Tag Archive: Camp Pendleton


mayer

According to CNBC.com, the unscientific polling of online respondents runs 60-40 percent in favor of Marissa Ann Mayer’s horizontal glamour photo in the latest edition of Vogue.

Keep in mind that result still represents a healthy percentage, who question the decision of the telegenic blonde ex-Google executive, now President and CEO of the Sunnyvale-based web-portal, search-engine provider, Yahoo!

No one would deny that Mayer, 38, has the discretion to make herself available for the photographers and writers of the renowned fashion magazine Vogue. The questions that come to mind concern the timing and the impact on the Mayer and Yahoo! brands.

Taking a gander at Mayer’s feet slightly above her head Vogue photo spread, one may be reminded of Bill Clinton’s eye-brow raising, open-legs 2000 cover shot for Esquire, rekindling memories of Bill, Monica and Kenneth Starr.

How many other publicly traded company CEOs would be invited by Vogue to pose in a horizontal fashion? What subliminal messages are being sent, particularly in a predominant Silicon Valley engineering culture? Talk about tongues wagging at the water cooler and the inevitable social media chat.

Maybe that is what this gambit is all about?

Let’s face it: The music had stopped playing for Yahoo! Even though Mayer has been able to raise Yahoo’s share price by 74 percent to $27.35, drive market capitalization and acquire Tumblr, the world does not speak of Mayer’s company in the same fashion as it does for Apple, Salesforce, Amazon, LinkedIn, Netflix, Facebook and of course her biggest rival, Google.

Having said that, there is no doubt the tech community is talking about Mayer. For Vogue, the editors are following the tried-and-true axiom: Sex sells. Is Yahoo! about sex or about technology?

And what is the paramount brand: Yahoo! or Mayer?

There is always a danger that is associated with the imperial CEO and the company becoming an interchangeable brand…or worse, the CEO is the brand. Oracle is Larry Ellison. Sun Microsystems was Scott McNealy. Apple was Steve Jobs. Hewlett-Packard for six years became Carly Fiorina.

There was Carly, Carly and still more Carly.

Has $117 million (over five years) Marissa become a more beautiful-and-fashionable version of Carly? Carly and HP became synonymous in that order with disastrous results. To this day, Hewlett-Packard has never recovered from the Carly era complete with the ill-advised and divisive acquisition of Compaq Computer as the PC market was maturing and stalling.

What happens to Yahoo! if something (heaven forbid) happens to Marissa? Do we lose interest in Yahoo!? Who else matters at Yahoo!? Is Marissa grooming a successor and a deep bench? Will she also be invited to pose horizontally in a Michael Kors dress?

In public relations, timing is everything.

Mayer has been on the job for only 13 months. She already delivered her new son, Macallister. She took off two weeks for maternity leave, built a nursery right next to her office and earned the rhetorical slings and arrows treatment usually reserved for Republicans from the always kind-and-considerate, Maureen Dowd of the New York Times.

She is just now getting into her groove. Shouldn’t she spend more time driving revenues and promoting profitability at the also-ran, search-engine provider, Yahoo!, before venturing off into the high-fashion world of Vogue? Her main competition is her former employer, Google. What’s worse is Google has become of the few companies that is actually a verb as in “Google this!” or “Google that!”

She is described by CNBC as “successful, strong and beautiful.” Still one must ask: Has she done enough for Yahoo!? Is her star rising faster and higher than Yahoo!? Is there a danger here?

One thing is certain when it comes to the media; the beast is the direct opposite of the U.S. Marine Corps. The folks at Camp Pendleton are renowned for breaking you down and then building you back up. The media specializes in building you up and then quickly bringing you down to earth in an unceremonious fashion.

Carly has first-hand experience when it comes to a Silicon Valley CEO ascending into the stratosphere and then crashing in the desert.

There are many, who will not celebrate Mayer’s celebrity. They will engage in Schadenfreude, when the inevitable bumps in the road ensue for Mayer and her company.

Maybe her company still matters.

And hopefully she didn’t peak to early.

Did the blood rush to her head when she posed with her heels elevated above her?

http://www.cnbc.com/id/100968027

https://almostdailybrett.wordpress.com/2011/07/21/what-happens-when-the-music-stops/

http://www.prdaily.com/Main/Articles/15083.aspx

http://en.wikipedia.org/wiki/Marissa_Mayer

http://www.usatoday.com/story/tech/2013/08/16/marissa-mayer-yahoo-ceo-vogue-magazine-profile/2647691/

http://www.yahoo.com/

http://pressroom.yahoo.net/pr/ycorp/marissa-mayer.aspx

http://en.wikipedia.org/wiki/Carly_Fiorina

http://guestofaguest.com/things-we-love/our-favorite-retro-remakes-6-iconic-photo-recreations&slide=5

http://www.nytimes.com/2013/02/27/opinion/dowd-get-off-your-cloud.html?_r=0

http://www.cnn.com/2013/08/20/living/marissa-mayers-vogue-photo-women/

Maybe the Heisman Trophy is not good enough for Matt Barkley?

Ditto for winning the National Championship and being the first pick in the 2013 NFL Draft?

Considering his works and deeds on-and-off the field (are there holes in his hands and feet?), maybe he should be canonized as a saint?

You say that someone must be deceased before he or she can be canonized? Details, details.

My point here is that the slovenly and slobbering media coverage has been uniformly glowing to the point it is already way beyond the point of being over the top. Does Barkley walk on water? Does he change water into wine? Does he part the friggin’ Red Sea?

NCAA Football: San Jose State vs USC SEP 5

There are … count em … 2.38 million Google results about Matt Barkley. He is on the cover of Sports Illustrated. Lindy’s chronicled Saint Matt leading 15 of his teammates heading off to Haiti last May to help the needy. He is a devout Christian. He passed up NFL riches this year to come back and save USC for one more year. Who needs Mother Teresa?

Playboy described him as the “Golden boy.” Mater Dei Matt would probably ask: “Playboy? What is Playboy?”… He really doesn’t want to know.

As I attempt to rationalize the 24/7/365 ESPN coverage of Matt Barkley with some sort of semblance of sanity, please understand that I actually graduated from USC with a degree in Broadcasting Journalism way back in the prior century, 1978. I have a very soft place in my heart for the Trojans, “Conquest,” the Song Girls and Traveler.

At the same time, I am free of the Southland’s polluted inversion layer which seems to cause people stuck on LA freeways to expect nothing less than annual national championships and Heisman Trophies.

As a public relations instructor, Master’s degree recipient and two-decade-plus football season ticket holder at the humbler University of Oregon, I have seen Barkley play live three times against the Ducks. Last year, Barkley torched Oregon for four touchdowns and one pick and 323-yards as the Trojans hung on 38-35 at Autzen Stadium in Eugene.

The previous year, Barkley’s stats were not so divine. He threw one touchdown and two picks (269 yards) against Oregon as the Ducks won 53-32, prompting Trojan fans to take early flight from the Los Angeles Mausoleum.

In Barkley’s first visit to Autzen in 2009, Barkley threw two touchdowns and one pick for 187 yards in a 47-20 frightening Halloween night loss to Oregon.

If you are scoring at home, these results translate into a career 1-2 record (7 TDs and 5 Picks) for Barkley vs. Oregon. He has the opportunity on November 3 back at the LA Mausoleum to even the score. And yet, there is this unprecedented Matt Barkley hyperventilation and histrionics emanating from the foaming-at-the-mouth sports media.

Let’s assume the awarding of the Heisman Trophy, the National Championship and the first pick in the 2013 NFL draft are all administrative acts as it applies to the over-celebrated Matt Barkley. What’s the logical next step?

Only one “person” has ever ascended into heaven and as the Good Book says; he was the son of God. Is Barkley the second son of God? That may be even too much for Matt Barkley.

assumption

How about the second Assumption? The Blessed Mary was assumed into heaven where she now hangs out with Ronald Reagan, Vince Lombardi and Steve Jobs. Why shouldn’t Barkley be the first male to be assumed into the heavens? He could get to know St. Peter on a first name basis.

Besides injecting some humor into Barkleymania, there is a reality here that he should remember: The media is the opposite of the Marine drill sergeant at Camp Pendleton. The Marines beat you down and then build you up as a Marine. The media can build you up as they have done Matt Barkley, but they would rather tear you down and spit you out.

Ask Tiger Woods, if you don’t believe me.

Always be on your guard, Mr. Barkley. Always be on your guard…even if you are assumed into heaven. There are critics everywhere, even there.

http://en.wikipedia.org/wiki/Canonization

http://www.motherteresa.org/

http://en.wikipedia.org/wiki/Ascension_of_Jesus

http://en.wikipedia.org/wiki/Assumption_of_Mary

http://en.wikipedia.org/wiki/Matt_Barkley

http://articles.latimes.com/2012/aug/15/sports/la-sp-0816-usc-football-20120816

%d bloggers like this: