Tag Archive: Eric Clapton


“Check out pressure washer George, he knows-all the chords; Mind, it’s strictly noise, he just wants to make it spray and waste.

“And leaf blower Paul doesn’t mind, if he ruins the neighborhood; He’s got a daytime job, screw everyone else.

“And then the chain-saw man he steps right up to starter rope; And says ‘at last’ just as the tree rings zing.

The motto of Eugene’s “Symphony” Orchestra: “Climate Change For Thee, Not For Me.”

The orchestra — pressure washers, leaf blowers, chain saws, wood chippers, grass edgers, lawn mowers — anything and everything that uses gas-powered internal combustion engines to waste gallons of water, emit dangerous pollutants into the air, and inflict noise pollution outdoors and indoors — is on tour this summer.

And best of all, the orchestra plays in your neighborhood with special all-day performances starting before 7 am on Sundays and holidays … or until the pressure washer, leaf blower, chain saw … is returned to the rental dude.

For Memorial Day, the Eugene Symphony Orchestra (ESO) submitted the following set list:

Come On, Hear The Noise

Mowers On The Storm

Leaf Blowing In The Wind

We’re Not Going To Rake It

Pressure Washer Blues

Think Globally, Forget Locally

Down The Drain

Screw The Polar Bears

Never Heard Of A Broom

What’s Your Problem?

Climate Change Hypocrites

Before 7 am, We’re Going To Let It All Hang Down

What The … ?

You Can Check Out Any Time You Like, But You Can Never Leave

2020 Overture With Wood Chipper

Encore

Behind Red Eyes

You Got Fooled Again

One would think that a city (e.g., Eugene), which prides itself for its green consciousness (for everyone else), would take a stand against environmental degradation.

You would be wrong.

In Eugene … The “Band” Plays On … and on … and on.

https://www.sfchronicle.com/business/article/California-s-latest-pollution-push-Banning-14951305.php

https://almostdailybrett.wordpress.com/2014/06/14/pressure-washers-wood-chippers-leaf-blowers-oh-my/

California Cities and State Regulators Are Coming for Your Gas-Powered Leaf Blower

 

 

 

 

 

Does a Led Zeppelin concert photograph of singer Robert Plant and guitarist Jimmy Page go with marble Romanesque columns?DSC02649

How about a sketch of Mick Jagger with his signature protruding lips combined with Moorish arches?

For that matter, should an operations manager attempt to incorporate Eric Clapton’s Gibson Les Paul electric guitar with Spanish tile?

One would think an acoustic guitar would fit better into the classic Castilian style, but no one will ever confuse Andres Segovia with heavy metal.

For months including the critical last three weeks before opening night in Sevilla, the team behind the Hard Rock Café worked diligently to fully respect Spanish tradition, while swearing allegiance to the rocking iconic restaurant chain.DSC02651

Carlos Gil, the Venezuelan-born Hard Rock Café operations manager out of Amsterdam, visited patrons on the opening night this past August 4. He said local authorities insisted on the preservation of the Romanesque columns. The chain was more than happy to comply and even to incorporate them into the setting for customers.

Hard Rock in the Land of the Flamenco?

Sounds like a potential prescription for integrated marketing communications (IMC) disaster, but from all appearances it is working in Sevilla, Spain as evidenced by the turnout on opening night.

Starbucks and The Prado

About the length of one futbol pitch is the distance between Madrid’s famous Prado art museum and the usually well-located, Starbucks.

Howard Schultz and his Starbucks team certainly have a knack for finding great locations for the 33,000 stores of the $19.28 billion largest coffee roaster in the world.

Without doubt, each of Starbucks’ venues is consistent with the company’s brand from the green aprons of the baristas to the coffee posters from all over the world. But what is different in Spain’s capital city is that Starbucks also incorporates the Spanish style into its store.DSC03188

As the inevitable pace toward globalization and a flatter world intensifies, so will the demands on multi-national brands to respect the culture while at the same time maintaining the integrity of the brand.

Many are opposed to multi-national chains, and will naturally opt for local choices. Others will yearn for the consistency of product. A Starbucks latte tastes the same in Seattle as it does in Madrid as it does in Dublin or München. There is a beauty in predictability in an unsettled world.

Starbucks wants to deliver a consistency of product wherever and whenever patrons come-in for a latte, mocha or cappuccino. At the same time, the company’s stores do not have to be indistinguishable cookie-cutter designs with each one mimicking the very first one at Seattle’s Pike Park Market.

Seasoned PR and marketing managers instinctively can sense a departure from the “conscience” of the brand, but are they are equally adept when it comes to incorporating a local culture and traditions into the presentation of the brand?

What is the smart solution? The answer lies with respecting a local culture, not going “native,” and at the same time be consistent with brand management.

Cultural Dimensions

Professor Geert Hofstede is famous for his Cultural Dimensions Theory measuring national differences in six arenas: Power Distance, Individualism, Masculinity, Uncertainty Avoidance, Long-Term Orientations and Indulgence.

Before dipping their collective toes into another culture’s waters, it is best to weigh the very real differences between what you know and call familiar, and what you don’t know.

Wal-Mart succeeded big time in Mexico and failed miserably in Germany. Unilever’s Dove “Real Curves” campaign was a hit in the United States, but went over like a lead balloon (not to be confused with Led Zeppelin) in Taiwan.

Under Hofstede’s theory, Spain is high in power distance (57 percent), average in individualism (51 percent); low in masculinity and high in compassion (42 percent), skyrocketing in uncertainty avoidance (86 percent); below average in long-term orientation (48 percent) and low in indulgence (44 percent).DSC02656

There are zero issues when it comes to Brand über Alles. The brand must be respected and maintained. At the same time, there are cultural considerations that need to be considered as well.

Can they work together? Hard Rock Café and Starbucks are at least two global companies that have responded in the affirmative.

http://www.hardrock.com/corporate/history.aspx

https://en.wikipedia.org/wiki/Hard_Rock_Cafe

https://en.wikipedia.org/wiki/Andr%C3%A9s_Segovia

http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-presentations

https://geert-hofstede.com/national-culture.html

 

 

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