Tag Archive: Christopher Columbus


The beer stand at Oregon’s Moshofsky Center indoor “tailgate” party offered an intriguing choice last Saturday.

One could purchase a 16-ounce Deschutes Brewery Mirror Pond Pale Ale for $10.

Or one could consume two 12-ounce Coors Lights (a.k.a. “The Silver Bullet”) for the same price … $10.

Here’s the question: What is more important … the quality of the beer or the cost of the suds?

Back in college we never blinked about the source of our fermented hops, water and barley, our only considerations were access and cost (e.g., Oly quarts for 55 cents).

Heck, we even tapped keg beer and consumed nothing but foam.

When contemplating this national issue, consider that Oregon is celebrated for its microbrew culture (along with Pinot Noirs and Cannabis).

Almost DailyBrett is a big fan of user friendly Mirror Pond pale ale with its smooth full taste, reasonable amount of malt and barley, and low alcohol.

But would your author … even for a nanosecond consider drinking two Coors Lights (24 ounces) for the same cost of one Mirror Pond (16 ounces)?

The real question: Was yours truly willing to make “love in a canoe” in the name of thrift?

“Life Is Too Short To Drink Cheap Beer”

The Germans are legendary for their beers, namely golden (helles) and dark (dunkles) lagers.

Das Reinheitsgebot or the German Beer Purity Law goes back to München 1487, five years before Columbus set sail for the New World.

Besides setting its protectionist standard for beer (e.g., no Silver Bullets in Deutschland), the Germans also coined the above phrase about life being simply too short to ingest Coors Light or any other Ausländer lager, let alone English ales.

For Almost DailyBrett, is his expected stay on this planet way too short to even consider … let alone drink … Coors Light regardless of price?

Mirror Pond pale ale is the anchor brand for Bend Oregon’s Deschutes Brewery, and favorably rivals Chico California’s Sierra Nevada’s Pale and Ft. Collins, Colorado’s New Belgium’s Fat Tire.

Admittedly, $10 is pricey for a one half-pint when you consider you can buy a “sixer” at your local supermarket for approximately the same price. One should also consider and weigh the ambiance of game day at Moshofsky with several thousand of your most intimate fellow Duck fans.

Isn’t Gemütlichkeit or being warm and fuzzy all over with kindred spirits the same whether one Mirror Pond or two Coors Lights are being carried and consumed?

That question is the essence of the dilemma. How many beers do most people quaff before, during and after a nationally televised football game (e.g., Oregon’s 17-7 win over Cal)? For Almost DailyBrett, the answer is typically two.

Okay, let’s rephrase the question: Two Mirror Ponds for $20 (32-ounces total) or two Silver Bullets for $10 (24-ounces).

Would your author actually Make Love In A Canoe?

Gasp, would yours truly consume two beers that are F…… Close to Water?

Alas, dos Coors Lights were the shameful order of the day in direct violation of the Reinheitsgebot, and everything we hold dear in America.

At least your author was not tempted by PBRs at any price or quantity.

When it comes to a race to the bottom, yours truly will only stoop so low.

https://www.coorslight.com/av?url=https://www.coorslight.com/

Mirror Pond Pale Ale

https://en.wikipedia.org/wiki/Reinheitsgebot

 

Once upon a time the best and the brightest were convinced without any conceivable doubt: The world is flat.

They were so sure they were right … err correct … until this guy … (should I mention his name?) … Christopher Columbus proved them to be wrong. At least that is what we were taught in school.

columbus

Score one for a new way of seeing our world.

Sometimes it is difficult to overcome well entrenched, stubborn, resolute and mule-like analog thinking.

This also applies to the prevailing wisdom about one-page resumes taught by some journalism and communication professors/instructors.

Contemplating parochial school lessons emanating from the Baltimore Catechism, one learned that the Ten Commandments were handed down from on high to Moses (e.g., played by Charlton Heston). One still remembers the sketches of Moses holding up the tablets and instructing the masses to avoid killing people, refrain from stealing someone else’s possessions, and never-ever committing adultery against one’s spouse and/or mistress.

hestonmoses

Alas, I never found anything chiseled in rock declaring that any-and-all curriculum vitaes (e.g., resumes) being restricted to one page, and only one page. And yet I keep on meeting cowering-and-quivering college students who have been bludgeoned into reducing fonts, running on sentences and cramming and jamming as much as they can into one eight-by-eleven inch piece of paper to comply with those who proclaim that all resumes must be in one-page Ordnung. Verstehen Sie? You better.

Let me engage a little heresy here at the risk of being excommunicated and never being allowed to fill my growler ever again.

Has anyone in the leadership of the majority of these journalism schools ever heard of binary code? Yep, these are those itsy, bitsy, teeny, weeny digital on-and-off instructions that are forever changing the world, including journalism as we know it, whether we like it or not.

Want to look up Moore’s Law? Maybe you shouldn’t.

Why does the irreversible global shift from analog-to-digital matter when it comes to resumes or CVs? The reason is that each-and-every resume for any high five-figure or any six-figure job or above, and with increasingly frequency entry-level positions as well, is submitted online. Does it really matter if the CV is one page, if the words are being transmitted and reviewed electronically…sometimes by a human and other times by a machine?

SEO Perfect Company

Is the length more important than content? Both the human and the search engine are calibrated to search out certain words that fit the job description (Hint: “Really working well with people” doesn’t cut it).

Instead when it comes to public relations, marketing, investor relations and communications, the search engine as in search engine optimization or SEO is looking for the following and more:

  • Message Development
  • Social Media
  • Employee Communications
  • Search Engine Optimization
  • Search Engine Marketing
  • Crisis Communications
  • Investor Relations
  • Media Relations
  • Analyst Relations
  • Media Training
  • Multimedia Skills
  • Presentation Skills

Does it matter if the search engine spots these terms and others on one page or more? Almost DailyBrett humbly contends that content reigns supreme, not length, particularly in our digital age.

Keep in mind that many employers are now asking for LinkedIn profile URLs instead of resumes at least when it comes to online applications. Are the J-School Pharisees asking for LinkedIn profiles to be restricted to one page? Is this possible considering that LinkedIn profiles are exclusively online?

Shhhh! … Let’s not give them any ideas.

A final thought comes to mind, and maybe the most important one of all: Are all graduating seniors created equal?

One of the most common arguments advanced by the Flat Earth, One-Page Resume Society is that college seniors don’t have enough experience and educational accomplishments to require more than one page. They have the semblance of an argument here.

resume1

The Almost DailyBrett response is that some seniors overachieve and outperform compared to their colleagues. They have oodles of internships, jobs, relevant activities and skill sets in addition to their education (e.g., B.A. or B.S. degree). For them, it is extremely difficult to tell their entire story to prospective employers on only one page.

Why should we arbitrarily penalize the overachievers?

Besides the cover letters and the CVs that they ultimately transmit (think binary ones and zeroes) to would-be employers are ultimately their OWN cover letters and their resumes. Graduating seniors are adults. They will make their own decisions. They will rise and fall based upon what they upload. Let them decide.

They should not be handcuffed by yesterday’s analog thinking.

http://en.wikipedia.org/wiki/Myth_of_the_Flat_Earth

http://www.biography.com/people/christopher-columbus-9254209

http://en.wikipedia.org/wiki/Curriculum_vitae

http://en.wikipedia.org/wiki/Binary_code

http://www.catholicity.com/baltimore-catechism/

http://christianity.about.com/od/biblestorysummaries/p/tencommandstory.htm

http://www.intel.com/content/www/us/en/history/museum-gordon-moore-law.html

http://searchengineland.com/guide/what-is-seo

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