Tag Archive: Digital


“If a man says something in a forest, and there is not a woman to hear him, is he still stupid?” – No Attribution Necessary

“What’s the difference between men and government bonds? Government bonds mature.”

“How can you get a man to do sit-ups? Put the remote control in-between his knees.”

Last December, Time named German Kanzlerin Angela Merkel as its “Person of the Year.” And if Merkel does not stand for re-election next year, her most likely successor for the leadership of the Christian Democratic Union (CDU) is … Defense Minister Ursula von der Leyen.merkelursula

Just this week, Home Secretary Theresa May became the second woman to serve as Prime Minister of the United Kingdom. Her main competition came from Energy Minister Andrea Leadson.

And in November …

The United States of America may indeed elect Hillary Rodham Clinton as its first woman president, vanquishing über-male, Donald Trump. And her running mate very well could be Massachusetts Senator Elizabeth Warren. Two women could be at the vortex of American government for their very first time.

If you are scoring at home, Clinton’s election would result for the very first time in global history, three-of-the-top five economies in the world (U.S., #1; Germany, #4 and UK #5) with women heads of state. theresamay

Despite these breakthroughs for women, there is no denying there are some very important metrics in which men still exhibit hegemony.

According to the stately Economist, men constitute 97.6 percent of Forbes self-made billionaires; 95.2 percent of Fortune 500 CEOs; 92.8 percent of all the heads of governments (note before May and Clinton) and 91.4 percent of central bank governors (takes into account Janet Yellen serving as the head of the Federal Reserve).

The Economist also offers a flip-side to this equation. Men comprise 93 percent of the prisoners in the United States. They are 79 percent of the global murder victims. And they are exactly two-thirds of all the suicides worldwide.

Oh How the Pendulum Swings

“You see, man made the cars to take us over the road; Man made the trains to carry heavy loads; Man made electric light to take us out of the dark; Man made the boat for the water, like Noah made the ark.” – James Brown, It’s A Man’s Man’s Man’s World

There were days when agrarian economies held sway. Next up, there were industrial days of manufacturing and big iron: Advantage Men.

Welcome to today’s global, technology-driven service economy: Advantage Women.

Graduates react after being recognized for their degree during the University of Wisconsin-Madison spring commencement ceremony ceremony at Camp Randall Stadium in Madison, Wis., Saturday, May 16, 2015. (Amber Arnold/Wisconsin State Journal via AP)

Graduates react after being recognized for their degree during the University of Wisconsin-Madison spring commencement ceremony at Camp Randall Stadium in Madison, Wis., Saturday, May 16, 2015. (Amber Arnold/Wisconsin State Journal via AP)

Brute strength, brawn and testosterone-drive ignorance need not apply. Instead, life-long learning, attention to detail, and critical thinking are the necessary components to succeed for at least the remainder of the 21st Century.

And who is better prepared to meet these present-day challenges and realities? The jury is getting ready to render a verdict. Your author will take “the over,” women.

As a relatively new college professor, the preponderance of women students comes as no surprise.

Consider that women outnumber men on college campuses around the world, bar South Asia and sub-Saharan Africa. In OECD nations (Organization for Economic Cooperation and Development), men earn only 42 percent of university degrees. And boys are 50 percent more likely than girls to flunk math, reading and science, ominous indicators for men in our rapidly changing global economic landscape.

One could attempt to undermine Almost DailyBrett’s argument by correctly pointing to the fact that your author teaches public relations, integrated marketing, corporate communications and investor relations – all fields that are increasingly dominated by women. It has been reported that women now make up at least 70 percent, and maybe as high as 85 percent, of public relations practitioners.

Yes, there is still latent sexism and the gender pay gap has not yet been closed in public relations, but strategies abound to do just that (see Almost DailyBrett for one view). All is not perfect for women as at least one publication describes public relations shops as a Pink Ghetto.

Let’s state here and now, and not trivialize the reality: Women’s grievances about the past are warranted.

Having said that, the future direction is the friend of women. Can’t say the same for men.gender10

If brawn is less in demand …

If manufacturing is not coming back to our shores anytime soon (sorry Donald, you are wrong on this one) …

If global competition is here to stay …

If technology gadgets continue to replace humans …

If digital reigns supreme …

If the provision of essential services with a smile, rather than a grunt, is required …

Increasingly educated-and-talented women are winning and are going to continue to win.

This realization has resulted in the angst, anxiety and anger by literally millions of men (particularly older men), faced with limited futures and scant attention from women, who (not surprised) do not want to attach their respective futures to going-nowhere-fast men … just another mouth to feed.

Besides public relations, integrated marketing, corporate communications and investor relations, women now dominate accounting, real estate, local government, retail, nursing, food preparation, education … and the list goes on.

Almost DailyBrett must state the obvious: In the present Battle of the Genders, women are winning; men are losing.

Are there still issues and inequalities for women? Yes.

However, the wind is billowing in their sails. Men for the most part are dead in the water.

When Fall rolls around, I will greet three new classes and the majority of the students … will be women. Shocking.

For older men, who are pretty beyond the age of retraining let’s face it, your life is bleak.

For younger men, you have time to get with it, namely get into the classroom, throw off your macho chains and learn, learn and learn some more.

The life-long learning global economy should ultimately benefit all of us, but first everyone must prepare themselves for our always-on, technology-driven, service-delivery world.

http://www.economist.com/news/essays/21649050-badly-educated-men-rich-countries-have-not-adapted-well-trade-technology-or-feminism

http://www.nbcnews.com/storyline/brexit-referendum/theresa-may-bloody-difficult-woman-be-u-k-prime-minister-n608001

http://www.bbc.com/news/uk-politics-36737426

https://almostdailybrett.wordpress.com/2013/10/01/addressing-the-gender-pay-gap-in-public-relations/

https://almostdailybrett.wordpress.com/2014/10/10/karma-alone-wont-cut-it-for-women-in-the-workplace/

https://almostdailybrett.wordpress.com/2011/05/01/pr%e2%80%99s-endangered-species/

http://www.oecd.org/about/

http://nymag.com/thecut/2014/07/why-do-we-treat-pr-like-a-pink-ghetto.html#

https://www.youtube.com/watch?v=juTeHsKPWhY

 

 

 

 

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Is “clueless” male, redundant?

How about “disrespectful” man?

And to top it off, I have been labeled an “attention seeker.”

All of the above occurred in just one week as a result of a post that I wrote a little more than one year ago: The Trouble with Widowers.

These are just some of the joys of Search Engine Optimization (SEO).

Presumably, legions of women upset with widowers went to the web. They found my blog. They wrote to me. I wrote to them. The Internet bots recorded it all. My Trouble with Widowers blog is listed in the first and second positions on Google.

Can we do that again?

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Life is so short.

And yet there is so much that one has to read for work, for school, for personal improvement.

And then there are the relatively few-in-comparison precious items that one actually wants to read.

A blogger needs to keep these essential truths in mind when composing a post. A blog is the most discretionary of all reads. No one makes you read her or his blog. If your blog is lame, no one will read it. If your blog is boring, the reader will simply stop reading after a few paragraphs. If your blog is predictable, then why keep on reading?

After posting 201 blogs…some obviously better than others…there are lessons that come from blogging, which allows me to offer my humble commentary to an imperfect world.

Many immediately start thinking about SEO (Search Engine Optimization), SEM (Search Engine Marketing) and how to entice the “bots” to visit their pages…and one should contemplate these strategies. It is all so binary code or digital ones-and-zeroes.

Having said that, some of the lessons that emanate from blogging are actually analog in nature. Some of these do not originate in digital high-tech environments, but instead they are taught in conventional Journalism school. These include catchy headlines, inverted pyramids, the use of familiar (e.g., celebrity) names, breaking news stories, controversial debate points and even subjects that pertain to matters below the waist line…that would be sex for those of you living in Springtucky.

Headlines Matter: Just as in conventional magazine and newspaper journalism, a catchy headline will draw the eye and entice the reader to take a gander at the first few paragraphs. Besides The Trouble with Widowers, my other heavily read blog posts include: Competing Against the Dead, Men and Their Schlanges, Magnanimous in Victory; Gracious in Defeat, Fiduciary Responsibility vs. Corporate Social Responsibility; It’s Not You; It’s Me; Taxing the Fab Four; Exiling the Stones; and A Smile on the Lips Before a Tear in the Eyes.

Leads Matter: Not every blog has to start out with the classic inverted pyramid, outlining the what, when, where, who, why and how of the story in rapid order. After all a blog is not a hard-news story, more of a feature or “thumb sucker” for those in the profession. Having said that, the reader should not be left wondering for long what the subject is about. Get to the point.

My blog about Lindsay Lohan, Hugh Hefner and $1 million to pose au naturel (Lindsay, not Hugh) did not take long for the reader to comprehend: The Decision to Pose for Playboy. I am still amazed by how many are still searching for information about skating superstar Katarina Witt’s sold-out 1998 nude spread in Playboy.

Tags Matter: What do blog readers care about? How about Katarina Witt and the word, “nude?” So far, I have posted more than 1,750 different tags to entice eyeballs and search engines. An Oregon football fan cares about Uncle Phil, Phil Knight, Nike, Autzen Stadium, Chip Kelly, Rose Bowl etc. Write your blog with tags in mind and review it to make sure you are fully taking advantage of what tags can do for your personal brand, SEO, individual visits and page views.

Stakeholders Matter: The number of Facebook friends, Twitter followers, LinkedIn connections, LinkedIn groups all equate to higher SEO. Every blog should be shared on these sites. Search engines are important, but they are far from the only way to drum up attention to your blog and better Google placement.

Credibility Matters: The lawyers call it “standing.” Do you have the bona-fides to write about a given subject? Why should anyone listen to you? I teach public relations at a Top 10 journalism school. I know a thing or two about communications, but virtually nothing about math and science. I write to my strengths and avoid my obvious weaknesses.

Respect Matters: One cannot be a successful blogger without being provocative. That is different from being notorious. As a former press secretary, I am not afraid of mixing it up. At the same time, I try to be respectful of others and want the same. I have thick skin to a point. Let’s dispense with name calling, slurs or foul language. The key is to be offensive without being offensive.

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All of the above do not require an advanced geek degree in writing algorithms for Sergey Brin and Larry Page of Google (all tags for this blog). The knowledge of effective journalistic writing and persuasive public relations all come in mighty handy in writing an effective blog.

Who said that analog skills are dead?

http://en.wikipedia.org/wiki/Ren%C3%A9_Descartes

http://en.wikipedia.org/wiki/Internet_bots

http://en.wikipedia.org/wiki/Search_engine_optimization

http://en.wikipedia.org/wiki/Google

https://www.google.com/search?q=Search%20Engine%20Marketing&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a#hl=en&gs_rn=9&gs_ri=psy-ab&gs_mss=The%20Trouble%20with%20Wid&pq=search%20engine%20marketing&cp=25&gs_id=ma&xhr=t&q=The%20Trouble%20with%20Widowers&es_nrs=true&pf=p&client=firefox-a&rls=org.mozilla:en-US%3Aofficial&sclient=psy-ab&oq=The+Trouble+with+Widowers&gs_l=&pbx=1&bav=on.2,or.r_qf.&bvm=bv.45512109,d.cGE&fp=b3ed9e4baad5b678&biw=1680&bih=946

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