Tag Archive: Demographics


“Since my election, United States stock markets have soared 70 percent, adding more than $12 trillion to our Nation’s wealth, transcending anything anyone believed was possible — this, as other countries are not doing well.” — President Donald Trump, 2020 State of the Union

In our tribalized society, we are obsessed with dumping groups of people into buckets.

Even more to the point, we microanalyze targeted demographic groups (i.e.., women, men, black, white …).

We also record, register and analyze responses by psychographic groups (i.e., income, education, creed … ).

Almost DailyBrett must stop here and ask: Are we spending enough time considering America’s growing Investor Class?

“All of those millions of people with 401(k)s and pensions are doing far better than they have ever done before with increases of 60, 70, 80, 90, and even 100 percent.” And IRAs too, Mr. President.

Who are these people? Are they just the “filthy rich?” Are they just the 1 percent?

Or are they mommies and daddies, brides and grooms, anybody and everybody investing in their retirements, college tuition for their children, dream vacations or to start a new business?

In 1960, only four percent of all shares traded were directly tied to retirements. Today that retirement figure is 50 percent of all the stocks traded daily on the NYSE and NASDAQ.

Almost DailyBrett will once again pose the question: Who are these people? And are we as a society giving them the love they deserve?

According to a 2019 Gallup quantitative survey of more than 1,000 Americans, 55 percent own individual stocks or stock-based mutual funds for their investment portfolios including retirement oriented IRAs and 401ks … and even the few who still have pensions.

Yes stock ownership took a hit during the 2007-2010 financial meltdown, but the trend has stabilized with the tailwinds of a record bull market.

No Fees Today, Tomorrow, Forever

“Under any circumstances, putting an irresponsible, ignorant man who takes his advice from all the wrong people in charge of the nation with the world’s most important economy would be very bad news.” — Paul Krugman of the New York Times upon Trump’s 2016 election

Guess America’s Armageddon was postponed.

Since November 2016, the NYSE has advanced from 18,332 to 29,290, up 59 percent, the NASDAQ has increased from 5,193 to 9,508, up 83 percent, and the S&P 500 from 2,139 to 3,334, up 52 percent.

And how are markets behaving now with a dovish Federal Reserve, Impeachment done, Brexit over, corporate earnings better than expected, robust consumer confidence, full employment and the American economy demonstrating its best performance in five decades?

Even though there always the risk of the Dow Jones Effect (e.g., what goes up at some point will come down), we are talking about a calculated risk … less so by the members of America’s Investor Class, who pay daily attention to the markets and more precisely their portfolios.

The major retail investment firms (i.e., Charles Schwab, Edward Jones, E*Trade, TD Ameritrade, Robinhood … ) have all waived their trading fees, making it even easier for investors of all income levels to participate.

And for investors concerned about the environment, society and corporate governance, there are specific ESG (Environment, Social and Governance) funds.

Publicly traded companies have learned they must not only be concerned about fiduciary responsibility, but corporate social responsibility (CSR) as well. It is more than driving the top-and-bottom lines and projecting a reasonable future expectations (Doing Well), but it’s also being genuinely mindful of a company’s caring for its employees, participating in communities and safeguarding the environment (Doing Good).

To top it off, America’s Investor Class is served by reasonable regulation of publicly traded companies by the Securities Exchange Commission (SEC), which mandates fair disclosure. The Federal Trade Commission (FTC), guarding against false advertising. And there is the Department of Justice, which prosecutes corporate crime (e.g., Enron bankruptcy).

And finally don’t these publicly traded companies make our products and services, employ millions and make our society more efficient? Apple puts a computer in our hands with its clever smart phones. Google is an instant encyclopedia of knowledge. Amazon is global shopping platform. Facebook allows us to keep track of friends and families.

If Something Isn’t Broken, Why Fix It?

Are global markets, perfect? What is?

Are the NYSE and/or NASDAQ playing fields 100 percent level? What are?

Is America’s Investor Class thriving and directly driving our consumer-based service economy? You bet ya.

Then why are there those who want to punitively impose federal taxes on each and every stock and mutual fund trade (i.e., Bernie and Elizabeth)? Who are they trying to punish? The real answer are the mommies and daddies of America’s Investor Class.

Yes, many of these investors are part of the upper class, and even the lower upper. The honorable senators need to appreciate the composition of America’s investor class also includes the upper middle, the lower middle … and each and every person who engages in dollar-cost averaging or continuous investing in both bull and bear markets.

America’s Investor Class puts its discretionary income into the nation’s best-of-breed publicly traded companies to pursue their dreams of happy retirements, highly educated children and/or bucket list vacations.

They matter. They vote. And they deserve our support … not dissing from always angry members of America’s political class.

https://news.gallup.com/poll/266807/percentage-americans-owns-stock.aspx

https://www.usatoday.com/story/news/politics/2020/02/04/state-union-read-text-president-donald-trumps-speech/4655363002/

https://www.nytimes.com/interactive/projects/cp/opinion/election-night-2016/paul-krugman-the-economic-fallout

https://almostdailybrett.wordpress.com/2011/12/13/fiduciary-responsibility-vs-corporate-social-responsibility/

So if you win an award tonight, don’t use it as a platform to make a political speech. You’re in no position to lecture the public about anything. You know nothing about the real world. Most of you spent less time in school than Greta Thunberg. So if you win, come up, accept your little award, thank your agent, and your God and fuck off. OK?” — Comedian Ricky Gervais Golden Globes opening monologue

“You (Hollywood) know nothing about the real world.” There were cheers across the fruited plain for that one.

We are just so divided.

There are boujees, and there are bolshies.

There are demographic divisions (e.g., knuckle draggers vs. fairer sex).

There are psychographic splits (i.e., income, education, creed, politics …).

And then, there is the seemingly eternal class struggle between the Boujees and the Bolshies.

Almost DailyBrett always embraces the motto, “Buy Low Sell High,” definitely comes down squarely on one side of this divide.

But what happens when a group of Boujees gather together, and they are Bolshies as well?

Are they Boujee Bolshies? Are they Bolshie Boujees? Are they boozy Boujee Bolshies … ?

Take the reaction of Tom Hanks to Gervais’ “You know nothing …” lecture. You could have fried an egg on Forrest Gump’s face.

Did Anybody In Hollywood Vet Gervais’ Monologue?

Gervais was right. Sunday night was the last time he will ever host the Golden Globes or any other celebrity award show.

He took dead aim at the Hollywood Industrial Complex, and scored a direct hit to the collective gasping in the room and to the delight of those who have to make a real living in the fly-over states.

The great unwashed were laughing at Hollywood’s Gathering Storm of suppressed anger, and enjoying a sense of Schadenfreude at their expense.

From a public relations standpoint, Almost DailyBrett must ask: Were Gervais’ remarks reviewed and approved?

Maybe? Maybe not?

How many times has the nation endured their acceptance speeches, complete with personal commentaries about the rotten-and-evil United States of America?

Many have been thinking for eons exactly what Gervais had the temerity to say out loud … ‘You recited your lines beautifully. You went to a great acting school. So what? What do you know?”

The Hollywood majority embrace the concept of government dictated social equality and likewise they relish in a Bourgeoisie lifestyle, but please don’t take aerial photos of Bolshie Barbra’s Boujee mansion by the sea.

Dictatorship of the Proletariat is for other people. You do know who originally promulgated that phase, Hollywood?

Or do you really know … nothing?

Limousine Liberals

How many bolshie Hollwooders showed up for the Golden Globes in boujee limousines.

Were they sipping lattes in their vehicles or something stronger?

Are they the most equal of the equals, using their celebrity platforms to spank the leader of the Free World and this country as well.

Bless his Limey heart: Gervais spoke in jest and told the bold truth. We really don’t care about Tom Hanks’ bolshie political opinions or any other of his boujee comrades.

Will the industry follow the Gervais’ advice for the upcoming Oscars, Emmys, Grammys, Tonys, Espys and all of the other awards shows the nation will collectively endure later this year, considering that 2020 is indeed an election year?

Don’t count on it. A boujee bolshie/bolshie boujee must be heard.

If you don’t believe Almost DailyBrett, just ask them.

https://www.hollywoodreporter.com/news/transcript-ricky-gervais-golden-globes-2020-opening-monologue-1266516

https://www.usatoday.com/story/college/2017/06/30/what-youre-really-saying-when-you-call-something-bougie/37433439/

https://www.urbandictionary.com/define.php?term=Boujee

https://www.thefreedictionary.com/Bolshies

https://www.foxnews.com/entertainment/tom-hanks-ricky-gervais-golden-globes-face-viral

https://www.dailymail.co.uk/news/article-7857415/PIERS-MORGAN-Ricky-Gervais-delivered-glorious-kick-Hollywoods-virtue-signalling-hypocrites.html

https://www.rickygervais.com/

Some of us celebrate our diversity.

For decades we have used the metaphor “melting pot” to describe America.

California Governor Jerry Brown in his first go-around as the state’s chief executive even labeled the Golden State as a “mosaic” to describe the various ethnicities, creeds and orientations that populate the left coast state.

mosaic

And yet a mosaic is a series of pieces, separated by channels of grout. Each one is separate and distinct from the other. We may talk about diversity and mosaics, but in reality aren’t we really just part of the segments that comprise The Segmentation Society?

Can this realization be the root of our inability to come together for a common cause? And when we do (e.g., immediate aftermath of September 11), this camaraderie does not last long.

And if anything aren’t we championing the brilliance of those who make the most hay out of segments…err…demographics? Are you listening David Alexrod?

Barack Obama won a second term putting together a blue-state coalition that included so many  black, yellow, brown, young, secular, single-female mosaic pieces. The other chips of broken china need not apply.

Eight years earlier, George W. Bush won his own second term through the assembly of a red-state coalition that included so many white, brown, older, religious, married-female mosaic pieces. The other pieces were not necessary to complete the Electoral-College puzzle. Are you listening Karl Rove?

For the shrinking-in-influence news media, particularly those on cable television, the lucrative answer to The Segmentation Society has been to turn to the polemics.

The Pew Research Center’s State of the News Media 2013 report pointed to growing trend toward editorial rather than reportorial content. MSNBC on the left “leads” the way with 85 percent of its 2007-2012 content being opinion or commentary with only 15 percent being straight news. Fox News on the right devotes 55 percent of its airtime on opinion and commentary with 45 percent for hard news. CNN wins or loses (e.g. low Nielsen ratings) this contest with 46 percent opinion and commentary and 54 for news gathering.

oreilly

Amplifying the point, Pew reported that MSNBC owned by Comcast directed only $240 million for news gathering, while Fox News run by Rupert Murdoch’s News Corporation devotes the cable industry leading $820 million for reporting.

Fox News president Roger Ailes made the correct business decision that conservatives were an underserved segment and wanted a network that met their needs. Enter Sean Hannity, Glenn Beck and on occasion, Bill O’Reilly.

MSNBC saw itself as the liberal counterweight to Fox News and bludgeons conservatives by means of the tender mercies of Lawrence O’Donnell, Rachel Maddow, Ed Schultz, Chris Matthews and at one time, the fair and “balanced” Keith Olbermann.

Rachel%20Maddow%2008_grid-4x2

Elections are won picking up segments (demographics) and tossing them into the electoral shopping cart.

Networks reel in the dough as if it was manna from heaven by throwing editorial and commentary red meat to the true believers whether they be aligned with the left or the right. It really doesn’t matter as long as confiscatory advertising rates can be charged

To the public relations community, which according to Pew now has a 3.6 to 1.0 ratio “advantage” over the remaining journalists, the goal is to use conventional and digital means to reach the stakeholders…the targeted segments.

In choreographing a public relations campaign is the goal to identify the segment or to craft the message that appeals to the segment…or both?

Social media outlets with their trusty algorithms allow us to segment ourselves through our key strokes and send related ads to the right side of our Facebook page. Whether we like it or not (most would say “not”), we just pigeonholed ourselves.

And each time we pigeonhole ourselves, we place ourselves into an ever narrower portion of the pie or bar chart. We are individuals after all with our own particular DNA and cell structures.

This is all brings us back to the original point. Should we be celebrating diversity? Should we hold out that we can all come together for common good? Or should we realize that majority rule means using digital tools…the ones and zeroes of binary code…to reach those demographics, mosaic pieces, segments…that are most likely to buy the product or pull the lever?

It seems that train has already left that station, if you don’t mind one more metaphor.

http://www.forbes.com/sites/jeffbercovici/2013/03/18/pew-study-finds-msnbc-the-most-opinionated-cable-news-channel-by-far/

http://stateofthemedia.org/2013/overview-5/

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