Tag Archive: Fox Business


“Yes, most likely.” — Boeing President and CEO David L. Calhoun asked if one of his airline customers will go out of business

Three little devastating words.

What is one of the Golden Rules of Public Relations? Don’t answer hypotheticals.

“What happens if the sun slams into the earth?

You can think we would all fry and die and the markets would close early, but you have the right to keep your thoughts to yourself and to deliver a boring response to a reporter, anchor or correspondent.

Today’s Savannah Guthrie asked Calhoun if an airline (e.g., one of Boeing’s customer) could go under, and he uttered those three little words starting with “Yes.”

Guess what? The entire airline sector took a dive (pardon the poor Almost DailyBrett pun) as well as one of their chief suppliers … that would be … Boeing. The company’s PR department reportedly tried to “walk back” Calhoun’s gaffe, but as they say … ‘You can’t put the toothpaste back in the tube.”

Almost DailyBrett must first ask: Why “Today”?  Why now?

Even before Covid-19 sell-off, the company was responsible for two Boeing 737 Max-8 failure airplane crashes. As a former shareholder, your author knows the airline passenger market is on its back. Boeing turned into a ‘sell.’ It’s still a ‘sell.’

What’s the “great” news to bestow to the aeronautics rocket scientists at Today. Considering that Boeing is the ultimate B2B (business-to-business) is Today’s audience, your audience? Wouldn’t CNBC, Fox Business, Wall Street Journal or even Aviation Week be more appropriate media for Boeing?

Your Mother Always Told You To Tell The Truth

So did Immanuel Kant.

A former Silicon Valley colleague made a valid point that Boeing boss Calhoun should be given credit for telling the truth, and nothing but the truth.

True, but Calhoun went too far. Questions about the financial health of each and everyone of Boeing’s airline customers should be left to the … carriers themselves.

What was the alternative (besides declining the Today interview request)? How about not responding to the question, simply acknowledge the interrogative, say you can’t speak for individual airlines and pivot the discussion back to Boeing. The technique is known as Acknowledge-Bridge-SOCO (Strategic Operating Communications Objective).

SOCO is the answer, which coincides with predetermined before the Today interview Boeing’s agenda, not the wishes of Mizz Guthrie.

As a former press secretary for former California Governor George Deukmejian, your author and our press office staff parried each and every hypothetical question. It was our rule. It was our political discipline.

Consider one of the many questions that we received about legislation pending in the state Legislature, and whether the governor would sign or veto a bill? Unless it was one of the rare cases in which the governor deliberately wanted to send a discouraging message in advance — the bill would be DOA — we implemented our sacrosanct rule about not responding to hypotheticals.

Reporters would often voice their displeasure, but our answer made sense … bills are often amended. They are shelved in committee. They fail on the floor of one or the other house. You can’t make a judgment on a bill if and until it reaches the governor in its final form.

In governance, it’s sound public policy to plan for the future — California 2010 project in 1987. The Golden State foresaw the equivalent of the population of the State of Illinois moving to California. That prediction turned out to be true.

Having said that, there is zero upside with thinking out loud in the on-the-record presence of a reporter. Unless you have the internal green light from your management to float a trial balloon, the practice of speculating about the future is inherently dangerous.

And if you do venture into the hypothetical minefield, mind your own knitting (one metaphor following another),

Calhoun’s greatest sin in the eyes of Almost DailyBrett was conjecturing out loud about the business future of one of Boeing’s customers. That’s the carrier’s prerogative and responsibility, not Boeing, the B2B supplier.

Boeing’s PR department deserves more than its fair share of blame for this gaffe. Today was a bad choice at the worst time possible.

Calhoun was not adequately media trained, particularly when it comes to never answering hypotheticals.

https://www.nbcnews.com/business/business-news/coronavirus-pandemic-could-force-major-u-s-airline-out-business-n1205036

http://www.boeing.com/company/bios/david-l-calhoun.page

 

 

Tired of screaming talking heads?

Are you just done … with polemics?

Want real news that is more than 24-7-365 bashing of Donald Trump?

How about real-time information, which is 100 percent relevant to at least 54 percent of Americans who constitute the nation’s “investor class”?

Digging deeper one finds that 73 percent of those with bachelor’s degrees and above, and 83 percent of master’s degrees and above, own publicly traded company shares or stock-based mutual funds … many in employer 401K plans or IRAs.

Buy Low, Sell High!

With all of these stats in mind, Almost DailyBrett welcomes you to the best network on television: CNBC.

What ever happened to critics who proclaimed that around-the-clock Wall Street market coverage would never work?

They are the same naysayers who proclaimed that 24/7/365 sports wouldn’t fly when ESPN was launched in 1979.

How did either of these forecasts work out?

Just as ESPN’s proven business model fostered a plethora of imitators (i.e., Fox Sports, CBS Sports, NBC Sports Network), the same is true with CNBC, born in 1989.

Two years later, CNBC’s parent acquired Financial New Network. There was obviously moola to be made from those who care about global markets, particularly their NYSE and NASDAQ investments.

Never-shy-about-about-exploiting-an-opportunity, Rupert Murdoch, debuted CNBC’s major competitor Fox Business in 2007, including raiding CNBC for proven on-air talent (i.e., Maria “The Money Honey” Bartiromo, Neil Cavuto, Liz Claman …).

Fox Business now leads in the Nielsen Ratings for cable business networks, just as Fox News is on top for cable news channels.

Almost DailyBrett believes that competition makes everyone better, and contends that CNBC can take full advantage of the opportunity that comes from adversity.

Can’t Quantify PR?

Working for the Semiconductor Industry Association (SIA) in the mid-1990s, your author as director of communications was interviewed each month on the chip industry’s book-to-bill ratio … or what is the relationship between the booked orders and the already billed orders.

One always wanted the former to be higher than the latter.

As a director of Corporate Public Relations for LSI Logic, Almost DailyBrett booked our CEO Wilf Corrigan on CNBC whenever we had good news to report, provided the markets were open and trading.

One particular time our stock was trading at $86 per share when the interview began. Three-or-more minutes later (an eternity on television), LSI Logic shares had jumped to $89 per share or x-millions more in market capitalization (number of shares x stock price)

And who says, you cannot quantify effective public relations?

The direction of a company’s shares can head to the north, but to the south as well, thus resulting in the term for a stock being a volatile, “Dow Joneser.”

Recently saw a sell-side analyst explaining on CNBC why he downgraded Nike from a buy to a hold with a lower sales target … the stock sold off during the interview. That is the awesome power of an analyst being interviewed on a financial news network.

Almost DailyBrett contends from years as a loyal viewer that CNBC covers real news: What’s happening with global markets, consumer spending, newest gadgets and gizmos, trade wars, Brexit, Federal Reserve rate hikes or cuts/quantitative tightening or quantitative easing ….

Is CNBC perfect? Far from it. Yours truly rolls his eyes whenever yet another report focuses on East Coast dino-tech legends General Electric (GE) or Itty Bitty Machines (IBM). The former is Sears in drag, and the latter is just a few steps further back on the same bridge to nowhere.

Having said that, there is a healthy consistency that comes from Bob Pisani from the floor of the NYSE and Bertha Coombs from the NASDAQ.

Who can avoid smiling when Jim Cramer is throwing bulls and bears on “Mad Money?” David Faber (a.k.a. “The Brain) is always solid with his reporting.

Carl Quintanilla, Morgan Brennan and John Fortt are especially credible with the coverage of technology to start the day. Wilfred Frost and Sara Eisen put a capper on the trading day by hosting “Closing Bell” with Michael Santoli providing analysis of the just competed trading day.

If you want wall-to-wall about what is wrong with the relationship between Donald and Nancy, there are networks, which can provide you with all the gory details on a 24/7/365 basis. Go for it.

And if you can’t wait for another update on the no talent Kardashian family, CNBC is not your cup of tea … and never will be. Thank the good Lord.

https://news.gallup.com/poll/211052/stock-ownership-down-among-older-higher-income.aspx

https://www.marketwatch.com/story/the-amount-of-americans-not-saving-for-retirement-is-even-worse-than-you-thought-2017-02-21

https://www.nytimes.com/2018/02/08/business/economy/stocks-economy.html

https://www.cnbc.com/

https://en.wikipedia.org/wiki/CNBC

https://www.forbes.com/sites/markjoyella/2018/10/02/lou-dobbs-maria-bartiromo-lead-fox-business-to-big-ratings-win/#4e449fd924bf

https://almostdailybrett.wordpress.com/2018/12/20/how-fox-news-keeps-on-winning-the-ratings-war/

 

 

 

 

 

 

 

olbermann

Cats only have nine lives.

Keith Olbermann has used up at least seven of his lives on television, and here comes number eight.

After two decades-plus of suspensions, firings, tantrums and incendiary comments, Olbermann is now preparing for at least his eighth gig on national TV when he returns to ESPN2 to host “Olbermann” starting on August 26.

I can hardly wait.

If Las Vegas assigns an over/under wager for Olbermann making it one year at the Mother Ship, I will gladly take the “under.”

What is it with network and cable television in which they are bound-and-determined to recycle “personalities” that just simply won’t go away?

Apparently, there is some truth about the longevity legend of cockroaches.

The species has lasted 300-million years. They reportedly made it through Hiroshima and Nagasaki. They are survivors, reportedly because of their simple bodies and slower cell cycles.

You don’t want them around, but there they are. If you see one, you know instinctively there must be others. They spread diseases. They are nasty.

The same applies to commentators, particularly on television, who endure, survive, persevere and just plain refuse to be sent out to pasture for the benefit of man and womankind.

Geraldo Rivera will always be the guy who opened up Al Capone’s safe on nationwide television and found…a few empty bottles. And let’s not forget the 1980s era chair-swinging fights when Geraldo invited white supremacists to serve as his guests. He defined “trash” TV with quality programming about “Men in Lace Panties and the Women Who Love Them.”

He will be the guy who exposed the whereabouts of an US military unit in Iraq, violating the rules of an embedded “journalist.”

And yet, Roger Ailes hired him at Fox News. He is still there with the same 1970s-era moustache.

Just as the entire nation was simultaneously chanting “Shut Up Howard” to Howard Cosell on ABC’s Monday Night Football, many are switching the channel when Geraldo comes on the screen.

Lou Dobbs is another one whose time came and went…and yet he has returned to the scene.

His legendary arrogance, boorishness and nightly attacks on undocumented aliens and giving too much airtime and credibility to the “Birther” conspiracy crowd was just too much for CNN. How long did it take the network to show him the door? Too long.

And yet, he is a regular on Fox Business. As a former stock broker he knows the market and maybe that’s where he should concentrate his attention. A little contrition and modesty would not be a bad idea.

Fox News claims to be fair and balanced.

It would not make sense for the cable market leader to hire Olbermann because he is neither fair nor balanced.

Rupert Murdoch terminated Olbermann stating, “I fired him…He’s crazy.”

Is he still crazy after all these years?

If you are scoring at home, Olbermann has been suspended twice (ESPN, 1997; and MSNBC, 2010). He was fired twice (Fox Sports in 2001 and Current TV in 2012).

He wore an armband and gave the Nazi salute wearing a Bill O’Reilly mask at the 2006 Television Critics Association meeting, earning him a rebuke from the Anti-Defamation-League.

He referred to Bristol, Connecticut, the home of ESPN, as a “God forsaken place.”

And now ESPN, based in that same God forsaken place, is rehiring Olbermann? Go figure.

The litany of incidents partially listed above would make even Charlie Sheen blush.

Can public relations counsel influence Keith Olbermann?

Could effective PR help Lindsay Lohan?

There comes a time when the die is cast. Keith Olbermann can’t control Keith Olbermann. What makes anyone think that anyone else can control Keith Olbermann?

Am I rooting against Keith Olbermann? No. Would I hire Keith Olbermann? Hell, no. Will I be surprised to learn about the next in a long line of Olbermann suspensions, firings and tantrums? Of course not.

I just hope that he gets the professional help he so desperately needs.

http://www.usatoday.com/story/sports/2013/07/17/espn-keith-olbermann-msnbc-sportscenter-/2524945/

http://www.nydailynews.com/sports/official-olbermann-returns-espn-late-night-talk-article-1.1401205

http://en.wikipedia.org/wiki/Keith_Olbermann

http://dsc.discovery.com/tv-shows/mythbusters/mythbusters-database/cockroaches-survive-nuclear-explosion.htm

http://en.wikipedia.org/wiki/Geraldo_Rivera

http://en.wikipedia.org/wiki/Lou_Dobbs

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