Tag Archive: Annegret Kramp-Karrenbauer


Has the global image of Germany changed for the better?

Is the Feminization of the Fatherland, complete?

Has the nation’s brand been revitalized through softening?

And is Germany’s image stronger as a result?

Consider the remarkable optics of new Defense Minister Annegret Kramp-Karrenbauer sitting with incoming European Union President Ursula von der Leyen and Kanzlerin Angela Merkel. The modern image of Deutschland above may indeed constitute the pinnacle of Germany’s 1945-2019 Public Relations Miracle (Öffentlichkeitsarbeirtswunder). 

These three Frauen hail from Germany’s moderate-conservative Christian Democratic Union (CDU) with its strong emphasis on free market capitalism and memberships in the European Union (EU) and NATO.

Compare the perception of these women, leading today’s Germany with three muscular populists in America, Britain and Russia with Messrs. Boris, Donald and Vladimir.

Which image inspires stability, confidence and security and which precipitates concern and worry?

Is Almost DailyBrett openly suggesting that a nation’s brand is benefited by simply putting women in charge?

Your author mentioned on more than one occasion that he is proud that his lifelong voting record is and will always be Clinton-free, both Bill and Hillary.

America’s Mother in Law Hillary will never be favorably compared with Germany’s “Mutti” (Angela Merkel).

Britain’s “Iron Lady” Margaret Thatcher certainly did not soften the U.K.’s brand in the 1970s/1980s, but she was the right woman at the right time.

Thatcher was not warm and fuzzy, and certainly recorded low scores on the “likeable” scale. The “likeable” question was posed with Hillary candidacies, and now with Elizabeth Warren. Drinking a beer on a poorly shot video probably will not solve this issue.

In contrast Angela Merkel in her portrayal as a solid reassuring leader, ran a re-election campaign based upon the concept of Germany safely in “Mutti’s” hands.

Does Image Softening Lead To Brand Weakening?

Some may be tempted to equate feminization and softening with brand weakness. Almost DailyBrett couldn’t disagree more.

Angela Merkel has learned and demonstrated her ability to parry the rhetorical thrusts of über competitive males, particularly Vladimir Putin, Donald Trump and soon Brexiteer Boris Johnson. Far friendlier are her relations with France’s ambitious Emmanuel Macron, who is attempting to pull France even with Germany when it comes to the European Union’s governing duopoly.

Is there a nation on this planet that has placed its national defense of not just one talented woman, but two? Before leaving for her new post as president of the European Union, Ursula von der Leyen served as Germany’s Verteidigungsministerin (defense minister). Her successor? The aforementioned CDU party leader and heir-apparent to Angela Merkel as Chancellor, Annegret Karrenbauer-Kramp.

The images of these two women reviewing a military honor guard are striking, coupled with the knowledge that Germany’s Sicherheit is as certain as ever.

As discussed by Almost DailyBrett, a nation can demonstrate “hard power” by the traditional means of its economy and military. Germany’s 4th largest GDP of $4.14 trillion and its greatly reduced military for obvious reasons, still matter.

Germany’s “soft power” represents the projection of a country’s culture, language and elements in demand by all countries (e.g., image, success, brand names). For Germany, these elements include its engineering prowess, four World Cup wins in Fussball, and legendary names such as Daimler Benz, BMW, Siemens and Bayer.

Can the Feminization of the Fatherland also be included in the elements of Germany’s soft power? There is zero doubt the presence of confident, measured, competent and talented women at the helm of its leadership represents a new way to approach the German brand and image.

What can other nations learn from Germany’s softening and strengthened global brand?

https://almostdailybrett.wordpress.com/2011/06/24/feminizing-the-fatherland/

https://almostdailybrett.wordpress.com/2017/08/22/morning-in-germany/

https://countryeconomy.com/gdp/germany

https://almostdailybrett.wordpress.com/2017/04/02/does-the-usa-need-its-own-soft-power-goethe-institut/

 

 

 

“Poor old Germany. Too big for Europe, too small for the world.” – Henry Kissinger

“It is for the rising German generation … unanimously announcing their desire: not for a German Europe, but for a European Germany.” — Thomas Mann

Germany is not a chill place.

Don’t get Almost DailyBrett wrong, you certainly can have a great time in Germany (e.g., beer gardens in München, wine in castles along the Rhine).

Having said that: There is no que será, será; in Deutschland.

Since 1945, the Germans have transformed their once-devastated, occupied and divided land and through their legendary industriousness into the #4 GDP ($3.68 trillion) in the world, and the nation with the second largest trade surplus at $274 billion.

The question for today’s discussion: Why is today’s Germany cool, calm and collected compared to its once three Western occupying allies: United States, United Kingdom and, France?

Watching ARD’s Tagesschau night-after-night, your author is struck by the absence of angry talking Teutonic heads. Certainly, Germany has its share of weighty issues and political power pontificators, but there are no discussions of glorious defeat impeachment, broken down Brexit negotiations or roaming gilets jaunes (yellow vests) in the streets.

Emmanuel Macron’s En Marche promised to reform France. He quickly found out the reality of how difficult it is to change the nation that has turned defending the status quo into an art form.

Some have questioned whether the United States will ever have a woman president, three years after the stunning defeat of Hillary Clinton. Almost DailyBrett is confident the answer will eventually be “yes,’ just not Madam Secretary or any reasonable facsimile.

Theresa May serves as the U.K.’s second woman prime minister for another week, but she was eventually beaten down by as The Economist’s cover proclaimed, “The Mother of All Messes.”

Moving one time-zone to the east, one finds Kanzlerin Angela Merkel finishing her fourth term … no later than 2021 … as the first woman leader … and most likely not the last for das Vaterland.

Even though her decision to allow 1 million or more asylum seekers into Germany in 2015 was obviously too much, too fast and … let’s face it … a mistake, she will nonetheless go down in history as one of the country’s best chancellors.

Feminizing The Fatherland

Merkel has turned down the temperature in Germany. The nation even in the face of its horrific recent history (e.g., 1933-1945) has seemingly completed its Vergangenheitsbewältigung or dealing with the past.

Germany has finally become a normal country, and serves as the rock in the middle of the wobbly European Union. Britain may eventually leave the EU, but Almost DailyBrett expects the German-French leadership duopoly to endure.

Your author was amazed about the Tagesschau (Daily Show) news coverage of the resignation of the leader of the Social Democrats (SPD) Andrea Nahles in the wake of the party’s poor results in the European Commission and Bremen election.

BERLIN, GERMANY – DECEMBER 07: Malu Dreyer (L) and Manuela Schwesing (R), vice-chairwomen of the of the German Social Democrats (SPD), attend the federal party congress on December 7, 2017 in Berlin, Germany. (Photo by Carsten Koall/Getty Images)

She was replaced for now by two women: Manuela Schwesig, Malu Dreyer and one hombre Thorsten Schäfer-Gümbel.

Germany’s other parties were quick to offer commentary and respect to Nahles, and their leaders were for the most part women: Merkel and Annegret Kramp-Karrenbauer, Christian Democrats: Annalena Baerbock, The Greens; Linda Teuteberg, Free Democrats; Katja Kipping, The Left and Beatrix von Storch, Alternative for Germany.

Other than Baby Boomer Merkel, 64, these women for the most part are Gen Xers or Millennials. The baton is being passed to the next generations of German leadership.

Almost DailyBrett is treading cautiously in suggesting the obvious (and desperately needed) softening of Germany’s scorched earth image has been greatly assisted by the presence of calm, confident women (e.g., Merkel).

After the world’s worst disastrous explosion of testosterone fueled über-nationalism, Germany needed to turn down the temperature and start the seemingly impossible task of rebuilding its brand.

However history judges Angela Merkel, there is zero doubt that she has bolstered the country’s image by softening it.

Today’s headlines reported The Greens within one percentage point of Merkel’s Christian Democrats. At some point there will be a new chancellor.

Almost DailyBrett is betting that Deutschland’s next leader will be another strong Frau with Merkel’s competence and calmness.

https://www.investopedia.com/insights/worlds-top-economies/

http://www.worldsrichestcountries.com/trade-surplus-by-country.html

https://www.politico.eu/article/german-social-democrats-nominate-trio-for-interim-party-leadership-manuela-schwesig-malu-dreyer-thorsten-schaefer-guembel/

https://www.express.co.uk/news/world/1137200/angela-Merkel-news-latest-poll-popularity-results-cdu-spd-coalition-germany-politics

https://almostdailybrett.wordpress.com/2017/09/24/the-right-leader-for-the-fatherlandeurope-just-happens-to-be-a-woman/

https://almostdailybrett.wordpress.com/2011/06/24/feminizing-the-fatherland/

https://www.washingtonpost.com/world/2019/06/06/why-angela-merkel-wouldnt-feel-awkward-d-day-celebrations/?utm_term=.ad3708e74e7d

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