Tag Archive: Christian Democrats


Has the global image of Germany changed for the better?

Is the Feminization of the Fatherland, complete?

Has the nation’s brand been revitalized through softening?

And is Germany’s image stronger as a result?

Consider the remarkable optics of new Defense Minister Annegret Kramp-Karrenbauer sitting with incoming European Union President Ursula von der Leyen and Kanzlerin Angela Merkel. The modern image of Deutschland above may indeed constitute the pinnacle of Germany’s 1945-2019 Public Relations Miracle (Öffentlichkeitsarbeirtswunder). 

These three Frauen hail from Germany’s moderate-conservative Christian Democratic Union (CDU) with its strong emphasis on free market capitalism and memberships in the European Union (EU) and NATO.

Compare the perception of these women, leading today’s Germany with three muscular populists in America, Britain and Russia with Messrs. Boris, Donald and Vladimir.

Which image inspires stability, confidence and security and which precipitates concern and worry?

Is Almost DailyBrett openly suggesting that a nation’s brand is benefited by simply putting women in charge?

Your author mentioned on more than one occasion that he is proud that his lifelong voting record is and will always be Clinton-free, both Bill and Hillary.

America’s Mother in Law Hillary will never be favorably compared with Germany’s “Mutti” (Angela Merkel).

Britain’s “Iron Lady” Margaret Thatcher certainly did not soften the U.K.’s brand in the 1970s/1980s, but she was the right woman at the right time.

Thatcher was not warm and fuzzy, and certainly recorded low scores on the “likeable” scale. The “likeable” question was posed with Hillary candidacies, and now with Elizabeth Warren. Drinking a beer on a poorly shot video probably will not solve this issue.

In contrast Angela Merkel in her portrayal as a solid reassuring leader, ran a re-election campaign based upon the concept of Germany safely in “Mutti’s” hands.

Does Image Softening Lead To Brand Weakening?

Some may be tempted to equate feminization and softening with brand weakness. Almost DailyBrett couldn’t disagree more.

Angela Merkel has learned and demonstrated her ability to parry the rhetorical thrusts of über competitive males, particularly Vladimir Putin, Donald Trump and soon Brexiteer Boris Johnson. Far friendlier are her relations with France’s ambitious Emmanuel Macron, who is attempting to pull France even with Germany when it comes to the European Union’s governing duopoly.

Is there a nation on this planet that has placed its national defense of not just one talented woman, but two? Before leaving for her new post as president of the European Union, Ursula von der Leyen served as Germany’s Verteidigungsministerin (defense minister). Her successor? The aforementioned CDU party leader and heir-apparent to Angela Merkel as Chancellor, Annegret Karrenbauer-Kramp.

The images of these two women reviewing a military honor guard are striking, coupled with the knowledge that Germany’s Sicherheit is as certain as ever.

As discussed by Almost DailyBrett, a nation can demonstrate “hard power” by the traditional means of its economy and military. Germany’s 4th largest GDP of $4.14 trillion and its greatly reduced military for obvious reasons, still matter.

Germany’s “soft power” represents the projection of a country’s culture, language and elements in demand by all countries (e.g., image, success, brand names). For Germany, these elements include its engineering prowess, four World Cup wins in Fussball, and legendary names such as Daimler Benz, BMW, Siemens and Bayer.

Can the Feminization of the Fatherland also be included in the elements of Germany’s soft power? There is zero doubt the presence of confident, measured, competent and talented women at the helm of its leadership represents a new way to approach the German brand and image.

What can other nations learn from Germany’s softening and strengthened global brand?

https://almostdailybrett.wordpress.com/2011/06/24/feminizing-the-fatherland/

https://almostdailybrett.wordpress.com/2017/08/22/morning-in-germany/

https://countryeconomy.com/gdp/germany

https://almostdailybrett.wordpress.com/2017/04/02/does-the-usa-need-its-own-soft-power-goethe-institut/

 

 

 

“ … The old divide between left and right is growing less important than a new one between open and closed.” – The Economist, March 4, 2017

During the Cold War, the communism vs. capitalism divide was referred to as a contest of wills between “East and West.”

Even today, we use directions to describe the dangerous world of dark-and-foreboding North Korea and the bright lights of cosmopolitan-industrial powerhouse South Korea.

For more than 100 years, there were the Democrats from the left (e.g., Franklin Delano Roosevelt) and Republicans from the right (e.g. Ronald Reagan).

Reagan just turned over in his grave.

Reagan will be forever remembered for his controversial call, “Mr. Gorbachev, tear down this (Berlin) wall.” The eternally optimistic Republican president embraced neo-liberal open markets, globalization and free enterprise.

In contrast, Reagan’s “Republican” successor Donald J. Trump wants to build a wall. He implores American governments and businesses to his brand of populism, calling for them to “buy American” and “hire American.” There is open talk of “border adjustment taxes,” a taxing concept which would be an anathema to Reagan.

Against this backdrop, guess who is coming to visit The Donald this Tuesday? Frau “Open” (Offen) Angela Merkel, the chancellor of the nearly $300-billion world’s largest account surplus, export-powerhouse Germany.

Making the proceedings even more tender and sensitive is the fact that Americans buy 107 billion Euros worth of German goods each year, while Germans purchase 57 billion of American output per annum.

Translated: Americans consume German cars (e.g., BMW, Mercedes, Audi, VW) and down German beer, while Germans favor their own automotive companies and refuse to drink “dishwater” (e.g., Anheuser Busch products).

Using old thinking, one would conclude that moderate-conservative Christian Democrat Angela Merkel would be to the left of a right-wing Republican president. Instead, we need to recalibrate how we view our divided world with Merkel serving as the neo-liberal (open) and Trump as the isolationist (closed).

Global F.U. Votes?

“Trump’s election is going to be the biggest ‘fuck you’ ever recorded in human history — and it will feel good.” – Liberal film-maker Michael Moore.

International public relations pros, journalists, pundits and campaign managers need to change their ways of thinking. Left vs. right used to be so simple – oh so simple. Those thoughts are no longer operative as a populist “Human Molotov Cocktail” took over the Republican Party and the White House and dared the party (and Wall Street too) to follow in his protectionist footsteps.

No respectable elite on the Old-World side of the pond saw Brexit coming, until it did. The Midlands overwhelming sent an F-U message to London, Brussels and Berlin. Score a major win for the “closed” crowd.

Surely, the same would not occur in the United States or so we were told our Harvard-heads pundits and pollsters? They missed the F.U. vote with the “Blue Wall” falling in Michigan, Pennsylvania and Wisconsin.

Looking forward to the next month, France will be making a similar choice between “open” Emmanuel Marcon of the En Marche! Neo-liberal, pro-trade, pro-competition, pro-immigration and pro-EU stances and “closed” Marine LePen of the National Front, who not-so-secretly wants an exit referendum on the EU and the reintroduction of the French franc.

Will France be the third industrial economy F-U vote in a little less than one year?

Undoubtedly, this undeniable trend is on the radar screen of Angela Merkel. Will she enter the White House this week from a position of strength or weakness?

Keep in mind that Almost DailyBrett and many others originally thought she was a shoe-in to be elected for her fourth term as Kanzlerin this coming September. The same thinking applied to the inevitability of Hillary Clinton becoming the first Frau President of the United States.

Merkel’s decision and subsequent pull-back to welcome (e.g., Willkommenskultur) more than 1 million Syrian refugees to Deutschland appears to be a political loser. Her re-election after 12 years in office is anything but secure now as she trails Martin Schulz of the Social Democrat Party, and the (closed) Alternative für Deutschland is gaining strength.

Could France and Germany be the latest in a string of F.U. votes? Will that mean the end of the European Union as we know it? Is this trend the end of traditional left vs. right?

Welcome to a new way of political thinking.

http://www.economist.com/news/leaders/21717814-why-french-presidential-election-will-have-consequences-far-beyond-its-borders-vote

http://www.spiegel.de/international/world/merkel-prepares-for-difficult-visit-with-donald-trump-a-1138244.html

http://www.economist.com/news/europe/21716641-not-reasons-donald-trump-thinks-it-germanys-current-account-surplus-problem

http://www.salon.com/2016/10/26/michael-moore-people-will-vote-for-donald-trump-as-a-giant-fk-you-and-hell-win/

http://www.express.co.uk/news/world/766256/Angela-Merkel-Martin-Schulz-SDP-CDU-German-election-polls

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