Tag Archive: Ground Hog Day


“Be sure to put on your own mask before helping others.”  — Flight attendant instructions before take-off.

The author of Almost DailyBrett couldn’t be more excited for his students preparing to graduate on June 9.

He is also charged up for his recent graduates, realizing that they too have the wind in their collective sails. No more taking any job just to survive, but instead actually seeking out a “position” that serves as the stepping stone for a rewarding career.

Think of it this way: Job boards are passé. Today’s graduates have a unique opportunity to seek out positions with their employers of choice through informational interviews and networking. They can create their own positions and forget about taking the first offer.

They have a unique opportunity to build their own wealth, and later give back to those who are less fortunate. They can voluntarily live below their means and become The Millionaire Next Door as reported by Mssrs Thomas Stanley and William Danko in their New York Times bestseller.

There simply has not been a better overall economic climate for competing college graduates in the last two decades.

We are living in a Goldilocks Economy.

Surging Business

Better strike while the irons are hot, red hot. Like all economic moves upwards to the right, the trend which is now their friend will not last forever.

Last week, we learned that America’s $19.41 trillion GDP economy grew at a non-inflationary 2.6 percent pace after two consecutive quarters of 3.0 percent … all of this growth coming before congressional passage/presidential approval of the historic tax reform bill and regulatory relief.

Could we experience 4 percent GDP in 2018, leaving no doubt that we are in a robust growth economy? How’s that sound, graduates?

Unemployment stands at 4.1 percent. The next Department of Labor’s jobs report will be announced on Ground Hog Day. Will it be the same percentage over-and-over again or even lower, coming closer to the 3.5 percent threshold for full-employment?

The benchmark Standard & Poors 500 surged 22.46 percent in 2017, and it has already grown another 7.55 percent since … January 1.

Wages and salaries are rising, reflecting a labor shortage for skilled employees.

America’s inflation rate (e.g., Consumer Price Index) was 2.1 percent in December.

The Federal Reserve’s Fed Funds rate is 1.25 percent, before expected increases by Jerome Powell’s Federal Reserve.

Americans for Tax Reform is keeping tab of the 263 companies (so far) making new commitments in terms of repatriations of billions overseas, paying more corporate taxes, increasing wages, providing bonuses, investing in the economy and hiring more people.

For example, FedEx announced the spending of $1.5 billion to expand/modernize its Indianapolis and Memphis hubs, $200 million in raises for hourly workers, and $1.5 billion for employee pensions.

The future regardless of economic gyrations revolves around newly professionally educated students graduating, who are ready to the hit the ground running in our digitized service-oriented economy.

We need graduates, who can tell the story and tell it well through the written word, verbal expression and compelling multimedia presentations.

To some, major corporations are somehow the bad guys in any drama. How can one arrive at this misguided conclusion, when these entrepreneurial firms innovate and produce the products we use on a daily basis, hire millions, invest billions, and provide trillions in investment returns for the 54 percent of Americans, who constitute the Investor Class.

This fantabulous story cannot be taken for granted, it needs to be told and retold by skilled communicators, the types we are graduating.

The great irony is American corporations are doing more to combat income inequality by hiring, investing and creating greater shareholder value by means of a reduction in corporate tax rates from 35 to 21 percent.

Portland: Where Young People Go To Retire

Or do they go there to stagnate?

As a former Portland resident for five years, Almost DailyBrett has news for those who voluntarily choose not to work: The recession of 2007-2008 is in the rear view mirror.

As mentioned earlier, the economy is thriving and there are more than McJobs, but positions.

If one is playing video games or binge watching “original content” – the new streaming video Holy Grail – then one obviously has a clue about digital devices.

How about putting that knowledge into the coming new Lingua Franca, coding as suggested by Apple’s Tim Cook?

There is no reason to do as little as possible and selfishly allow someone else to work two or more jobs to support you.

The time to strike is right now in this surging economy, and it won’t last forever.

The record number of working-age men voluntarily not working is estimated at 32 percent according to the American Enterprise Institute (AEI).

Alas, this is not a question of can’t, but really a question of won’t.

Sad, very sad.

https://www.wsj.com/articles/thank-you-for-tax-reform-1517009242

https://almostdailybrett.wordpress.com/2014/07/29/the-death-of-californication/

http://www.cbs.com/shows/60_minutes/video/BHTRU7FEG7TQECAG8UrdNwwI_8xUbvTq/portland/

https://almostdailybrett.wordpress.com/2017/12/02/is-coding-the-new-lingua-franca/

 

 

 

Pounding PR Buzz Words to Death

To be successful in communications choreography you must be skillful in planning and implementing a multi-faceted communications campaign . . . A little ADD doesn’t hurt.

Included in this campaign is message development, formulation of timelines, preparation of deliverables, composing Q&As and briefing papers, crafting contributed articles, training spokespersons, pitching media and analysts, monitoring interviews, writing blogs, recording podcasts, twittering tweets, reviewing media reports and eventually accessing what went right and what went wrong.

As any communications professional knows there are always going to be challenges associated in choreographing a winning PR campaign from start to finish, namely because you are dealing at every turn with people…and people have issues and “concerns.” Keep in mind that Newton never would have found gravity, Edison would never have invented the light bulb, the Wright Brothers never would have learned to fly and Al Gore would have never invented the Internet, if they were overly concerned with “concerns.”

Having said all that, I do have a concern that must be addressed. Why do we insist upon hammering the same buzz words over and over again to the point that they have become cliché?

It has almost reached the point that if we do not use certain words in the presence of those who pay the bills (e.g. our clients) that we are not providing them with our best thinking . . .  But are we really providing them with our best thinking if we just merely recite the same PR-speak over and over again? It’s reminds one of  Bill Murray in Ground Hog Day or Yogi Berra when he said, “It’s like déjà vu all over again.”

groundhogday

So what are these offending buzz words that we as a public relations community are literally loving to death? Here is a sampling in alphabetical order. Please feel free to mentally add your favorites:

Brand: Probably the most tired word in the PR professional’s dictionary, particular those hailing from the integrated marketing side of the industry. They talk about “building brand,” “safeguarding brand,” “brand management,” “enhancing brand,” “establishing brand awareness” and on and on and on. It’s reached the point that corporate sales VPs are checking off how many times a marketer can repeat the same word. Maybe we should brand that?

Cloud: When Salesforce.com (NYSE: CRM) invented “cloud computing” allowing customers to download software capability off the web it was a novel idea and an alternative to the purchase-the-entire-package from Microsoft, Oracle, SAP, IBM…Now everyone in the overly hyped software space is embracing the cloud, even Microsoft is running ads for the “Most Comprehensive Solutions for the Cloud on Earth” or “Cloud Power.” But wait…SpotCloud, “The Cloud Capacity Clearinghouse & Marketplace” is offering to trade clouds, just like Enron endeavored to trade bandwidth and eventually, the weather.

CSR or Corporate Social Responsibility, which could very well be an oxymoron. PR agency executive types are fond of lecturing the captains of industry on how they need to build trust by doing good deeds. Here’s a hint as long as there is this thing called fiduciary responsibility, corporate chieftains are going to be more interested in delivering shareholder value in the form of rising top and bottom lines and expanding gross margin. Oh by the way, a large percentage of employees are shareholders as well.

organic

Organic. This is a counterculture word that has been successfully marketed to derive higher prices from essentially the same product. There are regular apples and “organic” apples. There are regular oranges and “organic” oranges. There are regular spears of broccoli and “organic” spears of broccoli. Guess which are more expensive?

Solutions. Probably the buzz word that raises my blood pressure the fastest. Please note the word has already been used in this blog in the Microsoft cloud ad…That’s right, Microsoft managed to incorporate “solutions” and “cloud” in the same tag line. Where is the creativity? At LSI Logic, one of our marketers breathlessly came into my domain with a proposed corporate tag line: “LSI Logic, The Solutions Company.” Ah…No!

Sustainable. Lately, I have been contemplating labeling myself as a “sustainable capitalist.” Yes, I am vitally interested in sustaining capitalism. This is one word that has already morphed into a cliché. It is probably the one and only word that has made more Eugene (and other “progressive” enclave) elitists more proud of themselves. They adore stating that they are dedicated to sustainable living including maintaining a sustainable garden with sustainable vegetables originating from sustainable seeds that came from…

Thinking Out of the Box. As General George S. Patton said, “If we are all thinking the same, then no one is thinking.” Different kinds of thinking is to be encouraged and celebrated, but using the same almost mundane phrase over and over and over again completely erodes its effectiveness. Come on Silicon Valley, let’s come up with a new “Thinking Out of the Box.”

Thought Leadership. Wonder how many PR agency execs have used the words, “brand,” “CSR,” “cloud” and “thought leadership” in the same meeting with company executives? Let’s see if we can put all of them into the same sentence. When it comes to run-on sentences, no one does them better than the PR industry.

(Turning on the projector to run the 64-graphic PowerPoint presentation): “Today we are thinking out of the box in leveraging a portfolio of organic, sustainable cloud computing solutions that enhance your company brand, while demonstrating thought leadership and exemplifying your dedication to corporate social responsibility.” Pass the popcorn please.

http://www.spotcloud.com/

http://www.microsoft.com/en-us/cloud/default.aspx#tab2-small

http://www.salesforce.com/

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