Tag Archive: Chris Wallace


How would you like to hold a thankless job in which your boss loathes the media, the media in turn hates your boss, and you’re stuck in between?

To top it off, the White House press secretary is never good enough to satisfy all of the internal and external critics. There is also one “critic,” who is the most equal of all and demonstrates all the signs of being insatiable.

Deputy White House Press Secretary Sarah Huckabee Sanders holds the daily press briefing at the White House in Washington, U.S. July 11, 2017. REUTERS/Jonathan Ernst

Former Trump press secretary Sean Spicer just did Sarah Huckabee Sanders and by extension the entire nation a huge favor. He quit.

Please don’t let the door hit you too hard on the backside, Sean. You were overmatched for the job from day one. The only one who is crying is Melissa McCarthy of SNL.

As a former press secretary, albeit for a mere state (California), the author of Almost DailyBrett understands the pressure associated with being a message developer and voice for the administration, simultaneously charged with the caring, comforting and nurturing of the Capital Press Corps.

One of the major surprises in your author’s three-decade career in public relations is the inconvenient fact the majority of communications practitioners – particularly at PR firms — never come in contact with a living, breathing reporter/editor/correspondent.

These august professionals may talk a great game, but they literally run for cover when it comes time for on-the-record, stakes-are-high dialogue. Gasp … they  actually may be quoted/misquoted.

Standing Behind the White House Media Podium

Still remember sitting in the White House media center watching Ronald Reagan’s deputy press secretary Larry Speakes conduct the morning briefing with elite media — Helen Thomas (UPI), Sam Donaldson (ABC), Lesley Stahl (CBS) and Chris Wallace (NBC) — all sitting in the first row.

Serving as press secretary for the nation’s chief executive with a target on his or her back is the pinnacle of public relations. You have to be offensive without being offensive. Humor is a huge plus. Institutional knowledge is vital. Most of all you must instinctively know when to punt (e.g., “I don’t know”), buy time, and come back with a winning answer, which separates the enduring press secretaries with those who hide in the bushes.

Presidential press secretaries used to be an old boys club: Pierre Salinger, Ron Ziegler, Jody Powell, Speakes, Marlin Fitzwater, George Stephanopoulos …

Huckabee Sanders is now the third woman to hold the title of White House Press Secretary, serving as a lead on message development and delivering the daily briefings to the carnivorous media. Dee Dee Myers (Clinton, 1993-1994) was the first, Dana Perino (W. Bush, 2007-2009) was the second, and now Sarah Huckabee Sanders.

Perino in her open-advice-to-Sarah-Huckabee-Sanders column implored her to embrace and enjoy the job, actually being thankful for the opportunity to serve.

As a woman, Sarah Huckabee Sanders, 34, has already been viciously attacked for her appearance by Daily Beast columnist Ira Madison III. Madison tweeted that Sanders was a “butch queen first in drags at the ball.” Madison the Third later retracted the tweet and apologized, but his misogynist and homophobic digs have already left their mark.

To her credit, Huckabee Sanders has not overreacted to this insult. She knows more of the same, if not worse are in the offing. Think of it this way: she seems to be a natural for the job. After all she is the daughter of former Arkansas Governor Mike Huckabee, and the contact sport of politics is not new to her.

Huckabee Sanders also understands that more heavy lifting is required for a Republican press secretary than those holding the same job for a Democratic incumbent. The media tilts heavily to the left, and appears in most cases to be incapable of being fair and objective to President Trump.

Life is not fair. Translated; the magnified challenges of this awesome responsibility under fire on an uneven playing field also provide tremendous opportunities for Sarah to distinguish herself as a good/great press secretary.

If Huckabee Sanders can turn the temperature down even just a hair, introduce a greater sense of professionalism to the White House briefings (e.g., turn the cameras back on) while at the same time, serving as an impassioned advocate for her boss and the administration, she will have done a great service to the nation.

More power to you, Sarah.

http://www.foxnews.com/opinion/2017/07/26/dana-perino-advice-for-sarah-huckabee-sanders-from-one-female-press-secretary-to-another.html

https://www.youtube.com/watch?v=sbpUcfpbnrs

https://en.wikipedia.org/wiki/Sarah_Huckabee_Sanders

http://www.washingtonexaminer.com/two-of-three-female-white-house-press-secretaries-worked-for-republican-presidents/article/2629496

https://www.wsj.com/articles/how-long-can-the-trump-tumult-go-on-1501106914

https://almostdailybrett.wordpress.com/2017/05/21/has-the-media-reached-the-point-that-it-can-never-cover-trump-fairly/

 

 

 

 

 

 

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“The Trump-less debate proved the Donald right … While more than 24 million people watched the first GOP presidential debate on Fox, just 12.5 million watched this one.” – Chris Cillizza, Washington Post

From a public relations and long-term reputation standpoint, which is better?

  1. Caving into Mr. CombOver and jettisoning Megyn Kelly as a GOP debate moderator for the benefit of ratings?
  2. Retaining Kelly as a moderator, even at the expense of a Donald Trump debate boycott and the obvious sacrifice of literally millions of viewers?megyndonald

Whichever course Fox News’ boss Mr. Warm-and-Fuzzy Roger Ailes chose, there was going to be criticism and impassioned finger pointing. It was a simply a no-win situation for Fox News, regardless of the decided course of action.

Fox News chose Option 2: Standing behind Kelly, journalistic principle and calling Trump’s debate-boycott bluff.

Almost DailyBrett must also take a stand on this question: Allowing any politician, no matter how demagogic, influential and wealthy, to dictate coverage by any network sets a horrible precedent and worse yet: The decision is indefensible.

Besides … love it or loath it … cable news ratings leader Fox News will be around longer than Donald Trump. The network claims it is “fair and balanced.” Whether one agrees with this moniker or not, how can Fox News stand behind this motto if a billionaire bully dictates journalistic standards?

Tit in a Ringer?

“Katie Graham’s gonna get her tit caught in a big fat wringer if that’s (slush fund story) published.” – Nixon Attorney General John Mitchell

Do you think Richard Nixon wanted Bob Woodward and Carl Bernstein of the Washington Post to be fired during the height of the Watergate scandal? Nixon’s Attorney General John Mitchell even warned he would put Post publisher Graham’s “tit in a ringer.”postgraham

The Post was properly saluted by the journalism profession for sticking to its proverbial guns in the 1970s. Woodward and Bernstein’s “All the President’s Men” (both the book and the movie) and “The Final Days,” celebrated the Pulitzer-Prize-winning coverage by the Post.

So why not even some modicum of acknowledgement of the courage of Fox News, even at a network loss of upwards of 12 million viewers? Almost DailyBrett is not suggesting an equivalency between the Watergate coverage and Donald Trump debate boycott other than to state that both required courage.

What’s ironic is at least one or more Washington Post pundits (and presumably other media as well) are leading the criticism of Fox News’ decision to back Kelly and suffer the ratings hit as a result of Trump’s petty-and-childish debate boycott.

Who Is the Real Loser?

“Slinking away from an accomplished journalist who might ask a tough question is lame and makes the blustering, bullying real estate mogul look weak and petulant. This could permanently damage the perception that he’s strong and fearless.” – Presidential Campaign Manager Karl Rove

There are some who are taking Donald Trump at his word: He boycotted last Thursday’s debate because of Kelly’s tough questioning at the August 6 debate, asking him to respond to charges that he is a misogynist.

There are others who contend he played it safe, especially when word leaked out that Kelly and her two other moderators Bret Baier and Chris Wallace, were planning on interjecting Tim Russert-style “got-ya” videos into the debate questioning.  Last Thursday’s debate featured the toughest questions of the seven Republican and four Democratic debates to date.trumpailes

And then, there is the distinct possibility the threatened boycott had nothing to do with Kelly, but really boiled down to two-little boys in a sandbox (e.g., Trump and Ailes) contesting who had the biggest Tonka truck.

It will be interesting to note whether Trump’s pettiness will cost him in the Iowa Caucuses this evening. If so, a national wave of Schadenfreude may ensue.

For the Fox News PR department, it is far easier to stand-up for Vanity Fair cover-subject, Megyn Kelly and more importantly, journalistic principles, than to rationalize backing down to Donald Trump.

When in doubt: Think long-term reputation over short-term benefit.

https://www.washingtonpost.com/news/the-fix/wp/2016/01/28/winners-and-losers-from-the-7th-republican-presidential-debate/?wpmm=1&wpisrc=nl_headlines

http://www.wsj.com/articles/trump-ducks-an-iowa-opportunity-1453938984?mg=id-wsj

https://www.washingtonpost.com/news/the-fix/wp/2016/01/28/the-real-reason-donald-trump-is-skipping-tonights-fox-news-debate/?tid=a_inl

https://www.washingtonpost.com/news/the-fix/wp/2016/01/29/megyn-kelly-is-a-very-good-debate-moderator-heres-proof/?wpmm=1&wpisrc=nl_evening

https://www.washingtonpost.com/opinions/who-had-the-worst-week-in-washington-foxs-roger-ailes/2016/01/29/0b863796-c693-11e5-a4aa-f25866ba0dc6_story.html?wpmm=1&wpisrc=nl_popns

http://www.economist.com/node/699638

http://www.vanityfair.com/news/2015/12/megyn-kelly-fox-news-cover-story

https://www.washingtonpost.com/blogs/right-turn/wp/2016/01/31/will-trump-ever-debate-again/?wpmm=1&wpisrc=nl_opinions

 

 

 

 

 

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