Tag Archive: Fox Business


Tired of screaming talking heads?

Are you just done … with polemics?

Want real news that is more than 24-7-365 bashing of Donald Trump?

How about real-time information, which is 100 percent relevant to at least 54 percent of Americans who constitute the nation’s “investor class”?

Digging deeper one finds that 73 percent of those with bachelor’s degrees and above, and 83 percent of master’s degrees and above, own publicly traded company shares or stock-based mutual funds … many in employer 401K plans or IRAs.

Buy Low, Sell High!

With all of these stats in mind, Almost DailyBrett welcomes you to the best network on television: CNBC.

What ever happened to critics who proclaimed that around-the-clock Wall Street market coverage would never work?

They are the same naysayers who proclaimed that 24/7/365 sports wouldn’t fly when ESPN was launched in 1979.

How did either of these forecasts work out?

Just as ESPN’s proven business model fostered a plethora of imitators (i.e., Fox Sports, CBS Sports, NBC Sports Network), the same is true with CNBC, born in 1989.

Two years later, CNBC’s parent acquired Financial New Network. There was obviously moola to be made from those who care about global markets, particularly their NYSE and NASDAQ investments.

Never-shy-about-about-exploiting-an-opportunity, Rupert Murdoch, debuted CNBC’s major competitor Fox Business in 2007, including raiding CNBC for proven on-air talent (i.e., Maria “The Money Honey” Bartiromo, Neil Cavuto, Liz Claman …).

Fox Business now leads in the Nielsen Ratings for cable business networks, just as Fox News is on top for cable news channels.

Almost DailyBrett believes that competition makes everyone better, and contends that CNBC can take full advantage of the opportunity that comes from adversity.

Can’t Quantify PR?

Working for the Semiconductor Industry Association (SIA) in the mid-1990s, your author as director of communications was interviewed each month on the chip industry’s book-to-bill ratio … or what is the relationship between the booked orders and the already billed orders.

One always wanted the former to be higher than the latter.

As a director of Corporate Public Relations for LSI Logic, Almost DailyBrett booked our CEO Wilf Corrigan on CNBC whenever we had good news to report, provided the markets were open and trading.

One particular time our stock was trading at $86 per share when the interview began. Three-or-more minutes later (an eternity on television), LSI Logic shares had jumped to $89 per share or x-millions more in market capitalization (number of shares x stock price)

And who says, you cannot quantify effective public relations?

The direction of a company’s shares can head to the north, but to the south as well, thus resulting in the term for a stock being a volatile, “Dow Joneser.”

Recently saw a sell-side analyst explaining on CNBC why he downgraded Nike from a buy to a hold with a lower sales target … the stock sold off during the interview. That is the awesome power of an analyst being interviewed on a financial news network.

Almost DailyBrett contends from years as a loyal viewer that CNBC covers real news: What’s happening with global markets, consumer spending, newest gadgets and gizmos, trade wars, Brexit, Federal Reserve rate hikes or cuts/quantitative tightening or quantitative easing ….

Is CNBC perfect? Far from it. Yours truly rolls his eyes whenever yet another report focuses on East Coast dino-tech legends General Electric (GE) or Itty Bitty Machines (IBM). The former is Sears in drag, and the latter is just a few steps further back on the same bridge to nowhere.

Having said that, there is a healthy consistency that comes from Bob Pisani from the floor of the NYSE and Bertha Coombs from the NASDAQ.

Who can avoid smiling when Jim Cramer is throwing bulls and bears on “Mad Money?” David Faber (a.k.a. “The Brain) is always solid with his reporting.

Carl Quintanilla, Morgan Brennan and John Fortt are especially credible with the coverage of technology to start the day. Wilfred Frost and Sara Eisen put a capper on the trading day by hosting “Closing Bell” with Michael Santoli providing analysis of the just competed trading day.

If you want wall-to-wall about what is wrong with the relationship between Donald and Nancy, there are networks, which can provide you with all the gory details on a 24/7/365 basis. Go for it.

And if you can’t wait for another update on the no talent Kardashian family, CNBC is not your cup of tea … and never will be. Thank the good Lord.

https://news.gallup.com/poll/211052/stock-ownership-down-among-older-higher-income.aspx

https://www.marketwatch.com/story/the-amount-of-americans-not-saving-for-retirement-is-even-worse-than-you-thought-2017-02-21

https://www.nytimes.com/2018/02/08/business/economy/stocks-economy.html

https://www.cnbc.com/

https://en.wikipedia.org/wiki/CNBC

https://www.forbes.com/sites/markjoyella/2018/10/02/lou-dobbs-maria-bartiromo-lead-fox-business-to-big-ratings-win/#4e449fd924bf

https://almostdailybrett.wordpress.com/2018/12/20/how-fox-news-keeps-on-winning-the-ratings-war/

 

 

 

 

 

 

 

olbermann

Cats only have nine lives.

Keith Olbermann has used up at least seven of his lives on television, and here comes number eight.

After two decades-plus of suspensions, firings, tantrums and incendiary comments, Olbermann is now preparing for at least his eighth gig on national TV when he returns to ESPN2 to host “Olbermann” starting on August 26.

I can hardly wait.

If Las Vegas assigns an over/under wager for Olbermann making it one year at the Mother Ship, I will gladly take the “under.”

What is it with network and cable television in which they are bound-and-determined to recycle “personalities” that just simply won’t go away?

Apparently, there is some truth about the longevity legend of cockroaches.

The species has lasted 300-million years. They reportedly made it through Hiroshima and Nagasaki. They are survivors, reportedly because of their simple bodies and slower cell cycles.

You don’t want them around, but there they are. If you see one, you know instinctively there must be others. They spread diseases. They are nasty.

The same applies to commentators, particularly on television, who endure, survive, persevere and just plain refuse to be sent out to pasture for the benefit of man and womankind.

Geraldo Rivera will always be the guy who opened up Al Capone’s safe on nationwide television and found…a few empty bottles. And let’s not forget the 1980s era chair-swinging fights when Geraldo invited white supremacists to serve as his guests. He defined “trash” TV with quality programming about “Men in Lace Panties and the Women Who Love Them.”

He will be the guy who exposed the whereabouts of an US military unit in Iraq, violating the rules of an embedded “journalist.”

And yet, Roger Ailes hired him at Fox News. He is still there with the same 1970s-era moustache.

Just as the entire nation was simultaneously chanting “Shut Up Howard” to Howard Cosell on ABC’s Monday Night Football, many are switching the channel when Geraldo comes on the screen.

Lou Dobbs is another one whose time came and went…and yet he has returned to the scene.

His legendary arrogance, boorishness and nightly attacks on undocumented aliens and giving too much airtime and credibility to the “Birther” conspiracy crowd was just too much for CNN. How long did it take the network to show him the door? Too long.

And yet, he is a regular on Fox Business. As a former stock broker he knows the market and maybe that’s where he should concentrate his attention. A little contrition and modesty would not be a bad idea.

Fox News claims to be fair and balanced.

It would not make sense for the cable market leader to hire Olbermann because he is neither fair nor balanced.

Rupert Murdoch terminated Olbermann stating, “I fired him…He’s crazy.”

Is he still crazy after all these years?

If you are scoring at home, Olbermann has been suspended twice (ESPN, 1997; and MSNBC, 2010). He was fired twice (Fox Sports in 2001 and Current TV in 2012).

He wore an armband and gave the Nazi salute wearing a Bill O’Reilly mask at the 2006 Television Critics Association meeting, earning him a rebuke from the Anti-Defamation-League.

He referred to Bristol, Connecticut, the home of ESPN, as a “God forsaken place.”

And now ESPN, based in that same God forsaken place, is rehiring Olbermann? Go figure.

The litany of incidents partially listed above would make even Charlie Sheen blush.

Can public relations counsel influence Keith Olbermann?

Could effective PR help Lindsay Lohan?

There comes a time when the die is cast. Keith Olbermann can’t control Keith Olbermann. What makes anyone think that anyone else can control Keith Olbermann?

Am I rooting against Keith Olbermann? No. Would I hire Keith Olbermann? Hell, no. Will I be surprised to learn about the next in a long line of Olbermann suspensions, firings and tantrums? Of course not.

I just hope that he gets the professional help he so desperately needs.

http://www.usatoday.com/story/sports/2013/07/17/espn-keith-olbermann-msnbc-sportscenter-/2524945/

http://www.nydailynews.com/sports/official-olbermann-returns-espn-late-night-talk-article-1.1401205

http://en.wikipedia.org/wiki/Keith_Olbermann

http://dsc.discovery.com/tv-shows/mythbusters/mythbusters-database/cockroaches-survive-nuclear-explosion.htm

http://en.wikipedia.org/wiki/Geraldo_Rivera

http://en.wikipedia.org/wiki/Lou_Dobbs

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