Tag Archive: ESECPN


‘So guys, it’s just you and your honey. The setting is perfect. But then erectile dysfunction happens again. Plenty of guys have this issue — not just getting an erection, but keeping it.” – Linette Beaumont speaking to millions of men about their problem stiffies.

linette

Men have been listening to women – particularly confident, intelligent, beguiling, beautiful women — ever since the Book of Genesis.

Wonder if Eve had a British accent?

“Care for an apple, mate?”

Did Adam have to worry about the dreaded four-hour erection? (Almost DailyBrett just hates it, when “that” happens again)

One thing is certain: The First Couple (not referring to Barack and Michelle) did not have HDTV, 60-second television spots or publicly traded pharmaceutical companies looking to break away from competition to revive limp sales performances.

Think of it this way: Adam and Eve were in paradise. Conceivably, Adam was able to perform without a little blue pill … What’s this?

British soap actress Linette Beaumont, 44, is in a gorgeous tropical setting.

She is wearing (not wearing) a very suggestive sarong. She has a come-hither expression.

She is talking to men, directly to men using the Mother Tongue of Empire.

And with it, Pfizer is differentiating its ED pharmaceutical product (e.g., Viagra) from its rival Cialis by Lilly. In particular, Pfizer is talking to millions of men not only about securing an erection, but sustaining it for the length of a lovemaking session. This is a real issue and Linette Beaumont is taking it on with a little sex appeal thrown in.

Besides the world only needs one pair of dueling bathtubs.

“Differentiation” Is A Good Thing

Even though they were only 21-years-old, Mick Jagger and Keith Richards were smart enough to realize the world only needed one, Beatles. The Rolling Stones had to be different, a little more seedy, a little more edgy, and maybe more than a tad bad than the Fab Four. Mission accomplished.

Hertz and Avis both rent cars, but Avis tries harder. United, American and Southwest all fly people to different airports, but Southwest has “festival seating,” happier flight attendants and no fees for checked bags.

Sometimes companies don’t even want to acknowledge the mere existence of rivals (e.g., Coke management in Atlanta to Pepsi management in Purchase, N.Y.), but if a business is worth pursuing it will inevitably draw rivals.

Pfizer may have been first with a workable ED drug in 1998 (e.g., Viagra, the little blue pill), but it eventually drew competition from Lilly’s Cialis and Bayer’s Levitra. Even though the purpose and the effect of these drugs are to promote and sustain what the British call, stiffies, they are relatively the same.

Pfizer and Lilly in particular aimed its television advertising (e.g., sports programming) at the maturing male demographic that is starting to experience hydraulic issues at precisely the wrong time (any time is the wrong time). Lilly’s Cialis was marketed as one every 24-hours, making one ready for prime time anytime.cialis

Cialis employed the dueling bathtubs (still trying to figure that one out) and loving (or soon to be loving) couples stumbling onto the ultimate idea to spice up their intimate lives. Anyone with ESECPN or ESECPN2 via cable or satellite has seen these ads. As a result, we have conjured up how horrible it is to endure the 240-minute salute, and all had a good laugh about it. Virtually all of us (even our female company) are now numb to the daily discussion of erectile dysfunction.

Enter Linette Beaumont and Her Sweeping Blue Sarong

Some have suggested that Linette is talking to women. Don’t think so.

She is talking directly to men, the kind of men who are getting a little concerned about their ability to perform and sustain. She is reassuring and inviting at the same time, just the girl across the pond who wears only a sarong on an unmade bed in an outdoor tropical locale. As they say, ‘Sex sells.’

There is something mesmerizing about the BBDO one-minute spot, which is a huge accomplishment in this bury-your-nose-into-your-mobile- device-“Big-Data” era.

Paid, Earned and Owned media platform integrated marketing communications pros are increasingly challenged about how to rise above the noise in our one-or-two nanosecond, attention-span world.

Linette in her sarong with her native British accent works. BBDO and the management at Pfizer (NYSE: PFE) deserve to take a bow.

Only two questions remain:

Will Linette make a glorious return for the Super Bowl?

If so, what will she (not) be wearing?

Goodbye to the underperforming stiffy?

http://www.youtube.com/watch?v=L_ETKkt2r80

http://adage.com/article/cmo-strategy/pfizer-direct-approach-viagra/295206/

http://www.forbes.com/sites/johnlamattina/2014/10/06/new-viagra-tv-ad-should-be-dropped/

http://www.today.com/money/new-viagra-ad-first-feature-only-woman-2D80183594

http://www.dailymail.co.uk/femail/article-2774693/Viagra-ads-target-women-1st-time.html

http://www.dailymail.co.uk/news/article-2786867/the-reassuring-british-blonde-soap-actress-s-tv-sensation-woman-advertise-viagra.html

http://www.cialis.com/

http://www.levitra.com/

http://en.wikipedia.org/wiki/The_Blue_Lagoon_(1980_film)

http://dictionary.cambridge.org/us/dictionary/british/stiffy

 

 

 

 

 

 

What are you going to do for programming one month from today on SEC Cupcake Saturday, November 22?

cupcakes

Will the 24/7/365 Southeastern Conference-loving network (that would be you, ESECPN) treat the nation to Alabama vs. the Western Carolina Catamounts?

Or is it, Carolina Western? Even Nick Saban and Alabama alum Rece Davis of ESECPN can’t talk up the “potential” of Western Carolina.

Or how about Auburn vs. Samford (& Son) Bulldogs?

Jesse Palmer’s Florida Gators will be playing the dreaded Eastern Kentucky Colonels that same day in “The Swamp.”

And David Pollack’s Georgia Bulldogs will be lining up in between the hedges against the Charleston Southern Buccaneers.

palmerpollack

Let’s not forget South Carolina vs. South Alabama Jaguars (Southern Mississippi would be a real opponent).

Reportedly, ESECPN Game Day will visit Nashville to get everyone stoked for Vanderbilt’s game that day against Vassar.

As they say: “You can’t stop the Vassar Brewers’ offense; you can only hope to contain it.”

Are these glorified late-season scrimmages the net result of the SEC refusing to play a nine-game conference schedule, and shamelessly loading up on body-bag games against sacrificial lambs?

Sure looks that way from this humble vantage point west of the Tennessee River.

Four Playoff Spots for Four ESECPN Teams?

Wouldn’t it be great for SEC’s cable sports network if the national championship was decided by a quartet of football factories located somewhere in the old Confederacy, south of the Mason-Dixon Line from Texas in the west to South Carolina in the east?

What if the South rises again, secedes from the union (and the NCAA), and makes the four-team All ESECPN playoff an annual event? No need to consider and follow the exploits of teams from the 14-team Big 10, the 10-team Big 12, the 12-team Pac-12 or any other sad-sack conference.

What is really unfortunate about SEC Cupcake Saturday is the loss of traditional rivalries that were played on the fourth Saturday in November. Included in these games on this hallowed date were the Iron Bowl between Alabama and Auburn and the Egg Bowl between Mississippi and Mississippi State. Instead, Alabama and Auburn are devouring cupcakes that day, basically scheduling a “bye” in drag before the Iron Bowl.

There is hope for college football fundamentalists November 22: You just have to venture west of the Hudson River to Pasadena, California. Yes, USC plays UCLA that day in the Rose Bowl in a real football game with genuine competition. By closing one’s eyes, you can see O.J. Simpson (without his knife) and Gary Beban dueling it out in the Crosstown Rivalry.

Up north that day will be Stanford vs. Cal in the latest renewal of the so-called “Big Game.” Who can forget the one “Play” against Stanford that serves as the single highlight of Cal’s 128-years of inglorious football?

Instead of feasting on cupcakes the week before their rivalry games, the remainder of the Pac-12 is playing conference games that day: Arizona vs. Utah; Colorado vs. Oregon; Oregon State vs. Washington and Washington State vs. Arizona State.

Playing Conference Games in November?

The apologists for the Southeastern Conference at the studios of ESECPN will inevitably point to the fact that other teams in other conferences play their own cupcake opponents. The charge is valid, but these games come at the beginning of the campaign, not the week before the traditional season-ending rivalry game.

They will also cite that Arkansas plays Ole Miss on November 22; Ditto for Mississippi State vs. Vandy and Missouri vs. Tennessee … or six teams out of 14 are actually playing conference games in week four of November. Shameful.

Here is a unique idea for the folks at ESECPN in Bristol, Connecticut: Why not demand the Southeastern Conference play a nine-game conference schedule, putting an end once-and-for-all: Cupcake Saturday?

Let’s make it easy or simple enough for the occupants of the SEC’s headquarters in Birmingham, Alabama: Conference games and only conference games are played in November with the obvious exceptions of Florida vs. Florida State, Georgia vs. Georgia Tech and Kentucky vs. Louisville.

Whattyathink Jesse Palmer?

Any thoughts David Pollack?

How about it, Rece Davis?

Can you live without Florida playing a “home game” against Eastern Kentucky (e.g., the Gators would never step foot in Richmond, Kentucky let alone find it on the map) or Georgia taking on Charleston Southern in a glorified high school stadium?.charleston

Based upon a quick review of the secondary ticket market even with the football crazies south of the Mason-Dixon Line, the fans agree. Tickets for Alabama’s certain annihilation of Western Carolina on November 22 start at $119. Tix for the Iron Bowl the following week start at $297 and peak at $5,855 per ticket.

Which game would you rather watch? Hey ESECPN, let’s dispense with the cupcakes and go for good old-fashioned raw meat instead.

http://www.wcu.edu/

http://www.samford.edu/

http://www.eku.edu/

http://www.csuniv.edu/

http://www.southalabama.edu/

http://www.vassar.edu/

http://secsports.go.com/watch

 

 

 

 

 

 

 

 

 

 

 

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