Tag Archive: Enemy Of The People


Almost DailyBrett must ask: Can public trust in the Journalism “profession” plummet any further?

Have the inmates finally taken over the elite asylums?

Is it finally time — actually past time — for professional accreditation of journalists, and to require compliance with a defined set of media standards for fairness, balance and objectivity?

Physicians must secure their doctorates in medicine, plus four years of residency. Lawyers are confronted with the Bar Exam upon the completion of law school. Accounting majors are faced with the CPA exam. Virtually anyone who wants to succeed in business needs to earn an MBA, preferably from a top school (i.e., USC, Oregon, Harvard, Wharton … ).

What then are present-day standards and best practices for objectivity, accuracy and fairness for future Journalists?

Some will point to a curricula of university-taught devotion to activism, and intolerance to any-and-all dissenting views? That’s what most in university ivory tower J-schools may think, but they are wrong. They have been off-base for decades.

What about credentials? Ever wonder why reporters, editors, correspondents are less respected more than ever by the American public? To suggest that journalists rank in the same league with used-car salesmen actually besmirches the good name of … used car salesmen.

The obvious answer lies with the question of professionalism or more to the point, the glaring lack of media professionalism. Who needs ethos or logos, when your reporting is your personal pathos? You’re so vain, you probably think this song is about you.

The question of media accreditation — not talking about the mere issuance of credentials — is a perennial topic. Even mentioning the subject is the equivalent of a crucifix to a vampire for kicking-and-screaming reporters, editors, anchors and correspondents.

How much lower can public opinion of Journalism plummet when it comes to trust … or more to the point … lack of trust in the media? The profession’s approval rating is lower than … (gasp) the reviled, Donald Trump.

The Devil In The Details

Some may blame all of the media’s plunging public esteem all on Trump, the one-and-the-same who labeled journalists as “Enemies of the People.”

Some may say, he went too far with his comments and instinctively worry about chilling effects on the First Amendment. Trump can read public opinion surveys as well as anyone else and can easily conclude … the public is clearly dissatisfied with the media. They are an easy target, and attacking them obviously fires up his base of Independents and Republicans.

Heck, only one-third of Democrats trust most of the digital and/or conventional content they see from the media according to a Knight Foundation survey.  Independents, 13 percent. Republicans? Only three percent.

Maybe more telling is that one-quarter of all independents do not trust any of the content emanating from today’s media, actually higher than the 21 percent of Republicans who have zero trust in media reports.

The media is failing big time when it comes to trust. The numbers tell an undeniable quantitative story.

Truth be known, the slide in public esteem and trust began shortly after the glorified days of Woodward & Bernstein in the mid-1970s, and accelerated since then the race to the bottom. The arrival of digital media and the corresponding decline of print journalism only changed the business models, but not the down-to-the-right trajectory for the “profession.”

How does Journalism restore public trust in the news and information it provides?

Isn’t the Fourth Estate supposed to be the watchdogs of our Democracy? Who watches the watchdogs?

If there are going to be media accreditation, similar to public relations practitioners by the Public Relations Society of America (PRSA), who can objectively — there goes that word again — assume this task?

If the proverbial media fox is guarding the Journalism hen house — sets the standards for accreditation and best practices — how can the public trust the results let alone believe again in those who are supposed to provide with fair-and-balanced news and information?

The devil is in the details, but Almost DailyBrett believes that independent members need to be part of the process, similar to Boards of Directors for publicly traded companies.

There are some in the “profession” who will say the First Amendment “as we know it” will be threatened, if they are compelled to be tolerant, fair, balanced and objective to all points of view, not just the ones that advocate for redistribution Socialist Justice.

Almost DailyBrett is confident the First Amendment will live on, if journalists are accredited and conform to best practices of fairness, balance and objectivity.

The mission should be restoration of public trust in the media — and with it — the resurrection of the troubled profession.

There is a way. The question remains: Is there a ‘will.’

https://almostdailybrett.wordpress.com/2020/04/28/should-reporters-register-as-lobbyists/

https://www.cjr.org/the_media_today/trust-in-media-down.php

Indicators of news media trust

“In seeking truth you have to get both sides of a story.” – Walter Cronkite, CBS anchor from 1962-1981

“Walter Cronkite could not get a job in the media today.” – Harvard Law Professor Alan Derschowitz

 “As a former journalist and former press secretary, you should know there has never been ‘objective journalism.’” – Professor teaching digital journalism to college students

“Never” leaves absolutely no room for nuance, much less retreat.

According to my dear faculty colleague and friend (and presumably many more kindred spirits), objective journalism “never” existed even at times (e.g., 1960s and 1970s) when Walter Cronkite was widely regarded as “The Most Trusted Man in America.”

If you don’t believe the ex-cathedra summation by a Ph.D in Journalism, just visit your nearest modern-day college journalism/communication (indoctrination) classroom.

Or how about famous correspondents crying on national television when political results do not match their impeccably high moral standards (e.g., ABC’s Martha Raddatz on 2016 election night or MSNBC’s Rachel Maddow upon the 2019 release of the Müller Report conclusions).

As a cub reporter covering politics on a daily basis way back in the stone-age 1970s, there were times when your Almost DailyBrett author nodded his head, rolled his eyes or told a cynical joke … as skeptical reporters are prone to do.

We all harbored our own personal opinions, just like everyone else.

The real question is whether our opinions unprofessionally showed up in our copy and/or broadcasts? Were we truly open-minded, professional and yes, objective in carrying out our responsibilities to readers and/or viewers?

The best reporters/correspondents covered both sides of a given issue (e.g., California’s Proposition 13 tax revolt), and most importantly did not allow their personal analysis and interpretation to corrupt and pollute their stories.

As a former press secretary to a Republican governor, Almost DailyBrett knew for a fact the vast majority of reporters, editors, and correspondents were philosophically aligned to the left side of the great political divide.

Having acknowledged the obvious, virtually every reporter played a great devil’s advocate to elicit the strongest (and most newsworthy) response from yours truly. In almost all cases our point of view was fairly represented in the resulting copy or broadcast.

There were times when your author detected a bias in the questioning toward a predetermined narrative. In these cases, all responses that corresponded to the story line were seized upon and all those that didn’t fit were ignored.

Your author called out these unprofessional reporters for exhibiting a preset philosophical bias, resulting in an unpleasant conversation.

These unfortunate instances were the exception then; they are the norm today.

What Are Future Journalists Being Taught In Today’s Universities And Colleges?

Instead of actually covering the news for a grateful public, are future reporters, editors and correspondents being groomed by doctrinaire university professors to be the next wave of social justice warriors with notepads, microphones and cameras?

Is their mission to take the side, to advance the cause, to silence the opposition and ultimately bring down a president?

Rather than reporting the news, will they use their journalistic licenses to fashion stories, which are really poorly disguised or denuded editorials, interpretation and analysis that conform to the narrative?

If the prescribed goal is an ever-present, all-powerful taxing, redistributive, gift-giving socialist society, will tomorrow’s “journalists” be only favorable in their coverage to facts that conform to the orthodoxy? Likewise, will they be cynical, dismissive and downright hostile to any statements that do not pass social justice litmus tests?

Maybe that explains journalistic mutations in the forms of Jim Acosta, Anderson Cooper, Don Lemon and Rachel Maddow?

It was widely known that Walter Cronkite was liberal in his political orientation. Having said that, he always insisted upon fairness – yes objectivity – in the coverage of Democrats and even Republicans.

Some will claim the media’s collective decline in public esteem is directly attributable to their new-found designation as “the enemy of the people.” They will place 100 percent of the blame at the feet of the 45th POTUS.

Almost DailyBrett believes the media elite needs to collectively reassess the unfortunate trend toward oppositional journalism, interpretation, analysis and editorializing, and once again embrace professionalism in the form of true objectivity.

Let’s hope objectivity can once again rise from the ashes.

http://www.cnn.com/2012/06/05/opinion/brinkley-walter-cronkite/index.html

https://cronkite.asu.edu/about/walter-cronkite-and-asu/walter-cronkite-biography

https://brandingforresults.com/walter-cronkite/

https://almostdailybrett.wordpress.com/2018/02/15/oppositional-journalism/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

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