Tag Archive: Apple


“We have a deep sense of responsibility to give back to our country and the people who help make our success possible.” – Tim Cook, Apple chief executive officer

The largest taxpayer in the world is paying more … $38 billion more … in one lump sum.

Apple is repatriating $200 billion in the world’s largest amount of overseas corporate assets, $252 billion.

The company also announced $350 billion in direct investments in the U.S. economy, not just share buy-backs. Apple will create 20,000 jobs right here in America.

Almost DailyBrett is proud to be an Apple shareholder, for more than the 83 percent in share appreciation since 2015.

Tim Cook and his lieutenants are proving to the world that a great company can be more than the innovator and producer of wonderful products (i.e. iPhone X, iPads, Mac). Apple is more than 123,000 jobs with full benefits and a terrific return for its shareholders

Apple is also redefining the relationship between fiduciary responsibility and corporate social responsibility (CSR).

To a few misguided, well-meaning souls, major corporations are somehow the enemy of the masses. And yet how does one who holds these views explain Apple’s good deeds?

The $38 billion is happening right now. These are additional revenues for the government that would have remained trapped overseas without a reduction in the world’s largest 35 percent corporate rate to 21 percent.

Think of $38 billion in terms of 38 x 1,000 x $1 million. That amount can start to make a quite a dent in fixing our highways, airports, bridges and other major infrastructure needs.

FILE PHOTO: The Apple Campus 2 is seen under construction in Cupertino, California in this aerial photo taken January 13, 2017. REUTERS/Noah Berger/File Photo

So much for those who say that tax reform is not a dynamic scoring stimulus.

These are the same folks who conveniently forgot the nation’s largest peacetime expansion occurred during the Reagan Presidency years in which 19 million jobs were created.

Yes, there will be a $1.75 billion-over-20 years impact to the federal treasury using static scoring.

But how much additional economic stimulus will come from putting more revenues back into the economy and lifting time-consuming, expensive regulations? This is the serendipity of dynamic scoring.

Now that Apple has announced the one-time payment of record taxes, a flood of domestic investment and five-figure increases in hiring, will Microsoft, Cisco, Google and Oracle do the same?

According to Standard & Poors, Microsoft has $132.1 billion in overseas holdings; Cisco, $69.1 billion, Google, $60.5 billion and Oracle, $58.5 billion.

Messrs Satya Nadella (MSFT), Chuck Robbins (CSCO), Larry Page (GOOG) and Mark Hurd (ORCL), it is time for each of your companies to follow Tim Cook’s lead and to give back to America.

Great Time To Be A College Graduate

As a tenure-track assistant professor of public relations, integrated marketing communications, corporate communications and investor relations, the author of Almost DailyBrett could not be more excited for my graduating students.

Please do not dismiss my excitement as Greenspanesque “Irrational Exuberance.” There is little doubt that our 26,000-point Dow is in need of a healthy correction, maybe 10 percent or more.

Nonetheless, when was the last time that our GDP (gross domestic product) was growing at a 3 percent annualized rate?

Our unemployment rate stands at 4.1 percent, very close to full employment.

Wages and salaries are rising, reflecting a labor shortage for skilled employees.

Our inflation rate (e.g., Consumer Price Index) was 2.1 percent in December.

The Federal Reserve’s Fed Funds rate is 1.25 percent.

Hmm … bull market, expanding global economy, low unemployment, labor shortage, low inflation, miniscule interest rates … sounds like a Goldilocks Economy. What’s not to like?

To top it off, we now have tax reform and regulatory relief.

Certainly, all of these factors will not last forever. They can’t and they won’t.

Having said all of the above, this is a great time to start or revive a career. Your author could not be more stoked for his students.

And he has more than once cautioned his students against taking the first offer. Don’t be arrogant. At the same time, don’t be afraid to be confident and maybe a tad bold.

Tim Cook and Apple have the wind in their sails. And to prove it, they are paying record taxes, investing in America and hiring Americans.

We have at least 200 billion repatriated reasons to rejoice.

https://www.wsj.com/articles/apple-to-pay-38-billion-in-repatriation-tax-plans-new-u-s-campus-1516215419

 

 

 

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“I think that coding should be required in every public school in the world.” Tim Cook, Apple CEO

Move over English.

Is coding rapidly becoming the new universal language?

Can coding proficiency be the answer for chronic voluntary male non-employment, and all the societal problems that come from too many idle masculine hands?

Certainly, Tim Cook has obvious motivation in advocating coding widespread proficiency. Apple always needs the best-and-the-brightest when it comes to geeky engineers (redundant).

Nonetheless at least one-third of all in-demand jobs right now require some form of computer coding. Why not make this necessary skill, compulsory in all secondary schools, colleges and universities?

Consider the recent report by the McKinsey Global Institute projecting that 15 percent of the global workforce may be required to change jobs in the next 15 years (or worse, lose them) because of coding-driven automation.

McKinsey projected that 75 million to 375 million workers will be required to change occupation categories while another 400 to 800 million could be displaced by automation and will be required to find new jobs entirely.

Which side of the fence does one want to be standing? Do we want to elect to kick off in the javelin throwing contest (learn coding) or receive (hope for the best)?

Get the point?

More Important Than English?

“If I were a French student and I were 10 years old, I think it would be more important for me to learn coding than English. I’m not telling people not to learn English in some form … this [coding] is a language that you can [use to] express yourself to 7 billion people in the world.” – Cook speaking in Paris

For the longest time the dead-tongue Latin phrase, Lingua Franca, equated to English being the universal language of business and commerce, including the one used by air traffic controllers regardless of the flag being flown below the control tower.

For example, the Georgetown University Law Center reportedly is packing classes in coding for those who aspire to practice before the highest courts in the land, including the Supreme Court.

When it comes to seeking out key words and concepts in Supreme Court rulings, there are times when Google Search just doesn’t cut it … but coding does.

Instead of income redistribution from achievers to others to achieve social justice, it may be more vital for the public and private sectors to encourage the study of computer programming to narrow the income gap or at least to prevent the divide from growing larger.

How’s that for thinking outside the proverbial box?

Getting Idle Men Off Their Collective Derrieres

“It is impossible to imagine any earlier generation in which such a huge swath of prime-age men would voluntarily absent themselves from the workforce, living instead on the largesse of women they knew and taxpayers they did not.” – Nicholas Eberstadt, American Enterprise Institute

Eberstadt in his “Men Without Work: America’s Invisible Crisis” concluded that 32 percent of working age men are voluntarily not working, choosing instead to live off the largesse of working women or some form of government assistance (e.g., three/fifths are on disability).

Their daily modus operandi may consist of 5.5 hours of video games, internet, binge television, eating, drinking and opioids. The bi-products of these idle hands are obesity, alcoholism, crime and drug addiction.

Conversely, the good news emanating from the Bureau of Labor Statistics about an overall unemployment rate of 4.1 percent, points to a coming/already present labor shortage.

There are jobs out there, dudes.

Oh … you don’t want to put on that blue vest and work at the big-box store or the green apron of a barista? The service economy is not for you? Women are better than you when it comes to serving customer?.

What is a realistic answer?

How about coding? If you can work the TV remote and the video-game controller, you obviously have some level of primitive knowledge of the magic of binary code.

Can you imagine the increase of our national competitiveness if we can prod even 1 million idle men off their duffs and into the classroom/training center to learn coding?

Maybe there should be a national public relations campaign to convince idle men that coding is not only cool, but masculine too.

https://www.wearedevelopers.com/coding-is-the-new-lingua-franca-of-the-modern-digital-economy/

https://www.cnbc.com/2017/10/12/apple-ceo-tim-cook-learning-to-code-is-so-important.html

https://www.cnbc.com/2017/09/19/the-25-highest-paying-jobs-in-america.html

http://fortune.com/2017/10/13/tim-cook-coding-english/

https://www.merriam-webster.com/dictionary/lingua%20franca

https://www.theatlantic.com/business/archive/2017/03/mortality-of-american-men-and-the-labor-force/520329/

http://www.nationalreview.com/article/440758/nicholas-eberstadts-men-without-work-american-males-who-choose-not-work

https://www.mckinsey.com/global-themes/future-of-organizations-and-work/what-the-future-of-work-will-mean-for-jobs-skills-and-wages

https://www.bls.gov/news.release/empsit.nr0.htm

 

 

 

 

 

 

 

 

“The president of the United States tweeting negative things about your brand (e.g., ESPN) in an environment where you’re already at risk and you’re already on a downward trend, it’s just not what you want to see happening.” – Stephen Beck, cable TV consultant

“ESPN is about sports … not a political organization.” – ESPN President John Skipper

ESPN proclaims itself as “The Worldwide Leader in Sports.”

If that is true then why are so many labeling the troubled network: MSESPN?

Why is an ESPN anchor (e.g., Jamele Hill) taking to Twitter to call the president of the United States as a “White Supremacist” and a “Bigot”? Sounds like politics, not sports.

With the likes of Stephen Colbert, Rachel Maddow and Bill Maher filling up TV screens at other networks, does the avid sports fan tune into ESPN for affirmational political commentary?

Do you think more than a few of ESPN’s remaining viewers may not necessarily agree? More to the point, don’t they just want to watch their game of choice, and check out the highlights on “Sports Center”?

Predictably, Trump replied via his own customary tweet, reminding the world that ESPN is losing subscribers in a fast-and-furious way (e.g., 100 million in 2011 to 87 million now).

Time to sell the stock, Disney shares in particular?

Almost DailyBrett needs to ask a basic question: Why is the so-called “Worldwide Leader in Sports” becoming embroiled in politics when the nation is the most divided since the days of the Civil War?

Does the Bristol, Ct., network appreciate that contrary opinions may actually exist west of the Hudson? See 2016 Electoral College map for details.

Some have questioned why the network presented the Arthur Ashe Award to Caitlyn Jenner, provided sympathetic coverage of Colin Kaepernick not standing for the national anthem, moved Asian announcer Robert Lee out of the broadcast booth, fired conservative two-time World Series winner Curt Schilling, while not terminating Jamele Hill for her presidential broadsides?.

This commentary is not to suggest that ESPN should not cover provocative sports issues (e.g., O.J. Simpson parole hearing), but one cannot fathom the arbitrary direct shots by a sports network anchor at the commander-in-chief.

Analysts have stated that ESPN’s well-documented troubles are a product of market factors including widespread chord-cutting and the growing acceptance of streaming video. Okay. Then why potentially exacerbate the loss of 13 million viewers by angering millions of viewers, who may just happen to be conservative?

There is a reason why Fox News is the consistent ratings leader in cable news, easily beating MSNBC and CNN in the Nielsen Ratings. Why tick off huge swaths of the public?

“Ballmer and Butthead”

Almost DailyBrett earlier questioned Sun Microsystems founder and chief Scott McNealy’s obsession with Microsoft, who he saw as technology’s evil empire.

Thinking he was so friggin’ clever, McNealy drew laughter when he labeled Microsoft’s Steve Ballmer and Bill Gates as “Ballmer and Butthead.”

He also raised eyebrows for making these brash comments while his failing company harbored a $3 per share price. Alas after 28 years, Sun Microsystems went into oblivion having been absorbed by Oracle in 2010.

The connection with ESPN is that a company needs to appreciate its raison d’ etre. What are a corporation’s bread and butter? What is a firm’s brand? What are the meanings of the logo, signage, colors, fonts and style?

Southwest Airlines is “The Low-Fare Airline”; Nike is “Just Do It”; Apple is mainly the iPhone as reaffirmed last week. Sun Microsystems was Java script and servers, but the brand sadly degenerated into becoming synonymous with McNealy’s sophomoric punch lines.

ESPN is the “Worldwide Leader in Sports.” Does it want to be the worldwide leader in left-of-center sports commentary? If so, the network will become a niche player instead of the market-share leader in sports programming.

The adults at Fox Sports will then take over that leadership position, leaving MSESPN to cater to its chosen core of left-of-center “sports” fans.

http://money.cnn.com/2017/09/15/media/trump-espn/

http://www.cnn.com/2017/09/15/politics/jemele-hill-espn/

http://www.politico.com/story/2017/09/15/trump-kicks-espn-where-it-hurts-242785

http://www.complex.com/pop-culture/2013/09/tech-ceos-talking-shit-about-their-rivals/mcnealy-shots-on-gates-and-ballmer

https://www.recode.net/2016/5/4/11634208/scott-mcnealy-is-stepping-down-from-the-ceo-job-you-didnt-know-he-had

https://almostdailybrett.wordpress.com/2011/08/12/%E2%80%9Cballmer-and-butthead%E2%80%9D/

http://insider.foxnews.com/2017/09/12/espn-jemele-hill-calls-donald-trump-white-supremacist-kid-rock-pandering-racists

 

 

 

We have come a long way from squeaky chalk or worse – finger nails screeching – on messy blackboards.

Mercifully, we have come nearly just as far from scribbling on overhead projectors (RIP).

Alas, we have not come far enough from wasting literally hours-upon-hours by means of “brain storming” with markers on white boards. Please put me out of my misery.

Now it’s time – way past time — to say goodbye to PowerPoints consisting of nothing more than black words on white backgrounds.

Bore me to the max! Gag me with the clicker!

And yet these mind-numbing presentations still exist. Simply adding more black words on the very same white background doesn’t make the message better, just more dazed and confused.

The author of Almost DailyBrett has sat through more PowerPoint briefings than he would care to even think about, and still he admires Microsoft for creating the ultimate for linear presentations. Bill Gates et al. deserve everlasting credit for developing an enduring tool for presenting ideas, explaining research and making recommendations.

Having said that, one has to ask why are PowerPoints so boring way too many times? They don’t have to be, and yet candidates for major positions, pitch men and women are still using this incredible tool in the most tired, lethargic and desultory ways possible.

Does the candidate really want the job? Do you really want to make the sale? Do you really want to convey an exciting new idea?

If the answer is affirmative, then why are you scratching the surface in what PowerPoint can do for you … and more importantly for the audience?

The Steve Jobs Cult

During Steve Jobs’ way-too-short presence on the planet, he and his company Apple developed a cult following. MacWorld presentations were akin to a spiritual revival. The audience literally gasped when the high priest of global technology held up the iPhone, iPad, iPod for all to see and admire for the first-time.

It was the Kodak Moment on digital steroids.

Steve’s PowerPoints were anything, but complicated … and that works beautifully in a complex world that yearns for simplicity.

There is the iPhone and the Mac. Can there be a new gadget in between? Well yes, there can be. It’s called the iPad. Simple message, well delivered.

The PowerPoint was not bright white with black words, but a black background with images and well-timed words, and most importantly … not too many words.

Venture Capitalist Guy Kawasaki has heard more business-pitch presentations than any human should have to endure. Sure, he gets paid extremely well. Regardless, he is mortal and every minute spent listening to a boring presentation is a minute lost.

He will always have a soft-spot in the heart of the author of Almost DailyBrett for conceiving the 10-20-30 rule: 10 slides, 20 minutes, 30-point font (or above).

The impressive thinking behind the 10-20-30 rule is straight-forward: If you can’t put forward a robust and well-crafter business plan in 10 slides, you don’t have a workable business plan.

The 20-minute rule takes into account the attention span of the average listener, which may be shrinking as you read this missive. People get restless quickly. They want to check their messages on their smart phone. They want to ask questions. They are wondering when is it ‘my turn’?

The 30-point-font or above recommendation is meant to ensure the poor soul in the back of the room can see the presentation. More important is the “tyranny” of the 30-point font because it forces the presentation developer to reduce the number of words. There is just so much PowerPoint real estate.

A Good Picture Is Worth A Thousand Words

Studies have shown conclusively that we are drawn to pictures, illustrations, pie and bar charts. Who can’t love a bar chart that goes upwards to the right with a CAGR line (Compounded Annual Growth Rate) guiding the way ?

In particular, we can quickly access JPEGs or compressed image files through Google Images to add to our PowerPoints. Every presenter should seriously consider incorporating one image (“Art”) into every slide to maintain audience attention.

An added bonus of a JPEG per page is it forces an economy of words. As Martha would say, “It’s a good thing.”

Our PowerPoint backdrops can be different colors. Almost DailyBrett is a big fan of royal blue and black because the words and images literally explode off these backgrounds.

Maybe we want to incorporate video into our presentations? We can drop the video URL into our presentation, and literally play it from there. Keep in mind for a major presento, you want to ensure your video works the first time, every time.

Let’s see: Incorporating the 10-20-30 Rule. Less words. JPEGs, Dynamic backdrops. Video and absolutely no black words on plain white backdrops. Sounds like a winner to little ole me.

Not everyone can be a Steve Jobs or Elon Musk, but everyone has the potential to hold an audience’s attention for upwards of 20 minutes even in our always-on, digital texting world. We can do all of this if we think of ourselves more like Michelangelo painting the ceiling of the Sistine Chapel and less Albert Einstein at the chalk board.

https://office.live.com/start/PowerPoint.aspx

https://www.youtube.com/watch?v=Ndnmtz8-S5I

https://almostdailybrett.wordpress.com/2013/10/30/the-wisdom-of-the-10-20-30-rule/

https://guykawasaki.com/guy-kawasaki/

http://whatis.techtarget.com/fileformat/JPG-JPEG-bitmap

 

 

 

“Apple is not above the laws of the United States, nor should anyone or any company be above the laws. To have a court warrant granted, and Apple say they are still not going to cooperate is really wrong.” – California Senator Dianne Feinstein

It (Apple iPhone) is a deeply personal device. It is an extension of ourselves.” — Apple CEO Tim Cook

Apple desperately needs an attitude adjustment.

It’s past time to cooperate, Tim Cook.

How about right NOW?timcook

And yet the Fortune 500 CEO walked off stage yesterday to the lyrics of Tom Petty’s “I Won’t Back Down.”

The terrorists who struck Brussels this morning, killing at least 30 and injuring 100 more, won’t back down either.

As an Apple shareholder (the stock is up this morning) and most importantly a strong proponent for safety, the author of Almost DailyBrett is joining the bi-partisan chorus calling for the company to fully comply with federal magistrate court order and unlock the secrets contained in a terrorist’s stolen cell phone.

What is particularly galling is the arrogant notion that a device is an extension of ourselves, and defines who we are.

Really?

Your author lived for almost six decades and managed to get by just fine without an Apple iPhone.

Public Relations Disaster

Did we have to get to this point?

Why did the relationship between Apple with the strongest brand in the world and the legendary Federal Bureau of Investigation (FBI) have to degenerate into a public battle of wills with privacy being claimed on one side and safety being championed on the other?

The issue comes down to a County of San Bernardino owned iPhone 5 being used by a terrorist couple to kill 14 people and injure 22 more last December. What are the secrets contained in the encrypted smart phone used by Syed Rizwan Farook?terrorists

How can the FBI and by extension the people of this nation unlock this cell phone without permanently erasing the data contained in this device (10 unsuccessful tries triggers the elimination of all content)?

Why couldn’t über-secret Apple quietly and confidentially, particularly in the face of a legitimate court warrant,  write the code allowing the FBI to unlock this particular phone?

Couldn’t Apple have complied on a sub-rosa basis and keep those who think Edward Snowden is a swell guy happy at the same time? Why the public spectacle on CBS’ 60 Minutes and elsewhere that grows more intense and intransigent on a daily basis?

Just this week, the Department of Justice announced it may have a fix that allows the FBI to hack into the phone without inadvertently erasing the data. Is the FBI bluffing, trying to force Apple’s hand?

And will the spectre being played out on TV and mobile device screens from Brussels this morning, prompt a little soul-searching at Apple?

According to former Fortune technology columnist (and Apple apologist), David Kirkpatrick, the ISIS-coordinated attacks on the EU’s capital airport and central rail station, will have zero impact on the board room stance at Apple.

Alas, he is probably correct. A quick glance at the company’s news releases this morning offers plenty of details about the Apple iPhone SE and a new and improved iPad.

If you are expecting reflection, contemplation and refreshing change from Apple’s defiant attitude as a result of today’s deadly terrorist attacks, you are sadly mistaken.

The needless Apple public relations disaster continues.

http://www.sfgate.com/politics/article/Feinstein-says-Apple-is-wrong-to-refuse-to-6843414.php

http://www.cnn.com/videos/tv/2016/02/17/senator-dianne-feinstein-intelligence-cmte-lead-intv.cnn

http://finance.yahoo.com/news/brussels-attacks-weigh-on-wall-street–apple–fbi-court-face-off-canceled–amazon-s-cable-play-120427384.html#

http://www.bloomberg.com/news/videos/2016-03-22/how-will-terror-attacks-impact-apple-vs-fbi

https://www.youtube.com/watch?v=nUTXb-ga1fo

http://www.cbsnews.com/news/fbi-may-have-found-way-to-unlock-san-bernardino-shooters-iphone/

http://www.latimes.com/local/lanow/la-me-ln-san-bernardino-shooting-live-updates-htmlstory.html

http://www.apple.com/pr/

 

 

 

 

 

 

 

“This is a dangerous moment for the life sciences industry that is increasingly vital to the U.S. economy.” — Lead Wall Street Journal editorial, Sept. 23, 2015

There are dirty-little secrets out there …

If one buys low and sells high, there is a resulting profit.

If demand is high and supply is low, prices rise … profits are likely.

And some forward-looking companies may take those profits and plow them right back into R&D (research and development), resulting technological breakthroughs may ensue, which may lead to more profits … and more R&D. Sounds like a plan to Almost DailyBrett.biotech

There are some who just don’t agree with buy low, sell high. There are some who are not enamored with supply and demand. In fact, they are declaring war on capitalistic “profiteering.”

The target du jour is bio-technology, the very folks who produce cures (e.g., Hepatitis C) and management regimes to control diseases (e.g., AIDS). One would think these biotech superstars, such as Gilead Sciences (NASDAQ: GILD), would be regarded as heroes. Alas, you would be wrong.

Certainly, there is a poster-child villain in this story.shkreli

His name is Martin Shkreli, the chief executive officer of Turing Pharmaceuticals, guilty of raising the price of parasite infection drug, Daraprim, by 4,000 percent. The 32-year-young hedge-fund manager beat a hasty retreat last week in the face of a chorus of cat calls. He is a walking-talking, first-rate public relations disaster.

Having made this point, should the entire life sciences industry, its scientists and patients, some in desperate need of breakthrough drugs, be punished for the sins of a hedge-fund manager and presumably a few others?

Here are a few more troubling price-control questions:

  • Will after-tax R&D expenditures of life sciences and by natural extension, technology companies, become the subject of regulatory-imposed quotas (e.g., no more than x percent of net income can be used for R&D)?
  • What impacts will these Washington D.C., or Sacramento-initiated command-and-control limitations have on finding cures for diseases or next generation killer apps? Will there be fewer newer drugs on the market? Will there be less “destructive” game-changing technologies?
  • Will other operating expenses on the income statement also be subject to governmental expenditure controls, such as SG&A (selling, general and administrative)? For example, will life sciences, software and/or hardware companies be restricted in how much they can spend to market a breakthrough product? What impacts will these restrictions, if they become reality, have on the fiscal health public relations and advertising agencies?
  • What happens to heart disease, cancer, Alzheimer’s patients and others facing potentially fatal diseases, if the political class imposes draconian controls on new drug development … pharmaceuticals that potentially could save their lives?

Guess life’s tough, right?

Steve Jobs Turning Over in His Grave?jobsmemorial

There are ballot initiatives circulating in California – the home of Silicon Valley technology and some big league life sciences companies – that would impose price controls on pharmaceuticals and limitations on after tax R&D, marketing and presumably other operating expenditures.

Do you think that once emboldened the political elites will stop at the income statements of life sciences companies? Or would they march onto the next battle: social, mobile and cloud companies in Silicon Valley and San Francisco?

Let’s see, the price for an Apple 6s smart phone is $849.99. There are no deals or discounts on Apple smart phones. Is that price too high? Are we all entitled to have a smart phone? Should price controls be imposed on Apple smart phones, tablets, watches, Macs, iPods …?

Whattyathink Tim Cook?

Looking at the income statement for Q3, Apple generated $49.6 billion on the top line (Is that too much?).

The company paid $3.79 billion in taxes (Is that too little?).

Apple devoted $2.03 billion for R&D and $3.56 billion for SG&A (Are these figures simply way too much for research and marketing respectively?).

The company also devoted $29.9 billion for COGS or the cost to make its breakthrough products. (Does Apple really need to spend that much? Your collectivist thoughts, Sacramento and/or Washington?)

Worse yet, Apple produced a profit of $10.67 billion. Is the company (and many others) guilty of “profiteering.”

These figures are reflections of not only extraordinary success, but engineering breakthroughs, entrepreneurial spirit, calculated gambles of consumer acceptance, and of course, the risk of failure.

The whole notion of venture capital is to spend private equity on ideas that may stick to the wall, but then they may also flop. An idea may be good, but too early for consumer acceptance (e.g., HDTV in the 1990s).

77979722-87e3-430f-b0a1-29933dfa2782

One of the distinguishing characteristics of America, which makes it the land of opportunity, is calculated risk-taking of entrepreneurs. Ultimately, they have the super ideas that may lead to landmark products and with them literally tens of thousands of new jobs – not family wage jobs (whatever they are), but career path jobs.

Should we literally kill the goose that is laying golden eggs?

http://www.wsj.com/articles/the-assault-on-drug-innovation-1442964103

http://www.wsj.com/articles/the-biotech-rout-1443484644

http://www.wsj.com/articles/hillary-vs-cancer-treatment-1443007218

https://gma.yahoo.com/company-lower-drug-price-critics-called-4-000-002025809–abc-news-health.html#

http://www.apple.com/pr/library/2015/07/21Apple-Reports-Record-Third-Quarter-Results.html

 

 

 

 

 

“Bulls make money, bears make money, pigs get slaughtered.” – CNBC Mad Money host Jim Cramercramerpigs

Which decision requires more mental gymnastics?

When to buy?

When to sell?

The author of Almost DailyBrett humbly opines that when to sell is the tougher call.

Why?

There are two kinds of remorse: ‘Darn it the stock kept going up after I sold’; and the worse one, ‘I could have sold when the stock was up, but I was a pig … and oh fiddlesticks, now I am selling when the stock is down.’

Yep, there are a lot of potential could-of, would-of, should-of when it comes to selling.

So what should you do in the view of this humble retail investor (read: Charles Schwab account)?

Don’t Fall in Love

“…Sometimes the most obvious question really is the question. In Enron’s case: How do you make money? – Bethany McLean, Fortune Magazine

Preparing to teach Corporate Public Relations/Investor Relations to Central Washington University seniors and a few juniors starting this coming Wednesday, yours truly will pose the same simple question that Fortune’s McLean posed to Enron’s Jeffrey Skilling: “How do you (Enron) make money?”

Communicators need to have elevator pitches at their ready when asked this very same straightforward question about their own employer. The same is true for investors: How does a company make money? If the answer is clear; you like the company; you understand the business strategy; you have done your homework including consulting with your financial advisor, then it may be time to purchase shares of the company stock.bullandbear

This particular company’s stock is now part of your diversified portfolio, which in turn represents a portion of your retirement savings, a child’s college education, that dream vacation etc.

All is good, but when does it make sense to sell?

Buy and hold is a sure loser. Why? At some point, stocks will stop growing. Your invested company certainly will change, and not necessarily for the better. Circumstances may shift and a wave of caca may hit a company or an industry.

Remember the Internet bubble two decades ago? It burst.

Remember the housing bubble a decade ago. It burst.

Don’t fall in love with your securities. Follow your instinct and your plan. When it is time to pull the trigger and unload the stock, then sell the shares.

Have a Plan

“I love the company. I hate the stock.” – Jim Cramer on Tesla (NASDAQ: TSLA)

Okay, it’s time to confess: I fell in love with the Elon Musk Ion-Lithium Battery/Electric Car story at Tesla. Yes, I bought the stock and road it up and down (pardon the pun) and eventually got tired of the downward roller coaster.muskcar

Before I weighed selling, I considered at what average price point did I buy the stock and how low would it have to go before I would sell the stock? It hit that point, and it was time to sell.

Maybe at some future time, it will be low enough to once again purchase the stock, but only when one is convinced the company has a realistic plan for long-term profitability.

The same is true when selling a stock that is going up. Social media stock LinkedIn (NYSE: LNKD) recorded a blow-out quarter and the stock exceeded my prearranged sell price point. As Joseph Kennedy reportedly said: “Never apologize when taking a profit.”

And we should never worry about paying taxes on our profits; profits are taxable.

The point here is to follow your game plan and sell when it’s time. That’s a good thing, really.

What are some other signs that it is time to sell a stock?

  • The Music Stopped: Once upon a time, Intel (e.g., microprocessors), Microsoft (e.g., software operating systems) and Cisco (e.g., Internet routers and switches) were literally rocking and rolling. We couldn’t get enough of these stocks until … the music stopped. The PC is yesterday’s news. The 1990s came and went. It became time to sell and move on.
  • Commoditization: Just like Intel’s microprocessors became a commodity to serve as the brains of social, mobile and cloud, the same is true for all other semiconductors and those that build semiconductor manufacturing equipment and electronic design automation (EDA) software. Intel’s rumored takeover of Altera, similar to Avago’s absorption of LSI Corporation, are more signs of industry consolidation. If you have not sold already, it’s past time.
  • High Volatility: Sometimes an investor can benefit from a highly volatile stock. A perfect example is Salesforce.com (NYSE: CRM). Lost track of how many times, yours truly has bought, sold, bought, sold, bought … this stock. As long as the trend line is consistently up, it’s okay to let go of the shares now and then, only to become reacquainted at a later date.
  • New Management: Tim Cook is proving that there is life at Apple following the ultimate demise of Steve Jobs, but that is the exception not the rule. Companies change. Business plans shift. Circumstances change. Markets explode or implode. Almost DailyBrett has always followed the mantra that if the old boss or new boss is a bosshole, it’s time to pass on the stock or sell the stock. Translated: Stay away from Larry Ellison and Oracle (NASDAQ: ORCL)
  • No Balance Between Fiduciary and Corporate Social Responsibility: The best run publicly traded companies do NOT see “doing well” and “doing good” as being mutually exclusive. Publicly traded companies with their brands under a digital 21st. Century microscope must appreciate their respective brands are trading in the cloud 24/7/365. Worshipping exclusively at the altar of fiduciary responsibility will no longer cut it. If so, it’s time to sell.
  • Caca Happens: Planes land at the wrong airports (e.g., Southwest). Companies name shoes (e.g., Umbro) after the cyanide gas used in Nazi concentration camps. The CEO falls dead in the backseat of a car (e.g., Texas Instruments). Oil wells explode and gush on global video for three months (e.g., BP). Guano hits the fan. This is precisely the reason not to fall in love with any stock.

Sometimes, it is time to say goodbye.

Breaking up is hard to do.

http://www.thestreet.com/story/10292084/1/bulls-bears-make-money-pigs-get-slaughtered.html

http://en.wikipedia.org/wiki/Joseph_P._Kennedy,_Sr.

https://almostdailybrett.wordpress.com/2011/07/21/what-happens-when-the-music-stops/

https://almostdailybrett.wordpress.com/2013/10/06/how-does-a-company-make-money-2/

https://almostdailybrett.wordpress.com/2014/07/18/donate-to-united-way-or-invest-in-tesla/

http://finance.yahoo.com/video/cramers-stop-trading-tesla-motors-135400997.html

https://almostdailybrett.wordpress.com/2014/01/02/farewell-lsi-logic/

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

 

 

 

 

 

 

“The sales of Apple kept getting stronger, the cash position larger, and the products more creative than any company I can ever recall – all because of the genius of one man, the founder, Steve Jobs.

“When Steve Jobs died on October 5, 2011, I told people on ‘Mad Money’ that Apple would never be the same…” – CNBC über-commentator and former hedge fund manager Jim Cramer

The Three Gees

When I joined the ranks of Silicon Valley PR directors/managers in 1995, the business media was obsessed with three CEO rock stars we called, “The Three Gees”: Bill Gates (Microsoft), Lou Gerstner (Itty Bitty Machines) and Andy Grove (Intel).

The Three Gees dominated (today’s legacy) media at the time, seemingly making every cover of the leading business magazines, namely BusinessWeek, Forbes and Fortune.

They respectively represented the software, manufacturing and semiconductor sides of the PC, and the growth of their stocks was something to behold.

jobsamelio

When Steve Jobs returned to Apple one year later – 11 years after being forced out by John Sculley and the Board of Directors of the company he created – the media coverage was breathtaking. The Mercury News above-the-fold treatment left one wondering what the editors would do for the “Second Coming.”

And yet Steve Jobs was indeed mortal. There was no OMG product that Jobs bequeathed to his successor, Tim Cook. Today, Apple is losing ground to Samsung. Will Apple ever regain its Steve Jobs-era glory? Most are betting the under.

Fast-forward to the present: Microsoft is offering new generations of Windows in the post-Gates era. IBM sold its PC division – the technology it pioneered – to China’s Lenovo. Intel and other semiconductor companies are now mere commodity suppliers to the new newsmakers, the social media (e.g., LinkedIn), cloud computing (e.g., Salesforce.com) and mobile technology (e.g., Google) firms or as Cramer says: social, cloud and mobile.

Bench Strength?

In the big four American sports, particularly beisboll, football and hockey you cannot win the World Series, Super Bowl and Stanley Cup respectively with just superstars. This is less the case with basketball, but players contributing off the bench are still needed. The point is champions must have talent, including superstars, but they also need deep benches, intelligent systems and solid coaching.

A team winning the Stanley Cup cannot just rely on one superstar center, left-wing, right-wing line, but also scoring from lines two, three and four, solid defensemen and lights-out goalies. There will be nights when the top line is not producing. That means that others must step up and contribute.

penguins

My former boss, Wilf Corrigan, founded custom-chip designer LSI Logic in 1981 and also served as its chairman and chief executive officer until he decided in concert with the company board of directors to step down in 2005. He surrounded himself with extremely talented lieutenants as mentioned in an earlier Almost DailyBrett post. They went on to serve as CEOs including: John Daane (Altera); Brian Halla (National Semiconductor); Moshe Gavrielov (Xilinx); Jen-Hsun Huang (NVIDIA); Ronnie Vashishta (eASIC) and Bruce Entin (Silicon Valley Communication Partners).

The most important point is that Wilf, despite his status as a captain of industry, did not want the LSI Logic story to be exclusively about him. He also wanted to feature his deep bench. Instead of the first-person singular (e.g., I, me, myself), he insisted on personally speaking in the first-person plural (e.g., we, us, ours). He wanted the same for those who spoke on behalf of the company team … that would be me.

The Imperial CEO

carly1

Just last week, The Economist cited Czarina Carly Fiorina, former CEO of Hewlett-Packard, in a story as to why female CEOs are more likely to be shown the door – the glass cliff — as opposed to their male counterparts. The central reason offered was that female CEOs are more likely to be hired from outside to save the day.

The Economist cited the “disproportionate publicity” that Carly received in her rocky tenure, making her a media star and synonymous with her company Hewlett Packard (particularly during the Compaq acquisition debacle) and ultimately contributing to her demise.

mayer

Almost DailyBrett wrote earlier about glamorous Yahoo! rock star Marissa Mayer, and her decision to pose horizontally for Vogue. The question was asked then, and asked again now whether we care as much about Yahoo! as we do about Mayer? Maybe the coming $15 billion – $16 billion IPO of Chinese digital retailer, Alibaba, will bring some attention back to 13.6 percent part-owner, Yahoo!

We should also not lose sight that Mayer came to Yahoo! from Google. Is there another glass cliff in the offing?

“Tesla is Elon Musk”

Last week, a CNBC talking-head analyst declared that electronic car innovator Tesla was in reality an ion-battery maker in drag.

CNBC anchor Bill Griffeth replied that Tesla is Elon Musk. Guess the same would apply to privately held, rocket maker SpaceX. According to a recent profile on CBS’ 60 Minutes, Musk devotes three days of his typical week to SpaceX, two days to publicly traded Tesla (NASDAQ: TSLA) and two days to his relatively new wife and five sons from his previous marriage.

Can Musk petition for weeks to be extended to nine days?

As a shareholder of Tesla and as a public relations counselor/commentator for three decades, Musk comes across as a good guy and relatively modest. He simply calls himself an “engineer.” Whether he likes it or not, he is first and foremost a technology rock star.

So what should Tesla, SpaceX and Musk do?

At a minimum, they all should be thinking about succession planning even though Musk is only 42 years young. The comparisons made by 60 Minutes and others, comparing Musk to Jobs, should be seen as both extremely flattering and downright scary.

Tesla and SpaceX seemingly have extremely talented corporate lieutenants. We need to see them and get to know them. Will they replace Musk in stature? No. Having said that, there will be a future of these companies after Musk, just as there was a future for Apple after Jobs.

muskstraubel1

For example we could learn more about Tesla’s chief technology officer JB Straubel, who rebuilt a discarded electric golf cart at 14-years young. Today, the Stanford grad in energy engineering is now tasked at building an affordable (e.g., $30,000) Tesla electric car with acceptable range.

The same will eventually be true for the leading rocket scientists (they really are rocket scientists) at SpaceX, particularly if Musk decides to take the company public.

The Tesla and SpaceX teams need to remember that running a company is not a sprint, but a marathon. To make it for the long-run and go deep into the playoffs, you need a seasoned team and a strong contributing bench.

http://www.amazon.com/Jim-Cramers-Get-Rich-Carefully/dp/0399168184

http://appleinsider.com/articles/13/03/27/briefly-steve-jobs-1996-return-to-apple-depicted-in-rare-set-of-photos

http://www.economist.com/news/business/21601554-why-female-bosses-fail-more-often-male-ones-glass-precipice

https://almostdailybrett.wordpress.com/2013/08/18/mayer-vogue-nasdaq-yhoo/

http://www.teslamotors.com/executives

 

 

 

 

“Steve Jobs was on the phone to the editor of Gizmodo, saying, ‘Give me my f…ing (iPhone 4) phone back…Our purpose is to get information out quickly according to our schedule, not according to his (Jobs’) schedule.” – Nick Denton, “Gawker Media” founder and owner.

iphone4

“If you guys (Winklevoss twins) were the inventors of Facebook, you’d have invented Facebook.” – Mark Zuckerberg as played by Jesse Eisenberg in the “The Social Network.”

“I took an oath to support and defend the Constitution. And I saw the Constitution was being violated on a massive scale.” – U.S. fugitive Edward Snowden to the SXSW Interactive Festival.

“Thou Shalt Not Steal. “ – From the 10 Commandments.

If someone broke into your house and stole your hard-earned cell phone, HDTV and precious jewelry with deep-sentimental value, what would be your reaction if certain segments of society actually cheered and applauded the perpetrator?

And would it be totally uncool, if you reported the theft to authorities and shared your suspicions about the culprit(s)?

Or would you just be expected to shake it off, grow a pair (as mumsy-in-law would say) and maybe attend a techy/music conference to cheer-and-hail the thief who stole your intellectual property? Would he now be your personal hero?

Maybe the issue is that certain people truly believe that intellectual property — especially IP researched, developed and safeguarded by government or corporate — doesn’t deserve protection at least in the eyes of those who detest and loathe the “military-industrial complex.” Besides they are way smarter than the rest of us anyway. Just ask them.

Watching the YouTube video and reading media reports of Snowden speaking from autocratic Russia with the U.S. Constitution as his backdrop to hundreds of cheering techies at the South by Southwest Interactive Festival (SXSW) in Austin, one is struck by the irony that Snowden is the ultimate “wanted” man as in wanted for espionage and outright theft of government property.

snowdenSXSW

And yet he is protected in Russia by Vladimir Putin. Yes, the very same Vladimir Putin who helped himself to Crimea. Oops…Almost forgot…Crimea voted overwhelmingly to “voluntarily” join Russia. Let’s see: Snowden steals from America; Putin defies America and many others as well. Got it?

Here is another irony: Steve Jobs is revered, particularly by those who never worked for him, as the greatest technology genius since Albert Einstein. But when the prototype of the iPhone 4 ended up in the hands of Gawker Media’s Gizmodo? Well that’s just tough, Steve. Sorry.

Is this IP-be-damned trend a natural outgrowth of Sean Parker and Napster when it came to music that was written, practiced and recorded, and then heisted, uploaded-to and downloaded-by hundreds of thousands at no cost? The members of Metallica didn’t think it was cool for thousands to pilfer their music, which they regard as their heavy-metal intellectual property.

And now there is even a political movement (die Piraten or the Pirates) in Germany, which basically contends that intellectual property, including the semiconductors, software, search engines, fiber-optic cables, PCs, wireless devices, satellites, which form the basis of the Internet are a basic no-cost human right. Forget about the literally billions that has been poured into governmental and corporate R&D, closing the “digital divide” takes precedence.

pirates

And those 10 Commandments that supposedly were handed down to Moses, including Thou Shalt Not Steal? Well, they are just so yesterday.

Working for a decade as the director of Corporate Public Relations for LSI Logic Corporation, I came to deeply appreciate the proprietary nature of the company’s library of silicon/software intellectual property building blocks (e.g., processors, memory, logic, I/O ports).

We built the first critical processors for Sony’s first two generations of the PlayStation. Without our intellectual property, which either had to be developed, acquired or licensed at great cost and effort, we would not have been in the game. As it turns out, the Sony PlayStation deal was one of the most celebrated design wins for American suppliers, right smack in the middle of a major trade dispute with Japan.

Our legal department constantly reminded us about the need to include the hard-earned ®, ™, and © icons. These are all forms of intellectual property protection, and draw their origins back to Medieval Venice. And today, they are the subject of breathtaking lawsuits and judgments, including Apple winning a $290 million patent infringement judgment against rival, Samsung. Steve Jobs was most likely smiling from heaven.

And speaking of heaven and hell. We were taught to simply don’t steal. And don’t smokescreen theft with deflection discussion of individual liberties and cloaking yourself in the U.S. Constitution. What belongs to you belongs to you. And what belongs to someone else belongs to someone else.

This concept seems so simple and straight forward. Right?

http://www.hark.com/clips/vjljkvbhwl-inventors-of-facebook-you-would-have-invented-facebook

http://en.wikipedia.org/wiki/The_Social_Network

http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/

http://en.wikipedia.org/wiki/Sean_Parker

http://en.wikipedia.org/wiki/IPhone_4S

http://en.wikipedia.org/wiki/Pirate_Party_Germany

http://en.wikipedia.org/wiki/Ten_Commandments

https://almostdailybrett.wordpress.com/2013/07/11/pr-advice-for-edward-snowden/

http://en.wikipedia.org/wiki/Patent

http://www.uspto.gov/trademarks/basics/definitions.jsp

http://www.usatoday.com/story/tech/2013/11/21/jury-awards-apple-290-million-in-patent-dispute-with-samsung/3644555/

 

 

 

 

Damn the Teleprompters!

Planes sometimes land at the wrong airport.

When we were kids we practiced huddling under our desks, if heaven forbid something really unpleasant was happening.

There is a reason every team has a backup quarterback.

And every good organization should have a Plan B, and maybe even a Plan C.

Anybody at Samsung ever heard of Murphy’s Law?

baystage1

What can go wrong, will go wrong.

Caca happens from time-to-time. Be prepared to deal with it.

Think of it this way: Prevention is as much a component of effective crisis communications as responding to an actual debacle.

Typing in the name, “Michael Bay” and “CES” into the Google search engine and the result is 21.7 million web mentions devoted to the producer’s viral walkout of the biggest gizmo trade show on the planet, The Consumer Electronics Show (CES) in Las Vegas, attended by 140,000 techies.

This public relations train wreck has become a metaphor for Samsung’s underwhelming recent financial performance. That is the conclusion of the stately Economist.

Comedian Tina Fey even made fun at Michael Bay and by extension, Samsung, at the Golden Globes.

Let’s face it, life is not perfect. Sometimes airplanes filled with passengers land at the wrong airport. Southwest Airlines is practicing crisis response today.

And to many, that is their definition of crisis communications being cool under fire and following the mantra: Tell the Truth, Tell it All, Tell it Fast. Move On. New Jersey Governor Chris Christie was practicing just that last week. Hopefully, the airline can take steps to ensure that its Boeing 737s always land at their intended destinations and move on.

The point here is that crisis communications is not just an after-the-fact exercise. Good crisis management is to take steps to ensure that what should be a victory does not turn out to be a viral defeat in our digital age.

Repeatedly watching the video of Michael Bay, one is immediately struck by his nervousness. The Transformers director/producer is clearly a guy, who likes to call the shots, to be in total control. He wants to be behind the camera, not in front of the lens.

baystage2

At CES, his performance right from the start was akin to someone walking on a tightrope. He clearly did not want to be there. If that was the case, why was he there? Yes, he fit into the marketing theme for Samsung’s new 105-inch curved ultra-high-definition television. (Personally, I am holding out for the 105-foot curved ultra-high-definition TV).  He may have been paid handsomely for his services.

Was it worth it, Samsung?

Bay was exhibiting all the signs of Glossophobia, combining the Greek words for “tongue” and “dread,” or fear of public speaking. Did Samsung put Bay through presentation training? And if not; why not? And if so, did the company practice what happens if the teleprompter goes down?

Let’s ask another question here: Why a teleprompter? It makes sense when POTUS delivers the nearly one-hour (or more) long State of the Union address. Why does one need a teleprompter to read to an audience? Why not engage in a conversation?

Some disdain PowerPoint or Prezi. Nonetheless Steve Jobs was a master of the format. Wearing his signature black turtleneck, jeans and tennis shoes and strapping on the lavaliere microphone, he confidently used each graphic as a prompt. He was obviously comfortable with the Apple message, after all he pretty much invented the technology (e.g., Mac, iPod, iPhone, iPad etc.). The Macworld audiences fed off of his energy. All was good at Apple’s marketing department.

jobskeynote

Having checked out more than a few trade shows and investor conferences, the audience is ultimately looking for and expecting information about a company’s products and how they fit into the corporate business strategy.

Does Michael Bay know any of these facts when it comes to Samsung? Or did Samsung just want him to lend his name and cool reputation and mindlessly read his company produced lines and depart stage left? Well, Bay departed stage left but not in the way that Samsung wanted.

Another question that comes to mind revolves around co-presenting Samsung exec John Stinziano, who had the opportunity to reassure Michael Bay and save the day. He made a feeble attempt to make it all better but in the end just punted the presentation.

Couldn’t Stinziano pick up the ball and make the presentation about the 105-inch curved  TV? In football parlance, the term is next guy up. In this case, the star attraction just left the building. This was no time for the deer in the headlights look.

To use even another metaphor, The Show Must Go On.

http://www.youtube.com/watch?v=R4rMy1iA268

http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-michael-bay-ces-slips-up-slinks-out-of-samsung-event-20140106,0,2153575.story#axzz2qIb9AJLg

http://www.today.com/tech/michael-bay-flames-out-stage-during-samsung-presentation-ces-2D11869413

http://techcrunch.com/2014/01/12/tina-fey-mocks-michael-bays-ces-bomb-at-the-golden-globes/

http://en.wikipedia.org/wiki/Murphy%27s_law

http://en.wikipedia.org/wiki/Michael_Bay

http://www.economist.com/news/business/21593488-south-korean-giant-has-lousy-start-new-year-fluffed-lines

http://www.cnbc.com/id/101331658

http://en.wikipedia.org/wiki/Consumer_Electronics_Show

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