Tag Archive: Coca Cola


“People who love to drive, love the car. Enthusiasts love the car. Automotive media love the car. Miata owners have an almost motorcycle-gang loyalty, with dozens of Miata clubs all over North America.” — Robert Duffer, Chicago Tribune, “Why Is The Mazda Miata So Beloved”

Talk about the ultimate first-world crisis.

Mazda quietly dropped the legendary “Miata” brand for MX-5.

MX-What?

Never in recorded history has a sports car touched the lives of so many people as the Mazda Miata introduction in 1989.

Thirty years later, the best selling roadster of all time (Guinness Book of World Records), Miata has stood the test of time with its reasonable price, 181 horses, 26 city and 35 highway fuel efficiency …  and most of all … it’s a blast to drive.

How do you spell fun in the sun? M-I-A-T-A.

For Almost DailyBrett, his little green chariot without pop-up headlights was purchased brand-spanking new in June 2004. It was love at first sight and the affair continues to this day. Some have suggested we need to get a room.

Can’t tell you how many times your author has garnered Miata envy from poor saps driving mini-vans with plenty of room for infant car seats.

Perhaps you should control your hormones?

Getting It Right The First Time

The Mazda Miata or MX-5 is going to be celebrating its 25th year of production. And there’s a reason for that. Very few times that you get something right, the first time, but this is a classic case of that.” — Jay Leno, “Jay Leno’s Garage,” February 2014

Jay Leno spoke in a glowing fashion about one of his two Mazda Miatas five years ago.  Fast forward to today.

Is nothing sacred? Is this Miata imprimatur disappearing act a sterling example of enlightened brand management?

As we wonder about the course of self-driving vehicles, Almost DailyBrett loves his Miata … it will always be his Miata … today, tomorrow and forever.

Can’t imagine a self-driving Miata. What would be the point?

Your author is not alone. There are 96 Miata clubs spread across America. The sports car keeps on selling, particularly in spring and summer.

Do you think there is a correlation between warmer temperatures and putting down the ultra-easy top?

The new MX-5 without any Miata branding looks like a sad Miata … a really sad Miata.

Remembering The New Coke Roll-Out Debacle

“Coke’s decided to make their formula sweeter; they’ve decided to mix it with Pepsi.” — Comedian David Letterman on the botched New Coke roll out

Coca-Cola came out with New Coke in 1985 without proper research about consumer reaction, and thus an unnecessary brand riot was born.

Mazda, can we see your quantitative and qualitative analysis, demonstrating that we wanted to bid adieu with the Miata name, and opt for MX-5?

No one asked Almost DailyBrett. 

If Miata owners wanted to drive a Mazda, we would drive a Mazda … let alone a Mazda MX-5.

If Corvette owners wanted to drive a Chevy, they would drive a Chevy.

A Miata is a Miata. A ‘Vette is a ‘Vette.

Simple, real simple. It’s the brand, stupid.

Miata owners love their Miatas. Competitors came out with the Honda S2000, Toyota M2, the BMW Z3 and the Pontiac POS (e.g., Fiero).

No dice on any of them.

Mazda management in Japan needs to understand that Miata parents control the brand.

As Robert Duffer in the Chicago Tribune, Miata owners/enthusiasts “love” the car. There are more than 100 Miata clubs in the United States and Canada combined. We are talking about the ultimate in “L” words.

Why get in the way of our public romance from sea-to-shining sea, across the fruited plain?

Mazda needs to understand the old, time-tested adage:

If something isn’t broken, don’t fix it.

https://www.cnet.com/roadshow/news/mazda-mx5-miata-history/

http://www.chicagotribune.com/autos/chi-why-is-the-mazda-miata-so-beloved-20140905-story.html

https://mossmiata.com/miata-car-clubs

Mazda MX-5 Miata

Selling My 2004 Mazda MX-5 Miata Was Remarkably Difficult, and Also Remarkably Easy

“No one every went broke underestimating the intelligence of the American public” – Henry Mencken http://en.wikipedia.org/wiki/H._L._Mencken

Virtually every Baby Boomer can remember purchasing Sgt. Pepper’s Lonely Heart’s Band, circa 1967.

…and then Sgt. Pepper’s Lonely Heart’s Band on cassette (“A Day in the Life” sounded remarkably the same) until the tape inevitably broke.

…and then in the 1980s, Sgt. Pepper’s with a predictable marketing push was made available on CD (no more annoying scratches or broken tapes…or at least it was harder to scratch a CD).

beatlespepper

Fast forward to this week and we find out that the same boomers that bought Sgt. Pepper’s more than four decades ago on vinyl, again on cassette and still again on CD (which they may have already burned onto their iPod or MP3 player) can now download the same album or individual tracks from iTunes. http://itunes.apple.com/us/artist/the-beatles/id136975

For those of you scoring at home, you have followed a Long and Winding Road for more than 40 years and Apple, the technology company not the record label, is now giving you the opportunity to buy the exact same music in the fourth different format. That translates into one format per decade (Can we accelerate this trend…hmmm?).

Wonder if someone will figure out how you can buy the exact same music in the fifth different format? Don’t bet against it.

Don’t get me wrong; I too am a fan of the Fab Four. Having said that I am still shaking my head about all the breathless Facebook and Twitter posts from my friends, colleagues and comrades and the plethora of related media stories about “finally” having the ability to download individual Beatles songs…the exact same songs that have been around for more than 40 years…off Apple’s iTunes website. http://in.reuters.com/article/idINIndia-52951820101116

Why should we be surprised? Coca Cola and Pepsi taught us how to pay for what is nothing more and nothing less than free tap water (Dasani and Aquafina) just because it is packaged in easy-to-carry plastic bottles.

And who would have ever thought that we would be shelling out for three, four or five phones all at once? Someone is getting rich, but most likely it is not the “enlightened” consumer.

Besides the obvious redundancy, there is a certain sadness that comes from latent Beatlemania. The Beatles stopped touring in 1967, broke up three years later and of course, John Lennon and George Harrison, are no longer with us. So the band’s fans are left with just fading memories and the same recordings to be reproduced over and over again on whatever is the newest technology and then repackaged and remarketed (if there is such a word).

stonesconcert

An editor’s note is required here: I respect the Beatles. Having said that, I am a huge fan of the Rolling Stones www.rollingstones.com.  And yes I am guilty as well of buying Rolling Stones albums in multiple formats. The distinction is the band is still producing new material (e.g. “A Bigger Bang”) and the band reportedly will make plans in December for a worldwide tour with 67-year-old Mick Jagger strutting the stage; 66-year-old Keith Richards amplifying his signature riffs and yes, 69-year-old Charlie Watts playing the drums. The Stones will be rolling in their 50th year of existence.

“At a time when the French are griping about raising the retirement age to 62 these doughty senior citizens (Mick and Keith) are contemplating yet another world tour,” Schumpeter wrote in this week’s “The Economist.” www.economist.com S’il vous plait?

Do the Stones need the money? No. Are they assured their rightful place in musical history as one of (if not, the) greatest rock n’ roll band(s) of all time? Absolutely.

So why do they do it? Because they want to. And it will be a gift for all of us to share…You can’t always get what you want, but if you try some time, you just may find, you get what you need.

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