Tag Archive: Carroll T. Bateman


There is nothing more exhilarating than to be shot at with no result.” – Winston Churchill

There are non-traditional students, and then there are non-traditional students.

Some naturally freak over the stress of an upcoming test or an overdue paper. A precious few shudder at the memory of being shot at by a determined enemy with lethal force.

For the latter – Army, Navy, Air Force, Marine and Coast Guard veterans – the transition from a structured military life (some include actual combat experience) to less orderly college campuses can be incredibly daunting. Throw in Post-Traumatic Stress Disorder (PTSD) and one really gets the picture.insleeproc

We may all say the right things about supporting our veterans, and salute them for their service. More importantly, do we as a society take the quality time to help them in making the difficult transition back to civilian life — including college — after years of utter boredom interrupted by bouts of sheer terror?

The Public Relations Student Society of America (PRSSA) each year sponsors a Bateman case-study collegiate public relations competition pitting campuses across the fruited plain against each other. It may not be the equivalent in the public’s mind as the Rose Bowl or March Madness, but the work striving for that “One Shining Moment” is just as intense.

This year’s PRSSA-chosen subject is the plight of student veterans. For five dedicated-and-talented public relations majors at Central Washington University, it meant choreographing from scratch an entire earned-and-owned communication platforms campaign, focusing prime-time attention on these student veterans.

Starting In the Future and Working Back to the Present

Central Washington University’s Bateman team met for the first time last fall. The PRSSA’s rules are explicit; there is absolutely no jumping the gun. All campaigns cannot begin before February 15 and the must end by March 15.

Finis. Endo Musico.DSC02459

For CWU Bateman leader Sarah Collins (in blue) and her team from left-to-right, Nicolette Bender, JoAnn Briscoe, Jasmine Randhawa and Travis Isaman, they essentially planned out their own military-style campaign, apropos for the subject of student veterans.

Knowing the Ides of March is the stopping point (except for post-campaign evaluation), the Bateman team meticulously planned all the steps along the way that led to a successful week on campus and off, saluting student veterans.

In fact, Washington State Governor Jay Inslee declared the past seven days as “Student Veterans Week” in the Evergreen State.

This gubernatorial recognition did not happen by accident. Here is the list of major events:

Monday, February 29: (Leap Day) Resource Fair for Veterans and their families was featured on campus.

Tuesday, March 1: A five-participant “Experience Panel” was conducted, causing Almost DailyBrett to ponder whether we truly appreciate our veterans, who risked their lives for us.

Wednesday, March 2: Students were encouraged to sign a gigantic “I Support SV” placard at the Student Union and Recreation Center.

Thursday, March 3: The “Unheard Voices” concert was held, commemorating prisoners and war and missing in action.

Friday, March 4: The capstone was the Student Veteran Art Exhibit at the artist/Marine John Ford Clymer Museum, coinciding with Ellensburg’s “First-Friday” art walk. Drawing special attention was Navy vet David Sturgell, artist Kaitlyn Farr and the “subject” for the art, 80-pound bulldog, “Daisy.”DSC02456

Thinking the War Is Over

“You can be supportive or you can be supportive” – Navy veteran David Sturgell

Listening to the vets participating at the “Experience Panel,” one was floored by the stat that only 7 percent of Americans have dawned the uniform, and only 1 percent have experienced combat.

Student Army vet Wesley King lamented that many in our population believe the conflicts in Iraq and Afghanistan are over. Navy veteran David Romero reminded the audience that 15 years after 9/11, we as a nation are still engaged in the troublesome Middle East.

The veterans told stories of shifting from the ultimate regimented society to the largely undirected world of colleges and universities. There is PTSD and fights with Jack Daniels and other intoxicants.

“Some stress over a test,” said King. “At least you are not getting shot at.”

“Sometime, I would just sit in the back of library, just to be alone,” said Army vet Calvin Anderson.

“We (King and Anderson) would drink all day,” said King. “There was no structure in our lives. We finally stopped drinking, when we got a cat.”

The veterans expressed concern about the lack of mental health professionals, but were grateful for the support of fellow students.

Their stories deserve to be told. The Central Washington University Bateman team has done its duty to salute these veterans and tell their stories, and tell them well using as many conventional and digital outlets as they can find.

Let the chips fall where they may …

http://www.brainyquote.com/quotes/quotes/w/winstonchu100445.html

http://prssa.prsa.org/scholarships_competitions/bateman/2016timeline.pdf

http://prssa.prsa.org/news/national/news/display/1402

https://www.facebook.com/groups/792093870903952/

https://almostdailybrett.wordpress.com/2013/12/19/the-courage-to-succeed-as-non-trad-students/

https://almostdailybrett.wordpress.com/2014/03/04/launching-a-second-career-2/

http://www.clymermuseum.com/

http://www.webmd.com/mental-health/post-traumatic-stress-disorder

http://www.governor.wa.gov/

 

 

 

 

 

 

 

When it comes to collegiate competitions, most would be inclined to think of the college football playoff and the national championship game.

Or how about “March Madness” and the “Final Four” … or even “The Frozen Four”?

Probably no one knows about the (Carroll J.) Bateman competition, established more than four decades ago by the Public Relations Student Society of America (PRSSA).DSC01384

Even though Bateman draws far less attention … if any … than NCAA football and basketball, the competition is just as intense and success requires working well in a team setting for eight months or longer.

This point is magnified when every student today seemingly has his or her nose buried in a cell-phone screen. Some would contend that mobile technology and the explosion of “apps” has retarded our ability to communicate, let alone getting along well in a group setting. Sounds like a good subject for a future strategic communications blog post. Hmmm …

This point brings the author of Almost DailyBrett to the five members of the Central Washington University (CWU) Bateman team: (left to right in photo) Aubree Downing, Robyn Stewart, Madalyn Freeman (team leader); Masey Peone and Silver Caoili. As Millennials, they get it when it comes to social, mobile and cloud, but they have also demonstrated an increasingly rare characteristic: the remarkable ability to always get along and work well as a team.

“Don’t Let The Door Hit You On The Backside … “

Having spent almost 15 years in Silicon Valley, yours truly knows how one disagreeable-and-detestable personality can become a cancer in any organization no matter the level of talent.

And when that person voluntarily (or involuntarily) decides to move on to another opportunity or to spend more time with his or her family, there is the obligatory going away party. Do you really want to go to this send-off? Well no, but in most cases you attend and say nice things even though you really don’t mean it.

In a few egregious cases, there are “going away” parties for former colleagues, who have already departed. To top it off, the person in question is not invited.

The reason for this digression is to point out how important it is to be a team player, and not only to “manage up” to superiors but to co-exist with colleagues and treat subordinates with respect and understanding.

Even though Almost DailyBrett is a tad biased, I am nonetheless floored by how well the CWU team worked together virtually every day for the past 240+ days to advance the university’s proposal to the deciders at PRSSA. They have set a standard that will be difficult for future CWU Bateman teams to match, let alone exceed.DSC01394

Your Home Matters: Affordable Housing Fair 2015

Each year, the best-and-the-brightest at PRSSA decide upon a subject for the participating university Bateman teams located across the fruited plain. This academic year drew a germane, timely subject: Home Matters and the compelling need for affordable housing.

Our five-team members after going back-and-forth for hours, embarked on a comprehensive conventional/digital campaign that was manifested (but not ended) Saturday with the “Your Home Matters: Affordable Housing Fair 2015” in Ellensburg, Washington.

What was particularly exciting was to witness the community involvement, spurred by our team, including the host of the fair: Mandy Hamlin of Allstate Insurance. The participants featured some big names including: Umpqua Bank, Coldwell Banker, Habitat for Humanity, HopeSource, Knudsen Lumber and the Kittitas Yakima Valley Community Land Trust.

Not bad, not bad at all.

There was even an opportunity for kidlets to draw on tiles to give input as to what “home” means to them. Considering that Baby Boomers may be the first generation to procreate offspring that may never have the opportunity to own a home (e.g., Bay Area, SoCal, New England, Mid-Atlantic, SeaTac … ), then “Home Matters” must extend to doable rents to go along with achievable mortgages. It also applies to reasonably priced, sustainable and environmentally friendly building materials.DSC01387

Having worked on close-knit teams in the California Office of the Governor, a publicly traded company and an international public relations firm, your author knows that a public relations team must be able to address conflict without making it personal. Some do well in this environment, and others … well they don’t.

Pettiness and childish name calling should be left to the sandboxes of yesteryear with their Tonka trucks. Today, our august communications segment needs public relations professionals that can not only access information from the screen of a cell phone, but also get along and produce results.

There are at least five students in Ellensburg, Washington who can do just that.

http://prssa.prsa.org/scholarships_competitions/bateman/

http://prssa.prsa.org/about/

http://prssa.prsa.org/about/PRSA/

http://www.cwu.edu/communication/

 

 

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