Tag Archive: FNC


“That’s one of the reasons why Trump kind of wants you to watch CNN instead of MSNBC. Because he knows on MSNBC no one will be defending him … Because we don’t bring on liars. I don’t bring on a liar. I won’t do that.” — MSNBC “Last Word” host Lawrence O’Donnell on Al Franken’s January 12 podcast.

It’s one thing to pretend to be fair and objective, when in reality you’re not. It’s another to remove all doubt, and …. be happy about it.

O’Donnell may have already raised arrogance to an art form, but does he really have to be gleeful about MSNBC winning the race to the bottom when it comes to fairness or to be more precise, the lack of fairness?

“One third of their (CNN) payroll loves Trump. So you’re guaranteed on any hour of CNN to a minimum one-third of the programming supportive of Trump. Some people on their payroll saying, ‘Here’s why Trump’s right.'” — MSNBC’s O’Donnell on CNN programming

O’Donnell was lamenting that CNN actually has guests that are one-third (really?) sympathetic to Trump, and will actually present why the president is right. The representation of both sides of the story does not exist on his “Last Word” and conceivably other MSNBC programs.

Almost DailyBrett must stop here and ask:

Are we reaching a new low point when not only are cable networks partisan (i.e., MSNBC and CNN, liberal, Fox News, conservative), but these media outlets blacklist any and all other voices who do not pass a sacred litmus test?

It’s not just a case in which viewers are selecting their own “news,” but they are not even being offered any semblance of any other point of view as a comparison … at least not on MSNBC.

The intensification of pro-Democratic bias/anti-Trump content on MSNBC as a counter to pro-Republican/pro-Trump programming on Fox News is paying off in terms of ratings (e.g., eyeballs) and with them, advertising.

According to Nielsen, Fox News Channel (FNC) won 2019 with a nightly average viewership of 2.57 million. MSNBC is second with 1.80 million evening viewers. CNN is third with … 1 million prime time viewers. If the world already has one MSNBC, why does it need another.

Whattyathink, CNN?

When Arizona Republican Senator Martha McSally last week refused to answer a question from a CNN Capitol Hill reporter, calling him a “liberal hack,” the network anchors were shocked … yes absolutely shocked. Deep down inside they were oh-so-happy, but does that make CNN any more relevant as the third horse in a two-horse race?

What did former GE Chairman Jack Welch say about market share? You either want to be No. 1 (Fox) or No. 2 (MSNBC) … number three should be rethinking their programming focus (CNN).

No More Masquerades

“The media is so messed up. It’s disheartening to me. … CNN is biased to the left … They are indistinguishable from MSNBC.” — Megyn Kelly, former NBC and Fox News journalist

“As reporters, we masquerade as being objective. We masquerade as being neutral. We masquerade as being without bias. These things are not true, and they are unrealistic.” — Lara Logan, former CBS News correspondent

As a former cub reporter for two suburban dailies and as a public relations practitioner for three decades, Almost DailyBrett understands completely that reporters/editors/correspondents come to their respective jobs with a healthy degree of skepticism and preordained political views (e.g., overwhelmingly liberal).

The real question comes down to professionalism. Can a reporter/editor/correspondent/anchor keep their personal views out of their copy?

The best reporters can do that, but cable television in particular has literally 24 hours of programming to fill. Journalists are now charged with offering interpretation (e.g., The Commentariat) of the news. Does this duty inflate their own sense of worth, and lead to the absurdity of reporters interviewing … fellow reporters?

Are journalistic standards of professionalism, fairness and objectivity gone forever to the delight of advertisers and our two political parties?

As consumers of mass media, are we responsible for the news we receive?

The vast majority of us are obviously asking for media, which conforms to our political views. Are we surprised to learn that our nation is more divided than at any time since the Civil War?

Our polarized media is without doubt aiding and abetting our division.

Is there anyway to put the brakes to this ever spiraling journalistic race to the bottom?

https://deadline.com/2019/12/cable-ratings-2019-list-fox-news-total-viewers-espn-18-49-demo-120281

https://almostdailybrett.wordpress.com/2020/01/12/has-all-media-become-partisan-media/

https://www.realclearpolitics.com/video/2020/01/25/megyn_kelly_cnn_became_the_thing_trump_said_they_were_indistinguishable_from_msnbc.html

“Fox News is no monopoly. It is a singular minority in a sea of liberal media. ABC, NBC, CBS, PBS, NPR, CNN, MSNBC vs. Fox. The lineup is so unbalanced as to be comical – and that doesn’t even include the other commanding heights of the culture that are firmly, flagrantly liberal: Hollywood, the foundations, the universities, the elite newspapers.” — Fox News commentator and Washington Post columnist, Charles Krauthammer (1950-2018)

The liberal networks were not cutting it across the fruited plain.

The front page of the New York Times always dictated the topics for their evening newscasts.

What played on Madison Avenue was not resonating for millions in the Basket of Deplorables west of the Hudson.

For years, the Nielsen reports for the legendary “Big Three” ABC, CBS, NBC and their ideological cousins, CNN and MSNBC, were consistently going down to the right (from a ratings chart point of view).

As America was becoming a more moderate-conservative nation, the media elites in Manhattan and within the confines of the Beltway were moving further to the left.

There was — and still is — an economic disconnect: pure and simple.

And yet there was an unrecognized-in-plain-sight-new-source-of-money to be made in the always tough media business.

The much-vilified duo of Rupert Murdoch and Roger Ailes recognized a vast unmet need for a “Fair and Balanced” network resonating with the good folks in the so-called “fly-over states.”

Fox News Channel (FNC) was born in 1996, and just this year garnered its highest-ever ratings.

The Nielsen Ratings race is not even close.

FNC became the first cable news outlet to lead all networks, including the big three, in total audience for a November midterm election, beating second place NBC by 7.78 million to 5.64 million viewers. FNC even commanded a two-to-one lead over once powerful, CBS.

Legendary chief executive Jack Welch repeatedly said any business should either be number one or number two in its given market. Fox News is without doubt numero uno.

The unanswered question that must be posed: Is why is Fox News still unchallenged in serving the moderate-conservative psychographic, the one which elected Donald Trump to the presidency two years ago?

The self-anointed elites at the liberal networks, the all-knowing think tanks and the academic types at journalism schools denigrate the Fox News audience as uneducated racist dolts. They don’t seem to realize through their intemperate scolding and actions, they are contributing to the reciprocal scorn of the NYC/DC political class.

Almost DailyBrett to this day has never and will not ever understand the “political wisdom” of lambasting and making fun of hard-working people, who alas did not win the biological intellectual lottery.

It must suck to live, work hard and go to church on Sundays in impregnable Blue Wall states, such as Wisconsin, Michigan and Pennsylvania.

The End of Fox News?

The communal Schadenfreude of the political class celebrating the career ending capers of Ailes and Bill O’Reilly, coupled with the departures of Megyn Kelly and Greta Van Susteren, augured for the inevitable ratings/influence decline of Fox News Channel.

Using football parlance, it was next man (woman) up for Fox News. Sean Hannity vaulted to first place among all cable news programs. Martha MacCallum, Tucker Carlson and Laura Ingraham successfully launched their own opinion programs.

On the news side, superb Bret Bair and MacCallum anchored the aforementioned industry leading midterms’ newscast with solid pros Chris Wallace and Brit Hume by their sides. Almost DailyBrett will always miss the insightful commentary of Charles Krauthammer. His toe-to-toe exchanges with O’Reilly were must-watch television. Krauthammer could have made Fox News’ industry leading Midterm election coverage even better.

The real question that must be asked: Is Fox News merely winning a ratings battle, or the actual media war as well?

Almost DailyBrett argues for the former: Fox achieved a major marker of its success. The network serves 2.5 million prime-time viewers, a 3 percent increase compared to 2017. MSNBC sports 1.8 million prime-time viewers, a 12 percent hike when measured against the preceding year.

Did MSNBC gain share against Fox? Or did MSNBC strengthen its position at the expense in the form of an epic decline by the other 24-7-365 anti-Trump network, CNN? Nielsen reported that CNN draws only 990,000 prime-time viewers, a decline of 6 percent compared to 2017.

What did Welch say about being number one or two in a given market (e.g., cable news)? This blog could easily be focused on what went wrong with CNN, founded 16 years before Fox News?

There was a time when Ted Turner’s network was the authority when it came to breaking news around the world. Remember Bernard Shaw? Those days have been replaced by Anderson Cooper and Don Lemon.

In the meantime Fox News moves forward as the only moderate-conservative oriented network, the television outlet serving the other side of America’s divide.

If Fox remains the only network for the fly-over states, and the liberal networks cannibalize each other for left-of-center crowd … is there any reason to question that Fox News will retain its ratings dominance?

https://www.forbes.com/sites/markjoyella/2018/11/07/fox-news-has-highest-rated-midterm-coverage-in-cable-news-history/#262c5105c867

https://www.forbes.com/sites/markjoyella/2018/12/12/fox-news-channel-has-highest-ratings-in-22-years-but-msnbc-is-growing-fast/?utm_source=TWITTER&utm_medium=social&utm_content=1994079623&utm_campaign=sprinklrForbesMainTwitter#20dfce6a6124

https://deadline.com/2018/11/fox-news-wins-midterm-elections-ratings-cnn-msnbc-donald-trump-1202497745/

https://almostdailybrett.wordpress.com/2014/07/08/nine-fox-blondes/

https://almostdailybrett.wordpress.com/2017/12/27/dan-rather-father-of-affirmational-journalism/

 

 

 

 

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