Tag Archive: Brett Favre


Move over Gordon Moore, there is a new law in town: Digital is Eternal.

Intel Corporation co-founder Moore is famous for his 1965 “law,” stating that every 18-24 months the amount of capability/complexity that can be incorporated into a silicon piece of real estate doubles. The law is still applicable nearly two generations later and it explains how we can have ever-smaller devices (e.g. fourth generation cell phones with tons of apps) that are faster, quicker, more powerful and burn less power in doing so. It all adds up to the serendipity of the semiconductor business.

moore

A net effect of Moore’s law is the proliferation of the ones-and-zeroes that make digital possible. And with the global spread of digital technology comes the undeniable and inescapable fact that anything and everything that is rendered digital is there forever…and can come back to bite you. Digital is eternal.

Back in my analog days working in the California governor’s office in the 1980s, a frequent refrain heard in the corridors of the capitol was, “If you don’t want to read about it in the Sacramento Bee, don’t write it down.” The big fear at the time was copy machines, lots of copy machines. Members of the Capital Press Corps would soon be receiving white envelopes with no return addresses and inside of these envelopes were photocopied “good dirt.” This practice almost sounds quaint compared to today’s digital TMZ, Deadspin, National Enquirer world

Fast forward to the digital days of the Internet Bubble in which stocks rode the roller coaster up and the same thrill ride to the bottom, we heard another refrain, “Everything digital is discoverable.” Translated: A plaintiff attorney firm filing a strike suit against your company could, and most likely would, demand in the discovery process all corporation e-mails, notes, transcripts, documents, anything and everything even remotely relevant to the matter being litigated. And there was no excuse for digital data being routinely purged after an appropriate period of time; a judge would simply order a company to digitally comply regardless of the IT data recovery costs involved. No wonder so many cases were settled out of court to the delight of the strike suit firm.

Today, we live in the age of Google. The company’s name is no longer just a proper noun, but a verb as in “Google this” and “Google that.” What is being Googled in many cases is a person’s reputation and personal brand.

If you are Britney Spears, Paris Hilton, Kim Kardashian (you get the digital picture), money and attention is the draw; reputation is clearly secondary, if not tertiary. So a supposedly private sex tape or commando raid becomes public or pubic…or lack of pubic. Will they ever regret that their sexual escapades are permanently captured and literally viewed by millions all by means of digital ones and zeroes? Wonder if Brett Favre and/or Anthony Weiner have any regrets about digitally transmitting images of their respective junk?

Go ahead and “Google” Olympic Gold medal swimmer, “Michael Phelps bong” and 505,000 pages including the infamous stoned photos (first item) come rushing at you. Will the public remember his 16-gold medals or his famous bong pipe escapade? What is really sad is the bong pipe photo, which reportedly cost him millions in endorsements, will not only follow him to his grave, but actually will be a permanently black mark on his reputation beyond his grave.

phelps

“Some day that party picture is going to bite them when they seek a senior corporate job or public office,” said Don Tapscott, author of Grown Up Digital. “I think they should wake up now, and become aware of the extent to which they’re sharing parts of themselves that one day they may wish they had kept private.”

More than one person has labeled college as “Life’s last playground.” And as a teaching assistant, I run into students who are having plain old fun and enjoying their college years to the max. They should also keep in mind, whether they like it or not, that they are also in the midst of making a transition from being student to becoming a professional.

If a student is neck-and-neck with another student for an entry-level job and the employer Google’s both and finds a bong pipe, a drunken stupor or an inappropriate display for body parts that should be private on one student and none of the above on the other, who are they going to be inclined to hire?

And this cautionary note goes beyond the prospective work place and also includes a potential lover. In this era of Internet dating, it is routine for a partner-to-be to surf your reputation to determine if there any game-changing, unpleasant sides to your personal brand. What may be playful and fun to you, may be interpreted as showing a total lack of judgment.

In this era of smaller and smaller cameras and more powerful microphones, all for reasonable prices, it is better to think twice and to exert caution. My intent here is to not be an old-fashioned party pooper. Instead, I would like to ensure that student careers do not come crashing to earth, before they even have a chance to get launched into the professional stratosphere. 

http://en.wikipedia.org/wiki/Gordon_Moore

http://en.wikipedia.org/wiki/Moore%27s_Law

http://en.wikipedia.org/wiki/Michael_Phelps

http://www.google.com/search?sourceid=navclient&aq=4&oq=Michael+Phelps+&ie=UTF-8&rlz=1T4ADRA_enUS373US374&q=michael+phelps+bong&gs_upl=0l0l0l13120lllllllllll0&aqi=g4s1

Why are men their own worst PR enemies?

Why is it only a matter of time before the blood gushes out of our collective brains flowing due south and getting far-too-many of us into some really deep doo-doo?

Are we really just slaves to our Schlanges (pronounced shlongers as in the one-eyed shlonger)?

boa

Do any of us really understand the word, “Accountability?”

As we live in a society of quicker-and-quicker news cycles, what was the story that blew Donald Trump and his annoying hair-do, personality and penchant for the “F-word” off the pages (as if there are still pages)? The shooting of Osama bin Laden and the feeding of his remains to Indian Ocean sharks.

And as welcome as the Navy-Seal-Osama-bin-Laden story was to the world that news cycle passed so much faster than what most of us in the strategic communications choreography would have originally thought; it was short, very short.

What ended the universal attention of the Osama bin Laden commando raid was two Schlange-induced stories in rapid succession, the au-naturel rape attempt of New York Sofitel chamber-maid by former IMF-chief Dominique Strauss-Kahn; and the love child revelation by former California Governator AH-nold Schwarzenegger, and the related divorce proceedings by Maria Shriver.

Were we really that surprised? To some extent, yes; and to some extent, no.

What was surprising was that Mssr Dominique, one of the most powerful men on the planet, staying in a $3,000 per night suite, couldn’t have just followed the lead of so many of his countrymen and rented a discreet happy ending?  If so, he would have simply tucked his Schlange back into his pants, settled into his first class seat on Air France, continued to try to bail out Greece while setting his sights on Nicolas Sarkozy.

In AH-Nold’s case you ask why someone so fortunate to be married to filet mignon, would take such a huge gamble with skirt steak in the form of domestic help that lives in a monopoly house on a God-awful Bakersfield cul-de-sac?

The females of the species, who has been shaking their collective heads for years and years, are just thinking this is more of the same. This time it is Dominique and AH-Nold. Before it was Eliot. It was Hugh Grant. It was Tiger. It was Bill and Monica. It was Al and the masseuse. It was John Edwards and Rielle. It was Larry Craig and the bathroom stall. It was Brett Favre and his sexted Schlange. It was… (Add your favorite notorious Schlange story here).

Which brings up the next question: Do we really subscribe to the so-called biological imperative that men must spread our seed far-and-wide, across hill-and-dale, from sea-to-shining sea, across the fruited plain to fertilize as many eggs as we possibly can? To borrow an oft-repeated contention in another context, are we simply born this way?

If we subscribe to this notion then we have to come to the next logical conclusion, and that is that men are victims of our biology. We really cannot control what we do. Could this contention that my Schlange made me do it be the 21st Century version of the “Twinkie” defense? Are men simply helpless in subservience to our Schlanges?

What about that organ in between our ears as opposed to the one in between our legs? What about accountability? What about integrity? What about discipline? Didn’t Vince Lombardi say that there is something in good men that yearns for discipline?

And you wonder why the PR profession is being taken over by women? Are they perfect? Ask virtually any woman if she is perfect, and a litany of real or perceived faults will in most cases come flowing out…and that is refreshing.

Alas, for men our misadventures on behalf of our beloved Schlanges will inevitably keep marching on. One related PR debacle will follow another. Eighty-five year-old Hugh Hefner will marry (his third) 25-year-old former Playmate Crystal Harris on June 18. Hugh spared men from having to wonder what Crystal will look like on her wedding night. Now we can simply join with women in wondering what the dress will look like.

http://www.guardian.co.uk/world/2011/may/19/dominique-strauss-kahn-resigns-imf

http://www.thedailybeast.com/blogs-and-stories/2011-05-17/arnold-schwarzeneggers-love-child-bombshell-why-maria-shriver-left/#

http://www.people.com/people/article/0,,20454258,00.html

 

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