillary’s election was “inevitable” in the 2007-2008 presidential election cycle.

As we all know, it didn’t quite work out that way.

hillaryobama2008

For months, we have been told once again that at least her 2016 Democratic nomination was “inevitable,” and quite possibly her election as the 45th president of the United States could be phoned in as well.

The plan commenced with the “Hard Choices” book tour, followed by ones-and-zeroes binary code video presidential candidacy announcement, and then bus tours to listen to average voters in Iowa and New Hampshire. The path seemed so easy … until it wasn’t.

Almost DailyBrett will refrain from taking a deep dive into the plethora of errors including declaring the first couple was “dead broke,” the myriad of allegations of conflict of interest regarding the Clinton Foundation and of course, the wiped clean private email server … that damned server.

We are 14 months away from 2016 election day, and the tenacity of the Clintons should never be underestimated. There is still time for the “inevitable” to once again be inevitable.

Maybe to understand why “inevitability,” which some could very well equate with arrogance, is not quite working, it is instructive to appreciate the profiles of two very powerful women: Madam Secretary Hillary Rodham Clinton and Kanzerlin Angela Merkel.

Never Take The Electorate for Granted

“….It is for the rising German generation, for German youth, to dispel the mistrust, this fear, by rejecting what has long been rejected and clearly and unanimously announcing their desire: not for a German Europe, but for a European Germany.” – Author Thomas Mann

One is known as “Mutti” or a German term of endearment for “mother.”

The other is closer to being America’s mother in law.

This month, Angela Merkel will mark her 10th year as the second longest-serving Chancellor of the modern iteration of the Vaterland, the European Union’s strongest economy: Germany. Merkel bristles at the notion that she is the first female chancellor of Germany, preferring to be seen as the first German chancellor, who just happens to be a woman.

After the evil demagoguery that led to Germany’s eternal shame, most Germans want their nation to be seen as normal. They desire their country to be regarded as  an integral part of Europe, not for Europe to be an essential  part of Germany.

Ever compromising Angela Merkel has served as a calming influence for the 80 million inhabitants of Germany. Yes, she has ruffled feathers in rebellious Greece and other southern European nations, but that is a result of fiscal austerity policy not because of her personality.merkel2

She and her Union parties will be required to call an election in two years’ time. Certainly, there will be no proclamations of inevitability. Instead, the anticipated rhetoric will be along the lines of her earlier, Deutschland’s Zukunft in Guten Händen (Germany’s Future in Good Hands). Merkel will once again want to be seen as a strong mother figure, which seems to suit the Vaterland with no desire to flex its muscles ever again. Germany has been repeatedly described as the reluctant hegemon.

“Run as if you are running behind; Take Nothing for Granted”

The folks who attend the first-in-the-nation Iowa caucuses are notoriously fickle.

The same maybe even more true with the Live Free or Die crowd in no-state-sales-tax New Hampshire, the site of the country’s initial primary.

These are retail states. These are states that want to see the candidates in living rooms, coffee shops and factory gates. They are fiercely independent. They don’t want to be taken for granted. Their support is anything but inevitable.NHvoters

If elected, Hillary Rodham Clinton will make history as the first woman president of the United States. Her other half, William Jefferson Clinton, will be the nation’s First Man, a position he has previously held … albeit in another capacity.

From a public relations, marketing, reputation management standpoint is it best to campaign to be the first woman president of the United States or the first president of the United States, who just happens to be a woman?

If Angela Merkel was born in Hampton Roads as opposed to Hamburg, there would be no campaign focused on her inevitability. She would undoubtedly prefer to be the first president of the United States, who happens to be a woman.

Reflecting back on my days working on George Deukmejian’s successful California gubernatorial campaigns and also in his media office in the Office of the Governor, we always ran as if we were running behind (even when we won by a record 61-37 percent margin in 1986), and we took absolutely nothing for granted.

Do the folks in Iowa and New Hampshire believe they are being taken for granted, let alone residents of South Carolina, Nevada and the other states that will follow on the primary/caucus calendar?

Almost DailyBrett contends the electorate is much more tuned in than many of those within the confines of the Beltway believe, ditto many of those in the hallowed halls of academia.

Maybe Hillary and her trained spokespeople would be well advised to be a tad more humble, and focus on Hillary becoming America’s first president, who happens to be a woman.

The image of Mutti is far more endearing than America’s inevitable Mother in Law.

https://www.washingtonpost.com/blogs/plum-line/wp/2015/09/02/what-hillarys-sinking-poll-numbers-really-mean-in-one-chart/?wpmm=1&wpisrc=nl_popns

http://www.washingtonpost.com/news/the-fix/wp/2015/09/02/hillary-clintons-image-is-struggling-but-shes-no-donald-trump-or-jeb-bush/?wpmm=1&wpisrc=nl_daily202

https://www.washingtonpost.com/opinions/why-clinton-remains-yes-inevitable/2015/09/03/57de7cdc-5273-11e5-8c19-0b6825aa4a3a_story.html?wpmm=1&wpisrc=nl_headlines

http://www.vanityfair.com/news/2015/01/angela-merkel-profile

http://www.theatlantic.com/international/archive/2013/09/why-is-merkel-still-so-popular/279887/

http://www.angela-merkel.de/

http://www.washingtonpost.com/politics/in-sanders-vs-clinton-new-hampshire-replays-past-splits/2015/09/07/072ac4ec-5581-11e5-b8c9-944725fcd3b9_story.html?wpmm=1&wpisrc=nl_evening

 

 

 

 

 

“I think we have a fun deficit in America.” – Former Secretary of State Hillary Clintonhillarynosmile

Can you imagine a fun evening downing a few PBRs with Hillary?

You’re right: Drinking Pabst Blue Ribbon (PBR) is akin to making love in a canoe, so scratch that idea.

Back to the point: Would you look forward to hoisting a few tall ones, even microbrews, with Hillary?

What are your alternatives? Trip to the dentist’s office? Afternoon at DMV?

Or how about joining outgoing Senate leader Harry Reid for a few Nevada microbrews (is “Nevada” and “microbrews” an oxymoron?) And why is Harry always POed?reid

Do these people ever smile? Seriously, do they ever break out a grin?

Is this a problem? Check out the latest SNL skit with Kate McKinnon playing Hillary for your first clue. A lot of truth is often spoken in jest.

Will Hillary be hiring “smile” coaches?

According to the mantra of Nordstrom and McDonald’s and possibly others in the customer relations business: “Hire the smile.”

No one really wants to be around “Negative Nancy,” “Gloomy Gus” or Harry Reid for that matter. They want happy, fun people instead … and maybe a little gravitas too.

Persona Matters

“Voters don’t remember specific issues, they remember the ‘feel’ of the candidate — his values, his passions, his competence, his persona.” — Pollster Pat Caddell prepping former Vice President Walter Mondale for his first debate against President Ronald Reagan

There is little doubt that Hillary can be as wonkish as anyone on the planet, including Harry Reid. If that skill is the only criteria, then maybe she should start ordering the drapes for the Oval Office.

She is raising tons of money and undoubtedly will summon her disciples to write even more big checks. The legal tender will not be a problem for her second campaign for president.

She is the spouse of a former POTUS. The problem is her charm deficit. Her other half can turn on the smile in a few nanoseconds and draw potential supporters into his personal gravitational pull. This is where Hillary will always be wanting.merkel1

Certainly, Hillary has gravitas. The same is true for Fed chair Janet Yellen and German Kanzlerin Angela Merkel. The latter is lovingly known by at least a majority in the Vaterland as Mutti. Hillary is more like America’s Mother in Law.

Why do über-cautious Yellen at the Fed and compromiser Merkel in Berlin succeed when it comes to likeability and Hillary seemably comes up short? Call it a shortage of persona. The author of Almost DailyBrett will never forget the words of my own mumsy: “It’s not what you say, but how you say it.”

Kennedy and Reagan

“There is a reason why the two major parties continue to search for a new Kennedy or a new Reagan, and why so many presidential contenders offer themselves as such. It is because they believe it’s what the American people want. And there are surveys that show just how remarkably popular Kennedy and Reagan remain.” – Scott Farris, author of Kennedy & Reagan: Why Their Legacies Endurekennedysmile

Undersecretary of the Navy Paul Fay wrote the 1966 bestseller, The Pleasure of His Company, about his relationship with JFK. Reagan was known for his stories and one-liners with a huge smile on his face, an obvious bonus from his days in Hollywood.Portrait

Both men are held as the modern-day models of popular, charming and engaging presidents. Will candidate Hillary or second President Clinton ever reach that precipice or come even close? Hubert Humphrey was known as the “Happy Warrior.” Should Hillary’s handlers bring that one out of the public relations vault for their candidate?

Political junkies all know the track records of those with personality deficits and how they ultimately performed under the day-to-day spotlight of presidential campaigns. Remember President Ed Muskie? How about President Scoop Jackson? President Michael Dukakis? President Bob Dole? President Newt Gingrich? President Al Gore? President John Kerry? President Mitt Romney? They all exhibited sooner or later (usually the former) personality issues that contributed to their ultimate demise.

Even one who won, Richard Milhous Nixon, was gloomy, suspicious and paranoid. His next elected successor James Earl Carter could flash a toothy smile, but transformed himself into a mean candidate running for re-election in 1980.

Do the Democrats see a contemporary charming John F. Kennedy in Hillary? Seems like a silly question. But then against Hillary’s candidacy is a serious business.

Maybe a little bit too serious.

https://www.youtube.com/watch?v=BXdNYXMQoy8

http://www.cnn.com/2015/04/10/opinions/zelizer-hillary-clinton-weaknesses/index.html

http://customerservicereader.typepad.com/customer_service_reader/2005/12/nordstroms_1_cu.html

http://www.rove.com/articles/578

http://en.wikipedia.org/wiki/Paul_B._Fay

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